Session 5.1

The Impacts of Sales Leadership and Managerial Decision Making on Sales Performance Outcomes

Session 5.10

From Environmental Attitudes to Environmental Behaviors

Session 5.11

Consumer Interactions with Automated Technologies

Session 5.2

Customer Loyalty Issues

Session 5.3

Place Branding

Session 5.4

The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood

Session 5.5

Gender Aspects of Consumer Behavior

Session 5.6

Conceptualization, Measurement and Analysis in Marketing

Session 5.7

Eye Tracking Research (Part 2): How to Design Attention-Grabbing Communications

Session 5.8

A Look at Drivers and Outcomes of Innovation: A Marketing Strategy Perspective

Session 5.9

Philanthropy Issues

Session 6.1

Services Marketing in Various Industries

Session 6.10

Wisdom of One or of the Crowd

Session 6.11

Ethical Perspectives

Session 6.2

Fashion and Luxury Branding and Retailing

Session 6.3

Brand Value

Session 6.4

Marketing Techniques to Assist Public Sectors in Engaging Customers to Meet Societal and Individual Disaster Crisis Need and Beyond

Session 6.5

Consumption Values

Session 6.6

Sustainable Supply Chains

Session 6.7

Environmental Behaviors in Emerging Markets

Session 6.8

Psychological Aspects of Digital Marketing

Session 6.9

Corporate Social Responsibility Issues