Iman Naderi is assistant professor of marketing at Charles F. Dolan School of Business, Fairfield University. His main area of research is social psychology of consumption and his work has appeared in Journal of Macromarketing, Journal of Consumer Marketing, Journal of Applied Social Psychology, International Journal of Consumer Studies, and Journal of Hospitality Marketing & Management, among others. He has also presented his research at national and international conferences such as ACR, AMA, and AMS. He has won the Emerald Award for Excellence as well as the AMA Best Paper in Consumer Behavior Award for his scholarly works.