Barry J. Babin is the Max P. Watson, Jr., Endowed Professor and Chair, Department of Marketing and Analysis, Louisiana Tech University.  

Barry is Past-President of AMS, Co-Chair of the AMS Board of Governors, the AMS Co-Director of International Programs, and a previous recipient of the Harold W. Berkman Distinguished Service Award.   He has authored well over 100 professional publications with research appearing in the International Journal of Wine Business Research, JAMS, Journal of Marketing, Journal of Retailing, Journal of Business Research (JBR), Journal of Consumer Research, European Journal of Marketing and many others.  His h-index is 53 and i-index is 96. 

He served as Marketing Section Editor for JBR for over 15 years and has won outstanding reviewer awards from multiple journals.  He is coauthor of several leading books including CB: A Consumer Value Framework, Multivariate Data Analysis and Exploring Marketing Research.  In May of 2017, Louisiana Tech University recognized Barry as the University Outstanding Doctoral Advisor.