Belem Barbosa received her PhD in Business and Management Studies - specialisation in Marketing and Strategy from the University of Porto. She is Adjunct Professor at the University of Aveiro, being currently programme director of the MSc in Marketing. She is a member of GOVCOPP, the Research Unit on Governance, Competitiveness and Public Policy. Her research interests lie primarily in the area of consumer behaviour, including word-of-mouth communication, internet marketing and sustainability marketing.