AMSWMC21_PORTO: ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS PORTO
Adele Berndt
Organization: Jönköping International Business School
Pages in this Program
Program
Program for Friday, June 29th
Bio

Adele Berndt is currently an Associate Professor at Jönköping International Business School (JIBS), Sweden and member of the Media, Management and Transformation Centre at JIBS as well as affiliated to the Gordon Institute of Business Science. She studied and worked in South Africa prior to her move to Sweden in 2012. Her areas of marketing interest include Services’ Marketing and Consumer Behaviour.