Professor Rodriguez holds a Doctorate Ph.D. in Marketing and Master of Science, M.Sc. in Marketing and Quantitative Analysis, Pennsylvania State University; Master of Business Administration, MBA, ESAN, Peru; Postgraduate in International Business CICOM/OEA/FUNDACION GETULIO VARGAS, Brazil; Postgraduate in International Business Management, ESAN/OEA, Postgraduate degree in Marketing and Finance, ESAN; Bachelor in Science, B.Sc.; Industrial Engineering degree, I.E., Universidad Nacional de Ingenieria, UNI, Peru.

 His research interests are in the areas of brand and product design , new product development, emotional design, innovation management and NPD teams, cross-cultural and strategic marketing management, relationship marketing, and business-to-business operations. Professor Rodriguez has published in the Journal of Business to Business Marketing, Management Decision, Journal of Research in Higher Education, Journal of International Marketing, Journal of Business and Leadership, and International Marketing Review.

Dr. Rodriguez has international exposure through executive seminars in Peru, Croatia, Mexico, USA, Guatemala, Serbia, and Costa Rica. He is a visiting lecturer in International Marketing in the School of Business Administration and Department of Management and Economic Science at the Universidad of Murcia, Spain; Product Design and Innovation in the School of Business, IESEG, France; Marketing Decision Models and New Product Development in the School of Business Administration, EGADE, ITESM, Monterrey, Mexico; Research Methodology in the Universidad de Sinaloa, Mexico and Universidade Federal Do Rio Grande Do Norte, Natal, Brazil; New Product Development and Marketing Models in the Zagreb School of Economics and Management, Zagreb, Croatia. He has lectured and presented in Spain, Mexico, Peru, France, Costa Rica, Brazil, Colombia, Belgium, USA, Croatia, Serbia, and Holland. He has professional experience as Brand Manager, Product Manager, and Advertising Director for consumer and industrial products such as Citizen, Bormix, Pampers, Crest, Camay, Ariel, and others. He continues his consulting practice in the areas of product design, innovation, marketing analytics, and business strategy.