AMSWMC21_PORTO: ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS PORTO
PROGRAM

Days: Wednesday, June 27th Thursday, June 28th Friday, June 29th

Wednesday, June 27th

View this program: with abstractssession overviewtalk overview

09:00-10:30 Session 1.1: Examining Differential Forms of Advertising
Chair:
Kathleen Kelly (Colorado State University, United States)
Location: R1
09:00
Samer Elhajjar (University of Balamand, Lebanon)
Sihem Dekhili (Em Strasbourg Business School, France)
Examining The Impact of Provocation in Green Advertising On Consumers’ Attitudes and Perceptions ( abstract )
09:22
Federica Furlan (The Boston Consulting Group, Italy)
Douglas West (King's College London, UK)
Prokriti Mukherji (King's College London, UK)
Agnes Nairn (University of Bristol, UK)
Blink: Advertising in a Multi-Media Environment ( abstract )
09:44
Klaus-Peter Wiedmann (Institute of Marketing and Management, Leibniz University of Hannover, Germany)
Janina Haase (Institute of Marketing and Management, Leibniz University of Hannover, Germany)
Jannick Bettels (Institute of Marketing and Management, Leibniz University of Hannover, Germany)
Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude ( abstract )
10:06
Thomas Powers (University of Alabama Birmingham, United States)
Seongwon Choi (University of Alabama Birmingham, United States)
Value Expressive Advertising and Innovation Acceptance in Healthcare ( abstract )
09:00-10:30 Session 1.10: Retail Strategy
Chair:
Gerard Cliquet (University of Rennes, France)
Location: R10
09:00
Nabil Ghantous (Qatar University, Qatar)
A cognitive analysis of the determinants of franchisor intention to internationalize ( abstract )
09:30
Matthew B. Lunde (University of Wyoming, United States)
Carl-Philip Ahlbom (Stockholm School of Economics, Sweden)
Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory ( abstract )
10:00
Marco Ieva (University of Parma, Italy)
Chieko Minami (Kobe University, Japan)
Cristina Ziliani (University of Parma, Italy)
Redefining Generational Cohorts Based on Touchpoint Exposure: An Empirical Analysis across Italy and Japan ( abstract )
09:00-10:30 Session 1.11: Entrepreneurship and Organizational Agility
Chair:
Christine Pitt (KTH Royal Institute of Technology, Sweden)
Location: R11
09:00
Adriana Amaya Rivas (ESPAE Graduate School of Management, Ecuador)
How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity ( abstract )
09:22
Birgit Hagen (University of Pavia, Italy)
Antonella Zucchella (University of Pavia, Italy)
Agile Marketing: A Key Driver of Entrepreneurial Internationalization ( abstract )
09:44
Theresa Eriksson (Luleå University of Technology, Canada)
Christine Pitt (KTH, Canada)
Andrew Flostrand (Luleå University of Technology, Canada)
Kristina Heinonen (HANKEN Swedish School of Economics, Finland)
The Impact of Friendship on Entrepreneurial Decision-Making ( abstract )
10:06
Danupol Hoonsopon (Chulalongkorn University, Thailand)
Wilert Puriwat (Chulalongkorn University, Thailand)
The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance ( abstract )
09:00-10:30 Session 1.2: Big Data and Marketing Analytics
Chair:
Tina Harrison (The University of Edinburgh, UK)
Location: R2
09:00
Justina Sidlauskiene (ISM University of Management and Economics, Norwegian Business School, Lithuania)
Big Data Analytics Usage in Marketing: Antecedents and Consequences ( abstract )
09:22
Oscar Robayo-Pinzon (Institucion Universitaria Politecnico Grancolombiano, Colombia)
Luz-Alexandra Montoya (Universidad Nacional de Colombia, Colombia)
Sandra Rojas-Berrio (Universidad Nacional de Colombia, Colombia)
Mobile Marketing Usage Patterns: A Customer Analytics Perspective ( abstract )
09:44
Duncan Greaves (Coventry University, UK)
Harjit Sekhon (Coventry University, UK)
Trust and Cybersecurity in Big Data Systems ( abstract )
10:06
Edmila Montezani (Comgás, Brazil)
Carmen Pecora Das Neves (Comgás, Brazil)
Comgás Brasil Customer Service Transformation: A Customer Relationship Study ( abstract )
09:00-10:30 Session 1.3: Brand Identity and Co-Creation A
Chair:
Julie Guidry Moulard (Louisiana Tech University, United States)
Location: R3
09:00
Daniela Andreini (Università degli Studi di Bergamo, Italy)
Cristina Bettinelli (Università degli Studi di Bergamo, Italy)
Family-Based Brand Identity: A Systematic Literature Review ( abstract )
09:30
Catherine Da Silveira (Nova School of Business and Economics, Portugal)
Cláudia Simoes (University of Minho - School of Economics and Management, Portugal)
Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation ( abstract )
10:00
Flávio Brambilla (Universidade de Santa Cruz do Sul, Brazil)
Ana Flávia Hantt (Universidade de Santa Cruz do Sul, Brazil)
Co-Creation and Media Business: The Value Creation in a Brand Licensing Case ( abstract )
09:00-10:30 Session 1.4: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing - Examination of Multi-Cultural Perspectives
Chairs:
John Ford (Old Dominion University, United States)
Theresa Kirchner (Old Dominion University, United States)
Gillian Sullivan Mort (LaTrobe University, Australia)
Location: R4
09:00
Gillian Sullivan Mort (LaTrobe University, Australia)
Non-profit/Scial Enterprise Collaboration for International Impact ( abstract )
09:15
Theresa Kirchner (Old Dominion University, United States)
Cross-Cultural Examination of Arts Sector Governmental Policies, Economic Analyses and Development of Comparable Statistics ( abstract )
09:30
Ann-Kathrin Seemann (University of Freiburg, Germany)
Co-Production and Social Service Providers' Performance: Parental Satisfaction with Childcare Markets ( abstract )
09:45
Bob McDonald (Texas Tech University, United States)
Advancing Mission-Based Metrics ( abstract )
10:00
Ben Lowe (University of Kent, UK)
Understanding Consumers in the Bottom of the Pyramid and Subsistence Markets ( abstract )
10:15
Jay Weerawardena (The University of Queensland, Australia)
Managing Nonprofit Organizations from Global Social Innovation and Social/Economic Value Creation Perspectives ( abstract )
09:00-10:30 Session 1.5: Consumer Behavior for Digital and Big Data
Chair:
Jean-Luc Herrmann (University of Lorraine, France)
Location: R5
09:00
Patricia Coutelle-Brillet (VALLOREM - Université de Tours, France)
Véronique Des Garets (VALLOREM - Université de Tours, France)
Laurent Maubisson (VALLOREM - Université de Tours, France)
Arnaud Rivière (VALLOREM - Université de Tours, France)
The Effects of Mobile Technology on the Overall Tourist Experience: The Case of Augmented Reality Used During a Visit to Chambord Castle. ( abstract )
09:22
Michel Calciu (Université Lille, RIME, France)
Jean-Louis Moulins (Aix Marseille Université CRET-LOG, France)
Francis Salerno (Université Lille, LEM, France)
Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions ( abstract )
09:44
Laetitia Lambillotte (Université Catholique de Louvain, Belgium)
Ingrid Poncin (Université Catholique de Louvain, Belgium)
Website Personalization Experience: Value Creation or Value Destruction? ( abstract )
10:06
Sabrina Hombourger (Université TÉLUQ, Canada)
Leila El Kamel (Université TÉLUQ, Canada)
Consumer Acceptance Determinants of Internet of Things: A New Perspective ( abstract )
09:00-10:30 Session 1.6: Managing Customer Relations
Chair:
Kathryn Woodbury Zeno (Ramapo College of New Jersey, United States)
Location: R9
09:00
Kathryn Woodbury Zeno (Ramapo College of New Jersey, United States)
Gladys Torres-Baumgarten (Ramapo College of New Jersey, United States)
New Dimensions of Post-Purchase Behavior in the Service Environment: Consumer Attitude Toward Uber After Consumer Ratings ( abstract )
09:22
Benedikt Lindenbeck (FernUniversität Hagen, Germany)
Rainer Olbrich (FernUniversität Hagen, Germany)
Improving Targeting by Taking Long-Term Relationships into Account ( abstract )
09:44
Hyunju Shin (Georgia Southern University, United States)
Lindsay Larson (Georgia Southern University, United States)
Managing the Bright and Dark Sides of Humorous Response in Service Recovery ( abstract )
09:00-10:30 Session 1.7: Facets of Material and Experiential Consumption in Emerging Markets
Chair:
Stuart Van Auken (Florida gulf Coast University, United States)
Location: R7
09:00
Ludmilla Gricenko Wells (Florida Gulf University, United States)
Stuart Van Auken (Florida Gulf University, United States)
Khaled Aboulnasr (Florida Gulf University, United States)
The Shopping Russian: The Emerging Consumer in Moscow Retail ( abstract )
09:30
Sujatha Manohar (IIT Madras, India)
Dr.Varisha Rehman (IIT Madras, India)
Do Variety Seekers Rely on Information for Their Food Choice? The Role of Type of Novelty of Food ( abstract )
10:00
Danielli Melo (Universidade Fumec, Brazil)
José Marcos Mesquita (Universidade Fumec, Brazil)
Meanings and Values in the Purchase of a Brand New Car: A Study with Brazilian Customers ( abstract )
09:00-10:30 Session 1.8: Theoretical and Measurement Advances in Marketing Strategy
Chair:
Sandrine Heitz-Spahn (University of Lorraine, France)
Location: R8
09:00
Charles Blankson (College of Business, University of North Texas, United States)
Prince Kodua (University of Ghana Business School, University of Ghana, Ghana)
Lydia Njoroge (College of Business, University of North Texas, United States)
Measuring a Comprehensive Typology of Positioning Strategies ( abstract )
09:22
Fatma Hilal Ergen Keles (Istanbul Technical University, Turkey)
Burc Ulengin (Istanbul Technical University, Turkey)
Emrah Keles (Marmara University, Turkey)
Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation? ( abstract )
09:44
Simos Chari (Alliance Manchester Business School, UK)
George Balabanis (Cass Business School, UK)
Alternative Techniques for Testing Configurational Theory in Strategic Marketing Research ( abstract )
10:06
Nanda Viswanathan (Farmingdale State College (SUNY), United States)
Value Network Segmentation - A Three Factor Model ( abstract )
09:00-10:30 Session 1.9: Sustainable, Social and Service Innovation
Chair:
Duncan Sherese (Lulea University of Technology, Sweden)
Location: R6
09:00
Kelly Weidner (Saint Mary's College of California, United States)
Cheryl Nakata (University of North Carolina at Greensboro, United States)
Zhen Jane Zhu (Suffolk University, United States)
Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences ( abstract )
09:22
Yue-Yang Chen (I-Shou University, Taiwan)
Hui-Ling Huang (CHANG JUNG CHRISTIAN UNIVERSITY, Taiwan)
Examining the Relationship between Market Orientation and Service Innovation: Fit as Matching Perspective ( abstract )
09:44
Arafat Rahman (Hanken School of Economics, Finland)
Subin Im (Yonsei Business School, Yonsei University, South Korea)
Sanna-Katriina Asikainen (School of Business and Management, Lappeenranta University of Technology, Finland)
Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance ( abstract )
10:06
Stephanie Slater (Cardiff University, UK)
Catherine Demangeot (IESEG School of Management, CNRS-LEM 9221, France)
Unravelling the Challenges and Opportunities of Social Innovation Across Market Boundaries Through Images of Dress ( abstract )
10:30-11:00Coffee Break
11:00-12:30 Session 2.1: Advertising Effects across Multiple Contexts
Chair:
Kevin Shanahan (Mississippi State University, United States)
Location: R1
11:00
Clecio Araújo (PUC-RS, Brazil)
Felipe Pantoja (IESEG School of Management, France)
Obinna Obilo (Central Michigan University, United States)
A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes ( abstract )
11:22
Feray Adiguzel (Luiss University (Rome), Italy)
Carmela Donato (Luiss University (Rome), Italy)
Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson ( abstract )
11:44
Husni Kharouf (Coventry University, UK)
Harjit Sekhon (Coventry University, UK)
Lindsey Appleyard (Coventry University, UK)
Syed Muhammad Fazal E Hasan (University of Tasmania, Australia)
The Effect of Advertising on Citizens’ Financial Planning ( abstract )
12:06
Wen-Hsien Huang (National Chung Hsing University, Taiwan)
Chun-Ming Yang (Ming Chuan University, Taiwan)
The Effects of Ingredient Anthropomorphism on Purchase Decisions ( abstract )
11:00-12:30 Session 2.10: Online Shopping and Retailing
Chair:
Karine Picot-Coupey (University of Rennes, France)
Location: R10
11:00
Thomas Gruen (University of New Hampshire, United States)
Daneil Corsten (IE, Spain)
Interrupting the Customer Journey: A Six-Country Examination of Online Shoppers’ Switching Behavior when the Item They Want is Unavailable ( abstract )
11:30
Don Schultz (Northwestern University, United States)
Martin Block (Northwestern University, United States)
Fusing Complex Big Data Sets to Understand Consumers' Online Relationships that Create In-Store Bonding: An Exploratory Study ( abstract )
12:00
Sungha Jang (Kansas State University, United States)
Ji Hye Kang (University of Rhode Island, United States)
Tian Liu (Kansas State University, United States)
Huichen Yang (Kansas State University, United States)
How Do Consumers Evaluate Identical Products of Competing Online Retailers? A Text Mining Approach Using Product Reviews ( abstract )
11:00-12:30 Session 2.11: Consumer Profiles, Communication and Consumption of Fashion and Luxury Goods
Chair:
Isabel Cantista (University of Lusiada, Portugal)
Location: R11
11:00
Mona Mrad (Lebanese American University, Lebanon)
Charles Cui (The University of Manchester, UK)
Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing ( abstract )
11:22
Carlos M. Rodriguez (Delaware State University, United States)
Gwarlann De Kerviler (IESEG School of Management, France)
Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem ( abstract )
11:44
Wendy Chou (Ming Chuan University, Taiwan)
Byoungho Jin (UNCG, United States)
Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention ( abstract )
12:06
Ting-Hsiang Tseng (Feng Chia University, Taiwan)
George Balabanis (Cass business school City university, UK)
Matthew Liu (Univeristy of Macau, Macao)
Hsiu Ying Huang (Feng Chia University, Taiwan)
Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption ( abstract )
11:00-12:30 Session 2.2: Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets
Chair:
Gregory Kivenzor (University of Connecticut, United States)
Location: R2
11:00
Russell Belk (University of York, Canada)
Jean-Noel Kapferer (HEC Paris, France)
Paurav Shukla (University of Essex, UK)
Klaus-Peter Wiedmann (Leibniz Universität Hannover, Germany)
Gregory Kivenzor (University of Connecticut, United States)
Pierre Valette-Florence (University Pierre Mendes France - Grenoble 2, France)
Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets ( abstract )
11:00-12:30 Session 2.3: Brand Identity and Co-Creation B
Chair:
Flávio Brambilla (Universidade de Santa Cruz do Sul, Brazil)
Location: R3
11:00
Jose Ribamar Siqueira ((CESA) Colegio de Estudios Superiores de Administración, Colombia)
Michael Bendixen (Nova Southeastern University, United States)
Russell Abratt (Nova Southeastern University, United States)
Maria Petrescu (Nova Southeastern University, United States)
Misconceptions Of Branding Behavior In The Retail Sector: A Delphi Study ( abstract )
11:30
Gabrielle Daniels-Gombert (Aston University, Aston Business School, Netherlands)
Keith Glanfield (Aston Business School, UK)
Peter S. H. Leeflang (Rijksuniversiteit Groningen, Netherlands)
Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours ( abstract )
12:00
Guja Armannsdottir (Nottingham Trent University, UK)
Christopher Pich (Nottingham Trent University, UK)
Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey ( abstract )
11:00-12:30 Session 2.4: Examining the Extremes: Sales Technology, Brand Attachment and Ego Networks
Chair:
Lisa Beeler-Connelly (Ohio University, United States)
Location: R4
11:00
Cinthia Satornino (University of Connecticut, United States)
Willy Bolander (Florida State University, United States)
Carlos Bauer (University of Texas, San Antonio, United States)
Riley Dugan (University of Dayton, United States)
Call Us Crazy: Performance Advantages of Primary Psychopathy and Information Control in Salesperson Ego Networks ( abstract )
11:30
Michael Obal (University of Massachusetts Lowell, United States)
Todd Morgan (Western Michigan University, United States)
How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance ( abstract )
12:00
Lisa Beeler-Connelly (Ohio University, United States)
Alex Zablah (University of Tennessee, United States)
Stephanie Noble (University of Tennessee, United States)
Blinded by the Brand: Why and When Salesperson Brand Attachment Decreases Customer Purchase Intentions? ( abstract )
11:00-12:30 Session 2.5: Healthy Food Consumption
Chair:
Bruna Jochims (Neoma BS, France)
Location: R5
11:00
Patricia Gurviez (UMR GENIAL, AgroParisTech, INRA, Université Paris-Saclay, France)
Ophélie Mugel (University of Paris East, IRG EA 2354, France)
The Role of Mindfulness in Consumers’ Experiences of Food Well-Being ( abstract )
11:45
Luisa Agante (FEP-UP, Portugal)
Paula Castelo (NOVA SBE, Portugal)
João Coelho (NOVA SBE, Portugal)
Can a Fun Packaging Make Healthy Food Taste Better and be Preferred over Unhealthy Food? ( abstract )
11:00-12:30 Session 2.6: Doctoral Colloquium: Online Marketing Issues
Chair:
Altaf Merchant (University of Washington, United States)
Location: R6
11:00
Gautier Lombard (University of Lorraine, France)
Online Consumer Review: An Attempt To Conceptualize And To Propose A Definition ( abstract )
11:30
Pauline Claeys (Louvain School of Management, Belgium)
Karine Charry (Louvain School of Management, Belgium)
Product Placement in the e-Fluencer Landscape ( abstract )
12:00
Laetitia Lambillotte (Université Catholique de Louvain, Belgium)
Website Personalization: Experience, Antecedents and Consequences ( abstract )
11:00-12:30 Session 2.7: Social Media Challenges in Emerging Markets
Chair:
Mirella Yani-De-Soriano (Cardiff University, UK)
Location: R7
11:00
Lubna Al-Masri (Cardiff University, UK)
Mirella Yani-De-Soriano (Cardiff University, UK)
Why Do I follow Fashion Bloggers? Insights from Jordanian Consumers ( abstract )
11:30
Gopalkrishnan Iyer (Florida Atlantic University, United States)
Unraveling the Emergence of Markets in Emerging Markets: Understanding the Role of Popular Media ( abstract )
12:00
Sigitas Urbonavicius (Vilnius University, Faculty of Economics, Lithuania)
Vytautas Dikcius (Vilnius University, Lithuania)
Karina Adomaviciute (Vilnius University, Lithuania)
Amelija Lucinskaite (Vilnius University, Lithuania)
Movie Piracy in Emerging Economies: I Want to be Innovative, and I know How to Explain My Bad Behavior ( abstract )
11:00-12:30 Session 2.8: The Good, the Bad, and the Ugly of Managers, Consumers and Firms
Chair:
Christine Pitt (KTH Royal Institute of Technology, Sweden)
Location: R8
11:00
Olga Kvasova (University of Central Lancashire, Cyprus)
Sergey Tokar (University of Central Lancashire, Cyprus)
Personality Drivers and Outcomes of Consumer Animosity: Implications for Marketing Strategy ( abstract )
11:22
Isabel Deutschmeyer (Freie Universität Berlin, Germany)
Peter Guenther (RMIT University, Australia)
Miriam Guenther (The University of Melbourne, Australia)
Michael Kleinaltenkamp (Freie Universität Berlin, Germany)
When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and the Form-Value Effect of Marketing Spending ( abstract )
11:44
Marta Bicho (IPAM & Universidade Europeia and Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
Ralitza Nikolaeva (Nazarbayev University, Kazakhstan, and BRU ISCTE-IUL, Kazakhstan)
Carmen Lages (Nova School of Business and Economics, Portugal)
Social Enterprise Legitimacy in a Hostile Market ( abstract )
12:06
Albert Caruana (University of Malta, Malta)
Joseph M Vella (University of Malta, Malta)
Saviour Chircop (University of Malta, Malta)
Jirka Konietzny (Lulea University of Technology, Sweden)
Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among Customers ( abstract )
11:00-12:30 Session 2.9: Tackling Corporate Business Needs through BI/Analytics Growth
Chair:
Chris Myers (Texas A&M Commerce, United States)
Location: R9
11:00
Chris Myers (Texas A&M Univ Commerce, United States)
Guclu Atinc (Texas A&M University-Commerce, United States)
Yasemin Atinc (Texas A&M Commerce, United States)
Panel Discussion: Tackling Corporate Business Needs through BI/Analytics Growth ( abstract )
12:30-14:00Lunch Break
14:00-15:30 Session 3.1: Advertising Potpourri
Chair:
Sarah Alhouti (Providence College, United States)
Location: R1
14:00
Nara Youn (Hongik University, South Korea)
Changyeop Shin (Hongik University, South Korea)
Myungwoo Nam (Sungkyunkwan University, South Korea)
The Moderate Harmony Is More Pro-Social than the Obvious ( abstract )
14:30
Sarah Alhouti (Providence College, United States)
Yeging Bao (University of Alabama in Hunstville, United States)
Communicating a Company’s Religious Affiliation through Online Advertising ( abstract )
15:00
Yifen Liu (National Kaohsiung First University of Science and Technology, Taiwan)
I or We: The Persuasive Effects of Typeface Shapes ( abstract )
14:00-15:30 Session 3.10: In-Store Marketing
Chair:
Peter McGoldrick (The University of Manchester, UK)
Location: R10
14:00
Sophie Schüller (Institute of Marketing at the University of St. Gallen, Switzerland)
Architectural Branding Strategies in Retail ( abstract )
14:30
Nesenur Altinigne (ISTANBUL BILGI UNIVERSITY, Turkey)
Elif Karaosmanoglu (ISTANBUL TECHNICAL UNIVERSITY, Turkey)
Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment ( abstract )
15:00
Therese Roux (Tshwane University of Technology, South Africa)
Tania Maree (University of Pretoria, South Africa)
Shopper’s Experience Of Digital Mall Signage As Atmospheric Stimuli ( abstract )
14:00-15:30 Session 3.11: Putting Knowledge into Action: Implementing Project-Based Learning Across Marketing Courses and Campuses in General
Chair:
Nina Krey (Rowan University, United States)
Location: R11
14:00
Nina Krey (Rowan University, United States)
Berrin Guner (Rowan University, United States)
Michael Elmes (Worcester Polytechnic Institute, United States)
Laurie Babin (University of Louisiana Monroe, United States)
Ryan Cruz (Thomas Jefferson University, United States)
Putting Knowledge into Action: Implementing Project-Based Learning Across Marketing Courses and Campuses in General ( abstract )
14:00-15:30 Session 3.2: Relationship Marketing Issues
Chair:
Othman Boujena (Neoma Business School, France)
Location: R2
14:00
Guido Grunwald (Osnabrück University of Applied Sciences, Germany)
Jürgen Schwill (Technische Hochschule Brandenburg - University of Applied Sciences, Germany)
Participatory Impact Assessments from a Relationship Marketing Perspective: How to balance Latent and Manifest Consulting Functions? ( abstract )
14:22
Vanda Vereb (University of Minho, Portugal)
Helena Nobre (University of Aveiro, Portugal)
“The Others”: The Cultural and Consumer Profile of Expatriates - How the New Paradigm in Marketing (Relationship Marketing) and the New Wave of Consumers (Global Citizens) Revolutionize Marketing Practice ( abstract )
14:44
Harald Pol (Institute for Service Leadership, Netherlands)
Mirjam Galetzka (University of Twente, Netherlands)
Ad Pruyn (University of Twente, Netherlands)
Influencing Customer Experience by Activating Relationship Norms ( abstract )
15:06
Maria Sarmento (CEOS. Porto Polytechnic; Nova School of Business and Economics; Open University Business School, Portugal)
Cláudia Simões (University of Minho, Portugal)
Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs ( abstract )
14:00-15:30 Session 3.3: Brand Relationships
Chair:
Salim Azar (Université Cergy Pontoise, France)
Location: R3
14:00
Cleopatra Veloutsou (University of Glasgow, UK)
Conceptualizing and Operationalizing Respect in Consumer-Brand Relationships ( abstract )
14:22
Tai Anh Kieu (Western Sydney University, Australia)
Construing Loyalty Through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness ( abstract )
14:44
Raphael Odoom (University of Ghana Business School, Ghana)
Ernest Tweneboah-Koduah (University of Ghana Business School, Ghana)
Service Brand Orientation and Firm Performance: Moderating Effects of Relationship Marketing Orientation and Customer Orientation ( abstract )
15:06
Cheng-Yu Lin (National University of Tainan, Taiwan)
En-Yi Chou (National Taiwan University, Taiwan)
Love My Community, Love My Brand: Exploring the Moderating Effects in Firm-Hosted Online Brand Communities ( abstract )
14:00-15:30 Session 3.4: Eye-Tracking Research (Part 1): How to Assign Attention-Grabbing Communications?
Chair:
Sophie Lacoste-Badie (University of Rennes 1, France)
Location: R4
14:00
Patricia Huddleston (Michigan State University, United States)
Simple vs. Complex Displays: Visual Attention and Purchase Intention ( abstract )
14:22
Bridget Behe (Michigan State University, United States)
Horizontal Product Merchandising Placement Influences Choice ( abstract )
14:44
Enrique Bigne (University of Valencia, Spain)
Visual Attention in Virtual Reality Settings ( abstract )
15:06
Jesper Clement (Copenhagen Business School, Denmark)
The Risk of Drowning in Eye-Tracking Data ( abstract )
14:00-15:30 Session 3.5: Brand Narrative and Consumers
Chair:
Claas Christian Germelmann (University of Bayreuth, Germany)
Location: R5
14:00
Fabrício Cruz (University of Coimbra, Portugal)
Arnaldo Coelho (University of Coimbra, Portugal)
Cristela Bairrada (University of Coimbra, Portugal)
Antecedents and Consequents of the Anchoring Effect: Private Label vs. Premium Brand Context ( abstract )
14:22
Tarek Abid (INTERACT UP 2012 -10-103, GIS UTHS, UniLaSalle, France)
Marie-Aude Abid-Dupont (CRM- Center of Research in Management, University of Toulouse Capitole, CNRS, France)
Jean-Louis Moulins (Aix Marseille Université, CRET-LOG, France)
Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model ( abstract )
14:44
Stephanie Lawson (Winthrop University, United States)
Mark Gleim (University of Toledo, United States)
Accessing A Brand Community: Examining the Role of Access-Based Consumption on Brand Communities ( abstract )
15:06
Sahar Karimi (University of Liverpool, UK)
Creating My Own Story: Maximizers, A Different Route To Information Evaluation ( abstract )
14:00-15:30 Session 3.6: Trends in Higher Education
Chair:
Brooke Reavey (Dominican University, United States)
Location: R6
14:00
Cuauhtemoc Luna-Nevarez (Sacred Heart University, United States)
Enda McGovern (Sacred Heart University, United States)
Evaluating the Impact of Curated Digital Magazines on Student Learning: A Comparative Analysis ( abstract )
14:30
Cecilia Ruvalcaba (University of the Pacific, United States)
Jennifer Zarzosa (Henderson State University, United States)
Rebeca Perren (CSU San Marcos, United States)
Cinthia Satornino (University of Connecticut, United States)
Birds of A Feather Maybe Shouldn’t Flock Together: Homophilic Team and Network Effects on Doctoral Student Outcomes ( abstract )
15:00
David Taylor (Sacred Heart University, United States)
First Impressions: The Impact Of Graphic Syllabi On Student Attitudes ( abstract )
14:00-15:30 Session 3.7: Consumption Orientation and Culture of Origin
Chair:
Diego Costa Pinto (Universidade NOVA de Lisboa, Portugal)
Location: R7
14:00
Miguel Sahagun (High Point University, United States)
Arturo Vasquez-Parraga (University of Texas Rio Grande Valley, United States)
Larry Carter (High Point University, United States)
The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico ( abstract )
14:22
Mitch Griffin (Bradley University, United States)
Barry Babin (Louisiana Tech University, United States)
Raj Iyer (Bradley University, United States)
Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism ( abstract )
14:44
Marlon Dalmoro (Univates, Brazil)
Diego Costa Pinto (Universidade NOVA de Lisboa, Portugal)
Walter Meucci Nique (Federal University of Rio Grande do Sul (UFRGS), Brazil)
Traditionscapes in Emerging Markets: A New Form of Integration with Global Consumer Culture ( abstract )
15:06
Estelle van Tonder (North-West University, South Africa)
Inonge T Lisita (North-West University, South Africa)
Daniël J Petzer (Gordon Institute of Business Science, South Africa)
New Perspectives on Justifying Customer Citizenship: An Abstract ( abstract )
14:00-15:30 Session 3.8: From Customers to the Firm: The Depths of Consumption and Engagement
Chair:
Sandrine Heitz-Spahn (University of Lorraine, France)
Location: R8
14:00
Sarah Lord Ferguson (Simon Fraser University, Canada)
Emily Treen (Simon Fraser Unviersity, Canada)
Jeremy de Beer (University of Ottawa, Canada)
Sussie Morrish (University of Canterbury, New Zealand)
Mission Statements as Marketing Messages: A Comparative Content Analysis ( abstract )
14:22
Stefanie Jirsak (King’s Business School, King’s College London, UK)
Douglas West (King’s Business School, King’s College London, UK, UK)
Frauke Mattison Thompson (University of Amsterdam, The Netherlands, Netherlands)
Nikoletta-Theofania Siamagka (King's Business School, King's College London, UK)
Intuitive vs. Analytical Delight: How Customers Process Delightful Consumption Experiences ( abstract )
14:44
Christine Pitt (KTH, Canada)
Pierre Berthon (Bentley University, United States)
Ian Cross (Bentley University, United States)
Val Hooper (Victoria University, New Zealand)
Joao Ferreira (University of Beira Interior, Portugal)
Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality ( abstract )
15:06
Raeesah Chohan (University of Cape Town, South Africa)
Agency Theory in Marketing: 25 Years On ( abstract )
14:00-15:30 Session 3.9: Customer Relationship and Experience Considerations in Innovation
Chair:
Gerard Athaide (Loyola University Maryland, United States)
Location: R9
14:00
Gerard Athaide (Loyola University Maryland, United States)
Sandeep Salunke (Queensland University of Technology, Australia)
A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets ( abstract )
14:22
João Azambuja (Instituto Universitário de Lisboa (ISCTE-IUL), Lisboa, Portugal, Portugal)
Ralitza Nikolaeva (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisboa, Portugal, Portugal)
The Institutional Pressures in the Post-Adoption Use of Social Media ( abstract )
14:44
Todd Morgan (Western Michigan University, United States)
Michael Obal (University of Massachusetts Lowell, United States)
Sergey Anokhin (Kent State University, United States)
Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity ( abstract )
15:06
Sarah Selinka (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany)
Marc Kuhn (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany)
Influences Of User Experience On Consumer Perception – A Study On “Autonomous Driving” ( abstract )
15:30-16:00Coffee Break
16:00-17:30 Session 4.1: Employees' Roles in Service Delivery
Chair:
Mario Schaarschmidt (University of Koblenz-Landau, Germany)
Location: R1
16:00
Gianfranco Walsh (University of Jena, Germany)
Mario Schaarschmidt (University of Koblenz-Landau, Germany)
David Dose (Aston Business School, UK)
Should Service Employee Embrace Their Natural Self? ( abstract )
16:45
Tzu-An Lin (College of Management, Yuan Ze University, Taiwan)
Chin Hsiu Huang (Yuan Ze University/Innovation Center of Lion Travel Co. LTD, Taiwan)
Cindy Yunhsin Chou (College of Management, Yuan Ze University, Taiwan)
Examining the Effect of Intellectual Capital and Consumer Value Co-Creation Behavior on Frontline Service Employee Innovative Behavior ( abstract )
16:00-17:30 Session 4.10: Brand Advocacy, Loyalty and Satisfaction in Retailing
Chair:
Cristina Ziliani (University of Parma, Italy)
Location: R10
16:00
Paraskevi Sarantidis (The American College of Greece, Greece)
Exploring the Customer Satisfaction-Store Loyalty Relationship During an Economic Crisis ( abstract )
16:30
Ricardo Godinho Bilro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE); IPAM & Universidade Europeia, Portugal)
Sandra Maria Correia Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE) and SOCIUS, Portugal)
How Can Stimuli and Emotions Help Increase Brand Advocacy ( abstract )
17:00
Thomas Powers (University of Alabama Birmingham, United States)
Seongwon Choi (University of Alabama Birmingham, United States)
Eric Jack (University of Alabama Birmingham, United States)
Shopping Behavior Influences on Perceived Value and Store Satisfaction ( abstract )
16:00-17:30 Session 4.11: Meet the Editors
Chair:
Jim Boles (University of North Carolina, Greensboro, United States)
Location: R11
16:00
Jim Boles (University of North Carolina Greensboro, United States)
Meet the Editors Session ( abstract )
16:00-17:30 Session 4.2: CSR Issues
Chair:
Michelle Bergadaa (Université de Genève, Switzerland)
Location: R2
16:00
Michelle Bergadaà (University of Geneva, Switzerland)
Nada Sayarh (University of Geneva, Switzerland)
What Am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City ( abstract )
16:22
Laurel Cook (West Virginia University, United States)
William Northington (St. Bonaventure University, United States)
Jacob Hiler (Ohio University, United States)
Consumers Who Collaborate With the Firm, but Against Each Other ( abstract )
16:44
Rocio Rodriguez (Kristiania University College, Norway)
Göran Svensson (Kristiania University College, Norway)
David Eriksson (Jönköping University, Sweden)
A Comparison of Organizational Sustainability Initiatives Through Time in Public and Private Sectors. ( abstract )
17:06
Shahrzad Mohammadi (Harbin Institute of Technology, Iran)
Jiaoju Ge (Harbin Institute of Technology, China)
Corporate social responsibility, Financial Performance, Brand Equity and Marketing Capitalization: The moderating effect of the institutional environment in three economies ( abstract )
16:00-17:30 Session 4.3: Growing Brands and Getting International
Chair:
Klaus-Peter Wiedmann (Leibniz University of Hanover, Germany)
Location: R3
16:00
Marcos Machado (ESPM, Brazil)
Marcos Campomas (USP, Brazil)
Carlos Lourenco (FGV, Brazil)
Brand Equity and Country-of-Origin Effect: An Internationalization Perspective ( abstract )
16:30
Emi Moriuchi (Rochester Institute of Technology, United States)
Christina Chung (Ramapo College of New Jersey, United States)
Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers' Attitude and Purchasing Intentions ( abstract )
17:00
Sam Al-Kwifi (Qatar University, Qatar)
Allam K Abu Farha (Qatar University, Qatar)
The Influence of Product Innovativeness on Technology Switching ( abstract )
16:00-17:30 Session 4.4: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Inter-Connected World
Chair:
Stephanie Slater (Cardiff Business School, UK)
Location: R4
16:00
Barry Babin (Louisiana Tech University, United States)
David Ortinau (University of South Florida (USF) -Tampa, United States)
Stephanie Slater (Cardiff University, UK)
John Ford (Old Dominion University, United States)
Carmen Lopez (Plymouth University, UK)
Aviv Shoham (University of Haifa, Israel)
Kevin James (University of Texas Tyler, United States)
Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World ( abstract )
16:00-17:30 Session 4.5: Cross-Cultural Consumer Behavior
Chair:
Amanda Yamim (Grenoble École de Management, France)
Location: R5
16:00
Audur Hermannsdottir (University of Iceland, Iceland)
Arnar Már Búason (University of Iceland, Iceland)
Sveinn Agnarsson (University of Iceland, Iceland)
French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption? ( abstract )
16:22
Mamlakat Khudaykulova (University of Salford, UK)
Sunil Sahadev (University of Salford, UK)
Nandakumar Mankavil Kovil Veettil (Indian Institute of Management Kozhikode, India)
Destination Image Change in Tourist Subgroups: Evidence from an Uzbekistan Introduction ( abstract )
16:44
Gudmundur Stefansson (Matis, Iceland)
Kolbrun Sveinsdottir (Matis, Iceland)
Motives and Barriers for Seafood Consumption: Consumer Perception in Five European Countries ( abstract )
17:06
Sidney Ornelas (Tecnológico de Monterrey, Mexico)
Jorge Vera (Tecnológico de Monterrey, Mexico)
Consumer Ability to Determine Actual Quality and the Role of Level of Education: Evidence from Mexican Consumers of Ground Roasted Coffee ( abstract )
16:00-17:30 Session 4.6: Industry Effects on Education
Chair:
David Taylor (Sacred Heart University, United States)
Location: R6
16:00
Brooke Reavey (Dominican University, United States)
Al Rosenbloom (Dominican University, United States)
Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom ( abstract )
16:30
Louise Spry (Nottingham Trent University, UK)
Mojtaba Poorrezaei (Nottingham Trent University, UK)
Christopher Pich (Nottingham Trent University, UK)
Investigating Corporate Brand Values In Higher Education ( abstract )
17:00
Poh-Lin Yeoh (Bentley University, United States)
A Critical Assessment of Skills and Knowledge for Entry-Level Marketing Jobs: A Delphi Study ( abstract )
16:00-17:30 Session 4.7: Consumer Insights: Understanding Consumption in Emerging Markets
Chair:
Anahit Armenakyan (Nipissing University, Canada)
Location: R7
16:00
Marcelo Gattermann Perin (Pontifical Catholic University of Rio Grande do Sul, Brazil)
Cláudia Simões (University of Minho, Portugal)
Cláudio Hoffmann Sampaio (Pontifical Catholic University of Rio Grande do Sul, Brazil)
Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil ( abstract )
16:30
Anahit Armenakyan (Nipissing University, Canada)
Natalya Brown (Nipissing University, Canada)
Ecotourism Perspective: The Case Of Armenia ( abstract )
17:00
Caitlin Ferreira (Luleå University of Technology, Department of Industrial Marketing, Luleå, Sweden, SE-971 87, South Africa)
Jeandri Robertson (Luleå University of Technology, Department of Industrial Marketing, Luleå, Sweden, SE-971 87, South Africa)
Researching the Researcher: A Meta-Approach to Evaluating Research Methodologies in Bottom of the Pyramid Markets ( abstract )
16:00-17:30 Session 4.8: Luxury and CSR
Chair:
Joana Machado (Catolic University of Porto, Portugal)
Location: R8
16:00
Anne-Flore Maman Larraufie (ESSEC & SémioConsult, France)
Strategic Image Management of CSR for Luxury Brands: The Case of Luxury Hotels ( abstract )
16:30
Anne-Flore Maman Larraufie (ESSEC & SémioConsult, France)
A Structural Semiotic Analysis of the Strategies Used to Fight Against Online Counterfeiting: The Luxury Example ( abstract )
17:00
Diego Costa Pinto (Universidade NOVA de Lisboa, Portugal)
Márcia Maurer Herter (UFRGS, Brazil)
Leonardo Nicolao (UFRGS, Brazil)
Mellina Terres (UFCSPA, Brazil)
The Benefits of Unrelated Brand Corporate Social Responsibility ( abstract )
16:00-17:30 Session 4.9: Dysfunctionality, Co-Production and Customer Loyalty in Services
Chair:
P. Sergius Koku (Florida Atlantic University, United States)
Location: R9
16:00
Mehmet Okan (Istanbul Technical University, Turkey)
Banu Elmadağ (Istanbul Technical University, Turkey)
Targeted Disfunctionality: Systematic Review for The Conceptualization of New Service Ecosystems Phenomena ( abstract )
16:22
P. Sergius Koku (Florida Atlantic University, United States)
An Application of the Co-Production Concept to the U.S. Legal System: Lessons from Marketing ( abstract )
16:52
Ting-Hsiang Tseng (Department of International Business, Feng Chia University, Taiwan)
Nomahlubi Dlamini (International School of Technology and Management, Feng Chia University, Swaziland)
Pei-Chun Lee (International School of Technology and Management, Feng Chia University, Taiwan)
Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty ( abstract )
Thursday, June 28th

View this program: with abstractssession overviewtalk overview

09:00-10:30 Session 5.1: The Impacts of Sales Leadership and Managerial Decision Making on Sales Performance Outcomes
Chair:
Catherine Johnson (Toledo University, United States)
Location: R1
09:00
Vishag Badrinarayanan (Texas State University, United States)
Indu Ramachandran (Texas State University, United States)
Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of Being Followed ( abstract )
09:22
Babak Hayati (Asian Institute of Management, Philippines)
Implementing Marketing Strategies through the B2B Sales Forces: The Role of Formal and Informal Leaders ( abstract )
09:44
Collin Gilstrap (University of Toledo, United States)
Catherine Johnson (University of Toledo, United States)
Mad Men: CEOs with Sales and Marketing Backgrounds ( abstract )
10:06
Parker Griffin (Delavan Illinois High School, United States)
Jill Attaway (Market Analysis & Solutions Group, United States)
Mitch Griffin (Bradley University, United States)
Bias in the Hiring Process of Professional Sales People: The Effects of Gender, Ethnicity and Religion ( abstract )
09:00-10:30 Session 5.10: From Environmental Attitudes to Environmental Behaviors
Chair:
Mark Cleveland (University of Western Ontario, Canada)
Location: R10
09:00
Treneya Reddy (University of Kwazulu-Natal, South Africa)
Debbie Ellis (University of Kwazulu-Natal, South Africa)
The Relationship between Environmental Beliefs and Environmental Behavior ( abstract )
09:30
Alexander Muk (Texas State University- San Marcos, United States)
Christina Chung (Ramapo College of NJ, United States)
Jonghoon Kim (University of Incheon, South Korea)
From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials ( abstract )
10:00
Mark Cleveland (University of Western Ontario, Canada)
Jennifer Robertson (University of Western Ontario, Canada)
Victoria Volk (University of Western Ontario, Canada)
Abetting or Thwarting: The Mediating Role Of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship ( abstract )
09:00-10:30 Session 5.11: Consumer Interactions with Automated Technologies
Chair:
Ben Lowe (Kent Business School, University of Kent, UK)
Location: R11
09:00
Ben Lowe (Kent Business School, University of Kent, UK)
Orsolya Sadik-Rozsnyai (ESSCA School of Management, Paris, France)
Laurent Bertrandias (Toulouse Business School, University of Toulouse, France)
Marc Kuhn (DHBW Stuttgart, Germany)
Marco Hubert (Department of Management, Aarhus University, Denmark)
Consumer Interactions with Automated Technologies ( abstract )
09:00-10:30 Session 5.2: Customer Loyalty Issues
Chair:
Mubbsher Manawar Khan (University of the Punjab, Pakistan)
Location: R2
09:00
Igor Sloev (Higher School of Economics, Russia)
Gerasimos Lianos (University of Miami, United States)
“Paradoxes” of the Retention Reaction Curve ( abstract )
09:22
Joel Le Bon (University of Houston, United States)
The Satisfying Compromise and ComproScore Index: Toward a New Concept and Metric to Assess Customer Satisfaction and Loyalty ( abstract )
09:44
Virginie Bruneau (Université Catholique de Louvain, Belgium)
Yuping Liu-Thompkins (Old Dominion University, United States)
Are Loyalty Programs Shams? A Study Assessing How Loyalty Programs Can Enhance Loyalty to the Company Rather than to the Program ( abstract )
10:06
Hyunju Shin (Georgia Southern University, United States)
Riza Casidy (Deakin University, Australia)
Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion ( abstract )
09:00-10:30 Session 5.3: Place Branding
Chair:
Christoph Burmann (University of Bremen, Germany)
Location: R3
09:00
Kevin J Shanahan (Mississippi State University, United States)
Michael Breazeale (Mississippi State University, United States)
Astrid Keel (University of La Verne, United States)
Brand Cuba: Forbidden Fruit, Sour Grapes, or American Nostalgia? ( abstract )
09:30
Michael Schade (University of Bremen, Germany)
Rico Piehler (Chair of Innovative Brand Management, University of Bremen, Germany, Germany)
Christoph Burmann (University of Bremen, Germany)
How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand Attitudes ( abstract )
10:00
Shaked Gilboa (Ruppin Academic Center, Israel)
Eugene Jaffe (Ruppin Academic Center, Israel)
The Role of the Neighborhood in City Branding ( abstract )
09:00-10:30 Session 5.4: The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood
Chair:
Jose Luis Santiago (CETMAR, Spain)
Location: R4
09:00
Jose L. Santiago (CETMAR, Spain)
Mercedes María Fernández Núñez (CETMAR, Spain)
Rosa Chapela (CETMAR, Spain)
Gudmundur Stefánsson (MATIS, Iceland)
Birgit Hagen (University of Pavia, Italy)
Stephane Ganassali (University of Savoie, France)
Olga Untilov (University of Savoie, France)
Thong Nguyen (Nha Trang University, Viet Nam)
Cristina Mora (University of Parma, Italy)
Davide Menozzi (University of Parma, Italy)
Louis-Georges Soler (INRA, France)
Lucas Sterenn (INRA, France)
Xavier Irz (LUKE, Finland)
The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood ( abstract )
09:00-10:30 Session 5.5: Gender Aspects of Consumer Behavior
Chair:
Patricia Rossi (IESEG School of Management, France)
Location: R5
09:00
Lilit Baghdasaryan (University of Westminster, UK)
Prof Shona Bettany (Liverpool John Moore University, UK)
Decoding Archetypal Images of Motherhood in Magazine Advertisements ( abstract )
09:22
Ranjitha Gp (INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE, India)
Anandakuttan B Unnithan (IIM Kozhikode, India)
Tattoo Consumption as a Mechanism to Compensate for the Perceived Loss of Self-Psychological Ownership: A Study of Women in Relationships ( abstract )
09:44
John Chalmers (University of Oregon, United States)
Sara Hanson (University of Richmond, United States)
Zhi Wang (University of Oregon, United States)
Hong Yuan (University of Oregon, United States)
Do As I Say (Because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement ( abstract )
10:06
Lilly Ye (Frostburg State University, United States)
Mousumi Bose (Fairfield University, United States)
Lou Pelton (University of North Texas, United States)
How Gender Identity Affects Consumer Behavior: Overview and Future Research ( abstract )
09:00-10:30 Session 5.6: Conceptualization, Measurement and Analysis in Marketing
Chair:
Cheah Jun Hwa (University of Technology Malaysia, Malaysia)
Location: R6
09:00
Michael Basil (University of Lethbridge, Canada)
Paul Bolls (Texas Tech, United States)
Emotional Aspects of Marketing: Theory and Methods ( abstract )
09:22
Jun-Hwa Cheah (Universiti Teknologi Malaysia (UTM),, Malaysia)
Marko Sarstedt (Otto-von-Guericke-University Magdeburg, Germany)
Christian M. Ringle (Hamburg University of Technology (TUHH), Germany)
Ramayah Thurasamy (Universiti Sains Malaysia (USM), Malaysia)
Hiram Ting (Sarawak Research Society, Malaysia)
Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM ( abstract )
09:44
Mariana Suter (University of York, UK)
Felipe Borini (USP/ESPM, Brazil)
Dinorá Floriani (Univali, Brazil)
Vivian Strehlau (ESPM, Brazil)
The Recognition of Country-of-Origin Image (COI) as a Resource to the Country: Scale Adaptation and Validation ( abstract )
10:06
Verena Wackershauser (Otto-von-Guericke University Magdeburg, Germany)
Marcel Lichters (Otto-von-Guericke University Magdeburg, Germany)
Marko Sarstedt (Otto-von-Guericke University Magdeburg, Germany)
Bodo Vogt (Otto-von-Guericke University Magdeburg, Germany)
Structured Abstract: Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy ( abstract )
09:00-10:30 Session 5.7: Eye Tracking Research (Part 2): How to Influence In-Store Buying Decisions
Chair:
Sophie Lacoste-Badie (University of Rennes 1, France)
Location: R7
09:00
Sylvain Senecal (HEC Montreal, Canada)
Does Social Media Communication Style Influence Online Consumer Experience and Behavior? ( abstract )
09:30
Emna Cherif (University of Auvergne, France)
Consumer's Ad Processing Online: The Effects of Ads Location and Animation on Eye Movements ( abstract )
10:00
Sophie Lacoste-Badie (University of Rennes, France)
Color vs. Black and White: Contrast Effects in Print Advertisements ( abstract )
09:00-10:30 Session 5.8: A Look at Drivers and Outcomes of Innovation: A Marketing Strategy Perspective
Chair:
Sarah Lord Ferguson (Simon Fraser University, Canada)
Location: R8
09:00
Marios Theodosiou (Department of Business and Public Administration University of Cyprus, Cyprus)
Evangelia Katsikea (King's Business School, UK)
Pascale Hardy (Maastricht School of Management, Netherlands)
Shintaro Okazaki (King's Business School, UK)
An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures ( abstract )
09:22
Bob Mcdonald (Texas Tech University, United States)
Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer ( abstract )
09:44
Thomas Anning-Dorson (University of Ghana Business School, Ghana)
Customer Engagement Capability for Service Innovation and Firm Performance: The Moderating Role of Competitive Intensity ( abstract )
10:06
Ceyda Ovaci (Okan University, Turkey)
Rethinking Innovation Ecosystem through Living Lab Approach ( abstract )
09:00-10:30 Session 5.9: Philanthropy Issues
Chair:
Theresa Kirchner (Old Dominion University, United States)
Location: R9
09:00
Spencer Ross (UMass Lowell, United States)
Sommer Kapitan (Auckland University of Technology, New Zealand)
Pain of Panhandling: Consumer Donations in a Cashless Society ( abstract )
09:30
Caroline Moraes (University of Birmingham, UK)
A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts ( abstract )
10:00
Etienne Denis (Louvain School of Management, Belgium)
Claude Pecheux (Edhec Business School, France)
I Misbehaved so I Give: The Moderating Role of Empathic Concern and Commonality ( abstract )
10:30-11:00Coffee Break
11:00-12:30 Session 6.1: Services Marketing in Various Industries
Chair:
Gladys Torres Baumgarten (Ramapo College of New Jersey, United States)
Location: R1
11:00
Shun-Ching Horng (National Chengchi University, Taiwan)
Ling-Hua Weng (National Chengchi University, Taiwan)
The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United States ( abstract )
11:22
Ilaria Dalla Pozza (IPAG Business School, France)
Lionel Texier (R&A, France)
Julie Robson (Bournemouth University, UK)
Creating Customer Value Through Multichannel Service Delivery: A Study of the French Insurance Market ( abstract )
11:44
Alberto Pezzi (University of Roma 3, Italy)
Luca Petruzzellis (University of Bari Aldo Moro, Italy)
Educational Value: Do University Choices Affect Company Performance? ( abstract )
12:06
Peter Björk (Hanken School of Economics, Finland)
Tuija Pitkäkoski (Applied University of Seinäjoki, Finland)
Harri Luomala (University of Vaasa, Finland)
Staging Restaurant Experiences - Development of a New Service Management Model ( abstract )
11:00-12:30 Session 6.10: Wisdom of One or of the Crowd
Chair:
Anouk de Regt (KCL, UK)
Location: R10
11:00
Joy Parkinson (Griffith University, Australia)
Rory Mulcahy (University of Sunshine Coast, Australia)
An Exploratory Study of Micro-Celebrity Endorsements on Instagram ( abstract )
11:30
Christine Pitt (KTH, Canada)
Theresa Eriksson (Luleå University of Technology, Canada)
Amir Dabirian (KTH, United States)
Kirk Plangger (King's College, UK)
Accommodation Market Labels and Customers Reviews ( abstract )
12:00
Kirsten Cowan (NEOMA Business School, France)
Laura Hunt (NEOMA Business School, Ireland)
What Makes Digital Content Influential? A Comparison of Celebrities and Influencers ( abstract )
11:00-12:30 Session 6.11: Ethical Perspectives
Chair:
Jörg Lindenmeier (University of Freiburg, Germany)
Location: R11
11:00
Marco Escadas (University of Minho, Portugal)
Marjan Jalali (University Institute of Lisbon, ISCTE Business School, Portugal)
Minoo Farhangmehr (University of Minho, Portugal)
Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms and Intrinsic Religiosity ( abstract )
11:22
Mark Pritchard (Central Washington University, United States)
James Avey (Central Washington University, United States)
Stephen Conroy (University of San Diego, United States)
Tisha Emerson (Baylor University, United States)
The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability. ( abstract )
11:44
Nieves García de Frutos (University of Almería, Spain)
Jose Manuel Ortega Egea (UNIVERSITY OF ALMERI, Spain)
Is There Room for Socially Oriented Anti-Consumption? Conceptualization and Questions for the Development of the Field ( abstract )
12:06
Arturo Vasquez (University of Texas Rio Grande Valley, United States)
Ngoc Pham (University of Texas - Rio Grande Valley, United States)
Miguel Sahagun (High Point University, United States)
Nataly Guinez (Universidad del Bio Bio, Chile)
Cristhian Mellado (Universidad Catolica de la Santisima Concepcion, Chile)
Niria Goni (Universidad San Ignacio de Loyola, Peru)
Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research ( abstract )
11:00-12:30 Session 6.2: Fashion and Luxury Branding and Retailing
Chair:
Michelle Childs (The University of Tennessee, United States)
Location: R2
11:00
Hyo Jin Eom (Korea University, South Korea)
Soyoung Kim (University of Georgia, United States)
How Can a Brand Successfully Extend in a Premium Market when Collaborating with a High-End Retailer? ( abstract )
11:30
Francesca Bonetti (The University of Manchester, UK)
Patsy Perry (The University of Manchester, UK)
Lee Quinn (The University of Manchester, UK)
Gary Warnaby (Manchester Metropolitan University, UK)
Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing ( abstract )
12:00
Michelle Childs (The University of Tennessee, United States)
Byoungho Jin (The University of North Carolina at Greensboro, United States)
Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations ( abstract )
11:00-12:30 Session 6.3: Brand Value
Chair:
Holger Schmidt (Koblenz University of Applied Sciences, Germany)
Location: R3
11:00
Ahmed Eldegwy (MSA university, Egypt)
Tamer Elsharnouby (Qatar University, Qatar)
Wael Kortam (Cairo University, Egypt)
University Social Augmenters' Brand Equity: Do University Social Augmenters Possess Brand Characteristics? ( abstract )
11:22
Paulo de Lencastre (Católica Porto Business School, Portugal)
Nuno Côrte-Real (Católica Porto Business School, Portugal)
Ana Côrte-Real (Católica Porto Business School, Portugal)
Cosme Almeida (Católica Porto Business School, Portugal)
Pedro Veloso (Católica Porto Business School, Portugal)
Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance ( abstract )
11:44
Leonor Vacas de Carvalho (Universidade de Évora, Portugal)
Salim Azar (Université Cergy Pontoise, France)
Joana Machado (Universidade Católica Portuguesa, Portugal)
The Effect of Brand Gender on Motivations to Engage with Brands and on Consumer-Based Brand Equity on Facebook ( abstract )
11:00-12:30 Session 6.4: Marketing Techniques to Assist Public Sectors in Engaging Customers to Meet Societal and Individual Disaster Crisis Need and Beyond

Discussion and overview of the role marketing plays in providing solutions for consumers facing natural diasters. 

Chair:
Linda Golden (The University of Texas at Austin, United States)
Location: R4
11:00
Marco Bravo (The University of Texas at Austin, United States)
Christopher Enrich (University of Central Florida, United States)
Alisa Walch (The University of Texas at Austin, United States)
Rapid Response Target Marketing (RRTM): Urban Economics, the Social Vulnerability Index (SoVI) and Information Audits Combine for Client Disaster Service Delivery ( abstract )
11:22
Rajiv Garg (The University of Texas at Austin, United States)
Patrick Brockett (The University of Texas at Austin, United States)
Yuxin Zhang (The University of Texas at Austin, United States)
Understanding the Customer Marketplace through Machine Learning, Geospatial Information and Social Media Text Mining ( abstract )
11:44
Robert A. Peterson (The University of Texas at Austin, United States)
Linda Golden (The University of Texas at Austin, United States)
‘G-to-G Marketing’ from Crisis to Resolution: Marketing for When the Government Must Target the Government ( abstract )
12:06
Pete Phillips (ASU, United States)
Peter Nance (Que Advisors Company, United States)
Melissa Murphy (The University of Texas at Austin, United States)
Integrated Social Marketing Communication (ISMC): Critical Messaging Considerations for Disaster Relief and Recovery Worldwide ( abstract )
11:00-12:30 Session 6.5: Consumption Values
Chair:
Mounia Benabdallah (IDRAC, France)
Location: R5
11:00
Heejung Park (University of Wyoming, United States)
Saman Zehra (University of Wyoming, United States)
Faith in God versus Faith in Wealth? Belief in a Higher Spiritual Power as a Determiner of the Quality of Financial Life ( abstract )
11:22
Marlys Mason (Oklahoma State University, United States)
Ingrid Martin (California State University Long Beach, United States)
Alejandra Rodriguez (Oklahoma State University, United States)
Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior ( abstract )
11:44
Siu Yuen Ting (Hongik University, South Korea)
Nara Youn (Hongik University, South Korea)
The Conflicting Cue of Implicit Self-Theory on Creative Control and Effort in Evaluation of Artworks ( abstract )
12:06
Heejung Park (University of Wyoming, United States)
How Important is the "Time Horizon"? An Investigation of Financial Well-Being ( abstract )
11:00-12:30 Session 6.6: Sustainable Supply Chains
Chair:
Susan Golicic (Colorado State University, United States)
Location: R6
11:00
Bridget Nichols (Northern Kentucky University, United States)
Hannah Stolze (Wheaton College, United States)
Jon Kirchoff (East Carolina University, United States)
The Spillover Effects of Negative Supply Chain Information Related to Environmental Responsibility: A Comparison of Generic vs. Name Brands ( abstract )
11:22
Daniel Flint (University of Tennessee, United States)
Paola Signori (University of Verona, Italy)
Susan Golicic (Colorado State University, United States)
Leveraging a Sustainable Supply Chain Orientation in Marketing Communication ( abstract )
11:44
Bert Rosenbloom (Drexel University, United States)
Distribution Channel Structure, Development and Change: Theoretical Inferences from the Early Marketing Scholars ( abstract )
12:06
Ivan Russo (University of Verona, Italy)
Ilenia Confente (University of Verona, Italy)
Daniele Scarpi (University of Bologna, Italy)
Benjamin Hazen (Department of Operational Sciences, Air Force Institute of Technology, Wright-Patterson Air Force Base, United States)
Consumers’ Attitudes and Intentions to Purchase Bio-Based Products ( abstract )
11:00-12:30 Session 6.7: Environmental Behaviors in Emerging Markets
Chair:
Ramendra Singh (IIM Calcutta, India)
Location: R7
11:00
Njabulo Mkhize (University of Kwazulu-Natal, South Africa)
Debbie Ellis (University of Kwazulu-Natal, South Africa)
Predictors of Green Consumption in an Emerging Market ( abstract )
11:30
Joya A. Kemper (The University of Canterbury, New Zealand)
Paul W. Ballantine (The University of Canterbury, New Zealand)
C. Michael Hall (The University of Canterbury, New Zealand)
The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research ( abstract )
12:00
Ramendra Singh (IIM Calcutta, India)
Srabanti Mukherjee (IIT Kharagpur, India)
Hari Govind Mishra (Shri Mata Vaishno Devi University, India)
Consumption and Purchase Patterns among BOP Consumers: Propositions, and Implications for Public Policy ( abstract )
11:00-12:30 Session 6.8: Psychological Aspects of Digital Marketing
Chair:
Lucie Ozanne (University of Canterbury, New Zealand)
Location: R8
11:00
Spencer Ross (UMass Lowell, United States)
Fatima Hajjat (Ithaca College, United States)
Humza Arshad (UMass Lowell, United States)
Technology Innovativeness as a Brand Signaling Cue ( abstract )
11:22
Romain Sohier (Ecole de Management de Normandie, France)
Joël Brée (Université Caen Basse Normandie & Essca Ecole de Management, France)
Toward Adolescents’ Digital Identity Profiles : A Comparison between Qualitative and Quantitative Analysis ( abstract )
11:44
Esther Swilley (Kansas State University, United States)
Investigating the Tech-Savvy Consumer ( abstract )
12:06
Arunima Rana (IBS, INDIA, India)
Anil K Bhat (BITS Pilani, India)
Leela Rani (BITS Pilani, India)
The Cognitive Structure of Online Brand Choice: An Exploratory Study ( abstract )
11:00-12:30 Session 6.9: Corporate Social Responsibility Issues
Chair:
Ben Lowe (Kent Business School, University of Kent, UK)
Location: R9
11:00
Pelin Bicen (Suffolk University, United States)
Naveen Gudigantala (University of Portland, United States)
Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust ( abstract )
11:30
Ralitza Nikolaeva (Nazarbayev University, Kazakhstan)
Marco Visentin (University of Bologna, Italy)
Cheap vs. Substantive CSR Talk among Global Retailers ( abstract )
12:00
Haw-Yi Liang (National Taiwan University, Taiwan)
En-Yi Chou (National Taiwan University, Taiwan)
Jiun-Sheng Chris Lin (National Taiwan University, Taiwan)
The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees ( abstract )
12:30-14:00Lunch Break
Friday, June 29th

View this program: with abstractssession overviewtalk overview

09:00-10:30 Session 7.1: Economic Perspectives and Ethics, Social Responsibility and Not-for-Profit
Chair:
Bob Mcdonald (Texas Tech University, United States)
Location: R1
09:00
Rafael Lucian (Universidade Federal da Paraíba – UFPB, Brazil)
Marta Bicho (IPAM & Universidade Europeia and Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
Crowdfunding Practices for Social Projects: An Experiment of Co-Creation ( abstract )
09:30
Bob Mcdonald (Texas Tech University, United States)
John Masselli (Texas Tech University, United States)
Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations: ( abstract )
10:00
Ana Carina Castagna (Federal University of Rio Grande do Sul (UFRGS), Brazil)
Diego Costa Pinto (Universidade NOVA de Lisboa, Portugal)
Márcia Maurer Herter (Federal University of Rio Grande do Sul (UFRGS), Brazil)
Ethical Consumption During Crisis: Consumer Impulsiveness and Purchase Behavior in Emerging Markets ( abstract )
09:00-10:30 Session 7.10: Can You Trust Social Media?
Chair:
Theresa Eriksson (Luleå University of Technology, Canada)
Location: R10
09:00
Mario Cassar (Luleå University of Technology, University of Malta, Malta)
Raeesah Chohan (Luleå University of Technology, University of Cape Town, South Africa)
Jirka Konietzny (Luleå University of Technology, Malta)
Albert Caruana (University of Malta, Malta)
The Effect of Narrative Believability on Persuasiveness and Purchase Intention ( abstract )
09:30
Jean-Eric Pelet (ESCE Paris, France)
Basma Taieb (EMLV Business School Paris-La Défense, France)
When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes and Trust ( abstract )
10:00
Long Zhang (China University of Geosciences (Beijing), China)
Bo Han (Texas A & M University - Commerce, United States)
Alma Mintu-Wimsatt (Texas A & M University - Commerce, United States)
Developing Trust Among Chinese Social Media Users: Does Experience Matter? ( abstract )
09:00-10:30 Session 7.11: Dynamics of Competition and the Market: External Forces in Marketing Strategy
Chair:
Duncan Sherese (Lulea University of Technology, Sweden)
Location: R11
09:00
Iiro Vaniala (Aalto University, Finland)
Nebojsa Davcik (ISCTE Business School, Portugal)
Richard Priem (Texas Christian University, United States)
The Role of Consumers’ Responses in Inter-firm Competitive Dynamics ( abstract )
09:22
Jimi Park (Hawaii Pacific University, Philippines)
Shjin Yoo (Korea University, South Korea)
The Drivers of Competitive Reaction Volatility ( abstract )
09:44
Gavriel Dahan (Western Galilee College, Israel)
Aviv Shoham (University of Haifa, Israel)
Market Turbulence as Moderator between Customer Orientation and Firm Performance ( abstract )
09:00-10:30 Session 7.2: Customers' Roles in Service Delivery
Chair:
Joy Parkinson (Griffith University, Australia)
Location: R2
09:00
Sijun Wang (Loyola Marymount University, United States)
Sharon E. Beatty (University of Alabama, United States)
Betsy Holloway (Samford University, United States)
Evaluating Customer Special Requests ( abstract )
09:22
Joy Parkinson (Griffith University, Australia)
Rory Mulcahy (University of Sunshine Coast, Australia)
Lisa Schuster (Queensland University of Technology, Australia)
Heini Taiminen (Jyväskylä University, School of Business and Economics, Finland)
Understanding How Consumers Co-Create Value in an Online Support Service ( abstract )
09:44
Linda Lee (Nottingham Trent University, UK)
Edward Boon (Webster University, Switzerland)
Ian McCarthy (Simon Fraser University, Canada)
Managing Customer-to-Customer Interaction in Group Service Encounters ( abstract )
10:06
Anna Girard (adidas group, Germany)
Marko Sarstedt (Otto-von-Guericke-University Madgeburg, Germany)
Marcel Lichters (Otto-von-Guericke-University Magdeburg, Germany)
Ambient Scent's Effects in Sensory Service Marketing ( abstract )
09:00-10:30 Session 7.3: Personal Values and Environmental Behaviors
Chair:
Iman Naderi (Fairfield University, United States)
Location: R3
09:00
Markos Tsogas (University of Piraeus, Greece)
Marina Kyriakou (University of Piraeus, Greece)
Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived value, Benefits and Barriers ( abstract )
09:22
Ming Wang (North Carolina State University, United States)
Lori Rothenberg (North Carolina State University, United States)
Delisia Matthews (North Carolina State University, United States)
An Assessment of The Relationships Between Attitudes Toward Patriotism, Environmentalism, and the Purchase of Organic Apparel in U.S. Consumers ( abstract )
09:44
Iman Naderi (Fairfield Univeristy, United States)
Communal Narcissists ‘Go Green’ to Validate and Enhance Their Social Status ( abstract )
10:06
Sarah Selinka (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany)
Vanessa Reit (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany)
Natalie de Jong (Bertrandt Ingenieurbüro GmbH, Germany)
“Sharing Is Caring” About Personal Values Driving Environmentally Friendly Behavior ( abstract )
09:00-10:30 Session 7.4: The Luxury Experience - Customer Expectations and Marketing Practices: Towards a Research Agenda
Chair:
Carlos Rodriguez (Delaware State University, United States)
Location: R4
09:00
Gwarlann Dekerviler (IESEG, France)
Joy Kozar (Kansas State University, United States)
Isabella Cantista (University Lusiada, Portugal)
Julie Guidry Moulard (Lousiana Tech University, United States)
The Luxury Experience: Customer Expectations and Marketing Practices ( abstract )
09:00-10:30 Session 7.5: Nutrition Labels, Health Claims, and Self-Control in Consumer Behavior
Chair:
Felipe Pantoja (IESEG School of Management, France)
Location: R5
09:00
Caroline Werle (Grenoble École de Management, France)
Amanda Yamim (Grenoble École de Management, France)
Olivier Trendel (Grenoble École de Management, France)
Simplified Nutritional Labels Reduce the Calories of Purchases in a Cafeteria ( abstract )
09:22
Jacques François Diouf (IGR-IAE (Université de Rennes 1), France)
Sophie Lacoste-Badie (IUT-GEA de Rennes (Université de Rennes 1), France)
Karine Gallopel-Morvan (Rennes School of Public Health, France)
Olivier Droulers (IGR-IAE (Université de Rennes 1), France)
Assessing Ad Content Impact on Alcohol Products’ Perceptions, Desire to Consume and Health Warnings’ Noticeability: An Experiment Using Verbal and Non-verbal Measurements ( abstract )
09:44
Davide Menozzi (University of Parma, Italy)
Thong Nguyen (Truong Dai Hoc Nha Trang, Viet Nam)
Giovanni Sogari (University of Parma, Italy)
Cristina Mora (Universiy of Parma, Italy)
Emilia Cubero Dudinskaya (University of Pavia, Italy)
José Luis Santiago Castro-Rial (Centro Tecnológico del Mar - Fundación CETMAR, Spain)
Dimitar Taskov (University of Stirling, UK)
Sterenn Lucas (Institut National de la Recherche Agronomique (INRA), France)
Bjorn Suckow (TTZ, Germany)
Stephane Ganassali (Universite de Savoie, France)
Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels ( abstract )
10:06
Ali Besharat (University of Denver, United States)
Gia Nardini (University of Denver, United States)
When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment ( abstract )
09:00-10:30 Session 7.6: Iberian Marketing Issues
Chair:
Antonio Azevedo (University of Minho, Portugal)
Location: R6
09:00
Juan Carlos Sosa Varela (University of Turabo, Puerto Rico)
Goran Svensson (Kristiania University College, Norway)
Does Satisfaction Mediate the Relationship between Quality Constructs in Ongoing Supplier Relationships? ( abstract )
09:30
Bruno Sousa (Polytechnic Institute of Cávado and Ave – IPCA; Applied Management Research Unit - UNIAG, Portugal, Portugal)
Cláudia Simões (University of Minho, School of Economics and Management, Portugal, Portugal)
An Approach on Place Attachment, Involvement and Behavioral Intentions in Iberian Marketing Contexts: The Case of the Galicia-North Portugal Euroregion ( abstract )
10:00
Heidi Sonne (Merck Group, Portugal)
João Guerreiro (ISCTE-IUL, Portugal)
Bruno Wohlschlegel (Merck Group, Portugal)
Increasing Awareness and Reputation of MERCK S.A. Portugal through Employee Advocacy ( abstract )
09:00-10:30 Session 7.7: Marketing Strategies Promoting Sustainability
Chair:
Marilyn Giroux (Auckland University of Technology, New Zealand)
Location: R7
09:00
Pauline Munten (LSM, Belgium)
Valérie Swaen (IESEG School of Management, France)
Joëlle Vanhamme (EDHEC Business School, France)
Curbing Obsolescence of Household Appliances: The Impact of Reparability Information on Consumers’ Willingness to Buy ( abstract )
09:30
Katja Rudolph (HHL Leipzig Graduate School of Management, Germany)
Anja Buerke (HHL Leipzig Graduate School of Management, Germany)
Does Promoting the Sustainability of a Product Always Pay Off? – An Analysis of the Effect of Schema Incongruity on Product Evaluation ( abstract )
10:00
Marilyn Giroux (Auckland University of Technology, New Zealand)
Frank Pons (Laval University, Canada)
Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals ( abstract )
09:00-10:30 Session 7.8: Digital Marketing from the Marketer's Perspective
Chair:
Thomas Leclercq (Louvain School of Management, Belgium)
Location: R8
09:00
Ekant Veer (University of Canterbury, New Zealand)
Angela Dobele (RMIT University, Australia)
Relevance of Digital Marketing Skills for Marketers ( abstract )
09:22
Hui-Ling Huang (CHANG JUNG CHRISTIAN UNIVERSITY, Taiwan)
Yue-Yang Chen (I-Shou University, Taiwan)
Towards an Understanding of the Antecedents of E-Marketing Orientation: The Role of the Fit ( abstract )
09:44
Reo Song (California State University, Long Beach, United States)
Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers’ Paywall Rollout ( abstract )
10:06
Thomas Leclercq (Louvain School of Management, Belgium)
Ingrid Poncin (Louvain School of Management, Belgium)
When Gamification Backfires in Online Communities ( abstract )
09:00-10:30 Session 7.9: African, Chinese, and Chinese in Africa Business Development: Emic Views
Chair:
Zhen Zhu (Suffolk University, United States)
Location: R9
09:00
Esi Elliot (Suffolk University, United States)
Zhen Zhu (Suffolk University, United States)
Fei-Ling Wang (Suffolk University, United States)
Trust in International Business Relationships: Chinese Firms in Africa ( abstract )
09:30
William Darley (King Abdulaziz University, Saudi Arabia)
Charles Blankson (University of North Texas, United States)
Sub Saharan African Culture and Entrepreneurial Activities A Ghanaian Perspective ( abstract )
10:00
Claude Chailan (EM Strasbourg Business School, France)
Dominique Mazé (ITESM - Puebla, Escuela de Negocios, Ciencias Sociales y Humanidades, Mexico)
Otto Regalado (ESAN Graduate School of Business, Peru)
The Making of the Zou Chuqu Strategy at the Marketing Level ( abstract )
10:30-11:00Coffee Break
11:00-12:30 Session 8.1: Branding and Non-Branding: Localness and Internationalization Issues
Chair:
Kelly Weidner (Saint Mary's College of California, United States)
Location: R1
11:00
Byoungho Jin (University of North Carolina at Greensboro, United States)
Hyeon Jeong Cho (Southeast Missouri State University, United States)
The Differences between Internationalization of SMEs with Brands and those without Brands ( abstract )
11:30
Hsiu Ying Huang (Feng Chia University, Taiwan)
Chen Yu Lin (Feng Chia University, Taiwan)
Hsien-Tung Tsai (National Taiwan University, Taiwan)
Ting-Hsiang Tseng (Feng Chia University, Taiwan)
Is Perceived Brand Localness an Asset or a Liability? Foreign Category Extension of Local Brands ( abstract )
12:00
Fabian Bartsch (IESEG School of Management, France)
Timo Mandler (University of Hamburg, Germany)
Global Brand Localness: A Three Country Investigation ( abstract )
11:00-12:30 Session 8.10: If You Can't Say Something Nice, Say It on Social Media
Chair:
Larissa Diekmann (University of Bayreuth, Germany)
Location: R10
11:00
Ricardo Godinho Bilro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE); IPAM & Universidade Europeia, Portugal)
Sandra Maria Correia Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE) and SOCIUS, Portugal)
Maria Inês Marques (Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
Online Brand Communities: When Consumers are Negatively Engaged ( abstract )
11:30
Raoul Koensgen (University of Koblenz-Landau, Germany)
Mario Schaarschmidt (University of Koblenz-Landau, Germany)
Tobias Kraemer (University of Koblenz-Landau, Germany)
Understanding Employees’ Coping Responses To Negative Online Reviews ( abstract )
12:00
Wolfgang Weitzl (University of Vienna, Austria)
Sabine Einwiller (University of Vienna, Austria)
Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions ( abstract )
11:00-12:30 Session 8.11: Marketing Capabilities' Impacts on Global and Domestic Firm Performance
Chair:
Itzhak Gnizy (University of Haifa, Israel)
Location: R11
11:00
Itzhak Gnizy (Ono Academic College, Israel)
Dario Miocevic (University of Split, Croatia)
Should International Marketing Capabilities be Dispersed Across Firm Boundaries? ( abstract )
11:22
Charles Blankson (University of North Texas, United States)
Julius A. Nukpezah (Mississippi State University, United States)
Market Orientation and Poverty Reduction A Study of Rural Small Businesses in Ghana ( abstract )
11:44
Gaye Acikdilli (Baskent University, Turkey)
Ali Kara (Penn State - York, United States)
John Spillan (University of North Carolina at Pembroke, United States)
Alma Mintu-Wimsatt (Texas A & M University - Commerce, United States)
Export Market Orientation, Marketing Capabilities and Export Performance of Turkish Manufacturing Firms ( abstract )
12:06
Yoel Asseraf (Ruppin Academic Center, Israel)
Luis Filipe Lages (Nova School of Business and Economics, Portugal)
Aviv Shoham (Haifa University, Israel)
Stimulating Decision Making Behavior and International Marketing Performance ( abstract )
11:00-12:30 Session 8.2: Brand Meaning, Involvement and Values of Consumers in the Fashion and Luxury Marketplace
Chair:
Joy Kozar (Kansas State University, United States)
Location: R2
11:00
Ulrich Paschen (Lulea Technical University, Sweden)
Jeannette Paschen (KTH Royal Institute of Technology, Sweden)
Matthew Wilson (KTH Royal Institute of Technology, Sweden)
Theresa Eriksson (Lulea Technical University, Sweden)
Understanding Involvement of Luxury Gift Givers ( abstract )
11:22
Carmela Donato (Luiss University Rome, Italy)
Matteo De Angelis (Luiss University Rome, Italy)
Cesare Amatulli (University of Bari, Italy)
Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies ( abstract )
11:44
Iryna Pentina (University of Toledo, United States)
Véronique Guilloux (University of Paris, LEMNA, France)
Holly Baumgartner (Ohio Northern University, United States)
Ellen Pullins (University of Toledo, United States)
Social Media Engagement with Luxury Brands: An Exploratory Study ( abstract )
12:06
Joy Kozar (Kansas State University, United States)
Shuyi Huang (University of Missouri, United States)
Face-saving, Materialistic, and Ethical Values as related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods ( abstract )
11:00-12:30 Session 8.3: Brands and Others
Chair:
Daniela Andreini (Università degli Studi di Bergamo, Italy)
Location: R3
11:00
Diana Davila (Universidad Anàhuac, Mexico)
Tonatiuh Mendoza (Universidad Anahuac Norte, Mexico)
The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association ( abstract )
11:22
Marilyn Giroux (Auckland University of Technology, New Zealand)
Bianca Grohmann (Concordia University, Canada)
Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections ( abstract )
11:44
Holger J. Schmidt (Koblenz University of Applied Sciences, Germany)
Pieter Steenkamp (Cape Peninsula University of Technology, South Africa)
Managing the Underdog Effect: A framework in the Context of Brand Management ( abstract )
11:00-12:30 Session 8.4: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual and Empirical Evidence
Chairs:
Catherine Demangeot (IESEG Business School, France)
Eva Kipnis (Coventry University, UK)
Cheryl Nakata (University of North Carolina at Greensboro, United States)
Location: R4
11:00
Cheryl Nakata (University of North Carolina at Greensboro, United States)
Catherine Demangeot (IESEG, France)
Eva Kipnis (The University of Sheffield, UK)
Chris Pullig (Baylor University, United States)
Charles Chi Cui (The University of Manchester, UK)
Tana Licsandru (Newcastle University London, UK)
Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Evidence ( abstract )
11:00-12:30 Session 8.5: Emotional Appeals in Consumer Behavior
Chair:
Enrique Becerra (Texas State University, United States)
Location: R5
11:00
Sylvia Long-Tolbert (Carey Business School Johns Hopkins University, United States)
Tammy Lai (Pinole, California, United States)
Brand Emotions: Establishing the Emotional Lexicon in Failed Consumer Relationships ( abstract )
11:22
Cécile Colin (Université de Rennes 1 - Institut de Gestion de Rennes (IGR) - Graduate School of Management, France)
Olivier Droulers (Université de Rennes 1 - Institut de Gestion de Rennes (IGR) - Graduate School of Management, France)
The Effectiveness of Fear and Anger Appeals in Prevention Messages ( abstract )
11:44
Maher Georges Elmashhara (University of Minho, Portugal)
Ana Maria Soares (University of Minho, Portugal)
Damijan Mumel (University of Maribor, Slovenia)
Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction ( abstract )
12:06
Enrique P Becerra (Texas State University, United States)
Maria Cecilia Henriquez Daza (Pontificia Universidad Javeriana Cali, Colombia)
Fear of Crime, Consumption and Culture ( abstract )
11:00-12:30 Session 8.6: Destination Marketing: How Attractiveness, Branding and Safety Influence Consumer Decision-Making
Chair:
Nathalie Spielmann (NEOMA-Reims Campus, France)
Location: R6
11:00
Pedro Carvalho (ESTF/IESF, Portugal)
Ana Kankura-Salazar (UFP / UCP, Portugal)
Paulo Matos-Graça Ramos (Universidade Lusiada Norte, Portugal)
Conceptual Model of Destination Branding: An Integrative Approach ( abstract )
11:22
Girish Prayag (University of Canterbury, New Zealand)
Peter Fieger (University of New England, Australia)
Segmenting Visitors to New Zealand: An Activity-Based Typology ( abstract )
11:44
Fatima Wang (King's College London, UK)
Carmen Lopez (Plymouth University, UK)
Stephen A. Harwood (The University of Edinburgh, UK)
Should Destination Message Mention Safety? ( abstract )
12:06
Constanza Bianchi (Universidad Adolfo Ibañez, Chile)
Exploring the Attractiveness of an Emerging Holiday Destination for International Tourists ( abstract )
11:00-12:30 Session 8.7: Doctoral Colloquium: Product Issues
Chair:
Altaf Merchant (University of Washington, United States)
11:00
Omar El Moussawel (EM Strasbourg Business School - University of Strasbourg, France)
Sihem Dekhili (EM Strasbourg Business School - University of Strasbourg, France)
Country-of-Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products ( abstract )
11:22
Larissa Diekmann (University of Bayreuth, Germany)
Claas Christian Germelmann (University of Bayreuth, Germany)
When Innovative Ways Of Reducing Food Waste Meet Eating Culture In University Canteens ( abstract )
11:44
Doreen Neubert (Otto-von-Guericke-University, Germany)
Victor Schliwa (Otto-von-Guericke-University, Germany)
Future Time Perspective-Related Differences in Consumer Choices of Hedonic vs. Utilitarian Products ( abstract )
12:06
Blanka Havlíčková (University of Economics, Prague, Czech Republic)
The Impact of Deployment of Armed Soldiers in the City of Jerusalem on Fear of Tourists ( abstract )
11:00-12:30 Session 8.9: Buyer-Seller Interaction in the B2B Environment
Chair:
Raj Iyer (Bradley University, United States)
Location: R9
11:00
Ozan Peneklioglu (Istanbul Technical University, Turkey)
A. Banu Elmadag (Istanbul Technical University, Turkey)
How do Interpersonal Factors Influence the B2B Relationship Quality? ( abstract )
11:22
R. Mohan Pisharodi (Oakland University, United States)
Ravi Parameswaran (Oakland University, United States)
John W. Henke Jr (Planning Perspectives, Inc., United States)
OEM Pressure to Innovate and Buyer-Supplier Relationship ( abstract )
11:44
Tianjiao Qiu (California State University Long Beach, United States)
Customer Trustworthiness On Supplier Long-Term Orientation In Supplier-Customer Relationships ( abstract )
12:06
Leonidas Leonidou (University of Cyprus, Cyprus)
Constantine Katsikeas (University of Leeds, UK)
Bilge Aykol (Dokuz Eylul University, Turkey)
Nikolaos Korfiatis (University of East Anglia, UK)
A Meta-Analysis of Power in Buyer-Seller Relationships ( abstract )
12:30-14:00Lunch Break
14:00-15:30 Session 9.1: Exporting, Gray Goods and Market Selection Strategies and Outcomes
Chair:
Subin Im (Yonsei University, South Korea)
Location: R1
14:00
Mesut çiçek (Yalova University, Turkey)
Selime Demet Sezgin (İstanbul Bilgi University, Turkey)
Factors Affecting Attitude and Purchase Intention Towards Gray Market Goods ( abstract )
14:22
Desislava Budeva (Ramapo College of New Jersey, United States)
Julia Housel (Ramapo College of New Jersey, United States)
The Effect of Institutional Distance on International Market Selection: Comparing Export to Foreign Direct Investment ( abstract )
14:44
İlayda İpek (Dokuz Eylül University, Turkey)
Mustafa Tanyeri (Dokuz Eylül University, Turkey)
Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors ( abstract )
15:06
Nilay Bıçakcıoğlu (Dokuz Eylul University, Turkey)
Understanding the Drivers of Green Business Strategies within Exporting Context: A Grounded Theory Approach ( abstract )
14:00-15:30 Session 9.10: Behaving on Social Media
Chair:
Christine Pitt (KTH Royal Institute of Technology, Sweden)
Location: R10
14:00
Asia Tran-Trong Boussaa (King's College London, UK)
Prokriti Mukherji (King's College London, UK)
Patients' Adoption of e-Consultation: The Role of Perceived Usefulness, Perceived Ease of Use, trust, and Risk Aversion ( abstract )
14:22
David Taylor (Sacred Heart University, United States)
Social Media Usage, FOMO And Conspicuous Consumption: An Exploratory Study ( abstract )
14:44
Vignesh Yoganathan (University of Northumbria at Newcastle, UK)
Victoria-Sophie Osburg (University of Hull, UK)
Employees' Company Reputation-Related Social Media Competence and Benefits of Online Social Capital ( abstract )
15:06
Matthew Wilson (KTH Royal Institute of Technology, Sweden)
Jeanette Paschen (KTH Royal Institute of Technology, Sweden)
Obi Obilo (Central Michigan University, United States)
Asa Wallstrom (Lulea Institute of Technology, Sweden)
#BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday ( abstract )
14:00-15:30 Session 9.11: Cultural Discourses, Communications and Value Co-Destruction: Insights from the Field
Chair:
Eva Kipnis (Coventry University, UK)
Location: R11
14:00
Micaela Barros (FEP, Portugal)
Raquel Meneses (FEP, Portugal)
How Does High-/Low- Context Communication Influence Advertisement Perception? ( abstract )
14:22
Mine Ucok-Hughes (California State University Los Angeles, United States)
Tony Stovall (Towson University, United States)
Ekin Pehlivan (California State University Channel Islands, United States)
Rafael Cardona (Glendale Community College, United States)
Multi-Cultural Marketing Strategies: Considerations for the U.S. Hispanic Market for Digital and Mobile Campaigns ( abstract )
14:44
Anne Smith (The Open University, UK)
Cláudia Simões (University of Minho, Portugal)
Cathy Bakewell (Manchester Metropolitan University, UK)
Francis Wilson (fwilson.ucd@gmail.com, Ireland)
A Cross Cultural Exploration of Resource Misuse and Value (Co) Destruction ( abstract )
15:06
Pável Reyes-Mercado (Anahuac University Mexico, Mexico)
A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be Blamed? ( abstract )
14:00-15:30 Session 9.2: Fashion and Luxury Branding and Consumption
Chair:
Jihyun Kim (Kent State University, United States)
Location: R2
14:00
Paula Rodrigues (Lusíada University North, Portugal)
Consumer Perception in the Probability of Buying Luxury Brands ( abstract )
14:22
Beatriz Eiras (University of Minho, Portugal)
Antonio Azevedo (School of Economics and Management, University of Minho, Braga, Portugal, Portugal)
Co-Branding between Fast Fashion Brands and Luxury Brands: A Case Study Approach ( abstract )
14:44
Jihyun Kim (Kent State University, United States)
Gargi Bhaduri (Kent State University, United States)
Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned From a US Generation Z Consumer Perspective ( abstract )
14:00-15:30 Session 9.3: Brand Feelings and Experiences
Chair:
Parasevi Sarantidis (American College of Greece, Greece)
Location: R3
14:00
Elizabeth Real (Universidade Lusiada - Norte, Portugal)
Cristina Cunha (Universidade Lusiada - Norte, Portugal)
Erika Laranjeira (Universidade Lusiada - Norte, Portugal)
Pedro Rodrigues (Universidade Lusiada - Norte, Portugal)
“Employer Brand Love”: The Key for Attracting and Retaining Talent ( abstract )
14:22
Benjamin Österle (Baden-Wuerttemberg Cooperative State University Stuttgart, Germany)
Marc Kuhn (Baden-Württemberg Cooperative State University Stuttgart, Germany)
The Dynamic Nature of Brand Experiences ( abstract )
14:44
Yousra Hallem (IDRAC BUSINESS SCHOOL, France)
Wissal Ben Arfi (IDRAC BUSINESS SCHOOL, France)
Haithem Guizani (Science Po Grenoble, Cerag, France)
Rickard Enstrom (MacEwan University, Canada)
How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity ( abstract )
15:06
Fabien Pecot (University of York, UK)
Altaf Merchant (The University of Washington Tacoma, United States)
Pierre Valette-Florence (IAE Grenoble, France)
Virginie De Barnier (CERGAM, IAE Aix-en-Provence, Aix-Marseille University, France, France)
“It is Old, so It Must be Good”: Why Does Heritage Signal Quality? ( abstract )
14:00-15:30 Session 9.4: Understanding the Customer Experience
Chair:
Claire Roederer (EM University of Strasbourg, France)
Location: R4
14:00
Richard Hauman-Ramirez (University of Strasbourg, Humanis, France)
How Does the Difficulty of Recalling Past Experiences Influence Consumption Desire? ( abstract )
14:22
Daria Plotkina (University of Strasbourg, Humanis, France)
Customer Experience Posting: An Online Review and EWOM Intent ( abstract )
14:44
Eric Casenave (University of Strasbourg, Humanis, France)
Homo-Sapiens Visiting Museums: How Evolution Shapes Aesthetic Experiences ( abstract )
15:06
Claire Roederer (University of Strasbourg, Humanis, France)
Understanding the Flat Sharing Experience: Spatial Ambivalence of the Collaborative Consumption ( abstract )
14:00-15:30 Session 9.5: Consumer Reactions to the External Environment
Chair:
Ingrid Poncin (UCL - Louvain school of Management (LSM), Belgium)
Location: R5
14:00
Didem Gamze Isiksal (Istanbul Technical University, Turkey)
Elif Karaosmanoglu (Istanbul Technical University, Turkey)
Even though You Wrong Me, I may Still Like You: Consumer Dishonesty in Cases of Feeling Cheated ( abstract )
14:22
Joerg Finsterwalder (University of Canterbury, New Zealand)
Chris Chen (University of Canterbury, New Zealand)
Alastair Tombs (The University of Queensland, Australia)
Girish Prayag (University of Canterbury, New Zealand)
Michael Hall (University of Canterbury, New Zealand)
Place Attachment in a Post-Earthquake Scenario: Some Preliminary Findings ( abstract )
14:44
Emily Law (North Carolina State University, United States)
Lori Rothenberg (North Carolina State University, United States)
Business Attire Fashion Or Appropriateness, What Should Marketers Emphasize? ( abstract )
15:06
Bruno Morgado Ferreira (Polytechnic Institute of Viseu, Portugal)
Diana Marli (Polytechnic Institute of Viseu, Portugal)
Live Music and Consumers' Attitudes ( abstract )
14:00-15:30 Session 9.6: Wineries and Wine: Making Wines and their Terroir (Virtually) Stand Out
Chair:
Paulo Ramos (Universidade Lusiada Norte, Portugal)
Location: R6
14:00
Anne-Flore Maman Larraufie (ESSEC & SémioConsult, France)
Victor Ulrich (Riedel Group, Singapore)
Communication Strategies Used to Promote a Made-In and ‘Terroir’ Culture: The Case of France ( abstract )
14:22
Alessandro Bigi (Università degli studi di Verona, Italy)
Michelle Bonera (Università degli studi di Brescia, Italy)
Elisabetta Corvi (Università degli studi di Brescia, Italy)
Monitoring the Experiential Content of a Touristic Service ( abstract )
14:44
Jeandri Robertson (Luleå University of Technology, Department of Industrial Marketing, Luleå, Sweden, SE-971 87, South Africa)
Caitlin Ferreira (Luleå University of Technology, South Africa)
Elsamari Botha (University of Stellenbosch Business School, South Africa)
The Influence of Product Knowledge on the Relative Importance of Extrinsic Product Attributes of Wine ( abstract )
15:06
Ulrich Orth (Christian-Albrechts-Universität Kiel, Germany)
Larry Lockshin (University of South Australia, Australia)
Nathalie Spielmann (NEOMA Business School, France)
Mirjam Holm (Christian-Albrechts-Universität Kiel, Germany)
A Dual-Process Perspective of Consumer Responses in Virtual Service Environments ( abstract )
14:00-15:30 Session 9.7: Cause-Related Marketing
Chair:
Gillian Sullivan Mort (LaTrobe University, Australia)
Location: R7
14:00
Jennifer Liebetrau (University of Lethbridge, Canada)
Debra Basil (University of Lethbridge, Canada)
Mary Runté (University of Lethbridge, Canada)
Sebastian Ullrich (University of Applied Sciences Schmalkalden, Germany)
Toward a Valenced Model for Fit in Cause-Related Marketing ( abstract )
14:30
Eline L.E. de Vries (University Carlos III Madrid, Spain)
Lola C. Duque (University Carlos III Madrid, Spain)
Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns ( abstract )
15:00
Katharine Howie (University of Lethbridge, Canada)
Parker Woodroof (University of Central Arkansas, United States)
Is Less More for Cause-Related Marketing Campaigns? An Examination of Campaign Duration ( abstract )
14:00-15:30 Session 9.8: Innovation and Product Choice
Chair:
Kaptceva Valeriia (Hongik University, Russia)
Location: R8
14:00
Minu Kumar (San Francisco State University, United States)
A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech ( abstract )
14:30
Kaptceva Valeriia (Hongik University, South Korea)
Nara Youn (Hongik University, South Korea)
Implicit Self-Theories for The Effects of Envy Types on Unique Product Choice ( abstract )
15:00
Pelin Bicen (Suffolk University Sawyer Business School, United States)
William H.A. Johnson (Penn State University, Erie, Black School of Business, United States)
Zhen Zhu (Suffolk University Sawyer Business School, United States)
The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences ( abstract )
14:00-15:30 Session 9.9: Enhancing the B2B Relationship and Exchange
Chair:
Lou Pelton (University of North Texas, United States)
Location: R9
14:00
Janice Payan (University of Northern Colorado, United States)
Carmen Padin (Vigo University, Spain)
Carlos Ferro (Vigo University, Spain)
Göran Svensson (Kristiania University College, Norway)
The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships ( abstract )
14:22
Maria Sarmento (CEOS. Porto Polytechnic; Nova School of Business and Economics; Open University Business School, Portugal)
Cláudia Simões (University of Minho, Portugal)
Trade Fairs, Trade Shows and Exhibitions: A Literature Review ( abstract )
14:44
Mario Schaarschmidt (University of Koblenz-Landau, Germany)
Gianfranco Walsh (University of Jena, Germany)
Heiner Evanschitzky (Aston Business School, UK)
Matthias Bertram (Provadis School Frankfurt, Germany)
Stefan Ivens (University of Koblenz, Germany)
Conceptualizing and Measuring a Hybrid Offering Sales Capability in an SME Context ( abstract )
15:06
Fred Miao (Portland State University, United States)
Guangping Wang (The Pennsylvania State University, United States)
Pornsit Jiraporn (The Pennsylvania State University, United States)
Key Supplier Involvement in IT-Enabled Operations: When Does It Pay Off? ( abstract )
15:30-16:00Coffee Break
16:00-17:30 Session 10.1: Collaboration-, Acculturation-, and Age-Based Consumption in Cross-National Perspectives
Chair:
Catherine Demangeot (IESEG Business School, France)
Location: R1
16:00
Stuart Van Auken (Florida Gulf Coast University, United States)
Thomas E. Barry (Southern Methodist University, United States)
New Insights Into Japanese Seniors through Ideal Age Segmentation ( abstract )
16:22
Raficka Hellal-Guendouzi (HuManis (EA 7308), Humans and Management in Society. EM Strasbourg Business School-University of Strasbourg, France)
Sihem Dekhili (HuManis (EA 7308), Humans and Management in Society. EM Strasbourg Business School-University of Strasbourg, France)
I Am Open To Eat What Is In Front Of Me In the Host Country: A Comprehension Of Expatriates’ Acculturation ( abstract )
16:44
Ana Sousa (University of Minho, Portugal)
Helena Nobre (University of Aveiro, Portugal)
Minoo Farhangmehr (University of Minho, Portugal)
An Empirical Study about the Influence of Country Personality and Product Involvement on Consumers' Purchase and Visit Intentions ( abstract )
17:06
Adele Berndt (Jönköping International Business School, Sweden)
Mike Peasley (Middle Tennessee State University, United States)
Understanding Collaborative Consumption: A Three-Country Study ( abstract )
16:00-17:30 Session 10.10: When Virtual Engages
Chair:
Stefanie Jirsak (King's College London, UK)
Location: R10
16:00
Duane M. Nagel (Barton School of Business, Wichita State University, United States)
J. Joseph Cronin (Florida State University, United States)
Brian L. Bourdeau (Harbert College of Business, Auburn University, United States)
Christopher Hopkins (Harbert College of Business, Auburn University, United States)
Deanne Brocato (Huntsman School of Business, Utah State University, United States)
Retailing in the Digital Age: Surviving Mobil App Failure ( abstract )
16:22
Elena Osadchaya (The University of Edinburgh, UK)
Ben Marder (The University of Edinburgh, UK)
Naoise Lane (The University of Edinburgh, UK)
I was Told that I was Special, but Instagram Says Otherwise: An Examination of the Impact of Social Media on Quarter-Life Crisis and Subsequent Consumption Behaviors ( abstract )
16:44
Anouk De Regt (King's College London, UK)
Stuart Barnes (King's College London, UK)
Multi-user Virtual Reality Technology As Means To Engage Global Consumers ( abstract )
17:06
Teresa Fernandes (Faculty of Economics - University of Porto - Portugal, Portugal)
Ana Castro (Faculty of Economics - University of Porto - Portugal, Portugal)
Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty ( abstract )
16:00-17:30 Session 10.11: Sustainability Issues
Chair:
Gillian Sullivan Mort (LaTrobe University, Australia)
Location: R11
16:00
Vishwas Maheshwari (Staffordshire University, UK)
Joanna Fielding (University of Chester, UK)
Importance of Ethics and Sustainability in the Fashion Industry ( abstract )
16:30
Sojin Jung (The Hong Kong Polytechnic University, Hong Kong)
Jung Ha-Brookshire (University of Missouri, United States)
Xiaoyong Wei (The Hong Kong Polytechnic University, Hong Kong)
Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract ( abstract )
17:00
Rocio Rodriguez (Kristiania University College, Norway)
Göran Svensson (Kristiania University College, Norway)
David Eriksson (Jönköping University, Sweden)
Comparing Sustainability Initiatives in Private and Public Health Care Sectors ( abstract )
16:00-17:30 Session 10.2: Effectiveness of Advertising, Product Design and Consumer Traits on Purchase Intentions of Fashion and Luxury Goods
Chair:
Joy Kozar (Kansas State University, United States)
Location: R2
16:00
Ngoc Pham (University of Texas - Rio Grande Valley, United States)
Arturo Vasquez (University of Texas - Rio Grande Valley, United States)
Reto Felix (University of Texas - Rio Grande Valley, United States)
Sex-Appealing Clothing: Attitudes and Preferences of Women in Their Ovulation Cycle ( abstract )
16:22
Lina M. Ceballos (Universidad EAFIT, Colombia)
Nancy Hodges (The University of North Carolina at Greensboro, United States)
Kittichai Watchravesringkan (The University of North Carolina at Greensboro, United States)
Decoding Typicality in Apparel Products ( abstract )
16:44
Ui-Jeen Yu (Illinois State University, United States)
Exploring Effects of Self-Evaluative and Motivational Schemas in Appearance on Advertising Effectiveness in Fashion Ads ( abstract )
17:06
Cheng-Chieh Hsiao (Shih Hsin University, Taipei, Taiwan)
A Hierarchical Model of Fashion Consumption: Examining the Role of Fashion Sensitivity ( abstract )
16:00-17:30 Session 10.3: The Effects of Organizational Culture and Climate on Sales
Chair:
Nawar Chaker (Elon University, United States)
Location: R3
16:00
Jay Mulki Mulki (Northeastern University, United States)
Felicia G. Lassk (Northeastern University, United States)
An Exploration of the Combined Impact of Ethical Climate and Work Locus of Control on Job Performance and Turnover Intentions ( abstract )
16:22
Edward Nowlin (Kansas State University, United States)
Nwamaka Anaza (Southern Illinois University Carbondale, United States)
Doug Walker (Kansas State University, United States)
Nawar Chaker (Elon University, United States)
How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment ( abstract )
16:44
Bryan Hochstein (University of Alabama, United States)
Nawar Chaker (Elon University, United States)
Deva Rangarajan (Ball State University, United States)
Ben Britton (University of Alabama, United States)
A Qualitative Investigation of Jealousy in Sales Environments ( abstract )
17:06
Sandra Castro-González (University of Santiago de Compostela, Spain)
Belén Bande (University of Navarra, Spain)
Fernando Losada Pérez (University of Santiago de Compostela, Spain)
CSR And Sales Performance: Examining Mediating And Moderating Processes ( abstract )
16:00-17:30 Session 10.4: Brands Through Our Senses (Sensory Branding)
Chairs:
Clarinda Rodrigues (Linnaeus University, Sweden)
Cleopatra Veloutsou (University of Glasgow, UK)
Location: R4
16:00
T. C. Melewar (Middlesex University, UK)
Branding Places: Developing a Sensorial Brand Identity Model ( abstract )
16:22
Charles Spence (University of Oxford, UK)
Store Atmospherics: A Multisensory Perspective ( abstract )
16:44
Aurelie Hemonnet (IAE Aix-Marseille School of Management, France)
Enhancing Sensory Branding in Luxury through Visual Design ( abstract )
17:06
Klaus-Peter Wiedmann (Leibniz University of Hannover, Germany)
Challenges of Exploring the Perception and Impact of Sensory Communication ( abstract )
16:00-17:30 Session 10.5: Technology and WOM
Chair:
Pierre Valette-Florence (IAE de Grenoble and CERAG, France)
Location: R5
16:00
Jean-François Lemoine (Université Paris 1 Panthéon Sorbonne (PRISM) – ESSCA Ecole de Management, France)
Mathieu Salvadore (Université Paris 1 Panthéon Sorbonne (PRISM), France)
Smartphones Uses and Tourism Experience ( abstract )
16:22
Chebli Youness (University of Lorraine, France)
Pierre Valette-Florence (University of Grenoble Alps, France)
Jean-Luc Herrmann (University of Lorraine, France)
The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ ( abstract )
16:44
Belem Barbosa (University of Aveiro, Portugal)
Pedro Brito (University of Porto, Portugal)
An Exploratory Study on Children´s Word-of-Mouth Communication ( abstract )
17:06
Riccardo Reith (University of Bayreuth, Germany)
Maximilian Fischer (University of Bayreuth, Germany)
Bettina Lis (University of Bayreuth, Germany)
How to Reach Early Adopters? An Analysis of Early Adopters' Internet Usage Behavior ( abstract )
16:00-17:30 Session 10.6: Pricing and Customer Value Creation
Chair:
Christian Bushardt (Louisiana Tech University, United States)
Location: R6
16:00
Sven Tuzovic (QUT Business School, Australia)
Verena Batt (Leuphana Universitat Luneburg, Germany)
Investigating the Dual Role of Price on Consumers' Purchase Intentions of Hedonic vs. Utilitarian Products ( abstract )
16:22
Chih-Ning Chu (Chung Yuan Christian University, Taiwan)
Ting-Yuan Huang (Feng Chia University, Taiwan)
Wenkai Zhou (University of Wisconsin-Green Bay, United States)
The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing ( abstract )
16:44
Igor Makienko (University of Nevada Reno, United States)
James Leonhardt (University of Nevada Reno, United States)
Precision of Gains and Losses Affect Seller Credibility and Product Perceptions ( abstract )
17:06
Doreen Pick (Merseburg University of Applied Sciences, Germany)
Stephan Zielke (Bergische Universitaet Wuppertal, Germany)
Communicating Social Price Reasons Does not Always Benefit a Firm: The Role of Individualism on Socially-Related Price Increase Justification ( abstract )
16:00-17:30 Session 10.7: Trustworthiness, Rapport and Religiosity in Services
Chair:
Samreen Ashraf (Bournemouth University, UK)
Location: R7
16:00
Samreen Ashraf (Bournemouth University, UK)
For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan ( abstract )
16:45
Robson Machado (Universidade Fumec, Brazil)
José Marcos Mesquita (Universidade Fumec, Brazil)
Frederico Vidigal (Fundação Dom Cabral, Brazil)
The Relationship between Trustworthiness, Satisfaction and Loyalty: Study on Insurance Market ( abstract )
16:00-17:30 Session 10.8: Consumer Behavior and Ethics
Chair:
Theresa Kirchner (Old Dominion University, United States)
Location: R8
16:00
Daina Nicolaou (University of Cyprus, Cyprus)
Christos Theoris (Warwick Business School, Cyprus)
When the Customer is (an Abusive) King ( abstract )
16:30
Amro Maher (Qatar University, Qatar)
Altaf Merchant (University of Washington, United States)
Anusorn Singhapakdi (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
Nostalgia's Restorative Role at Times of Brand Crisis ( abstract )
17:00
Ryan Langan (University of San Francisco, United States)
Anand Kumar (University of South Florida, United States)
Time versus Money: The Role of Effort in the Formation of Consumer Motive Attributions ( abstract )
16:00-17:30 Session 10.9: Of Lock-ins, COBRAS and Brands: Customer Engagement on Social Media
Chair:
Claas Christian Germelmann (University of Bayreuth, Germany)
Location: R9
16:00
Tania Maree (University of Pretoria, South Africa)
Gené van Heerden (University of Pretoria, South Africa)
Customer Engagement on Facebook: A Classification of Brand Fans ( abstract )
16:30
Rico Piehler (Chair of Innovative Brand Management, University of Bremen, Germany, Germany)
Michael Schade (University of Bremen, Germany)
Barbara Kleine-Kalmer (University of Bremen, Germany)
Christoph Burmann (University of Bremen, Germany)
Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites ( abstract )
17:00
En-Yi Chou (National Taiwan University, Taiwan)
Cheng-Yu Lin (National University of Tainan, Taiwan)
Ting-Ting Chen (National Taiwan University, Taiwan)
Heng-Chiang Huang (National Taiwan University, Taiwan)
Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the "Pull-in," Push-Back," and "Mooring" Effects ( abstract )