PROGRAM
Days: Tuesday, July 1st Wednesday, July 2nd Thursday, July 3rd Friday, July 4th
Tuesday, July 1st
View this program: with abstractssession overviewtalk overview
Wednesday, July 2nd
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 1.1: Balancing Relationships with Ourselves and AI
Chair:
Hannah Marriott (Cardiff University, UK)
Location: A06 Dijon Mustard
| 08:30 | Structured Abstract: When and How Consumers Fall for Temptations: a Review (abstract) |
| 08:52 | AI Soulmate? Investigating Vulnerability and Well-Being with AI Companions (abstract) PRESENTER: Liliane Abboud |
| 09:14 | Persuasion in the Context of Conversational Agents: Systematic Literature Review and Research Directions (abstract) PRESENTER: Iryna Pentina |
08:30-10:00 Session 1.10: Evolving Sales Strategies: Servitization, Digitalization, and Sustainability
Chair:
Joel Le Bon (John Hopkins University, United States)
Location: B011 Gougère
| 08:30 | The Intelligence Showdown: Enhancing Salespeople's Hard and Soft Skills with Human and Artificial Intelligence (abstract) |
| 09:00 | Effect of ESG Performance on Sales Force Productivity: Moderating Influence of Value Appropriation Actions (abstract) PRESENTER: George Deitz |
| 09:30 | Does a Bird in the Hand Is Worth Two in the Bush? How Consumers Assess the Fairness of the Price for the Farmer When They Face Distributive and Procedural Information: Structured Abstract (abstract) PRESENTER: Evanguelia Tsiapkolis |
08:30-10:00 Session 1.12: Harnessing Virtual Reality to Connect, to Motivate, and to Create
Special Session
Chair:
Kirsten Cowan (The University of Edinburgh, UK)
Location: D242 Dijon Owl
| 08:30 | Harnessing Virtual Reality to Connect, to Motivate, and to Create: Connecting People to Nature: Virtual Reality Gaming as an Innovative Marketing Channel to Promote Sustainable Behaviors (abstract) PRESENTER: Kirsten Cowan |
| 09:00 | Harnessing Virtual Reality to Connect, to Motivate, and to Create: the Role of Nostalgia in VR Experiences of Heritage Brands: the Case of “Eternelle Notre Dame” (abstract) PRESENTER: Laurence Dessart |
08:30-10:00 Session 1.14: The Role of AI and Digital Design in Marketing
Chair:
John Ford (Old Dominion University, United States)
Location: D102 Marbled Ham
| 08:30 | AI and the Modern Customer: the Role of Transparency in Marketing Tactics and Firm-Level Strategy (abstract) |
| 09:15 | Digital Eco Design Applied to Websites: Towards an Understanding of the Practices and Perceptions of the Actors Involved - a Structured Abstract (abstract) |
08:30-10:00 Session 1.2: How the Display of Quantities Affects Consumer Behavior
Chair:
Brian Bourdeau (Auburn University, United States)
Location: A07 Kir
| 08:30 | How Does Framing Drive Consumer Climate Engagement on Social Media? Abstract (abstract) PRESENTER: Sayed Elhoushy |
| 08:52 | Framing Numerical Attributes in Daily Vs. Yearly Terms and Addressing Consumer Individually Vs. Collectively in Environmental Brand Messages: an Exploration of Independent, Interactive, and Conditional Effectiveness (abstract) PRESENTER: David Bourdin |
| 09:14 | Money Illusion for Others (abstract) PRESENTER: Rajarshi Majumder |
| 09:36 | Biases in Averaging Ratio Data: the Impact of Consumer Processing Modes (abstract) PRESENTER: Kristin Manthey |
08:30-10:00 Session 1.3: Digital Consumer Behavior and Ethics
Chair:
Jan Breitsohl (University of Glasgow, UK)
Location: A08 Dijon Gingerbread
| 08:30 | A Moderated Mediation Model of Consumer Cyberbullying in Online Brand Communities: an Abstract (abstract) PRESENTER: Nadia Jimenez |
| 08:52 | Mapping Consumer Associations with Digital Pollution: Insights for Sustainable Business Practices (abstract) PRESENTER: Konstantinos Madias |
| 09:14 | Consumer Role Behaviours During Cyberbullying Incidents in Online Brand Communities: Structured Abstract (abstract) PRESENTER: Yongzhe Zhao |
08:30-10:00 Session 1.4: Strategies for Engagement and Green Communication on Social Media
Chair:
Thi Thanh Huong Tran (SKEMA Business School, France)
Location: A09 Boeuf Bourguignon
| 08:30 | Making Brand’s Sustainability Communication More Effective: Message Features and Brand Engagement (abstract) |
| 08:52 | Sustainability in the Spotlight: Unleashing Viral Dynamics and Customer Engagement in Sustainable-Centric Content Propagation – Structure Abstract (abstract) PRESENTER: Thi Thanh Huong Tran |
| 09:14 | Analyzing National Geographic’s Use of Instagram Reels for Promoting Engagement and Sustainability (abstract) PRESENTER: Eli̇f Hasret Kumcu |
| 09:36 | Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media: Structured Abstract (abstract) PRESENTER: Jiming Wu |
08:30-10:00 Session 1.5: Consumer Behavior, Loyalty, and Branding
Chair:
Ahmed Benhoumane (Ascencia Business School, France)
Location: D101 Epoisses
| 08:30 | Beyond Points: What Accounts for Loyalty Reward Donations? (abstract) PRESENTER: Hsin-Hui Sunny Hu |
| 08:52 | Green Coolness: Overcoming Social Dilemma in Green Consumption: Structured Abstract (abstract) PRESENTER: Teerada Cattapan |
| 09:14 | Corporate Social Responsibility (CSR) and Meaningfulness in Luxury Consumption among Religious Consumers (abstract) PRESENTER: Haiming Hang |
| 09:36 | Empathy's Role in Shaping Consumer Perceptions of Corporate Philanthropy and Its Impact on Brand Loyalty (abstract) PRESENTER: Ahmed Benhoumane |
08:30-10:00 Session 1.7: Gender Fluidity, Differences, and Inclusivity in Marketing Strategies
Chair:
Edgar Centeno-Velázquez (Technical U of Monterey, Mexico)
Location: A108 Œufs en Meurette
| 08:30 | Authentic Narratives: How Femvertising Shapes Inclusivity: Structured Abstract (abstract) PRESENTER: Edgar Centeno-Velázquez |
| 08:52 | Consumer Perceptions of Gender Fluidity in Fashion: a Social Media Netnographic Study (abstract) PRESENTER: Salma Idrissi Tafraouti |
08:30-10:00 Session 1.8: Gender and Cultural Representation in Advertising and Branding
Chair:
Márcia Maurer Herter (ISEG - Universidade de Lisboa, Portugal)
Location: A05 Gaston Gérard Chicken
| 08:30 | Brand Outcomes of Counter-Stereotypical Gender Portrayals in Advertising (abstract) PRESENTER: Márcia Maurer Herter |
| 08:52 | Cinderella and Gender Stereotypes in Advertising: Structured Abstract (abstract) |
| 09:14 | Investigating Gender Differences for Brand Attention During in-Stream Advertisement (abstract) PRESENTER: Janaina M. E. Giraldi |
| 09:36 | How Brands Navigate Cultural Appropriation: Toward a Strategic Framework for Responsible Cultural Difference Marketing – Structured Abstract (abstract) PRESENTER: Angela Gracia B. Cruz |
08:30-10:00 Session 1.9: Human Brands
Chair:
Ana de Sousa (University of Minho, Portugal)
Location: B111 Escargots
| 08:30 | The Influence of Influencer Endorsement Disclosure: Perceived Influencer Characteristics and Consumer Behavioural Intentions – an Abstract (abstract) PRESENTER: Dorothy Xie |
| 08:52 | The Role of Self-Determined Need Satisfaction and Frustration in Capturing Professor’s Brand Equity: a Comprehensive Framework (abstract) PRESENTER: Rukhsana Gul Gilal |
| 09:14 | Which Is More Important: Candidate or Political Party? Mexico 2024 Elections’ Case: Structured Abstract (abstract) PRESENTER: Luz Cecilia Revilla-Soriano |
| 09:36 | Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract (abstract) PRESENTER: Belém Barbosa |
10:00-10:30Coffee Break
10:30-12:00 Session 2.1: Charting Norms and Values in Sustainable Behavior
Chair:
Haupt Martin (Hochschule Albstadt-Sigmaringen, Germany)
Location: A06 Dijon Mustard
| 10:30 | Mapping the Value Dimensions of Sustainable Consumer Behavior: Structured Abstract (abstract) PRESENTER: Erik Kostelijk |
| 10:52 | Utilizing Dynamic Norms to Promote Pro-Environmental Behaviors: the Moderating Role of Consideration of Future Consequences (abstract) PRESENTER: Jarim Kim |
| 11:14 | A Better Understanding of Clothing Donation and Resale Behavior Through the Perceived Value Approach: Structured Abstract (abstract) PRESENTER: Camille Lebossé |
| 11:36 | What Drives Consumers’ Willingness to Make Sacrifices for Sustainability? (abstract) PRESENTER: Haupt Martin |
10:30-12:00 Session 2.10: Pricing Strategies and Promotions in Retailing
Chair:
Wiebke I. Y. Keller (University of Tuebingen, Germany)
Location: B011 Gougère
| 10:30 | How Does the Fight Against Food Waste Affect Customers’ Attitude Toward Retailers? – the Impact of Price Promotions and Justification of Marketing for Suboptimal Food: Structured Abstract (abstract) PRESENTER: Linda Breimhorst |
| 11:00 | Discounts or Donations - the Effectiveness of Different Keep Rewards in Product Return Management: Structured Abstract (abstract) PRESENTER: Johanna Horsthemke |
| 11:30 | Price Framings Influence Consumer Choices Beyond Mathematical Calculations (abstract) PRESENTER: Wiebke I. Y. Keller |
10:30-12:00 Session 2.12: Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experiences?
Special Session
Chair:
Dana Harrison (East Tennessee State University, United States)
Location: D242 Dijon Owl
| 10:30 | Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience? (abstract) PRESENTER: Dana Harrison |
10:30-12:00 Session 2.14: Freshness, Environmental Responsibility, and Sustainability
Chair:
Mathieu Kacha (University of Lorraine - CEREFIGE, France)
Location: D102 Marbled Ham
| 10:30 | Beyond Beauty: the Primacy of Freshness in Selecting Fresh Foods: Structured Abstract (abstract) PRESENTER: Jiming Wu |
| 11:00 | The Role of (Tele)Presence in Raising Consumer Awareness of Environmental Responsibility: the Case of Virtual Reality Educational Experiences (abstract) |
| 11:30 | Marketing for Sustainability: Harnessing Nature Connection and Green Demarketing – Structured Abstract (abstract) |
10:30-12:00 Session 2.2: Identifying Antecedents to Sustainable Behavior
Chair:
Enchi Chang (ISTM, Feng Chia University, Taiwan, Taiwan)
Location: A07 Kir
| 10:30 | The Influence of Positive Emotions on Private Pro-Environmental Behavior from the Perspective of Apparel Industry: Structured Abstract (abstract) PRESENTER: Sakshi Goyal |
| 10:52 | Is Green Consumption Cognitively or Emotionally Contagious? – Structured Abstract (abstract) |
| 11:14 | Green Gender: the Impact of Female Gender Attributes on Pro-Environmental Consumer Perceptions (abstract) PRESENTER: Bianca Weber |
| 11:36 | Spiritual Journeys and Transformative Spaces: Pilgrimage, Religious Marketing, and Digital Nomadism in Contemporary Catholic Refuges (abstract) |
10:30-12:00 Session 2.3: Human-Robot Interaction
Chair:
Nima Heirati (University of Surrey, UK)
Location: A08 Dijon Gingerbread
| 10:30 | Watch out: Robot in the House! a Study on Robot Avoidance (abstract) PRESENTER: Liliane Abboud |
| 11:00 | Behavioral Reasoning on Consumers’ Intention to Use in-Vehicle Infotainment System (abstract) PRESENTER: Lixian Qian |
| 11:30 | The Role of Patient Engagement and Value Co-Creation in E-Health Technology Adoption: Effects on Consumer Well-Being: Structured Abstract (abstract) PRESENTER: Nora Bezaz |
10:30-12:00 Session 2.5: Sustainable Minds: Ethics, Mental Well-Being, and Mindful Consumption
Chair:
Martin Ohlwein (ISM International School of Management, Germany)
Location: D101 Epoisses
| 10:30 | Blurred Lines – Does Construal Play a Role in Brand Transgressions with Ambiguous Brand Responsibility? (abstract) PRESENTER: Martin Ohlwein |
| 10:52 | Mindful Consumption: a Research Program (abstract) PRESENTER: Pável Reyes-Mercado |
| 11:14 | Sustainable Me: the Mental Health Journey of Marketing Graduate Students and Academics (abstract) PRESENTER: Catherine Hessick |
| 11:36 | Analyzing Customer Perceptions of Brands Committed to SDG Implementation (abstract) PRESENTER: Li-Wei Mai |
10:30-12:00 Session 2.6: How Humans can use AI and Algorithms for Improved Marketing Outcomes
Chair:
Alvaro Chacon (Universidad Técnica Federico Santa María, Chile)
Location: D243 Pompon Bear
| 10:30 | Next-Gen Marketing Insights: Human-AI Collaboration in Analytics (abstract) PRESENTER: Ricardo Limongi |
| 11:00 | Integrating AI for Enhanced Relationship Marketing Strategies (abstract) PRESENTER: Chrysostomos Apostolidis |
| 11:30 | Embracing Algorithms: How Learning Labels Enhance Algorithm Adoption (abstract) PRESENTER: Alvaro Chacon |
10:30-12:00 Session 2.8: Influencer Marketing and Endorsement
Chair:
Insaf Khelladi (Léonard de Vinci Pôle Universitaire, France)
Location: A05 Gaston Gérard Chicken
| 10:30 | Advertising Appeals and Celebrity Influence: Rekindling Love for Dead Brands (abstract) PRESENTER: Faheem Gul Gilal |
| 10:52 | The Influence of Virtual Influencers: Shaping Consumer Conversion Paths (abstract) PRESENTER: Insaf Khelladi |
| 11:14 | From Personal Influence to Social Impact: How Social Media Influencers Shape Consumer Responses Towards Social Goods (abstract) PRESENTER: Zixuan Cheng |
| 11:36 | Do Followers Break-up When an Influencer Takes a Social Media Break? (abstract) PRESENTER: Mithila Mehta |
10:30-12:00 Session 2.9: Luxury Brands
Chair:
Natalia Yannopoulou (Newcastle University, UK)
Location: B111 Escargots
| 10:30 | Exploring the Influence of Luxury Brand Experiences in the Metaverse on Fashion Consumers' Well-Being: an Abstract (abstract) PRESENTER: Ana Sousa |
| 10:52 | How Masstige Strategy Shapes Traditional Luxury Consumers' Perceptions of Luxury Brands: a Rarity Principle Perspective (abstract) PRESENTER: Paurav Shukla |
| 11:14 | Exploring the Psychological and Social Benefits of Second-Hand Luxury Fashion: an Abstract (abstract) PRESENTER: Helena Nobre |
| 11:36 | Funwashing Counterfeits of Luxury Brands: the Case of Van Cleef (abstract) PRESENTER: Koblarp Chandrasapth |
12:00-13:30 Lunch
Location: Cellier de Clairvaux
13:30-15:00 Session 3.1: Consumer Behavior Over a Lifespan
Chair:
Qiqi Li (Hong Kong Baptist University, Hong Kong)
Location: A06 Dijon Mustard
| 13:30 | An Exploratory Study in the Effects of Media Portrayal on Older Consumers’ Evaluations of Narrative Short Videos Featuring Older Characters (abstract) PRESENTER: Qiqi Li |
| 13:52 | An Exploration of Consumer Behavior Changes by Clusters of Life Events (abstract) PRESENTER: Ben Lowe |
| 14:14 | Structured Abstract: How to Improve Brand Relationships Using Intergenerational Capital (abstract) PRESENTER: Alizée Cez |
13:30-15:00 Session 3.11: Building the Bridge between Academics and Practice Round Table Discussion: Technology and Marketing
Round-Table Discussion
Discussion Leaders: Adilson Borges, Dean Douglas, Barry J. Babin, David J. Ortinau, Cesar Rego, Mathieu Kacha
Panel Members: Helen Zeitoun (Founder of Datae Humanum Consultancy and author of: Datae Humanum), Damien Dodane (CRESTEL)
Chair:
Jean-Luc Herrmann (Universite de Lorraine, France)
Location: D (Amphi Louis) Anis de Flavigny
13:30-15:00 Session 3.12: Sustainable Me: Mental Health in Marketing Academia
Special Session
Chair:
Catherine Hessick (Muhlenberg College, United States)
Location: D242 Dijon Owl
| 13:30 | Sustainable Me: Mental Health in Marketing Academia (abstract) PRESENTER: Catherine Hessick |
13:30-15:00 Session 3.14: Uplift Marketing, Cross-Cultural Typography, Visual Presentation, and Heritage Marketing
Chair:
John Ford (Old Dominion University, United States)
Location: D102 Marbled Ham
| 13:30 | Conversion Probability and Consumer Expenditure in Target Selection: a Systematic Re-Examination of Uplift Modeling: Structured Abstract (abstract) PRESENTER: Jiming Wu |
| 13:52 | Cross-Cultural Typography: a Dual Study on Bilingual Design and Brand Longevity (abstract) |
| 14:14 | The Influence of Types of Visual Presentation in M-Commerce on User Reactions: Structured Abstract (abstract) |
| 14:36 | The Process of Integrating Consumer Brands into Our Heritage. a Consumer Perception Approach. "Structured Abstract" (abstract) |
13:30-15:00 Session 3.2: Smart Products and Digital Dilemmas
Chair:
Hanene Oueslati (University of Burgundy, France)
Location: A07 Kir
| 13:30 | Wow, It’s so Cool! Exploring the Relationships Among Coolness, AWE Experience, and Word of Mouth: a Study of Smart Cars (abstract) |
| 13:52 | Should Customers Be Compensated for Their Personal Data? Results from a Mixed-Methods Study (abstract) PRESENTER: Hanene Oueslati |
| 14:14 | Interacting with the Salesperson, with the Technology or with Both. What Is the Consumer's Favorite Scenario in a Phygital Store? (abstract) |
13:30-15:00 Session 3.3: Digital Interactions and Consumer Engagement
Chair:
Tatjana Koenig (Saarland Business School (htw saar), Germany)
Location: A08 Dijon Gingerbread
| 13:30 | Rethinking Parasocial Relationship: Structured Abstract (abstract) PRESENTER: Jie Sheng |
| 13:52 | Beyond Personality Traits: Social and Utilitarian Drivers of Digital Banking Engagement Among Millennials and Gen Z Consumers (abstract) |
| 14:14 | Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts (abstract) PRESENTER: Tatjana Koenig |
13:30-15:00 Session 3.4: AI and Virtual Influencers
Chair:
Elaine Wallace (Maynooth University, Ireland)
Location: A09 Boeuf Bourguignon
| 13:30 | AI Influencers and Me: Investigating AI Influencers, Post Communication Style, Self-Congruence, and Social Media Behaviour (abstract) PRESENTER: Elaine Wallace |
| 13:52 | The Social Side of AI Influencers’ Persuasiveness: an Abstract (abstract) PRESENTER: Tien Wang |
| 14:14 | Navigating the Artificial Influence on Social Media: a Qualitative Study on Virtual Influencers (abstract) PRESENTER: Daman Kalra |
| 14:36 | Selecting the Ideal Virtual Influencer: a Text Analytics Approach to User Comments (abstract) PRESENTER: Shikha Gupta |
13:30-15:00 Session 3.5: Adopting Sustainable Behavior: The Role of Communication and Green Initiatives
Chair:
Agnes Gracia Quita (National Taiwan University of Science and Technology, Taiwan)
Location: D101 Epoisses
| 13:30 | Follow Me to a Better World: Exploring the Influence of Inspirational CSR Communication on Brand Evangelism (abstract) PRESENTER: Agnes Gracia Quita |
| 13:52 | From Awareness to Action: a Systematic Review of Sustainability Campaigns and Market Response (abstract)  PRESENTER: Sharizal Hashim |
| 14:14 | Green Innovation Adoption: Examining the Role of Lead, Innovative and Average Users (abstract) PRESENTER: Amanullah Phulpoto |
| 14:36 | The Unintended Consequence of Virtuous Colored Store Environments on Wholesome Choices: Structured Abstract (abstract) PRESENTER: Megan Phillips |
13:30-15:00 Session 3.6: Post Content Matters! Strategies for Social Media Engagement
Chair:
Catherine Aussilhou (Université Côte d'Azur, IAE Nice, France)
Location: D243 Pompon Bear
| 13:30 | Effects of Singular (Versus Plural) Informal Second-Person Pronoun Usage Depending on the Nature of the Content of a Brand Post: Structured Abstract (abstract) PRESENTER: Catherine Aussilhou |
13:30-15:00 Session 3.7: Ageism, Stereotypes and Political Ideology in Media and Choicemaking
Chair:
Aurore Bardey (Burgundy School of Business, France)
Location: A108 Œufs en Meurette
13:30-15:00 Session 3.8: Wine Tourism and Luxury Consumption
Chair:
Colin Campbell (University of San Diego, United States)
Location: A05 Gaston Gérard Chicken
| 13:30 | How Wine Tourism and Servitization Shape Consumer Behavior and Enhance Winery Value (abstract) PRESENTER: Claire Lamoureux |
| 14:00 | Exploring the Role of Human Values as Cultural Drivers in the Consumption of Wine and the Other Alcoholic Beverage Consumption (abstract) PRESENTER: Efi Vasileiou |
| 14:30 | Crafting Meaning Through Challenge: the Role of Complexity in Luxury Consumption (abstract) PRESENTER: Sean Sands |
13:30-15:00 Session 3.9: Employer and Internal Branding
Chair:
Parichehr Riahi Pour (University of Glasgow, Adam Smith Business School, UK)
Location: B111 Escargots
| 13:30 | Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community (abstract) PRESENTER: Christopher Kanitz |
| 13:52 | Nation Branding for Remote Work: an Abstract (abstract) PRESENTER: Jason Ryan |
| 14:14 | Volunteering Role Attitude and Sense of Community: an Abstract (abstract) PRESENTER: Parichehr Riahi Pour |
15:00-15:30Coffee Break
15:30-17:00 Session 4.1: Consumer Decision-making in a Globalized World
Chair:
Mark Cleveland (University of Western Ontario, Canada)
Location: A06 Dijon Mustard
| 15:30 | The Social Identity and Psychology of Mixed-Ethnic/Race Consumers: an International Study (abstract) PRESENTER: Mark Cleveland |
| 15:52 | (Im)Migrants’ Reactions to Value-Driven Acculturation: a Study of South Asian Ethnic Community Expressions with British Politics (abstract) PRESENTER: Lalnunpuia Samuel |
| 16:14 | Xenocentrism and Impulsive Buying in Millennial Female Cosmetic Consumers (abstract) PRESENTER: Dariusz Cichoń |
| 16:36 | Country of Origin Legitimacy and Diffusion of Reverse Innovation: an Experimental Vignette Study (abstract) PRESENTER: Fatima Irfan |
15:30-17:00 Session 4.10: Consumer Responses to Ads and Communication Strategies
Chair:
Kumar Ranjan (EDHEC School of Business, France)
Location: B011 Gougère
| 15:30 | Comparative Meta-Analysis of the Effectiveness of Inorganic and Organic Marketing Communications (abstract) PRESENTER: Kumar Rakesh Ranjan |
| 15:52 | Letters of Legacy: How Typography Shape Brand Longevity Across Cultures (abstract) PRESENTER: Weixi Kou |
15:30-17:00 Session 4.12: Future of Marketing Work
Special Session
Chair:
Laszlo Sajtos (University of Auckland, New Zealand)
Location: D242 Dijon Owl
| 15:30 | Future of Marketing Work (abstract) PRESENTER: Laszlo Sajtos |
15:30-17:00 Session 4.14: Collaborative Services, Online Response, Frontline Employee Sabotage, and Prosumer Experiences
Chair:
Mathieu Kacha (University of Lorraine - CEREFIGE, France)
Location: D102 Marbled Ham
| 15:30 | Service Providers’ Control Mechanisms in Collaborative Services (abstract) |
| 15:52 | From Sensory Deficit to Engagement: How Sensory Dimensions Affect Online Consumer Response (abstract) |
| 16:14 | Towards a Better Understanding of Frontline Employees’ Sabotage (abstract) |
| 16:36 | Platformization of CtoC Consumption : Experiences and Strategies of Prosumers (abstract) |
15:30-17:00 Session 4.2: Make up your Mind Online
Chair:
Liat Hadar (Tel Aviv University, Israel)
Location: A07 Kir
| 15:30 | The Effect of Online Cart Composition on Cart Abandonment (abstract) PRESENTER: Liat Hadar |
| 15:52 | Perceived Reliance on Advice for Others (abstract) PRESENTER: Rajarshi Majumder |
| 16:14 | Tuning into the Hateverse: the Dynamics Between Conspiracy Theories, Hate Speech, and Offensive Language Usage (abstract) PRESENTER: Raoul Kübler |
15:30-17:00 Session 4.3: Digital Platforms and Social Media
Chair:
Christopher Kanitz (University of Applied Sciences Upper Austria, Austria)
Location: A08 Dijon Gingerbread
| 15:30 | Sharing Curated Travel Experience: Personal Branding and Impression Management on Social Media by Millennials and Gen Zs: Extended Abstract (abstract) PRESENTER: Sophia Krystek |
| 15:52 | Beyond Followers: Unraveling the Dynamics of Influencer Marketing Effectiveness (abstract) PRESENTER: Carlos Lourenco |
| 16:14 | “Put Yourself out There” but Know the Risks: from Online Visibility to Vulnerability (abstract) PRESENTER: Rada Gutuleac |
15:30-17:00 Session 4.4: Ethics in AI-based interactions
Chair:
Stefanie Sohn (University of Southern Denmark, Denmark)
Location: A09 Boeuf Bourguignon
| 15:30 | AI Vs. EI – Understanding the Nexus Between Artificial Intelligence and Emotional Intelligence and its Challenges for the Marketing Domain (abstract) PRESENTER: Andreas Zehetner |
| 15:52 | How Human Digital Presence Promotes Consumer Chatbot Usage: Structured Abstract (abstract) PRESENTER: Stefanie Sohn |
| 16:14 | Generational Differences in Perceived Effectiveness of Politeness in AI Interactions: an Analytical Study (abstract) |
| 16:36 | Balancing Potential and Ethics: a Comprehensive Exploration of AI in Marketing (abstract) PRESENTER: Gioia Volkmar |
15:30-17:00 Session 4.5: Business Strategy, Innovation, and Institutional Impact
Chair:
Kate Robinson (EDC Paris Business School, France)
Location: D101 Epoisses
| 15:30 | Small Business, Big Impact: Social Responsibility During Community Crisis - Structured Abstract (abstract) |
| 16:00 | Can Firms Co-Create with Customers Responsibly in the New Product Development Process? a Path Towards Responsible Innovation (abstract) PRESENTER: Lamis Alshalabi |
| 16:30 | The Impact of Organizational and Institutional Pressures on Sustainable Innovativeness and Performance. (abstract) PRESENTER: Kate Robinson |
15:30-17:00 Session 4.6: Formative, Nascent, or Disjointed? Challenges in Emerging Technologies
Chair:
Philipp Brüggemann (FernUniverstität Hagen, Hagen, Germany, Germany)
Location: D243 Pompon Bear
| 15:30 | Personal Data Disclosure to Crowdfunding Platform: the Case of Donation to a Social Cause. Structured Abstract (abstract) PRESENTER: Sigitas Urbonavicius |
| 16:00 | Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases (abstract) PRESENTER: Philipp Brüggemann |
15:30-17:00 Session 4.7: Exploring Diversity, Marginalization & Sustainability Dynamics
Chair:
Yazhen Xiao (Portland State University, United States)
Location: A108 Œufs en Meurette
| 15:30 | Impoverished and Infirmed: How Disadvantaged Consumers Navigate Life Spaces to Pursue Health (abstract) PRESENTER: Cheryl Nakata |
| 16:00 | Diversity and Sustainable Innovation in the US Higher Education (abstract) PRESENTER: Yazhen Xiao |
| 16:30 | Exploring Firm-to-Firm Distrust and Sustainability: a Case Study of TerraCycle (abstract) |
15:30-17:00 Session 4.8: Wine Promotional Strategies and Packaging
Chair:
Caroline Bonnetier (IAE Tours Val de Loire, France)
Location: A05 Gaston Gérard Chicken
| 15:30 | Blockchain Smart Packaging in Wine: Exploring the Interplay of Trust, Expected Value, and Customer Engagement Behaviours (abstract) PRESENTER: Irma Dupuis Day |
| 16:00 | Do Wine Awards Reflect Consumers’ Taste? (abstract) PRESENTER: Magalie Dubois |
| 16:30 | How Incorporating Inclusivity in the Packaging Could Drive Consumer Activism (abstract) PRESENTER: Caroline Bonnetier |
15:30-17:00 Session 4.9: Online Behaviors and Brands
Chair:
Magda Marachowska-Raza (University of Salford, UK)
Location: B111 Escargots
| 15:30 | From Dissatisfaction to Happiness: the Mediating Role of Negative Online Brand Engagement: Structured Abstract (abstract) PRESENTER: Xinyu Dong |
| 16:00 | A Multidimensional View of Value Vestige Within Social Media Brand Communities: Structured Abstract (abstract) PRESENTER: Magda Marchowska-Raza |
| 16:30 | Can AI Truly Foster Inclusivity? Unpacking the Impact of AI Fashion Models on Consumer Well-Being (abstract) PRESENTER: Zoe Lee |
Thursday, July 3rd
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 5.1: Crafting Experiences in Retailing and Service
Chair:
Marti-Alexander V. Wilczak (Leibniz University of Hannover, Germany)
Location: A06 Dijon Mustard
| 08:30 | Development of a Scale Concerning Patient Satisfaction and Well-Being in Dental Healthcare (abstract) PRESENTER: Astrid Keel |
| 09:00 | Air Quality Perceptions in Servicescapes: Measurement and Model Test (abstract) PRESENTER: Marti-Alexander V. Wilczak |
| 09:30 | Relative Importance of Social Media Influencers and Celebrity in Purchase Intentions Using Multi-Method Research Design (abstract) PRESENTER: Muhammad Ishtiaq Ishaq |
08:30-10:00 Session 5.10: Short Videos and Content Engagement
Chair:
Maria Petrescu (Embry-Riddle Aeronautical University, United States)
Location: B011 Gougère
| 08:30 | From Text to Screens: Development of the Transportation Scale-Short Video (TS-SV) an Abstract (abstract) PRESENTER: Sammy Wals |
| 08:52 | The Effect of Platform Type & Content Congruity on Perceived Creepiness of Personalized Ads: Structured Abstract (abstract) PRESENTER: Ekin Pehlivan Yalcin |
| 09:14 | Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract (abstract) PRESENTER: Lawrence Goehrig |
| 09:36 | The Way You Make Me Feel: a Field Experiment on Happy Vs. Sad Background Music in Brand-Sponsored TikTok Posts: Structured Abstract (abstract) PRESENTER: Vassilis Dalakas |
08:30-10:00 Session 5.11: Building the Bridge between Academics and Practice: Applying Nudge Marketing in the Field
Panel:
Jean-Luc Herrmann
Adilson Borges
Barry J. Babin
John B. Ford
Dipayan Biswas
Chair:
Jean-Luc Herrmann (Universite de Lorraine, France)
Location: D (Amphi Louis) Anis de Flavigny
| 08:30 | The BVA Nudge Challenge (abstract) |
08:30-10:00 Session 5.12: Global Marketing in the New Verse: Trends and Ideas
Special Session
Chair:
Ajay Manrai (University of Delaware, United States)
Location: D242 Dijon Owl
| 08:30 | Global Marketing in the New Verse: Trends and Ideas (abstract) PRESENTER: Ajay Manrai |
08:30-10:00 Session 5.2: When and how to Collect Donations
Chair:
Markus Blut (Durham University, UK)
Location: A07 Kir
| 08:30 | Moral Expansiveness and Consumer Donation Behavior: Structured Abstract (abstract) PRESENTER: Markus Blut |
| 08:52 | More Charitable When Colder, but Conditions Apply: Regulatory Focus Moderates Temperature’s Influence on Charitable Donations (abstract) PRESENTER: Huidi Lu |
| 09:14 | Boosting Charity Fundraising: the Neuromarketing Behind an NGO's Letter Campaign (abstract) PRESENTER: Omid Asgari |
08:30-10:00 Session 5.3: AI, Consumer Behavior, and Personalization
Chair:
Joel Lo Ribeiro (King's College London, UK)
Location: A08 Dijon Gingerbread
| 08:30 | When Generative AI Meets Human Creativity: Rethinking How Societal Norms Drive Diversity and Inclusion in Advertisements (abstract) PRESENTER: Joel Lo Ribeiro |
| 09:00 | The Impact of AI Recommendation Confidence and Precision on Consumer Decision-Making (abstract) PRESENTER: Alvaro Chacon |
| 09:30 | The Role of Familiarity & Self-Congruence in AI-Powered Personalized Recommendations: Insights from the Theory of Planned Behaviour (abstract) PRESENTER: Soumyajit Das |
08:30-10:00 Session 5.4: AI Role in Developing Consumer Engagement
Chair:
Vikas Arya (EMLV Business School, Pôle universitaire Léonard-de-Vinci, Paris, France, France)
Location: A09 Boeuf Bourguignon
| 08:30 | Exploring the Influence of Violated Expectations on Consumer Engagement (abstract) PRESENTER: Youssra El Midaoui |
| 09:00 | Exploring the Effect of Incorporating AI-Based Recommendations in Augmented Reality Applications: an Abstract (abstract) PRESENTER: Peilin Jiang |
| 09:30 | Redefining Co-Creation: Emotionally Intelligent AI and its Role in Brand-Consumer Engagement (abstract) PRESENTER: Dr. Anshuman Sharma |
08:30-10:00 Session 5.5: Environmental Responsibility: Tackling Pollution and Resource Conservation
Chair:
Songyi Yan (Manchester Metropolitan University, UK)
Location: D101 Epoisses
| 08:30 | Reducing Single-Use Plastics: a Matter of Attitudes, Beliefs and Norms (abstract) PRESENTER: Nieves García de Frutos |
| 08:52 | An Examination of the Drivers of Water Conservation Engagement (abstract) PRESENTER: Sianne Gordon-Wilson |
| 09:14 | When It All Comes out in the Wash: Multi-Level Stakeholder Collaboration and Framing Strategies in Addressing Microfibre Pollution (abstract) |
| 09:36 | A Couple of Jets Would Wipe out All My Efforts—Aviation's Overlooked Impact on Global Warming (abstract) PRESENTER: Ali B. Mahmoud |
08:30-10:00 Session 5.6: Luxury Pricing and Distribution
Chair:
Ava Huang (Hong Kong Metropolitan University, Hong Kong)
Location: D243 Pompon Bear
| 08:30 | A Pretty Penny - Consumer Perspectives on Luxury Price Increases: Structured Abstract (abstract) PRESENTER: Mignon Reyneke |
| 08:52 | Luxury at a Cost (abstract) PRESENTER: Francisco Jesús Guzmán Martínez |
| 09:14 | Distribution and Luxury Brand Perceptions Is More Distribution Worse (abstract) PRESENTER: Ava Huang |
| 09:36 | Does Where You Buy a Luxury Brand Matter for Its Luxuriousness (abstract) PRESENTER: Jenni Romaniuk |
08:30-10:00 Session 5.7: Culture, Language, and Spirituality in Consumption
Chair:
Cem Bahadir (Florida International University, United States)
Location: A108 Œufs en Meurette
| 08:30 | Country-Level Advertising Spending and Consumer Borrowing: the Role of Distributional, Institutional, and Cultural Factors (abstract) PRESENTER: Cem Bahadir |
| 09:00 | Culture and Retail Loyalty Programs: a Cross-Cultural Analysis (abstract) PRESENTER: Vivian Strehlau |
| 09:30 | In Culture-Based Reciprocal Exchanges, the Outcomes Can Either Validate or Undermine the Methods Used: Structured Abstract (abstract) |
08:30-10:00 Session 5.8: Immersive Marketing / Metaverse / Virtual Reality in Tourism and Hospitality
Chair:
Yu Chen (State University of New York, Farmingdale, United States)
Location: A05 Gaston Gérard Chicken
| 08:30 | Time Travel in Immersive VR Communication to Reinforce Sustainability Awareness Among Youngsters (abstract) |
| 09:00 | Beyond Reality: Unveiling Tourists’ Affective and Cognitive Experiences in the Metaverse (abstract) PRESENTER: Chinching Yin |
| 09:30 | Can Virtual Influencers Foster Real Wanderlust? Leveraging Physical and Behavioral Anthropomorphism to Promote Tourism Destinations (abstract) PRESENTER: Rada Gutuleac |
08:30-10:00 Session 5.9: Brand Relationships
Chair:
Naeem Gul Gilal (The University of Mirpurkhas, Sindh, Pakistan, Pakistan)
Location: B111 Escargots
| 08:30 | Brand Bonds Beyond Profit: Exploring Brand Relationships in the Nonprofit Sector (abstract) PRESENTER: Nick Yip |
| 08:52 | I Live Abroad, but My Home Brands Still Touches Me: Structured Abstract (abstract) PRESENTER: Hui Chen |
| 09:14 | How Do Emotions Influence Consumer Behavior During Brand Crises? Analyzing the Moderating Role of Crisis Response Strategies (abstract) PRESENTER: Khouloud Zghal-Chhaider |
| 09:36 | Reviving Memories to Fuel Brand Loyalty (abstract) PRESENTER: Naeem Gul Gilal |
10:00-10:30Coffee Break
10:30-12:00 Session 6.1: Defining Brand Credibility and Brand Image
Chair:
Flavia Herle (Babes-Bolyai University, Romania)
Location: A06 Dijon Mustard
| 10:30 | An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract (abstract) PRESENTER: Ayushi Chauhan |
| 10:52 | The Effects of Packaging Innovativeness on Purchase Intention: the Mediating Roles of Brand Credibility and Product Innovativeness and the Moderating Role of Brand Image (abstract) PRESENTER: Zarjina Tarana Khalil |
| 11:14 | The Role of Extraversion in Generating Positive eWOM via Social Media Brand Page Engagement (abstract) PRESENTER: Flavia Herle |
| 11:36 | Brand Credibility and Patronage Intention Towards Cross-Border E-Commerce Marketplaces: Structured Abstract (abstract) PRESENTER: Francesca Magno |
10:30-12:00 Session 6.10: Serving Vulnerable Customers through Transformative Service Research
Chair:
Mayoor Mohan (Virginia Commonwealth University, United States)
Location: B011 Gougère
| 10:30 | Structured Abstract: Innovating Healthcare Services with Conversational AI: the Role of Empathy and Vulnerability in Patient Satisfaction (abstract) PRESENTER: Mariana Girão Carrilho |
| 11:00 | Field Insights Exploring Healthcare Providers’ Responses to Negative Online Reviews: Structured Abstract (abstract) PRESENTER: Mayoor Mohan |
| 11:30 | Redefining Roles: How Patient Support Enhances Caregiver Job Satisfaction (abstract) PRESENTER: Christèle Camelis |
10:30-12:00 Session 6.11: Building the Bridge Session. Applied Research in Marketing: Some Examples from the Wine Industry
Part of the Building the Bridge Effort at AMS. The session is designed to exchange ideas between marketing practitioners and academics to try and develop relevant research topics.
Discussion Leaders:
Jean-Luc Herrmann
Barry J. Babin
Adilson Borges
Chair:
Benoit Lecat (California Politechnical University, United States)
Location: D (Amphi Louis) Anis de Flavigny
| 10:30 | Challenges Confronting the US Wine Industry (abstract) |
| 11:00 | Pricing and Promotion in Luxury Wine Marketing (abstract) PRESENTER: Antoine Amiot |
| 11:30 | Challenging Academics to Address Relevant Issues (abstract) |
10:30-12:00 Session 6.12: Cross-Cultural Issues in Marketing: Academic Research and Practical Applications
Special Session
Chair:
Gregory Kivenzor (University of Connecticut, United States)
Location: D242 Dijon Owl
| 10:30 | Cross-Cultural Issues in Marketing: Academic Research and Practical Applications (abstract) PRESENTER: Gregory Kivenzor |
10:30-12:00 Session 6.2: Consumer Behavior in Digital and Online Spaces
Chair:
Lisa Baiwir (HEC Liège - University of Liège, Belgium)
Location: A07 Kir
| 10:30 | I Know the Feeling! - Eluding Brand Activism Backlash with Affective Medium Musical Fit: Structured Abstract (abstract) PRESENTER: Julian Torres Talayero |
| 10:52 | A Review of Factors Affecting Consumers’ Webrooming Behavior and How Digital Technologies Shape It: a Conceptual Framework (abstract) PRESENTER: Ashita Adhikari |
| 11:14 | Exploring Faked Engagement Behaviors in Health and Fitness Platforms (abstract) PRESENTER: Lisa Baiwir |
10:30-12:00 Session 6.3: Food Marketing on Social Media
Chair:
Rajat Sharma (The University of Memphis, United States)
Location: A08 Dijon Gingerbread
| 10:30 | Exploring Consumer Narratives of anti-Obesity Medicines Through Netnography (abstract) PRESENTER: Munyaradzi Nyadzayo |
| 10:52 | Multi-Platform Analysis of Food Brand Content Strategies Using Machine Learning (abstract) PRESENTER: Christy Maria T S |
| 11:14 | Chasing Online Popularity: a Theoretical Analysis of Mental Health Risks (abstract) PRESENTER: Rajat Sharma |
10:30-12:00 Session 6.4: AI-related Risks and Privacy Concerns
Chair:
Arezoo Davari (Associate Professor of Marketing, United States)
Location: A09 Boeuf Bourguignon
| 10:30 | The Impact of Information Sensitivity on Technology Interaction Consumer Responses (abstract) PRESENTER: Simoni Rohden |
| 11:00 | AI Chatbots, Privacy Concerns and Anthropomorphism: a Privacy Calculus Perspective (abstract) PRESENTER: Arezoo Davari |
| 11:30 | Making Sense of AI for Value Creation and Risk Mitigation: Structured Abstract (abstract) PRESENTER: Ralitza Nikolaeva |
10:30-12:00 Session 6.5: Breaking Barriers: The Impact of Inclusion, Diversity, and Accessibility
Chair:
Natalia Rogova (FernUniversität in Hagen, Germany)
Location: D101 Epoisses
| 10:30 | Inclusive Design and Brand Allyship for Stigmatized Consumers (abstract) |
| 10:52 | Signaling Sustainability Through Diversity: Structured Abstract (abstract) PRESENTER: Stacie Waites |
| 11:14 | Consumer Reactions to Circular Production of Luxury (abstract) PRESENTER: Mauro Fracarolli Nunes |
| 11:37 | From Plate to Place: Examining the Impact of Culinary Experiences on Tourist Attitudes and Visits - Extended Abstract (abstract) PRESENTER: Paula Rodrigues |
10:30-12:00 Session 6.7: Influence Unleashed: Digital Marketing and Social Credibility
Chair:
Jeandri Robertson (Luleå University of Technology, Sweden)
Location: A108 Œufs en Meurette
| 10:30 | How Celebrity and Influencer Endorsements Perform Across Different Media Platforms in an Emerging Market (abstract) PRESENTER: Ali Kara |
| 11:00 | Personality Traits, Engagement and Disclosure of Personal Data on Social Media: the Moderation of Trust. Structured Abstract (abstract) PRESENTER: Neda Letukyte |
| 11:30 | Fur Real: the Impact of Pet Influencer Credibility on Brand Attitude and Purchase Intention in an Emerging Market Context: a Structured Abstract (abstract) PRESENTER: Jeandri Robertson |
10:30-12:00 Session 6.8: Experience Cocreation in Tourism and Hospitality
Chair:
Rukhsana Gul Gilal (Sukkur IBA University, Pakistan)
Location: A05 Gaston Gérard Chicken
| 10:30 | The Interplay of Psychological Needs and Passion in Restaurant Brand Review Intentions (abstract) PRESENTER: Rukhsana Gul Gilal |
| 11:00 | Sustainable Metaverse Tourism: the Role of Multisensory Experience, Mental Imagery, and Social Presence in Boosting Pro-Environmental Travel Behavior (abstract) PRESENTER: Abhishek Behl |
10:30-12:00 Session 6.9: Developing and Managing Brands
Chair:
Holger J. Schmidt (Koblenz University of Applied Sciences, Germany)
Location: B111 Escargots
| 10:30 | Corporate Conscientious Brand: Proposing a Framework from a Systematic Literature Review (abstract) |
| 10:52 | Blow-by-Blow Place Brand Equity Model (abstract) PRESENTER: Fabiana Mariutti |
| 11:14 | Consumers’ Perceptions of Greenwashing in Brand Advertising: Structured Abstract (abstract) |
Friday, July 4th
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 7.1: Establishing Meaningful Brand Connections
Chair:
Vitor Pratte (School of Economics and Management of The University of Porto, Portugal)
Location: A06 Dijon Mustard
| 08:30 | Sensory Compared to Affective Engagement Effects on Self-Brand Connections: Structured Abstract (abstract) PRESENTER: Tilottama G. Chowdhury |
| 08:53 | Negative Consumer–Brand Relationships: Insights from a Literature Review in Elite ABS Journals (abstract) PRESENTER: Vitor Pratte |
| 09:15 | Effective Marketing Strategies for Localising Sport Merchandise Brands in China: Structured Abstract (abstract) PRESENTER: Xin Zhang |
08:30-10:00 Session 7.10: Rethinking Service Performances
Chair:
Brian Bourdeau (Auburn University, United States)
Location: B011 Gougère
| 08:30 | Thirty Years of Service Quality Research and the Implications of Service-Dominant Logic: Is Quality Co-Created? (abstract) PRESENTER: Brian Bourdeau |
| 08:52 | Agility and Performance: a Meta-Analytic Review of Mixed Effects (abstract) PRESENTER: Ting Yu |
| 09:14 | Establishing a Link Among Customer Experience Measurement, Customer Centricity, Customer Experience Standards, and Organizational and Financial Performance: Structured Abstract (abstract) PRESENTER: Adre Schreuder |
08:30-10:00 Session 7.12: Sustainability Marketing from Research to Teaching
Special Session
Chair:
Sayed Elhoushy (Queen Mary, University of London, UK)
Location: D242 Dijon Owl
| 08:30 | SustainAbility Marketing from Research to Teaching (abstract) PRESENTER: Sayed Elhoushy |
| 08:52 | SustainAbility Marketing from Research to Teaching: Engaging with Curriculum, Campus, and Community (abstract) |
| 09:14 | SustainAbility Marketing from Research to Teaching: Online Brand Communities and Sustainability Learning (abstract) |
08:30-10:00 Session 7.13: Meet the Editors I
Barry J. Babin, Décisions Marketing
Dipayan Biswas, Journal of Business Research
Philipp Brüggemann, Journal of Consumer Behavior
Colin Campbell, Journal of Advertising Research
Renaud Lunardo, Recherche et Applications en Marketing
Ajay Manrai, Journal of Global Marketing
Martin Wetzels, Journal of Service Research
Maria Petrescu, Journal of Marketing Analytics & Journal of Marketing Communications
Chair:
James Boles (UNC Greensboro, United States)
Location: D (Amphi Ziller) Tour Philippe Le Bon
08:30-10:00 Session 7.2: Consumer Decision Making and Cultural Insights
Chair:
Davide Orazi (Monash University, Australia)
Location: A07 Kir
| 08:30 | The Role of Emotions in C2C Bullying in Online Brand Communities: Structured Abstract (abstract) PRESENTER: Dan Qiao |
| 08:53 | Linguistic Extraordinariness and Experiential Evaluations (abstract) PRESENTER: Davide Orazi |
| 09:15 | The Transition from Sharing to Trading in Consumer Exchanges (abstract) PRESENTER: Jessica Weeks |
| 09:37 | Armenian Consumers Attitudes: Pre and Post 2020 War: Structured Abstract (abstract) PRESENTER: Anahit Armenakyan |
08:30-10:00 Session 7.3: Influencer Marketing Strategies and Engagement
Chair:
Mithila Mehta (BI Norwegian Business School, Norway)
Location: A08 Dijon Gingerbread
| 08:30 | Developing the Trans-Parasocial Relations Scale for Measuring Engagement with Influencer Marketing (abstract) PRESENTER: Kuan-Ju Chen |
| 08:52 | Make Them an Offer They Can’t Refuse: How Influencers Evaluate and Select Brand Offers (abstract) PRESENTER: Mithila Mehta |
08:30-10:00 Session 7.4: Opportunities of AI Use
Chair:
Shalini Nath Tripathi (Jaipuria Institute of Management, Lucknow, India)
Location: A09 Boeuf Bourguignon
| 08:30 | Consumer Responses to Human Versus AI Service Exchanges: Structured Abstract (abstract) PRESENTER: Eunkyung Lee |
| 08:52 | Artificial Intelligence Impact on Service Performance: Scale Development Study (abstract) PRESENTER: Amit Kumar |
| 09:14 | Generative AI and Choice Influence (abstract) PRESENTER: Yonathan Silvain Roten |
| 09:36 | Understanding AI Failures and Corporate Communication Strategies: a Comprehensive Analysis (abstract) PRESENTER: Mahak Raswant |
08:30-10:00 Session 7.5: Psychological and Motivational Antecedents of Sustainable Behaviour Change
Chair:
Hanene Oueslati (University of Burgundy, France)
Location: D101 Epoisses
| 08:30 | “Ecological Backlash”: Uncovering the Antecedents of Consumer’s Discontinuous Sustainable Behavior: Structured Abstract (abstract) PRESENTER: Hiba Qazi |
| 08:52 | Gen Z Consumers’ Purchase Intentions of Fair Trade Products in an Emerging Market: the Role of Fair Trade Related Mindset (abstract) PRESENTER: Ali Kara |
| 09:14 | The Influence of Eco-Spirituality Versus Religiosity on Household Food Waste Recycling Behaviors (abstract) PRESENTER: Hanene Oueslati |
| 09:36 | Eating Behavior Change and Gender: a Spillover Approach (abstract) |
08:30-10:00 Session 7.6: Society-based View of Strategic Marketing-Management Planning
Chair:
Debra Lee Surface (Seton Hall University, United States)
Location: D243 Pompon Bear
| 08:30 | Impact of Corporate Sociopolitical Activism Alignment on Consumer Intentions: the Role of Product Type and Relationship Norms: Structured Abstract (abstract) PRESENTER: Pei-En Lin |
| 09:00 | Balancing Green Claims: How Eco-Label Quantity and Quality Affect Firm Value in New Product Launches (abstract) PRESENTER: Debra Lee Surface |
| 09:30 | Marketing Practices of Born Sustainable Smes: Effect on Consumer Perceived Legitimacy (abstract) PRESENTER: Clara Calaudi |
08:30-10:00 Session 7.8: Future Trends in Food and Logistics
Chair:
Nic S. Terblanche (Stellenbosch University, South Africa)
Location: A05 Gaston Gérard Chicken
| 08:30 | Climate Change and Market Emergence Within the Wine Industry: Structured Abstract (abstract) PRESENTER: Anna Granstedt |
| 08:52 | Trying to Solve South Africa's Port Logistics Challenges with Blockchain-Enabled Traceability (abstract) PRESENTER: Nic S Terblanche |
| 09:14 | Meat the Future: Investigating the Determinants of Willingness to Try in-Vitro Meat: Structured Abstract (abstract) PRESENTER: Katharina Rzepucha-Hlubek |
| 09:36 | Generation Z Embracing Sustainable Food Consumption (abstract) PRESENTER: Stefania Masè |
08:30-10:00 Session 7.9: Special Branding Topics
Chair:
Fanny Chan (The Hang Seng University of Hong Kong, Hong Kong)
Location: B111 Escargots
| 08:30 | Do Eco-Labels Work? a Meta-Analysis on the Effectiveness of Eco Labels on Consumers’ Purchase Intentions. (abstract) PRESENTER: Tanisha Jain |
| 08:48 | Exploring the Hierarchical Nature of How Risk-Taking Affects Our Willingness to Try New Products (abstract) PRESENTER: Brad Carlson |
| 09:06 | The Role of Start Temporal Landmark on Consumer Preferences of Self-Improvement Products (abstract) PRESENTER: Sigen Song |
| 09:24 | Measuring Perceived Brand Legitimacy: a Scale Development Study (abstract) PRESENTER: Stephanie Nguyen |
| 09:42 | Exploring the Impact of Extrinsic Motivation Factors on Consumers’ Willingness to Purchase Vintage Products: the Moderating Influence of Need for Uniqueness and Generational Differences (abstract) PRESENTER: Rukhsana Gul Gilal |
10:00-10:30Coffee Break
10:30-12:00 Session 8.1: Explaining Consumers' Assortment Perceptions
Chair:
Susanne Adler (Ludwig-Maximilians-Universitat, Germany)
Location: A06 Dijon Mustard
| 10:30 | Variety-Seeking and Time of Day Revisited (abstract) |
| 10:52 | A Comprehensive Understanding of Semantic Content for Consumer Behaviour: a Priming Effect Perspective (abstract) PRESENTER: Jianqing Lavanda Lao |
| 11:14 | Mono or Multi-Colored? the Influence of Assortment Colorfulness: Structured Abstract (abstract) PRESENTER: Olivier Droulers |
| 11:36 | Construal Level Affects the Perception of Differences and Similarities: Structured Abstract (abstract) |
10:30-12:00 Session 8.10: Enhancing Customer Experiences
Chair:
Margot Racat (IDRAC Business School, France)
Location: B011 Gougère
| 10:30 | Structured Abstract on Haptic Experiences in Augmented Reality Apps: the Role of Need for Touch. (abstract) PRESENTER: Margot Racat |
| 10:52 | Live Streamer Commerce: Exploring How the Interconnections Among Brand, Streamer, and Follower Translate into Behavioral Outcomes: Structured Abstract (abstract) PRESENTER: Mengqi Wu |
10:30-12:00 Session 8.12: Conserve, Reduce, and Repair: Perspectives on Sustainable Consumer Behavior
Special Session
Chair:
Pia A. Albinsson (Appalachian State University, United States)
Location: D242 Dijon Owl
| 10:30 | Conserve, Reduce, and Repair: Perspectives on Sustainable Consumer Behavior in Dynamic Marketplaces (abstract) |
| 10:48 | Presentation 1: Conserve, Reduce and Repair: Encouraging Charitable Giving for Animal Conservation via Virtual Reality (abstract) PRESENTER: Alena Kostyk |
| 11:06 | 2 Conserve, Reduce, and Repair: Greening Your Furry Friend’S Carbon Footprint: Consumers’ Willingness to Adopt Sustainable Pet Foods (abstract) PRESENTER: Pia A. Albinsson |
| 11:24 | 3 Conserve, Reduce and Repair: CO2-Labeling: an Assessment of Sustainability Literacy (abstract) PRESENTER: Pia A. Albinsson |
| 11:42 | 4 Conserve, Reduce, and Repair: Repairing Possessions: How Repair Cafés Help Consumers Navigate Scarcity (abstract) PRESENTER: Lucie Ozanne |
10:30-12:00 Session 8.13: Meet the Editors II
Sreedhar Madhavaram, AMS Review
O.C. Ferrell, Journal of the Academy of Marketing Science
Chair:
Marko Sarstedt (Ludwig-Maximilians-University (LMU), Germany)
Location: D (Amphi Ziller) Tour Philippe Le Bon
10:30-12:00 Session 8.2: AI, Consumer Behavior, and Robots
Chair:
Markus Blut (Durham University, UK)
Location: A07 Kir
| 10:30 | How Human-Robot Proxemics Impact Consumer Loyalty: Structured Abstract (abstract) PRESENTER: Markus Blut |
| 11:00 | Hedonism and Algorithmic Marketing: How Consumer Values Shape Responses to AI Agents (abstract) PRESENTER: Alvaro Chacon |
| 11:30 | Exploring the Antecedents and Consequences of Consumers' Reuse Behavior on AI Application Services-the Study of ChatGPT (abstract) PRESENTER: Chen-Chuan Tseng |
10:30-12:00 Session 8.4: AI in Marketing Education
Chair:
Giulia Pavone (Kedge Business School, France)
Location: A09 Boeuf Bourguignon
| 10:30 | Regulated AI in Education: Examining the Ethical and Innovative Dimensions of Generative AI Implementation in Business Schools (abstract) PRESENTER: Sumayya Shaikh |
| 10:52 | Understanding Student Traits and Motivations in Generative AI Use for Learning Through a Mixed-Method Approach: Structured Abstract (abstract) |
| 11:14 | AI In Decision-Making Marketing: Considerations And Strategic Applications within Organizational Contexts (abstract) PRESENTER: Ricardo Limongi |
10:30-12:00 Session 8.5: Corporate and Legal Perspectives
Chair:
Carlos Lourenco (FGV, Brazil)
Location: D101 Epoisses
| 10:30 | What Shapes CSR Focus? Dynamic Capability and Market Influences: a Structured Abstract (abstract) PRESENTER: Fangyuan Teng |
| 10:52 | Materiality Perspectives in Stakeholder Theory: a Systematic Review and Framework for Corporate Sustainability: Structured Abstract (abstract) PRESENTER: Carlos Eduardo Lourenço |
10:30-12:00 Session 8.6: Interaction-based View of Strategic Marketing-Management Planning
Chair:
Okaï Ozbal (ISG Business School, France)
Location: D243 Pompon Bear
| 10:30 | Digital Transformation and Buyer-Seller Relationships Within an Ecosystem : What's the Impact on Engagement? (abstract) |
| 10:52 | Exploring the Impact of the Omnichannel Environment on Customer Engagement: Structured Abstract (abstract) PRESENTER: Pei-En Lin |
| 11:14 | A Conceptual Framework for Going Beyond Direct Customers to Facilitate Innovation Success (abstract) PRESENTER: Alexander Leischnig |
| 11:36 | The Marketing Attraction Theory: Integrating Gravitational Principles into Relationship Management (abstract) |
10:30-12:00 Session 8.7: Building Bridges: Business Dynamics and Market Evolution
Chair:
Lilia Fessi (ISC Paris, France)
Location: A108 Œufs en Meurette
| 10:30 | How Does Exporter’s Country Image Influence Business Relationships with Their Importers? the Case of Turkish Apparel Exporters Structured Abstract (abstract) PRESENTER: Bilge Aykol |
| 11:00 | From Stigma to Destigmatization: Strategies for Market Transformation (abstract) PRESENTER: Lilia Fessi |
10:30-12:00 Session 8.8: Sustainable Food and Beverage Consumption
Chair:
Hsiu Ying Huang (Feng Chia university, Taiwan)
Location: A05 Gaston Gérard Chicken
| 10:30 | Exploring Consumer Experience in Terroir Product Consumption: a Case Study of Taiwanese Tea (abstract) |
| 10:52 | Promoting Organic Food Purchases Through Self-Consciousness: a Structured Abstract (abstract) PRESENTER: Barbara Seegebarth |
| 11:14 | Typology of French Consumers According to Their Sustainable Food Practices and Their Level of Trust in the Food System: Structured Abstract. (abstract) PRESENTER: Kamila Aït Yahia Ghidouche |
| 11:36 | Towards an Understanding of Organic Produce Consumers: Canadian Perspective: Structured Abstract (abstract) PRESENTER: Anahit Armenakyan |
10:30-12:00 Session 8.9: Omni-Channel and Supply Chain Management
Chair:
Philipp Brüggemann (FernUniverstität Hagen, Hagen, Germany, Germany)
Location: B111 Escargots
| 10:30 | Measuring Safe Customer Experience in Omnichannel Retailing and Its Impact on Customer Well-Being (abstract) PRESENTER: Martin Wetzels |
| 11:00 | Exploring Omnichannel Capability and Relationship Investment: Key Factors and the Impacts on Customer Inspiration: an Abstract (abstract) PRESENTER: Li-Wei Wu |
| 11:30 | The Impact of Empathy in AI-Based Touchpoints: Structured Abstract (abstract) PRESENTER: Simoni Rohden |
12:00-13:30 Lunch
Location: BSB Campus (Park)
13:30-15:00 Session 9.1: Feeling Connected in a Digital World
Chair:
Andrés Gvirtz (King's College London (KCL), UK)
Location: A06 Dijon Mustard
| 13:30 | Direct Support to Media Personas and the Influence of Perceived Relationships (abstract) PRESENTER: Davide Gabriele Muzi |
| 13:48 | Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured Abstract (abstract) PRESENTER: Kumar Ranjan |
| 14:06 | Consumer Responses to Chatbot Anthropomorphism in Emotionally Charged Interactions (abstract) PRESENTER: Beata Seinauskiene |
| 14:24 | Geo-Targeted GenAI Content: Improving Consumer Engagement with Contextually Relevant Visuals (abstract) PRESENTER: Andrés Gvirtz |
| 14:42 | The Relationship Between Emotional Intelligence, Personality and Artificial Intelligence, Empirical Evidence from China and the US: Structured Abstract (abstract) PRESENTER: Tilottama G. Chowdhury |
13:30-15:00 Session 9.10: Connecting Service Customers on Online Platforms
Chair:
Enchi Chang (ISTM, Feng Chia University, Taiwan, Taiwan)
Location: B011 Gougère
| 13:30 | Connecting Digitally, Retaining Frontlines: the Influence of Intra-Organizational Social Media on Frontline Professional Employee Retention Through Social Capital in Long-Term Services and Supports: Structured Abstract (abstract) PRESENTER: En-Yi Chou |
| 14:00 | Why Get Connected in B2B Service Online Marketplaces? - Structured Abstract (abstract) |
13:30-15:00 Session 9.12: Building the Bridge Between Academics and Practitioners
Special Session
Chair:
Christopher Kanitz (University of Applied Sciences Upper Austria, Austria)
Location: D242 Dijon Owl
| 13:30 | Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice (abstract) PRESENTER: Christopher Kanitz |
13:30-15:00 Session 9.2: Consumer Technology, Gaming, and New Media
Chair:
Arash Talebi (EDHEC Business School, France)
Location: A07 Kir
| 13:30 | Transforming Online Beauty Shopping with Augmented Reality (abstract) PRESENTER: Gaukhar Chekembayeva |
| 14:00 | Mindful Gaming in a Busy World: Exploring the Retro Renaissance (abstract) PRESENTER: Arash Talebi |
| 14:30 | Structured Abstract: How Self-Idealization on Social Media Shapes Goal Pursuit (abstract) PRESENTER: Saleh Shuqair |
13:30-15:00 Session 9.6: Resource-based View of Strategic Marketing-Management Planning
Chair:
Marti-Alexander V. Wilczak (Leibniz University of Hannover, Germany)
Location: D243 Pompon Bear
| 13:30 | When Digital Transformation Capability Pays off: Its Strategic Focus and Contexts (abstract) PRESENTER: Woojung Chang |
| 14:00 | Mapping Dynamic Capabilities and Performance Relationship in Exporting: a Taxonomy and Research Agenda (abstract) PRESENTER: Bilge Aykol |
| 14:30 | Exploring Meaning in Life, Social Media Addiction, and Impulse Buying: a Perspective on Consumer Well-Being (abstract) PRESENTER: Ashley Hass |
13:30-15:00 Session 9.7: Artificial Intellience in Tourism and Hospitality
Chair:
Ali Raza (Excelia Business School, France)
Location: A108 Œufs en Meurette
| 13:30 | Anthropomorphism-Based AI Robots in Tourism and Hospitality: Themes, Theories, and Future Research Agenda (abstract) PRESENTER: Fachri Eka Saputra |
| 13:52 | AI-based Service Recommendations in the Hospitality Sector: an Experimental Study (abstract) PRESENTER: Ali Raza |
13:30-15:00 Session 9.8: Innovations and Challenges in Food Systems
Chair:
Marine Kergoat (Université Jean Monnet, France)
Location: A05 Gaston Gérard Chicken
| 13:30 | The Moderating Role of Risk in Sensory Transfer of Perceived Quality from Container’s Tactile Cues to Beverage Purchase Intention (abstract) PRESENTER: Marine Kergoat |
| 13:52 | The Silver Lining Effect of Consumers-Based Awards on Wine and Food Product Evaluations (abstract) PRESENTER: David Jaud |
13:30-15:00 Session 9.9: Strategic Narratives and Cultural Framing in Entrepreneurial and Value Creation
Chair:
Marcelo Francisco de la Cruz Jara (Ludwig-Maximilians-Universitat Munchen, Germany)
Location: B111 Escargots
| 13:30 | Storytelling in Niagara’s Wine Country: a Missing Art (abstract) PRESENTER: Linda Bramble |
| 13:52 | Business-to-Investor Marketing: How New Ventures Build Credibility and Engage Investors Under Resource Constraints (abstract) PRESENTER: Tanita Yönel |
| 14:14 | Critical Success Factors for Foreign Startups Entering Japan: Insights from Marketing and Leadership Strategies (abstract) |
| 14:36 | Helping a Boy or a Girl? the Effect of Recipient’s Gender and Donor’s Culture on Donation Decisions (abstract) PRESENTER: Danit Ein-Gar |
15:00-15:30Coffee Break
15:30-17:00 Session 10.1: Finding Meaning and Mindfulness
Chair:
Sharad Gupta (Cardiff Metropolitan University, UK)
Location: A06 Dijon Mustard
| 15:30 | How to Look After Your Mental Health Using Mindfulness: an Exploratory Study – Structure Abstract (abstract) PRESENTER: Paula Rodrigues |
| 16:00 | Enhancing Meaningful Satisfaction: Experiential Purchases, Self-Expansion, and Mental Simulation (abstract) PRESENTER: Dongyoup Kim |
| 16:30 | Does Mindful Consumption Mediate the Effect of Mindfulness on Life Satisfaction? (abstract) PRESENTER: Sharad Gupta |
15:30-17:00 Session 10.10: Addressing Customer Incivility
Chair:
Hyunju Shin (Kennesaw State University, United States)
Location: B011 Gougère
| 15:30 | Exploring the Moral and Behavioral Impact of Customer Incivility: a STRUCTURED ABSTRACT (abstract) PRESENTER: Mahmoud Darrat |
| 16:00 | From King to Threatened: Customers’ Acceptance of Threatening Messages Against Incivility in Service Settings (abstract) PRESENTER: Renaud Lunardo |
| 16:30 | The ‘Karen’ Effect: How Perceptions of Customer Entitlement Impacts Frontline Employees (abstract) PRESENTER: Carissa Kim |
15:30-17:00 Session 10.2: Social Interpretations of Consumer Behavior
Chair:
Mark Arnold (mark.arnold@slu.edu, United States)
Location: A07 Kir
| 15:30 | The Impact of Conflict Between Materialistic and Green Values on Consumer Motivation to Change Behavior: Structured Abstract (abstract) PRESENTER: Rita Markauskaitė |
| 16:00 | The Impact of Communal Coping on Brand Community Exit During Scandals (abstract) PRESENTER: Mark Arnold |
| 16:30 | Sustainable Consumption Behavior in Bifurcated Life Trajectories (abstract) PRESENTER: Valeria Zamorano |
15:30-17:00 Session 10.3: Touchpoints, Stereotypes, and Hallucinations
Chair:
Aurore Bardey (Burgundy School of Business, France)
Location: A06 Dijon Mustard
| 15:30 | Exploring the Touchpoints in the Customer Path Model in the Connected Era: a Case on Restaurants (abstract) PRESENTER: Tamgid Ahmed Chowdhury |
| 16:00 | Representation, Stereotyping and Psychological Impact of Ageism in the Fashion Media: an Abstract (abstract) PRESENTER: Aurore Bardey |
| 16:30 | Happy Accidents or Hallucinations? the Impact of AI-Driven Serendipity on Creative Professionals (abstract) PRESENTER: Tanita Yönel |
15:30-17:00 Session 10.6: Knowledge-based View of Strategic Marketing-Management Decision
Chair:
Sabrina Thornton (Sheffield University Management School, UK)
Location: D243 Pompon Bear
| 15:30 | Structured Abstract: the Effect of Personality on Consumer Stockpiling Behaviour During a Pandemic: Implications for Marketing Strategy (abstract) PRESENTER: Olga Kvasova |
| 16:00 | Marketing Knowledge Orchestration by Chief Marketing Officers: Antecedents and Performance Implications – a Structured Abstract (abstract) PRESENTER: Vishag Badrinarayanan |
| 16:30 | Mitigating Negative Country-of-Origin Effects: the Role of Producer Personification (abstract) PRESENTER: Arash Talebi |
15:30-17:00 Session 10.7: Tourism and Hospitality Marketing Research
Chair:
Angela Bargenda (ESCE International Business School, Paris, France)
Location: A108 Œufs en Meurette
| 15:30 | Fostering Sustainability in Cultural Heritage Tourism Through Authenticity Marketing (abstract) |
| 16:00 | Scale Development of Hotel Indoor Environmental Quality: Structured Abstract (abstract) PRESENTER: Raksmey Sann |
| 16:30 | Mapping the Topical Landscape and Evolution of Tourism Research - a Novel Mixed-Method Review Approach: Structured Abstract (abstract) PRESENTER: Ruud Wetzels |