AMSWMC2025: THE 26TH ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS
D102 Epoisses

Epoisses (D102)

Sessions

  • Session 1.5 (Jul 02 08:30-10:00) Consumer Behavior, Loyalty, and Branding
  • Session 2.5 (Jul 02 10:30-12:00) Sustainable Minds: Ethics, Mental Well-Being, and Mindful Consumption
  • Session 3.5 (Jul 02 13:30-15:00) Adopting Sustainable Behavior: The Role of Communication and Green Initiatives
  • Session 4.5 (Jul 02 15:30-17:00) Business Strategy, Innovation, and Institutional Impact
  • Session 5.5 (Jul 03 08:30-10:00) Environmental Responsibility: Tackling Pollution and Resource Conservation
  • Session 6.5 (Jul 03 10:30-12:00) Breaking Barriers: The Impact of Inclusion, Diversity, and Accessibility
  • Session 7.5 (Jul 04 08:30-10:00) Psychological and Motivational Antecedents of Sustainable Behaviour Change
  • Session 8.5 (Jul 04 10:30-12:00) Corporate and Legal Perspectives