AMSWMC2025: THE 26TH ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS

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A.D. Machuca, Jose	Consumer Reactions to Circular Production of Luxury
Aagerup, Ulf	A Moderated Mediation Model of Consumer Cyberbullying in Online Brand Communities: an Abstract
Abaidi, Ibtissame	How Incorporating Inclusivity in the Packaging Could Drive Consumer Activism
Abbas, Rumaila	Exploring Consumer Narratives of anti-Obesity Medicines Through Netnography
Abboud, Liliane	AI Soulmate? Investigating Vulnerability and Well-Being with AI Companions Watch out: Robot in the House! a Study on Robot Avoidance
Abdullah, Omar Nasif	Exploring the Touchpoints in the Customer Path Model in the Connected Era: a Case on Restaurants
Abreu, Madalena	Global Marketing in the New Verse: Trends and Ideas
Abreu, Madalena Eça de	Spiritual Journeys and Transformative Spaces: Pilgrimage, Religious Marketing, and Digital Nomadism in Contemporary Catholic Refuges
Ackermann, Claire-Lise	The Moderating Role of Risk in Sensory Transfer of Perceived Quality from Container’s Tactile Cues to Beverage Purchase Intention
Adhikari, Ashita	A Review of Factors Affecting Consumers’ Webrooming Behavior and How Digital Technologies Shape It: a Conceptual Framework
Adjoto, Kodjo Olivier	Platformization of CtoC Consumption : Experiences and Strategies of Prosumers
Adler, Susanne	Construal Level Affects the Perception of Differences and Similarities: Structured Abstract
Agnoli, Lara	Exploring the Role of Human Values as Cultural Drivers in the Consumption of Wine and the Other Alcoholic Beverage Consumption
Ajao, Rahim	Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria
Akagün Ergin, Elif	Analyzing National Geographic’s Use of Instagram Reels for Promoting Engagement and Sustainability
Akbar, Bilal	SustainAbility Marketing from Research to Teaching SustainAbility Marketing from Research to Teaching: 3 Es – Engage, Embed, and Enact
Akdeniz, Billur	Balancing Green Claims: How Eco-Label Quantity and Quality Affect Firm Value in New Product Launches
Akram, Muhammad S.	Live Streamer Commerce: Exploring How the Interconnections Among Brand, Streamer, and Follower Translate into Behavioral Outcomes: Structured Abstract
Alaflak, Aamer	Ai Versus Human Recommenders: the Role of Green Citizenship and Anthropomorphism in Shaping Intentions to Visit Green Hotels
Albinsson, Pia A.	Conserve, Reduce, and Repair: Perspectives on Sustainable Consumer Behavior in Dynamic Marketplaces 2 Conserve, Reduce, and Repair: Greening Your Furry Friend’S Carbon Footprint: Consumers’ Willingness to Adopt Sustainable Pet Foods 3 Conserve, Reduce and Repair: CO2-Labeling: an Assessment of Sustainability Literacy
Alexander, Matthew	Exploring Faked Engagement Behaviors in Health and Fitness Platforms
Alhouti, Sa'Arah	Sharing Less and Trading More: the Role of Image and Value Transparency in Consumer-to-Consumer Bartering
Alhussan, Fawaz	Digital Transformation in Football: Reshaping Fan Engagement The Impact of Organizational and Institutional Pressures on Sustainable Innovativeness and Performance.
Ali, Alina	AI-based Service Recommendations in the Hospitality Sector: an Experimental Study
Aljuwaiser, Raghdah	Brand Bonds Beyond Profit: Exploring Brand Relationships in the Nonprofit Sector
Alshalabi, Lamis	Can Firms Co-Create with Customers Responsibly in the New Product Development Process? a Path Towards Responsible Innovation
Ambroise, Laure	Marketing Practices of Born Sustainable Smes: Effect on Consumer Perceived Legitimacy
Andrade-Pease, Armando	Which Is More Important: Candidate or Political Party? Mexico 2024 Elections’ Case: Structured Abstract
Anning Dorson, Thomas	The Curvilinear Effects of Brand Personality Congruence in B2B Relationships: an Institutional Analysis of Emerging Markets Data-Driven Dynamic Capabilities in Emerging Markets: a Grounded Theory Approach to Digital Transformation in African Retail Banking
Anoop, T.S	Mapping Online Impulse Buying in Quick Commerce: A Bayesian Network Approach Using Machine Learning Algorithms
Apostolidis, Chrysostomos	Integrating AI for Enhanced Relationship Marketing Strategies Growing up or Growing Debt: Consumer Indebtedness and ‘Being an Adult’
Appan, Radha	Marketing Knowledge Orchestration by Chief Marketing Officers: Antecedents and Performance Implications – a Structured Abstract
Appel, Gil	The Effect of Online Cart Composition on Cart Abandonment
Araujo, Cecilia M Lobo	Materiality Perspectives in Stakeholder Theory: a Systematic Review and Framework for Corporate Sustainability: Structured Abstract
Armenakyan, Anahit	Armenian Consumers Attitudes: Pre and Post 2020War: Structured Abstract Towards an Understanding of Organic Produce Consumers: Canadian Perspective: Structured Abstract Sharing Curated Travel Experience: Personal Branding and Impression Management on Social Media by Millennials and Gen Zs: Extended Abstract
Arnold, Mark	The Impact of Communal Coping on Brand Community Exit During Scandals
Arnold, Todd	Field Insights Exploring Healthcare Providers’ Responses to Negative Online Reviews: Structured Abstract
Artemenko, Christina	Price Framings Influence Consumer Choices Beyond Mathematical Calculations
Arya, Dr. Vikas	Redefining Co-Creation: Emotionally Intelligent AI and Its Role in Brand-Consumer Engagement
Asgari, Omid	Boosting Charity Fundraising: the Neuromarketing Behind an NGO's Letter Campaign
Asseraf, Yoel	Agile Mindset and International Business: Cultural Drivers and Behavioral Performance
Atav, Gizem	The ‘Karen’ Effect: How Perceptions of Customer Entitlement Impacts Frontline Employees
Augustyn, Marcjanna	Anthropomorphism-Based AI Robots in Tourism and Hospitality: Themes, Theories, and Future Research Agenda
Aussilhou, Catherine	Effects of Singular (Versus Plural) Informal Second-Person Pronoun Usage Depending on the Nature of the Content of a Brand Post: Structured Abstract
Aykol, Bilge	How Does Exporter’s Country Image Influence Business Relationships with Their Importers? the Case of Turkish Apparel Exporters Structured Abstract Mapping Dynamic Capabilities and Performance Relationship in Exporting: a Taxonomy and Research Agenda
Aït Yahia Ghidouche, Kamila	Typology of French Consumers According to Their Sustainable Food Practices and Their Level of Trust in the Food System: Structured Abstract.
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Babin, Barry	Structured Abstract: How Self-Idealization on Social Media Shapes Goal Pursuit Future of Marketing Work Exploring the Moral and Behavioral Impact of Customer Incivility: a STRUCTURED ABSTRACT
Badrinarayanan, Vishag	Marketing Knowledge Orchestration by Chief Marketing Officers: Antecedents and Performance Implications – a Structured Abstract
Baert, Alix	From Sensory Deficit to Engagement: How Sensory Dimensions Affect Online Consumer Response
Bahadir, Berrak	Country-Level Advertising Spending and Consumer Borrowing: the Role of Distributional, Institutional, and Cultural Factors
Bahadir, Cem	Country-Level Advertising Spending and Consumer Borrowing: the Role of Distributional, Institutional, and Cultural Factors
Baima, Gabriele	Can Virtual Influencers Foster Real Wanderlust? Leveraging Physical and Behavioral Anthropomorphism to Promote Tourism Destinations
Baiwir, Lisa	Exploring Faked Engagement Behaviors in Health and Fitness Platforms
Balech, Sophie	Effects of Singular (Versus Plural) Informal Second-Person Pronoun Usage Depending on the Nature of the Content of a Brand Post: Structured Abstract
Balestrin Espartel, Lélis	The Impact of Information Sensitivity on Technology Interaction Consumer Responses The Impact of Empathy in AI-Based Touchpoints: Structured Abstract
Ballester, Estefania	The Influence of Influencer Endorsement Disclosure: Perceived Influencer Characteristics and Consumer Behavioural Intentions – an Abstract
Balniūtė, Paulina	Consumer Responses to Chatbot Anthropomorphism in Emotionally Charged Interactions
Baptista, João	Boosting Charity Fundraising: the Neuromarketing Behind an NGO's Letter Campaign
Barajas-Portas, Karla	Which Is More Important: Candidate or Political Party? Mexico 2024 Elections’ Case: Structured Abstract
Barbosa, Belém	Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract
Bardey, Aurore	Representation, Stereotyping and Psychological Impact of Ageism in the Fashion Media: an Abstract
Baregheh, Anahita	Towards an Understanding of Organic Produce Consumers: Canadian Perspective: Structured Abstract
Bargenda, Angela	Fostering Sustainability in Cultural Heritage Tourism Through Authenticity Marketing
Bargoni, Augusto	“Put Yourself out There” but Know the Risks: from Online Visibility to Vulnerability
Bartikowski, Boris	Influencer-Brand Fit and the Influencer Size Effect: Unveiling Alternative Explanations for Influencer Power
Basalka, Valerie	Balancing Exclusivity and Accessibility: Social Media Strategies for Luxury Brands
Batista, Fernando	Navigating Cancel Culture: How Brands and Celebrities Experience and Respond to Public Backlash
Bayaa Rassou, Oula	Consumer Perceptions of Gender Fluidity in Fashion: a Social Media Netnographic Study
Beal, Virginia	Does Where You Buy a Luxury Brand Matter for Its Luxuriousness
Beck, Brittany	Sustainable Me: the Mental Health Journey of Marketing Graduate Students and Academics Sustainable Me: Mental Health in Marketing Academia
Behl, Abhishek	Global Marketing in the New Verse: Trends and Ideas Sustainable Metaverse Tourism: the Role of Multisensory Experience, Mental Imagery, and Social Presence in Boosting Pro-Environmental Travel Behavior
Bekk, Magdalena	Green Gender: the Impact of Female Gender Attributes on Pro-Environmental Consumer Perceptions
Ben Jebril, Ameni	The Role of Patient Engagement and Value Co-Creation in E-Health Technology Adoption: Effects on Consumer Well-Being: Structured Abstract
Ben Nasr, Imed	How Incorporating Inclusivity in the Packaging Could Drive Consumer Activism
Ben Slimane, Karim	From Stigma to Destigmatization: Strategies for Market Transformation
Benhoumane, Ahmed	Empathy's Role in Shaping Consumer Perceptions of Corporate Philanthropy and Its Impact on Brand Loyalty
Benitez Burgos, Alexandra	Mapping the Value Dimensions of Sustainable Consumer Behavior: Structured Abstract
Benleulmi, Nedjib	The Impact of Organizational and Institutional Pressures on Sustainable Innovativeness and Performance.
Bernard, Yohan	The Influence of Eco-Spirituality Versus Religiosity on Household Food Waste Recycling Behaviors
Berrada, Nouha	Establishing a Link Among Customer Experience Measurement, Customer Centricity, Customer Experience Standards, and Organizational and Financial Performance: Structured Abstract
Bezaz, Nora	The Role of Patient Engagement and Value Co-Creation in E-Health Technology Adoption: Effects on Consumer Well-Being: Structured Abstract
Bhargave, Rajesh P.	Happy Accidents or Hallucinations? the Impact of AI-Driven Serendipity on Creative Professionals
Bicho, Marta	Balancing Exclusivity and Accessibility: Social Media Strategies for Luxury Brands
Bin Saedan, Huda	Blow-by-Blow Place Brand Equity Model
Bisht, Vartika	Ai Versus Human Recommenders: the Role of Green Citizenship and Anthropomorphism in Shaping Intentions to Visit Green Hotels
Biswas, Dipayan	Biases in Averaging Ratio Data: the Impact of Consumer Processing Modes
Blut, Markus	Moral Expansiveness and Consumer Donation Behavior: Structured Abstract How Human-Robot Proxemics Impact Consumer Loyalty: Structured Abstract
Bonnetier, Caroline	The Role of (Tele)Presence in Raising Consumer Awareness of Environmental Responsibility: the Case of Virtual Reality Educational Experiences How Incorporating Inclusivity in the Packaging Could Drive Consumer Activism
Borges, Adilson	Cross-Cultural Issues in Marketing: Academic Research and Practical Applications
Borges, Ana	How to Look After Your Mental Health Using Mindfulness: an Exploratory Study – Structure Abstract
Borguei-Razavi, Niloofar	Promoting Independent Living: Exploring Motivations and Barriers for Sensor-Based Assistive Technologies in Reading's Elderly Population
Botha, Elsamari	When Generative AI Meets Human Creativity: Rethinking How Societal Norms Drive Diversity and Inclusion in Advertisements
Boudkouss, Hafida	Interacting with the Salesperson, with the Technology or with Both. What Is the Consumer's Favorite Scenario in a Phygital Store?
Bourdeau, Brian	Thirty Years of Service Quality Research and the Implications of Service-Dominant Logic: Is Quality Co-Created?
Bourdeau, Colleen	Thirty Years of Service Quality Research and the Implications of Service-Dominant Logic: Is Quality Co-Created?
Bourdin, David	Framing Numerical Attributes in Daily Vs. Yearly Terms and Addressing Consumer Individually Vs. Collectively in Environmental Brand Messages: an Exploration of Independent, Interactive, and Conditional Effectiveness
Bouzdine-Chameeva, Tatiana	How Wine Tourism and Servitization Shape Consumer Behavior and Enhance Winery Value
Bramble, Linda	Storytelling in Niagara’s Wine Country: a Missing Art
Brandão, Amélia	Negative Consumer–Brand Relationships: Insights from a Literature Review in Elite ABS Journals
Breimhorst, Linda	How Does the Fight Against Food Waste Affect Customers’ Attitude Toward Retailers? – the Impact of Price Promotions and Justification of Marketing for Suboptimal Food: Structured Abstract
Breitsohl, Jan	The Role of Emotions in C2C Bullying in Online Brand Communities: Structured Abstract A Moderated Mediation Model of Consumer Cyberbullying in Online Brand Communities: an Abstract Consumer Role Behaviours During Cyberbullying Incidents in Online Brand Communities: Structured Abstract
Brochado, Ana	The Rise of Virtual Kitchens: Investigating the Key Factors Influencing Restaurant Adoption Navigating Cancel Culture: How Brands and Celebrities Experience and Respond to Public Backlash
Brock, Christian	How Human-Robot Proxemics Impact Consumer Loyalty: Structured Abstract
Brown, Jane	Growing up or Growing Debt: Consumer Indebtedness and ‘Being an Adult’
Brown, Natalya	Online Marketing of Philanthropic Organizations to the Jamaican Diaspora: Structured Abstract
Bruno, Pascal	Blurred Lines – Does Construal Play a Role in Brand Transgressions with Ambiguous Brand Responsibility?
Brüggemann, Philipp	Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases
Buchbauer, Tim	Meat the Future: Investigating the Determinants of Willingness to Try in-Vitro Meat: Structured Abstract
Buchholz, Anna	Moral Expansiveness and Consumer Donation Behavior: Structured Abstract
Buhalis, Dimitrios	Anthropomorphism-Based AI Robots in Tourism and Hospitality: Themes, Theories, and Future Research Agenda
Buil, Isabel	AI Influencers and Me: Investigating AI Influencers, Post Communication Style, Self-Congruence, and Social Media Behaviour
Burkholder, Iris	Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts
Burmann, Christoph	Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community
Bush, Victoria	Do Eco-Labels Work? a Meta-Analysis on the Effectiveness of Eco Labels on Consumers’ Purchase Intentions.
Böhm, Eva	How Does the Fight Against Food Waste Affect Customers’ Attitude Toward Retailers? – the Impact of Price Promotions and Justification of Marketing for Suboptimal Food: Structured Abstract Discounts or Donations - the Effectiveness of Different Keep Rewards in Product Return Management: Structured Abstract
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C. J. Caniëls, Marjolein	Country of Origin Legitimacy and Diffusion of Reverse Innovation: an Experimental Vignette Study
Calaudi, Clara	Marketing Practices of Born Sustainable Smes: Effect on Consumer Perceived Legitimacy
Cambra-Fierro, Jesús	Authentic Narratives: How Femvertising Shapes Inclusivity: Structured Abstract
Camelis, Christèle	Redefining Roles: How Patient Support Enhances Caregiver Job Satisfaction
Campbell, Colin	Crafting Meaning Through Challenge: the Role of Complexity in Luxury Consumption
Capelli, Sonia	Does a Bird in the Hand Is Worth Two in the Bush? How Consumers Assess the Fairness of the Price for the Farmer When They Face Distributive and Procedural Information: Structured Abstract
Cardebat, Jean-Marie	Do Wine Awards Reflect Consumers’ Taste?
Carlson, Brad	Exploring the Hierarchical Nature of How Risk-Taking Affects Our Willingness to Try New Products
Carlson, Jamie	Measuring Safe Customer Experience in Omnichannel Retailing and Its Impact on Customer Well-Being Blockchain Smart Packaging in Wine: Exploring the Interplay of Trust, Expected Value, and Customer Engagement Behaviours
Caruelle, Delphine	Make Them an Offer They Can’T Refuse: How Influencers Evaluate and Select Brand Offers Do Followers Break-up When an Influencer Takes a Social Media Break?
Carvalho, Ismael	Exploring the Influence of Luxury Brand Experiences in the Metaverse on Fashion Consumers' Well-Being: an Abstract
Cassia, Fabio	Brand Credibility and Patronage Intention Towards Cross-Border E-Commerce Marketplaces: Structured Abstract
Cattapan, Teerada	Green Coolness: Overcoming Social Dilemma in Green Consumption: Structured Abstract Follow Me to a Better World: Exploring the Influence of Inspirational CSR Communication on Brand Evangelism Connecting Digitally, Retaining Frontlines: the Influence of Intra-Organizational Social Media on Frontline Professional Employee Retention Through Social Capital in Long-Term Services and Supports: Structured Abstract
Cavazos, Carmina	The Role of Cross-Cultural Marketing in the Transmodern Dynamic Landscape of Business: Insights from Visual Storytelling. Structured Abstract
Ceballos-Ochoa, Lina María	Mindful Consumption: a Research Program
Celhay, Franck	Letters of Legacy: How Typography Shape Brand Longevity Across Cultures
Centeno-Velázquez, Edgar	Authentic Narratives: How Femvertising Shapes Inclusivity: Structured Abstract
Cez, Alizée	Structured Abstract: How to Improve Brand Relationships Using Intergenerational Capital ?
Chacon, Alvaro	The Impact of AI Recommendation Confidence and Precision on Consumer Decision-Making Hedonism and Algorithmic Marketing: How Consumer Values Shape Responses to AI Agents Embracing Algorithms: How Learning Labels Enhance Algorithm Adoption
Chan, Eugene	Political Ideology and Perceptions of Pride: How Model Race Shapes Consumer Responses in Advertising
Chan, Fanny	The Role of Start Temporal Landmark on Consumer Preferences of Self-Improvement Products
Chandrasapth, Koblarp	Funwashing Counterfeits of Luxury Brands: the Case of Van Cleef
Chang, Enchi	Is Green Consumption Cognitively or Emotionally Contagious? – Structured Abstract Why Get Connected in B2B Service Online Marketplaces? - Structured Abstract
Chang, Woojung	When Digital Transformation Capability Pays off: Its Strategic Focus and Contexts
Chatelain, Amber	Small Business, Big Impact: Social Responsibility During Community Crisis - Structured Abstract
Chatzipanagiotou, Kalliopi	Rethinking Parasocial Relationship: Structured Abstract
Chauhan, Ayushi	An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract
Chedotal, Camille	Typology of French Consumers According to Their Sustainable Food Practices and Their Level of Trust in the Food System: Structured Abstract.
Chekembayeva, Gaukhar	Transforming Online Beauty Shopping with Augmented Reality
Chelekis, Jessica	(Im)Migrants’ Reactions to Value-Driven Acculturation: a Study of South Asian Ethnic Community Expressions with British Politics
Chen, Bowei	The Role of Emotions in C2C Bullying in Online Brand Communities: Structured Abstract
Chen, Chi-Ting	Scale Development of Hotel Indoor Environmental Quality: Structured Abstract
Chen, Hui	I Live Abroad, but My Home Brands Still Touches Me: Structured Abstract
Chen, Kuan-Ju	Developing the Trans-Parasocial Relations Scale for Measuring Engagement with Influencer Marketing
Chen, Mei-Fang	Key Factors Influencing Consumers’ Purchase Intention of Suboptimal Foods
Chen, Yu	Time Travel in Immersive VR Communication to Reinforce Sustainability Awareness Among Youngsters
Chen, Zhifeng	Corporate Social Responsibility (CSR) and Meaningfulness in Luxury Consumption Among Religious Consumers
Cheng, Zixuan Mia	When Generative AI Meets Human Creativity: Rethinking How Societal Norms Drive Diversity and Inclusion in Advertisements From Personal Influence to Social Impact: How Social Media Influencers Shape Consumer Responses Towards Social Goods
Chiu, Hung-Chang	Exploring the Impact of the Omnichannel Environment on Customer Engagement: Structured Abstract
Chopdar, Prasanta Kr	Guest-Host Personality Congruence and Value Co-Creation Behavior in Peer-to-Peer Accommodation
Chou, Cindy Yunhsin	Service Safety: a Lifeline for Vulnerable Consumers
Chou, En-Yi	Green Coolness: Overcoming Social Dilemma in Green Consumption: Structured Abstract Connecting Digitally, Retaining Frontlines: the Influence of Intra-Organizational Social Media on Frontline Professional Employee Retention Through Social Capital in Long-Term Services and Supports: Structured Abstract
Chowdhury, Noman	Measuring Safe Customer Experience in Omnichannel Retailing and Its Impact on Customer Well-Being
Chowdhury, Tamgid Ahmed	Exploring the Touchpoints in the Customer Path Model in the Connected Era: a Case on Restaurants
Chowdhury, Tilottama G.	Sensory Compared to Affective Engagement Effects on Self-Brand Connections: Structured Abstract The Relationship Between Emotional Intelligence, Personality and Artificial Intelligence, Empirical Evidence from China and the US: Structured Abstract
Christofi, Michael	Emerging Technologies and Consumer Obesity: a Systematic Review and Directions for Future Research – Structured Abstract Structured Abstract: the Effect of Personality on Consumer Stockpiling Behaviour During a Pandemic: Implications for Marketing Strategy
Cichoń, Dariusz	Xenocentrism and Impulsive Buying in Millennial Female Cosmetic Consumers
Cleveland, Mark	The Social Identity and Psychology of Mixed-Ethnic/Race Consumers: an International Study
Coda, Renato	Next-Gen Marketing Insights: Human-AI Collaboration in Analytics
Constantinou, Angela	Structured Abstract: the Effect of Personality on Consumer Stockpiling Behaviour During a Pandemic: Implications for Marketing Strategy
Cooper, Dylan	The Effect of Platform Type & Content Congruity on Perceived Creepiness of Personalized Ads: Structured Abstract
Cooper, Jack	Exploring Gay Consumers' Skepticism Toward LGBTQ-Themed Cause-Related Marketing Campaigns
Costa Pinto, Diego	Structured Abstract: Innovating Healthcare Services with Conversational AI: the Role of Empathy and Vulnerability in Patient Satisfaction Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience? Structured Abstract: How Self-Idealization on Social Media Shapes Goal Pursuit
Cottet, Patrice	How Incorporating Inclusivity in the Packaging Could Drive Consumer Activism
Coulter, Robin	Sensory Compared to Affective Engagement Effects on Self-Brand Connections: Structured Abstract
Cours Anderson, Kelley	Exploring Meaning in Life, Social Media Addiction, and Impulse Buying: a Perspective on Consumer Well-Being
Cowan, Kirsten	Harnessing Virtual Reality to Connect, to Motivate, and to Create: Connecting People to Nature: Virtual Reality Gaming as an Innovative Marketing Channel to Promote Sustainable Behaviors Exploring the Effect of Incorporating AI-Based Recommendations in Augmented Reality Applications: an Abstract Presentation 1: Conserve, Reduce and Repair: Encouraging Charitable Giving for Animal Conservation via Virtual Reality
Cronin, Joe	Thirty Years of Service Quality Research and the Implications of Service-Dominant Logic: Is Quality Co-Created?
Cruz, Angela Gracia B.	How Brands Navigate Cultural Appropriation: Toward a Strategic Framework for Responsible Cultural Difference Marketing – Structured Abstract
Cusin, Julien	From King to Threatened: Customers’ Acceptance of Threatening Messages Against Incivility in Service Settings
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D Manavi, Anicar	Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured Abstract
Dalakas, Vassilis	The Way You Make Me Feel: a Field Experiment on Happy Vs. Sad Background Music in Brand-Sponsored TikTok Posts: Structured Abstract
Dampérat, Maud	Can Firms Co-Create with Customers Responsibly in the New Product Development Process? a Path Towards Responsible Innovation
Dan, Ioana	The Role of Extraversion in Generating Positive eWOM via Social Media Brand Page Engagement
Danatzis, Ilias	I Know the Feeling! - Eluding Brand Activism Backlash with Affective Medium Musical Fit: Structured Abstract
Darrat, Mahmoud	Exploring the Moral and Behavioral Impact of Customer Incivility: a STRUCTURED ABSTRACT
Das, Arijit	Making Brand’s Sustainability Communication More Effective: Message Features and Brand Engagement
Das, Gopal	Mindful Gaming in a Busy World: Exploring the Retro Renaissance Mitigating Negative Country-of-Origin Effects: the Role of Producer Personification
Das, Sitanshu Sekhar	Guest-Host Personality Congruence and Value Co-Creation Behavior in Peer-to-Peer Accommodation
Das, Soumyajit	The Role of Familiarity & Self-Congruence in AI-Powered Personalized Recommendations: Insights from the Theory of Planned Behaviour
Dash, Rupanwita	Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured Abstract
Davari, Arezoo	AI Chatbots, Privacy Concerns and Anthropomorphism: a Privacy Calculus Perspective
Dayanğan, Çağla	Mapping Dynamic Capabilities and Performance Relationship in Exporting: a Taxonomy and Research Agenda
de Jong, Ad	Mapping the Topical Landscape and Evolution of Tourism Research - a Novel Mixed-Method Review Approach: Structured Abstract
De Ruyter, Ko	I Know the Feeling! - Eluding Brand Activism Backlash with Affective Medium Musical Fit: Structured Abstract
Decarlo, Thomas	Effect of ESG Performance on Sales Force Productivity: Moderating Influence of Value Appropriation Actions
Degutis, Mindaugas	Personal Data Disclosure to Crowdfunding Platform: the Case of Donation to a Social Cause. Structured Abstract
Deitz, George	Effect of ESG Performance on Sales Force Productivity: Moderating Influence of Value Appropriation Actions
Delcourt, Cécile	Exploring Faked Engagement Behaviors in Health and Fitness Platforms
Dessart, Laurence	Exploring the Influence of Violated Expectations on Consumer Engagement Harnessing Virtual Reality to Connect, to Motivate, and to Create: the Role of Nostalgia in Vr Experiences of Heritage Brands: the Case of “Eternelle Notre Dame” Presentation 1: Conserve, Reduce and Repair: Encouraging Charitable Giving for Animal Conservation via Virtual Reality Exploring Faked Engagement Behaviors in Health and Fitness Platforms
Dey, Bidit L.	Integrating AI for Enhanced Relationship Marketing Strategies (Im)Migrants’ Reactions to Value-Driven Acculturation: a Study of South Asian Ethnic Community Expressions with British Politics
Diallo, Mbaye Fall	How Do Emotions Influence Consumer Behavior During Brand Crises? Analyzing the Moderating Role of Crisis Response Strategies
Dickert, Stephan	How Does Framing Drive Consumer Climate Engagement on Social Media? Abstract
Ding, Rong	More Charitable When Colder, but Conditions Apply: Regulatory Focus Moderates Temperature’s Influence on Charitable Donations
Disslbacher-Fink, Johanna	Influencer-Brand Fit and the Influencer Size Effect: Unveiling Alternative Explanations for Influencer Power
Dixit, Dr. Saumya	The Role of Familiarity & Self-Congruence in AI-Powered Personalized Recommendations: Insights from the Theory of Planned Behaviour
Do, Ky-Minh	Beyond Reality: Unveiling Tourists’ Affective and Cognitive Experiences in the Metaverse
Donavan, Todd	Exploring the Hierarchical Nature of How Risk-Taking Affects Our Willingness to Try New Products
Dong, Beibei	The Mitigating Effects of Sender and Content Personalization on Name Personalization
Dong, Xinyu	From Dissatisfaction to Happiness: the Mediating Role of Negative Online Brand Engagement: Structured Abstract
Doong, Shing-Hwang	AI Chatbot Affordances as Drivers of Purchase Intentions: Integrating Entertainment and Privacy Concerns
Droulers, Olivier	Mono or Multi-Colored? the Influence of Assortment Colorfulness: Structured Abstract
Dubey, Ashish	Digital Platforms as Brands: a Conceptual Framework of Network Based Brand Equity
Dubois, Magalie	Do Wine Awards Reflect Consumers’ Taste?
Dupuis Day, Irma	Blockchain Smart Packaging in Wine: Exploring the Interplay of Trust, Expected Value, and Customer Engagement Behaviours
Durif, Fabien	A Delphi Method for Delimiting Menvertising
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Ein-Gar, Danit	Helping a Boy or a Girl? the Effect of Recipient’s Gender and Donor’s Culture on Donation Decisions
El Banna, Alia	Armenian Consumers Attitudes: Pre and Post 2020War: Structured Abstract
El Halabi, Malak	Regulated AI in Education: Examining the Ethical and Innovative Dimensions of Generative AI Implementation in Business Schools
El Midaoui, Youssra	Exploring the Influence of Violated Expectations on Consumer Engagement
Elahee, Mohammad Niamat	The Relationship Between Emotional Intelligence, Personality and Artificial Intelligence, Empirical Evidence from China and the US: Structured Abstract
Elhoushy, Sayed	SustainAbility Marketing from Research to Teaching How Does Framing Drive Consumer Climate Engagement on Social Media? Abstract SustainAbility Marketing from Research to Teaching: Engaging with Curriculum, Campus, and Community A Multidimensional View of Value Vestige Within Social Media Brand Communities: Structured Abstract
Elliot, Esi	The Role of Cross-Cultural Marketing in the Transmodern Dynamic Landscape of Business: Insights from Visual Storytelling. Structured Abstract
Eltner, Robin	Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts
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Faget, Marc	How Wine Tourism and Servitization Shape Consumer Behavior and Enhance Winery Value
Faiyaz, Tawsif Abrar	The Effects of Packaging Innovativeness on Purchase Intention: the Mediating Roles of Brand Credibility and Product Innovativeness and the Moderating Role of Brand Image
Faramarzi, Ashkan	The Impact of Cultural Dimensions on the Servitization-Performance Relationship
Farquhar, Jillian	Growing up or Growing Debt: Consumer Indebtedness and ‘Being an Adult’
Fatema, Bente	Intersection of Coloniality and Consumption
Fauvel, Léa	A Delphi Method for Delimiting Menvertising
Ferreira, Caitlin	Fur Real: the Impact of Pet Influencer Credibility on Brand Attitude and Purchase Intention in an Emerging Market Context: a Structured Abstract
Fessi, Lilia	From Stigma to Destigmatization: Strategies for Market Transformation
Filali Boissy, Douniazed	The Influence of Virtual Influencers: Shaping Consumer Conversion Paths
Firat, Fuat	The Role of Cross-Cultural Marketing in the Transmodern Dynamic Landscape of Business: Insights from Visual Storytelling. Structured Abstract
Flacandji, Michaël	From King to Threatened: Customers’ Acceptance of Threatening Messages Against Incivility in Service Settings
Flacandji, Mickael	The Silver Lining Effect of Consumers-Based Awards on Wine and Food Product Evaluations
Ford, John	Cross-Cultural Issues in Marketing: Academic Research and Practical Applications
Fracarolli Nunes, Mauro	Consumer Reactions to Circular Production of Luxury
Frade, João Lucas H.	Investigating Gender Differences for Brand Attention During in-Stream Advertisement
Franchim, Debora	Culture and Retail Loyalty Programs: a Cross-Cultural Analysis
François-LeCompte, Agnès	Typology of French Consumers According to Their Sustainable Food Practices and Their Level of Trust in the Food System: Structured Abstract.
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Gadhi, Rahmana	Advertising Appeals and Celebrity Influence: Rekindling Love for Dead Brands
Galindo-Cruz, Fernando	Mindful Consumption: a Research Program
Garaus, Marion	Gender Differences in Reactions to Homosexual Representation in Advertising: the Role of Perceived Integrity on Purchase Intentions: Structured Abstract Transforming Online Beauty Shopping with Augmented Reality
García de Frutos, Nieves	Reducing Single-Use Plastics: a Matter of Attitudes, Beliefs and Norms
Garnelo-Gomez, Irene	Promoting Independent Living: Exploring Motivations and Barriers for Sensor-Based Assistive Technologies in Reading's Elderly Population
Garnier, Marion	Direct Support to Media Personas and the Influence of Perceived Relationships
Gassner, Rebecca	Gender Differences in Reactions to Homosexual Representation in Advertising: the Role of Perceived Integrity on Purchase Intentions: Structured Abstract
Gatterer, Bettina	Framing Numerical Attributes in Daily Vs. Yearly Terms and Addressing Consumer Individually Vs. Collectively in Environmental Brand Messages: an Exploration of Independent, Interactive, and Conditional Effectiveness
Gawhinde, Shanul	Ai Versus Human Recommenders: the Role of Green Citizenship and Anthropomorphism in Shaping Intentions to Visit Green Hotels
Gera, Nazia	Mindful Gaming in a Busy World: Exploring the Retro Renaissance
Ghaffar, Abdul	Xenocentrism and Impulsive Buying in Millennial Female Cosmetic Consumers
Giachino, Chiara	“Put Yourself out There” but Know the Risks: from Online Visibility to Vulnerability
Gică, Oana	The Role of Extraversion in Generating Positive eWOM via Social Media Brand Page Engagement
Gilal, Faheem Gul	The Role of Self-Determined Need Satisfaction and Frustration in Capturing Professor’s Brand Equity: a Comprehensive Framework Reviving Memories to Fuel Brand Loyalty
Gilal, Faheem Gul	Exploring the Impact of Extrinsic Motivation Factors on Consumers’ Willingness to Purchase Vintage Products: the Moderating Influence of Need for Uniqueness and Generational Differences Advertising Appeals and Celebrity Influence: Rekindling Love for Dead Brands The Interplay of Psychological Needs and Passion in Restaurant Brand Review Intentions
Gilal, Naeem Gul	The Role of Self-Determined Need Satisfaction and Frustration in Capturing Professor’s Brand Equity: a Comprehensive Framework Reviving Memories to Fuel Brand Loyalty Exploring the Impact of Extrinsic Motivation Factors on Consumers’ Willingness to Purchase Vintage Products: the Moderating Influence of Need for Uniqueness and Generational Differences Advertising Appeals and Celebrity Influence: Rekindling Love for Dead Brands The Interplay of Psychological Needs and Passion in Restaurant Brand Review Intentions
Gilal, Rukhsana Gul	The Role of Self-Determined Need Satisfaction and Frustration in Capturing Professor’s Brand Equity: a Comprehensive Framework Exploring the Impact of Extrinsic Motivation Factors on Consumers’ Willingness to Purchase Vintage Products: the Moderating Influence of Need for Uniqueness and Generational Differences
Gilal, Rukhsana Gul	Reviving Memories to Fuel Brand Loyalty Advertising Appeals and Celebrity Influence: Rekindling Love for Dead Brands The Interplay of Psychological Needs and Passion in Restaurant Brand Review Intentions
Giraldi, Janaina M. E.	Investigating Gender Differences for Brand Attention During in-Stream Advertisement
Gironda, John	Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract
Girão Carrilho, Mariana	Structured Abstract: Innovating Healthcare Services with Conversational AI: the Role of Empathy and Vulnerability in Patient Satisfaction
Godefroit-Winkel, Delphine	An Examination of the Drivers of Water Conservation Engagement
Goehrig, Lawrence	Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract
Golden, Linda	The Role of Comparative Advertising Format, Message Sidedness and Need for Cognition in Consumer Response to Ads
Gomes, Carolina	Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract
Goncalves, Olga	Emotional Strategies in Agents’ Self-Presentation as Goffmanian Performance
Gonçalves, Ana Rita	How Is Artificial Intelligence Shaping Guest Engagement in Luxury Hospitality?: Structured Abstract
Gordon, Donovan	AI and the Modern Customer: the Role of Transparency in Marketing Tactics and Firm-Level Strategy
Gordon-Wilson, Sianne	An Examination of the Drivers of Water Conservation Engagement
Goudarzi, Kiane	Redefining Roles: How Patient Support Enhances Caregiver Job Satisfaction
Gouveia, Carlota	The Rise of Virtual Kitchens: Investigating the Key Factors Influencing Restaurant Adoption
Goyal, Praveen	The Influence of Positive Emotions on Private Pro-Environmental Behavior from the Perspective of Apparel Industry: Structured Abstract
Goyal, Sakshi	The Influence of Positive Emotions on Private Pro-Environmental Behavior from the Perspective of Apparel Industry: Structured Abstract
Granstedt, Anna	Climate Change and Market Emergence Within the Wine Industry: Structured Abstract
Gremler, Dwayne D.	Air Quality Perceptions in Servicescapes: Measurement and Model Test
Grewal, Dhruv	Mapping the Topical Landscape and Evolution of Tourism Research - a Novel Mixed-Method Review Approach: Structured Abstract
Griffiths, Merlyn	Exploring Firm-to-Firm Distrust and Sustainability: a Case Study of TerraCycle
Grigoriou, Nicholas	A Couple of Jets Would Wipe out All My Efforts—Aviation's Overlooked Impact on Global Warming
Grunwald, Guido	Gen Z Consumers’ Purchase Intentions of Fair Trade Products in an Emerging Market: the Role of Fair Trade Related Mindset How Celebrity and Influencer Endorsements Perform Across Different Media Platforms in an Emerging Market
Gu, Hangyu	The Role of Comparative Advertising Format, Message Sidedness and Need for Cognition in Consumer Response to Ads
Gudergan, Siegfried	Measuring Safe Customer Experience in Omnichannel Retailing and Its Impact on Customer Well-Being
Gupta, N	Does Mindful Consumption Mediate the Effect of Mindfulness on Life Satisfaction?
Gupta, Sharad	Does Mindful Consumption Mediate the Effect of Mindfulness on Life Satisfaction?
Gupta, Shikha	Selecting the Ideal Virtual Influencer: a Text Analytics Approach to User Comments
Gustafsson, Anders	Make Them an Offer They Can’T Refuse: How Influencers Evaluate and Select Brand Offers Do Followers Break-up When an Influencer Takes a Social Media Break?
Gutierrez González, Ana Karen	Exploring the Use of TikTok as a Search Engine in Generation Z
Gutuleac, Rada	Can Virtual Influencers Foster Real Wanderlust? Leveraging Physical and Behavioral Anthropomorphism to Promote Tourism Destinations “Put Yourself out There” but Know the Risks: from Online Visibility to Vulnerability
Guzmán Martínez, Francisco Jesús	Luxury at a Cost
Gvirtz, Andrés	Geo-Targeted GenAI Content: Improving Consumer Engagement with Contextually Relevant Visuals
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Hadar, Liat	The Effect of Online Cart Composition on Cart Abandonment
Hafiz, Afshan	An Exploration of Consumer Behavior Changes by Clusters of Life Events
Hamdi-Kidar, Linda	Green Innovation Adoption: Examining the Role of Lead, Innovative and Average Users
Hameed, Zahid	Xenocentrism and Impulsive Buying in Millennial Female Cosmetic Consumers
Han, Ye	Paying for Connection over Content in Live Streaming: Structured Abstract
Hang, Haiming	Corporate Social Responsibility (CSR) and Meaningfulness in Luxury Consumption Among Religious Consumers
Hansen, John	Effect of ESG Performance on Sales Force Productivity: Moderating Influence of Value Appropriation Actions
Hao, Shuyi	Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media: Structured Abstract
Happer, Catherine	Consumer Role Behaviours During Cyberbullying Incidents in Online Brand Communities: Structured Abstract
Harrison, Dana	Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience?
Harrison, Kristina	Development of a Scale Concerning Patient Satisfaction and Well-Being in Dental Healthcare
Hartmann, Lena	Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts
Hashim, Sharizal	From Awareness to Action: a Systematic Review of Sustainability Campaigns and Market Response
Hass, Ashley	Sustainable Me: the Mental Health Journey of Marketing Graduate Students and Academics Sustainable Me: Mental Health in Marketing Academia Exploring Meaning in Life, Social Media Addiction, and Impulse Buying: a Perspective on Consumer Well-Being
Hassan, Mahmud	The Effects of Packaging Innovativeness on Purchase Intention: the Mediating Roles of Brand Credibility and Product Innovativeness and the Moderating Role of Brand Image
Hattula, Johannes	Happy Accidents or Hallucinations? the Impact of AI-Driven Serendipity on Creative Professionals
Heierli, Reto	Balancing Potential and Ethics: a Comprehensive Exploration of AI in Marketing
Heirati, Nima	Watch out: Robot in the House! a Study on Robot Avoidance
Hemonnet, Aurelie	“Ecological Backlash”: Uncovering the Antecedents of Consumer’s Discontinuous Sustainable Behavior: Structured Abstract Green Innovation Adoption: Examining the Role of Lead, Innovative and Average Users
Henkens, Bieke	Watch out: Robot in the House! a Study on Robot Avoidance
Herhausen, Dennis	Linguistic Extraordinariness and Experiential Evaluations
Herle, Flavia	The Role of Extraversion in Generating Positive eWOM via Social Media Brand Page Engagement
Hess, Alexandra	The Unintended Consequence of Virtuous Colored Store Environments on Wholesome Choices: Structured Abstract
Hessick, Catherine	Sustainable Me: the Mental Health Journey of Marketing Graduate Students and Academics Sustainable Me: Mental Health in Marketing Academia
Hilken, Tim	From Text to Screens: Development of the Transportation Scale-Short Video (TS-SV) an Abstract
Hofer, Katharina	Global Marketing in the New Verse: Trends and Ideas
Hollstein, Anna Sophie	Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community
Holub, Sandra	Gender Differences in Reactions to Homosexual Representation in Advertising: the Role of Perceived Integrity on Purchase Intentions: Structured Abstract
Horsthemke, Johanna	Discounts or Donations - the Effectiveness of Different Keep Rewards in Product Return Management: Structured Abstract
Hsiao, Ming-Hsiung	AI Chatbot Affordances as Drivers of Purchase Intentions: Integrating Entertainment and Privacy Concerns
Hsieh, Yi-Ching	Impact of Corporate Sociopolitical Activism Alignment on Consumer Intentions: the Role of Product Type and Relationship Norms: Structured Abstract
Hu, Hsin-Hui Sunny	Beyond Points: What Accounts for Loyalty Reward Donations?
Huang, Ava	Distribution and Luxury Brand Perceptions Is More Distribution Worse Does Where You Buy a Luxury Brand Matter for Its Luxuriousness
Huang, Chao-Chin	Corporate Conscientious Brand: Proposing a Framework from a Systematic Literature Review
Huang, Guei-Hua	Being Eco-Friendly When Packing Your Gifts: the Interactive Effect of Package Type, Self-Esteem, and Power Perception
Huang, Hsiu Ying	Exploring Consumer Experience in Terroir Product Consumption: a Case Study of Taiwanese Tea
Huang, Lei	Beyond the Screen: the Role of Human-Likeness and Parasocial Interaction in Virtual Influencer Marketing
Hubers, Frank	Country of Origin Legitimacy and Diffusion of Reverse Innovation: an Experimental Vignette Study
Hung, Huang-Shun	Exploring the Impact of the Omnichannel Environment on Customer Engagement: Structured Abstract
Husain, Dr. Rehan	Pixelated Personas & Real Connections: the Untold Story of Virtual Influencers Driving Affinity Towards Brands
Husemann-Kopetzky, Markus	How Does the Fight Against Food Waste Affect Customers’ Attitude Toward Retailers? – the Impact of Price Promotions and Justification of Marketing for Suboptimal Food: Structured Abstract
Hwang, Euejung	The Unintended Consequence of Virtuous Colored Store Environments on Wholesome Choices: Structured Abstract
Hwang, Jiyoung	Bridging Real and Virtual Worlds: the Impact of Psychological Distance and Vividness in Shaping Innovative VR-Based Omnichannel Promotions
Hwang, Kyusung	Consumer Responses to Human Versus AI Service Exchanges: Structured Abstract
I
I. Khoulani, Oussama	Service Providers’ Control Mechanisms in Collaborative Services
Iacobucci, Dawn	Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract
Idrissi Tafraouti, Salma	Consumer Perceptions of Gender Fluidity in Fashion: a Social Media Netnographic Study
Innocent, Morgane	Typology of French Consumers According to Their Sustainable Food Practices and Their Level of Trust in the Food System: Structured Abstract.
Irfan, Fatima	Country of Origin Legitimacy and Diffusion of Reverse Innovation: an Experimental Vignette Study
Ishaq, Muhammad Ishtiaq	Relative Importance of Social Media Influencers and Celebrity in Purchase Intentions Using Multi-Method Research Design AI-based Service Recommendations in the Hospitality Sector: an Experimental Study
Islam, Tahir	Xenocentrism and Impulsive Buying in Millennial Female Cosmetic Consumers
Iyer, Pramod	AI Chatbots, Privacy Concerns and Anthropomorphism: a Privacy Calculus Perspective
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Jacobi, Erik	Live Streamer Commerce: Exploring How the Interconnections Among Brand, Streamer, and Follower Translate into Behavioral Outcomes: Structured Abstract
Jae, Haeran	Field Insights Exploring Healthcare Providers’ Responses to Negative Online Reviews: Structured Abstract
Jagani, Khyati	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?
Jain, Tanisha	Do Eco-Labels Work? a Meta-Analysis on the Effectiveness of Eco Labels on Consumers’ Purchase Intentions.
Janda, Swinder	Exploring the Hierarchical Nature of How Risk-Taking Affects Our Willingness to Try New Products
Jang, Seongsoo	What Shapes Csr Focus? Dynamic Capability and Market Influences: a Structured Abstract
Jaud, David	The Silver Lining Effect of Consumers-Based Awards on Wine and Food Product Evaluations
Javani, Vajiheh	Digital Transformation in Football: Reshaping Fan Engagement
Jeannot, Florence	Can Firms Co-Create with Customers Responsibly in the New Product Development Process? a Path Towards Responsible Innovation
Jiang, Peilin	Exploring the Effect of Incorporating AI-Based Recommendations in Augmented Reality Applications: an Abstract
Jimenez, Nadia	A Moderated Mediation Model of Consumer Cyberbullying in Online Brand Communities: an Abstract
Jin, Jerry	Agility and Performance: a Meta-Analytic Review of Mixed Effects
Jongmans, Eline	Can Firms Co-Create with Customers Responsibly in the New Product Development Process? a Path Towards Responsible Innovation
Joshua George, Allen	Mindful Consumption: a Research Program
Jouny-Rivier, Elodie	The Influence of Virtual Influencers: Shaping Consumer Conversion Paths
Jung, Inhaeng	Do Wine Awards Reflect Consumers’ Taste?
Jung, Minah	Perceived Reliance on Advice for Others
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Kacha, Mathieu	Effects of Singular (Versus Plural) Informal Second-Person Pronoun Usage Depending on the Nature of the Content of a Brand Post: Structured Abstract Letters of Legacy: How Typography Shape Brand Longevity Across Cultures
Kakas, Meike	Structured Abstract: When and How Consumers Fall for Temptations: a Review
Kalra, Daman	Navigating the Artificial Influence on Social Media: a Qualitative Study on Virtual Influencers
Kalwey, Tim	Future of Marketing Work
Kampouri, Katerina	Drunk Shopping in Online Context(S): a Structured Abstract
Kanitz, Christopher	Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community AI Vs. EI – Understanding the Nexus Between Artificial Intelligence and Emotional Intelligence and Its Challenges for the Marketing Domain
Kanitz, Christopher	Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice
Kapoor, Anuj Pal	Selecting the Ideal Virtual Influencer: a Text Analytics Approach to User Comments
Kapoor, Payal	Sustainable Metaverse Tourism: the Role of Multisensory Experience, Mental Imagery, and Social Presence in Boosting Pro-Environmental Travel Behavior
Kapukaya, Nilufer	How Celebrity and Influencer Endorsements Perform Across Different Media Platforms in an Emerging Market
Kara, Ali	Gen Z Consumers’ Purchase Intentions of Fair Trade Products in an Emerging Market: the Role of Fair Trade Related Mindset How Celebrity and Influencer Endorsements Perform Across Different Media Platforms in an Emerging Market
Kastanakis, Minas	Drunk Shopping in Online Context(S): a Structured Abstract
Kaur, Loveleen	Exploring the Nexus of Masstige, Experience, Brand Love, Brand Happiness and eWOM: a Masstige Perspective
Kausel, Edgar E.	Embracing Algorithms: How Learning Labels Enhance Algorithm Adoption
Keel, Astrid	Development of a Scale Concerning Patient Satisfaction and Well-Being in Dental Healthcare
Keller, Wiebke I. Y.	Price Framings Influence Consumer Choices Beyond Mathematical Calculations
Kergoat, Marine	The Moderating Role of Risk in Sensory Transfer of Perceived Quality from Container’s Tactile Cues to Beverage Purchase Intention
Kessous, Aurélie	Structured Abstract: How to Improve Brand Relationships Using Intergenerational Capital ?
Ketron, Seth	Harnessing Virtual Reality to Connect, to Motivate, and to Create: Connecting People to Nature: Virtual Reality Gaming as an Innovative Marketing Channel to Promote Sustainable Behaviors
Khalil, Zarjina Tarana	The Effects of Packaging Innovativeness on Purchase Intention: the Mediating Roles of Brand Credibility and Product Innovativeness and the Moderating Role of Brand Image
Khare, Adwait	Sensory Compared to Affective Engagement Effects on Self-Brand Connections: Structured Abstract
Khelladi, Insaf	The Influence of Virtual Influencers: Shaping Consumer Conversion Paths
Kim, Carissa	The ‘Karen’ Effect: How Perceptions of Customer Entitlement Impacts Frontline Employees
Kim, Dongyoup	Consumer Responses to Human Versus AI Service Exchanges: Structured Abstract Enhancing Meaningful Satisfaction: Experiential Purchases, Self-Expansion, and Mental Simulation
Kim, Jaeyeon	Utilizing Dynamic Norms to Promote Pro-Environmental Behaviors: the Moderating Role of Consideration of Future Consequences
Kim, Jarim	Utilizing Dynamic Norms to Promote Pro-Environmental Behaviors: the Moderating Role of Consideration of Future Consequences
Kim, Sangahn	Online Brand Communities as a Services Marketing Channel: an Exploratory Study of Apple Support Community Using a Machine Learning Approach
Kincl, Tomas	Xenocentrism and Impulsive Buying in Millennial Female Cosmetic Consumers
Kitsopoulou, Vanya	Brand Bonds Beyond Profit: Exploring Brand Relationships in the Nonprofit Sector
Kivenzor, Gregory	Cross-Cultural Issues in Marketing: Academic Research and Practical Applications
Klein, Kristina	Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice
Klucarova, Sona	Sustainable Me: the Mental Health Journey of Marketing Graduate Students and Academics Sustainable Me: Mental Health in Marketing Academia
Kock, Florian	Mapping the Topical Landscape and Evolution of Tourism Research - a Novel Mixed-Method Review Approach: Structured Abstract
Koenig, Tatjana	Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts
Kogut, Tehila	Helping a Boy or a Girl? the Effect of Recipient’s Gender and Donor’s Culture on Donation Decisions
Kordrostami, Elika	Political Ideology and Perceptions of Pride: How Model Race Shapes Consumer Responses in Advertising
Kordrostami, Melika	Political Ideology and Perceptions of Pride: How Model Race Shapes Consumer Responses in Advertising
Kostelijk, Erik	Mapping the Value Dimensions of Sustainable Consumer Behavior: Structured Abstract
Kostyk, Alena	Presentation 1: Conserve, Reduce and Repair: Encouraging Charitable Giving for Animal Conservation via Virtual Reality
Kostyk, Alena	Harnessing Virtual Reality to Connect, to Motivate, and to Create: Connecting People to Nature: Virtual Reality Gaming as an Innovative Marketing Channel to Promote Sustainable Behaviors I Live Abroad, but My Home Brands Still Touches Me: Structured Abstract Rethinking Parasocial Relationship: Structured Abstract
Kou, Weixi	Cross-Cultural Typography: a Dual Study on Bilingual Design and Brand Longevity Letters of Legacy: How Typography Shape Brand Longevity Across Cultures
Kovarski, Olivier	Generative AI and Choice Influence
Koçak, Zahide Kübra	Consumer’s Intention to Purchase Smart Furniture: Using the Theory of Planned Behaviour and Technology Readiness
Krey, Nina	Do Eco-Labels Work? a Meta-Analysis on the Effectiveness of Eco Labels on Consumers’ Purchase Intentions.
Krishen, Anjala	Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract
Kristofferson, Kirk	Harnessing Virtual Reality to Connect, to Motivate, and to Create: Connecting People to Nature: Virtual Reality Gaming as an Innovative Marketing Channel to Promote Sustainable Behaviors
Krystek, Sophia	Sharing Curated Travel Experience: Personal Branding and Impression Management on Social Media by Millennials and Gen Zs: Extended Abstract
Kuang, Yunmei	The Impact of Communal Coping on Brand Community Exit During Scandals
Kukkonen, Kaisa	Making Sense of AI for Value Creation and Risk Mitigation: Structured Abstract
Kumar, Aman	Sustainable Metaverse Tourism: the Role of Multisensory Experience, Mental Imagery, and Social Presence in Boosting Pro-Environmental Travel Behavior
Kumar, Amit	Artificial Intelligence Impact on Service Performance: Scale Development Study
Kumar, Harish	Artificial Intelligence Impact on Service Performance: Scale Development Study Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases
Kumcu, Eli̇f Hasret	Analyzing National Geographic’s Use of Instagram Reels for Promoting Engagement and Sustainability
Kurian, Rose	Signaling Sustainability Through Diversity: Structured Abstract
Kvasova, Olga	Structured Abstract: the Effect of Personality on Consumer Stockpiling Behaviour During a Pandemic: Implications for Marketing Strategy
Kyriakou, Christina	Emerging Technologies and Consumer Obesity: a Systematic Review and Directions for Future Research – Structured Abstract
Kyriakou, Marina	Managerial Decision Making in Targeting Strategies: an Empirical Investigation A Longitudinal Analysis of Patterns in Selection of Export Destinations over Time: Structured Abstract
Kübler, Raoul	Tuning into the Hateverse: the Dynamics Between Conspiracy Theories, Hate Speech, and Offensive Language Usage
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Labruère Chazal, Catherine	Representation, Stereotyping and Psychological Impact of Ageism in the Fashion Media: an Abstract
Lacan, Camille	Emotional Strategies in Agents’ Self-Presentation as Goffmanian Performance
Lacoste-Badie, Sophie	Mono or Multi-Colored? the Influence of Assortment Colorfulness: Structured Abstract
Lai, Pei-Chun	Scale Development of Hotel Indoor Environmental Quality: Structured Abstract
Laithier, Julien	Do Wine Awards Reflect Consumers’ Taste?
Lakhdar, Hiba	Marketing for Sustainability: Harnessing Nature Connection and Green Demarketing – Structured Abstract
Lamoureux, Claire	How Wine Tourism and Servitization Shape Consumer Behavior and Enhance Winery Value
Langer, Markus	The Impact of AI Recommendation Confidence and Precision on Consumer Decision-Making
Lao, Jianqing Lavanda	A Comprehensive Understanding of Semantic Content for Consumer Behaviour: a Priming Effect Perspective
Laroche, Michel	The Role of Comparative Advertising Format, Message Sidedness and Need for Cognition in Consumer Response to Ads
Laud, Gaurangi	Service Safety: a Lifeline for Vulnerable Consumers
Lawson, Stephanie J.	3 Conserve, Reduce and Repair: CO2-Labeling: an Assessment of Sustainability Literacy
Le Bon, Joel	The Intelligence Showdown: Enhancing Salespeople's Hard and Soft Skills with Human and Artificial Intelligence
Le Hen, Alexandre	Mono or Multi-Colored? the Influence of Assortment Colorfulness: Structured Abstract
Lebossé, Camille	A Better Understanding of Clothing Donation and Resale Behavior Through the Perceived Value Approach: Structured Abstract
Lecat, Benoit	Crafting Meaning Through Challenge: the Role of Complexity in Luxury Consumption
Lee, Chia-Chi	Developing the Trans-Parasocial Relations Scale for Measuring Engagement with Influencer Marketing
Lee, Chia-Lin	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
Lee, Eunkyung	Consumer Responses to Human Versus AI Service Exchanges: Structured Abstract Enhancing Meaningful Satisfaction: Experiential Purchases, Self-Expansion, and Mental Simulation
Lee, Jong-Ho	When Digital Transformation Capability Pays off: Its Strategic Focus and Contexts
Lee, Zoe	Can AI Truly Foster Inclusivity? Unpacking the Impact of AI Fashion Models on Consumer Well-Being
Lee Park, Camila	Consumer Reactions to Circular Production of Luxury
Leischnig, Alexander	A Conceptual Framework for Going Beyond Direct Customers to Facilitate Innovation Success
Lejealle, Catherine	The Influence of Virtual Influencers: Shaping Consumer Conversion Paths
Lemoine, Jean-François	The Role of Augmentation Type in Shaping User Reactions in Virtual Try-on Settings
Lemoine, Jean-François	Effects of Singular (Versus Plural) Informal Second-Person Pronoun Usage Depending on the Nature of the Content of a Brand Post: Structured Abstract
Leo, Wei Wei Cheryl	Service Safety: a Lifeline for Vulnerable Consumers
Letukyte, Neda	Personality Traits, Engagement and Disclosure of Personal Data on Social Media: the Moderation of Trust. Structured Abstract
Levontin, Liat	Helping a Boy or a Girl? the Effect of Recipient’s Gender and Donor’s Culture on Donation Decisions
Li, Jyun-Yi	AI Chatbot Affordances as Drivers of Purchase Intentions: Integrating Entertainment and Privacy Concerns
Li, Libo	Sustainability in the Spotlight: Unleashing Viral Dynamics and Customer Engagement in Sustainable-Centric Content Propagation – Structure Abstract
Li, Qiqi	An Exploratory Study in the Effects of Media Portrayal on Older Consumers’ Evaluations of Narrative Short Videos Featuring Older Characters
Li, Tong	More Charitable When Colder, but Conditions Apply: Regulatory Focus Moderates Temperature’s Influence on Charitable Donations
Lianbiaklal, S	Beyond Words: Understanding Food Brand Instagram Engagement Through Verbal and Non-Verbal Cues
Liang, Haw-Yi	Green Coolness: Overcoming Social Dilemma in Green Consumption: Structured Abstract Follow Me to a Better World: Exploring the Influence of Inspirational CSR Communication on Brand Evangelism
Liang, Yan Danni	Exploring Gay Consumers' Skepticism Toward LGBTQ-Themed Cause-Related Marketing Campaigns
Liang, Yilong	Do Wine Awards Reflect Consumers’ Taste?
Liao, Shuling	Exploring the Antecedents and Consequences of Consumers' Reuse Behavior on AI Application Services-the Study of ChatGPT
Liao, Tze-Hsien	Wow, It’s so Cool! Exploring the Relationships Among Coolness, AWE Experience, and Word of Mouth: a Study of Smart Cars
Liaw, Shu-Yi	Scale Development of Hotel Indoor Environmental Quality: Structured Abstract
Lim, W M	Does Mindful Consumption Mediate the Effect of Mindfulness on Life Satisfaction?
Lim, Xin Jean	Shall Companies Take a Stance in Sociopolitical Activism? Navigating a Journey to Boost Favorable Employee Attributions and Ambassadorship Behaviors
Limongi, Ricardo	Next-Gen Marketing Insights: Human-AI Collaboration in Analytics AI In Decision-Making Marketing: Considerations And Strategic Applications within Organizational Contexts
Lin, Chen-Yu	Exploring Omnichannel Capability and Relationship Investment: Key Factors and the Impacts on Customer Inspiration: an Abstract
Lin, Cheng-Yu	Green Coolness: Overcoming Social Dilemma in Green Consumption: Structured Abstract Connecting Digitally, Retaining Frontlines: the Influence of Intra-Organizational Social Media on Frontline Professional Employee Retention Through Social Capital in Long-Term Services and Supports: Structured Abstract
Lin, Chi-Shan	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
Lin, Jhih-Syuan	Developing the Trans-Parasocial Relations Scale for Measuring Engagement with Influencer Marketing
Lin, Jiun-Sheng Chris	Do We Click at the First Sight? Modeling Customer-Employee Instant Rapport in the First Service Encounter How Service Employee Satisfaction Affects Customer Satisfaction: the Mediating Mechanism of Emotional Labor and Emotional Contagion Service Employees as Brand Ambassadors: the Influence of Service Employees’ Branding Behaviors on Brand Outcomes
Lin, Pei-En	Impact of Corporate Sociopolitical Activism Alignment on Consumer Intentions: the Role of Product Type and Relationship Norms: Structured Abstract Exploring the Impact of the Omnichannel Environment on Customer Engagement: Structured Abstract
Lin, Shu-Fang	Beyond Points: What Accounts for Loyalty Reward Donations?
Linzmajer, Marc	Air Quality Perceptions in Servicescapes: Measurement and Model Test
Liu, Leah	Sharing Less and Trading More: the Role of Image and Value Transparency in Consumer-to-Consumer Bartering
Liu, Yun	An Exploratory Study in the Effects of Media Portrayal on Older Consumers’ Evaluations of Narrative Short Videos Featuring Older Characters
Livat, Florine	The Silver Lining Effect of Consumers-Based Awards on Wine and Food Product Evaluations
Lo Ribeiro, Joel	When Generative AI Meets Human Creativity: Rethinking How Societal Norms Drive Diversity and Inclusion in Advertisements
Lourenco, Carlos	Beyond Followers: Unraveling the Dynamics of Influencer Marketing Effectiveness
Lourenço, Carlos Eduardo	Materiality Perspectives in Stakeholder Theory: a Systematic Review and Framework for Corporate Sustainability: Structured Abstract
Loveland, James	The Impact of Communal Coping on Brand Community Exit During Scandals
Loveland, Kate	The Impact of Communal Coping on Brand Community Exit During Scandals
Lowe, Ben	An Exploration of Consumer Behavior Changes by Clusters of Life Events
Lu, Huidi	More Charitable When Colder, but Conditions Apply: Regulatory Focus Moderates Temperature’s Influence on Charitable Donations Conversion Probability and Consumer Expenditure in Target Selection: a Systematic Re-Examination of Uplift Modeling: Structured Abstract
Lu, Steven Qiang	Beyond the Tangible: Unpacking the Impact of NFTs on the Traditional Art Market
Ludwig, Natalie	The Way You Make Me Feel: a Field Experiment on Happy Vs. Sad Background Music in Brand-Sponsored TikTok Posts: Structured Abstract
Lunardo, Renaud	The Silver Lining Effect of Consumers-Based Awards on Wine and Food Product Evaluations From King to Threatened: Customers’ Acceptance of Threatening Messages Against Incivility in Service Settings
Lunt, Devin	Exploring the Moral and Behavioral Impact of Customer Incivility: a STRUCTURED ABSTRACT
Luo, Eddie	An Exploration of Consumer Behavior Changes by Clusters of Life Events
Luz, Maria Margarida	Balancing Exclusivity and Accessibility: Social Media Strategies for Luxury Brands
Luzinska, Larysa	How Human Digital Presence Promotes Consumer Chatbot Usage: Structured Abstract
M
Ma, Jingjing	Helping a Boy or a Girl? the Effect of Recipient’s Gender and Donor’s Culture on Donation Decisions
Madhavaram, Sreedhar	Marketing Knowledge Orchestration by Chief Marketing Officers: Antecedents and Performance Implications – a Structured Abstract
Madias, Konstantinos	Mapping Consumer Associations with Digital Pollution: Insights for Sustainable Business Practices
Magno, Francesca	Brand Credibility and Patronage Intention Towards Cross-Border E-Commerce Marketplaces: Structured Abstract
Magnoni, Fanny	“Ecological Backlash”: Uncovering the Antecedents of Consumer’s Discontinuous Sustainable Behavior: Structured Abstract Structured Abstract: How to Improve Brand Relationships Using Intergenerational Capital ?
Magrizos, Solon	Emerging Technologies and Consumer Obesity: a Systematic Review and Directions for Future Research – Structured Abstract Drunk Shopping in Online Context(S): a Structured Abstract
Maheshwari, Vish	Investigating Gender Differences for Brand Attention During in-Stream Advertisement
Mahmoud, Ali B.	A Couple of Jets Would Wipe out All My Efforts—Aviation's Overlooked Impact on Global Warming
Mai, Li-Wei	Analyzing Customer Perceptions of Brands Committed to SDG Implementation
Mai, Robert	Money Illusion for Others
Majumder, Rajarshi	Money Illusion for Others Perceived Reliance on Advice for Others
Makarem, Suzanne	Field Insights Exploring Healthcare Providers’ Responses to Negative Online Reviews: Structured Abstract
Manavi, Anicar D.	Comparative Meta-Analysis of the Effectiveness of Inorganic and Organic Marketing Communications
Manrai, Ajay	Global Marketing in the New Verse: Trends and Ideas
Manthey, Kristin	Biases in Averaging Ratio Data: the Impact of Consumer Processing Modes
Manthé, Elodie	Are Retailers Legitimate Fundraisers? Examining Perceived Legitimacy and Donation Intentions in Checkout Charity Through Charity Triad and ABC Theories
Marangos, Stefanos	Anthropomorphism-Based AI Robots in Tourism and Hospitality: Themes, Theories, and Future Research Agenda
Marchowska-Raza, Magdalena	SustainAbility Marketing from Research to Teaching SustainAbility Marketing from Research to Teaching: Online Brand Communities and Sustainability Learning A Multidimensional View of Value Vestige Within Social Media Brand Communities: Structured Abstract
Maria T S, Christy	Multi-Platform Analysis of Food Brand Content Strategies Using Machine Learning
Mariutti, Fabiana	Blow-by-Blow Place Brand Equity Model
Marriott, Hannah	AI Soulmate? Investigating Vulnerability and Well-Being with AI Companions Can AI Truly Foster Inclusivity? Unpacking the Impact of AI Fashion Models on Consumer Well-Being
Martin, Haupt	What Drives Consumers’ Willingness to Make Sacrifices for Sustainability?
Martin Key, Thomas	Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience?
Martinez, Carolina	Hedonism and Algorithmic Marketing: How Consumer Values Shape Responses to AI Agents
Martinez, Luis	Boosting Charity Fundraising: the Neuromarketing Behind an NGO's Letter Campaign
Masoumzadeh, Mona	Switching to Luxury Virtual-Reality (VR) Products: How Consumer Traits Shape Perceptions of Status Signaling Potential
Masè, Stefania	Generation Z Embracing Sustainable Food Consumption
Maubisson, Laurent	A Better Understanding of Clothing Donation and Resale Behavior Through the Perceived Value Approach: Structured Abstract
Maurer Herter, Márcia	Brand Outcomes of Counter-Stereotypical Gender Portrayals in Advertising
Mazurova, Elena	Harnessing Virtual Reality to Connect, to Motivate, and to Create: the Role of Nostalgia in Vr Experiences of Heritage Brands: the Case of “Eternelle Notre Dame”
McCullough, Heath	Thirty Years of Service Quality Research and the Implications of Service-Dominant Logic: Is Quality Co-Created?
McDonald, Jeanette	Generation Z Embracing Sustainable Food Consumption
Megicks, Phil	A Moderated Mediation Model of Consumer Cyberbullying in Online Brand Communities: an Abstract
Mehta, Mithila	Make Them an Offer They Can’T Refuse: How Influencers Evaluate and Select Brand Offers Do Followers Break-up When an Influencer Takes a Social Media Break?
Melancon, Joanna	The Way You Make Me Feel: a Field Experiment on Happy Vs. Sad Background Music in Brand-Sponsored TikTok Posts: Structured Abstract
Melani, Julia	Beyond Followers: Unraveling the Dynamics of Influencer Marketing Effectiveness
Mertz, Breanne	Sustainable Me: the Mental Health Journey of Marketing Graduate Students and Academics Sustainable Me: Mental Health in Marketing Academia Exploring Meaning in Life, Social Media Addiction, and Impulse Buying: a Perspective on Consumer Well-Being
Miranda, Sandra	Brand Outcomes of Counter-Stereotypical Gender Portrayals in Advertising
Miranda, Silvio	AI In Decision-Making Marketing: Considerations And Strategic Applications within Organizational Contexts
Mishra, Satyam	Digital Platforms as Brands: a Conceptual Framework of Network Based Brand Equity
Mohan, Mayoor	Field Insights Exploring Healthcare Providers’ Responses to Negative Online Reviews: Structured Abstract
Moisescu, Ovidiu	The Role of Extraversion in Generating Positive eWOM via Social Media Brand Page Engagement
Moisson, Virginie	Redefining Roles: How Patient Support Enhances Caregiver Job Satisfaction
Mookherjee, Satadruta	Direct Support to Media Personas and the Influence of Perceived Relationships
Mookim, Sanjana	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?
Moore, Sarah	Linguistic Extraordinariness and Experiential Evaluations
Morgan-Thomas, Anna	From Dissatisfaction to Happiness: the Mediating Role of Negative Online Brand Engagement: Structured Abstract
Morton Rodríguez, Flor Esthela	Exploring the Use of TikTok as a Search Engine in Generation Z
Mousavi, Sahar	Effective Marketing Strategies for Localising Sport Merchandise Brands in China: Structured Abstract
Movarrei, Reza	Switching to Luxury Virtual-Reality (VR) Products: How Consumer Traits Shape Perceptions of Status Signaling Potential
Msakni, Sarra	The Role of Augmentation Type in Shaping User Reactions in Virtual Try-on Settings
Mudrisler, Berkay	From Personal Influence to Social Impact: How Social Media Influencers Shape Consumer Responses Towards Social Goods
Mueller, Stefanie	Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts
Mukherjee, Sourjo	Mindful Gaming in a Busy World: Exploring the Retro Renaissance Mitigating Negative Country-of-Origin Effects: the Role of Producer Personification
Muratore, Isabelle	Eating Behavior Change and Gender: a Spillover Approach
Mutu, Adriana	Government-Sponsored Advertising and Public Sector Management in Comparative Perspective: Legal and Regulatory Frameworks
Muzi, Davide Gabriele	Direct Support to Media Personas and the Influence of Perceived Relationships
N
Nagel, Duane	Thirty Years of Service Quality Research and the Implications of Service-Dominant Logic: Is Quality Co-Created?
Nakata, Cheryl	Impoverished and Infirmed: How Disadvantaged Consumers Navigate Life Spaces to Pursue Health
Nan, Lana	Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media: Structured Abstract
Neilson, Leighann	Sharing Curated Travel Experience: Personal Branding and Impression Management on Social Media by Millennials and Gen Zs: Extended Abstract
Nenycz-Thiela, Magda	Distribution and Luxury Brand Perceptions Is More Distribution Worse Does Where You Buy a Luxury Brand Matter for Its Luxuriousness
Nguyen, Dinh Yen Oanh	Sustainability in the Spotlight: Unleashing Viral Dynamics and Customer Engagement in Sustainable-Centric Content Propagation – Structure Abstract
Nguyen, Stephanie	Measuring Perceived Brand Legitimacy: a Scale Development Study
Niglis, Patricia	The Influence of Eco-Spirituality Versus Religiosity on Household Food Waste Recycling Behaviors
Nikolaeva, Ralitza	Making Sense of AI for Value Creation and Risk Mitigation: Structured Abstract
Nikolov, Nik	AI Chatbots, Privacy Concerns and Anthropomorphism: a Privacy Calculus Perspective
Nishiyama, Hiroko	Critical Success Factors for Foreign Startups Entering Japan: Insights from Marketing and Leadership Strategies
Nkamnebe, Anayo	Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria
Nobre, Helena	Exploring the Influence of Luxury Brand Experiences in the Metaverse on Fashion Consumers' Well-Being: an Abstract Exploring the Psychological and Social Benefits of Second-Hand Luxury Fashion: an Abstract
Norberg, Patricia	Biases in Averaging Ratio Data: the Impact of Consumer Processing Modes
Nordell, Martin	Climate Change and Market Emergence Within the Wine Industry: Structured Abstract
Northington, William M.	3 Conserve, Reduce and Repair: CO2-Labeling: an Assessment of Sustainability Literacy
Nowman, Ehfaz	The Effects of Packaging Innovativeness on Purchase Intention: the Mediating Roles of Brand Credibility and Product Innovativeness and the Moderating Role of Brand Image
Nwatu, Chibuike	Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria
Nyadzayo, Munyaradzi	Exploring Consumer Narratives of anti-Obesity Medicines Through Netnography
O
Obal, Michael	Structured Abstract on Haptic Experiences in Augmented Reality Apps: the Role of Need for Touch.
Ohlwein, Martin	Blurred Lines – Does Construal Play a Role in Brand Transgressions with Ambiguous Brand Responsibility?
Oliveira, Jorge Henrique C.	Investigating Gender Differences for Brand Attention During in-Stream Advertisement
Ooms, Ward	Country of Origin Legitimacy and Diffusion of Reverse Innovation: an Experimental Vignette Study
Orazi, Davide	Linguistic Extraordinariness and Experiential Evaluations
Orozco Gómez, Ma. Margarita	Luxury at a Cost
Ortega Egea, Jose Manuel	Reducing Single-Use Plastics: a Matter of Attitudes, Beliefs and Norms
Orzan, Mihai	Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract
Osei-Frimpong, Kofi	Establishing a Link Among Customer Experience Measurement, Customer Centricity, Customer Experience Standards, and Organizational and Financial Performance: Structured Abstract
Osorio, María Lucila	Authentic Narratives: How Femvertising Shapes Inclusivity: Structured Abstract
Oueslati, Hanene	The Influence of Eco-Spirituality Versus Religiosity on Household Food Waste Recycling Behaviors Should Customers Be Compensated for Their Personal Data? Results from a Mixed-Methods Study
Outreville, Jean François	Exploring the Role of Human Values as Cultural Drivers in the Consumption of Wine and the Other Alcoholic Beverage Consumption
Ozanne, Lucie	4 Conserve, Reduce, and Repair: Repairing Possessions: How Repair CaféS Help Consumers Navigate Scarcity
Ozbal, Okaï	The Marketing Attraction Theory: Integrating Gravitational Principles into Relationship Management
Ozcan, Tim	The ‘Karen’ Effect: How Perceptions of Customer Entitlement Impacts Frontline Employees
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Pacheco, Natalia	Balancing Exclusivity and Accessibility: Social Media Strategies for Luxury Brands
Pandit, Ameet	Integrating AI for Enhanced Relationship Marketing Strategies
Pantano, Eleonora	A Comprehensive Understanding of Semantic Content for Consumer Behaviour: a Priming Effect Perspective
Pantin-Sohier, Gaëlle	A Delphi Method for Delimiting Menvertising
Papadopoulou, Christina	The Role of International Marketing Agility in Exporting
Paparoidamis, Nicholas	The Impact of Organizational and Institutional Pressures on Sustainable Innovativeness and Performance.
Parida, Biswajita	Navigating the Artificial Influence on Social Media: a Qualitative Study on Virtual Influencers
Parida, Biswajita	A Review of Factors Affecting Consumers’ Webrooming Behavior and How Digital Technologies Shape It: a Conceptual Framework
Passebois Ducros, Juliette	Do Wine Awards Reflect Consumers’ Taste?
Patrick, Gabriel	Typology of French Consumers According to Their Sustainable Food Practices and Their Level of Trust in the Food System: Structured Abstract.
Pauwels, Koen	Tuning into the Hateverse: the Dynamics Between Conspiracy Theories, Hate Speech, and Offensive Language Usage
Pavone, Giulia	Understanding Student Traits and Motivations in Generative AI Use for Learning Through a Mixed-Method Approach: Structured Abstract
Pecot, Fabien	Letters of Legacy: How Typography Shape Brand Longevity Across Cultures
Pehlivan Yalcin, Ekin	The Effect of Platform Type & Content Congruity on Perceived Creepiness of Personalized Ads: Structured Abstract
Pelet, Jean-Eric	Trying to Solve South Africa's Port Logistics Challenges with Blockchain-Enabled Traceability
Pentina, Iryna	Persuasion in the Context of Conversational Agents: Systematic Literature Review and Research Directions
Perez Vega, Rodrigo	Promoting Independent Living: Exploring Motivations and Barriers for Sensor-Based Assistive Technologies in Reading's Elderly Population
Petrescu, Maria	Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract
Petrovici, Dan	The Role of Comparative Advertising Format, Message Sidedness and Need for Cognition in Consumer Response to Ads
Phan, Diana	Fur Real: the Impact of Pet Influencer Credibility on Brand Attitude and Purchase Intention in an Emerging Market Context: a Structured Abstract
Phillips, Megan	The Unintended Consequence of Virtuous Colored Store Environments on Wholesome Choices: Structured Abstract
Phulpoto, Amanullah	Green Innovation Adoption: Examining the Role of Lead, Innovative and Average Users
Piehler, Rico	Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice
Pigac, Tilen	Generational Differences in Perceived Effectiveness of Politeness in AI Interactions: an Analytical Study
Pitardi, Valentina	AI Soulmate? Investigating Vulnerability and Well-Being with AI Companions
Plangger, Kirk	When Generative AI Meets Human Creativity: Rethinking How Societal Norms Drive Diversity and Inclusion in Advertisements
Plé, Marina	Cinderella and Gender Stereotypes in Advertising: Structured Abstract
Prakash, Surya	Artificial Intelligence Impact on Service Performance: Scale Development Study
Pratte, Vitor	Negative Consumer–Brand Relationships: Insights from a Literature Review in Elite ABS Journals
Prayag, Girish	4 Conserve, Reduce, and Repair: Repairing Possessions: How Repair CaféS Help Consumers Navigate Scarcity
Pucciarelli, Francesca	“Put Yourself out There” but Know the Risks: from Online Visibility to Vulnerability
Purohit, Dr. Sonal	Redefining Co-Creation: Emotionally Intelligent AI and Its Role in Brand-Consumer Engagement
Pyun, Do Young	Effective Marketing Strategies for Localising Sport Merchandise Brands in China: Structured Abstract
Pérez-Bustamante Yábar, Diana	From Plate to Place: Examining the Impact of Culinary Experiences on Tourist Attitudes and Visits - Extended Abstract
Q
Qazi, Hiba	“Ecological Backlash”: Uncovering the Antecedents of Consumer’s Discontinuous Sustainable Behavior: Structured Abstract
Qian, Jiang	Beyond the Tangible: Unpacking the Impact of NFTs on the Traditional Art Market
Qian, Lixian	Behavioral Reasoning on Consumers’ Intention to Use in-Vehicle Infotainment System
Qiao, Dan	The Role of Emotions in C2C Bullying in Online Brand Communities: Structured Abstract
Qinlingda, Tan	From Awareness to Action: a Systematic Review of Sustainability Campaigns and Market Response
Quita, Agnes Gracia	Green Coolness: Overcoming Social Dilemma in Green Consumption: Structured Abstract Follow Me to a Better World: Exploring the Influence of Inspirational CSR Communication on Brand Evangelism
R
Racat, Margot	Structured Abstract on Haptic Experiences in Augmented Reality Apps: the Role of Need for Touch.
Radclyffe-Thomas, Natascha	Representation, Stereotyping and Psychological Impact of Ageism in the Fashion Media: an Abstract
Rahman, Mahabubur	What Shapes Csr Focus? Dynamic Capability and Market Influences: a Structured Abstract
Rahman, Samira	The Effects of Packaging Innovativeness on Purchase Intention: the Mediating Roles of Brand Credibility and Product Innovativeness and the Moderating Role of Brand Image
Rahman, Syed	Measuring Safe Customer Experience in Omnichannel Retailing and Its Impact on Customer Well-Being
Rahman, Zillur	Mapping Online Impulse Buying in Quick Commerce: A Bayesian Network Approach Using Machine Learning Algorithms
Ramachandran, Indu	Marketing Knowledge Orchestration by Chief Marketing Officers: Antecedents and Performance Implications – a Structured Abstract
Ramachandran, Rahul	Comparative Meta-Analysis of the Effectiveness of Inorganic and Organic Marketing Communications
Ranjan, Bhoomija	Linguistic Extraordinariness and Experiential Evaluations
Ranjan, Kumar	Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured Abstract
Ranjan, Kumar Rakesh	Comparative Meta-Analysis of the Effectiveness of Inorganic and Organic Marketing Communications
Raswant, Mahak	Understanding AI Failures and Corporate Communication Strategies: a Comprehensive Analysis
Raza, Ali	Relative Importance of Social Media Influencers and Celebrity in Purchase Intentions Using Multi-Method Research Design AI-based Service Recommendations in the Hospitality Sector: an Experimental Study
Rehman, Varisha	Understanding AI Failures and Corporate Communication Strategies: a Comprehensive Analysis Beyond Words: Understanding Food Brand Instagram Engagement Through Verbal and Non-Verbal Cues Multi-Platform Analysis of Food Brand Content Strategies Using Machine Learning
Rethore, Christophe	Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract
Revet, Karine	Regulated AI in Education: Examining the Ethical and Innovative Dimensions of Generative AI Implementation in Business Schools
Revilla-Soriano, Luz Cecilia	Which Is More Important: Candidate or Political Party? Mexico 2024 Elections’ Case: Structured Abstract
Reyes, Tomas	Embracing Algorithms: How Learning Labels Enhance Algorithm Adoption
Reyes-Mercado, Pável	Mindful Consumption: a Research Program
Reyneke, Mignon	A Pretty Penny - Consumer Perspectives on Luxury Price Increases: Structured Abstract
Reynolds, Ryann	Structured Abstract on Haptic Experiences in Augmented Reality Apps: the Role of Need for Touch.
Riahi Pour, Parichehr	Volunteering Role Attitude and Sense of Community: an Abstract
Ribeiro, Francisca	Exploring the Psychological and Social Benefits of Second-Hand Luxury Fashion: an Abstract
Richards, Melanie	Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience?
Ringle, Christian M.	Brand Credibility and Patronage Intention Towards Cross-Border E-Commerce Marketplaces: Structured Abstract
Rivière, Arnaud	A Better Understanding of Clothing Donation and Resale Behavior Through the Perceived Value Approach: Structured Abstract
Rizzo, Cristian	Can Virtual Influencers Foster Real Wanderlust? Leveraging Physical and Behavioral Anthropomorphism to Promote Tourism Destinations
Robertson, Jeandri	Fur Real: the Impact of Pet Influencer Credibility on Brand Attitude and Purchase Intention in an Emerging Market Context: a Structured Abstract
Robinot, Elisabeth	Empathy's Role in Shaping Consumer Perceptions of Corporate Philanthropy and Its Impact on Brand Loyalty
Robinson, Kate	The Impact of Organizational and Institutional Pressures on Sustainable Innovativeness and Performance.
Robinson, Stacey	Thirty Years of Service Quality Research and the Implications of Service-Dominant Logic: Is Quality Co-Created?
Rodrigues, Paula	Negative Consumer–Brand Relationships: Insights from a Literature Review in Elite ABS Journals
Rodrigues, Paula	From Plate to Place: Examining the Impact of Culinary Experiences on Tourist Attitudes and Visits - Extended Abstract How to Look After Your Mental Health Using Mindfulness: an Exploratory Study – Structure Abstract
Rogova, Natalia	Inclusive Design and Brand Allyship for Stigmatized Consumers
Rohden, Simoni	The Impact of Information Sensitivity on Technology Interaction Consumer Responses The Impact of Empathy in AI-Based Touchpoints: Structured Abstract
Rohit, Sudeep	Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured Abstract Comparative Meta-Analysis of the Effectiveness of Inorganic and Organic Marketing Communications
Rokonuzzaman, Md	AI Chatbots, Privacy Concerns and Anthropomorphism: a Privacy Calculus Perspective
Romaniuk, Jenni	Distribution and Luxury Brand Perceptions Is More Distribution Worse Does Where You Buy a Luxury Brand Matter for Its Luxuriousness
Roschk, Holger	A Moderated Mediation Model of Consumer Cyberbullying in Online Brand Communities: an Abstract
Rosendo-Rios, Veronica	How Masstige Strategy Shapes Traditional Luxury Consumers' Perceptions of Luxury Brands: a Rarity Principle Perspective
Roten, Yonathan Silvain	Generative AI and Choice Influence
Rouimi, Marine	The Influence of Types of Visual Presentation in M-Commerce on User Reactions: Structured Abstract
Roux, Alizée	Digital Eco Design Applied to Websites: Towards an Understanding of the Practices and Perceptions of the Actors Involved - a Structured Abstract
Roy, Abhirupa	Mindful Gaming in a Busy World: Exploring the Retro Renaissance
Roy, Robin	Impact of Online Review Confusion on Decision Postponement: Mediating Role of Consumer Stress and Consumer Anxiety
Roy, Sanjit K.	Integrating AI for Enhanced Relationship Marketing Strategies
Ryan, Jason	Nation Branding for Remote Work: an Abstract
Rzepucha-Hlubek, Katharina	Meat the Future: Investigating the Determinants of Willingness to Try in-Vitro Meat: Structured Abstract
Rössler, Nina	Transforming Online Beauty Shopping with Augmented Reality
S
Sabadie, William	Does a Bird in the Hand Is Worth Two in the Bush? How Consumers Assess the Fairness of the Price for the Farmer When They Face Distributive and Procedural Information: Structured Abstract
Sagonda, Anesu	A Pretty Penny - Consumer Perspectives on Luxury Price Increases: Structured Abstract
Saiad, Ahmed	Towards a Better Understanding of Frontline Employees’ Sabotage
Sajtos, Laszlo	Future of Marketing Work
Sallaku, Karolina	Redefining Co-Creation: Emotionally Intelligent AI and Its Role in Brand-Consumer Engagement
Samuel, Lalnunpuia	(Im)Migrants’ Reactions to Value-Driven Acculturation: a Study of South Asian Ethnic Community Expressions with British Politics
Sands, Sean	Global Marketing in the New Verse: Trends and Ideas Crafting Meaning Through Challenge: the Role of Complexity in Luxury Consumption
Sann, Raksmey	Scale Development of Hotel Indoor Environmental Quality: Structured Abstract
Santos, Vanessa Martins dos	Beyond Followers: Unraveling the Dynamics of Influencer Marketing Effectiveness
Saputra, Fachri Eka	Anthropomorphism-Based AI Robots in Tourism and Hospitality: Themes, Theories, and Future Research Agenda
Scaraboto, Daiane	How Brands Navigate Cultural Appropriation: Toward a Strategic Framework for Responsible Cultural Difference Marketing – Structured Abstract
Schade, Michael	Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice
Schau, Hope	Crafting Meaning Through Challenge: the Role of Complexity in Luxury Consumption
Schmidt, Holger J.	Consumers’ Perceptions of Greenwashing in Brand Advertising: Structured Abstract
Schmidt, Jeffrey	Exploring the Hierarchical Nature of How Risk-Taking Affects Our Willingness to Try New Products
Schreuder, Adre	Establishing a Link Among Customer Experience Measurement, Customer Centricity, Customer Experience Standards, and Organizational and Financial Performance: Structured Abstract
Schultz, Carsten D.	Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases
Schyns, Michaël	Harnessing Virtual Reality to Connect, to Motivate, and to Create: the Role of Nostalgia in Vr Experiences of Heritage Brands: the Case of “Eternelle Notre Dame” Presentation 1: Conserve, Reduce and Repair: Encouraging Charitable Giving for Animal Conservation via Virtual Reality
Seegebarth, Barbara	Promoting Organic Food Purchases Through Self-Consciousness: a Structured Abstract
Seinauskiene, Beata	Consumer Responses to Chatbot Anthropomorphism in Emotionally Charged Interactions
Sekhri, Sukriti	Read This Now! Impact of Assertiveness on Influencer Messages
Seo, Yuri	How Brands Navigate Cultural Appropriation: Toward a Strategic Framework for Responsible Cultural Difference Marketing – Structured Abstract
Shabani, Alda	Analyzing Customer Perceptions of Brands Committed to SDG Implementation
Shaikh, Ateeque	Impact of Online Review Confusion on Decision Postponement: Mediating Role of Consumer Stress and Consumer Anxiety
Shaikh, Sumayya	Regulated AI in Education: Examining the Ethical and Innovative Dimensions of Generative AI Implementation in Business Schools
Shan, Yu-Hao	Impact of Corporate Sociopolitical Activism Alignment on Consumer Intentions: the Role of Product Type and Relationship Norms: Structured Abstract
Shani, Yaniv	The Effect of Online Cart Composition on Cart Abandonment
Shankar, Amit	Sustainable Metaverse Tourism: the Role of Multisensory Experience, Mental Imagery, and Social Presence in Boosting Pro-Environmental Travel Behavior
Shankar, Nithya	The Influence of Celebrity and Influencer Endorsements on Consumer Behavior: a Bibliometric Analysis of Bias and Stereotype Reinforcement in Digital Marketing Prioritizing Promotional Strategies Impacting Wine Purchasing Behavior Across Generations Using Analytical Hierarchical Processing (AHP)
Sharma, Anshuman	Leveraging Social Currency for Consumer Inspiration: Pathways to Enhancing Brand Advocacy and Purchase Intention
Sharma, Dr. Anshuman	Redefining Co-Creation: Emotionally Intelligent AI and Its Role in Brand-Consumer Engagement
Sharma, Gagan Deep	Xenocentrism and Impulsive Buying in Millennial Female Cosmetic Consumers
Sharma, Piyush	Cross-Cultural Issues in Marketing: Academic Research and Practical Applications
Sharma, Rajat	Chasing Online Popularity: a Theoretical Analysis of Mental Health Risks
Sharp, Lisa	Impoverished and Infirmed: How Disadvantaged Consumers Navigate Life Spaces to Pursue Health
Shen, Li	The Relationship Between Emotional Intelligence, Personality and Artificial Intelligence, Empirical Evidence from China and the US: Structured Abstract
Sheng, Jie	Rethinking Parasocial Relationship: Structured Abstract
Shin, Hyunju	Consumer Reactions to Circular Production of Luxury
Shukla, Paurav	How Masstige Strategy Shapes Traditional Luxury Consumers' Perceptions of Luxury Brands: a Rarity Principle Perspective
Shukla, Paurav	Cross-Cultural Issues in Marketing: Academic Research and Practical Applications
Shuqair, Saleh	Structured Abstract: How Self-Idealization on Social Media Shapes Goal Pursuit
Silva, Matilde	Navigating Cancel Culture: How Brands and Celebrities Experience and Respond to Public Backlash
Silvanto, Sari	Nation Branding for Remote Work: an Abstract
Silvestre, Ana	From Plate to Place: Examining the Impact of Culinary Experiences on Tourist Attitudes and Visits - Extended Abstract
Simanaviciute, Agne	Personal Data Disclosure to Crowdfunding Platform: the Case of Donation to a Social Cause. Structured Abstract
Singh, Amit	Selecting the Ideal Virtual Influencer: a Text Analytics Approach to User Comments
Singh, Priyanka	Beyond the Screen: the Role of Human-Likeness and Parasocial Interaction in Virtual Influencer Marketing The Influence of Celebrity and Influencer Endorsements on Consumer Behavior: a Bibliometric Analysis of Bias and Stereotype Reinforcement in Digital Marketing Prioritizing Promotional Strategies Impacting Wine Purchasing Behavior Across Generations Using Analytical Hierarchical Processing (AHP)
Singh, Reema	2 Conserve, Reduce, and Repair: Greening Your Furry Friend’S Carbon Footprint: Consumers’ Willingness to Adopt Sustainable Pet Foods
Sinha, Mona	AI Chatbots, Privacy Concerns and Anthropomorphism: a Privacy Calculus Perspective
Skare, Vatroslav	Personal Data Disclosure to Crowdfunding Platform: the Case of Donation to a Social Cause. Structured Abstract
Soares, Raquel Reis	How Is Artificial Intelligence Shaping Guest Engagement in Luxury Hospitality?: Structured Abstract
Sohier, Romain	A Delphi Method for Delimiting Menvertising
Sohn, Stefanie	Promoting Organic Food Purchases Through Self-Consciousness: a Structured Abstract How Human Digital Presence Promotes Consumer Chatbot Usage: Structured Abstract
Song, Sigen	The Role of Start Temporal Landmark on Consumer Preferences of Self-Improvement Products
Song, Vanessa	Beyond the Tangible: Unpacking the Impact of NFTs on the Traditional Art Market
Song, Yiping	Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media: Structured Abstract Beyond Beauty: the Primacy of Freshness in Selecting Fresh Foods: Structured Abstract Conversion Probability and Consumer Expenditure in Target Selection: a Systematic Re-Examination of Uplift Modeling: Structured Abstract
Soni, Dr. Pavleen	Exploring the Nexus of Masstige, Experience, Brand Love, Brand Happiness and eWOM: a Masstige Perspective
Sousa, Ana	Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract Exploring the Influence of Luxury Brand Experiences in the Metaverse on Fashion Consumers' Well-Being: an Abstract Exploring the Psychological and Social Benefits of Second-Hand Luxury Fashion: an Abstract How to Look After Your Mental Health Using Mindfulness: an Exploratory Study – Structure Abstract
Spanjol, Jelena	Impoverished and Infirmed: How Disadvantaged Consumers Navigate Life Spaces to Pursue Health
Spoerrle, Matthias	Green Gender: the Impact of Female Gender Attributes on Pro-Environmental Consumer Perceptions
Stadlmann, Christian	AI Vs. EI – Understanding the Nexus Between Artificial Intelligence and Emotional Intelligence and Its Challenges for the Marketing Domain
Stallone, Valerio	Balancing Potential and Ethics: a Comprehensive Exploration of AI in Marketing
Standaert, Willem	Exploring the Influence of Violated Expectations on Consumer Engagement Harnessing Virtual Reality to Connect, to Motivate, and to Create: the Role of Nostalgia in Vr Experiences of Heritage Brands: the Case of “Eternelle Notre Dame”
Steinhart, Yael	The Effect of Online Cart Composition on Cart Abandonment
Stevens, Jennifer	Signaling Sustainability Through Diversity: Structured Abstract
Strehlau, Vivian	Culture and Retail Loyalty Programs: a Cross-Cultural Analysis
Stylos, Nikolaos	A Comprehensive Understanding of Semantic Content for Consumer Behaviour: a Priming Effect Perspective
Sullivan, Nikki	Geo-Targeted GenAI Content: Improving Consumer Engagement with Contextually Relevant Visuals
Sun, Jie	Online Brand Communities as a Services Marketing Channel: an Exploratory Study of Apple Support Community Using a Machine Learning Approach
Suresh, Sukruth	The Influence of Celebrity and Influencer Endorsements on Consumer Behavior: a Bibliometric Analysis of Bias and Stereotype Reinforcement in Digital Marketing
Surface, Debra Lee	Balancing Green Claims: How Eco-Label Quantity and Quality Affect Firm Value in New Product Launches
Synthia, Ishrat Jahan	Exploring the Touchpoints in the Customer Path Model in the Connected Era: a Case on Restaurants
Szolnoki, Gergely	How Wine Tourism and Servitization Shape Consumer Behavior and Enhance Winery Value
Szymkowiak, Andrzej	Mapping Consumer Associations with Digital Pollution: Insights for Sustainable Business Practices
Sánchez Castañeda, María Cecilia	Exploring the Use of TikTok as a Search Engine in Generation Z
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Tahir, Hamza	Relative Importance of Social Media Influencers and Celebrity in Purchase Intentions Using Multi-Method Research Design
Tak, Preeti	An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract
Talay, Berk	Balancing Green Claims: How Eco-Label Quantity and Quality Affect Firm Value in New Product Launches
Talebi, Arash	Mindful Gaming in a Busy World: Exploring the Retro Renaissance Mitigating Negative Country-of-Origin Effects: the Role of Producer Personification
Tang, Yun-Chia	Exploring Omnichannel Capability and Relationship Investment: Key Factors and the Impacts on Customer Inspiration: an Abstract
Tassell, Catriona	Representation, Stereotyping and Psychological Impact of Ageism in the Fashion Media: an Abstract
Taylor, Alex	Blockchain Smart Packaging in Wine: Exploring the Interplay of Trust, Expected Value, and Customer Engagement Behaviours
Tehrani, Ali	Integrating AI for Enhanced Relationship Marketing Strategies
Teng, Fangyuan	What Shapes Csr Focus? Dynamic Capability and Market Influences: a Structured Abstract
Terblanche, Nic S	Trying to Solve South Africa's Port Logistics Challenges with Blockchain-Enabled Traceability Future of Marketing Work
Tesio, Pauline	Measuring Perceived Brand Legitimacy: a Scale Development Study
Thevenin, Virginie	Generation Z Embracing Sustainable Food Consumption
Thomas, Asha	Redefining Co-Creation: Emotionally Intelligent AI and Its Role in Brand-Consumer Engagement
Thongpapanl, Tek	Storytelling in Niagara’s Wine Country: a Missing Art
Thornton, Sabrina	A Conceptual Framework for Going Beyond Direct Customers to Facilitate Innovation Success
Tian, Min	The Role of Start Temporal Landmark on Consumer Preferences of Self-Improvement Products
Tolia, Viral	Chasing Online Popularity: a Theoretical Analysis of Mental Health Risks
Torres Talayero, Julian	I Know the Feeling! - Eluding Brand Activism Backlash with Affective Medium Musical Fit: Structured Abstract
Toti, Jean-François	Should Customers Be Compensated for Their Personal Data? Results from a Mixed-Methods Study
Tran, Thi Thanh Huong	Sustainability in the Spotlight: Unleashing Viral Dynamics and Customer Engagement in Sustainable-Centric Content Propagation – Structure Abstract
Trautmann, Stefan	Embracing Algorithms: How Learning Labels Enhance Algorithm Adoption
Trespeuch, Léo	Empathy's Role in Shaping Consumer Perceptions of Corporate Philanthropy and Its Impact on Brand Loyalty
Trinh, Giang	Variety-Seeking and Time of Day Revisited
Tripathi, Dr. Shalini Nath	Pixelated Personas & Real Connections: the Untold Story of Virtual Influencers Driving Affinity Towards Brands
Truong, Yann	Measuring Perceived Brand Legitimacy: a Scale Development Study
Tseng, Chen-Chuan	Exploring the Antecedents and Consequences of Consumers' Reuse Behavior on AI Application Services-the Study of ChatGPT
Tsiapkolis, Evanguelia	Does a Bird in the Hand Is Worth Two in the Bush? How Consumers Assess the Fairness of the Price for the Farmer When They Face Distributive and Procedural Information: Structured Abstract
Tsogas, Markos	Managerial Decision Making in Targeting Strategies: an Empirical Investigation A Longitudinal Analysis of Patterns in Selection of Export Destinations over Time: Structured Abstract
Turner Cooley, Sofia	Exploring the Use of TikTok as a Search Engine in Generation Z
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Urbonavicius, Sigitas	Personality Traits, Engagement and Disclosure of Personal Data on Social Media: the Moderation of Trust. Structured Abstract Personal Data Disclosure to Crowdfunding Platform: the Case of Donation to a Social Cause. Structured Abstract
Usquin, Flavie	The Process of Integrating Consumer Brands into Our Heritage. a Consumer Perception Approach. "Structured Abstract"
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Valdez Villela, Alexa Marie	Exploring the Use of TikTok as a Search Engine in Generation Z
Valenzuela, Ana	Structured Abstract: How Self-Idealization on Social Media Shapes Goal Pursuit
Valenzuela, Ana	Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience?
Van Laer, Tom	From Text to Screens: Development of the Transportation Scale-Short Video (TS-SV) an Abstract
Vardarsuyu, Merve	The Role of International Marketing Agility in Exporting
Vasil, Muhammad	Guest-Host Personality Congruence and Value Co-Creation Behavior in Peer-to-Peer Accommodation
Vasileiou, Efi	Exploring the Role of Human Values as Cultural Drivers in the Consumption of Wine and the Other Alcoholic Beverage Consumption
Vasquez, Arturo	In Culture-Based Reciprocal Exchanges, the Outcomes Can Either Validate or Undermine the Methods Used: Structured Abstract
Vassallo, Jarrod	Beyond the Tangible: Unpacking the Impact of NFTs on the Traditional Art Market
Veloutsou, Cleopatra	The Influence of Influencer Endorsement Disclosure: Perceived Influencer Characteristics and Consumer Behavioural Intentions – an Abstract I Live Abroad, but My Home Brands Still Touches Me: Structured Abstract Volunteering Role Attitude and Sense of Community: an Abstract From Dissatisfaction to Happiness: the Mediating Role of Negative Online Brand Engagement: Structured Abstract
Venciute, Dominyka	Global Marketing in the New Verse: Trends and Ideas
Verleye, Katrien	Watch out: Robot in the House! a Study on Robot Avoidance
Verma, Rajeev	Mindful Consumption: a Research Program
Vieira, Luciana	Materiality Perspectives in Stakeholder Theory: a Systematic Review and Framework for Corporate Sustainability: Structured Abstract
Vigness, Rachel	Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract
Vijayakumar, Suhas	More Charitable When Colder, but Conditions Apply: Regulatory Focus Moderates Temperature’s Influence on Charitable Donations
Vijayalakshmi, Akshaya	Read This Now! Impact of Assertiveness on Influencer Messages
Villanueva, Joan Paula	Follow Me to a Better World: Exploring the Influence of Inspirational CSR Communication on Brand Evangelism
Visalli, Michel	Do Wine Awards Reflect Consumers’ Taste?
Voinea, Cosmina Lelia	Country of Origin Legitimacy and Diffusion of Reverse Innovation: an Experimental Vignette Study
Volchek, Katerina	Mapping the Way to Measure Real-Time Customer Experience
Volkmar, Gioia	Balancing Potential and Ethics: a Comprehensive Exploration of AI in Marketing
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Wagner, Rafael	Structured Abstract: How Self-Idealization on Social Media Shapes Goal Pursuit
Waites, Stacie	Signaling Sustainability Through Diversity: Structured Abstract
Wallace, Elaine	AI Influencers and Me: Investigating AI Influencers, Post Communication Style, Self-Congruence, and Social Media Behaviour
Wals, Sammy	From Text to Screens: Development of the Transportation Scale-Short Video (TS-SV) an Abstract
Walsh, Gianfranco	Air Quality Perceptions in Servicescapes: Measurement and Model Test
Wang, Seung Jin	Online Brand Communities as a Services Marketing Channel: an Exploratory Study of Apple Support Community Using a Machine Learning Approach
Wang, Tien	The Social Side of AI Influencers’ Persuasiveness: an Abstract
Wang, Weisha	Corporate Social Responsibility (CSR) and Meaningfulness in Luxury Consumption Among Religious Consumers
Wannow, Stefanie	What Drives Consumers’ Willingness to Make Sacrifices for Sustainability?
Weber, Bianca	Green Gender: the Impact of Female Gender Attributes on Pro-Environmental Consumer Perceptions
Weeks, Jessica	Sharing Less and Trading More: the Role of Image and Value Transparency in Consumer-to-Consumer Bartering
Weitzl, Wolfgang	Influencer-Brand Fit and the Influencer Size Effect: Unveiling Alternative Explanations for Influencer Power
Welté, Jean-Baptiste	Sustainable Consumption Behavior in Bifurcated Life Trajectories
Wentzel, Daniel	From Text to Screens: Development of the Transportation Scale-Short Video (TS-SV) an Abstract
Wetzels, Martin	From Text to Screens: Development of the Transportation Scale-Short Video (TS-SV) an Abstract Measuring Safe Customer Experience in Omnichannel Retailing and Its Impact on Customer Well-Being Mapping the Topical Landscape and Evolution of Tourism Research - a Novel Mixed-Method Review Approach: Structured Abstract
Wetzels, Ruud	Mapping the Topical Landscape and Evolution of Tourism Research - a Novel Mixed-Method Review Approach: Structured Abstract
Whang, Jeong-Bin	When Digital Transformation Capability Pays off: Its Strategic Focus and Contexts
Wilczak, Marti-Alexander V.	Air Quality Perceptions in Servicescapes: Measurement and Model Test
Winninger Lemarquis, Genevieve	Digital Transformation and Buyer-Seller Relationships Within an Ecosystem : What's the Impact on Engagement?
Wolfsteiner, Elisabeth	Gender Differences in Reactions to Homosexual Representation in Advertising: the Role of Perceived Integrity on Purchase Intentions: Structured Abstract
Worm, Stefan	The Impact of Cultural Dimensions on the Servitization-Performance Relationship
Wray, Liam	The Social Identity and Psychology of Mixed-Ethnic/Race Consumers: an International Study
Wright, Barry	Storytelling in Niagara’s Wine Country: a Missing Art
Wu, Jiming	Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media: Structured Abstract Beyond Beauty: the Primacy of Freshness in Selecting Fresh Foods: Structured Abstract Conversion Probability and Consumer Expenditure in Target Selection: a Systematic Re-Examination of Uplift Modeling: Structured Abstract
Wu, Li-Wei	Exploring Omnichannel Capability and Relationship Investment: Key Factors and the Impacts on Customer Inspiration: an Abstract
Wu, Mengqi	Live Streamer Commerce: Exploring How the Interconnections Among Brand, Streamer, and Follower Translate into Behavioral Outcomes: Structured Abstract
Wu, Ruei-Yan	Connecting Digitally, Retaining Frontlines: the Influence of Intra-Organizational Social Media on Frontline Professional Employee Retention Through Social Capital in Long-Term Services and Supports: Structured Abstract
Wu, Shuang	Paying for Connection over Content in Live Streaming: Structured Abstract
Wu, Yu-Hsuan	Exploring Omnichannel Capability and Relationship Investment: Key Factors and the Impacts on Customer Inspiration: an Abstract
Wünderlich, Nancy V.	Moral Expansiveness and Consumer Donation Behavior: Structured Abstract How Human-Robot Proxemics Impact Consumer Loyalty: Structured Abstract
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Xiao, Yazhen	Diversity and Sustainable Innovation in the US Higher Education
Xie, Dorothy	The Influence of Influencer Endorsement Disclosure: Perceived Influencer Characteristics and Consumer Behavioural Intentions – an Abstract
Xie, Tianling	Persuasion in the Context of Conversational Agents: Systematic Literature Review and Research Directions
Xu, Wei	The Role of Start Temporal Landmark on Consumer Preferences of Self-Improvement Products
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Yalcin, Taylan	The Effect of Platform Type & Content Congruity on Perceived Creepiness of Personalized Ads: Structured Abstract
Yan, Songyi	When It All Comes out in the Wash: Multi-Level Stakeholder Collaboration and Framing Strategies in Addressing Microfibre Pollution
Yang, Xingming	Regulated AI in Education: Examining the Ethical and Innovative Dimensions of Generative AI Implementation in Business Schools
Yang, Yuna	More Charitable When Colder, but Conditions Apply: Regulatory Focus Moderates Temperature’s Influence on Charitable Donations
Yannopoulou, Natalia	Funwashing Counterfeits of Luxury Brands: the Case of Van Cleef
Yeh, Ralph Keng-Jung	The Social Side of AI Influencers’ Persuasiveness: an Abstract
Yen, Yu-Xiang	Exploring the Antecedents and Consequences of Consumers' Reuse Behavior on AI Application Services-the Study of ChatGPT
Yin, Chinching	Beyond Reality: Unveiling Tourists’ Affective and Cognitive Experiences in the Metaverse
Yip, Nick	Brand Bonds Beyond Profit: Exploring Brand Relationships in the Nonprofit Sector
Yu, Annie	Beyond Personality Traits: Social and Utilitarian Drivers of Digital Banking Engagement Among Millennials and Gen Z Consumers
Yu, Ting	Agility and Performance: a Meta-Analytic Review of Mixed Effects
Yule, Jennifer	Exploring the Effect of Incorporating AI-Based Recommendations in Augmented Reality Applications: an Abstract
Yönel, Tanita	Happy Accidents or Hallucinations? the Impact of AI-Driven Serendipity on Creative Professionals Strategic Tensions in Entrepreneurial Branding: Insights from Startups and Investors Using a Theories-in-Use Approach
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Zafri, Raouf	Effects of Singular (Versus Plural) Informal Second-Person Pronoun Usage Depending on the Nature of the Content of a Brand Post: Structured Abstract
Zamorano, Valeria	Sustainable Consumption Behavior in Bifurcated Life Trajectories
Zehetner, Andreas	AI Vs. EI – Understanding the Nexus Between Artificial Intelligence and Emotional Intelligence and Its Challenges for the Marketing Domain
Zeren, Deniz	Gen Z Consumers’ Purchase Intentions of Fair Trade Products in an Emerging Market: the Role of Fair Trade Related Mindset How Celebrity and Influencer Endorsements Perform Across Different Media Platforms in an Emerging Market
Zghal-Chhaider, Khouloud	How Do Emotions Influence Consumer Behavior During Brand Crises? Analyzing the Moderating Role of Crisis Response Strategies
Zhang, Haisu	Diversity and Sustainable Innovation in the US Higher Education
Zhang, Xin	Effective Marketing Strategies for Localising Sport Merchandise Brands in China: Structured Abstract
Zhangwei, Zheng	From Awareness to Action: a Systematic Review of Sustainability Campaigns and Market Response
Zhao, Yongzhe	Consumer Role Behaviours During Cyberbullying Incidents in Online Brand Communities: Structured Abstract
Zheng, Xiaoying	Shall Companies Take a Stance in Sociopolitical Activism? Navigating a Journey to Boost Favorable Employee Attributions and Ambassadorship Behaviors
Zhuang, Huanghui	Behavioral Reasoning on Consumers’ Intention to Use in-Vehicle Infotainment System
Ziano, Ignazio	Money Illusion for Others Perceived Reliance on Advice for Others
Zmich, Louis	Sustainable Me: the Mental Health Journey of Marketing Graduate Students and Academics Sustainable Me: Mental Health in Marketing Academia
Zulu, Melissa	Data-Driven Dynamic Capabilities in Emerging Markets: a Grounded Theory Approach to Digital Transformation in African Retail Banking
Zuo, Peng	Beyond Beauty: the Primacy of Freshness in Selecting Fresh Foods: Structured Abstract
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Önsal, Çiğdem	How Does Exporter’s Country Image Influence Business Relationships with Their Importers? the Case of Turkish Apparel Exporters Structured Abstract