Ms. Sakshi Goyal is a senior research fellow in the Department of Management at the Birla Institute of Technology and Science (BITS) Pilani, India. She holds an MBA in Marketing and Finance from IMS Unison University, India. Her research interests focus on consumer behavior, green advertising, and pro-environmental consumption. She has published research papers in reputed journals like Corporate Social Responsibility and Environmental Management, and The Bottom Line Journal, which are indexed in ABDC, Scimago, SSCI, and Scopus. She has also presented her research at esteemed international conferences, including the Emerging Research Paradigms in Business and Social Sciences (ERPBSS 2024) organized by Middlesex University Dubai and the International Conference on Multidisciplinary Concepts in Management, jointly organized by GL Bajaj Institute of Technology & Management, India, and California State University, USA. In addition to her research contributions, she serves as a reviewer for A-ranked journals like Journal of Consumer Behavior, Applied Psychology, and Business, Strategy and the Environment. She can be contacted at sakshigoel001133@gmail.com, or by alternative email: P20210439@pilani.bits-pilani.ac.in.