AMSWMC2025: THE 26TH ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS

This page contains an index consisting of author-provided keywords.

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(tele)presence	The Role of (Tele)Presence in Raising Consumer Awareness of Environmental Responsibility: the Case of Virtual Reality Educational Experiences
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1. Private Pro-environmental Behavior	The Influence of Positive Emotions on Private Pro-Environmental Behavior from the Perspective of Apparel Industry: Structured Abstract
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2. Positive emotions	The Influence of Positive Emotions on Private Pro-Environmental Behavior from the Perspective of Apparel Industry: Structured Abstract
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3. Sustainable fashion	The Influence of Positive Emotions on Private Pro-Environmental Behavior from the Perspective of Apparel Industry: Structured Abstract
3Es Framework	SustainAbility Marketing from Research to Teaching
3M Model	Exploring the Hierarchical Nature of How Risk-Taking Affects Our Willingness to Try New Products
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AAL	Promoting Independent Living: Exploring Motivations and Barriers for Sensor-Based Assistive Technologies in Reading's Elderly Population
Active and passive user engagement
Ad creepiness	The Effect of Platform Type & Content Congruity on Perceived Creepiness of Personalized Ads: Structured Abstract
Ad personalization	The Effect of Platform Type & Content Congruity on Perceived Creepiness of Personalized Ads: Structured Abstract
Adulthood	Growing up or Growing Debt: Consumer Indebtedness and ‘Being an Adult’
advertising	A Delphi Method for Delimiting Menvertising The Way You Make Me Feel: a Field Experiment on Happy Vs. Sad Background Music in Brand-Sponsored TikTok Posts: Structured Abstract Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract Cinderella and Gender Stereotypes in Advertising: Structured Abstract Comparative Meta-Analysis of the Effectiveness of Inorganic and Organic Marketing Communications Can AI Truly Foster Inclusivity? Unpacking the Impact of AI Fashion Models on Consumer Well-Being
Advertising effectiveness	Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media: Structured Abstract
advice	Embracing Algorithms: How Learning Labels Enhance Algorithm Adoption
advice taking	Perceived Reliance on Advice for Others
advisor expertise	Perceived Reliance on Advice for Others
advocacy	An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract
Aesthetic appreciation	Mono or Multi-Colored? the Influence of Assortment Colorfulness: Structured Abstract
Aesthetic Labor	The Influence of Celebrity and Influencer Endorsements on Consumer Behavior: a Bibliometric Analysis of Bias and Stereotype Reinforcement in Digital Marketing
affective congruence	I Know the Feeling! - Eluding Brand Activism Backlash with Affective Medium Musical Fit: Structured Abstract
Affective engagement	Sensory Compared to Affective Engagement Effects on Self-Brand Connections: Structured Abstract
Affective reactions	The Role of Augmentation Type in Shaping User Reactions in Virtual Try-on Settings
affiliation	Paying for Connection over Content in Live Streaming: Structured Abstract
affinity	Pixelated Personas & Real Connections: the Untold Story of Virtual Influencers Driving Affinity Towards Brands
Affordance Theory	AI Chatbot Affordances as Drivers of Purchase Intentions: Integrating Entertainment and Privacy Concerns
African Banking	Data-Driven Dynamic Capabilities in Emerging Markets: a Grounded Theory Approach to Digital Transformation in African Retail Banking
age stereotype	An Exploratory Study in the Effects of Media Portrayal on Older Consumers’ Evaluations of Narrative Short Videos Featuring Older Characters
Ageism	Representation, Stereotyping and Psychological Impact of Ageism in the Fashion Media: an Abstract
agency	AI Soulmate? Investigating Vulnerability and Well-Being with AI Companions
Aggression	A Moderated Mediation Model of Consumer Cyberbullying in Online Brand Communities: an Abstract
Agile mindset	Agile Mindset and International Business: Cultural Drivers and Behavioral Performance
Agility	Agility and Performance: a Meta-Analytic Review of Mixed Effects
AI	Understanding AI Failures and Corporate Communication Strategies: a Comprehensive Analysis AI Influencers and Me: Investigating AI Influencers, Post Communication Style, Self-Congruence, and Social Media Behaviour AI In Decision-Making Marketing: Considerations And Strategic Applications within Organizational Contexts
AI and Innovation	Regulated AI in Education: Examining the Ethical and Innovative Dimensions of Generative AI Implementation in Business Schools
AI chatbots	AI Chatbots, Privacy Concerns and Anthropomorphism: a Privacy Calculus Perspective
AI Co-Creation	Redefining Co-Creation: Emotionally Intelligent AI and Its Role in Brand-Consumer Engagement
AI companions	AI Soulmate? Investigating Vulnerability and Well-Being with AI Companions
AI influencer	The Social Side of AI Influencers’ Persuasiveness: an Abstract
AI Interaction	Generational Differences in Perceived Effectiveness of Politeness in AI Interactions: an Analytical Study
AI recommendations	The Impact of AI Recommendation Confidence and Precision on Consumer Decision-Making
AI recommender	Ai Versus Human Recommenders: the Role of Green Citizenship and Anthropomorphism in Shaping Intentions to Visit Green Hotels
AI regulation	Regulated AI in Education: Examining the Ethical and Innovative Dimensions of Generative AI Implementation in Business Schools
AI robots	Anthropomorphism-Based AI Robots in Tourism and Hospitality: Themes, Theories, and Future Research Agenda
AI service robot	Watch out: Robot in the House! a Study on Robot Avoidance
AI transparency	AI and the Modern Customer: the Role of Transparency in Marketing Tactics and Firm-Level Strategy
AI types	Artificial Intelligence Impact on Service Performance: Scale Development Study
AI-driven marketing	Hedonism and Algorithmic Marketing: How Consumer Values Shape Responses to AI Agents
AI-Driven Personalization	The Role of Familiarity & Self-Congruence in AI-Powered Personalized Recommendations: Insights from the Theory of Planned Behaviour
AI-generated images	Can AI Truly Foster Inclusivity? Unpacking the Impact of AI Fashion Models on Consumer Well-Being
Airbnb	Guest-Host Personality Congruence and Value Co-Creation Behavior in Peer-to-Peer Accommodation
alcohol intoxication	Drunk Shopping in Online Context(S): a Structured Abstract
Alcoholic beverages	Exploring the Role of Human Values as Cultural Drivers in the Consumption of Wine and the Other Alcoholic Beverage Consumption
algorithm appreciation	Embracing Algorithms: How Learning Labels Enhance Algorithm Adoption
algorithm aversion	Structured Abstract: Innovating Healthcare Services with Conversational AI: the Role of Empathy and Vulnerability in Patient Satisfaction The Impact of AI Recommendation Confidence and Precision on Consumer Decision-Making Embracing Algorithms: How Learning Labels Enhance Algorithm Adoption Hedonism and Algorithmic Marketing: How Consumer Values Shape Responses to AI Agents
algorithmic marketing agent	Hedonism and Algorithmic Marketing: How Consumer Values Shape Responses to AI Agents
Ambient condition	Air Quality Perceptions in Servicescapes: Measurement and Model Test
Ambiguous brand responsibility	Blurred Lines – Does Construal Play a Role in Brand Transgressions with Ambiguous Brand Responsibility?
analytical hierarchical processing (AHP)	Prioritizing Promotional Strategies Impacting Wine Purchasing Behavior Across Generations Using Analytical Hierarchical Processing (AHP)
animal conservation	Presentation 1: Conserve, Reduce and Repair: Encouraging Charitable Giving for Animal Conservation via Virtual Reality
Animal welfare behavior	Eating Behavior Change and Gender: a Spillover Approach
Anthropomorphism	Can Virtual Influencers Foster Real Wanderlust? Leveraging Physical and Behavioral Anthropomorphism to Promote Tourism Destinations Anthropomorphism-Based AI Robots in Tourism and Hospitality: Themes, Theories, and Future Research Agenda Ai Versus Human Recommenders: the Role of Green Citizenship and Anthropomorphism in Shaping Intentions to Visit Green Hotels AI Chatbots, Privacy Concerns and Anthropomorphism: a Privacy Calculus Perspective Beyond the Screen: the Role of Human-Likeness and Parasocial Interaction in Virtual Influencer Marketing Generational Differences in Perceived Effectiveness of Politeness in AI Interactions: an Analytical Study
anti-consumption attitude	Reducing Single-Use Plastics: a Matter of Attitudes, Beliefs and Norms
Anti-obesity medications	Exploring Consumer Narratives of anti-Obesity Medicines Through Netnography
anticipated emotions	Transforming Online Beauty Shopping with Augmented Reality
Anticipated regret	Luxury at a Cost
AR	Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases
architecture and governance	Why Get Connected in B2B Service Online Marketplaces? - Structured Abstract
arithmetic complexity	Price Framings Influence Consumer Choices Beyond Mathematical Calculations
Armenia	Armenian Consumers Attitudes: Pre and Post 2020War: Structured Abstract
Artificial Intelligence	Understanding Student Traits and Motivations in Generative AI Use for Learning Through a Mixed-Method Approach: Structured Abstract Integrating AI for Enhanced Relationship Marketing Strategies Artificial Intelligence Impact on Service Performance: Scale Development Study Exploring the Effect of Incorporating AI-Based Recommendations in Augmented Reality Applications: an Abstract Exploring the Influence of Violated Expectations on Consumer Engagement Future of Marketing Work Online Brand Communities as a Services Marketing Channel: an Exploratory Study of Apple Support Community Using a Machine Learning Approach AI-based Service Recommendations in the Hospitality Sector: an Experimental Study The Relationship Between Emotional Intelligence, Personality and Artificial Intelligence, Empirical Evidence from China and the US: Structured Abstract AI Vs. EI – Understanding the Nexus Between Artificial Intelligence and Emotional Intelligence and Its Challenges for the Marketing Domain Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract How Is Artificial Intelligence Shaping Guest Engagement in Luxury Hospitality?: Structured Abstract Making Sense of AI for Value Creation and Risk Mitigation: Structured Abstract Next-Gen Marketing Insights: Human-AI Collaboration in Analytics Balancing Potential and Ethics: a Comprehensive Exploration of AI in Marketing Can AI Truly Foster Inclusivity? Unpacking the Impact of AI Fashion Models on Consumer Well-Being Exploring the Antecedents and Consequences of Consumers' Reuse Behavior on AI Application Services-the Study of ChatGPT When Generative AI Meets Human Creativity: Rethinking How Societal Norms Drive Diversity and Inclusion in Advertisements
Artificial Intelligence (AI)	Happy Accidents or Hallucinations? the Impact of AI-Driven Serendipity on Creative Professionals Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience? AI and the Modern Customer: the Role of Transparency in Marketing Tactics and Firm-Level Strategy
assistive living technology	Promoting Independent Living: Exploring Motivations and Barriers for Sensor-Based Assistive Technologies in Reading's Elderly Population
Assortment	Mono or Multi-Colored? the Influence of Assortment Colorfulness: Structured Abstract
athlete endorsement	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
athlete–brand consistency	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
athlete–product fit	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
Attachment strength	The Role of Self-Determined Need Satisfaction and Frustration in Capturing Professor’s Brand Equity: a Comprehensive Framework
attention	Geo-Targeted GenAI Content: Improving Consumer Engagement with Contextually Relevant Visuals
Attitude	Consumer Responses to Chatbot Anthropomorphism in Emotionally Charged Interactions The Relationship Between Emotional Intelligence, Personality and Artificial Intelligence, Empirical Evidence from China and the US: Structured Abstract From Plate to Place: Examining the Impact of Culinary Experiences on Tourist Attitudes and Visits - Extended Abstract
Attitude certainty	The Role of Comparative Advertising Format, Message Sidedness and Need for Cognition in Consumer Response to Ads
attitude-behavior gap	Mapping the Value Dimensions of Sustainable Consumer Behavior: Structured Abstract
Attitudes
attraction	The Influence of Virtual Influencers: Shaping Consumer Conversion Paths
attraction theory in marketing	The Marketing Attraction Theory: Integrating Gravitational Principles into Relationship Management
Attractiveness	Mono or Multi-Colored? the Influence of Assortment Colorfulness: Structured Abstract
attribution theory	Happy Accidents or Hallucinations? the Impact of AI-Driven Serendipity on Creative Professionals Shall Companies Take a Stance in Sociopolitical Activism? Navigating a Journey to Boost Favorable Employee Attributions and Ambassadorship Behaviors
Augmentation	The Role of Augmentation Type in Shaping User Reactions in Virtual Try-on Settings
Augmented reality	Structured Abstract on Haptic Experiences in Augmented Reality Apps: the Role of Need for Touch. Exploring the Effect of Incorporating AI-Based Recommendations in Augmented Reality Applications: an Abstract The Role of Augmentation Type in Shaping User Reactions in Virtual Try-on Settings Switching to Luxury Virtual-Reality (VR) Products: How Consumer Traits Shape Perceptions of Status Signaling Potential Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases Transforming Online Beauty Shopping with Augmented Reality
authenticity	“Put Yourself out There” but Know the Risks: from Online Visibility to Vulnerability An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract
Authenticity Marketing	Fostering Sustainability in Cultural Heritage Tourism Through Authenticity Marketing
Automation-Augmentation	Artificial Intelligence Impact on Service Performance: Scale Development Study
autonomous decision-making	Watch out: Robot in the House! a Study on Robot Avoidance
averaging	Biases in Averaging Ratio Data: the Impact of Consumer Processing Modes
Aviation	A Couple of Jets Would Wipe out All My Efforts—Aviation's Overlooked Impact on Global Warming
awards	Do Wine Awards Reflect Consumers’ Taste? The Silver Lining Effect of Consumers-Based Awards on Wine and Food Product Evaluations
Awareness	The Influence of Virtual Influencers: Shaping Consumer Conversion Paths Sustainable Me: Mental Health in Marketing Academia
AWE Experience	Wow, It’s so Cool! Exploring the Relationships Among Coolness, AWE Experience, and Word of Mouth: a Study of Smart Cars
Ayni in Peru	In Culture-Based Reciprocal Exchanges, the Outcomes Can Either Validate or Undermine the Methods Used: Structured Abstract
B
B2B Markets	Global Marketing in the New Verse: Trends and Ideas
B2B relationships	The Curvilinear Effects of Brand Personality Congruence in B2B Relationships: an Institutional Analysis of Emerging Markets
B2B Sales	The Intelligence Showdown: Enhancing Salespeople's Hard and Soft Skills with Human and Artificial Intelligence
B2B services	Why Get Connected in B2B Service Online Marketplaces? - Structured Abstract
B2C Markets	Global Marketing in the New Verse: Trends and Ideas
B2G Markets	Global Marketing in the New Verse: Trends and Ideas
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BAO Framework	Exploring the Antecedents and Consequences of Consumers' Reuse Behavior on AI Application Services-the Study of ChatGPT
Bayesian Network	Mapping Online Impulse Buying in Quick Commerce: A Bayesian Network Approach Using Machine Learning Algorithms
BCG matrix	Online Brand Communities as a Services Marketing Channel: an Exploratory Study of Apple Support Community Using a Machine Learning Approach
Behavioral intention	Mono or Multi-Colored? the Influence of Assortment Colorfulness: Structured Abstract
Behavioral intentions	The Role of Augmentation Type in Shaping User Reactions in Virtual Try-on Settings
Behavioral Reasoning Theory	Behavioral Reasoning on Consumers’ Intention to Use in-Vehicle Infotainment System
Behavioral segmentation	Mapping Consumer Associations with Digital Pollution: Insights for Sustainable Business Practices
behaviour	Mapping the Way to Measure Real-Time Customer Experience Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured Abstract
Behavioural Change	Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria
behavioural engagement	The Influence of Influencer Endorsement Disclosure: Perceived Influencer Characteristics and Consumer Behavioural Intentions – an Abstract
BERT language model	Effects of Singular (Versus Plural) Informal Second-Person Pronoun Usage Depending on the Nature of the Content of a Brand Post: Structured Abstract
Beverage	The Moderating Role of Risk in Sensory Transfer of Perceived Quality from Container’s Tactile Cues to Beverage Purchase Intention
Bibliometric Analysis	The Influence of Celebrity and Influencer Endorsements on Consumer Behavior: a Bibliometric Analysis of Bias and Stereotype Reinforcement in Digital Marketing
bid data	Navigating Cancel Culture: How Brands and Celebrities Experience and Respond to Public Backlash
big data	Emotional Strategies in Agents’ Self-Presentation as Goffmanian Performance
Big Data Analytics	Data-Driven Dynamic Capabilities in Emerging Markets: a Grounded Theory Approach to Digital Transformation in African Retail Banking
Big Five traits	Guest-Host Personality Congruence and Value Co-Creation Behavior in Peer-to-Peer Accommodation
Biological Sex	Green Gender: the Impact of Female Gender Attributes on Pro-Environmental Consumer Perceptions
biomarkers	Mapping the Way to Measure Real-Time Customer Experience
Blockchain	Trying to Solve South Africa's Port Logistics Challenges with Blockchain-Enabled Traceability Blockchain Smart Packaging in Wine: Exploring the Interplay of Trust, Expected Value, and Customer Engagement Behaviours Beyond the Tangible: Unpacking the Impact of NFTs on the Traditional Art Market
BookTok	Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract
brand	I Live Abroad, but My Home Brands Still Touches Me: Structured Abstract Funwashing Counterfeits of Luxury Brands: the Case of Van Cleef
Brand activism	An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract
Brand Advertising	Consumers’ Perceptions of Greenwashing in Brand Advertising: Structured Abstract
Brand advocacy	Leveraging Social Currency for Consumer Inspiration: Pathways to Enhancing Brand Advocacy and Purchase Intention
Brand affect	Service Employees as Brand Ambassadors: the Influence of Service Employees’ Branding Behaviors on Brand Outcomes
Brand Allyship	Inclusive Design and Brand Allyship for Stigmatized Consumers
Brand Anthropomorphism	Redefining Co-Creation: Emotionally Intelligent AI and Its Role in Brand-Consumer Engagement
Brand attention	Investigating Gender Differences for Brand Attention During in-Stream Advertisement
brand attitude	Authentic Narratives: How Femvertising Shapes Inclusivity: Structured Abstract Fur Real: the Impact of Pet Influencer Credibility on Brand Attitude and Purchase Intention in an Emerging Market Context: a Structured Abstract
Brand attitudes	Service Employees as Brand Ambassadors: the Influence of Service Employees’ Branding Behaviors on Brand Outcomes
Brand authenticity	Authentic Narratives: How Femvertising Shapes Inclusivity: Structured Abstract Making Brand’s Sustainability Communication More Effective: Message Features and Brand Engagement
Brand choice	Variety-Seeking and Time of Day Revisited
Brand Collaboration	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?
Brand Communities	Volunteering Role Attitude and Sense of Community: an Abstract The Impact of Communal Coping on Brand Community Exit During Scandals
brand community	A Multidimensional View of Value Vestige Within Social Media Brand Communities: Structured Abstract
brand congruence	Beyond Followers: Unraveling the Dynamics of Influencer Marketing Effectiveness
brand connection
Brand credibility	Brand Credibility and Patronage Intention Towards Cross-Border E-Commerce Marketplaces: Structured Abstract The Effects of Packaging Innovativeness on Purchase Intention: the Mediating Roles of Brand Credibility and Product Innovativeness and the Moderating Role of Brand Image
Brand crisis	How Do Emotions Influence Consumer Behavior During Brand Crises? Analyzing the Moderating Role of Crisis Response Strategies
Brand endorsement	Make Them an Offer They Can’T Refuse: How Influencers Evaluate and Select Brand Offers
Brand engagement	Making Brand’s Sustainability Communication More Effective: Message Features and Brand Engagement
Brand Equity	Digital Platforms as Brands: a Conceptual Framework of Network Based Brand Equity The Influence of Celebrity and Influencer Endorsements on Consumer Behavior: a Bibliometric Analysis of Bias and Stereotype Reinforcement in Digital Marketing
Brand evangelism	Follow Me to a Better World: Exploring the Influence of Inspirational CSR Communication on Brand Evangelism
Brand Exclusivity	Distribution and Luxury Brand Perceptions Is More Distribution Worse
Brand familiarity	Brand Credibility and Patronage Intention Towards Cross-Border E-Commerce Marketplaces: Structured Abstract Relative Importance of Social Media Influencers and Celebrity in Purchase Intentions Using Multi-Method Research Design
Brand globalness
Brand happiness	Exploring the Nexus of Masstige, Experience, Brand Love, Brand Happiness and eWOM: a Masstige Perspective
Brand Hate	Negative Consumer–Brand Relationships: Insights from a Literature Review in Elite ABS Journals Which Is More Important: Candidate or Political Party? Mexico 2024 Elections’ Case: Structured Abstract
Brand heritage	The Process of Integrating Consumer Brands into Our Heritage. a Consumer Perception Approach. "Structured Abstract"
brand identity	Blow-by-Blow Place Brand Equity Model
Brand image	Blow-by-Blow Place Brand Equity Model Analyzing Customer Perceptions of Brands Committed to SDG Implementation The Effects of Packaging Innovativeness on Purchase Intention: the Mediating Roles of Brand Credibility and Product Innovativeness and the Moderating Role of Brand Image
brand integrity	Gender Differences in Reactions to Homosexual Representation in Advertising: the Role of Perceived Integrity on Purchase Intentions: Structured Abstract
brand legitimacy	Measuring Perceived Brand Legitimacy: a Scale Development Study
Brand love	Which Is More Important: Candidate or Political Party? Mexico 2024 Elections’ Case: Structured Abstract Exploring the Nexus of Masstige, Experience, Brand Love, Brand Happiness and eWOM: a Masstige Perspective
Brand loyalty	Service Employees as Brand Ambassadors: the Influence of Service Employees’ Branding Behaviors on Brand Outcomes Luxury at a Cost
Brand Management	Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community
Brand partnership	Make Them an Offer They Can’T Refuse: How Influencers Evaluate and Select Brand Offers
Brand Passion	The Interplay of Psychological Needs and Passion in Restaurant Brand Review Intentions
Brand Perception	Analyzing Customer Perceptions of Brands Committed to SDG Implementation
Brand Perceptions	Distribution and Luxury Brand Perceptions Is More Distribution Worse
Brand personality congruence	The Curvilinear Effects of Brand Personality Congruence in B2B Relationships: an Institutional Analysis of Emerging Markets
brand post	Effects of Singular (Versus Plural) Informal Second-Person Pronoun Usage Depending on the Nature of the Content of a Brand Post: Structured Abstract
brand purpose	Corporate Conscientious Brand: Proposing a Framework from a Systematic Literature Review An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract
Brand Relations	Brand Bonds Beyond Profit: Exploring Brand Relationships in the Nonprofit Sector
brand reputation	Blow-by-Blow Place Brand Equity Model
Brand resurrection movement	Advertising Appeals and Celebrity Influence: Rekindling Love for Dead Brands
Brand Scandals	The Impact of Communal Coping on Brand Community Exit During Scandals
brand skepticism	Exploring Gay Consumers' Skepticism Toward LGBTQ-Themed Cause-Related Marketing Campaigns
Brand trust	Which Is More Important: Candidate or Political Party? Mexico 2024 Elections’ Case: Structured Abstract
Brand Typography	Cross-Cultural Typography: a Dual Study on Bilingual Design and Brand Longevity
Brand-building behaviors	Service Employees as Brand Ambassadors: the Influence of Service Employees’ Branding Behaviors on Brand Outcomes
Branding	Cross-Cultural Typography: a Dual Study on Bilingual Design and Brand Longevity Digital Platforms as Brands: a Conceptual Framework of Network Based Brand Equity Brand Bonds Beyond Profit: Exploring Brand Relationships in the Nonprofit Sector Letters of Legacy: How Typography Shape Brand Longevity Across Cultures How Brands Navigate Cultural Appropriation: Toward a Strategic Framework for Responsible Cultural Difference Marketing – Structured Abstract
Branding Strategies	Strategic Tensions in Entrepreneurial Branding: Insights from Startups and Investors Using a Theories-in-Use Approach
brands	Navigating Cancel Culture: How Brands and Celebrities Experience and Respond to Public Backlash
Bullying	The Role of Emotions in C2C Bullying in Online Brand Communities: Structured Abstract
Business	Balancing Potential and Ethics: a Comprehensive Exploration of AI in Marketing
Busyness	Mindful Gaming in a Busy World: Exploring the Retro Renaissance
Buyer-Seller relationships	Digital Transformation and Buyer-Seller Relationships Within an Ecosystem : What's the Impact on Engagement?
C
C2C bartering	Sharing Less and Trading More: the Role of Image and Value Transparency in Consumer-to-Consumer Bartering
C2C interaction	Consumer Role Behaviours During Cyberbullying Incidents in Online Brand Communities: Structured Abstract
Canadian organic	Towards an Understanding of Organic Produce Consumers: Canadian Perspective: Structured Abstract
cancel culture	Navigating Cancel Culture: How Brands and Celebrities Experience and Respond to Public Backlash
capacity for change	Shall Companies Take a Stance in Sociopolitical Activism? Navigating a Journey to Boost Favorable Employee Attributions and Ambassadorship Behaviors
Career	Sustainable Me: the Mental Health Journey of Marketing Graduate Students and Academics
Caregiver job satisfaction	Redefining Roles: How Patient Support Enhances Caregiver Job Satisfaction
cart abandonment	The Effect of Online Cart Composition on Cart Abandonment
Catholic monasteries	Spiritual Journeys and Transformative Spaces: Pilgrimage, Religious Marketing, and Digital Nomadism in Contemporary Catholic Refuges
Causal forest	Beyond the Tangible: Unpacking the Impact of NFTs on the Traditional Art Market
cause related marketing	Exploring Gay Consumers' Skepticism Toward LGBTQ-Themed Cause-Related Marketing Campaigns
CCT	Intersection of Coloniality and Consumption
celebrities	Navigating Cancel Culture: How Brands and Celebrities Experience and Respond to Public Backlash
Celebrity	Relative Importance of Social Media Influencers and Celebrity in Purchase Intentions Using Multi-Method Research Design How Celebrity and Influencer Endorsements Perform Across Different Media Platforms in an Emerging Market
Celebrity type	Advertising Appeals and Celebrity Influence: Rekindling Love for Dead Brands
charitable donations	More Charitable When Colder, but Conditions Apply: Regulatory Focus Moderates Temperature’s Influence on Charitable Donations
charitable giving	Presentation 1: Conserve, Reduce and Repair: Encouraging Charitable Giving for Animal Conservation via Virtual Reality
charity	Helping a Boy or a Girl? the Effect of Recipient’s Gender and Donor’s Culture on Donation Decisions
Chatbot	The Impact of Empathy in AI-Based Touchpoints: Structured Abstract
Chatbot Anthropomorphism	Consumer Responses to Chatbot Anthropomorphism in Emotionally Charged Interactions
Chatbot Services	AI Chatbot Affordances as Drivers of Purchase Intentions: Integrating Entertainment and Privacy Concerns
Chatbots	How Human Digital Presence Promotes Consumer Chatbot Usage: Structured Abstract AI-based Service Recommendations in the Hospitality Sector: an Experimental Study
ChatGPT	Regulated AI in Education: Examining the Ethical and Innovative Dimensions of Generative AI Implementation in Business Schools Exploring the Antecedents and Consequences of Consumers' Reuse Behavior on AI Application Services-the Study of ChatGPT
checkout charity	Are Retailers Legitimate Fundraisers? Examining Perceived Legitimacy and Donation Intentions in Checkout Charity Through Charity Triad and ABC Theories
Chief marketing officers (CMOs)	Marketing Knowledge Orchestration by Chief Marketing Officers: Antecedents and Performance Implications – a Structured Abstract
Chinese Market	Effective Marketing Strategies for Localising Sport Merchandise Brands in China: Structured Abstract
Choice	Helping a Boy or a Girl? the Effect of Recipient’s Gender and Donor’s Culture on Donation Decisions
Choice Architecture	Generative AI and Choice Influence
Choice Autonomy	Generative AI and Choice Influence
choice justification	The Effect of Online Cart Composition on Cart Abandonment
Circular business	Consumer Reactions to Circular Production of Luxury
Citizenship Behaviour	Volunteering Role Attitude and Sense of Community: an Abstract
Climate change	A Couple of Jets Would Wipe out All My Efforts—Aviation's Overlooked Impact on Global Warming What Drives Consumers’ Willingness to Make Sacrifices for Sustainability? Climate Change and Market Emergence Within the Wine Industry: Structured Abstract How Does Framing Drive Consumer Climate Engagement on Social Media? Abstract
climate literacy	3 Conserve, Reduce and Repair: CO2-Labeling: an Assessment of Sustainability Literacy
climate skepticism	Marketing for Sustainability: Harnessing Nature Connection and Green Demarketing – Structured Abstract
Closeness
Clothing	A Better Understanding of Clothing Donation and Resale Behavior Through the Perceived Value Approach: Structured Abstract
Co-Branding	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?
Co-Creation	Thirty Years of Service Quality Research and the Implications of Service-Dominant Logic: Is Quality Co-Created?
CO2 emissions	3 Conserve, Reduce and Repair: CO2-Labeling: an Assessment of Sustainability Literacy
CO2-labeling	3 Conserve, Reduce and Repair: CO2-Labeling: an Assessment of Sustainability Literacy
Cognition	Mapping the Way to Measure Real-Time Customer Experience Beyond Reality: Unveiling Tourists’ Affective and Cognitive Experiences in the Metaverse
cognitive legitimacy	Measuring Perceived Brand Legitimacy: a Scale Development Study
cognitive load theory	AI and the Modern Customer: the Role of Transparency in Marketing Tactics and Firm-Level Strategy
cognitive overload	AI and the Modern Customer: the Role of Transparency in Marketing Tactics and Firm-Level Strategy
Collaborative Consumption	4 Conserve, Reduce, and Repair: Repairing Possessions: How Repair CaféS Help Consumers Navigate Scarcity
collaborative filtering	The Effect of Online Cart Composition on Cart Abandonment
Coloniality	Intersection of Coloniality and Consumption
Color	Mono or Multi-Colored? the Influence of Assortment Colorfulness: Structured Abstract
Comment	Selecting the Ideal Virtual Influencer: a Text Analytics Approach to User Comments
common good	An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract
Communal Coping	The Impact of Communal Coping on Brand Community Exit During Scandals
Communal Exchange Norms	Mitigating Negative Country-of-Origin Effects: the Role of Producer Personification
Communication	Cross-Cultural Typography: a Dual Study on Bilingual Design and Brand Longevity Does a Bird in the Hand Is Worth Two in the Bush? How Consumers Assess the Fairness of the Price for the Farmer When They Face Distributive and Procedural Information: Structured Abstract Letters of Legacy: How Typography Shape Brand Longevity Across Cultures Balancing Exclusivity and Accessibility: Social Media Strategies for Luxury Brands
Community	Sustainable Me: Mental Health in Marketing Academia
Community Engagement	Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria
Competence	The Impact of Empathy in AI-Based Touchpoints: Structured Abstract The Interplay of Psychological Needs and Passion in Restaurant Brand Review Intentions
competition
competitive intensity	The Role of International Marketing Agility in Exporting
Complexity	Crafting Meaning Through Challenge: the Role of Complexity in Luxury Consumption
computation bias	Biases in Averaging Ratio Data: the Impact of Consumer Processing Modes
Conceptual Framework	AI Vs. EI – Understanding the Nexus Between Artificial Intelligence and Emotional Intelligence and Its Challenges for the Marketing Domain A Review of Factors Affecting Consumers’ Webrooming Behavior and How Digital Technologies Shape It: a Conceptual Framework
confident recommendations	The Impact of AI Recommendation Confidence and Precision on Consumer Decision-Making
Congruency theory	Influencer-Brand Fit and the Influencer Size Effect: Unveiling Alternative Explanations for Influencer Power
connection to nature	Marketing for Sustainability: Harnessing Nature Connection and Green Demarketing – Structured Abstract Harnessing Virtual Reality to Connect, to Motivate, and to Create: Connecting People to Nature: Virtual Reality Gaming as an Innovative Marketing Channel to Promote Sustainable Behaviors
Conserve	Conserve, Reduce, and Repair: Perspectives on Sustainable Consumer Behavior in Dynamic Marketplaces
Consideration of future consequences	Utilizing Dynamic Norms to Promote Pro-Environmental Behaviors: the Moderating Role of Consideration of Future Consequences
constrast effect	The Unintended Consequence of Virtuous Colored Store Environments on Wholesome Choices: Structured Abstract
Construal level theory	Construal Level Affects the Perception of Differences and Similarities: Structured Abstract
Consumer Anxiety	Impact of Online Review Confusion on Decision Postponement: Mediating Role of Consumer Stress and Consumer Anxiety
consumer attitude	Are Retailers Legitimate Fundraisers? Examining Perceived Legitimacy and Donation Intentions in Checkout Charity Through Charity Triad and ABC Theories
Consumer behavior	From Sensory Deficit to Engagement: How Sensory Dimensions Affect Online Consumer Response Structured Abstract: When and How Consumers Fall for Temptations: a Review The Influence of Celebrity and Influencer Endorsements on Consumer Behavior: a Bibliometric Analysis of Bias and Stereotype Reinforcement in Digital Marketing Conserve, Reduce, and Repair: Perspectives on Sustainable Consumer Behavior in Dynamic Marketplaces Country of Origin Legitimacy and Diffusion of Reverse Innovation: an Experimental Vignette Study Mapping Online Impulse Buying in Quick Commerce: A Bayesian Network Approach Using Machine Learning Algorithms How Do Emotions Influence Consumer Behavior During Brand Crises? Analyzing the Moderating Role of Crisis Response Strategies Emerging Technologies and Consumer Obesity: a Systematic Review and Directions for Future Research – Structured Abstract Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases Beyond Followers: Unraveling the Dynamics of Influencer Marketing Effectiveness The Role of Emotions in C2C Bullying in Online Brand Communities: Structured Abstract Rethinking Parasocial Relationship: Structured Abstract Mapping Consumer Associations with Digital Pollution: Insights for Sustainable Business Practices A Review of Factors Affecting Consumers’ Webrooming Behavior and How Digital Technologies Shape It: a Conceptual Framework An Exploration of Consumer Behavior Changes by Clusters of Life Events Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience? Do Eco-Labels Work? a Meta-Analysis on the Effectiveness of Eco Labels on Consumers’ Purchase Intentions. Variety-Seeking and Time of Day Revisited
Consumer Behaviors	Analyzing Customer Perceptions of Brands Committed to SDG Implementation
Consumer behaviour	Armenian Consumers Attitudes: Pre and Post 2020War: Structured Abstract Live Streamer Commerce: Exploring How the Interconnections Among Brand, Streamer, and Follower Translate into Behavioral Outcomes: Structured Abstract Consumer Role Behaviours During Cyberbullying Incidents in Online Brand Communities: Structured Abstract How to Look After Your Mental Health Using Mindfulness: an Exploratory Study – Structure Abstract Towards an Understanding of Organic Produce Consumers: Canadian Perspective: Structured Abstract A Comprehensive Understanding of Semantic Content for Consumer Behaviour: a Priming Effect Perspective
consumer characteristics	Watch out: Robot in the House! a Study on Robot Avoidance
Consumer choice	2 Conserve, Reduce, and Repair: Greening Your Furry Friend’S Carbon Footprint: Consumers’ Willingness to Adopt Sustainable Pet Foods Generative AI and Choice Influence
consumer compensation	Should Customers Be Compensated for Their Personal Data? Results from a Mixed-Methods Study
Consumer compliance
Consumer Credit	Country-Level Advertising Spending and Consumer Borrowing: the Role of Distributional, Institutional, and Cultural Factors
Consumer Culture Theory	Intersection of Coloniality and Consumption
consumer empowerment	The Role of Patient Engagement and Value Co-Creation in E-Health Technology Adoption: Effects on Consumer Well-Being: Structured Abstract
Consumer engagement	From Sensory Deficit to Engagement: How Sensory Dimensions Affect Online Consumer Response Exploring the Influence of Violated Expectations on Consumer Engagement Multi-Platform Analysis of Food Brand Content Strategies Using Machine Learning Beyond Words: Understanding Food Brand Instagram Engagement Through Verbal and Non-Verbal Cues An Examination of the Drivers of Water Conservation Engagement Beyond the Screen: the Role of Human-Likeness and Parasocial Interaction in Virtual Influencer Marketing Storytelling in Niagara’s Wine Country: a Missing Art How Does Framing Drive Consumer Climate Engagement on Social Media? Abstract
consumer experience	Platformization of CtoC Consumption : Experiences and Strategies of Prosumers Exploring Consumer Experience in Terroir Product Consumption: a Case Study of Taiwanese Tea
Consumer Happiness	Exploring the Influence of Luxury Brand Experiences in the Metaverse on Fashion Consumers' Well-Being: an Abstract
Consumer indebtedness	Growing up or Growing Debt: Consumer Indebtedness and ‘Being an Adult’
consumer knowledge	The Silver Lining Effect of Consumers-Based Awards on Wine and Food Product Evaluations
Consumer misbehaviour	Consumer Role Behaviours During Cyberbullying Incidents in Online Brand Communities: Structured Abstract
Consumer pastness	Advertising Appeals and Celebrity Influence: Rekindling Love for Dead Brands
consumer perception	Price Framings Influence Consumer Choices Beyond Mathematical Calculations
Consumer Perceptions	Consumer Perceptions of Gender Fluidity in Fashion: a Social Media Netnographic Study Exploring Consumer Narratives of anti-Obesity Medicines Through Netnography Does Where You Buy a Luxury Brand Matter for Its Luxuriousness
consumer preferences	Do Wine Awards Reflect Consumers’ Taste? The Impact of AI Recommendation Confidence and Precision on Consumer Decision-Making
consumer resale	Sharing Less and Trading More: the Role of Image and Value Transparency in Consumer-to-Consumer Bartering
Consumer Satisfaction	Consumer Responses to Chatbot Anthropomorphism in Emotionally Charged Interactions Exploring the Influence of Violated Expectations on Consumer Engagement Exploring the Psychological and Social Benefits of Second-Hand Luxury Fashion: an Abstract
consumer segmentation	Prioritizing Promotional Strategies Impacting Wine Purchasing Behavior Across Generations Using Analytical Hierarchical Processing (AHP)
Consumer Stress	Impact of Online Review Confusion on Decision Postponement: Mediating Role of Consumer Stress and Consumer Anxiety
consumer values	Mapping the Value Dimensions of Sustainable Consumer Behavior: Structured Abstract
consumer vulnerability	AI Soulmate? Investigating Vulnerability and Well-Being with AI Companions
consumer well-being	The Role of Patient Engagement and Value Co-Creation in E-Health Technology Adoption: Effects on Consumer Well-Being: Structured Abstract AI Soulmate? Investigating Vulnerability and Well-Being with AI Companions Exploring Meaning in Life, Social Media Addiction, and Impulse Buying: a Perspective on Consumer Well-Being
Consumer Xenocentrism	Xenocentrism and Impulsive Buying in Millennial Female Cosmetic Consumers
Consumer's Behaviour	Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract
Consumer-Brand Relationship	Structured Abstract: How to Improve Brand Relationships Using Intergenerational Capital ?
Consumer-chatbot interaction	Consumer Responses to Chatbot Anthropomorphism in Emotionally Charged Interactions
Consumer-Tech Interactions	Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience?
Consumer-to-consumer interactions	A Moderated Mediation Model of Consumer Cyberbullying in Online Brand Communities: an Abstract
Consumption	Intersection of Coloniality and Consumption
Consumption motivation	Structured Abstract: When and How Consumers Fall for Temptations: a Review
Container	The Moderating Role of Risk in Sensory Transfer of Perceived Quality from Container’s Tactile Cues to Beverage Purchase Intention
content	Sustainability in the Spotlight: Unleashing Viral Dynamics and Customer Engagement in Sustainable-Centric Content Propagation – Structure Abstract
content analysis	Digital Eco Design Applied to Websites: Towards an Understanding of the Practices and Perceptions of the Actors Involved - a Structured Abstract
content dimensions	Effects of Singular (Versus Plural) Informal Second-Person Pronoun Usage Depending on the Nature of the Content of a Brand Post: Structured Abstract
Content Value	Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract
Contrual level	Beyond Points: What Accounts for Loyalty Reward Donations?
conversational agent	Persuasion in the Context of Conversational Agents: Systematic Literature Review and Research Directions
Conversational AI	Structured Abstract: Innovating Healthcare Services with Conversational AI: the Role of Empathy and Vulnerability in Patient Satisfaction
conversion funnel	The Influence of Virtual Influencers: Shaping Consumer Conversion Paths
Coolness	Wow, It’s so Cool! Exploring the Relationships Among Coolness, AWE Experience, and Word of Mouth: a Study of Smart Cars
Coping strategies	How Do Emotions Influence Consumer Behavior During Brand Crises? Analyzing the Moderating Role of Crisis Response Strategies
Corporate communication	Understanding AI Failures and Corporate Communication Strategies: a Comprehensive Analysis
Corporate Conscientious Brand (CCB)	Corporate Conscientious Brand: Proposing a Framework from a Systematic Literature Review
Corporate Philanthropy	Empathy's Role in Shaping Consumer Perceptions of Corporate Philanthropy and Its Impact on Brand Loyalty
corporate political activism	An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract
corporate social responsibility	Corporate Social Responsibility (CSR) and Meaningfulness in Luxury Consumption Among Religious Consumers A Couple of Jets Would Wipe out All My Efforts—Aviation's Overlooked Impact on Global Warming
corporate social responsibility (CSR)	Mapping the Value Dimensions of Sustainable Consumer Behavior: Structured Abstract
corporate sociopolitical activism	Impact of Corporate Sociopolitical Activism Alignment on Consumer Intentions: the Role of Product Type and Relationship Norms: Structured Abstract Shall Companies Take a Stance in Sociopolitical Activism? Navigating a Journey to Boost Favorable Employee Attributions and Ambassadorship Behaviors
Corporate Sustainability	Materiality Perspectives in Stakeholder Theory: a Systematic Review and Framework for Corporate Sustainability: Structured Abstract
counterfeit	Trying to Solve South Africa's Port Logistics Challenges with Blockchain-Enabled Traceability Funwashing Counterfeits of Luxury Brands: the Case of Van Cleef
country image	How Does Exporter’s Country Image Influence Business Relationships with Their Importers? the Case of Turkish Apparel Exporters Structured Abstract
Country-level Advertising	Country-Level Advertising Spending and Consumer Borrowing: the Role of Distributional, Institutional, and Cultural Factors
Country-of-Origin	Armenian Consumers Attitudes: Pre and Post 2020War: Structured Abstract Mitigating Negative Country-of-Origin Effects: the Role of Producer Personification
Creative Professionals	Happy Accidents or Hallucinations? the Impact of AI-Driven Serendipity on Creative Professionals
creativity	Understanding Student Traits and Motivations in Generative AI Use for Learning Through a Mixed-Method Approach: Structured Abstract Happy Accidents or Hallucinations? the Impact of AI-Driven Serendipity on Creative Professionals
Credibility	Can Virtual Influencers Foster Real Wanderlust? Leveraging Physical and Behavioral Anthropomorphism to Promote Tourism Destinations Beyond Followers: Unraveling the Dynamics of Influencer Marketing Effectiveness Influencer-Brand Fit and the Influencer Size Effect: Unveiling Alternative Explanations for Influencer Power Fur Real: the Impact of Pet Influencer Credibility on Brand Attitude and Purchase Intention in an Emerging Market Context: a Structured Abstract Exploring the Use of TikTok as a Search Engine in Generation Z
Crisis communication	How Do Emotions Influence Consumer Behavior During Brand Crises? Analyzing the Moderating Role of Crisis Response Strategies
Cross-border e-commerce	Brand Credibility and Patronage Intention Towards Cross-Border E-Commerce Marketplaces: Structured Abstract
Cross-Cultural Analysis	The Impact of Cultural Dimensions on the Servitization-Performance Relationship Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases
Cross-cultural Marketing	Global Marketing in the New Verse: Trends and Ideas
cross-cultural theory development	Cross-Cultural Issues in Marketing: Academic Research and Practical Applications
cross-culture	The Role of Cross-Cultural Marketing in the Transmodern Dynamic Landscape of Business: Insights from Visual Storytelling. Structured Abstract
Cross-modal correspondences
Crossmodal interaction	From Sensory Deficit to Engagement: How Sensory Dimensions Affect Online Consumer Response
Crowdfunding	Online Marketing of Philanthropic Organizations to the Jamaican Diaspora: Structured Abstract Personal Data Disclosure to Crowdfunding Platform: the Case of Donation to a Social Cause. Structured Abstract
CSR	Can Firms Co-Create with Customers Responsibly in the New Product Development Process? a Path Towards Responsible Innovation Blurred Lines – Does Construal Play a Role in Brand Transgressions with Ambiguous Brand Responsibility?
CSR Specialization	What Shapes Csr Focus? Dynamic Capability and Market Influences: a Structured Abstract
CtoC experience	Platformization of CtoC Consumption : Experiences and Strategies of Prosumers
Culinary Practices	Structured Abstract: How to Improve Brand Relationships Using Intergenerational Capital ?
cultural appropriation	How Brands Navigate Cultural Appropriation: Toward a Strategic Framework for Responsible Cultural Difference Marketing – Structured Abstract
Cultural dimensions	Online Marketing of Philanthropic Organizations to the Jamaican Diaspora: Structured Abstract The Curvilinear Effects of Brand Personality Congruence in B2B Relationships: an Institutional Analysis of Emerging Markets
cultural diversity	Cross-Cultural Issues in Marketing: Academic Research and Practical Applications How Brands Navigate Cultural Appropriation: Toward a Strategic Framework for Responsible Cultural Difference Marketing – Structured Abstract
Cultural Factors	Country-Level Advertising Spending and Consumer Borrowing: the Role of Distributional, Institutional, and Cultural Factors
Cultural Heritage Tourism	Fostering Sustainability in Cultural Heritage Tourism Through Authenticity Marketing
Cultural values	In Culture-Based Reciprocal Exchanges, the Outcomes Can Either Validate or Undermine the Methods Used: Structured Abstract
Culture	Exploring the Role of Human Values as Cultural Drivers in the Consumption of Wine and the Other Alcoholic Beverage Consumption I Live Abroad, but My Home Brands Still Touches Me: Structured Abstract Helping a Boy or a Girl? the Effect of Recipient’s Gender and Donor’s Culture on Donation Decisions
Culture mixing	The Social Identity and Psychology of Mixed-Ethnic/Race Consumers: an International Study
Curated user-generated content	Sharing Curated Travel Experience: Personal Branding and Impression Management on Social Media by Millennials and Gen Zs: Extended Abstract
Curvilinear effects	The Curvilinear Effects of Brand Personality Congruence in B2B Relationships: an Institutional Analysis of Emerging Markets
Customer	Blockchain Smart Packaging in Wine: Exploring the Interplay of Trust, Expected Value, and Customer Engagement Behaviours
customer behavior	Hedonism and Algorithmic Marketing: How Consumer Values Shape Responses to AI Agents
Customer consent	Should Customers Be Compensated for Their Personal Data? Results from a Mixed-Methods Study
Customer Engagement	Exploring the Impact of the Omnichannel Environment on Customer Engagement: Structured Abstract Sustainability in the Spotlight: Unleashing Viral Dynamics and Customer Engagement in Sustainable-Centric Content Propagation – Structure Abstract
Customer Entitlement	The ‘Karen’ Effect: How Perceptions of Customer Entitlement Impacts Frontline Employees From King to Threatened: Customers’ Acceptance of Threatening Messages Against Incivility in Service Settings
Customer experience	Measuring Safe Customer Experience in Omnichannel Retailing and Its Impact on Customer Well-Being
customer experience qualities	Linguistic Extraordinariness and Experiential Evaluations
Customer incivility	Exploring the Moral and Behavioral Impact of Customer Incivility: a STRUCTURED ABSTRACT
customer inspiration	Exploring Omnichannel Capability and Relationship Investment: Key Factors and the Impacts on Customer Inspiration: an Abstract
Customer journey	Exploring the Touchpoints in the Customer Path Model in the Connected Era: a Case on Restaurants
customer linking	A Conceptual Framework for Going Beyond Direct Customers to Facilitate Innovation Success
Customer loyalty	How Human-Robot Proxemics Impact Consumer Loyalty: Structured Abstract Beyond Points: What Accounts for Loyalty Reward Donations?
customer need knowledge	A Conceptual Framework for Going Beyond Direct Customers to Facilitate Innovation Success
Customer orientation	From King to Threatened: Customers’ Acceptance of Threatening Messages Against Incivility in Service Settings
Customer Perceived Value	Exploring the Influence of Luxury Brand Experiences in the Metaverse on Fashion Consumers' Well-Being: an Abstract
Customer positive emotions	Do We Click at the First Sight? Modeling Customer-Employee Instant Rapport in the First Service Encounter
Customer relationship	Towards a Better Understanding of Frontline Employees’ Sabotage
Customer satisfaction	How Service Employee Satisfaction Affects Customer Satisfaction: the Mediating Mechanism of Emotional Labor and Emotional Contagion
customer service	Online Brand Communities as a Services Marketing Channel: an Exploratory Study of Apple Support Community Using a Machine Learning Approach
customer trust	AI and the Modern Customer: the Role of Transparency in Marketing Tactics and Firm-Level Strategy
Customer Well-being	Measuring Safe Customer Experience in Omnichannel Retailing and Its Impact on Customer Well-Being
Customer-employee instant rapport	Do We Click at the First Sight? Modeling Customer-Employee Instant Rapport in the First Service Encounter
customer_centricity	Establishing a Link Among Customer Experience Measurement, Customer Centricity, Customer Experience Standards, and Organizational and Financial Performance: Structured Abstract
customer_experience	Establishing a Link Among Customer Experience Measurement, Customer Centricity, Customer Experience Standards, and Organizational and Financial Performance: Structured Abstract
customers' attitude	How Does the Fight Against Food Waste Affect Customers’ Attitude Toward Retailers? – the Impact of Price Promotions and Justification of Marketing for Suboptimal Food: Structured Abstract
Customer’s perspective	Towards a Better Understanding of Frontline Employees’ Sabotage
Customization
CX_measurement	Establishing a Link Among Customer Experience Measurement, Customer Centricity, Customer Experience Standards, and Organizational and Financial Performance: Structured Abstract
CX_Standards	Establishing a Link Among Customer Experience Measurement, Customer Centricity, Customer Experience Standards, and Organizational and Financial Performance: Structured Abstract
Cyberbullying	Consumer Role Behaviours During Cyberbullying Incidents in Online Brand Communities: Structured Abstract A Moderated Mediation Model of Consumer Cyberbullying in Online Brand Communities: an Abstract
D
Data	Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured Abstract
Data-Driven Dynamic Capabilities	Data-Driven Dynamic Capabilities in Emerging Markets: a Grounded Theory Approach to Digital Transformation in African Retail Banking
decision bias
Decision Confidence	Exploring the Effect of Incorporating AI-Based Recommendations in Augmented Reality Applications: an Abstract
decision making	Money Illusion for Others Framing Numerical Attributes in Daily Vs. Yearly Terms and Addressing Consumer Individually Vs. Collectively in Environmental Brand Messages: an Exploration of Independent, Interactive, and Conditional Effectiveness
Decision modes	Beyond Beauty: the Primacy of Freshness in Selecting Fresh Foods: Structured Abstract
Decision Postponement	Impact of Online Review Confusion on Decision Postponement: Mediating Role of Consumer Stress and Consumer Anxiety
Decision-making	The Impact of Information Sensitivity on Technology Interaction Consumer Responses 2 Conserve, Reduce, and Repair: Greening Your Furry Friend’S Carbon Footprint: Consumers’ Willingness to Adopt Sustainable Pet Foods 3 Conserve, Reduce and Repair: CO2-Labeling: an Assessment of Sustainability Literacy Making Sense of AI for Value Creation and Risk Mitigation: Structured Abstract AI In Decision-Making Marketing: Considerations And Strategic Applications within Organizational Contexts
Decision-Making Process	Exploring the Effect of Incorporating AI-Based Recommendations in Augmented Reality Applications: an Abstract
Degree of co-creation	Can Firms Co-Create with Customers Responsibly in the New Product Development Process? a Path Towards Responsible Innovation
Dengri	From Stigma to Destigmatization: Strategies for Market Transformation
dental healthcare	Development of a Scale Concerning Patient Satisfaction and Well-Being in Dental Healthcare
Deontological Evaluation	Green Innovation Adoption: Examining the Role of Lead, Innovative and Average Users
Design	Cross-Cultural Typography: a Dual Study on Bilingual Design and Brand Longevity Letters of Legacy: How Typography Shape Brand Longevity Across Cultures
destigmatization	From Stigma to Destigmatization: Strategies for Market Transformation
developing country	Exploring the Touchpoints in the Customer Path Model in the Connected Era: a Case on Restaurants
Diaspora philanthropy	Online Marketing of Philanthropic Organizations to the Jamaican Diaspora: Structured Abstract
Diaspora strategy	Online Marketing of Philanthropic Organizations to the Jamaican Diaspora: Structured Abstract
Difference-in-differences	Beyond the Tangible: Unpacking the Impact of NFTs on the Traditional Art Market
digital banking	Beyond Personality Traits: Social and Utilitarian Drivers of Digital Banking Engagement Among Millennials and Gen Z Consumers
Digital Capability	When Digital Transformation Capability Pays off: Its Strategic Focus and Contexts
Digital Consumer Behavior	Sharing Less and Trading More: the Role of Image and Value Transparency in Consumer-to-Consumer Bartering Mapping Consumer Associations with Digital Pollution: Insights for Sustainable Business Practices
Digital Disruptions	Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria
digital eco-design	Digital Eco Design Applied to Websites: Towards an Understanding of the Practices and Perceptions of the Actors Involved - a Structured Abstract
Digital ethnography	Digital Transformation in Football: Reshaping Fan Engagement
Digital influencers	Beyond Followers: Unraveling the Dynamics of Influencer Marketing Effectiveness
Digital Marketing	Integrating AI for Enhanced Relationship Marketing Strategies Live Streamer Commerce: Exploring How the Interconnections Among Brand, Streamer, and Follower Translate into Behavioral Outcomes: Structured Abstract Switching to Luxury Virtual-Reality (VR) Products: How Consumer Traits Shape Perceptions of Status Signaling Potential Direct Support to Media Personas and the Influence of Perceived Relationships
digital marketing agents	Hedonism and Algorithmic Marketing: How Consumer Values Shape Responses to AI Agents
Digital Marketing Management	AI Vs. EI – Understanding the Nexus Between Artificial Intelligence and Emotional Intelligence and Its Challenges for the Marketing Domain
digital marketing strategy	Beyond the Screen: the Role of Human-Likeness and Parasocial Interaction in Virtual Influencer Marketing
Digital Nomad	Spiritual Journeys and Transformative Spaces: Pilgrimage, Religious Marketing, and Digital Nomadism in Contemporary Catholic Refuges
digital platform	Platformization of CtoC Consumption : Experiences and Strategies of Prosumers
Digital platforms	Digital Platforms as Brands: a Conceptual Framework of Network Based Brand Equity Why Get Connected in B2B Service Online Marketplaces? - Structured Abstract
Digital pollution	Mapping Consumer Associations with Digital Pollution: Insights for Sustainable Business Practices
Digital technology	A Review of Factors Affecting Consumers’ Webrooming Behavior and How Digital Technologies Shape It: a Conceptual Framework
Digital Transformation	When Digital Transformation Capability Pays off: Its Strategic Focus and Contexts Digital Transformation and Buyer-Seller Relationships Within an Ecosystem : What's the Impact on Engagement? Data-Driven Dynamic Capabilities in Emerging Markets: a Grounded Theory Approach to Digital Transformation in African Retail Banking
Direct Comparative Advertising	The Role of Comparative Advertising Format, Message Sidedness and Need for Cognition in Consumer Response to Ads
direct customer	A Conceptual Framework for Going Beyond Direct Customers to Facilitate Innovation Success
disadvantaged consumers	Impoverished and Infirmed: How Disadvantaged Consumers Navigate Life Spaces to Pursue Health
Disclosure of personal data	Personality Traits, Engagement and Disclosure of Personal Data on Social Media: the Moderation of Trust. Structured Abstract
Disinformation	Tuning into the Hateverse: the Dynamics Between Conspiracy Theories, Hate Speech, and Offensive Language Usage
displaced aggression	Chasing Online Popularity: a Theoretical Analysis of Mental Health Risks
Dissatisfaction	From Dissatisfaction to Happiness: the Mediating Role of Negative Online Brand Engagement: Structured Abstract
Distribution	Does Where You Buy a Luxury Brand Matter for Its Luxuriousness Distribution and Luxury Brand Perceptions Is More Distribution Worse
Distributive fairness	Does a Bird in the Hand Is Worth Two in the Bush? How Consumers Assess the Fairness of the Price for the Farmer When They Face Distributive and Procedural Information: Structured Abstract
Distrust	Exploring Firm-to-Firm Distrust and Sustainability: a Case Study of TerraCycle
Diversity	Signaling Sustainability Through Diversity: Structured Abstract Diversity and Sustainable Innovation in the US Higher Education The Role of Cross-Cultural Marketing in the Transmodern Dynamic Landscape of Business: Insights from Visual Storytelling. Structured Abstract Representation, Stereotyping and Psychological Impact of Ageism in the Fashion Media: an Abstract
Diversity in advertising	Political Ideology and Perceptions of Pride: How Model Race Shapes Consumer Responses in Advertising When Generative AI Meets Human Creativity: Rethinking How Societal Norms Drive Diversity and Inclusion in Advertisements
Diversity management	When Generative AI Meets Human Creativity: Rethinking How Societal Norms Drive Diversity and Inclusion in Advertisements
diversity marketing	Gender Differences in Reactions to Homosexual Representation in Advertising: the Role of Perceived Integrity on Purchase Intentions: Structured Abstract
Doctoral programs	Sustainable Me: the Mental Health Journey of Marketing Graduate Students and Academics
Donation	A Better Understanding of Clothing Donation and Resale Behavior Through the Perceived Value Approach: Structured Abstract
donation behavior	Moral Expansiveness and Consumer Donation Behavior: Structured Abstract
Donations	Personal Data Disclosure to Crowdfunding Platform: the Case of Donation to a Social Cause. Structured Abstract Helping a Boy or a Girl? the Effect of Recipient’s Gender and Donor’s Culture on Donation Decisions
double discounts
drunk shopping	Drunk Shopping in Online Context(S): a Structured Abstract
Dynamic capabilities	Integrating AI for Enhanced Relationship Marketing Strategies Mapping Dynamic Capabilities and Performance Relationship in Exporting: a Taxonomy and Research Agenda
Dynamic norms	Utilizing Dynamic Norms to Promote Pro-Environmental Behaviors: the Moderating Role of Consideration of Future Consequences
E
e-commerce	Does Where You Buy a Luxury Brand Matter for Its Luxuriousness The Effect of Online Cart Composition on Cart Abandonment
E-health technologies	The Role of Patient Engagement and Value Co-Creation in E-Health Technology Adoption: Effects on Consumer Well-Being: Structured Abstract
e-WOM	Exploring the Influence of Luxury Brand Experiences in the Metaverse on Fashion Consumers' Well-Being: an Abstract
ease of imagination	Transforming Online Beauty Shopping with Augmented Reality
eco-anger	Marketing for Sustainability: Harnessing Nature Connection and Green Demarketing – Structured Abstract
eco-consumption attitude	Reducing Single-Use Plastics: a Matter of Attitudes, Beliefs and Norms
eco-design website	Digital Eco Design Applied to Websites: Towards an Understanding of the Practices and Perceptions of the Actors Involved - a Structured Abstract
eco-spirituality	The Influence of Eco-Spirituality Versus Religiosity on Household Food Waste Recycling Behaviors
ecological community	Sustainable Consumption Behavior in Bifurcated Life Trajectories
ecological concern	Being Eco-Friendly When Packing Your Gifts: the Interactive Effect of Package Type, Self-Esteem, and Power Perception
Ecosystem	Digital Transformation and Buyer-Seller Relationships Within an Ecosystem : What's the Impact on Engagement?
Ecotourism	Time Travel in Immersive VR Communication to Reinforce Sustainability Awareness Among Youngsters
ECT	Exploring the Antecedents and Consequences of Consumers' Reuse Behavior on AI Application Services-the Study of ChatGPT
Efficiency & Effectiveness	The Intelligence Showdown: Enhancing Salespeople's Hard and Soft Skills with Human and Artificial Intelligence
Elaboration Likelihood Model	Beyond Words: Understanding Food Brand Instagram Engagement Through Verbal and Non-Verbal Cues
Elaboration-Likelihood Model	Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts
Electric Vehicles	Green Innovation Adoption: Examining the Role of Lead, Innovative and Average Users
Embed	SustainAbility Marketing from Research to Teaching: 3 Es – Engage, Embed, and Enact
Emergence	Climate Change and Market Emergence Within the Wine Industry: Structured Abstract
Emergent Technologies	Future of Marketing Work
emerging market	How Celebrity and Influencer Endorsements Perform Across Different Media Platforms in an Emerging Market Gen Z Consumers’ Purchase Intentions of Fair Trade Products in an Emerging Market: the Role of Fair Trade Related Mindset
Emerging markets	The Curvilinear Effects of Brand Personality Congruence in B2B Relationships: an Institutional Analysis of Emerging Markets Data-Driven Dynamic Capabilities in Emerging Markets: a Grounded Theory Approach to Digital Transformation in African Retail Banking Global Marketing in the New Verse: Trends and Ideas
Emerging Technologies	Emerging Technologies and Consumer Obesity: a Systematic Review and Directions for Future Research – Structured Abstract
Emotion	Beyond Reality: Unveiling Tourists’ Affective and Cognitive Experiences in the Metaverse
Emotional AI	Redefining Co-Creation: Emotionally Intelligent AI and Its Role in Brand-Consumer Engagement
Emotional Appeal	Advertising Appeals and Celebrity Influence: Rekindling Love for Dead Brands Boosting Charity Fundraising: the Neuromarketing Behind an NGO's Letter Campaign
Emotional Attachment	Redefining Co-Creation: Emotionally Intelligent AI and Its Role in Brand-Consumer Engagement
Emotional contagion	How Service Employee Satisfaction Affects Customer Satisfaction: the Mediating Mechanism of Emotional Labor and Emotional Contagion
emotional exhaustion	Chasing Online Popularity: a Theoretical Analysis of Mental Health Risks
Emotional Instability	Mindful Gaming in a Busy World: Exploring the Retro Renaissance
Emotional Intelligence	Redefining Co-Creation: Emotionally Intelligent AI and Its Role in Brand-Consumer Engagement The Relationship Between Emotional Intelligence, Personality and Artificial Intelligence, Empirical Evidence from China and the US: Structured Abstract AI Vs. EI – Understanding the Nexus Between Artificial Intelligence and Emotional Intelligence and Its Challenges for the Marketing Domain
Emotional labor	How Service Employee Satisfaction Affects Customer Satisfaction: the Mediating Mechanism of Emotional Labor and Emotional Contagion
Emotional resonance	Storytelling in Niagara’s Wine Country: a Missing Art
Emotional response	Consumer Responses to Chatbot Anthropomorphism in Emotionally Charged Interactions
Emotional tone	Consumer Responses to Chatbot Anthropomorphism in Emotionally Charged Interactions
emotionality	Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract
Emotions	Mapping the Way to Measure Real-Time Customer Experience The Role of Emotions in C2C Bullying in Online Brand Communities: Structured Abstract Emotional Strategies in Agents’ Self-Presentation as Goffmanian Performance Luxury at a Cost
Empathic Predispositions	Empathy's Role in Shaping Consumer Perceptions of Corporate Philanthropy and Its Impact on Brand Loyalty
Empathy	Consumer Responses to Human Versus AI Service Exchanges: Structured Abstract Structured Abstract: Innovating Healthcare Services with Conversational AI: the Role of Empathy and Vulnerability in Patient Satisfaction
Employee affective delivery	Do We Click at the First Sight? Modeling Customer-Employee Instant Rapport in the First Service Encounter
Employee authenticity	Do We Click at the First Sight? Modeling Customer-Employee Instant Rapport in the First Service Encounter
employee branding	Shall Companies Take a Stance in Sociopolitical Activism? Navigating a Journey to Boost Favorable Employee Attributions and Ambassadorship Behaviors
Employee branding behaviors	Service Employees as Brand Ambassadors: the Influence of Service Employees’ Branding Behaviors on Brand Outcomes
employee commitment	Shall Companies Take a Stance in Sociopolitical Activism? Navigating a Journey to Boost Favorable Employee Attributions and Ambassadorship Behaviors
Employee connecting behavior	Do We Click at the First Sight? Modeling Customer-Employee Instant Rapport in the First Service Encounter
Employee satisfaction	How Service Employee Satisfaction Affects Customer Satisfaction: the Mediating Mechanism of Emotional Labor and Emotional Contagion
Employer Branding	Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community
Enact	SustainAbility Marketing from Research to Teaching: 3 Es – Engage, Embed, and Enact
endorsement	Cinderella and Gender Stereotypes in Advertising: Structured Abstract The Social Side of AI Influencers’ Persuasiveness: an Abstract How Celebrity and Influencer Endorsements Perform Across Different Media Platforms in an Emerging Market
Engage	SustainAbility Marketing from Research to Teaching: 3 Es – Engage, Embed, and Enact
engagement	Beyond Followers: Unraveling the Dynamics of Influencer Marketing Effectiveness Digital Transformation and Buyer-Seller Relationships Within an Ecosystem : What's the Impact on Engagement? Beyond Personality Traits: Social and Utilitarian Drivers of Digital Banking Engagement Among Millennials and Gen Z Consumers How Is Artificial Intelligence Shaping Guest Engagement in Luxury Hospitality?: Structured Abstract AI Influencers and Me: Investigating AI Influencers, Post Communication Style, Self-Congruence, and Social Media Behaviour
Engagement Behaviour	Blockchain Smart Packaging in Wine: Exploring the Interplay of Trust, Expected Value, and Customer Engagement Behaviours
engagement platforms	Exploring Faked Engagement Behaviors in Health and Fitness Platforms
English as a lingua franca
Enjoyment	Happy Accidents or Hallucinations? the Impact of AI-Driven Serendipity on Creative Professionals
Enlisting influencers	Make Them an Offer They Can’T Refuse: How Influencers Evaluate and Select Brand Offers
Entertainment	AI Chatbot Affordances as Drivers of Purchase Intentions: Integrating Entertainment and Privacy Concerns
Entrepreneur sprits	Critical Success Factors for Foreign Startups Entering Japan: Insights from Marketing and Leadership Strategies
Entrepreneurial Marketing	Strategic Tensions in Entrepreneurial Branding: Insights from Startups and Investors Using a Theories-in-Use Approach
Environmental Concern	The Role of (Tele)Presence in Raising Consumer Awareness of Environmental Responsibility: the Case of Virtual Reality Educational Experiences Reducing Single-Use Plastics: a Matter of Attitudes, Beliefs and Norms
environmental consciousness	Being Eco-Friendly When Packing Your Gifts: the Interactive Effect of Package Type, Self-Esteem, and Power Perception
Environmental impact of technology	Mapping Consumer Associations with Digital Pollution: Insights for Sustainable Business Practices
Environmental Self-Identity
Environmental Sustainability	Signaling Sustainability Through Diversity: Structured Abstract
ESG	Effect of ESG Performance on Sales Force Productivity: Moderating Influence of Value Appropriation Actions Comparative Meta-Analysis of the Effectiveness of Inorganic and Organic Marketing Communications Is Green Consumption Cognitively or Emotionally Contagious? – Structured Abstract
Esprit de corps	Agile Mindset and International Business: Cultural Drivers and Behavioral Performance
ethical consumer behavior	Being Eco-Friendly When Packing Your Gifts: the Interactive Effect of Package Type, Self-Esteem, and Power Perception
Ethical consumption	Mindful Consumption: a Research Program
Ethical Implications	Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience?
ethical perception	Should Customers Be Compensated for Their Personal Data? Results from a Mixed-Methods Study
Ethics	Regulated AI in Education: Examining the Ethical and Innovative Dimensions of Generative AI Implementation in Business Schools Balancing Potential and Ethics: a Comprehensive Exploration of AI in Marketing Can AI Truly Foster Inclusivity? Unpacking the Impact of AI Fashion Models on Consumer Well-Being
Ethnic community	(Im)Migrants’ Reactions to Value-Driven Acculturation: a Study of South Asian Ethnic Community Expressions with British Politics
ethnocentrism	Armenian Consumers Attitudes: Pre and Post 2020War: Structured Abstract How Incorporating Inclusivity in the Packaging Could Drive Consumer Activism
Europe	Government-Sponsored Advertising and Public Sector Management in Comparative Perspective: Legal and Regulatory Frameworks
Evidence Based Research	Global Marketing in the New Verse: Trends and Ideas
eWOM	The Role of Extraversion in Generating Positive eWOM via Social Media Brand Page Engagement Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts Exploring the Nexus of Masstige, Experience, Brand Love, Brand Happiness and eWOM: a Masstige Perspective
Expectation Violation	Exploring the Influence of Violated Expectations on Consumer Engagement
Expectation-confirmation theory (ECT)	“Ecological Backlash”: Uncovering the Antecedents of Consumer’s Discontinuous Sustainable Behavior: Structured Abstract
Experiential Value	Exploring the Nexus of Masstige, Experience, Brand Love, Brand Happiness and eWOM: a Masstige Perspective
Experiment	Consumer Reactions to Circular Production of Luxury How Does the Fight Against Food Waste Affect Customers’ Attitude Toward Retailers? – the Impact of Price Promotions and Justification of Marketing for Suboptimal Food: Structured Abstract Discounts or Donations - the Effectiveness of Different Keep Rewards in Product Return Management: Structured Abstract
Experimental design	AI Influencers and Me: Investigating AI Influencers, Post Communication Style, Self-Congruence, and Social Media Behaviour
experimentation	How Incorporating Inclusivity in the Packaging Could Drive Consumer Activism
Experiments	Mitigating Negative Country-of-Origin Effects: the Role of Producer Personification
Export	The Impact of Organizational and Institutional Pressures on Sustainable Innovativeness and Performance.
export marketing	Mapping Dynamic Capabilities and Performance Relationship in Exporting: a Taxonomy and Research Agenda
Export ports	Trying to Solve South Africa's Port Logistics Challenges with Blockchain-Enabled Traceability
export venture market share growth	The Role of International Marketing Agility in Exporting
exporter-importer relationship	How Does Exporter’s Country Image Influence Business Relationships with Their Importers? the Case of Turkish Apparel Exporters Structured Abstract
exporting	Mapping Dynamic Capabilities and Performance Relationship in Exporting: a Taxonomy and Research Agenda
extraordinariness	Linguistic Extraordinariness and Experiential Evaluations
Extraversion	The Role of Extraversion in Generating Positive eWOM via Social Media Brand Page Engagement
eye-tracking	Geo-Targeted GenAI Content: Improving Consumer Engagement with Contextually Relevant Visuals Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts Investigating Gender Differences for Brand Attention During in-Stream Advertisement
F
Faculty	Sustainable Me: the Mental Health Journey of Marketing Graduate Students and Academics
Fair trade	Gen Z Consumers’ Purchase Intentions of Fair Trade Products in an Emerging Market: the Role of Fair Trade Related Mindset
faked engagement behaviors	Exploring Faked Engagement Behaviors in Health and Fitness Platforms
Familiarity	The Role of Familiarity & Self-Congruence in AI-Powered Personalized Recommendations: Insights from the Theory of Planned Behaviour
Farmers' remuneration	Does a Bird in the Hand Is Worth Two in the Bush? How Consumers Assess the Fairness of the Price for the Farmer When They Face Distributive and Procedural Information: Structured Abstract
Fashion Inclusivity	Consumer Perceptions of Gender Fluidity in Fashion: a Social Media Netnographic Study
Fashion media	Representation, Stereotyping and Psychological Impact of Ageism in the Fashion Media: an Abstract
Fashion models	Can AI Truly Foster Inclusivity? Unpacking the Impact of AI Fashion Models on Consumer Well-Being
fear	Presentation 1: Conserve, Reduce and Repair: Encouraging Charitable Giving for Animal Conservation via Virtual Reality
fear of automation	Understanding Student Traits and Motivations in Generative AI Use for Learning Through a Mixed-Method Approach: Structured Abstract
Feeling Economy	Structured Abstract: Innovating Healthcare Services with Conversational AI: the Role of Empathy and Vulnerability in Patient Satisfaction
Femvertising	Authentic Narratives: How Femvertising Shapes Inclusivity: Structured Abstract Brand Outcomes of Counter-Stereotypical Gender Portrayals in Advertising
financial literacy	Beyond Personality Traits: Social and Utilitarian Drivers of Digital Banking Engagement Among Millennials and Gen Z Consumers
fixation	Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts
flaws	Do Wine Awards Reflect Consumers’ Taste?
Flow Theory	Does Mindful Consumption Mediate the Effect of Mindfulness on Life Satisfaction? Exploring the Antecedents and Consequences of Consumers' Reuse Behavior on AI Application Services-the Study of ChatGPT
Flow-state	Redefining Co-Creation: Emotionally Intelligent AI and Its Role in Brand-Consumer Engagement
fluency	I Know the Feeling! - Eluding Brand Activism Backlash with Affective Medium Musical Fit: Structured Abstract
food and beverage	The Silver Lining Effect of Consumers-Based Awards on Wine and Food Product Evaluations
Food and health decision making	Beyond Beauty: the Primacy of Freshness in Selecting Fresh Foods: Structured Abstract
Food Brands	Beyond Words: Understanding Food Brand Instagram Engagement Through Verbal and Non-Verbal Cues
Food brands and retailers	Generation Z Embracing Sustainable Food Consumption
food choice	The Unintended Consequence of Virtuous Colored Store Environments on Wholesome Choices: Structured Abstract
Food consumption	Generation Z Embracing Sustainable Food Consumption
food delivery service	The Rise of Virtual Kitchens: Investigating the Key Factors Influencing Restaurant Adoption
Food innovation	Meat the Future: Investigating the Determinants of Willingness to Try in-Vitro Meat: Structured Abstract
Food marketing	Multi-Platform Analysis of Food Brand Content Strategies Using Machine Learning
Food neophobia	Meat the Future: Investigating the Determinants of Willingness to Try in-Vitro Meat: Structured Abstract
Food system	Typology of French Consumers According to Their Sustainable Food Practices and Their Level of Trust in the Food System: Structured Abstract.
food waste	How Does the Fight Against Food Waste Affect Customers’ Attitude Toward Retailers? – the Impact of Price Promotions and Justification of Marketing for Suboptimal Food: Structured Abstract The Influence of Eco-Spirituality Versus Religiosity on Household Food Waste Recycling Behaviors
food waste awareness	Key Factors Influencing Consumers’ Purchase Intention of Suboptimal Foods
Football fandom	Digital Transformation in Football: Reshaping Fan Engagement
Foreign startups	Critical Success Factors for Foreign Startups Entering Japan: Insights from Marketing and Leadership Strategies
Framing	The Role of (Tele)Presence in Raising Consumer Awareness of Environmental Responsibility: the Case of Virtual Reality Educational Experiences When It All Comes out in the Wash: Multi-Level Stakeholder Collaboration and Framing Strategies in Addressing Microfibre Pollution Framing Numerical Attributes in Daily Vs. Yearly Terms and Addressing Consumer Individually Vs. Collectively in Environmental Brand Messages: an Exploration of Independent, Interactive, and Conditional Effectiveness How Does Framing Drive Consumer Climate Engagement on Social Media? Abstract
free comment	Do Wine Awards Reflect Consumers’ Taste?
fresh produce	Towards an Understanding of Organic Produce Consumers: Canadian Perspective: Structured Abstract
Frontline Employees	The ‘Karen’ Effect: How Perceptions of Customer Entitlement Impacts Frontline Employees
Frontline employees sabotage	Towards a Better Understanding of Frontline Employees’ Sabotage
fsQCA	Leveraging Social Currency for Consumer Inspiration: Pathways to Enhancing Brand Advocacy and Purchase Intention
Fundraising	Boosting Charity Fundraising: the Neuromarketing Behind an NGO's Letter Campaign
funwashing	Funwashing Counterfeits of Luxury Brands: the Case of Van Cleef
Future of Marketing Work	Future of Marketing Work
G
Gastronomic Experience	From Plate to Place: Examining the Impact of Culinary Experiences on Tourist Attitudes and Visits - Extended Abstract
Gen Z	Sharing Curated Travel Experience: Personal Branding and Impression Management on Social Media by Millennials and Gen Zs: Extended Abstract Gen Z Consumers’ Purchase Intentions of Fair Trade Products in an Emerging Market: the Role of Fair Trade Related Mindset
Gender	Green Gender: the Impact of Female Gender Attributes on Pro-Environmental Consumer Perceptions Cinderella and Gender Stereotypes in Advertising: Structured Abstract Eating Behavior Change and Gender: a Spillover Approach Read This Now! Impact of Assertiveness on Influencer Messages Helping a Boy or a Girl? the Effect of Recipient’s Gender and Donor’s Culture on Donation Decisions
Gender Attributes	Green Gender: the Impact of Female Gender Attributes on Pro-Environmental Consumer Perceptions
Gender differences	Gender Differences in Reactions to Homosexual Representation in Advertising: the Role of Perceived Integrity on Purchase Intentions: Structured Abstract Investigating Gender Differences for Brand Attention During in-Stream Advertisement
Gender empowerment in advertising	Brand Outcomes of Counter-Stereotypical Gender Portrayals in Advertising
Gender Fluidity	Consumer Perceptions of Gender Fluidity in Fashion: a Social Media Netnographic Study
Generation cohort	Exploring the Impact of Extrinsic Motivation Factors on Consumers’ Willingness to Purchase Vintage Products: the Moderating Influence of Need for Uniqueness and Generational Differences
Generation Z	Generation Z Embracing Sustainable Food Consumption Beyond Personality Traits: Social and Utilitarian Drivers of Digital Banking Engagement Among Millennials and Gen Z Consumers Generational Differences in Perceived Effectiveness of Politeness in AI Interactions: an Analytical Study
generational consumer behavior	Prioritizing Promotional Strategies Impacting Wine Purchasing Behavior Across Generations Using Analytical Hierarchical Processing (AHP)
Generative AI	Understanding Student Traits and Motivations in Generative AI Use for Learning Through a Mixed-Method Approach: Structured Abstract Regulated AI in Education: Examining the Ethical and Innovative Dimensions of Generative AI Implementation in Business Schools Generative AI and Choice Influence Next-Gen Marketing Insights: Human-AI Collaboration in Analytics
gift giving	Being Eco-Friendly When Packing Your Gifts: the Interactive Effect of Package Type, Self-Esteem, and Power Perception
gifting	Paying for Connection over Content in Live Streaming: Structured Abstract Direct Support to Media Personas and the Influence of Perceived Relationships
Global Economy	Global Marketing in the New Verse: Trends and Ideas
Global Marketing	Global Marketing in the New Verse: Trends and Ideas
Global Marketing Strategy	Global Marketing in the New Verse: Trends and Ideas
goal orientation	Structured Abstract: How Self-Idealization on Social Media Shapes Goal Pursuit
goal pursuit	Structured Abstract: How Self-Idealization on Social Media Shapes Goal Pursuit
Gradient boosting model	Multi-Platform Analysis of Food Brand Content Strategies Using Machine Learning
Green advertising	Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media: Structured Abstract
Green Attitude-Behaviour Gap	Generation Z Embracing Sustainable Food Consumption
green behavior	Being Eco-Friendly When Packing Your Gifts: the Interactive Effect of Package Type, Self-Esteem, and Power Perception
green behaviour	Ai Versus Human Recommenders: the Role of Green Citizenship and Anthropomorphism in Shaping Intentions to Visit Green Hotels
green citizenship	Ai Versus Human Recommenders: the Role of Green Citizenship and Anthropomorphism in Shaping Intentions to Visit Green Hotels
Green consumption	Green Coolness: Overcoming Social Dilemma in Green Consumption: Structured Abstract Is Green Consumption Cognitively or Emotionally Contagious? – Structured Abstract
Green coolness	Green Coolness: Overcoming Social Dilemma in Green Consumption: Structured Abstract
green demarketing	Marketing for Sustainability: Harnessing Nature Connection and Green Demarketing – Structured Abstract
Green hotel	Scale Development of Hotel Indoor Environmental Quality: Structured Abstract
green hotels	Ai Versus Human Recommenders: the Role of Green Citizenship and Anthropomorphism in Shaping Intentions to Visit Green Hotels
Green Innovation Adoption	Green Innovation Adoption: Examining the Role of Lead, Innovative and Average Users
Green marketing	Framing Numerical Attributes in Daily Vs. Yearly Terms and Addressing Consumer Individually Vs. Collectively in Environmental Brand Messages: an Exploration of Independent, Interactive, and Conditional Effectiveness
Green practice	Scale Development of Hotel Indoor Environmental Quality: Structured Abstract
Green Product Claims	Balancing Green Claims: How Eco-Label Quantity and Quality Affect Firm Value in New Product Launches
Green self-identity	“Ecological Backlash”: Uncovering the Antecedents of Consumer’s Discontinuous Sustainable Behavior: Structured Abstract
Green Skills	SustainAbility Marketing from Research to Teaching: Online Brand Communities and Sustainability Learning SustainAbility Marketing from Research to Teaching
Green social-identity	“Ecological Backlash”: Uncovering the Antecedents of Consumer’s Discontinuous Sustainable Behavior: Structured Abstract
Green University Initiatives
Greenwashing	Consumers’ Perceptions of Greenwashing in Brand Advertising: Structured Abstract
Grounded Theory	Data-Driven Dynamic Capabilities in Emerging Markets: a Grounded Theory Approach to Digital Transformation in African Retail Banking
guilt	The Effect of Online Cart Composition on Cart Abandonment Luxury at a Cost
H
Happiness	From Dissatisfaction to Happiness: the Mediating Role of Negative Online Brand Engagement: Structured Abstract
haptic	Structured Abstract on Haptic Experiences in Augmented Reality Apps: the Role of Need for Touch.
Hard & Soft Skills	The Intelligence Showdown: Enhancing Salespeople's Hard and Soft Skills with Human and Artificial Intelligence
Hate Speech	Tuning into the Hateverse: the Dynamics Between Conspiracy Theories, Hate Speech, and Offensive Language Usage
health and fitness	Exploring Faked Engagement Behaviors in Health and Fitness Platforms
Health consciousness	Beyond Beauty: the Primacy of Freshness in Selecting Fresh Foods: Structured Abstract Key Factors Influencing Consumers’ Purchase Intention of Suboptimal Foods
Health goal progress	The Unintended Consequence of Virtuous Colored Store Environments on Wholesome Choices: Structured Abstract
health strategies	Impoverished and Infirmed: How Disadvantaged Consumers Navigate Life Spaces to Pursue Health
Healthcare Providers	Field Insights Exploring Healthcare Providers’ Responses to Negative Online Reviews: Structured Abstract
Healthcare services	Redefining Roles: How Patient Support Enhances Caregiver Job Satisfaction Structured Abstract: Innovating Healthcare Services with Conversational AI: the Role of Empathy and Vulnerability in Patient Satisfaction Development of a Scale Concerning Patient Satisfaction and Well-Being in Dental Healthcare
Healthy	Multi-Platform Analysis of Food Brand Content Strategies Using Machine Learning
Healthy behavior	Eating Behavior Change and Gender: a Spillover Approach
hedonic value	Paying for Connection over Content in Live Streaming: Structured Abstract
Hedonic well-being	Follow Me to a Better World: Exploring the Influence of Inspirational CSR Communication on Brand Evangelism
hedonism	Hedonism and Algorithmic Marketing: How Consumer Values Shape Responses to AI Agents
hegemonic masculinity	A Delphi Method for Delimiting Menvertising
Herding	Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts
Heritage brand	Harnessing Virtual Reality to Connect, to Motivate, and to Create: the Role of Nostalgia in Vr Experiences of Heritage Brands: the Case of “Eternelle Notre Dame”
HIEQUAL	Scale Development of Hotel Indoor Environmental Quality: Structured Abstract
Higher Education	Diversity and Sustainable Innovation in the US Higher Education
HIPAA Compliance	Field Insights Exploring Healthcare Providers’ Responses to Negative Online Reviews: Structured Abstract
hospitality industry	The Interplay of Psychological Needs and Passion in Restaurant Brand Review Intentions Exploring the Touchpoints in the Customer Path Model in the Connected Era: a Case on Restaurants
Hospitality Sector	AI-based Service Recommendations in the Hospitality Sector: an Experimental Study
Human & Artificial Intelligence	The Intelligence Showdown: Enhancing Salespeople's Hard and Soft Skills with Human and Artificial Intelligence
Human digital presence	How Human Digital Presence Promotes Consumer Chatbot Usage: Structured Abstract
Human intelligence	Next-Gen Marketing Insights: Human-AI Collaboration in Analytics
Human values	Exploring the Role of Human Values as Cultural Drivers in the Consumption of Wine and the Other Alcoholic Beverage Consumption
Human- and AI-driven creativity	When Generative AI Meets Human Creativity: Rethinking How Societal Norms Drive Diversity and Inclusion in Advertisements
Human-AI Collaboration	Happy Accidents or Hallucinations? the Impact of AI-Driven Serendipity on Creative Professionals
Human-AI interaction	Next-Gen Marketing Insights: Human-AI Collaboration in Analytics
human-AI relationships	AI Soulmate? Investigating Vulnerability and Well-Being with AI Companions
Human-Computer Interaction (HCI)	Generational Differences in Perceived Effectiveness of Politeness in AI Interactions: an Analytical Study
Hybrid intelligence	Next-Gen Marketing Insights: Human-AI Collaboration in Analytics
I
Ideal of beauty	Representation, Stereotyping and Psychological Impact of Ageism in the Fashion Media: an Abstract
Identification	Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community
Identity	Eating Behavior Change and Gender: a Spillover Approach
Identity theory	Growing up or Growing Debt: Consumer Indebtedness and ‘Being an Adult’
images	The Influence of Types of Visual Presentation in M-Commerce on User Reactions: Structured Abstract
IMC	Comparative Meta-Analysis of the Effectiveness of Inorganic and Organic Marketing Communications
Immersive VR	Time Travel in Immersive VR Communication to Reinforce Sustainability Awareness Among Youngsters
Immigrant	I Live Abroad, but My Home Brands Still Touches Me: Structured Abstract
Immigrant consumer behaviour	I Live Abroad, but My Home Brands Still Touches Me: Structured Abstract
Implicit Reaction Time	Boosting Charity Fundraising: the Neuromarketing Behind an NGO's Letter Campaign
Impression management	Sharing Curated Travel Experience: Personal Branding and Impression Management on Social Media by Millennials and Gen Zs: Extended Abstract
impression management theory	Emotional Strategies in Agents’ Self-Presentation as Goffmanian Performance
impulse buying	Drunk Shopping in Online Context(S): a Structured Abstract Exploring Meaning in Life, Social Media Addiction, and Impulse Buying: a Perspective on Consumer Well-Being
Impulsive Buying Behavior	Xenocentrism and Impulsive Buying in Millennial Female Cosmetic Consumers
In-depth interview	Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured Abstract
In-stream ads	Investigating Gender Differences for Brand Attention During in-Stream Advertisement
In-vehicle Infotainment	Behavioral Reasoning on Consumers’ Intention to Use in-Vehicle Infotainment System
In-vitro meat	Meat the Future: Investigating the Determinants of Willingness to Try in-Vitro Meat: Structured Abstract
Inbound marketing	Critical Success Factors for Foreign Startups Entering Japan: Insights from Marketing and Leadership Strategies
Incivility	From King to Threatened: Customers’ Acceptance of Threatening Messages Against Incivility in Service Settings
Inclusive branding	Can AI Truly Foster Inclusivity? Unpacking the Impact of AI Fashion Models on Consumer Well-Being
Inclusive Design	Inclusive Design and Brand Allyship for Stigmatized Consumers
inclusive masculinity	A Delphi Method for Delimiting Menvertising
inclusivity marketing	Authentic Narratives: How Femvertising Shapes Inclusivity: Structured Abstract
Indirect Comparative Advertising	The Role of Comparative Advertising Format, Message Sidedness and Need for Cognition in Consumer Response to Ads
indirect customer	A Conceptual Framework for Going Beyond Direct Customers to Facilitate Innovation Success
individualism	Armenian Consumers Attitudes: Pre and Post 2020War: Structured Abstract
Indoor Environmental Quality (IEQ)	Scale Development of Hotel Indoor Environmental Quality: Structured Abstract
Industrial manufacturers
inflation	Money Illusion for Others
Influencer	From Personal Influence to Social Impact: How Social Media Influencers Shape Consumer Responses Towards Social Goods Make Them an Offer They Can’T Refuse: How Influencers Evaluate and Select Brand Offers How Celebrity and Influencer Endorsements Perform Across Different Media Platforms in an Emerging Market
Influencer authenticity	The Social Side of AI Influencers’ Persuasiveness: an Abstract
Influencer break	Do Followers Break-up When an Influencer Takes a Social Media Break?
Influencer burnout	Do Followers Break-up When an Influencer Takes a Social Media Break?
Influencer community	Influencer-Brand Fit and the Influencer Size Effect: Unveiling Alternative Explanations for Influencer Power
Influencer Marketing	The Influence of Celebrity and Influencer Endorsements on Consumer Behavior: a Bibliometric Analysis of Bias and Stereotype Reinforcement in Digital Marketing Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract The Influence of Influencer Endorsement Disclosure: Perceived Influencer Characteristics and Consumer Behavioural Intentions – an Abstract Do Followers Break-up When an Influencer Takes a Social Media Break? Influencer-Brand Fit and the Influencer Size Effect: Unveiling Alternative Explanations for Influencer Power Direct Support to Media Personas and the Influence of Perceived Relationships Navigating the Artificial Influence on Social Media: a Qualitative Study on Virtual Influencers Read This Now! Impact of Assertiveness on Influencer Messages Make Them an Offer They Can’T Refuse: How Influencers Evaluate and Select Brand Offers Making Brand’s Sustainability Communication More Effective: Message Features and Brand Engagement
Influencer size	Influencer-Brand Fit and the Influencer Size Effect: Unveiling Alternative Explanations for Influencer Power
Influencer-brand fit	Influencer-Brand Fit and the Influencer Size Effect: Unveiling Alternative Explanations for Influencer Power
Influencer-Consumer Relationships	Developing the Trans-Parasocial Relations Scale for Measuring Engagement with Influencer Marketing
Influencers	“Put Yourself out There” but Know the Risks: from Online Visibility to Vulnerability AI Influencers and Me: Investigating AI Influencers, Post Communication Style, Self-Congruence, and Social Media Behaviour
Informal economy	In Culture-Based Reciprocal Exchanges, the Outcomes Can Either Validate or Undermine the Methods Used: Structured Abstract
information disclosure	The Influence of Influencer Endorsement Disclosure: Perceived Influencer Characteristics and Consumer Behavioural Intentions – an Abstract
Information seeking	Exploring the Use of TikTok as a Search Engine in Generation Z
Information systems	Trying to Solve South Africa's Port Logistics Challenges with Blockchain-Enabled Traceability
Innovation Adoption	Behavioral Reasoning on Consumers’ Intention to Use in-Vehicle Infotainment System
innovation performance	A Conceptual Framework for Going Beyond Direct Customers to Facilitate Innovation Success
Innovative Users	Green Innovation Adoption: Examining the Role of Lead, Innovative and Average Users
Innovativeness	The Impact of Organizational and Institutional Pressures on Sustainable Innovativeness and Performance.
Inspiration	Leveraging Social Currency for Consumer Inspiration: Pathways to Enhancing Brand Advocacy and Purchase Intention
Inspirational CSR communication	Follow Me to a Better World: Exploring the Influence of Inspirational CSR Communication on Brand Evangelism
Instagram	Selecting the Ideal Virtual Influencer: a Text Analytics Approach to User Comments
Instagram Reels	Analyzing National Geographic’s Use of Instagram Reels for Promoting Engagement and Sustainability
Institutional pressures	The Impact of Organizational and Institutional Pressures on Sustainable Innovativeness and Performance.
Institutional theory	The Curvilinear Effects of Brand Personality Congruence in B2B Relationships: an Institutional Analysis of Emerging Markets
integrative framework	Persuasion in the Context of Conversational Agents: Systematic Literature Review and Research Directions
intelligent features	Watch out: Robot in the House! a Study on Robot Avoidance
Intention to Visit	From Plate to Place: Examining the Impact of Culinary Experiences on Tourist Attitudes and Visits - Extended Abstract
Interactive technology	Interacting with the Salesperson, with the Technology or with Both. What Is the Consumer's Favorite Scenario in a Phygital Store?
interdisciplinary marketing model	The Marketing Attraction Theory: Integrating Gravitational Principles into Relationship Management
Intergenerational Capital	Structured Abstract: How to Improve Brand Relationships Using Intergenerational Capital ?
Intergenerational transmissions	Structured Abstract: How to Improve Brand Relationships Using Intergenerational Capital ?
Intermediaries	Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice
internal marketing	Volunteering Role Attitude and Sense of Community: an Abstract Shall Companies Take a Stance in Sociopolitical Activism? Navigating a Journey to Boost Favorable Employee Attributions and Ambassadorship Behaviors
Internal Training	Volunteering Role Attitude and Sense of Community: an Abstract
International	The Social Identity and Psychology of Mixed-Ethnic/Race Consumers: an International Study
International Market Selection	A Longitudinal Analysis of Patterns in Selection of Export Destinations over Time: Structured Abstract
International Marketing	A Longitudinal Analysis of Patterns in Selection of Export Destinations over Time: Structured Abstract Global Marketing in the New Verse: Trends and Ideas
international marketing agility	The Role of International Marketing Agility in Exporting
interpretation of data from practice	Cross-Cultural Issues in Marketing: Academic Research and Practical Applications
Interviews	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?
intra-organizational social media	Connecting Digitally, Retaining Frontlines: the Influence of Intra-Organizational Social Media on Frontline Professional Employee Retention Through Social Capital in Long-Term Services and Supports: Structured Abstract
intrinsec religiosity	The Influence of Eco-Spirituality Versus Religiosity on Household Food Waste Recycling Behaviors
Intrinsic Motivation	Happy Accidents or Hallucinations? the Impact of AI-Driven Serendipity on Creative Professionals
intrusiveness	I Know the Feeling! - Eluding Brand Activism Backlash with Affective Medium Musical Fit: Structured Abstract
J
Jamaican diaspora	Online Marketing of Philanthropic Organizations to the Jamaican Diaspora: Structured Abstract
Japan market entry	Critical Success Factors for Foreign Startups Entering Japan: Insights from Marketing and Leadership Strategies
judgement and decision-making	Perceived Reliance on Advice for Others
justification	How Does the Fight Against Food Waste Affect Customers’ Attitude Toward Retailers? – the Impact of Price Promotions and Justification of Marketing for Suboptimal Food: Structured Abstract
K
Knowledge orchestration	Marketing Knowledge Orchestration by Chief Marketing Officers: Antecedents and Performance Implications – a Structured Abstract
L
Language	Read This Now! Impact of Assertiveness on Influencer Messages
Large Language Model	AI In Decision-Making Marketing: Considerations And Strategic Applications within Organizational Contexts
Lead Users	Green Innovation Adoption: Examining the Role of Lead, Innovative and Average Users
Leadership Commitment	Critical Success Factors for Foreign Startups Entering Japan: Insights from Marketing and Leadership Strategies
learning algorithms	Embracing Algorithms: How Learning Labels Enhance Algorithm Adoption
Legislation	When It All Comes out in the Wash: Multi-Level Stakeholder Collaboration and Framing Strategies in Addressing Microfibre Pollution
Legitimacy	Understanding Student Traits and Motivations in Generative AI Use for Learning Through a Mixed-Method Approach: Structured Abstract Exploring Firm-to-Firm Distrust and Sustainability: a Case Study of TerraCycle From Stigma to Destigmatization: Strategies for Market Transformation Country of Origin Legitimacy and Diffusion of Reverse Innovation: an Experimental Vignette Study Marketing Practices of Born Sustainable Smes: Effect on Consumer Perceived Legitimacy When It All Comes out in the Wash: Multi-Level Stakeholder Collaboration and Framing Strategies in Addressing Microfibre Pollution
LGBTQ	Exploring Gay Consumers' Skepticism Toward LGBTQ-Themed Cause-Related Marketing Campaigns
LGBTQIA+ Consumers	Inclusive Design and Brand Allyship for Stigmatized Consumers
licensing effect	The Unintended Consequence of Virtuous Colored Store Environments on Wholesome Choices: Structured Abstract
Life course model	An Exploration of Consumer Behavior Changes by Clusters of Life Events
Life events	An Exploration of Consumer Behavior Changes by Clusters of Life Events
Life satisfaction	Does Mindful Consumption Mediate the Effect of Mindfulness on Life Satisfaction?
life trajectories	Sustainable Consumption Behavior in Bifurcated Life Trajectories
Linguistic abstraction
linguistics	Linguistic Extraordinariness and Experiential Evaluations
Literary Tourism Management	Fostering Sustainability in Cultural Heritage Tourism Through Authenticity Marketing
Literature evolution	Mapping the Topical Landscape and Evolution of Tourism Research - a Novel Mixed-Method Review Approach: Structured Abstract
literature review	Persuasion in the Context of Conversational Agents: Systematic Literature Review and Research Directions Corporate Conscientious Brand: Proposing a Framework from a Systematic Literature Review
live streaming	Paying for Connection over Content in Live Streaming: Structured Abstract
Live Streaming Commerce	Live Streamer Commerce: Exploring How the Interconnections Among Brand, Streamer, and Follower Translate into Behavioral Outcomes: Structured Abstract
Local Authenticity	Effective Marketing Strategies for Localising Sport Merchandise Brands in China: Structured Abstract
Localised Marketing Strategies	Effective Marketing Strategies for Localising Sport Merchandise Brands in China: Structured Abstract
Logistics	Trying to Solve South Africa's Port Logistics Challenges with Blockchain-Enabled Traceability
Long-term services and supports	Connecting Digitally, Retaining Frontlines: the Influence of Intra-Organizational Social Media on Frontline Professional Employee Retention Through Social Capital in Long-Term Services and Supports: Structured Abstract
Longitudinal Research	A Longitudinal Analysis of Patterns in Selection of Export Destinations over Time: Structured Abstract
Loyalty	Empathy's Role in Shaping Consumer Perceptions of Corporate Philanthropy and Its Impact on Brand Loyalty Culture and Retail Loyalty Programs: a Cross-Cultural Analysis
Loyalty program	Culture and Retail Loyalty Programs: a Cross-Cultural Analysis
Loyalty reward donation	Beyond Points: What Accounts for Loyalty Reward Donations?
Luxury	Corporate Social Responsibility (CSR) and Meaningfulness in Luxury Consumption Among Religious Consumers Switching to Luxury Virtual-Reality (VR) Products: How Consumer Traits Shape Perceptions of Status Signaling Potential Crafting Meaning Through Challenge: the Role of Complexity in Luxury Consumption Does Where You Buy a Luxury Brand Matter for Its Luxuriousness Distribution and Luxury Brand Perceptions Is More Distribution Worse Funwashing Counterfeits of Luxury Brands: the Case of Van Cleef
Luxury branding	A Pretty Penny - Consumer Perspectives on Luxury Price Increases: Structured Abstract
Luxury brands	Consumer Reactions to Circular Production of Luxury How Masstige Strategy Shapes Traditional Luxury Consumers' Perceptions of Luxury Brands: a Rarity Principle Perspective Exploring the Influence of Luxury Brand Experiences in the Metaverse on Fashion Consumers' Well-Being: an Abstract
Luxury consumer behaviour	A Pretty Penny - Consumer Perspectives on Luxury Price Increases: Structured Abstract
Luxury consumption	Luxury at a Cost
luxury hospitality	How Is Artificial Intelligence Shaping Guest Engagement in Luxury Hospitality?: Structured Abstract
Luxury marketing	Balancing Exclusivity and Accessibility: Social Media Strategies for Luxury Brands
Luxury pricing	A Pretty Penny - Consumer Perspectives on Luxury Price Increases: Structured Abstract
M
m-commerce	The Influence of Types of Visual Presentation in M-Commerce on User Reactions: Structured Abstract
Machine Learning	Multi-Platform Analysis of Food Brand Content Strategies Using Machine Learning Mapping Online Impulse Buying in Quick Commerce: A Bayesian Network Approach Using Machine Learning Algorithms Online Brand Communities as a Services Marketing Channel: an Exploratory Study of Apple Support Community Using a Machine Learning Approach
Macro-social marketing	When It All Comes out in the Wash: Multi-Level Stakeholder Collaboration and Framing Strategies in Addressing Microfibre Pollution
Manvertising	Brand Outcomes of Counter-Stereotypical Gender Portrayals in Advertising
Market Conditions	What Shapes Csr Focus? Dynamic Capability and Market Influences: a Structured Abstract
Market response	From Awareness to Action: a Systematic Review of Sustainability Campaigns and Market Response
Market-shaping	Climate Change and Market Emergence Within the Wine Industry: Structured Abstract
Marketer-generated content	Multi-Platform Analysis of Food Brand Content Strategies Using Machine Learning
Marketing	Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases Balancing Potential and Ethics: a Comprehensive Exploration of AI in Marketing AI In Decision-Making Marketing: Considerations And Strategic Applications within Organizational Contexts
Marketing analytics	Next-Gen Marketing Insights: Human-AI Collaboration in Analytics
Marketing campaigns	From Awareness to Action: a Systematic Review of Sustainability Campaigns and Market Response
marketing communication	Gender Differences in Reactions to Homosexual Representation in Advertising: the Role of Perceived Integrity on Purchase Intentions: Structured Abstract
marketing dynamics	AI and the Modern Customer: the Role of Transparency in Marketing Tactics and Firm-Level Strategy
Marketing Education	Understanding Student Traits and Motivations in Generative AI Use for Learning Through a Mixed-Method Approach: Structured Abstract SustainAbility Marketing from Research to Teaching: Online Brand Communities and Sustainability Learning SustainAbility Marketing from Research to Teaching: Engaging with Curriculum, Campus, and Community SustainAbility Marketing from Research to Teaching
Marketing knowledge	Marketing Knowledge Orchestration by Chief Marketing Officers: Antecedents and Performance Implications – a Structured Abstract
Marketing Practices	Marketing Practices of Born Sustainable Smes: Effect on Consumer Perceived Legitimacy
marketing role
Marketing Science Value Chain	Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice
Marketing strategies	Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience?
Masstige	Exploring the Nexus of Masstige, Experience, Brand Love, Brand Happiness and eWOM: a Masstige Perspective
Masstige brand passion	Reviving Memories to Fuel Brand Loyalty
Masstige strategy	How Masstige Strategy Shapes Traditional Luxury Consumers' Perceptions of Luxury Brands: a Rarity Principle Perspective
match-up hypothesis	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
Material vs. Experiential purchases	Enhancing Meaningful Satisfaction: Experiential Purchases, Self-Expansion, and Mental Simulation
Materialism	Xenocentrism and Impulsive Buying in Millennial Female Cosmetic Consumers
Materiality	Materiality Perspectives in Stakeholder Theory: a Systematic Review and Framework for Corporate Sustainability: Structured Abstract
math skills	Price Framings Influence Consumer Choices Beyond Mathematical Calculations
meaning in life	Exploring Meaning in Life, Social Media Addiction, and Impulse Buying: a Perspective on Consumer Well-Being
meaning of organic	Towards an Understanding of Organic Produce Consumers: Canadian Perspective: Structured Abstract
Meaning-based happiness	Enhancing Meaningful Satisfaction: Experiential Purchases, Self-Expansion, and Mental Simulation
Meat	Meat the Future: Investigating the Determinants of Willingness to Try in-Vitro Meat: Structured Abstract
Meat alternatives	Meat the Future: Investigating the Determinants of Willingness to Try in-Vitro Meat: Structured Abstract
Meat consumption reduction	Eating Behavior Change and Gender: a Spillover Approach
media effect	An Exploratory Study in the Effects of Media Portrayal on Older Consumers’ Evaluations of Narrative Short Videos Featuring Older Characters
media portrayal	An Exploratory Study in the Effects of Media Portrayal on Older Consumers’ Evaluations of Narrative Short Videos Featuring Older Characters
media systems	Government-Sponsored Advertising and Public Sector Management in Comparative Perspective: Legal and Regulatory Frameworks
Meditation experience	Does Mindful Consumption Mediate the Effect of Mindfulness on Life Satisfaction?
membership types	Online Brand Communities as a Services Marketing Channel: an Exploratory Study of Apple Support Community Using a Machine Learning Approach
Memory
men representations	A Delphi Method for Delimiting Menvertising
mental calculation
Mental Health	Sustainable Me: the Mental Health Journey of Marketing Graduate Students and Academics Sustainable Me: Mental Health in Marketing Academia
Mental imagery	The Influence of Types of Visual Presentation in M-Commerce on User Reactions: Structured Abstract From Sensory Deficit to Engagement: How Sensory Dimensions Affect Online Consumer Response Sustainable Metaverse Tourism: the Role of Multisensory Experience, Mental Imagery, and Social Presence in Boosting Pro-Environmental Travel Behavior
Mental simulation	Enhancing Meaningful Satisfaction: Experiential Purchases, Self-Expansion, and Mental Simulation
mental stimulation	The Influence of Types of Visual Presentation in M-Commerce on User Reactions: Structured Abstract
Mere exposure effect	The Role of Comparative Advertising Format, Message Sidedness and Need for Cognition in Consumer Response to Ads
Message abstraction	Making Brand’s Sustainability Communication More Effective: Message Features and Brand Engagement
message credibility	The Mitigating Effects of Sender and Content Personalization on Name Personalization
Message sidedness	The Role of Comparative Advertising Format, Message Sidedness and Need for Cognition in Consumer Response to Ads
Meta-analysis	The Impact of Cultural Dimensions on the Servitization-Performance Relationship Agility and Performance: a Meta-Analytic Review of Mixed Effects Construal Level Affects the Perception of Differences and Similarities: Structured Abstract Comparative Meta-Analysis of the Effectiveness of Inorganic and Organic Marketing Communications Do Eco-Labels Work? a Meta-Analysis on the Effectiveness of Eco Labels on Consumers’ Purchase Intentions.
Metaverse	Beyond Reality: Unveiling Tourists’ Affective and Cognitive Experiences in the Metaverse Exploring the Influence of Luxury Brand Experiences in the Metaverse on Fashion Consumers' Well-Being: an Abstract
Metaverse tourism	Sustainable Metaverse Tourism: the Role of Multisensory Experience, Mental Imagery, and Social Presence in Boosting Pro-Environmental Travel Behavior
microdonation	Are Retailers Legitimate Fundraisers? Examining Perceived Legitimacy and Donation Intentions in Checkout Charity Through Charity Triad and ABC Theories
Microfibre pollution	When It All Comes out in the Wash: Multi-Level Stakeholder Collaboration and Framing Strategies in Addressing Microfibre Pollution
Millennials	Sharing Curated Travel Experience: Personal Branding and Impression Management on Social Media by Millennials and Gen Zs: Extended Abstract
Mindful consumption	Mindful Consumption: a Research Program Does Mindful Consumption Mediate the Effect of Mindfulness on Life Satisfaction?
Mindfulness	Does Mindful Consumption Mediate the Effect of Mindfulness on Life Satisfaction? How to Look After Your Mental Health Using Mindfulness: an Exploratory Study – Structure Abstract
Mindset	Gen Z Consumers’ Purchase Intentions of Fair Trade Products in an Emerging Market: the Role of Fair Trade Related Mindset
Mixed Method	Corporate Conscientious Brand: Proposing a Framework from a Systematic Literature Review
mixed methods	Linguistic Extraordinariness and Experiential Evaluations More Charitable When Colder, but Conditions Apply: Regulatory Focus Moderates Temperature’s Influence on Charitable Donations The Effect of Online Cart Composition on Cart Abandonment
mixed-ANOVA	Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts
Mixed-ethnicity/race	The Social Identity and Psychology of Mixed-Ethnic/Race Consumers: an International Study
Mixed-method	Mapping the Topical Landscape and Evolution of Tourism Research - a Novel Mixed-Method Review Approach: Structured Abstract
mobile shopping	Structured Abstract on Haptic Experiences in Augmented Reality Apps: the Role of Need for Touch.
Modern games	Mindful Gaming in a Busy World: Exploring the Retro Renaissance
money illusion	Money Illusion for Others
mood alteration	Chasing Online Popularity: a Theoretical Analysis of Mental Health Risks
Moral disengagement	Exploring the Moral and Behavioral Impact of Customer Incivility: a STRUCTURED ABSTRACT
Moral emotions	The Role of Emotions in C2C Bullying in Online Brand Communities: Structured Abstract
moral legitimacy	Measuring Perceived Brand Legitimacy: a Scale Development Study
Moral licensing	Blurred Lines – Does Construal Play a Role in Brand Transgressions with Ambiguous Brand Responsibility?
Motivation	The Role of Start Temporal Landmark on Consumer Preferences of Self-Improvement Products
Motivation to change
Motivations	Exploring the Use of TikTok as a Search Engine in Generation Z
multi-dimensional modeling	Exploring the Touchpoints in the Customer Path Model in the Connected Era: a Case on Restaurants
Multi-Study Approach	Relative Importance of Social Media Influencers and Celebrity in Purchase Intentions Using Multi-Method Research Design
Multichannel shopping	A Review of Factors Affecting Consumers’ Webrooming Behavior and How Digital Technologies Shape It: a Conceptual Framework
multicultural societies	Cross-Cultural Issues in Marketing: Academic Research and Practical Applications
multisensory	Structured Abstract on Haptic Experiences in Augmented Reality Apps: the Role of Need for Touch.
Multisensory experience	Sustainable Metaverse Tourism: the Role of Multisensory Experience, Mental Imagery, and Social Presence in Boosting Pro-Environmental Travel Behavior
musical fit	I Know the Feeling! - Eluding Brand Activism Backlash with Affective Medium Musical Fit: Structured Abstract
N
name personalization	The Mitigating Effects of Sender and Content Personalization on Name Personalization
Narrative person	Reviving Memories to Fuel Brand Loyalty
Narrative Staging	Fostering Sustainability in Cultural Heritage Tourism Through Authenticity Marketing
narrative transportation	From Text to Screens: Development of the Transportation Scale-Short Video (TS-SV) an Abstract
Nation Branding	Nation Branding for Remote Work: an Abstract
National culture	Culture and Retail Loyalty Programs: a Cross-Cultural Analysis
National Geographic	Analyzing National Geographic’s Use of Instagram Reels for Promoting Engagement and Sustainability
Natural disaster	Small Business, Big Impact: Social Responsibility During Community Crisis - Structured Abstract
NCA	Leveraging Social Currency for Consumer Inspiration: Pathways to Enhancing Brand Advocacy and Purchase Intention
Need for Popularity	Chasing Online Popularity: a Theoretical Analysis of Mental Health Risks
Need for Uniqueness	Exploring the Impact of Extrinsic Motivation Factors on Consumers’ Willingness to Purchase Vintage Products: the Moderating Influence of Need for Uniqueness and Generational Differences Exploring the Hierarchical Nature of How Risk-Taking Affects Our Willingness to Try New Products
Negative binomial regression	Beyond Words: Understanding Food Brand Instagram Engagement Through Verbal and Non-Verbal Cues
Negative Consumer-Brand Relationships	Negative Consumer–Brand Relationships: Insights from a Literature Review in Elite ABS Journals
Negative online brand engagement	From Dissatisfaction to Happiness: the Mediating Role of Negative Online Brand Engagement: Structured Abstract
Negative Online Reviews	Field Insights Exploring Healthcare Providers’ Responses to Negative Online Reviews: Structured Abstract
Netnography	Consumer Perceptions of Gender Fluidity in Fashion: a Social Media Netnographic Study Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations? Exploring Consumer Narratives of anti-Obesity Medicines Through Netnography A Multidimensional View of Value Vestige Within Social Media Brand Communities: Structured Abstract
Neuromarketing	Boosting Charity Fundraising: the Neuromarketing Behind an NGO's Letter Campaign
neuroscience	Mapping the Way to Measure Real-Time Customer Experience
new product development (NPD)
New Products	Balancing Green Claims: How Eco-Label Quantity and Quality Affect Firm Value in New Product Launches
NFT	Trying to Solve South Africa's Port Logistics Challenges with Blockchain-Enabled Traceability Beyond the Tangible: Unpacking the Impact of NFTs on the Traditional Art Market
Nigeria	Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria
Non-profits	Brand Bonds Beyond Profit: Exploring Brand Relationships in the Nonprofit Sector
non-sport-related products	The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy
Non-verbal textual cues	Beyond Words: Understanding Food Brand Instagram Engagement Through Verbal and Non-Verbal Cues
Nonprofit Organizations	Boosting Charity Fundraising: the Neuromarketing Behind an NGO's Letter Campaign
Norm congruency	When Generative AI Meets Human Creativity: Rethinking How Societal Norms Drive Diversity and Inclusion in Advertisements
Nostalgia	Harnessing Virtual Reality to Connect, to Motivate, and to Create: the Role of Nostalgia in Vr Experiences of Heritage Brands: the Case of “Eternelle Notre Dame”
Nostalgic ad content types	Reviving Memories to Fuel Brand Loyalty
NPD	Can Firms Co-Create with Customers Responsibly in the New Product Development Process? a Path Towards Responsible Innovation
NPS	Empathy's Role in Shaping Consumer Perceptions of Corporate Philanthropy and Its Impact on Brand Loyalty
Numerical reasoning	Framing Numerical Attributes in Daily Vs. Yearly Terms and Addressing Consumer Individually Vs. Collectively in Environmental Brand Messages: an Exploration of Independent, Interactive, and Conditional Effectiveness
O
Obesity	Emerging Technologies and Consumer Obesity: a Systematic Review and Directions for Future Research – Structured Abstract
older adults	Promoting Independent Living: Exploring Motivations and Barriers for Sensor-Based Assistive Technologies in Reading's Elderly Population
older consumer	An Exploratory Study in the Effects of Media Portrayal on Older Consumers’ Evaluations of Narrative Short Videos Featuring Older Characters
Omni-Channel	Exploring the Impact of the Omnichannel Environment on Customer Engagement: Structured Abstract
omnichannel capability	Exploring Omnichannel Capability and Relationship Investment: Key Factors and the Impacts on Customer Inspiration: an Abstract
omnichannel promotion	Bridging Real and Virtual Worlds: the Impact of Psychological Distance and Vividness in Shaping Innovative VR-Based Omnichannel Promotions
Omnichannel retailing	Measuring Safe Customer Experience in Omnichannel Retailing and Its Impact on Customer Well-Being
Omnichannel shopping	A Review of Factors Affecting Consumers’ Webrooming Behavior and How Digital Technologies Shape It: a Conceptual Framework
Online advertising	Investigating Gender Differences for Brand Attention During in-Stream Advertisement
Online brand communities	The Role of Emotions in C2C Bullying in Online Brand Communities: Structured Abstract Consumer Role Behaviours During Cyberbullying Incidents in Online Brand Communities: Structured Abstract
Online brand community	Online Brand Communities as a Services Marketing Channel: an Exploratory Study of Apple Support Community Using a Machine Learning Approach
Online Communities	A Moderated Mediation Model of Consumer Cyberbullying in Online Brand Communities: an Abstract
online consumer behavior	Rethinking Parasocial Relationship: Structured Abstract
online engagement	Effects of Singular (Versus Plural) Informal Second-Person Pronoun Usage Depending on the Nature of the Content of a Brand Post: Structured Abstract
online environment	Rethinking Parasocial Relationship: Structured Abstract
Online Impulse Buying	Mapping Online Impulse Buying in Quick Commerce: A Bayesian Network Approach Using Machine Learning Algorithms
Online Retailing	Discounts or Donations - the Effectiveness of Different Keep Rewards in Product Return Management: Structured Abstract
Online Review Behavior	The Interplay of Psychological Needs and Passion in Restaurant Brand Review Intentions
Online review confusion	Impact of Online Review Confusion on Decision Postponement: Mediating Role of Consumer Stress and Consumer Anxiety
Online reviews	Impact of Online Review Confusion on Decision Postponement: Mediating Role of Consumer Stress and Consumer Anxiety
online shopping	The Effect of Online Cart Composition on Cart Abandonment
online trading	Sharing Less and Trading More: the Role of Image and Value Transparency in Consumer-to-Consumer Bartering
Openness to Change value	Behavioral Reasoning on Consumers’ Intention to Use in-Vehicle Infotainment System
Ordinary people	Sharing Curated Travel Experience: Personal Branding and Impression Management on Social Media by Millennials and Gen Zs: Extended Abstract
organic food purchases	Promoting Organic Food Purchases Through Self-Consciousness: a Structured Abstract
organic produce	Towards an Understanding of Organic Produce Consumers: Canadian Perspective: Structured Abstract
organic produce purchase	Towards an Understanding of Organic Produce Consumers: Canadian Perspective: Structured Abstract
Organizational commitment	Agile Mindset and International Business: Cultural Drivers and Behavioral Performance
Organizational control	Service Providers’ Control Mechanisms in Collaborative Services
Organizational culture	Agile Mindset and International Business: Cultural Drivers and Behavioral Performance
Organizational performance	Integrating AI for Enhanced Relationship Marketing Strategies
P
packaging	Being Eco-Friendly When Packing Your Gifts: the Interactive Effect of Package Type, Self-Esteem, and Power Perception
Packaging innovativeness	The Effects of Packaging Innovativeness on Purchase Intention: the Mediating Roles of Brand Credibility and Product Innovativeness and the Moderating Role of Brand Image
Pandemic	Structured Abstract: the Effect of Personality on Consumer Stockpiling Behaviour During a Pandemic: Implications for Marketing Strategy
para social interaction	Pixelated Personas & Real Connections: the Untold Story of Virtual Influencers Driving Affinity Towards Brands
parasocial interactions	Beyond the Screen: the Role of Human-Likeness and Parasocial Interaction in Virtual Influencer Marketing
parasocial relationship	Rethinking Parasocial Relationship: Structured Abstract
Parasocial Relationships	The Influence of Celebrity and Influencer Endorsements on Consumer Behavior: a Bibliometric Analysis of Bias and Stereotype Reinforcement in Digital Marketing Direct Support to Media Personas and the Influence of Perceived Relationships
patient engagement	The Role of Patient Engagement and Value Co-Creation in E-Health Technology Adoption: Effects on Consumer Well-Being: Structured Abstract
Patient roles	Redefining Roles: How Patient Support Enhances Caregiver Job Satisfaction
Patient satisfaction	Structured Abstract: Innovating Healthcare Services with Conversational AI: the Role of Empathy and Vulnerability in Patient Satisfaction Development of a Scale Concerning Patient Satisfaction and Well-Being in Dental Healthcare
Patient social support	Redefining Roles: How Patient Support Enhances Caregiver Job Satisfaction
Patient vulnerability	Structured Abstract: Innovating Healthcare Services with Conversational AI: the Role of Empathy and Vulnerability in Patient Satisfaction
patient well-being	Development of a Scale Concerning Patient Satisfaction and Well-Being in Dental Healthcare
patriotism	Armenian Consumers Attitudes: Pre and Post 2020War: Structured Abstract
Peak-end theory
peer-to-peer accommodation	Guest-Host Personality Congruence and Value Co-Creation Behavior in Peer-to-Peer Accommodation
Perceived aesthetics	Beyond Beauty: the Primacy of Freshness in Selecting Fresh Foods: Structured Abstract
Perceived air quality	Air Quality Perceptions in Servicescapes: Measurement and Model Test
Perceived brand globalness	Brand Credibility and Patronage Intention Towards Cross-Border E-Commerce Marketplaces: Structured Abstract
Perceived brand localness	Brand Credibility and Patronage Intention Towards Cross-Border E-Commerce Marketplaces: Structured Abstract
Perceived Corporate Philanthropy	Empathy's Role in Shaping Consumer Perceptions of Corporate Philanthropy and Its Impact on Brand Loyalty
Perceived cost	Beyond Points: What Accounts for Loyalty Reward Donations?
perceived effort	Consumer Responses to Human Versus AI Service Exchanges: Structured Abstract
Perceived efforts of others	Utilizing Dynamic Norms to Promote Pro-Environmental Behaviors: the Moderating Role of Consideration of Future Consequences
perceived ethnic diversity	How Incorporating Inclusivity in the Packaging Could Drive Consumer Activism
Perceived food freshness	Beyond Beauty: the Primacy of Freshness in Selecting Fresh Foods: Structured Abstract
Perceived heritage	The Process of Integrating Consumer Brands into Our Heritage. a Consumer Perception Approach. "Structured Abstract"
perceived homophily	Pixelated Personas & Real Connections: the Untold Story of Virtual Influencers Driving Affinity Towards Brands
perceived legitimacy	Marketing Practices of Born Sustainable Smes: Effect on Consumer Perceived Legitimacy Are Retailers Legitimate Fundraisers? Examining Perceived Legitimacy and Donation Intentions in Checkout Charity Through Charity Triad and ABC Theories
Perceived longevity	Cross-Cultural Typography: a Dual Study on Bilingual Design and Brand Longevity Letters of Legacy: How Typography Shape Brand Longevity Across Cultures
perceived quality	Do Wine Awards Reflect Consumers’ Taste?
Perceived Residual Value	A Better Understanding of Clothing Donation and Resale Behavior Through the Perceived Value Approach: Structured Abstract
Perceived resource	Beyond Points: What Accounts for Loyalty Reward Donations?
Perceived Risk	The Moderating Role of Risk in Sensory Transfer of Perceived Quality from Container’s Tactile Cues to Beverage Purchase Intention
Perceived Value	The Process of Integrating Consumer Brands into Our Heritage. a Consumer Perception Approach. "Structured Abstract" Exploring the Psychological and Social Benefits of Second-Hand Luxury Fashion: an Abstract
Perceived Value of Practice	A Better Understanding of Clothing Donation and Resale Behavior Through the Perceived Value Approach: Structured Abstract
Performance	The Impact of Organizational and Institutional Pressures on Sustainable Innovativeness and Performance. The Impact of Cultural Dimensions on the Servitization-Performance Relationship Agility and Performance: a Meta-Analytic Review of Mixed Effects
Personal branding	Sharing Curated Travel Experience: Personal Branding and Impression Management on Social Media by Millennials and Gen Zs: Extended Abstract
personal data collection	Should Customers Be Compensated for Their Personal Data? Results from a Mixed-Methods Study
Personal data disclosure	Personal Data Disclosure to Crowdfunding Platform: the Case of Donation to a Social Cause. Structured Abstract
Personal Fulfilment	Exploring the Influence of Luxury Brand Experiences in the Metaverse on Fashion Consumers' Well-Being: an Abstract
personal norms	Key Factors Influencing Consumers’ Purchase Intention of Suboptimal Foods
personalisation	Geo-Targeted GenAI Content: Improving Consumer Engagement with Contextually Relevant Visuals Mapping the Way to Measure Real-Time Customer Experience
personality	The Relationship Between Emotional Intelligence, Personality and Artificial Intelligence, Empirical Evidence from China and the US: Structured Abstract Exploring the Hierarchical Nature of How Risk-Taking Affects Our Willingness to Try New Products
Personality traits	Guest-Host Personality Congruence and Value Co-Creation Behavior in Peer-to-Peer Accommodation Beyond Personality Traits: Social and Utilitarian Drivers of Digital Banking Engagement Among Millennials and Gen Z Consumers Personality Traits, Engagement and Disclosure of Personal Data on Social Media: the Moderation of Trust. Structured Abstract
personalization	The Mitigating Effects of Sender and Content Personalization on Name Personalization
Personalization-privacy paradox	The Effect of Platform Type & Content Congruity on Perceived Creepiness of Personalized Ads: Structured Abstract
Personification	Mitigating Negative Country-of-Origin Effects: the Role of Producer Personification
persuasion	Persuasion in the Context of Conversational Agents: Systematic Literature Review and Research Directions
Persuasion knowledge model	Consumers’ Perceptions of Greenwashing in Brand Advertising: Structured Abstract
Pet food	2 Conserve, Reduce, and Repair: Greening Your Furry Friend’S Carbon Footprint: Consumers’ Willingness to Adopt Sustainable Pet Foods
Pet influencers	Fur Real: the Impact of Pet Influencer Credibility on Brand Attitude and Purchase Intention in an Emerging Market Context: a Structured Abstract
Phygital	Interacting with the Salesperson, with the Technology or with Both. What Is the Consumer's Favorite Scenario in a Phygital Store?
Pilgrimages	Spiritual Journeys and Transformative Spaces: Pilgrimage, Religious Marketing, and Digital Nomadism in Contemporary Catholic Refuges
place brand equity	Blow-by-Blow Place Brand Equity Model
Place Branding	Blow-by-Blow Place Brand Equity Model Nation Branding for Remote Work: an Abstract
plastic benefits	Reducing Single-Use Plastics: a Matter of Attitudes, Beliefs and Norms
plastic negative consequences	Reducing Single-Use Plastics: a Matter of Attitudes, Beliefs and Norms
Platform intimacy	Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media: Structured Abstract
Platformization	Platformization of CtoC Consumption : Experiences and Strategies of Prosumers
Playing intention	Mindful Gaming in a Busy World: Exploring the Retro Renaissance
PLS-SEM	Leveraging Social Currency for Consumer Inspiration: Pathways to Enhancing Brand Advocacy and Purchase Intention Blockchain Smart Packaging in Wine: Exploring the Interplay of Trust, Expected Value, and Customer Engagement Behaviours
Politeness	Generational Differences in Perceived Effectiveness of Politeness in AI Interactions: an Analytical Study
Political Acculturation	(Im)Migrants’ Reactions to Value-Driven Acculturation: a Study of South Asian Ethnic Community Expressions with British Politics
Political Candidate	Which Is More Important: Candidate or Political Party? Mexico 2024 Elections’ Case: Structured Abstract
Political Engagement	(Im)Migrants’ Reactions to Value-Driven Acculturation: a Study of South Asian Ethnic Community Expressions with British Politics
Political Expressions	(Im)Migrants’ Reactions to Value-Driven Acculturation: a Study of South Asian Ethnic Community Expressions with British Politics
Political Ideology	Political Ideology and Perceptions of Pride: How Model Race Shapes Consumer Responses in Advertising
Political Party	Which Is More Important: Candidate or Political Party? Mexico 2024 Elections’ Case: Structured Abstract
Post-Use Behavior	A Better Understanding of Clothing Donation and Resale Behavior Through the Perceived Value Approach: Structured Abstract
Postcolonial	Intersection of Coloniality and Consumption
Power of Story telling	Storytelling in Niagara’s Wine Country: a Missing Art
pragmatic legitimacy	Measuring Perceived Brand Legitimacy: a Scale Development Study
Pre-purchase dissonance	Relative Importance of Social Media Influencers and Celebrity in Purchase Intentions Using Multi-Method Research Design
precise recommendations	The Impact of AI Recommendation Confidence and Precision on Consumer Decision-Making
Preconformity	Utilizing Dynamic Norms to Promote Pro-Environmental Behaviors: the Moderating Role of Consideration of Future Consequences
Prestige fashion brands	Exploring the Influence of Luxury Brand Experiences in the Metaverse on Fashion Consumers' Well-Being: an Abstract
Prevention campaign	From King to Threatened: Customers’ Acceptance of Threatening Messages Against Incivility in Service Settings
price consciousness	Key Factors Influencing Consumers’ Purchase Intention of Suboptimal Foods
Price fairness	Does a Bird in the Hand Is Worth Two in the Bush? How Consumers Assess the Fairness of the Price for the Farmer When They Face Distributive and Procedural Information: Structured Abstract
price promotion	How Does the Fight Against Food Waste Affect Customers’ Attitude Toward Retailers? – the Impact of Price Promotions and Justification of Marketing for Suboptimal Food: Structured Abstract
price promotion framing	Price Framings Influence Consumer Choices Beyond Mathematical Calculations
pricing	Price Framings Influence Consumer Choices Beyond Mathematical Calculations
Pride	Political Ideology and Perceptions of Pride: How Model Race Shapes Consumer Responses in Advertising
Priming Effect	A Comprehensive Understanding of Semantic Content for Consumer Behaviour: a Priming Effect Perspective
Prior brand love	Advertising Appeals and Celebrity Influence: Rekindling Love for Dead Brands
PRISMA	A Comprehensive Understanding of Semantic Content for Consumer Behaviour: a Priming Effect Perspective
privacy	Should Customers Be Compensated for Their Personal Data? Results from a Mixed-Methods Study
Privacy Calculus Perspective	AI Chatbots, Privacy Concerns and Anthropomorphism: a Privacy Calculus Perspective
Privacy Concerns	AI Chatbots, Privacy Concerns and Anthropomorphism: a Privacy Calculus Perspective Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases
Privacy Risk	AI Chatbot Affordances as Drivers of Purchase Intentions: Integrating Entertainment and Privacy Concerns
Pro Environmental Perceptions	Green Gender: the Impact of Female Gender Attributes on Pro-Environmental Consumer Perceptions
Pro-environmental behavior	2 Conserve, Reduce, and Repair: Greening Your Furry Friend’S Carbon Footprint: Consumers’ Willingness to Adopt Sustainable Pet Foods Eating Behavior Change and Gender: a Spillover Approach
Pro-environmental behaviors	Utilizing Dynamic Norms to Promote Pro-Environmental Behaviors: the Moderating Role of Consideration of Future Consequences
Pro-Environmental Behaviour	The Role of (Tele)Presence in Raising Consumer Awareness of Environmental Responsibility: the Case of Virtual Reality Educational Experiences
Pro-environmental travel behavior	Sustainable Metaverse Tourism: the Role of Multisensory Experience, Mental Imagery, and Social Presence in Boosting Pro-Environmental Travel Behavior
Procedural fairness	Does a Bird in the Hand Is Worth Two in the Bush? How Consumers Assess the Fairness of the Price for the Farmer When They Face Distributive and Procedural Information: Structured Abstract
Product Announcements	Balancing Green Claims: How Eco-Label Quantity and Quality Affect Firm Value in New Product Launches
Product Attributes	Exploring the Impact of the Omnichannel Environment on Customer Engagement: Structured Abstract
product categories	Armenian Consumers Attitudes: Pre and Post 2020War: Structured Abstract
Product Co-Creation	Redefining Co-Creation: Emotionally Intelligent AI and Its Role in Brand-Consumer Engagement
Product design
Product innovativeness	The Effects of Packaging Innovativeness on Purchase Intention: the Mediating Roles of Brand Credibility and Product Innovativeness and the Moderating Role of Brand Image
product involvement	Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts
Product Return Management	Discounts or Donations - the Effectiveness of Different Keep Rewards in Product Return Management: Structured Abstract
product type	Impact of Corporate Sociopolitical Activism Alignment on Consumer Intentions: the Role of Product Type and Relationship Norms: Structured Abstract
Product uniqueness	Critical Success Factors for Foreign Startups Entering Japan: Insights from Marketing and Leadership Strategies
professional employee retention	Connecting Digitally, Retaining Frontlines: the Influence of Intra-Organizational Social Media on Frontline Professional Employee Retention Through Social Capital in Long-Term Services and Supports: Structured Abstract
professional reconversion	Sustainable Consumption Behavior in Bifurcated Life Trajectories
Professor brand equity	The Role of Self-Determined Need Satisfaction and Frustration in Capturing Professor’s Brand Equity: a Comprehensive Framework
Profit uplift	Conversion Probability and Consumer Expenditure in Target Selection: a Systematic Re-Examination of Uplift Modeling: Structured Abstract
Promotion	Critical Success Factors for Foreign Startups Entering Japan: Insights from Marketing and Leadership Strategies
Promotional strategies	Prioritizing Promotional Strategies Impacting Wine Purchasing Behavior Across Generations Using Analytical Hierarchical Processing (AHP)
promotions	Price Framings Influence Consumer Choices Beyond Mathematical Calculations
Prosocial Behaviour	From Personal Influence to Social Impact: How Social Media Influencers Shape Consumer Responses Towards Social Goods
prosumers	Platformization of CtoC Consumption : Experiences and Strategies of Prosumers
proximity	Presentation 1: Conserve, Reduce and Repair: Encouraging Charitable Giving for Animal Conservation via Virtual Reality
Psychological discomfort
psychological distance	Construal Level Affects the Perception of Differences and Similarities: Structured Abstract The Role of (Tele)Presence in Raising Consumer Awareness of Environmental Responsibility: the Case of Virtual Reality Educational Experiences Beyond the Screen: the Role of Human-Likeness and Parasocial Interaction in Virtual Influencer Marketing How Does Framing Drive Consumer Climate Engagement on Social Media? Abstract Bridging Real and Virtual Worlds: the Impact of Psychological Distance and Vividness in Shaping Innovative VR-Based Omnichannel Promotions
Psychological Needs for Autonomy	The Interplay of Psychological Needs and Passion in Restaurant Brand Review Intentions
Psychological values
public beliefs	A Couple of Jets Would Wipe out All My Efforts—Aviation's Overlooked Impact on Global Warming
Public Health	Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria
purchase activism	How Incorporating Inclusivity in the Packaging Could Drive Consumer Activism
Purchase Behavior	AI Chatbot Affordances as Drivers of Purchase Intentions: Integrating Entertainment and Privacy Concerns
Purchase intention	Leveraging Social Currency for Consumer Inspiration: Pathways to Enhancing Brand Advocacy and Purchase Intention AI-based Service Recommendations in the Hospitality Sector: an Experimental Study Authentic Narratives: How Femvertising Shapes Inclusivity: Structured Abstract Beyond Followers: Unraveling the Dynamics of Influencer Marketing Effectiveness The Effects of Packaging Innovativeness on Purchase Intention: the Mediating Roles of Brand Credibility and Product Innovativeness and the Moderating Role of Brand Image Fur Real: the Impact of Pet Influencer Credibility on Brand Attitude and Purchase Intention in an Emerging Market Context: a Structured Abstract
Purchase intentions	Consumer Responses to Chatbot Anthropomorphism in Emotionally Charged Interactions How Celebrity and Influencer Endorsements Perform Across Different Media Platforms in an Emerging Market Gen Z Consumers’ Purchase Intentions of Fair Trade Products in an Emerging Market: the Role of Fair Trade Related Mindset
Q
Qualitative	Crafting Meaning Through Challenge: the Role of Complexity in Luxury Consumption
Qualitative methods	4 Conserve, Reduce, and Repair: Repairing Possessions: How Repair CaféS Help Consumers Navigate Scarcity
Qualitative research	Strategic Tensions in Entrepreneurial Branding: Insights from Startups and Investors Using a Theories-in-Use Approach Harnessing Virtual Reality to Connect, to Motivate, and to Create: the Role of Nostalgia in Vr Experiences of Heritage Brands: the Case of “Eternelle Notre Dame” Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured Abstract
Qualitative Study	Consumers’ Perceptions of Greenwashing in Brand Advertising: Structured Abstract Exploring Faked Engagement Behaviors in Health and Fitness Platforms Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community
Quick Commerce	Mapping Online Impulse Buying in Quick Commerce: A Bayesian Network Approach Using Machine Learning Algorithms
R
Rarity principle	How Masstige Strategy Shapes Traditional Luxury Consumers' Perceptions of Luxury Brands: a Rarity Principle Perspective
ratio formats	Biases in Averaging Ratio Data: the Impact of Consumer Processing Modes
Rational appeal	Advertising Appeals and Celebrity Influence: Rekindling Love for Dead Brands
rational number comparison	Price Framings Influence Consumer Choices Beyond Mathematical Calculations
reactance	Cinderella and Gender Stereotypes in Advertising: Structured Abstract
recall	Geo-Targeted GenAI Content: Improving Consumer Engagement with Contextually Relevant Visuals
Reciprocal exchanges	In Culture-Based Reciprocal Exchanges, the Outcomes Can Either Validate or Undermine the Methods Used: Structured Abstract
Recommendation Systems	Generative AI and Choice Influence
recycling	Being Eco-Friendly When Packing Your Gifts: the Interactive Effect of Package Type, Self-Esteem, and Power Perception
Reduce	Conserve, Reduce, and Repair: Perspectives on Sustainable Consumer Behavior in Dynamic Marketplaces
Reduced waste	4 Conserve, Reduce, and Repair: Repairing Possessions: How Repair CaféS Help Consumers Navigate Scarcity
regulation	Government-Sponsored Advertising and Public Sector Management in Comparative Perspective: Legal and Regulatory Frameworks
regulatory focus	More Charitable When Colder, but Conditions Apply: Regulatory Focus Moderates Temperature’s Influence on Charitable Donations
Relatedness	The Interplay of Psychological Needs and Passion in Restaurant Brand Review Intentions
Relationship Building	Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community
relationship investment	Exploring Omnichannel Capability and Relationship Investment: Key Factors and the Impacts on Customer Inspiration: an Abstract
relationship marketing	Integrating AI for Enhanced Relationship Marketing Strategies The Marketing Attraction Theory: Integrating Gravitational Principles into Relationship Management
relationship norm	Impact of Corporate Sociopolitical Activism Alignment on Consumer Intentions: the Role of Product Type and Relationship Norms: Structured Abstract
relationship stage	The Mitigating Effects of Sender and Content Personalization on Name Personalization
Relative Marketing Capability	What Shapes Csr Focus? Dynamic Capability and Market Influences: a Structured Abstract
religiosity	Corporate Social Responsibility (CSR) and Meaningfulness in Luxury Consumption Among Religious Consumers
Religious marketing	Spiritual Journeys and Transformative Spaces: Pilgrimage, Religious Marketing, and Digital Nomadism in Contemporary Catholic Refuges
Relocation	Nation Branding for Remote Work: an Abstract
Remote Work	Nation Branding for Remote Work: an Abstract
Repair	4 Conserve, Reduce, and Repair: Repairing Possessions: How Repair CaféS Help Consumers Navigate Scarcity Conserve, Reduce, and Repair: Perspectives on Sustainable Consumer Behavior in Dynamic Marketplaces
Reputation Management	Field Insights Exploring Healthcare Providers’ Responses to Negative Online Reviews: Structured Abstract
Resale	A Better Understanding of Clothing Donation and Resale Behavior Through the Perceived Value Approach: Structured Abstract
Research Agenda	Mindful Consumption: a Research Program
Research method	Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured Abstract
Research-Practice-Gap	Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and Practice
resilience capacity	The Role of International Marketing Agility in Exporting
Resource-based Theory	When Digital Transformation Capability Pays off: Its Strategic Focus and Contexts
Resource-based view	Why Get Connected in B2B Service Online Marketplaces? - Structured Abstract AI and the Modern Customer: the Role of Transparency in Marketing Tactics and Firm-Level Strategy
Responsible co-creation	Can Firms Co-Create with Customers Responsibly in the New Product Development Process? a Path Towards Responsible Innovation
restaurants	The Rise of Virtual Kitchens: Investigating the Key Factors Influencing Restaurant Adoption
Retail	Structured Abstract on Haptic Experiences in Augmented Reality Apps: the Role of Need for Touch. Culture and Retail Loyalty Programs: a Cross-Cultural Analysis
Retail atmospherics	The Unintended Consequence of Virtuous Colored Store Environments on Wholesome Choices: Structured Abstract
Retail innovations	A Review of Factors Affecting Consumers’ Webrooming Behavior and How Digital Technologies Shape It: a Conceptual Framework
Retail philanthropy	Are Retailers Legitimate Fundraisers? Examining Perceived Legitimacy and Donation Intentions in Checkout Charity Through Charity Triad and ABC Theories
retail promotion	Bridging Real and Virtual Worlds: the Impact of Psychological Distance and Vividness in Shaping Innovative VR-Based Omnichannel Promotions
Retail technology	The Impact of Information Sensitivity on Technology Interaction Consumer Responses
Retailing	Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases Does Where You Buy a Luxury Brand Matter for Its Luxuriousness
Retro games	Mindful Gaming in a Busy World: Exploring the Retro Renaissance
Reuse Behavior	Exploring the Antecedents and Consequences of Consumers' Reuse Behavior on AI Application Services-the Study of ChatGPT
Reverse innovation	Country of Origin Legitimacy and Diffusion of Reverse Innovation: an Experimental Vignette Study
Review	Mapping the Topical Landscape and Evolution of Tourism Research - a Novel Mixed-Method Review Approach: Structured Abstract
Rewards	Structured Abstract: When and How Consumers Fall for Temptations: a Review Discounts or Donations - the Effectiveness of Different Keep Rewards in Product Return Management: Structured Abstract
RFT	Managerial Decision Making in Targeting Strategies: an Empirical Investigation
Risk	The Impact of Information Sensitivity on Technology Interaction Consumer Responses
Risk mitigation	Making Sense of AI for Value Creation and Risk Mitigation: Structured Abstract
Risk-taking	Exploring the Hierarchical Nature of How Risk-Taking Affects Our Willingness to Try New Products
role	Cinderella and Gender Stereotypes in Advertising: Structured Abstract
S
sales	AI and the Modern Customer: the Role of Transparency in Marketing Tactics and Firm-Level Strategy
Sales function
Sales organization
Sales Organizations	The Intelligence Showdown: Enhancing Salespeople's Hard and Soft Skills with Human and Artificial Intelligence
Sales performance	Effect of ESG Performance on Sales Force Productivity: Moderating Influence of Value Appropriation Actions AI and the Modern Customer: the Role of Transparency in Marketing Tactics and Firm-Level Strategy
Salespeople	The Intelligence Showdown: Enhancing Salespeople's Hard and Soft Skills with Human and Artificial Intelligence
salesperson	Interacting with the Salesperson, with the Technology or with Both. What Is the Consumer's Favorite Scenario in a Phygital Store?
Satisfaction	Service Employees as Brand Ambassadors: the Influence of Service Employees’ Branding Behaviors on Brand Outcomes
Saustainable tourism	How Wine Tourism and Servitization Shape Consumer Behavior and Enhance Winery Value
Scale	Air Quality Perceptions in Servicescapes: Measurement and Model Test
scale development	From Text to Screens: Development of the Transportation Scale-Short Video (TS-SV) an Abstract Measuring Perceived Brand Legitimacy: a Scale Development Study Development of a Scale Concerning Patient Satisfaction and Well-Being in Dental Healthcare Rethinking Parasocial Relationship: Structured Abstract Scale Development of Hotel Indoor Environmental Quality: Structured Abstract
Scarcity	4 Conserve, Reduce, and Repair: Repairing Possessions: How Repair CaféS Help Consumers Navigate Scarcity
schema theory	I Know the Feeling! - Eluding Brand Activism Backlash with Affective Medium Musical Fit: Structured Abstract
Schwartz	Culture and Retail Loyalty Programs: a Cross-Cultural Analysis
SDG	Analyzing Customer Perceptions of Brands Committed to SDG Implementation
SDG 3: Good health and well being	Multi-Platform Analysis of Food Brand Content Strategies Using Machine Learning
SDG Implementation	Analyzing Customer Perceptions of Brands Committed to SDG Implementation
Search engine	Exploring the Use of TikTok as a Search Engine in Generation Z
Second-Hand Luxury Fashion	Exploring the Psychological and Social Benefits of Second-Hand Luxury Fashion: an Abstract
Second-Hand Market	A Better Understanding of Clothing Donation and Resale Behavior Through the Perceived Value Approach: Structured Abstract
Self-acceptance	The Role of Start Temporal Landmark on Consumer Preferences of Self-Improvement Products
Self-brand connection	The Role of Extraversion in Generating Positive eWOM via Social Media Brand Page Engagement How Masstige Strategy Shapes Traditional Luxury Consumers' Perceptions of Luxury Brands: a Rarity Principle Perspective
Self-brand connections	Sensory Compared to Affective Engagement Effects on Self-Brand Connections: Structured Abstract
Self-concept	I Live Abroad, but My Home Brands Still Touches Me: Structured Abstract
Self-congruence	Growing up or Growing Debt: Consumer Indebtedness and ‘Being an Adult’ The Role of Familiarity & Self-Congruence in AI-Powered Personalized Recommendations: Insights from the Theory of Planned Behaviour AI Influencers and Me: Investigating AI Influencers, Post Communication Style, Self-Congruence, and Social Media Behaviour
self-consciousness	Promoting Organic Food Purchases Through Self-Consciousness: a Structured Abstract
Self-construal
Self-Determination Theory	The Interplay of Psychological Needs and Passion in Restaurant Brand Review Intentions
Self-disclosure	“Put Yourself out There” but Know the Risks: from Online Visibility to Vulnerability
self-enhancement	How Incorporating Inclusivity in the Packaging Could Drive Consumer Activism
Self-Esteem	Exploring the Psychological and Social Benefits of Second-Hand Luxury Fashion: an Abstract
Self-expansion	Enhancing Meaningful Satisfaction: Experiential Purchases, Self-Expansion, and Mental Simulation
self-idealization	Structured Abstract: How Self-Idealization on Social Media Shapes Goal Pursuit
Self-improvement products	The Role of Start Temporal Landmark on Consumer Preferences of Self-Improvement Products
self-other bias	Perceived Reliance on Advice for Others
self-other differences	Money Illusion for Others
Self-perceived age	Growing up or Growing Debt: Consumer Indebtedness and ‘Being an Adult’
Self-presentation	Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media: Structured Abstract
self-signaling	The Effect of Online Cart Composition on Cart Abandonment
Self-Sustainability	Sustainable Me: Mental Health in Marketing Academia
Selfie	Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured Abstract
Semantic Content	A Comprehensive Understanding of Semantic Content for Consumer Behaviour: a Priming Effect Perspective
Semiotic analysis	Generation Z Embracing Sustainable Food Consumption
sense of safety	Service Safety: a Lifeline for Vulnerable Consumers
Sensory cues
Sensory engagement	Sensory Compared to Affective Engagement Effects on Self-Brand Connections: Structured Abstract
Sensory experience	From Sensory Deficit to Engagement: How Sensory Dimensions Affect Online Consumer Response
Sensory richness	From Sensory Deficit to Engagement: How Sensory Dimensions Affect Online Consumer Response
Sensory Transfer	The Moderating Role of Risk in Sensory Transfer of Perceived Quality from Container’s Tactile Cues to Beverage Purchase Intention
sensory vividness	The Influence of Types of Visual Presentation in M-Commerce on User Reactions: Structured Abstract
Seritization	How Wine Tourism and Servitization Shape Consumer Behavior and Enhance Winery Value
service	Structured Abstract on Haptic Experiences in Augmented Reality Apps: the Role of Need for Touch.
service agent type	Consumer Responses to Human Versus AI Service Exchanges: Structured Abstract
Service breadth	Diversity and Sustainable Innovation in the US Higher Education
Service Climate	Field Insights Exploring Healthcare Providers’ Responses to Negative Online Reviews: Structured Abstract
Service delivery behaviors	Service Employees as Brand Ambassadors: the Influence of Service Employees’ Branding Behaviors on Brand Outcomes
Service Dominant Logic	The Role of Patient Engagement and Value Co-Creation in E-Health Technology Adoption: Effects on Consumer Well-Being: Structured Abstract Thirty Years of Service Quality Research and the Implications of Service-Dominant Logic: Is Quality Co-Created?
Service ecosystems	Effect of ESG Performance on Sales Force Productivity: Moderating Influence of Value Appropriation Actions
service evaluation	Consumer Responses to Human Versus AI Service Exchanges: Structured Abstract
Service Failure	Understanding AI Failures and Corporate Communication Strategies: a Comprehensive Analysis From King to Threatened: Customers’ Acceptance of Threatening Messages Against Incivility in Service Settings
Service Heterogeneity
service industry	Service Safety: a Lifeline for Vulnerable Consumers
Service Management	Service Providers’ Control Mechanisms in Collaborative Services Artificial Intelligence Impact on Service Performance: Scale Development Study How Human-Robot Proxemics Impact Consumer Loyalty: Structured Abstract
Service provider management	Service Providers’ Control Mechanisms in Collaborative Services
Service Quality	Thirty Years of Service Quality Research and the Implications of Service-Dominant Logic: Is Quality Co-Created?
Service Recommendations	AI-based Service Recommendations in the Hospitality Sector: an Experimental Study
Service Recovery	Field Insights Exploring Healthcare Providers’ Responses to Negative Online Reviews: Structured Abstract
Service Robots	Anthropomorphism-Based AI Robots in Tourism and Hospitality: Themes, Theories, and Future Research Agenda How Human-Robot Proxemics Impact Consumer Loyalty: Structured Abstract
Service sabotage	Exploring the Moral and Behavioral Impact of Customer Incivility: a STRUCTURED ABSTRACT
Servicescape	Air Quality Perceptions in Servicescapes: Measurement and Model Test
Servitization	The Impact of Cultural Dimensions on the Servitization-Performance Relationship
Shareholder Value	Balancing Green Claims: How Eco-Label Quantity and Quality Affect Firm Value in New Product Launches
Sharing economy	Service Providers’ Control Mechanisms in Collaborative Services Emotional Strategies in Agents’ Self-Presentation as Goffmanian Performance
short video	An Exploratory Study in the Effects of Media Portrayal on Older Consumers’ Evaluations of Narrative Short Videos Featuring Older Characters
short-form video	From Text to Screens: Development of the Transportation Scale-Short Video (TS-SV) an Abstract
Similarity perceptions	Construal Level Affects the Perception of Differences and Similarities: Structured Abstract
Simulation	Conversion Probability and Consumer Expenditure in Target Selection: a Systematic Re-Examination of Uplift Modeling: Structured Abstract
Single-use plastic consumption reduction	Reducing Single-Use Plastics: a Matter of Attitudes, Beliefs and Norms
singular (plural) second-person pronoun	Effects of Singular (Versus Plural) Informal Second-Person Pronoun Usage Depending on the Nature of the Content of a Brand Post: Structured Abstract
SLR	From Awareness to Action: a Systematic Review of Sustainability Campaigns and Market Response
Small business	Small Business, Big Impact: Social Responsibility During Community Crisis - Structured Abstract
Smart Car	Wow, It’s so Cool! Exploring the Relationships Among Coolness, AWE Experience, and Word of Mouth: a Study of Smart Cars
Smart furniture	Consumer’s Intention to Purchase Smart Furniture: Using the Theory of Planned Behaviour and Technology Readiness
Smart Packaging	Blockchain Smart Packaging in Wine: Exploring the Interplay of Trust, Expected Value, and Customer Engagement Behaviours
Smart services	The Impact of Information Sensitivity on Technology Interaction Consumer Responses
SMEs	Marketing Practices of Born Sustainable Smes: Effect on Consumer Perceived Legitimacy
sober consumption	Marketing for Sustainability: Harnessing Nature Connection and Green Demarketing – Structured Abstract
social capital theory	Connecting Digitally, Retaining Frontlines: the Influence of Intra-Organizational Social Media on Frontline Professional Employee Retention Through Social Capital in Long-Term Services and Supports: Structured Abstract
Social cause involvement	Personal Data Disclosure to Crowdfunding Platform: the Case of Donation to a Social Cause. Structured Abstract
Social Causes	The Social Side of AI Influencers’ Persuasiveness: an Abstract
Social cognitive theory	An Examination of the Drivers of Water Conservation Engagement
Social Comparison	Xenocentrism and Impulsive Buying in Millennial Female Cosmetic Consumers
social comparison theory	Structured Abstract: How Self-Idealization on Social Media Shapes Goal Pursuit
Social contagion	Is Green Consumption Cognitively or Emotionally Contagious? – Structured Abstract
Social currency	Leveraging Social Currency for Consumer Inspiration: Pathways to Enhancing Brand Advocacy and Purchase Intention
Social dilemma	Green Coolness: Overcoming Social Dilemma in Green Consumption: Structured Abstract
social exchange theory	Consumer Responses to Human Versus AI Service Exchanges: Structured Abstract
social fame	Chasing Online Popularity: a Theoretical Analysis of Mental Health Risks
Social Identity	Exploring the Psychological and Social Benefits of Second-Hand Luxury Fashion: an Abstract The Social Identity and Psychology of Mixed-Ethnic/Race Consumers: an International Study
Social Identity Theory	The ‘Karen’ Effect: How Perceptions of Customer Entitlement Impacts Frontline Employees
Social Influence Theory	Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement Product-Posts
Social Marketing	Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria Promoting Independent Living: Exploring Motivations and Barriers for Sensor-Based Assistive Technologies in Reading's Elderly Population I Know the Feeling! - Eluding Brand Activism Backlash with Affective Medium Musical Fit: Structured Abstract
Social Media	Tuning into the Hateverse: the Dynamics Between Conspiracy Theories, Hate Speech, and Offensive Language Usage Consumer Perceptions of Gender Fluidity in Fashion: a Social Media Netnographic Study From Personal Influence to Social Impact: How Social Media Influencers Shape Consumer Responses Towards Social Goods Selecting the Ideal Virtual Influencer: a Text Analytics Approach to User Comments Multi-Platform Analysis of Food Brand Content Strategies Using Machine Learning Paying for Connection over Content in Live Streaming: Structured Abstract Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract SustainAbility Marketing from Research to Teaching: Online Brand Communities and Sustainability Learning Exploring Consumer Narratives of anti-Obesity Medicines Through Netnography The Way You Make Me Feel: a Field Experiment on Happy Vs. Sad Background Music in Brand-Sponsored TikTok Posts: Structured Abstract Rethinking Parasocial Relationship: Structured Abstract Sustainability in the Spotlight: Unleashing Viral Dynamics and Customer Engagement in Sustainable-Centric Content Propagation – Structure Abstract Navigating Cancel Culture: How Brands and Celebrities Experience and Respond to Public Backlash A Moderated Mediation Model of Consumer Cyberbullying in Online Brand Communities: an Abstract Funwashing Counterfeits of Luxury Brands: the Case of Van Cleef A Multidimensional View of Value Vestige Within Social Media Brand Communities: Structured Abstract Personality Traits, Engagement and Disclosure of Personal Data on Social Media: the Moderation of Trust. Structured Abstract Personal Data Disclosure to Crowdfunding Platform: the Case of Donation to a Social Cause. Structured Abstract How Does Framing Drive Consumer Climate Engagement on Social Media? Abstract Exploring the Use of TikTok as a Search Engine in Generation Z
social media addiction	Exploring Meaning in Life, Social Media Addiction, and Impulse Buying: a Perspective on Consumer Well-Being Chasing Online Popularity: a Theoretical Analysis of Mental Health Risks
Social media advertising	Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media: Structured Abstract
social media brand community	SustainAbility Marketing from Research to Teaching: Online Brand Communities and Sustainability Learning A Multidimensional View of Value Vestige Within Social Media Brand Communities: Structured Abstract
Social media brand page engagement	The Role of Extraversion in Generating Positive eWOM via Social Media Brand Page Engagement
Social media break	Do Followers Break-up When an Influencer Takes a Social Media Break?
Social Media Engagement	The Influence of Celebrity and Influencer Endorsements on Consumer Behavior: a Bibliometric Analysis of Bias and Stereotype Reinforcement in Digital Marketing
Social media influencer	Relative Importance of Social Media Influencers and Celebrity in Purchase Intentions Using Multi-Method Research Design
social media influencers	Navigating the Artificial Influence on Social Media: a Qualitative Study on Virtual Influencers Structured Abstract: How Self-Idealization on Social Media Shapes Goal Pursuit
Social Media Marketing	Emerging Technologies and Consumer Obesity: a Systematic Review and Directions for Future Research – Structured Abstract Balancing Exclusivity and Accessibility: Social Media Strategies for Luxury Brands Analyzing National Geographic’s Use of Instagram Reels for Promoting Engagement and Sustainability Developing the Trans-Parasocial Relations Scale for Measuring Engagement with Influencer Marketing
Social media Sports Marketing	Digital Transformation in Football: Reshaping Fan Engagement
social movement	An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract
Social network	Switching to Luxury Virtual-Reality (VR) Products: How Consumer Traits Shape Perceptions of Status Signaling Potential
Social network theory	Why Get Connected in B2B Service Online Marketplaces? - Structured Abstract
Social Networking Sites	Sharing Curated Travel Experience: Personal Branding and Impression Management on Social Media by Millennials and Gen Zs: Extended Abstract
social norm	The Influence of Eco-Spirituality Versus Religiosity on Household Food Waste Recycling Behaviors
Social Norms	Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria
social power theory	The Influence of Virtual Influencers: Shaping Consumer Conversion Paths
Social presence	How Human Digital Presence Promotes Consumer Chatbot Usage: Structured Abstract
social presence communication	Pixelated Personas & Real Connections: the Untold Story of Virtual Influencers Driving Affinity Towards Brands
Social psychology	The Social Identity and Psychology of Mixed-Ethnic/Race Consumers: an International Study
Social Responsibility	Mindful Consumption: a Research Program Inclusive Design and Brand Allyship for Stigmatized Consumers Small Business, Big Impact: Social Responsibility During Community Crisis - Structured Abstract
Social Sustainability	Signaling Sustainability Through Diversity: Structured Abstract
Social theory	The Silver Lining Effect of Consumers-Based Awards on Wine and Food Product Evaluations
Society	Balancing Potential and Ethics: a Comprehensive Exploration of AI in Marketing
Socioemotional selectivity theory	The Role of Start Temporal Landmark on Consumer Preferences of Self-Improvement Products
SOR Framework	Wow, It’s so Cool! Exploring the Relationships Among Coolness, AWE Experience, and Word of Mouth: a Study of Smart Cars
Sound	The Way You Make Me Feel: a Field Experiment on Happy Vs. Sad Background Music in Brand-Sponsored TikTok Posts: Structured Abstract
Source credibility	Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract AI Influencers and Me: Investigating AI Influencers, Post Communication Style, Self-Congruence, and Social Media Behaviour How Celebrity and Influencer Endorsements Perform Across Different Media Platforms in an Emerging Market
SPAR-4-SLR	Negative Consumer–Brand Relationships: Insights from a Literature Review in Elite ABS Journals
spatial	Geo-Targeted GenAI Content: Improving Consumer Engagement with Contextually Relevant Visuals
spatial ecology	Impoverished and Infirmed: How Disadvantaged Consumers Navigate Life Spaces to Pursue Health
Speech acts
Spillover effect	Eating Behavior Change and Gender: a Spillover Approach
Spillover effects	Beyond the Tangible: Unpacking the Impact of NFTs on the Traditional Art Market
Sport Merchandise Brand	Effective Marketing Strategies for Localising Sport Merchandise Brands in China: Structured Abstract
Stakeholder theory	Materiality Perspectives in Stakeholder Theory: a Systematic Review and Framework for Corporate Sustainability: Structured Abstract
Stakeholder-Based Brand Equity (SBBE)	Corporate Conscientious Brand: Proposing a Framework from a Systematic Literature Review
Startup Positioning	Strategic Tensions in Entrepreneurial Branding: Insights from Startups and Investors Using a Theories-in-Use Approach
state advertising	Government-Sponsored Advertising and Public Sector Management in Comparative Perspective: Legal and Regulatory Frameworks
status	How Is Artificial Intelligence Shaping Guest Engagement in Luxury Hospitality?: Structured Abstract
Status Consumption	Xenocentrism and Impulsive Buying in Millennial Female Cosmetic Consumers
Status signaling	Switching to Luxury Virtual-Reality (VR) Products: How Consumer Traits Shape Perceptions of Status Signaling Potential
Stereotype	Representation, Stereotyping and Psychological Impact of Ageism in the Fashion Media: an Abstract
Stereotypes	Green Gender: the Impact of Female Gender Attributes on Pro-Environmental Consumer Perceptions A Delphi Method for Delimiting Menvertising Cinderella and Gender Stereotypes in Advertising: Structured Abstract Read This Now! Impact of Assertiveness on Influencer Messages Helping a Boy or a Girl? the Effect of Recipient’s Gender and Donor’s Culture on Donation Decisions
Stigma	From Stigma to Destigmatization: Strategies for Market Transformation
Stigmatized Identity	Inclusive Design and Brand Allyship for Stigmatized Consumers
Stimulus	Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured Abstract
Stockpiling	Structured Abstract: the Effect of Personality on Consumer Stockpiling Behaviour During a Pandemic: Implications for Marketing Strategy
Store environmental color	The Unintended Consequence of Virtuous Colored Store Environments on Wholesome Choices: Structured Abstract
Stories	Crafting Meaning Through Challenge: the Role of Complexity in Luxury Consumption
storytelling	From Text to Screens: Development of the Transportation Scale-Short Video (TS-SV) an Abstract
Strategic Tensions	Strategic Tensions in Entrepreneurial Branding: Insights from Startups and Investors Using a Theories-in-Use Approach
Strategy	Managerial Decision Making in Targeting Strategies: an Empirical Investigation
Structural Equation Modeling	Mapping Online Impulse Buying in Quick Commerce: A Bayesian Network Approach Using Machine Learning Algorithms Exploring Meaning in Life, Social Media Addiction, and Impulse Buying: a Perspective on Consumer Well-Being
Student engagement	The Role of Self-Determined Need Satisfaction and Frustration in Capturing Professor’s Brand Equity: a Comprehensive Framework
students satisfaction	Understanding Student Traits and Motivations in Generative AI Use for Learning Through a Mixed-Method Approach: Structured Abstract
subjective norm	Reducing Single-Use Plastics: a Matter of Attitudes, Beliefs and Norms
Subjective vitality	The Role of Start Temporal Landmark on Consumer Preferences of Self-Improvement Products
suboptimal foods	Key Factors Influencing Consumers’ Purchase Intention of Suboptimal Foods
Surface analysis	Conversion Probability and Consumer Expenditure in Target Selection: a Systematic Re-Examination of Uplift Modeling: Structured Abstract
survey	Moral Expansiveness and Consumer Donation Behavior: Structured Abstract
Surveys	The Social Identity and Psychology of Mixed-Ethnic/Race Consumers: an International Study
Suspicion	The Impact of Information Sensitivity on Technology Interaction Consumer Responses
Sustainability	The Impact of Organizational and Institutional Pressures on Sustainable Innovativeness and Performance. Mindful Consumption: a Research Program Exploring Firm-to-Firm Distrust and Sustainability: a Case Study of TerraCycle Promoting Organic Food Purchases Through Self-Consciousness: a Structured Abstract Sustainable Metaverse Tourism: the Role of Multisensory Experience, Mental Imagery, and Social Presence in Boosting Pro-Environmental Travel Behavior 2 Conserve, Reduce, and Repair: Greening Your Furry Friend’S Carbon Footprint: Consumers’ Willingness to Adopt Sustainable Pet Foods 3 Conserve, Reduce and Repair: CO2-Labeling: an Assessment of Sustainability Literacy Conserve, Reduce, and Repair: Perspectives on Sustainable Consumer Behavior in Dynamic Marketplaces SustainAbility Marketing from Research to Teaching: Online Brand Communities and Sustainability Learning Analyzing Customer Perceptions of Brands Committed to SDG Implementation Harnessing Virtual Reality to Connect, to Motivate, and to Create: Connecting People to Nature: Virtual Reality Gaming as an Innovative Marketing Channel to Promote Sustainable Behaviors SustainAbility Marketing from Research to Teaching Generation Z Embracing Sustainable Food Consumption Sustainable Me: the Mental Health Journey of Marketing Graduate Students and Academics Consumer Reactions to Circular Production of Luxury Discounts or Donations - the Effectiveness of Different Keep Rewards in Product Return Management: Structured Abstract Analyzing National Geographic’s Use of Instagram Reels for Promoting Engagement and Sustainability Marketing Practices of Born Sustainable Smes: Effect on Consumer Perceived Legitimacy Sustainability in the Spotlight: Unleashing Viral Dynamics and Customer Engagement in Sustainable-Centric Content Propagation – Structure Abstract When It All Comes out in the Wash: Multi-Level Stakeholder Collaboration and Framing Strategies in Addressing Microfibre Pollution Being Eco-Friendly When Packing Your Gifts: the Interactive Effect of Package Type, Self-Esteem, and Power Perception Framing Numerical Attributes in Daily Vs. Yearly Terms and Addressing Consumer Individually Vs. Collectively in Environmental Brand Messages: an Exploration of Independent, Interactive, and Conditional Effectiveness Making Brand’s Sustainability Communication More Effective: Message Features and Brand Engagement From Awareness to Action: a Systematic Review of Sustainability Campaigns and Market Response Do Eco-Labels Work? a Meta-Analysis on the Effectiveness of Eco Labels on Consumers’ Purchase Intentions.
Sustainability marketing	SustainAbility Marketing from Research to Teaching: Engaging with Curriculum, Campus, and Community
Sustainable behavior	“Ecological Backlash”: Uncovering the Antecedents of Consumer’s Discontinuous Sustainable Behavior: Structured Abstract
sustainable consumer behavior	What Drives Consumers’ Willingness to Make Sacrifices for Sustainability? Mapping the Value Dimensions of Sustainable Consumer Behavior: Structured Abstract
sustainable consumption	Sustainable Consumption Behavior in Bifurcated Life Trajectories Promoting Organic Food Purchases Through Self-Consciousness: a Structured Abstract
Sustainable Development Goals	SustainAbility Marketing from Research to Teaching
Sustainable digital practices	Mapping Consumer Associations with Digital Pollution: Insights for Sustainable Business Practices
Sustainable food	Meat the Future: Investigating the Determinants of Willingness to Try in-Vitro Meat: Structured Abstract
Sustainable innovation	Diversity and Sustainable Innovation in the US Higher Education
Sustainable marketing	An Examination of the Drivers of Water Conservation Engagement
sustainable practices	Typology of French Consumers According to Their Sustainable Food Practices and Their Level of Trust in the Food System: Structured Abstract.
Sustainable tourism	Fostering Sustainability in Cultural Heritage Tourism Through Authenticity Marketing Sustainable Metaverse Tourism: the Role of Multisensory Experience, Mental Imagery, and Social Presence in Boosting Pro-Environmental Travel Behavior
Sympathy
Systematic literature review	Towards a Better Understanding of Frontline Employees’ Sabotage Negative Consumer–Brand Relationships: Insights from a Literature Review in Elite ABS Journals A Review of Factors Affecting Consumers’ Webrooming Behavior and How Digital Technologies Shape It: a Conceptual Framework
Systematic Review	Emerging Technologies and Consumer Obesity: a Systematic Review and Directions for Future Research – Structured Abstract Mapping Dynamic Capabilities and Performance Relationship in Exporting: a Taxonomy and Research Agenda
T
Tactile Properties	The Moderating Role of Risk in Sensory Transfer of Perceived Quality from Container’s Tactile Cues to Beverage Purchase Intention
Talent	Nation Branding for Remote Work: an Abstract
Targeted marketing	Conversion Probability and Consumer Expenditure in Target Selection: a Systematic Re-Examination of Uplift Modeling: Structured Abstract
Targeting	Managerial Decision Making in Targeting Strategies: an Empirical Investigation
taxonomy	Mapping Dynamic Capabilities and Performance Relationship in Exporting: a Taxonomy and Research Agenda
TCCM	Negative Consumer–Brand Relationships: Insights from a Literature Review in Elite ABS Journals
Tea	Exploring Consumer Experience in Terroir Product Consumption: a Case Study of Taiwanese Tea
Teaching practice	SustainAbility Marketing from Research to Teaching: Engaging with Curriculum, Campus, and Community
Technology	Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases
Technology Acceptance Model	Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases
Technology Anxiety	Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use Cases
technology avoidance	Watch out: Robot in the House! a Study on Robot Avoidance
Technology readiness	Consumer’s Intention to Purchase Smart Furniture: Using the Theory of Planned Behaviour and Technology Readiness
temperature	More Charitable When Colder, but Conditions Apply: Regulatory Focus Moderates Temperature’s Influence on Charitable Donations
Temporal landmarks	The Role of Start Temporal Landmark on Consumer Preferences of Self-Improvement Products
Temporality	Growing up or Growing Debt: Consumer Indebtedness and ‘Being an Adult’
Temptations	Structured Abstract: When and How Consumers Fall for Temptations: a Review
Terroir products	Exploring Consumer Experience in Terroir Product Consumption: a Case Study of Taiwanese Tea
text analysis	Linguistic Extraordinariness and Experiential Evaluations
The Big Five	Structured Abstract: the Effect of Personality on Consumer Stockpiling Behaviour During a Pandemic: Implications for Marketing Strategy
The Dark Triad	Structured Abstract: the Effect of Personality on Consumer Stockpiling Behaviour During a Pandemic: Implications for Marketing Strategy
Thematic Analysis	Navigating the Artificial Influence on Social Media: a Qualitative Study on Virtual Influencers
Theories-in-Use	Strategic Tensions in Entrepreneurial Branding: Insights from Startups and Investors Using a Theories-in-Use Approach
Theory	Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured Abstract
Theory of Consumption Values	Meat the Future: Investigating the Determinants of Willingness to Try in-Vitro Meat: Structured Abstract
Theory of planned behavior	Consumer’s Intention to Purchase Smart Furniture: Using the Theory of Planned Behaviour and Technology Readiness Is Green Consumption Cognitively or Emotionally Contagious? – Structured Abstract
Theory of Planned Behaviour	The Role of Familiarity & Self-Congruence in AI-Powered Personalized Recommendations: Insights from the Theory of Planned Behaviour
theory of planned behaviour model	Key Factors Influencing Consumers’ Purchase Intention of Suboptimal Foods
Threat	From King to Threatened: Customers’ Acceptance of Threatening Messages Against Incivility in Service Settings
Tightness/looseness	Online Marketing of Philanthropic Organizations to the Jamaican Diaspora: Structured Abstract
TikTok	Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract The Way You Make Me Feel: a Field Experiment on Happy Vs. Sad Background Music in Brand-Sponsored TikTok Posts: Structured Abstract Sustainability in the Spotlight: Unleashing Viral Dynamics and Customer Engagement in Sustainable-Centric Content Propagation – Structure Abstract Exploring the Use of TikTok as a Search Engine in Generation Z
Time of day	Variety-Seeking and Time of Day Revisited
Time travel	Time Travel in Immersive VR Communication to Reinforce Sustainability Awareness Among Youngsters
TOE Framework	When Digital Transformation Capability Pays off: Its Strategic Focus and Contexts
Tolerance for failure	Agile Mindset and International Business: Cultural Drivers and Behavioral Performance
TOPSIS	Selecting the Ideal Virtual Influencer: a Text Analytics Approach to User Comments
touchpoints	Exploring the Touchpoints in the Customer Path Model in the Connected Era: a Case on Restaurants
Tourism	Spiritual Journeys and Transformative Spaces: Pilgrimage, Religious Marketing, and Digital Nomadism in Contemporary Catholic Refuges Can Virtual Influencers Foster Real Wanderlust? Leveraging Physical and Behavioral Anthropomorphism to Promote Tourism Destinations Mapping the Topical Landscape and Evolution of Tourism Research - a Novel Mixed-Method Review Approach: Structured Abstract
Tourism and Hospitality	Anthropomorphism-Based AI Robots in Tourism and Hospitality: Themes, Theories, and Future Research Agenda
Tourism destination	Can Virtual Influencers Foster Real Wanderlust? Leveraging Physical and Behavioral Anthropomorphism to Promote Tourism Destinations
Traceability	Trying to Solve South Africa's Port Logistics Challenges with Blockchain-Enabled Traceability
Traditional luxury consumers	How Masstige Strategy Shapes Traditional Luxury Consumers' Perceptions of Luxury Brands: a Rarity Principle Perspective
Trans-Parasocial Relations	Developing the Trans-Parasocial Relations Scale for Measuring Engagement with Influencer Marketing
transformative marketing	An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract
Transformative Service Research	The Role of Patient Engagement and Value Co-Creation in E-Health Technology Adoption: Effects on Consumer Well-Being: Structured Abstract
Transgression	Blurred Lines – Does Construal Play a Role in Brand Transgressions with Ambiguous Brand Responsibility?
transmodernity	The Role of Cross-Cultural Marketing in the Transmodern Dynamic Landscape of Business: Insights from Visual Storytelling. Structured Abstract
transparency	Government-Sponsored Advertising and Public Sector Management in Comparative Perspective: Legal and Regulatory Frameworks
Travel intention	Beyond Reality: Unveiling Tourists’ Affective and Cognitive Experiences in the Metaverse
trust	Typology of French Consumers According to Their Sustainable Food Practices and Their Level of Trust in the Food System: Structured Abstract. Beyond Followers: Unraveling the Dynamics of Influencer Marketing Effectiveness The Relationship Between Emotional Intelligence, Personality and Artificial Intelligence, Empirical Evidence from China and the US: Structured Abstract The Influence of Virtual Influencers: Shaping Consumer Conversion Paths An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract When It All Comes out in the Wash: Multi-Level Stakeholder Collaboration and Framing Strategies in Addressing Microfibre Pollution Personality Traits, Engagement and Disclosure of Personal Data on Social Media: the Moderation of Trust. Structured Abstract Blockchain Smart Packaging in Wine: Exploring the Interplay of Trust, Expected Value, and Customer Engagement Behaviours
Trustworthiness	Fur Real: the Impact of Pet Influencer Credibility on Brand Attitude and Purchase Intention in an Emerging Market Context: a Structured Abstract
Tunisia	From Stigma to Destigmatization: Strategies for Market Transformation
Turing test	Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract
Turkey	How Does Exporter’s Country Image Influence Business Relationships with Their Importers? the Case of Turkish Apparel Exporters Structured Abstract
Two-model approach	Conversion Probability and Consumer Expenditure in Target Selection: a Systematic Re-Examination of Uplift Modeling: Structured Abstract
Typography	Cross-Cultural Typography: a Dual Study on Bilingual Design and Brand Longevity Letters of Legacy: How Typography Shape Brand Longevity Across Cultures
typology	Typology of French Consumers According to Their Sustainable Food Practices and Their Level of Trust in the Food System: Structured Abstract.
U
Ultra-high-net-worth individuals (UHNWIs)	Crafting Meaning Through Challenge: the Role of Complexity in Luxury Consumption
uncertainty reduction	Transforming Online Beauty Shopping with Augmented Reality
Unhealthy	Multi-Platform Analysis of Food Brand Content Strategies Using Machine Learning
Unplugging	Utilizing Dynamic Norms to Promote Pro-Environmental Behaviors: the Moderating Role of Consideration of Future Consequences
Uplift modeling	Conversion Probability and Consumer Expenditure in Target Selection: a Systematic Re-Examination of Uplift Modeling: Structured Abstract
user engagement	Pixelated Personas & Real Connections: the Untold Story of Virtual Influencers Driving Affinity Towards Brands
User Generated Content	Tuning into the Hateverse: the Dynamics Between Conspiracy Theories, Hate Speech, and Offensive Language Usage
Uses and gratifications theory (UGT)	Exploring the Use of TikTok as a Search Engine in Generation Z
UTAUT	The Rise of Virtual Kitchens: Investigating the Key Factors Influencing Restaurant Adoption
utopia
V
Value	Generation Z Embracing Sustainable Food Consumption Blockchain Smart Packaging in Wine: Exploring the Interplay of Trust, Expected Value, and Customer Engagement Behaviours
Value appropriation	Effect of ESG Performance on Sales Force Productivity: Moderating Influence of Value Appropriation Actions
value co-creation	The Role of Patient Engagement and Value Co-Creation in E-Health Technology Adoption: Effects on Consumer Well-Being: Structured Abstract
Value co-creation behavior	Guest-Host Personality Congruence and Value Co-Creation Behavior in Peer-to-Peer Accommodation
Value conflict
Value creation	Making Sense of AI for Value Creation and Risk Mitigation: Structured Abstract How Wine Tourism and Servitization Shape Consumer Behavior and Enhance Winery Value
value formation	A Multidimensional View of Value Vestige Within Social Media Brand Communities: Structured Abstract
value vestige	A Multidimensional View of Value Vestige Within Social Media Brand Communities: Structured Abstract
Values	(Im)Migrants’ Reactions to Value-Driven Acculturation: a Study of South Asian Ethnic Community Expressions with British Politics
Variety	Mono or Multi-Colored? the Influence of Assortment Colorfulness: Structured Abstract
Variety Seeking	Exploring the Hierarchical Nature of How Risk-Taking Affects Our Willingness to Try New Products
Variety-seeking	Variety-Seeking and Time of Day Revisited
Venture Development	Strategic Tensions in Entrepreneurial Branding: Insights from Startups and Investors Using a Theories-in-Use Approach
Verbal textual cues	Beyond Words: Understanding Food Brand Instagram Engagement Through Verbal and Non-Verbal Cues
Video games	Mindful Gaming in a Busy World: Exploring the Retro Renaissance
Vintage products	Exploring the Impact of Extrinsic Motivation Factors on Consumers’ Willingness to Purchase Vintage Products: the Moderating Influence of Need for Uniqueness and Generational Differences
virality	Sustainability in the Spotlight: Unleashing Viral Dynamics and Customer Engagement in Sustainable-Centric Content Propagation – Structure Abstract
Virtual healthiness	How to Look After Your Mental Health Using Mindfulness: an Exploratory Study – Structure Abstract
virtual influencer	Selecting the Ideal Virtual Influencer: a Text Analytics Approach to User Comments The Influence of Virtual Influencers: Shaping Consumer Conversion Paths
virtual influencers	Can Virtual Influencers Foster Real Wanderlust? Leveraging Physical and Behavioral Anthropomorphism to Promote Tourism Destinations Beyond the Screen: the Role of Human-Likeness and Parasocial Interaction in Virtual Influencer Marketing Navigating the Artificial Influence on Social Media: a Qualitative Study on Virtual Influencers Pixelated Personas & Real Connections: the Untold Story of Virtual Influencers Driving Affinity Towards Brands
virtual kitchen	The Rise of Virtual Kitchens: Investigating the Key Factors Influencing Restaurant Adoption
virtual reality	The Role of (Tele)Presence in Raising Consumer Awareness of Environmental Responsibility: the Case of Virtual Reality Educational Experiences Harnessing Virtual Reality to Connect, to Motivate, and to Create: the Role of Nostalgia in Vr Experiences of Heritage Brands: the Case of “Eternelle Notre Dame” Harnessing Virtual Reality to Connect, to Motivate, and to Create: Connecting People to Nature: Virtual Reality Gaming as an Innovative Marketing Channel to Promote Sustainable Behaviors Switching to Luxury Virtual-Reality (VR) Products: How Consumer Traits Shape Perceptions of Status Signaling Potential Emerging Technologies and Consumer Obesity: a Systematic Review and Directions for Future Research – Structured Abstract Presentation 1: Conserve, Reduce and Repair: Encouraging Charitable Giving for Animal Conservation via Virtual Reality Bridging Real and Virtual Worlds: the Impact of Psychological Distance and Vividness in Shaping Innovative VR-Based Omnichannel Promotions
Virtual try-on	The Role of Augmentation Type in Shaping User Reactions in Virtual Try-on Settings
virtuous color	The Unintended Consequence of Virtuous Colored Store Environments on Wholesome Choices: Structured Abstract
Visibility	“Put Yourself out There” but Know the Risks: from Online Visibility to Vulnerability
Visibility Game	“Put Yourself out There” but Know the Risks: from Online Visibility to Vulnerability
Visitor experience	How Wine Tourism and Servitization Shape Consumer Behavior and Enhance Winery Value
Visual Attention	Investigating Gender Differences for Brand Attention During in-Stream Advertisement Boosting Charity Fundraising: the Neuromarketing Behind an NGO's Letter Campaign How Is Artificial Intelligence Shaping Guest Engagement in Luxury Hospitality?: Structured Abstract
visual storytelling	The Role of Cross-Cultural Marketing in the Transmodern Dynamic Landscape of Business: Insights from Visual Storytelling. Structured Abstract
vividness	Bridging Real and Virtual Worlds: the Impact of Psychological Distance and Vividness in Shaping Innovative VR-Based Omnichannel Promotions
Volunteers	Volunteering Role Attitude and Sense of Community: an Abstract
Vulnerability	“Put Yourself out There” but Know the Risks: from Online Visibility to Vulnerability Moral Expansiveness and Consumer Donation Behavior: Structured Abstract
vulnerable consumers
vulneraility	Service Safety: a Lifeline for Vulnerable Consumers
W
Warmth	The Impact of Empathy in AI-Based Touchpoints: Structured Abstract
Waste Sorting Behavior
Water conservation	An Examination of the Drivers of Water Conservation Engagement
Wearable Devices	Emerging Technologies and Consumer Obesity: a Systematic Review and Directions for Future Research – Structured Abstract
Web-atmosphere	The Influence of Types of Visual Presentation in M-Commerce on User Reactions: Structured Abstract
Webrooming behavior	A Review of Factors Affecting Consumers’ Webrooming Behavior and How Digital Technologies Shape It: a Conceptual Framework
well-being	Can AI Truly Foster Inclusivity? Unpacking the Impact of AI Fashion Models on Consumer Well-Being Structured Abstract: How Self-Idealization on Social Media Shapes Goal Pursuit
Wellbeing	Generation Z Embracing Sustainable Food Consumption
wholesome choice	The Unintended Consequence of Virtuous Colored Store Environments on Wholesome Choices: Structured Abstract
Willingness to pay	Consumer’s Intention to Purchase Smart Furniture: Using the Theory of Planned Behaviour and Technology Readiness How Is Artificial Intelligence Shaping Guest Engagement in Luxury Hospitality?: Structured Abstract
Willingness to sacrifice	What Drives Consumers’ Willingness to Make Sacrifices for Sustainability?
Willingness to Try New Products	Exploring the Hierarchical Nature of How Risk-Taking Affects Our Willingness to Try New Products
Wine	The Silver Lining Effect of Consumers-Based Awards on Wine and Food Product Evaluations Blockchain Smart Packaging in Wine: Exploring the Interplay of Trust, Expected Value, and Customer Engagement Behaviours
Wine consumption	Exploring the Role of Human Values as Cultural Drivers in the Consumption of Wine and the Other Alcoholic Beverage Consumption
Wine growing	Climate Change and Market Emergence Within the Wine Industry: Structured Abstract
wine marketing	Prioritizing Promotional Strategies Impacting Wine Purchasing Behavior Across Generations Using Analytical Hierarchical Processing (AHP)
Wine tourism	How Wine Tourism and Servitization Shape Consumer Behavior and Enhance Winery Value
woke-washing	An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract
Wokeness	Political Ideology and Perceptions of Pride: How Model Race Shapes Consumer Responses in Advertising
WoM	Comparative Meta-Analysis of the Effectiveness of Inorganic and Organic Marketing Communications
Word of Mouth	Exploring the Antecedents and Consequences of Consumers' Reuse Behavior on AI Application Services-the Study of ChatGPT Wow, It’s so Cool! Exploring the Relationships Among Coolness, AWE Experience, and Word of Mouth: a Study of Smart Cars
Word-of-Mouth	Exploring the Psychological and Social Benefits of Second-Hand Luxury Fashion: an Abstract AI Influencers and Me: Investigating AI Influencers, Post Communication Style, Self-Congruence, and Social Media Behaviour
Work Community	Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community
Working Consumers	Volunteering Role Attitude and Sense of Community: an Abstract
working memory
worldviews	I Know the Feeling! - Eluding Brand Activism Backlash with Affective Medium Musical Fit: Structured Abstract
Y
Young People	Time Travel in Immersive VR Communication to Reinforce Sustainability Awareness Among Youngsters
YouTube advertising	Investigating Gender Differences for Brand Attention During in-Stream Advertisement
Z
ZMET	Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?