AMSWMC2025: THE 26TH ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS
Olivier Kovarski
Affiliation: EM-Normandie - Métis Lab
Web page: https://www.em-normandie.com/le-corps-professoral/la-recherche-lem-normandie/le-laboratoire-metis
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Program
Program for Friday, July 4th