Ali B. Mahmoud is a triple PhD holder in Technology Management, Digital Marketing, and Organisational Behaviour. He is a Senior Fellow of the Higher Education Academy/Advance HE (SFHEA) and a Fellow of the Chartered Institute of Marketing (FCIM). He underwent his postdoctoral studies at London Business School (UK). With over 17 years of global academic experience, Dr Mahmoud currently serves as a marketing professor at the Paris School of Business (France), UDLALP (Mexico), and ISM University of Management and Economics (Lithuania). He also serves as an Adjunct Professor at the University of London and the University of the Arts London (UK), and as a Visiting Professor of Management at St. John's University (USA).

His teaching spans undergraduate, master's, and doctoral levels. He has delivered courses on digital and social media marketing, AI in marketing, and strategic brand management. Dr Mahmoud integrates research into his teaching by drawing on his published work in areas like metaverse consumer engagement, gig economy dynamics, and drone logistics. This research-led approach enables students to explore real-world problems through evidence-based thinking.