AMSWMC2025: THE 26TH ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS
C122 Jambon Marbré

Marbled ham (C122)

Sessions

  • Session 1.14 (Jul 02 08:30-10:00) The Role of AI and Digital Design in Marketing
  • Session 2.14 (Jul 02 10:30-12:00) Freshness, Environmental Responsibility, and Sustainability
  • Session 3.14 (Jul 02 13:30-15:00) Uplift Marketing, Cross-Cultural Typography, Visual Presentation, and Heritage Marketing
  • Session 4.14 (Jul 02 15:30-17:00) Collaborative Services, Online Response, Frontline Employee Sabotage, and Prosumer Experiences