AMSWMC2025: THE 26TH ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS
A06 Moutarde de Dijon

Dijon mustard (A06)

Sessions

  • Session 1.1 (Jul 02 08:30-10:00) Balancing What we Want and What we Should
  • Session 2.1 (Jul 02 10:30-12:00) Charting Norms and Values in Sustainable Behavior
  • Session 3.1 (Jul 02 13:30-15:00) Consumer Behavior Over a Lifespan
  • Session 4.1 (Jul 02 15:30-17:00) Consumer Decision-making in a Globalized World
  • Session 5.1 (Jul 03 08:30-10:00) Crafting Experiences in Retailing and Service
  • Session 6.1 (Jul 03 10:30-12:00) Defining Brand Credibility and Brand Image
  • Session 7.1 (Jul 04 08:30-10:00) Establishing Meaningful Brand Connections
  • Session 8.1 (Jul 04 10:30-12:00) Explaining Consumers' Assortment Perceptions
  • Session 9.1 (Jul 04 13:30-15:00) Feeling Connected in a Digital World
  • Session 10.1 (Jul 04 15:30-17:00) Finding Meaning and Mindfulness