Crafting Experiences in Retailing and Service

Short Videos and Content Engagement

Global Marketing in the New Verse: Trends and Ideas

When and how to Collect Donations

AI, Consumer Behavior, and Personalization

AI Role in Developing Consumer Engagement

Environmental Responsibility: Tackling Pollution and Resource Conservation

Luxury Pricing and Distribution

Culture, Language, and Spirituality in Consumption

Immersive Marketing / Metaverse / Virtual Reality in Tourism and Hospitality

Brand Relationships

Defining Brand Credibility and Brand Image

Round-Table Discussion: Technology and Marketing

Serving Vulnerable Customers through Transformative Service Research

Cross-Cultural Issues in Marketing: Academic Research and Practical Applications

Consumer Behavior in Digital and Online Spaces

Food Marketing on Social Media

AI-related Risks and Privacy Concerns

Breaking Barriers: The Impact of Inclusion, Diversity, and Accessibility

Evolving Issues in Luxury Marketing

Influence Unleashed: Digital Marketing and Social Credibility

Experience Cocreation in Tourism and Hospitality

Developing and Managing Brands