A09 Boeuf Bourguignon
Bœuf Bourguignon (A09)
Sessions
- Session 1.4 (Jul 02 08:30-10:00) Strategies for Engagement and Green Communication on Social Media
- Session 2.4 (Jul 02 10:30-12:00) The Power of Influence: Breaking, Shaping, and Engaging Connections
- Session 3.4 (Jul 02 13:30-15:00) AI and Virtual Influencers
- Session 4.4 (Jul 02 15:30-17:00) Ethics in AI-based interactions
- Session 5.4 (Jul 03 08:30-10:00) AI Role in Developing Consumer Engagement
- Session 6.4 (Jul 03 10:30-12:00) AI-related Risks and Privacy Concerns
- Session 7.4 (Jul 04 08:30-10:00) Opportunities of AI Use
- Session 8.4 (Jul 04 10:30-12:00) AI in Marketing Education
- Session 9.4 (Jul 04 13:30-15:00) Language, Personification, and Intelligence in International Marketing
- Session 10.4 (Jul 04 15:30-17:00) Agility, Exports and Country-of-origin Effects