AMSWMC2025: THE 26TH ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS
A09 Boeuf Bourguignon

Bœuf Bourguignon (A09)

Sessions

  • Session 1.4 (Jul 02 08:30-10:00) Strategies for Engagement and Green Communication on Social Media
  • Session 3.4 (Jul 02 13:30-15:00) AI and Virtual Influencers
  • Session 4.4 (Jul 02 15:30-17:00) Ethics in AI-based interactions
  • Session 5.4 (Jul 03 08:30-10:00) AI Role in Developing Consumer Engagement
  • Session 6.4 (Jul 03 10:30-12:00) AI-related Risks and Privacy Concerns
  • Session 7.4 (Jul 04 08:30-10:00) Opportunities of AI Use
  • Session 8.4 (Jul 04 10:30-12:00) AI in Marketing Education