B011 Gougere
Gougère (B011)
Sessions
- Session 1.11 (Jul 02 08:30-10:00) Evolving Sales Strategies: Servitization, Digitalization, and Sustainability
- Session 2.11 (Jul 02 10:30-12:00) Pricing Strategies and Promotions in Retailing
- Session 3.11 (Jul 02 13:30-15:00) Virtual and Digital Sales Environments
- Session 4.11 (Jul 02 15:30-17:00) Consumer Responses to Ads and Communication Strategies
- Session 5.11 (Jul 03 08:30-10:00) Short Videos and Content Engagement
- Session 6.11 (Jul 03 10:30-12:00) Serving Vulnerable Customers through Transformative Service Research
- Session 7.11 (Jul 04 08:30-10:00) Rethinking Service Performances
- Session 8.11 (Jul 04 10:30-12:00) Enhancing Customer Experiences
- Session 9.11 (Jul 04 13:30-15:00) Connecting Service Customers on Online Platforms
- Session 10.11 (Jul 04 15:30-17:00) Addressing Customer Incivility