Program for Thursday, July 3rd: Talk View

PROGRAM FOR THURSDAY, JULY 3RD: TALK VIEW

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View: with abstracts session overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

08:30-09:00

Exploring the Touchpoints in the Customer Path Model in the Connected Era: a Case on Restaurants

Tamgid Ahmed Chowdhury, Ishrat Jahan Synthia, Omar Nasif Abdullah

09:00-09:30

Development of a Scale Concerning Patient Satisfaction and Well-Being in Dental Healthcare

Kristina Harrison, Astrid Keel

09:30-10:00

Air Quality Perceptions in Servicescapes: Measurement and Model Test

Marti-Alexander V. Wilczak, Gianfranco Walsh, Marc Linzmajer, Dwayne D. Gremler

08:30-08:52

From Text to Screens: Development of the Transportation Scale-Short Video (TS-SV) an Abstract

Sammy Wals, Tim Hilken, Tom Van Laer, Martin Wetzels, Daniel Wentzel

08:52-09:14

The Effect of Platform Type & Content Congruity on Perceived Creepiness of Personalized Ads: Structured

Taylan Yalcin, Ekin Pehlivan Yalcin, Dylan Cooper

09:14-09:36

Emotionality and Social Cues in AI-Generated Advertising: Structured Abstract

Petrescu, Iacobucci, Rethore, Krishen, Gironda, Orzan, Vigness, Goehrig

09:36-09:58

The Way You Make Me Feel: a Field Experiment on Happy Vs. Sad Background Music in Brand-Sponsored TikTok Posts: Structured

Vassilis Dalakas, Joanna Melancon, Natalie Ludwig

08:30-10:00

Global Marketing in the New Verse: Trends and Ideas

A. Manrai, A. Behl, S. Sands, K. Hofer, M. Abreu, D. Venciute

08:30-08:52

Are Retailers Legitimate Fundraisers? Examining Perceived Legitimacy and Donation Intentions in Checkout Charity Through Charity Triad and ABC

Elodie Manthé

08:52-09:14

Moral Expansiveness and Consumer Donation Behavior: Structured Abstract

Anna Buchholz, Nancy V. Wünderlich, Markus Blut

09:14-09:36

More Charitable When Colder, but Conditions Apply: Regulatory Focus Moderates Temperature’s Influence on Charitable

Huidi Lu, Suhas Vijayakumar, Tong Li, Yuna Yang, Rong Ding

09:36-09:58

Boosting Charity Fundraising: the Neuromarketing Behind an NGO's Letter Campaign

Omid Asgari, Luis Martinez, João Baptista

08:30-09:00

When Generative AI Meets Human Creativity: Rethinking How Societal Norms Drive Diversity and Inclusion in

Joel Lo Ribeiro, Zixuan Mia Cheng, Kirk Plangger, Elsamari Botha

09:00-09:30

The Impact of AI Recommendation Confidence and Precision on Consumer Decision-Making

Alvaro Chacon, Markus Langer

09:30-10:00

The Role of Familiarity & Self-Congruence in AI-Powered Personalized Recommendations: Insights from the Theory of Planned

Soumyajit Das, Dr. Saumya Dixit

08:30-08:52

Exploring the Influence of Violated Expectations on Consumer Engagement

Youssra El Midaoui, Laurence Dessart, Willem Standaert

08:52-09:14

Pixelated Personas & Real Connections: the Untold Story of Virtual Influencers Driving Affinity Towards

Dr. Shalini Nath Tripathi, Dr. Rehan Husain

09:14-09:36

Exploring the Effect of Incorporating AI-Based Recommendations in Augmented Reality Applications: an

Peilin Jiang, Kirsten Cowan, Jennifer Yule

09:36-09:58

Redefining Co-Creation: Emotionally Intelligent AI and Its Role in Brand-Consumer Engagement

D.V. Arya, D.S. Purohit, D.A. Sharma, K. Sallaku, A. Thomas

08:30-08:52

Reducing Single-Use Plastics: a Matter of Attitudes, Beliefs and Norms

Nieves García de Frutos, Jose Manuel Ortega Egea

08:52-09:14

An Examination of the Drivers of Water Conservation Engagement

Delphine Godefroit-Winkel, Sianne Gordon-Wilson

09:14-09:36

When It All Comes out in the Wash: Multi-Level Stakeholder Collaboration and Framing Strategies in Addressing Microfibre

Songyi Yan

09:36-09:58

A Couple of Jets Would Wipe out All My Efforts—Aviation's Overlooked Impact on Global Warming

Ali B. Mahmoud, Nicholas Grigoriou

08:30-08:52

A Pretty Penny - Consumer Perspectives on Luxury Price Increases: Structured Abstract

Mignon Reyneke, Anesu Sagonda

08:52-09:14

Luxury at a Cost

Francisco Jesús Guzmán Martínez, Ma. Margarita Orozco Gómez

09:14-09:36

Distribution and Luxury Brand Perceptions Is More Distribution Worse

Ava Huang, Jenni Romaniuk, Magda Nenycz-Thiela

09:36-09:58

Does Where You Buy a Luxury Brand Matter for Its Luxuriousness

Ava Huang, Jenni Romaniuk, Magda Nenycz-Thiel, Virginia Beal

08:30-09:00

Country-Level Advertising Spending and Consumer Borrowing: the Role of Distributional, Institutional, and Cultural

Cem Bahadir, Berrak Bahadir

09:00-09:30

Culture and Retail Loyalty Programs: a Cross-Cultural Analysis

Debora Franchim, Vivian Strehlau

09:30-10:00

Spiritual Journeys and Transformative Spaces: Pilgrimage, Religious Marketing, and Digital Nomadism in Contemporary Catholic

Madalena Eça de Abreu

08:30-09:00

Time Travel in Immersive VR Communication to Reinforce Sustainability Awareness Among Youngsters

Yu Chen

09:00-09:30

Beyond Reality: Unveiling Tourists’ Affective and Cognitive Experiences in the Metaverse

Chinching Yin, Ky-Minh Do

09:30-10:00

Can Virtual Influencers Foster Real Wanderlust? Leveraging Physical and Behavioral Anthropomorphism to Promote Tourism

Rada Gutuleac, Cristian Rizzo, Gabriele Baima

08:30-08:52

Brand Bonds Beyond Profit: Exploring Brand Relationships in the Nonprofit Sector

Nick Yip, Raghdah Aljuwaiser, Vanya Kitsopoulou

08:52-09:14

I Live Abroad, but My Home Brands Still Touches Me: Structured Abstract

Hui Chen, Cleopatra Veloutsou, Alena Kostyk

09:14-09:36

How Do Emotions Influence Consumer Behavior During Brand Crises? Analyzing the Moderating Role of Crisis Response

Khouloud Zghal-Chhaider, Mbaye Fall Diallo

09:36-09:58

Reviving Memories to Fuel Brand Loyalty

Naeem Gul Gilal, Faheem Gul Gilal, Rukhsana Gul Gilal

10:30-10:52

An Examination of the Antecedents of Brand Activism Authenticity: Structured Abstract

Ayushi Chauhan, Preeti Tak

10:52-11:14

The Effects of Packaging Innovativeness on Purchase Intention: the Mediating Roles of Brand Credibility and Product Innovativeness and the Moderating Role of Brand

M. Hassan, Z.T. Khalil, S. Rahman, E. Nowman, T.A. Faiyaz

11:14-11:36

The Role of Extraversion in Generating Positive eWOM via Social Media Brand Page Engagement

Ovidiu Moisescu, Oana Gică, Flavia Herle, Ioana Dan

11:36-11:58

Brand Credibility and Patronage Intention Towards Cross-Border E-Commerce Marketplaces: Structured

Francesca Magno, Fabio Cassia, Christian M. Ringle

10:30-12:00 Round-Table Discussion: Technology and Marketing

10:30-10:52

Structured Abstract: Innovating Healthcare Services with Conversational AI: the Role of Empathy and Vulnerability in Patient

Mariana Girão Carrilho, Diego Costa Pinto

10:52-11:14

Field Insights Exploring Healthcare Providers’ Responses to Negative Online Reviews: Structured

Suzanne Makarem, Mayoor Mohan, Todd Arnold, Haeran Jae

11:14-11:36

Service Safety: a Lifeline for Vulnerable Consumers

Cindy Yunhsin Chou, Wei Wei Cheryl Leo, Gaurangi Laud

11:36-11:58

Redefining Roles: How Patient Support Enhances Caregiver Job Satisfaction

Christèle Camelis, Kiane Goudarzi, Virginie Moisson

10:30-12:00

Cross-Cultural Issues in Marketing: Academic Research and Practical Applications

Gregory Kivenzor, John Ford, Adilson Borges, Piyush Sharma, Paurav Shukla

10:30-10:52

I Know the Feeling! - Eluding Brand Activism Backlash with Affective Medium Musical Fit: Structured

Julian Torres Talayero, Ilias Danatzis, Ko De Ruyter

10:52-11:14

A Review of Factors Affecting Consumers’ Webrooming Behavior and How Digital Technologies Shape It: a Conceptual

Ashita Adhikari, Biswajita Parida

11:14-11:36

Drunk Shopping in Online Context(S): a Structured Abstract

Solon Magrizos, Minas Kastanakis, Katerina Kampouri

11:36-11:58

Exploring Faked Engagement Behaviors in Health and Fitness Platforms

Lisa Baiwir, Matthew Alexander, Laurence Dessart, Cécile Delcourt

10:30-11:00

Exploring Consumer Narratives of anti-Obesity Medicines Through Netnography

Rumaila Abbas, Munyaradzi Nyadzayo

11:00-11:30

Beyond Words: Understanding Food Brand Instagram Engagement Through Verbal and Non-Verbal Cues

S Lianbiaklal, Varisha Rehman

11:30-12:00

Multi-Platform Analysis of Food Brand Content Strategies Using Machine Learning

Christy Maria T S, Varisha Rehman

10:30-10:52

The Impact of Information Sensitivity on Technology Interaction Consumer Responses

Simoni Rohden, Lélis Balestrin Espartel

10:52-11:14

AI Chatbots, Privacy Concerns and Anthropomorphism: a Privacy Calculus Perspective

Pramod Iyer, Nik Nikolov, Md Rokonuzzaman, Arezoo Davari, Mona Sinha

11:14-11:36

Making Sense of AI for Value Creation and Risk Mitigation: Structured Abstract

Kaisa Kukkonen, Ralitza Nikolaeva

11:36-11:58

AI Chatbot Affordances as Drivers of Purchase Intentions: Integrating Entertainment and Privacy

Ming-Hsiung Hsiao, Jyun-Yi Li, Shing-Hwang Doong

10:30-11:00

Inclusive Design and Brand Allyship for Stigmatized Consumers

Natalia Rogova

11:00-11:30

Signaling Sustainability Through Diversity: Structured Abstract

Stacie Waites, Jennifer Stevens, Rose Kurian

11:30-12:00

Promoting Independent Living: Exploring Motivations and Barriers for Sensor-Based Assistive Technologies in Reading's Elderly

Rodrigo Perez Vega, Niloofar Borguei-Razavi, Irene Garnelo-Gomez

10:30-11:00

How Is Artificial Intelligence Shaping Guest Engagement in Luxury Hospitality?: Structured Abstract

Ana Rita Gonçalves, Raquel Reis Soares

11:00-11:30

Consumer Reactions to Circular Production of Luxury

Mauro Fracarolli Nunes, Camila Lee Park, Hyunju Shin, Jose A.D. Machuca

11:30-12:00

Exploring the Nexus of Masstige, Experience, Brand Love, Brand Happiness and eWOM: a Masstige

Loveleen Kaur, Dr. Pavleen Soni

10:30-11:00

How Celebrity and Influencer Endorsements Perform Across Different Media Platforms in an Emerging

Nilufer Kapukaya, Guido Grunwald, Ali Kara, Deniz Zeren

11:00-11:30

Personality Traits, Engagement and Disclosure of Personal Data on Social Media: the Moderation of Trust. Structured

Sigitas Urbonavicius, Neda Letukyte

11:30-12:00

Fur Real: the Impact of Pet Influencer Credibility on Brand Attitude and Purchase Intention in an Emerging Market Context: a Structured

Diana Phan, Jeandri Robertson, Caitlin Ferreira

10:30-10:52

From Plate to Place: Examining the Impact of Culinary Experiences on Tourist Attitudes and Visits - Extended

Paula Rodrigues, Diana Pérez-Bustamante Yábar, Ana Silvestre

10:52-11:14

The Interplay of Psychological Needs and Passion in Restaurant Brand Review Intentions

Rukhsana Gul Gilal, Faheem Gul Gilal, Naeem Gul Gilal

11:14-11:36

Guest-Host Personality Congruence and Value Co-Creation Behavior in Peer-to-Peer Accommodation

Muhammad Vasil, Prasanta Kr Chopdar, Sitanshu Sekhar Das

11:36-11:58

Sustainable Metaverse Tourism: the Role of Multisensory Experience, Mental Imagery, and Social Presence in Boosting Pro-Environmental Travel

Aman Kumar, Amit Shankar, Abhishek Behl, Payal Kapoor

10:30-10:52

Corporate Conscientious Brand: Proposing a Framework from a Systematic Literature Review

Chao-Chin Huang

10:52-11:14

Blow-by-Blow Place Brand Equity Model

Fabiana Mariutti, Huda Bin Saedan

11:14-11:36

Odd Couples: Why Are Consumers Adopting Unlikely Brand Collaborations?

Khyati Jagani, Sanjana Mookim

11:36-11:58

Consumers’ Perceptions of Greenwashing in Brand Advertising: Structured Abstract

Holger J. Schmidt