Program for Wednesday, July 2nd: Talk View

PROGRAM FOR WEDNESDAY, JULY 2ND: TALK VIEW

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View: with abstracts session overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

08:30-08:52

Emerging Technologies and Consumer Obesity: a Systematic Review and Directions for Future Research – Structured

Christina Kyriakou, Michael Christofi, Solon Magrizos

08:52-09:14

Structured Abstract: When and How Consumers Fall for Temptations: a Review

Meike Kakas

08:30-09:00

The Intelligence Showdown: Enhancing Salespeople's Hard and Soft Skills with Human and Artificial

Joel Le Bon

09:00-09:30

Effect of ESG Performance on Sales Force Productivity: Moderating Influence of Value Appropriation

George Deitz, John Hansen, Thomas Decarlo

09:30-10:00

Does a Bird in the Hand Is Worth Two in the Bush? How Consumers Assess the Fairness of the Price for the Farmer When They Face Distributive and Procedural Information: Structured

Evanguelia Tsiapkolis, Sonia Capelli, William Sabadie

08:30-09:15

Harnessing Virtual Reality to Connect, to Motivate, and to Create: Connecting People to Nature: Virtual Reality Gaming as an Innovative Marketing Channel to Promote Sustainable

Kirsten Cowan, Seth Ketron, Kirk Kristofferson, Alena Kostyk

09:15-10:00

Harnessing Virtual Reality to Connect, to Motivate, and to Create: the Role of Nostalgia in Vr Experiences of Heritage Brands: the Case of “Eternelle Notre

Laurence Dessart, Willem Standaert, Elena Mazurova, Michaël Schyns

08:30-09:00

AI and the Modern Customer: the Role of Transparency in Marketing Tactics and Firm-Level Strategy

Donovan Gordon

09:00-09:30

Happy Accidents or Hallucinations? the Impact of AI-Driven Serendipity on Creative Professionals

Tanita Yönel, Rajesh P. Bhargave, Johannes Hattula

09:30-10:00

Digital Eco Design Applied to Websites: Towards an Understanding of the Practices and Perceptions of the Actors Involved - a Structured

Alizée Roux

08:30-08:52

How Does Framing Drive Consumer Climate Engagement on Social Media? Abstract

Sayed Elhoushy, Stephan Dickert

08:52-09:14

Framing Numerical Attributes in Daily Vs. Yearly Terms and Addressing Consumer Individually Vs. Collectively in Environmental Brand Messages: an Exploration of Independent, Interactive, and Conditional

David Bourdin, Bettina Gatterer

09:14-09:36

Money Illusion for Others

Rajarshi Majumder, Ignazio Ziano, Robert Mai

09:36-09:58

Biases in Averaging Ratio Data: the Impact of Consumer Processing Modes

Dipayan Biswas, Patricia Norberg, Kristin Manthey

08:30-08:52

A Moderated Mediation Model of Consumer Cyberbullying in Online Brand Communities: an Abstract

Jan Breitsohl, Nadia Jimenez, Holger Roschk, Phil Megicks, Ulf Aagerup

08:52-09:14

Mapping Consumer Associations with Digital Pollution: Insights for Sustainable Business Practices

Konstantinos Madias, Andrzej Szymkowiak

09:14-09:36

Consumer Role Behaviours During Cyberbullying Incidents in Online Brand Communities: Structured

Yongzhe Zhao, Jan Breitsohl, Catherine Happer

09:36-09:58

Mapping Online Impulse Buying in Quick Commerce: A Bayesian Network Approach Using Machine Learning

T.S Anoop, Zillur Rahman

08:30-08:52

Making Brand’s Sustainability Communication More Effective: Message Features and Brand Engagement

Arijit Das

08:52-09:14

Sustainability in the Spotlight: Unleashing Viral Dynamics and Customer Engagement in Sustainable-Centric Content Propagation – Structure

Thi Thanh Huong Tran, Libo Li, Dinh Yen Oanh Nguyen

09:14-09:36

Analyzing National Geographic’s Use of Instagram Reels for Promoting Engagement and Sustainability

Eli̇f Hasret Kumcu, Elif Akagün Ergin

09:36-09:58

Self-Presentation in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media: Structured

Jiming Wu, Yiping Song, Lana Nan, Shuyi Hao

08:30-08:52

Beyond Points: What Accounts for Loyalty Reward Donations?

Hsin-Hui Sunny Hu, Shu-Fang Lin

08:52-09:14

Green Coolness: Overcoming Social Dilemma in Green Consumption: Structured Abstract

Haw-Yi Liang, Teerada Cattapan, Agnes Gracia Quita, Cheng-Yu Lin, En-Yi Chou

09:14-09:36

Corporate Social Responsibility (CSR) and Meaningfulness in Luxury Consumption Among Religious

Haiming Hang, Weisha Wang, Zhifeng Chen

09:36-09:58

Empathy's Role in Shaping Consumer Perceptions of Corporate Philanthropy and Its Impact on Brand

Ahmed Benhoumane, Léo Trespeuch, Elisabeth Robinot

08:30-09:00

AI Soulmate? Investigating Vulnerability and Well-Being with AI Companions

Liliane Abboud, Valentina Pitardi, Hannah Marriott

09:00-09:30

Persuasion in the Context of Conversational Agents: Systematic Literature Review and Research

Tianling Xie, Iryna Pentina

09:30-10:00

Beyond the Screen: the Role of Human-Likeness and Parasocial Interaction in Virtual Influencer

Priyanka Singh, Lei Huang

08:30-08:52

Authentic Narratives: How Femvertising Shapes Inclusivity: Structured Abstract

Edgar Centeno-Velázquez, María Lucila Osorio, Jesús Cambra-Fierro

08:52-09:14

A Delphi Method for Delimiting Menvertising

Léa Fauvel, Romain Sohier, Gaëlle Pantin-Sohier, Fabien Durif

09:14-09:36

Gender Differences in Reactions to Homosexual Representation in Advertising: the Role of Perceived Integrity on Purchase Intentions: Structured

Sandra Holub, Marion Garaus, Elisabeth Wolfsteiner, Rebecca Gassner

09:36-09:58

Consumer Perceptions of Gender Fluidity in Fashion: a Social Media Netnographic Study

Salma Idrissi Tafraouti, Oula Bayaa Rassou

08:30-09:00

Brand Outcomes of Counter-Stereotypical Gender Portrayals in Advertising

Márcia Maurer Herter, Sandra Miranda

09:00-09:30

Cinderella and Gender Stereotypes in Advertising: Structured Abstract

Marina Plé

09:30-10:00

Investigating Gender Differences for Brand Attention During in-Stream Advertisement

J.L.H. Frade, J.H.C. Oliveira, J.M.E. Giraldi, V. Maheshwari

08:30-08:52

The Influence of Influencer Endorsement Disclosure: Perceived Influencer Characteristics and Consumer Behavioural Intentions – an

Dorothy Xie, Estefania Ballester, Cleopatra Veloutsou

08:52-09:14

The Role of Self-Determined Need Satisfaction and Frustration in Capturing Professor’s Brand Equity: a Comprehensive

Rukhsana Gul Gilal, Faheem Gul Gilal, Naeem Gul Gilal

09:14-09:36

Which Is More Important: Candidate or Political Party? Mexico 2024 Elections’ Case: Structured

Karla Barajas-Portas, Luz Cecilia Revilla-Soriano, Armando Andrade-Pease

09:36-09:58

Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract

Carolina Gomes, Belém Barbosa, Ana Sousa

10:30-10:52

Mapping the Value Dimensions of Sustainable Consumer Behavior: Structured Abstract

Erik Kostelijk, Alexandra Benitez Burgos

10:52-11:14

Utilizing Dynamic Norms to Promote Pro-Environmental Behaviors: the Moderating Role of Consideration of Future

Jaeyeon Kim, Jarim Kim

11:14-11:36

A Better Understanding of Clothing Donation and Resale Behavior Through the Perceived Value Approach: Structured

Camille Lebossé, Arnaud Rivière, Laurent Maubisson

11:36-11:58

What Drives Consumers’ Willingness to Make Sacrifices for Sustainability?

Stefanie Wannow, Haupt Martin

10:30-11:00

How Does the Fight Against Food Waste Affect Customers’ Attitude Toward Retailers? – the Impact of Price Promotions and Justification of Marketing for Suboptimal Food: Structured

Linda Breimhorst, Eva Böhm, Markus Husemann-Kopetzky

11:00-11:30

Discounts or Donations - the Effectiveness of Different Keep Rewards in Product Return Management: Structured

Johanna Horsthemke, Eva Böhm

11:30-12:00

Price Framings Influence Consumer Choices Beyond Mathematical Calculations

Wiebke I. Y. Keller, Christina Artemenko

10:30-12:00

Artificial Intelligence Duality: Does AI Enhance or Constrain Human Experience?

D. Harrison, D. Costa Pinto, A. Valenzuela, T. Martin Key, M. Richards

10:30-11:00

Beyond Beauty: the Primacy of Freshness in Selecting Fresh Foods: Structured Abstract

Jiming Wu, Yiping Song, Peng Zuo

11:00-11:30

The Role of (Tele)Presence in Raising Consumer Awareness of Environmental Responsibility: the Case of Virtual Reality Educational

Caroline Bonnetier

11:30-12:00

Marketing for Sustainability: Harnessing Nature Connection and Green Demarketing – Structured

Hiba Lakhdar

10:30-10:52

The Influence of Positive Emotions on Private Pro-Environmental Behavior from the Perspective of Apparel Industry: Structured

Sakshi Goyal, Praveen Goyal

10:52-11:14

Being Eco-Friendly When Packing Your Gifts: the Interactive Effect of Package Type, Self-Esteem, and Power

Guei-Hua Huang

11:14-11:36

Is Green Consumption Cognitively or Emotionally Contagious? – Structured Abstract

Enchi Chang

11:36-11:58

Green Gender: the Impact of Female Gender Attributes on Pro-Environmental Consumer Perceptions

Bianca Weber, Magdalena Bekk, Matthias Spoerrle

10:30-11:00

Watch out: Robot in the House! a Study on Robot Avoidance

Liliane Abboud, Nima Heirati, Katrien Verleye, Bieke Henkens

11:00-11:30

Behavioral Reasoning on Consumers’ Intention to Use in-Vehicle Infotainment System

Huanghui Zhuang, Lixian Qian

11:30-12:00

The Role of Patient Engagement and Value Co-Creation in E-Health Technology Adoption: Effects on Consumer Well-Being: Structured

Nora Bezaz, Ameni Ben Jebril

10:30-11:00

Do Followers Break-up When an Influencer Takes a Social Media Break?

Mithila Mehta, Anders Gustafsson, Delphine Caruelle

11:00-11:30

Relative Importance of Social Media Influencers and Celebrity in Purchase Intentions Using Multi-Method Research

Muhammad Ishtiaq Ishaq, Hamza Tahir, Ali Raza

11:30-12:00

From Personal Influence to Social Impact: How Social Media Influencers Shape Consumer Responses Towards Social

Zixuan Cheng, Berkay Mudrisler

10:30-10:52

Blurred Lines – Does Construal Play a Role in Brand Transgressions with Ambiguous Brand

Martin Ohlwein, Pascal Bruno

10:52-11:14

Mindful Consumption: a Research Program

Reyes-Mercado, Joshua George, Verma, Ceballos-Ochoa, Galindo-Cruz

11:14-11:36

Sustainable Me: the Mental Health Journey of Marketing Graduate Students and Academics

C. Hessick, B. Beck, A. Hass, S. Klucarova, B. Mertz, L. Zmich

11:36-11:58

Analyzing Customer Perceptions of Brands Committed to SDG Implementation

Li-Wei Mai, Alda Shabani

10:30-11:00

Next-Gen Marketing Insights: Human-AI Collaboration in Analytics

Renato Coda, Ricardo Limongi

11:00-11:30

Integrating AI for Enhanced Relationship Marketing Strategies

Ali Tehrani, Sanjit K. Roy, Ameet Pandit, Chrysostomos Apostolidis, Bidit L. Dey

11:30-12:00

Embracing Algorithms: How Learning Labels Enhance Algorithm Adoption

Alvaro Chacon, Edgar E. Kausel, Tomas Reyes, Stefan Trautmann

10:30-10:52

Intersection of Coloniality and Consumption

Bente Fatema

10:52-11:14

In Culture-Based Reciprocal Exchanges, the Outcomes Can Either Validate or Undermine the Methods Used: Structured

Arturo Vasquez

11:14-11:36

How Brands Navigate Cultural Appropriation: Toward a Strategic Framework for Responsible Cultural Difference Marketing – Structured

Angela Gracia B. Cruz, Yuri Seo, Daiane Scaraboto

11:36-11:58

The Role of Cross-Cultural Marketing in the Transmodern Dynamic Landscape of Business: Insights from Visual Storytelling. Structured

Esi Elliot, Carmina Cavazos, Fuat Firat

10:30-11:00

Advertising Appeals and Celebrity Influence: Rekindling Love for Dead Brands

Faheem Gul Gilal, Rahmana Gadhi, Rukhsana Gul Gilal, Naeem Gul Gilal

11:00-11:30

The Influence of Consumer Evaluations on the Success of Athlete Endorsement Strategy

Chia-Lin Lee, Chi-Shan Lin

11:30-12:00

The Influence of Virtual Influencers: Shaping Consumer Conversion Paths

Douniazed Filali Boissy, Elodie Jouny-Rivier, Insaf Khelladi, Catherine Lejealle

10:30-10:52

Exploring the Influence of Luxury Brand Experiences in the Metaverse on Fashion Consumers' Well-Being: an

Ismael Carvalho, Ana Sousa, Helena Nobre

10:52-11:14

How Masstige Strategy Shapes Traditional Luxury Consumers' Perceptions of Luxury Brands: a Rarity Principle

Veronica Rosendo-Rios, Paurav Shukla

11:14-11:36

Exploring the Psychological and Social Benefits of Second-Hand Luxury Fashion: an Abstract

Francisca Ribeiro, Helena Nobre, Ana Sousa

11:36-11:58

Funwashing Counterfeits of Luxury Brands: the Case of Van Cleef

Natalia Yannopoulou, Koblarp Chandrasapth

13:30-13:52

An Exploratory Study in the Effects of Media Portrayal on Older Consumers’ Evaluations of Narrative Short Videos Featuring Older

Qiqi Li, Yun Liu

13:52-14:14

An Exploration of Consumer Behavior Changes by Clusters of Life Events

Afshan Hafiz, Ben Lowe, Eddie Luo

14:14-14:36

Structured Abstract: How to Improve Brand Relationships Using Intergenerational Capital ?

Alizée Cez, Aurélie Kessous, Fanny Magnoni

14:36-14:58

Growing up or Growing Debt: Consumer Indebtedness and ‘Being an Adult’

Chrysostomos Apostolidis, Jane Brown, Jillian Farquhar

13:30-14:00

Bridging Real and Virtual Worlds: the Impact of Psychological Distance and Vividness in Shaping Innovative VR-Based Omnichannel

Jiyoung Hwang

14:00-14:30

The Unintended Consequence of Virtuous Colored Store Environments on Wholesome Choices: Structured

Megan Phillips, Euejung Hwang, Alexandra Hess

14:30-15:00

Interacting with the Salesperson, with the Technology or with Both. What Is the Consumer's Favorite Scenario in a Phygital

Hafida Boudkouss

13:30-15:00

Sustainable Me: Mental Health in Marketing Academia

C. Hessick, B. Beck, A. Hass, S. Klucarova, B. Mertz, L. Zmich

13:30-13:52

Conversion Probability and Consumer Expenditure in Target Selection: a Systematic Re-Examination of Uplift Modeling: Structured

Jiming Wu, Huidi Lu, Yiping Song

13:52-14:14

Cross-Cultural Typography: a Dual Study on Bilingual Design and Brand Longevity

Weixi Kou

14:14-14:36

The Influence of Types of Visual Presentation in M-Commerce on User Reactions: Structured Abstract

Marine Rouimi

14:36-14:58

The Process of Integrating Consumer Brands into Our Heritage. a Consumer Perception Approach. "Structured

Flavie Usquin

13:30-14:00

Wow, It’s so Cool! Exploring the Relationships Among Coolness, AWE Experience, and Word of Mouth: a Study of Smart

Tze-Hsien Liao

14:00-14:30

Should Customers Be Compensated for Their Personal Data? Results from a Mixed-Methods Study

Hanene Oueslati, Jean-François Toti

14:30-15:00

Consumer’s Intention to Purchase Smart Furniture: Using the Theory of Planned Behaviour and Technology

Zahide Kübra Koçak

13:30-13:52

Rethinking Parasocial Relationship: Structured Abstract

Jie Sheng, Alena Kostyk, Kalliopi Chatzipanagiotou

13:52-14:14

Beyond Personality Traits: Social and Utilitarian Drivers of Digital Banking Engagement Among Millennials and Gen Z

Annie Yu

14:14-14:36

Digital Transformation in Football: Reshaping Fan Engagement

Vajiheh Javani, Fawaz Alhussan

14:36-14:58

Do Eyes Follow “Likes”? the Effects of Displaying Vs. Hiding the Number of Likes on High- Vs. Low Involvement

Tatjana Koenig, Robin Eltner, Lena Hartmann, Iris Burkholder, Stefanie Mueller

13:30-13:52

AI Influencers and Me: Investigating AI Influencers, Post Communication Style, Self-Congruence, and Social Media

Elaine Wallace, Isabel Buil

13:52-14:14

The Social Side of AI Influencers’ Persuasiveness: an Abstract

Tien Wang, Ralph Keng-Jung Yeh

14:14-14:36

Navigating the Artificial Influence on Social Media: a Qualitative Study on Virtual Influencers

Daman Kalra, Biswajita Parida

14:36-14:58

Selecting the Ideal Virtual Influencer: a Text Analytics Approach to User Comments

Shikha Gupta, Amit Singh, Anuj Pal Kapoor

13:30-14:00

Follow Me to a Better World: Exploring the Influence of Inspirational CSR Communication on Brand

Haw-Yi Liang, Agnes Gracia Quita, Teerada Cattapan, Joan Paula Villanueva

14:00-14:30

From Awareness to Action: a Systematic Review of Sustainability Campaigns and Market Response

Sharizal Hashim, Tan Qinlingda, Zheng Zhangwei

14:30-15:00

Green Innovation Adoption: Examining the Role of Lead, Innovative and Average Users

Amanullah Phulpoto, Aurélie Hemonnet, Linda Hamdi-Kidar

13:30-14:00

Effects of Singular (Versus Plural) Informal Second-Person Pronoun Usage Depending on the Nature of the Content of a Brand Post: Structured

S. Balech, C. Aussilhou, R. Zafri, M. Kacha, J.-F. Lemoine

14:00-14:30

Emotional Strategies in Agents’ Self-Presentation as Goffmanian Performance

Camille Lacan, Olga Goncalves

14:30-15:00

Navigating Cancel Culture: How Brands and Celebrities Experience and Respond to Public Backlash

Ana Brochado, Matilde Silva, Fernando Batista

13:30-13:52

Representation, Stereotyping and Psychological Impact of Ageism in the Fashion Media: an Abstract

A. Bardey, N. Radclyffe-Thomas, C. Tassell, C. Labruère Chazal

13:52-14:14

Political Ideology and Perceptions of Pride: How Model Race Shapes Consumer Responses in Advertising

Melika Kordrostami, Eugene Chan, Elika Kordrostami

14:14-14:36

The Influence of Celebrity and Influencer Endorsements on Consumer Behavior: a Bibliometric Analysis of Bias and Stereotype Reinforcement in Digital

Priyanka Singh, Nithya Shankar, Sukruth Suresh

14:36-14:58

Helping a Boy or a Girl? the Effect of Recipient’s Gender and Donor’s Culture on Donation

Danit Ein-Gar, Liat Levontin, Jingjing Ma, Tehila Kogut

13:30-14:00

How Wine Tourism and Servitization Shape Consumer Behavior and Enhance Winery Value

Tatiana Bouzdine-Chameeva, Claire Lamoureux, Gergely Szolnoki, Marc Faget

14:00-14:30

Exploring the Role of Human Values as Cultural Drivers in the Consumption of Wine and the Other Alcoholic Beverage

Lara Agnoli, Jean François Outreville, Efi Vasileiou

14:30-15:00

Crafting Meaning Through Challenge: the Role of Complexity in Luxury Consumption

Benoit Lecat, Colin Campbell, Sean Sands, Hope Schau

13:30-13:52

Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work

Christopher Kanitz, Anna Sophie Hollstein, Michael Schade, Christoph Burmann

13:52-14:14

Service Employees as Brand Ambassadors: the Influence of Service Employees’ Branding Behaviors on Brand

Jiun-Sheng Chris Lin

14:14-14:36

Nation Branding for Remote Work: an Abstract

Jason Ryan, Sari Silvanto

14:36-14:58

Volunteering Role Attitude and Sense of Community: an Abstract

Parichehr Riahi Pour, Cleopatra Veloutsou

15:30-15:52

The Social Identity and Psychology of Mixed-Ethnic/Race Consumers: an International Study

Mark Cleveland, Liam Wray

15:52-16:14

(Im)Migrants’ Reactions to Value-Driven Acculturation: a Study of South Asian Ethnic Community Expressions with British

Lalnunpuia Samuel, Bidit L Dey, Jessica Chelekis

16:14-16:36

Xenocentrism and Impulsive Buying in Millennial Female Cosmetic Consumers

D. Cichoń, G.D. Sharma, Z. Hameed, A. Ghaffar, T. Islam, T. Kincl

16:36-16:58

Country of Origin Legitimacy and Diffusion of Reverse Innovation: an Experimental Vignette Study

F. Irfan, W. Ooms, F. Hubers, C.L. Voinea, M. C. J. Caniëls

15:30-15:52

Comparative Meta-Analysis of the Effectiveness of Inorganic and Organic Marketing Communications

Kumar Rakesh Ranjan, Sudeep Rohit, Rahul Ramachandran, Anicar D. Manavi

15:52-16:14

The Role of Comparative Advertising Format, Message Sidedness and Need for Cognition in Consumer Response to

Dan Petrovici, Linda Golden, Michel Laroche, Hangyu Gu

16:14-16:36

Letters of Legacy: How Typography Shape Brand Longevity Across Cultures

Weixi Kou, Fabien Pecot, Franck Celhay, Mathieu Kacha

16:36-16:58

Exploring Gay Consumers' Skepticism Toward LGBTQ-Themed Cause-Related Marketing Campaigns

Yan Danni Liang, Jack Cooper

15:30-17:00

Future of Marketing Work

Laszlo Sajtos, Tim Kalwey, Barry Babin, Nic S. Terblanche

15:30-15:52

Service Providers’ Control Mechanisms in Collaborative Services

Oussama I. Khoulani

15:52-16:14

From Sensory Deficit to Engagement: How Sensory Dimensions Affect Online Consumer Response

Alix Baert

16:14-16:36

Towards a Better Understanding of Frontline Employees’ Sabotage

Ahmed Saiad

16:36-16:58

Platformization of CtoC Consumption : Experiences and Strategies of Prosumers

Kodjo Olivier Adjoto

15:30-15:52

The Effect of Online Cart Composition on Cart Abandonment

Liat Hadar, Yael Steinhart, Gil Appel, Yaniv Shani

15:52-16:14

Perceived Reliance on Advice for Others

Rajarshi Majumder, Minah Jung, Ignazio Ziano

16:14-16:36

Impact of Online Review Confusion on Decision Postponement: Mediating Role of Consumer Stress and Consumer

Robin Roy, Ateeque Shaikh

16:36-16:58

Tuning into the Hateverse: the Dynamics Between Conspiracy Theories, Hate Speech, and Offensive Language

Raoul Kübler, Koen Pauwels

15:30-15:52

Exploring the Use of TikTok as a Search Engine in Generation Z

Morton Rodríguez et.al

15:52-16:14

Sharing Curated Travel Experience: Personal Branding and Impression Management on Social Media by Millennials and Gen Zs: Extended

Sophia Krystek, Anahit Armenakyan, Leighann Neilson

16:14-16:36

Beyond Followers: Unraveling the Dynamics of Influencer Marketing Effectiveness

Carlos Lourenco, Julia Melani, Vanessa Martins dos Santos

16:36-16:58

“Put Yourself out There” but Know the Risks: from Online Visibility to Vulnerability

Rada Gutuleac, Chiara Giachino, Augusto Bargoni, Francesca Pucciarelli

15:30-15:52

AI Vs. EI – Understanding the Nexus Between Artificial Intelligence and Emotional Intelligence and Its Challenges for the Marketing

Andreas Zehetner, Christopher Kanitz, Christian Stadlmann

15:52-16:14

How Human Digital Presence Promotes Consumer Chatbot Usage: Structured Abstract

Larysa Luzinska, Stefanie Sohn

16:14-16:36

Generational Differences in Perceived Effectiveness of Politeness in AI Interactions: an Analytical

Tilen Pigac

16:36-16:58

Balancing Potential and Ethics: a Comprehensive Exploration of AI in Marketing

Gioia Volkmar, Valerio Stallone, Reto Heierli

15:30-16:00

Small Business, Big Impact: Social Responsibility During Community Crisis - Structured Abstract

Amber Chatelain

16:00-16:30

Can Firms Co-Create with Customers Responsibly in the New Product Development Process? a Path Towards Responsible

Lamis Alshalabi, Maud Dampérat, Florence Jeannot, Eline Jongmans

16:30-17:00

The Impact of Organizational and Institutional Pressures on Sustainable Innovativeness and

Kate Robinson, Nicholas Paparoidamis, Nedjib Benleulmi, Fawaz Baddar Alhussan

15:30-15:52

Personal Data Disclosure to Crowdfunding Platform: the Case of Donation to a Social Cause. Structured

Sigitas Urbonavicius, Mindaugas Degutis, Vatroslav Skare, Agne Simanaviciute

15:52-16:14

Cultural Differences of Privacy Concerns and Technology Anxiety in Augmented Reality Acceptance Across Technology Types and Use

Carsten D. Schultz, Harish Kumar, Philipp Brüggemann

16:14-16:36

Beyond the Tangible: Unpacking the Impact of NFTs on the Traditional Art Market

Vanessa Song, Steven Qiang Lu, Jarrod Vassallo, Jiang Qian

16:36-16:58

Data-Driven Dynamic Capabilities in Emerging Markets: a Grounded Theory Approach to Digital Transformation in African Retail

Thomas Anning Dorson, Melissa Zulu

15:30-15:52

How Incorporating Inclusivity in the Packaging Could Drive Consumer Activism

Imed Ben Nasr, Ibtissame Abaidi, Patrice Cottet, Caroline Bonnetier

15:52-16:14

Impoverished and Infirmed: How Disadvantaged Consumers Navigate Life Spaces to Pursue Health

Lisa Sharp, Cheryl Nakata, Jelena Spanjol

16:14-16:36

Diversity and Sustainable Innovation in the US Higher Education

Yazhen Xiao, Haisu Zhang

16:36-16:58

Exploring Firm-to-Firm Distrust and Sustainability: a Case Study of TerraCycle

Merlyn Griffiths

15:30-16:00

Blockchain Smart Packaging in Wine: Exploring the Interplay of Trust, Expected Value, and Customer Engagement

Irma Dupuis Day, Jamie Carlson, Alex Taylor

16:00-16:30

Prioritizing Promotional Strategies Impacting Wine Purchasing Behavior Across Generations Using Analytical Hierarchical Processing

Priyanka Singh, Nithya Shankar

16:30-17:00

Do Wine Awards Reflect Consumers’ Taste?

Dubois, Passebois Ducros, Cardebat, Laithier, Visalli, Jung, Liang

15:30-15:52

From Dissatisfaction to Happiness: the Mediating Role of Negative Online Brand Engagement: Structured

Xinyu Dong, Cleopatra Veloutsou, Anna Morgan-Thomas

15:52-16:14

A Multidimensional View of Value Vestige Within Social Media Brand Communities: Structured Abstract

Magda Marchowska-Raza, Sayed Elhoushy

16:14-16:36

Can AI Truly Foster Inclusivity? Unpacking the Impact of AI Fashion Models on Consumer Well-Being

Zoe Lee, Hannah Marriott

16:36-16:58

Digital Platforms as Brands: a Conceptual Framework of Network Based Brand Equity

Satyam Mishra, Ashish Dubey