Program for Friday, July 4th: Talk View

PROGRAM FOR FRIDAY, JULY 4TH: TALK VIEW

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8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

08:30-08:52

Sensory Compared to Affective Engagement Effects on Self-Brand Connections: Structured Abstract

Tilottama G. Chowdhury, Adwait Khare, Robin Coulter

08:52-09:14

The Impact of Communal Coping on Brand Community Exit During Scandals

Yunmei Kuang, Mark Arnold, James Loveland, Kate Loveland

09:14-09:36

Leveraging Social Currency for Consumer Inspiration: Pathways to Enhancing Brand Advocacy and Purchase

Anshuman Sharma

09:36-09:58

Negative Consumer–Brand Relationships: Insights from a Literature Review in Elite ABS Journals

Vitor Pratte, Amélia Brandão, Paula Rodrigues

08:30-08:52

Thirty Years of Service Quality Research and the Implications of Service-Dominant Logic: Is Quality

D. Nagel, J. Cronin, B. Bourdeau, H. McCullough, S. Robinson, C. Bourdeau

08:52-09:14

The Impact of Cultural Dimensions on the Servitization-Performance Relationship

Ashkan Faramarzi, Stefan Worm

09:14-09:36

Agility and Performance: a Meta-Analytic Review of Mixed Effects

Jerry Jin, Ting Yu

09:36-09:58

Establishing a Link Among Customer Experience Measurement, Customer Centricity, Customer Experience Standards, and Organizational and Financial Performance: Structured

Adre Schreuder, Nouha Berrada, Kofi Osei-Frimpong

08:30-08:52

SustainAbility Marketing from Research to Teaching

Sayed Elhoushy, Magdalena Marchowska-Raza, Bilal Akbar

08:52-09:14

SustainAbility Marketing from Research to Teaching: 3 Es – Engage, Embed, and Enact

M. Bilal Akbar

09:14-09:36

SustainAbility Marketing from Research to Teaching: Engaging with Curriculum, Campus, and Community

Sayed Elhoushy

09:36-09:58

SustainAbility Marketing from Research to Teaching: Online Brand Communities and Sustainability

Magda Marchowska-Raza

08:30-10:00 Meet the Editors

08:30-09:00

The Role of Emotions in C2C Bullying in Online Brand Communities: Structured Abstract

Dan Qiao, Jan Breitsohl, Bowei Chen

09:00-09:30

Linguistic Extraordinariness and Experiential Evaluations

Davide Orazi, Dennis Herhausen, Sarah Moore, Bhoomija Ranjan

09:30-10:00

Sharing Less and Trading More: the Role of Image and Value Transparency in Consumer-to-Consumer

Sa'Arah Alhouti, Leah Liu, Jessica Weeks

08:30-08:52

Developing the Trans-Parasocial Relations Scale for Measuring Engagement with Influencer Marketing

Kuan-Ju Chen, Jhih-Syuan Lin, Chia-Chi Lee

08:52-09:14

Make Them an Offer They Can’T Refuse: How Influencers Evaluate and Select Brand Offers

Mithila Mehta, Anders Gustafsson, Delphine Caruelle

09:14-09:36

Read This Now! Impact of Assertiveness on Influencer Messages

Akshaya Vijayalakshmi, Sukriti Sekhri

09:36-09:58

Influencer-Brand Fit and the Influencer Size Effect: Unveiling Alternative Explanations for Influencer

Wolfgang Weitzl, Boris Bartikowski, Johanna Disslbacher-Fink

08:30-08:52

Consumer Responses to Human Versus AI Service Exchanges: Structured Abstract

Eunkyung Lee, Dongyoup Kim, Kyusung Hwang

08:52-09:14

Artificial Intelligence Impact on Service Performance: Scale Development Study

Amit Kumar, Harish Kumar, Surya Prakash

09:14-09:36

Generative AI and Choice Influence

Yonathan Silvain Roten, Olivier Kovarski

09:36-09:58

Understanding AI Failures and Corporate Communication Strategies: a Comprehensive Analysis

Mahak Raswant, Varisha Rehman

08:30-08:52

“Ecological Backlash”: Uncovering the Antecedents of Consumer’s Discontinuous Sustainable Behavior: Structured

Hiba Qazi, Aurelie Hemonnet, Fanny Magnoni

08:52-09:14

Gen Z Consumers’ Purchase Intentions of Fair Trade Products in an Emerging Market: the Role of Fair Trade Related

Ali Kara, Guido Grunwald, Deniz Zeren

09:14-09:36

The Influence of Eco-Spirituality Versus Religiosity on Household Food Waste Recycling Behaviors

Hanene Oueslati, Yohan Bernard, Patricia Niglis

09:36-09:58

Eating Behavior Change and Gender: a Spillover Approach

Isabelle Muratore

08:30-09:00

Impact of Corporate Sociopolitical Activism Alignment on Consumer Intentions: the Role of Product Type and Relationship Norms: Structured

Yi-Ching Hsieh, Yu-Hao Shan, Pei-En Lin

09:00-09:30

Balancing Green Claims: How Eco-Label Quantity and Quality Affect Firm Value in New Product Launches

Debra Lee Surface, Berk Talay, Billur Akdeniz

09:30-10:00

Marketing Practices of Born Sustainable Smes: Effect on Consumer Perceived Legitimacy

Clara Calaudi, Laure Ambroise

08:30-09:00

Effective Marketing Strategies for Localising Sport Merchandise Brands in China: Structured Abstract

Xin Zhang, Do Young Pyun, Sahar Mousavi

09:00-09:30

Armenian Consumers Attitudes: Pre and Post 2020War: Structured Abstract

Anahit Armenakyan, Alia El Banna

09:30-10:00

Online Marketing of Philanthropic Organizations to the Jamaican Diaspora: Structured Abstract

Natalya Brown

08:30-08:52

Climate Change and Market Emergence Within the Wine Industry: Structured Abstract

Anna Granstedt, Martin Nordell

08:52-09:14

Trying to Solve South Africa's Port Logistics Challenges with Blockchain-Enabled Traceability

Jean-Eric Pelet, Nic S Terblanche

09:14-09:36

Meat the Future: Investigating the Determinants of Willingness to Try in-Vitro Meat: Structured

Katharina Rzepucha-Hlubek, Tim Buchbauer

09:36-09:58

Generation Z Embracing Sustainable Food Consumption

Virginie Thevenin, Stefania Masè, Jeanette McDonald

08:30-08:48

Do Eco-Labels Work? a Meta-Analysis on the Effectiveness of Eco Labels on Consumers’ Purchase

Tanisha Jain, Nina Krey, Victoria Bush

08:48-09:06

Exploring the Hierarchical Nature of How Risk-Taking Affects Our Willingness to Try New Products

Todd Donavan, Brad Carlson, Jeffrey Schmidt, Swinder Janda

09:06-09:24

The Role of Start Temporal Landmark on Consumer Preferences of Self-Improvement Products

Sigen Song, Min Tian, Fanny Chan, Wei Xu

09:24-09:42

Measuring Perceived Brand Legitimacy: a Scale Development Study

Stephanie Nguyen, Yann Truong, Pauline Tesio

09:42-10:00

Exploring the Impact of Extrinsic Motivation Factors on Consumers’ Willingness to Purchase Vintage Products: the Moderating Influence of Need for Uniqueness and Generational

Rukhsana Gul Gilal, Faheem Gul Gilal, Naeem Gul Gilal

10:30-10:52

Variety-Seeking and Time of Day Revisited

Giang Trinh

10:52-11:14

A Comprehensive Understanding of Semantic Content for Consumer Behaviour: a Priming Effect

Jianqing Lavanda Lao, Eleonora Pantano, Nikolaos Stylos

11:14-11:36

Mono or Multi-Colored? the Influence of Assortment Colorfulness: Structured Abstract

Alexandre Le Hen, Olivier Droulers, Sophie Lacoste-Badie

11:36-11:58

Construal Level Affects the Perception of Differences and Similarities: Structured Abstract

Susanne Adler

10:30-11:00

Do We Click at the First Sight? Modeling Customer-Employee Instant Rapport in the First Service

Jiun-Sheng Chris Lin

11:00-11:30

Structured Abstract on Haptic Experiences in Augmented Reality Apps: the Role of Need for Touch.

Ryann Reynolds, Margot Racat, Michael Obal

11:30-12:00

How Service Employee Satisfaction Affects Customer Satisfaction: the Mediating Mechanism of Emotional Labor and Emotional

Jiun-Sheng Chris Lin

10:30-10:48

Conserve, Reduce, and Repair: Perspectives on Sustainable Consumer Behavior in Dynamic Marketplaces

Pia A. Albinsson

10:48-11:06

Presentation 1: Conserve, Reduce and Repair: Encouraging Charitable Giving for Animal Conservation via Virtual

Alena Kostyk, Kirsten Cowan, Laurence Dessart, Michael Schyns

11:06-11:24

2 Conserve, Reduce, and Repair: Greening Your Furry Friend’S Carbon Footprint: Consumers’ Willingness to Adopt Sustainable Pet

Reema Singh, Pia A. Albinsson

11:24-11:42

3 Conserve, Reduce and Repair: CO2-Labeling: an Assessment of Sustainability Literacy

Stephanie J. Lawson, William M. Northington, Pia A. Albinsson

11:42-12:00

4 Conserve, Reduce, and Repair: Repairing Possessions: How Repair CaféS Help Consumers Navigate

Lucie Ozanne, Girish Prayag

10:30-11:00

How Human-Robot Proxemics Impact Consumer Loyalty: Structured Abstract

Nancy Wünderlich, Markus Blut, Christian Brock

11:00-11:30

Hedonism and Algorithmic Marketing: How Consumer Values Shape Responses to AI Agents

Alvaro Chacon, Carolina Martinez

11:30-12:00

Exploring the Antecedents and Consequences of Consumers' Reuse Behavior on AI Application Services-the Study of

Yu-Xiang Yen, Chen-Chuan Tseng, Shuling Liao

10:30-10:52

Live Streamer Commerce: Exploring How the Interconnections Among Brand, Streamer, and Follower Translate into Behavioral Outcomes: Structured

Mengqi Wu, Muhammad S. Akram, Erik Jacobi

10:52-11:14

Paying for Connection over Content in Live Streaming: Structured Abstract

Ye Han, Shuang Wu

11:14-11:36

The Mitigating Effects of Sender and Content Personalization on Name Personalization

Beibei Dong

11:36-11:58

Balancing Exclusivity and Accessibility: Social Media Strategies for Luxury Brands

Valerie Basalka, Maria Margarida Luz, Natalia Pacheco, Marta Bicho

10:30-11:00

Regulated AI in Education: Examining the Ethical and Innovative Dimensions of Generative AI Implementation in Business

Sumayya Shaikh, Malak El Halabi, Karine Revet, Xingming Yang

11:00-11:30

Understanding Student Traits and Motivations in Generative AI Use for Learning Through a Mixed-Method Approach: Structured

Giulia Pavone

11:30-12:00

AI In Decision-Making Marketing: Considerations And Strategic Applications within Organizational

Silvio Miranda, Ricardo Limongi

10:30-10:52

What Shapes Csr Focus? Dynamic Capability and Market Influences: a Structured Abstract

Fangyuan Teng, Mahabubur Rahman, Seongsoo Jang

10:52-11:14

Materiality Perspectives in Stakeholder Theory: a Systematic Review and Framework for Corporate Sustainability: Structured

Cecilia M Lobo Araujo, Luciana Vieira, Carlos Eduardo Lourenço

11:14-11:36

Shall Companies Take a Stance in Sociopolitical Activism? Navigating a Journey to Boost Favorable Employee Attributions and Ambassadorship

Xin Jean Lim, Xiaoying Zheng

11:36-11:58

Government-Sponsored Advertising and Public Sector Management in Comparative Perspective: Legal and Regulatory

Adriana Mutu

10:30-10:52

Digital Transformation and Buyer-Seller Relationships Within an Ecosystem : What's the Impact on

Genevieve Winninger Lemarquis

10:52-11:14

Exploring the Impact of the Omnichannel Environment on Customer Engagement: Structured Abstract

Pei-En Lin, Hung-Chang Chiu, Huang-Shun Hung

11:14-11:36

A Conceptual Framework for Going Beyond Direct Customers to Facilitate Innovation Success

Sabrina Thornton, Alexander Leischnig

11:36-11:58

The Marketing Attraction Theory: Integrating Gravitational Principles into Relationship Management

Okaï Ozbal

10:30-11:00

The Curvilinear Effects of Brand Personality Congruence in B2B Relationships: an Institutional Analysis of Emerging

Thomas Anning Dorson

11:00-11:30

How Does Exporter’s Country Image Influence Business Relationships with Their Importers? the Case of Turkish Apparel Exporters Structured

Çiğdem Önsal, Bilge Aykol

11:30-12:00

From Stigma to Destigmatization: Strategies for Market Transformation

Lilia Fessi, Karim Ben Slimane

10:30-10:52

Exploring Consumer Experience in Terroir Product Consumption: a Case Study of Taiwanese Tea

Hsiu Ying Huang

10:52-11:14

Promoting Organic Food Purchases Through Self-Consciousness: a Structured Abstract

Barbara Seegebarth, Stefanie Sohn

11:14-11:36

Typology of French Consumers According to Their Sustainable Food Practices and Their Level of Trust in the Food System: Structured

Aït Yahia Ghidouche, Chedotal, Innocent, Patrick, François-LeCompte

11:36-11:58

Towards an Understanding of Organic Produce Consumers: Canadian Perspective: Structured Abstract

Anahita Baregheh, Anahit Armenakyan

10:30-11:00

Measuring Safe Customer Experience in Omnichannel Retailing and Its Impact on Customer Well-Being

Jamie Carlson, Syed Rahman, Noman Chowdhury, Siegfried Gudergan, Martin Wetzels

11:00-11:30

Exploring Omnichannel Capability and Relationship Investment: Key Factors and the Impacts on Customer Inspiration: an

Li-Wei Wu, Yu-Hsuan Wu, Chen-Yu Lin, Yun-Chia Tang

11:30-12:00

The Impact of Empathy in AI-Based Touchpoints: Structured Abstract

Simoni Rohden, Lélis Balestrin Espartel

13:30-13:52

Direct Support to Media Personas and the Influence of Perceived Relationships

Davide Gabriele Muzi, Satadruta Mookherjee, Marion Garnier

13:52-14:14

Deeper Insights into Selfie Phenomenon Through a Revitalized in-Depth Interview Approach: Structured

Kumar Ranjan, Sudeep Rohit, Rupanwita Dash, Anicar D Manavi

14:14-14:36

Consumer Responses to Chatbot Anthropomorphism in Emotionally Charged Interactions

Beata Seinauskiene, Paulina Balniūtė

14:36-14:58

Geo-Targeted GenAI Content: Improving Consumer Engagement with Contextually Relevant Visuals

Andrés Gvirtz, Nikki Sullivan

13:30-14:00

Connecting Digitally, Retaining Frontlines: the Influence of Intra-Organizational Social Media on Frontline Professional Employee Retention Through Social Capital in Long-Term Services and Supports: Structured

Cheng-Yu Lin, En-Yi Chou, Ruei-Yan Wu, Teerada Cattapan

14:00-14:30

Why Get Connected in B2B Service Online Marketplaces? - Structured Abstract

Enchi Chang

14:30-15:00

Online Brand Communities as a Services Marketing Channel: an Exploratory Study of Apple Support Community Using a Machine Learning

Jie Sun, Sangahn Kim, Seung Jin Wang

13:30-15:00

Building the Bridge Between Academics and Practitioners: from the Ivory Tower to the Market Place – How Intermediaries Can Bridge the Gap Between Marketing Academia and

Kristina Klein, Rico Piehler, Michael Schade, Christopher Kanitz

13:30-13:52

Transforming Online Beauty Shopping with Augmented Reality

Gaukhar Chekembayeva, Marion Garaus, Nina Rössler

13:52-14:14

The Role of Augmentation Type in Shaping User Reactions in Virtual Try-on Settings

Jean-François Lemoine, Sarra Msakni

14:14-14:36

Mindful Gaming in a Busy World: Exploring the Retro Renaissance

Arash Talebi, Sourjo Mukherjee, Nazia Gera, Abhirupa Roy, Gopal Das

14:36-14:58

Switching to Luxury Virtual-Reality (VR) Products: How Consumer Traits Shape Perceptions of Status Signaling

Reza Movarrei, Mona Masoumzadeh

13:30-13:52

Structured Abstract: How Self-Idealization on Social Media Shapes Goal Pursuit

Saleh Shuqair, Diego Costa Pinto, Rafael Wagner, Ana Valenzuela, Barry Babin

13:52-14:14

Chasing Online Popularity: a Theoretical Analysis of Mental Health Risks

Rajat Sharma, Viral Tolia

14:14-14:36

Exploring Meaning in Life, Social Media Addiction, and Impulse Buying: a Perspective on Consumer

Breanne Mertz, Ashley Hass, Kelley Cours Anderson

14:36-14:58

Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria

Chibuike Nwatu, Anayo Nkamnebe, Rahim Ajao

13:30-14:15

The Relationship Between Emotional Intelligence, Personality and Artificial Intelligence, Empirical Evidence from China and the US: Structured

Mohammad Niamat Elahee, Tilottama G. Chowdhury, Li Shen

14:15-15:00

Agile Mindset and International Business: Cultural Drivers and Behavioral Performance

Yoel Asseraf

13:30-14:00

When Digital Transformation Capability Pays off: Its Strategic Focus and Contexts

Woojung Chang, Jeong-Bin Whang, Jong-Ho Lee

14:00-14:30

Mapping Dynamic Capabilities and Performance Relationship in Exporting: a Taxonomy and Research

Çağla Dayanğan, Bilge Aykol

14:30-15:00

Managerial Decision Making in Targeting Strategies: an Empirical Investigation

Marina Kyriakou, Markos Tsogas

13:30-13:52

Anthropomorphism-Based AI Robots in Tourism and Hospitality: Themes, Theories, and Future Research

Fachri Eka Saputra, Dimitrios Buhalis, Marcjanna Augustyn, Stefanos Marangos

13:52-14:14

AI-based Service Recommendations in the Hospitality Sector: an Experimental Study

Ali Raza, Alina Ali, Muhammad Ishtiaq Ishaq

14:14-14:36

Mapping the Way to Measure Real-Time Customer Experience

Katerina Volchek

14:36-14:58

Ai Versus Human Recommenders: the Role of Green Citizenship and Anthropomorphism in Shaping Intentions to Visit Green

Aamer Alaflak, Shanul Gawhinde, Vartika Bisht

13:30-13:52

The Moderating Role of Risk in Sensory Transfer of Perceived Quality from Container’s Tactile Cues to Beverage Purchase

Marine Kergoat, Claire-Lise Ackermann

13:52-14:14

The Silver Lining Effect of Consumers-Based Awards on Wine and Food Product Evaluations

David Jaud, Renaud Lunardo, Florine Livat, Mickael Flacandji

14:14-14:36

The Rise of Virtual Kitchens: Investigating the Key Factors Influencing Restaurant Adoption

Ana Brochado, Carlota Gouveia

14:36-14:58

Key Factors Influencing Consumers’ Purchase Intention of Suboptimal Foods

Mei-Fang Chen

13:30-13:52

Storytelling in Niagara’s Wine Country: a Missing Art

Barry Wright, Linda Bramble, Tek Thongpapanl

13:52-14:14

Strategic Tensions in Entrepreneurial Branding: Insights from Startups and Investors Using a Theories-in-Use

Tanita Yönel

14:14-14:36

Critical Success Factors for Foreign Startups Entering Japan: Insights from Marketing and Leadership

Hiroko Nishiyama

15:30-15:52

How to Look After Your Mental Health Using Mindfulness: an Exploratory Study – Structure Abstract

Paula Rodrigues, Ana Borges, Ana Sousa

15:52-16:14

Enhancing Meaningful Satisfaction: Experiential Purchases, Self-Expansion, and Mental Simulation

Dongyoup Kim, Eunkyung Lee

16:14-16:36

Does Mindful Consumption Mediate the Effect of Mindfulness on Life Satisfaction?

Sharad Gupta, N Gupta, W M Lim

16:36-16:58

Sustainable Consumption Behavior in Bifurcated Life Trajectories

Valeria Zamorano, Jean-Baptiste Welté

15:30-16:00

Exploring the Moral and Behavioral Impact of Customer Incivility: a STRUCTURED ABSTRACT

Mahmoud Darrat, Devin Lunt, Barry Babin

16:00-16:30

From King to Threatened: Customers’ Acceptance of Threatening Messages Against Incivility in Service

Julien Cusin, Michaël Flacandji, Renaud Lunardo

16:30-17:00

The ‘Karen’ Effect: How Perceptions of Customer Entitlement Impacts Frontline Employees

Carissa Kim, Gizem Atav, Tim Ozcan

15:30-16:00

The Role of International Marketing Agility in Exporting

Merve Vardarsuyu, Christina Papadopoulou

16:00-16:30

A Longitudinal Analysis of Patterns in Selection of Export Destinations over Time: Structured

Markos Tsogas, Marina Kyriakou

16:30-17:00

Mitigating Negative Country-of-Origin Effects: the Role of Producer Personification

Sourjo Mukherjee, Arash Talebi, Gopal Das

15:30-16:00

Structured Abstract: the Effect of Personality on Consumer Stockpiling Behaviour During a Pandemic: Implications for Marketing

Olga Kvasova, Michael Christofi, Angela Constantinou

16:00-16:30

Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria

Chibuike Nwatu, Anayo Nkamnebe, Rahim Ajao

16:30-17:00

Marketing Knowledge Orchestration by Chief Marketing Officers: Antecedents and Performance Implications – a Structured

Sreedhar Madhavaram, Vishag Badrinarayanan, Indu Ramachandran, Radha Appan

15:30-16:00

Fostering Sustainability in Cultural Heritage Tourism Through Authenticity Marketing

Angela Bargenda

16:00-16:30

Scale Development of Hotel Indoor Environmental Quality: Structured Abstract

Raksmey Sann, Shu-Yi Liaw, Chi-Ting Chen, Pei-Chun Lai

16:30-17:00

Mapping the Topical Landscape and Evolution of Tourism Research - a Novel Mixed-Method Review Approach: Structured

Florian Kock, Ruud Wetzels, Martin Wetzels, Ad de Jong, Dhruv Grewal