AMSWMC2025: THE 26TH ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS
A08 Gingerbread

Dijon gingerbread (A08)

Sessions

  • Session 1.3 (Jul 02 08:30-10:00) Digital Consumer Behavior and Ethics
  • Session 2.3 (Jul 02 10:30-12:00) Human-Robot Interaction
  • Session 3.3 (Jul 02 13:30-15:00) Digital Interactions and Consumer Engagement
  • Session 4.3 (Jul 02 15:30-17:00) Digital Platforms and Social Media
  • Session 5.3 (Jul 03 08:30-10:00) AI, Consumer Behavior, and Personalization
  • Session 6.3 (Jul 03 10:30-12:00) Food Marketing on Social Media
  • Session 7.3 (Jul 04 08:30-10:00) Influencer Marketing Strategies and Engagement
  • Session 8.3 (Jul 04 10:30-12:00) Live Streaming and Social Media Strategies in Branding
  • Session 9.3 (Jul 04 13:30-15:00) Social Media and Well-Being: Psychological Insights and Behavioral Shifts