How Internal and External Initiatives Drive Sustainable Behavior Even with No Mandated Policy: A Case Study of Greensburg, KS (abstract)

Youth Empowerment for Effective Climate Negotiations: The Role of Conflict Management: Structured Abstract (abstract)

The Impact Of The Eco-score On The Willingness To Pay A Price Premium To Promote More Sustainable Garments: An Abstract (abstract)

Retail Surveillance: From Consumers’ Interaction to Data Extraction when In-store and Online (abstract)

The Influence of the Depth of the Menu on E-commerce Websites on the Reactions of Web Users (abstract)

Influence of Consumers’ Trustworthiness Beliefs and Regulatory Focus on Digital Commerce Usage Behavior: A Multiple Country Perspective (abstract)

The Dark Side of Online Channels: A Relational Norm Perspective (abstract)

Macro-Events and the Retail Landscape: Unveiling the Dynamics of Business Model Adaptation and Retailer Strategy (abstract)

Socio Technical Perspective for Omnichannel Retailers: Structured Abstract (abstract)

Persistence of Customers during their Shopping Journey (abstract)

Retail Implications of COVID’s Disruption to Household Purchase Cycles (abstract)

Enhancing User Engagement on Destination Brand Facebook Pages (abstract)

Building Personal Brands on Instagram: The Case of Celebrity Chefs (abstract)

Self-Quantification via Branded Applications: A Windfall for Consumer Brand Relationships? (abstract)

Self-Wise in the Digital World: Ignoring Advice from Medical AI (abstract)

Vegan = Sustainable & Healthy? The Impact Of Vegan And Vegetarian Labels On Emerging Lay Theories: Structured Abstract (abstract)

The Role of Consumer Empowerment and Trust in the Disclosure of Personal Health Data: An Abstract (abstract)

Applications of Metaverse in Tourism Marketing: A Systematic Literature Review (abstract)

Immersive Branded Environment: What Are the Factors Leading to its Use? Structured Abstract (abstract)

Affordances of immersive technologies for Tourism Metaverse: Structured Abstract (abstract)

Conceptualization and Measurement of Virtual Reality Consumer Brand Engagement: Structured Abstract (abstract)

I Want to Engage my Audience! The Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower's Engagement Behavior: An Abstract (abstract)

The Impact of Including Influencer Activism in Sponsored Influencer Posts on Purchase Intention: Structured Abstract (abstract)

From Fame to Enterprise: The Entrepreneurial Evolution of Social Media Influencers: Structured Abstract (abstract)

Impacts of #deinfluencing on Social Media: Structured Abstract (abstract)

Consumer Autonomous Value Formation through the Utilisation of SMBCs as ‘Value Vestige’: Structured Abstract (abstract)

Alexa, you or I changed: Enhancing consumers’ voice purchase intentions over time (abstract)

Towards Definition and Typology of Niche Social Networking Sites: Structured Abstract (abstract)

Panel Discussion: Business Education & Leadership in Africa (abstract)

Transformative Learning through Immersive Experiences in Sustainable Cities (abstract)

Plot-a-thon - A Constructivist Approach to Building Data Literacy Across Campus: Structured Abstract (abstract)

Examining the Virtual Infkuencer-Brand Personality Congruence and Propensity to Purchase Luxury Brands (abstract)

Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda (abstract)

CSR Campaigns and Luxury Brands: Which Customers are Really Interested? (abstract)

A Guide to Reacquire Customers in the B2B Digitalized Context (abstract)

Managerial Communication Competence in Leading AI-integrated Service Teams (abstract)

Transparency in Intelligent Autonomous Systems: A Bibliometric Perspective: Structured Abstract (abstract)

Kinked Value of Time in a Digital Marketplace: Structured Abstract (abstract)

Examining the Role of Virtual Reality in Stimulating Consumers' Interest in an Unfamiliar Destination (abstract)

Exploring the Plight of Victims in Virtual Reality (abstract)

Global Strategic Alliances, Collaborative Relationships, and Evolving Business Models (abstract)

Trust, Distrust, and Performance of Global Strategic Alliances (abstract)

Drivers and Outcomes of Coopetition Capability (abstract)

Publishing International Marketing Research in Leading Academic Journals

Managing Customer-Centricity in Complex B2B Settings: Formulation and Implementation (abstract)

Enhancing Customer Centric-Processes in B2B Firms through Technology: Development of a Conceptual Framework (abstract)

The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies (abstract)

Nudging in a Retail Environment: A Consumer Perspective (abstract)

Sensory Design: Visually Communicating Sensory Features of Products in Interfaces (abstract)

The Congruency of Visual-spatial Properties of Chinese Brand Names and Advertising Copy on Brand Memory: Structured Abstract (abstract)

Enhancing Advergame Effectiveness: The Role of Congruence Between Game Rules and Brand Positioning in Legitimacy, Attitudes and Purchase Intentions: Structured Abstract (abstract)

Human-Like or Not? Exploring the Effects of Anthropomorphism, Authenticity, and Parasocial Interactions on Intention to Donate by Comparing Two Types of Virtual Influencers (abstract)

How Uncanny Are Virtual vs. Human Influencers: A Text Mining Approach (abstract)

Behind the Avatar: Exploring the Influence of Anonymity and Personal Disclosure on Influencer Marketing (abstract)

“Mars and Venus” in Femvertising? Gender Influence on the Perception of Women's Empowerment in Advertising (abstract)

Do Emotions Impact Response to Anti-Smoking Appeals? (abstract)

Menstrual Messaging Matters: Examining the Influence of Advertising Message Styles (abstract)

B2B Sales Professionals Cultivating the Positive Experience of the Key Customers (abstract)

The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types (abstract)

Does Sales Training by a Retail Store Hurt or Help a Luxury Brand? (abstract)

You Can’t Have One without the Other (abstract)

An Examination of Digital Corporate Apologies Featuring Pet Images in Response to Service Failures: Structured Abstract (abstract)

Touch, Swipe, And Tilt: Exploring The Impact Of Mobile In-App Advertising Content On Consumer Brand Choice Intention (abstract)

Revving Up Loyalty: Online Brand Communities and Brand Identification in Motorsport: Structured Abstract (abstract)

Humor as Consumer Stress-Coping and Well-being Resource: Towards an Integrative Model: Structured Abstract (abstract)

Exploring Fear of Recurrence during the Chronically Ill Patient Journey: Structured Abstract (abstract)

Marketing Decision-Making and Anxiety: Integrative Conceptual Review and Theory Development (abstract)

Decoding Audience Engagement in the Digital Era - A Bibliometric Analysis (abstract)

The Effectiveness of Virtual Influencers in an Emerging Market: Understanding the Impact of Virtual Influencer Attributes on Purchase Intentions: An Abstract (abstract)

Revolutionizing Product Descriptions: The Impact Of AI Generated Product Descriptions On Product Quality Perception And Purchase Intention: Structured Abstract (abstract)

Panel Discussion: Connecting the Academy to Marketing Practice (abstract)

Augmented Reality's Influence in Shaping Consumer Participation in Value Co-Creation: Exploration of Online Retail Context (abstract)

Exploring How Saliency of Online Audiences Interrupts the Privacy Paradox in Augmented Reality Applications: An Abstract (abstract)

AI Augmented Reality Digital Assistants: How Using an Anthropomorphized Digital Assistant Influences Service Experience Satisfaction: Structured Abstract (abstract)

The Value of Wine Drinking: A Scale Development (abstract)

It’s not Just about Drinking! Exploring Behavioral Intentions in a Wine Festival Setting: Structured Abstract (abstract)

The Effect of Front-of-Pack Labels on Children’s Food Perception and Choice (abstract)

The Healthy = (Un)Tasty Intuition Concerning Colour in Organic Wine Labels: Structured Abstract (abstract)

Social Responsibility, Climate Change Concerns, and Circular Economy Engagement Bebahviour: Does Future Focus Matter? (abstract)

Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention (abstract)

Leveraging Consumer Brand Engagement to Boost Climate Positive Behavior (abstract)

Luxury Brand as Business Partner: Conceptualization and Measurement of the Influence of Consumers’ Resale Behavior on Luxury Brands Perceptions: Structured Abstract (abstract)

What Drives and Conditions Second-Hand Luxury Fashion Shopping (abstract)

Coolness Factor: The Impact of Luxury Brands on NFT Acquisition Intentions in the Digital and Metaverse Era: Structured Abstract (abstract)

Whispers of Luxury: Analysing the role of Self-Congruity in Inconspicuous Consumption: Structured Abstract (abstract)

To Have and to Hold, Forever and Ever - The Post-Purchase Journey of Luxury Packaging (abstract)

Luxury Addiction: Scale Development and Validation (abstract)

The Impact of Digital Technologies on Marketing and Consumer Behaviour in Africa: Mobile Payment Technology Platforms and the Formation of Dynamic Marketing Capabilities in Retail SMEs in Nigeria: Structured Abstract (abstract)

Entrepreneurial/Small Business Marketing: Firm Resilience, Resource Loss and Entrepreneurial Well-Being: Insights from a Low Resource Context in sub-Saharan Africa (abstract)

Connecting, Worshiping, and Consuming. A Study of Muslim and Jewish Pilgrimage in Morocco (abstract)

Towards An Integrative Theory Of Innovation Failure (abstract)

Creative Deviance Contagion and its Effects on Bootlegging Activity and Competitive Advantage: Structured Abstract (abstract)

Customer Involvement in Co-Development: Problem-Solving and Decision-Making in New Product Development (abstract)

Exploring the Nature and Types of Customer-based Knowledge Integration Capabilities (KICs) in Service Innovation (abstract)

Reimagining the Service-Dominant Logic (SDL) through Consumer Culture Theory’s (CCT) Perspective: The Different Meanings in Consuming Islamic Life Insurance (abstract)

The Power of Digital Health Service Ecosystem: Creating Transformative Value: An Extended Abstract (abstract)

Patients’ Perspectives of Co-creation in Healthcare Encounters: Structured Abstract (abstract)

The Consequences of Mediator Intervention in Service Failure-Recovery Situations: An Examination of Coalition Effects (abstract)

Leveraging Transformative Service Research and Initiatives to Support Humanitarian Efforts in Palestine: Addressing the Weaponization of Essential Services (abstract)

How To Win Back Customers Who Left After A Service Failure (abstract)

Services Marketing in the Digital Age: Insights from the Semantic Brand Score (abstract)

A Meta-Analysis of Automated Social Presence in Service Robot-led Service Encounters: An Abstract (abstract)

Social Isolation and Information Sharing as Drivers of Generation Z’s Subjective-Wellbeing (abstract)

The Role of Smart Objects in Consumption Practices: An Assemblage Theory Perspective to Amateur Cycling (abstract)

Fostering Customer Relationship Performance and Connectedness with Augmented Reality Apps. A Mixed Methods Approach (abstract)

The VR Experience and Purchase Intentions in the Real State (abstract)

When the Link between Users and Digital Sharing Platform Breaks Down: Exploring the User's Processus of Discontinuance (abstract)

Good Vibrations for Doing Good: The Impact of Haptic Technologies on Identification and Attitudes in Mobile Charity Advertising: Structured Abstract (abstract)

“Vote to Help Us Decide the Cause to Be Supported.” Examining the Effects of Choice-of-Cause in Cause-Related Marketing: Structured Abstract (abstract)

Reward Donate or Not Donate? Cultural Orientation and Loyal Reward Donation (abstract)

The Influence of Country-Stereotypes on Attitudes toward Social Innovations: A Proposed Conceptualization (abstract)

Out of Sight Out of Mind! Do the Sustainability Motives Embedded in a Nearshoring Decision Always Pay Off? (abstract)

Competitive Unpredictability In Export Markets: Structured Abstract (abstract)

Geographical Indications as Strategy for International Market Orientation: A Bibliometric and Systematic Review of the Literature (abstract)

Marketing Implications given Africa's Floating Middle-Class Mindset and Aspirations: Structured Abstract (abstract)

There’s Something Funny About Humour: Towards a New Understanding of Humour in Marketing & its Use Online (abstract)

Pareto Market Share of COO Wine Brands and the Sources of Sales Growth Potential: Structured Abstract (abstract)

Lights, Camera, Inequality: The Underlying Gender Bias in Celebrity Endorsements (abstract)

Creative Symbolic Immortality and Consumers' Evaluation of Posthumous Artistic Products: Structured Abstract (abstract)

A Story Well Told - Narrativity. Speaker Prosody and the Online Sharing of Video Content: Structured Abstract (abstract)

Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? - A Field Study (abstract)

The Impact of Online Consumer Review Confusion on Online Shopping Cart Abandonment: A Mediating Role of Perceived Risk and Moderating Role of Mindfulness: Structured Abstract (abstract)

Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation: Structured Abstract (abstract)

An Investigation of the Effect of Ambient Illuminance on Consumer Indulgence (abstract)

Brand Purpose Ethical Evaluation by the Customer Based on the Hunt-Vitell (HV) Theory of Ethics (abstract)

Marketing Context Matters: The Role of Creative Mind-Sets on Attitude Toward Incongruity (abstract)

Structured Abstract: The Transformational Power of Gifts: Feeling Grounded in Difficult Times (abstract)

A Classification of Life Events: An Abstract (abstract)

Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured Abstract (abstract)

What the Sales Manager Needs to Know about the Sales Performance in B2B Service Context (abstract)

To Be or Not to Be Funny in International B2B by Culture (abstract)

Less is more – How to Improve the Physical B2B Trade Fair Experience (abstract)

Exploring the Strategic Objectives behind the Gamification Dynamics of Crowdsourcing: An Upstream Approach (abstract)

The Impact of Object Manipulation on the Immersive Experience in 3D Virtual Worlds: Scale Development and Validation (abstract)

The Impact of Digital Tools on Sales and Marketing in Generating New Product Ideas (abstract)

Deep or Shallow Mental Processing? Consumers Responses to Robots’ Anthropomorphism (abstract)

Marketing as the Duty to Care for Stakeholders, Society and the Environment (abstract)

Cognitive, Affective, and Social Drivers of Fan-Related Behavior (abstract)

A National Customer Experience Barometer - Towards Testing a New Customer Experience Index (abstract)

Artificial Intelligence Facilitated Brand-Consumer Conversation: Face-Work Theory Perspective (abstract)

Influence of Brand Hearsay on Smart Health Wearable Purchase Intentions: The Mediating Roles of Brand Trust and Loyalty (abstract)

A Human Touch in a Gener(AI)ted World: Human vs. AI Brand Promotion and Recovery (abstract)

Voice Skills and Product Control (abstract)

Bridging Research and Practice: The Case of the Net Promoter Score (abstract)

Empowering Marketing Research: Harnessing the Power of Language Models and Machine Learning in Two Studies. An abstract (abstract)

Exploring The Efficacy of Social Practice in Shaping Consumer Sustainable Post-Consumption Journey: A Structured Abstract (abstract)

Systematic Literature Review on Audience Reception and Interpretation of LGBTQ+ Advertisement (abstract)

Resource Scarcity and Psychological Well-Being: Is Less Really More? (abstract)

The Effects of Cookie Notice on Customers’ Avoidance Behavior: The Role of Perceptual Fluency (abstract)

The Dark Side of Online Communities of Fitness App Users: Effects of Social Comparison and Tie-Strength (abstract)

How Product Deciphering App Digital Activism Influences User Behavior: A Moderated Mediation Model (abstract)

Seeing into the Future: The Impact of Digital Tools on Future Financial Planning: An Abstract (abstract)

Effects of Digital Technologies on the Role, Functions, and Interplay of Marketing and Sales Departments in Technical B2B Companies (abstract)

The Dynamics of Strategic Imitation in Emerging Economies: An Exploratory Case Study Analysis of Low and Medium Tech (LMT) firms in Vietnam (abstract)

How and When Do Disruption Management Strategies Lead to Performance? (abstract)

Synergizing Marketing and Political Capabilities: Structured Abstract (abstract)

When Telling More about Price Returned to Producers Backslash: How to Explain the Price Paid to Producers in Cooperatives for Consumers to Find it Fair? (abstract)

Should Brands Disclose Historical Transgression?: Structured Abstract (abstract)

Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis: Structured Abstract (abstract)

Charity & Human Brands, Moderating Role of Charity’s Perceived Trustworthiness in Cultivating Donations: An Abstract (abstract)

Exploring the Influence of Television Series on National Brand Experience: Structured Abstract (abstract)

Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions (abstract)

Fostering Collaboration: Exploring Drivers of Value Co-Creation and Loyalty in Latin American E-commerce Markets: An Abstract. (abstract)

Organizational Impediments to Marketing Agility in Emerging Markets (abstract)

Unlocking the Potential of Prosocial Motives in Fostering Environmental and Social Innovation: The Roles of Creativity-Relevant Skills and Business Moral Values (abstract)