Program for Thursday, June 27th: Talk View

PROGRAM FOR THURSDAY, JUNE 27TH: TALK VIEW

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View: with abstracts session overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

08:30-09:00

Augmented Reality's Influence in Shaping Consumer Participation in Value Co-Creation: Exploration of Online Retail

Zineb Lazrek, Chakib Hamadi

09:00-09:30

Exploring How Saliency of Online Audiences Interrupts the Privacy Paradox in Augmented Reality Applications: An

Peilin Jiang, Kirsten Cowan, Jennifer Yule

09:30-10:00

AI Augmented Reality Digital Assistants: How Using an Anthropomorphized Digital Assistant Influences Service Experience Satisfaction: Structured

Jennifer Brannon Barhorst, Hannah Marriott, Graeme McLean

08:30-08:52

The Value of Wine Drinking: A Scale Development

Gwarlann De Kerviler, Barry Babin, Pol Solanelles

08:52-09:14

It’s not Just about Drinking! Exploring Behavioral Intentions in a Wine Festival Setting: Structured

Antonella Garofano, Francesca Rivetti, Angelo Riviezzo

09:14-09:37

The Effect of Front-of-Pack Labels on Children’s Food Perception and Choice

E. Karampournioti, S. Schmidt, L. Walten, S. Muetze, K.-P. Wiedmann

09:37-10:00

The Healthy = (Un)Tasty Intuition Concerning Colour in Organic Wine Labels: Structured Abstract

Olivia Petit, Qian Janice Wang, Charles Spence

08:30-09:00

Social Responsibility, Climate Change Concerns, and Circular Economy Engagement Bebahviour: Does Future Focus

Emmanuel Silva Quaye

09:00-09:30

Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual

David Bourdin, Lisa Greslehner, Ilona Pezenka

09:30-10:00

Leveraging Consumer Brand Engagement to Boost Climate Positive Behavior

Linda Hollebeek, Raffaele Filieri, Kirk Plangger, Cleopatra Veloutsou

08:30-09:00

Luxury Brand as Business Partner: Conceptualization and Measurement of the Influence of Consumers’ Resale Behavior on Luxury Brands Perceptions: Structured

Camille Bardin, Aurélie Kessous, Pierre Valette-Florence

09:00-09:30

What Drives and Conditions Second-Hand Luxury Fashion Shopping

Giuseppe Musarra, Karen Bowen, Constantine Katsikeas, Stavroula Spyropoulou

09:30-10:00

Coolness Factor: The Impact of Luxury Brands on NFT Acquisition Intentions in the Digital and Metaverse Era: Structured

Ana Sousa, Belém Barbosa, Luís André Fernandes

08:30-09:00

Whispers of Luxury: Analysing the role of Self-Congruity in Inconspicuous Consumption: Structured

Isabella Maggioni, Alice Noris

09:00-09:30

To Have and to Hold, Forever and Ever - The Post-Purchase Journey of Luxury Packaging

Moumita Das Gyomlai, Jessica Babin Weeks

09:30-10:00

Luxury Addiction: Scale Development and Validation

Anastasia Stathopoulou, George Christodoulides, Gabriele Murtas

08:30-09:00

The Impact of Digital Technologies on Marketing and Consumer Behaviour in Africa: Mobile Payment Technology Platforms and the Formation of Dynamic Marketing Capabilities in Retail SMEs in Nigeria: Structured

Rotimi Olaniyan, Michael Ehret

09:00-09:30

Entrepreneurial/Small Business Marketing: Firm Resilience, Resource Loss and Entrepreneurial Well-Being: Insights from a Low Resource Context in sub-Saharan

D. Essuman, N. Boso, P.A. Asamany, H. Ataburo, F. Asiedu-Appiah

09:30-10:00

Connecting, Worshiping, and Consuming. A Study of Muslim and Jewish Pilgrimage in Morocco

Mona Moufahim

10:30-10:52

Towards An Integrative Theory Of Innovation Failure

Gerard Athaide, Sandeep Salunke, Amali Wijekoon

10:52-11:14

Creative Deviance Contagion and its Effects on Bootlegging Activity and Competitive Advantage: Structured

Chris Storey

11:14-11:37

Customer Involvement in Co-Development: Problem-Solving and Decision-Making in New Product

Tereza Dean, Haisu Zhang, Yazhen Xiao

11:37-12:00

Exploring the Nature and Types of Customer-based Knowledge Integration Capabilities (KICs) in Service

Amali Wijekoon, Sandeep Salunke, Gerard Athaide

10:30-11:00

Reimagining the Service-Dominant Logic (SDL) through Consumer Culture Theory’s (CCT) Perspective: The Different Meanings in Consuming Islamic Life

Nick Yip, Nur Nadia Adjrina Kamaruddin

11:00-11:30

The Power of Digital Health Service Ecosystem: Creating Transformative Value: An Extended Abstract

Roberta Sebastiani, Alessia Anzivino

11:30-12:00

Patients’ Perspectives of Co-creation in Healthcare Encounters: Structured Abstract

Kingsley Agyapong, Cláudia Simões

10:30-11:00

The Consequences of Mediator Intervention in Service Failure-Recovery Situations: An Examination of Coalition

Anna Mardumyan, William Sabadie

11:00-11:30

Leveraging Transformative Service Research and Initiatives to Support Humanitarian Efforts in Palestine: Addressing the Weaponization of Essential

Ahmed Al-Abdin, Amir Raki

11:30-12:00

How To Win Back Customers Who Left After A Service Failure

Anthony Chung Chai Man, William Sabadie

10:30-10:52

Services Marketing in the Digital Age: Insights from the Semantic Brand Score

A. Fronzetti Colladon, R. Vestrelli, F. Grippa, L. Segneri, A. Pezzi

10:52-11:14

A Meta-Analysis of Automated Social Presence in Service Robot-led Service Encounters: An Abstract

Antoine Juquelier, Ingrid Poncin, Simon Hazée

11:14-11:37

Social Isolation and Information Sharing as Drivers of Generation Z’s Subjective-Wellbeing

Dahlia El-Manstrly, Teidorlang Lyngdoh, Krishnan Jeesha

11:37-12:00

The Role of Smart Objects in Consumption Practices: An Assemblage Theory Perspective to Amateur

Daniele Dalli

10:30-10:52

Fostering Customer Relationship Performance and Connectedness with Augmented Reality Apps. A Mixed Methods

Waqar Nadeem, Abdul Ashraf

10:52-11:14

The VR Experience and Purchase Intentions in the Real State

Berga Rodrigues, Maria Correia Loureiro, Gonçalves, Guerreiro, Godinho Bilro

11:14-11:37

When the Link between Users and Digital Sharing Platform Breaks Down: Exploring the User's Processus of

Lien Duong

11:37-12:00

Good Vibrations for Doing Good: The Impact of Haptic Technologies on Identification and Attitudes in Mobile Charity Advertising: Structured

Sonia Capelli, Margot Racat

10:30-11:00

“Vote to Help Us Decide the Cause to Be Supported.” Examining the Effects of Choice-of-Cause in Cause-Related Marketing: Structured

Hajer Bachouche, Ouidade Sabri, Ekin Pehlivan, Emna Cherif

11:00-11:30

Reward Donate or Not Donate? Cultural Orientation and Loyal Reward Donation

Hsinhui Sunny Hu, Shu-Fang Lin, H.G. Parsa

11:30-12:00

The Influence of Country-Stereotypes on Attitudes toward Social Innovations: A Proposed

Gianfranco Walsh, Evmorfia Karampournioti, Heiner Evanschitzky

12:00-13:30 AMS WMC Recognition Lunch