Program for Wednesday, June 26th: Talk View

PROGRAM FOR WEDNESDAY, JUNE 26TH: TALK VIEW

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8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

08:30-09:00

How Internal and External Initiatives Drive Sustainable Behavior Even with No Mandated Policy: A Case Study of Greensburg,

Matthew Lunde, Jon Chenchar

09:00-09:30

Youth Empowerment for Effective Climate Negotiations: The Role of Conflict Management: Structured

Isabella Maggioni, Daniela Corsaro, Martina Frizzo

09:30-10:00

The Impact Of The Eco-score On The Willingness To Pay A Price Premium To Promote More Sustainable Garments: An

Anthony Chung Chai Man, Béatrice Bellini

08:30-08:52

Retail Surveillance: From Consumers’ Interaction to Data Extraction when In-store and Online

D. Davlembayeva, E. Pantano, D. Marikyan, F. Serravalle, D. Scarpi

08:52-09:14

The Influence of the Depth of the Menu on E-commerce Websites on the Reactions of Web Users

Jean-François Lemoine, Thomas Sender

09:14-09:37

Influence of Consumers’ Trustworthiness Beliefs and Regulatory Focus on Digital Commerce Usage Behavior: A Multiple Country

Abdul Ashraf, Narongsak Thongpapanl

09:37-10:00

The Dark Side of Online Channels: A Relational Norm Perspective

Rohail Ashraf, Hawazen Alamoudi, Majid Alharthi, Muhammad Asif Khan

08:30-08:52

Macro-Events and the Retail Landscape: Unveiling the Dynamics of Business Model Adaptation and Retailer

Murali Mantrala, Shankar Ganesan, Nandini Nim

08:52-09:14

Socio Technical Perspective for Omnichannel Retailers: Structured Abstract

Sadiah Timol, Russel Kingshott, Aneeshta Gunness

09:14-09:37

Persistence of Customers during their Shopping Journey

Helen Cocco, Nathalie Demoulin

09:37-10:00

Retail Implications of COVID’s Disruption to Household Purchase Cycles

Mike Palazzolo, Aswhin Aravindakshan, Kay Peters, Prasad Naik

08:30-09:00

Enhancing User Engagement on Destination Brand Facebook Pages

Chebli Youness, Cynthia Assaf, Pierre Valette-Florence, Varsha Jain

09:00-09:30

Building Personal Brands on Instagram: The Case of Celebrity Chefs

Mariem El Euch Maalej, Karine Raïes, Marielle Salvador, Jean-Louis Chandon

09:30-10:00

Self-Quantification via Branded Applications: A Windfall for Consumer Brand Relationships?

Meriem Agrebi, Sinda Agrebi

08:30-09:00

Self-Wise in the Digital World: Ignoring Advice from Medical AI

Niek Althuizen, Victoria-Sophie Osburg

09:00-09:30

Vegan = Sustainable & Healthy? The Impact Of Vegan And Vegetarian Labels On Emerging Lay Theories: Structured

Sandra Holub, Florian Goller, Julia Eisner, Elisabeth Steiner

09:30-10:00

The Role of Consumer Empowerment and Trust in the Disclosure of Personal Health Data: An Abstract

Emna Cherif, Nora Bezaz

08:30-08:52

Applications of Metaverse in Tourism Marketing: A Systematic Literature Review

Kexin Qin, Kirsten Cowan, Teea Palo

08:52-09:14

Immersive Branded Environment: What Are the Factors Leading to its Use? Structured Abstract

V. Vannucci, F. Bonetti, M. Montecchi, A. Roggeveen, R. Rialti

09:14-09:37

Affordances of immersive technologies for Tourism Metaverse: Structured Abstract

Aishwarya Singhal, Rodrigo Perez Vega, Pavel Reyes Mercado, Marcello Mariani

09:37-10:00

Conceptualization and Measurement of Virtual Reality Consumer Brand Engagement: Structured Abstract

Anouk de Regt, Stuart Barnes, Kirk Plangger

10:30-10:52

I Want to Engage my Audience! The Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower's Engagement Behavior: An

Estefania Ballester, Carla Ruiz, Natalia Rubio, Cleopatra Veloutsou

10:52-11:14

The Impact of Including Influencer Activism in Sponsored Influencer Posts on Purchase Intention: Structured

Liyu Gao, Ben Marder, Ewelina Lacka, Jonas Colliander

11:14-11:37

From Fame to Enterprise: The Entrepreneurial Evolution of Social Media Influencers: Structured

Jiseon Han, George Balabanis

11:37-12:00

Impacts of #deinfluencing on Social Media: Structured Abstract

Valeria Penttinen, Robert Ciuchita, Susanne Pedersen

10:30-11:00

Consumer Autonomous Value Formation through the Utilisation of SMBCs as ‘Value Vestige’: Structured

Magda Marchowska-Raza

11:00-11:30

Alexa, you or I changed: Enhancing consumers’ voice purchase intentions over time

E. Schweiger, T. Bressgott, D. Grewal, D. Mahr, M. Wetzels, A. Guha

11:30-12:00

Towards Definition and Typology of Niche Social Networking Sites: Structured Abstract

Jelena Filipovic

10:30-11:30

Panel Discussion: Business Education & Leadership in Africa

Joel Le Bon, Dwight Merunka, Manish Bundhun, Jeremy Charoux, Jeremy Ruiters

10:30-11:00

Transformative Learning through Immersive Experiences in Sustainable Cities

A. Gunness, K. Holmes, R. Ouschan, S. Dickinson-Delaporte, S. Baboo, M. Thompson

11:00-11:30

Plot-a-thon - A Constructivist Approach to Building Data Literacy Across Campus: Structured Abstract

Sohui Lee, Ekin Pehlivan, Taylan Yalcin

10:30-11:00

Examining the Virtual Infkuencer-Brand Personality Congruence and Propensity to Purchase Luxury

Neha Yadav, Khyati Jagani

11:00-11:30

Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda

Damini Goyal Gupta, Varsha Jain, Jacqueline Eastman

11:30-12:00

CSR Campaigns and Luxury Brands: Which Customers are Really Interested?

Felipe Pantoja, Andrea Montoya Zaragoza, Victoria-Sophie Osburg

10:30-11:00

A Guide to Reacquire Customers in the B2B Digitalized Context

Ismael Delgado, Rocio Rodriguez, Göran Svensson

11:00-11:30

Managerial Communication Competence in Leading AI-integrated Service Teams

J. Koponen, S. Julkunen, A. Laajalahti, M. Turunen, B. Spitzberg

11:30-12:00

Transparency in Intelligent Autonomous Systems: A Bibliometric Perspective: Structured Abstract

Carmen Lopez, Fatima Wang, Shintaro Okazaki

13:30-14:00

Kinked Value of Time in a Digital Marketplace: Structured Abstract

Tommi Laukkanen, Heli Hallikainen

14:00-14:30

Examining the Role of Virtual Reality in Stimulating Consumers' Interest in an Unfamiliar

Mohammed Aldossary, Mansour Alyahya, Graeme McLean

14:30-15:00

Exploring the Plight of Victims in Virtual Reality

Alena Kostyk, Kirsten Cowan, Laurence Dessart

13:30-13:52

Global Strategic Alliances, Collaborative Relationships, and Evolving Business Models

Constantinos Leonidou, Giuseppe Musarra

13:52-14:15

Trust, Distrust, and Performance of Global Strategic Alliances

Giuseppe Musarra, Karen Bowen, Constantine Katsikeas, Stavroula Spyropoulou

14:15-14:38

Drivers and Outcomes of Coopetition Capability

S. Zulu-Chisanga, N. Boso, C. Leonidou, M. Hultman, A. Nalmpanti

14:38-15:00

Publishing International Marketing Research in Leading Academic Journals

Constantine Katsikeas

13:30-14:00

Managing Customer-Centricity in Complex B2B Settings: Formulation and Implementation

Kofi Osei-Frimpong, Nouha Berrada

14:00-14:30

Enhancing Customer Centric-Processes in B2B Firms through Technology: Development of a Conceptual

Wünderlich, Blut, Brock, Heirati, Jensen, Paluch, Roetzmeier-Keuper, Toth

14:30-15:00

The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies

R. Rodriguez, C. Otero-Neira, N. Hogevold, G. Svensson, C. Padin

13:30-13:52

Nudging in a Retail Environment: A Consumer Perspective

C. Dianoux, S. Heitz-Spahn, B. Siadou-Martin, J.-M. Ferrandi, G. Thévenot

13:52-14:14

Sensory Design: Visually Communicating Sensory Features of Products in Interfaces

Manuel da Silva, Gordy Pleyers, Jean Vanderdonckt

14:14-14:37

The Congruency of Visual-spatial Properties of Chinese Brand Names and Advertising Copy on Brand Memory: Structured

Fanny Fong Yee Chan

14:37-15:00

Enhancing Advergame Effectiveness: The Role of Congruence Between Game Rules and Brand Positioning in Legitimacy, Attitudes and Purchase Intentions: Structured

Amélie Joassard, Sonia Capelli

13:30-14:00

Human-Like or Not? Exploring the Effects of Anthropomorphism, Authenticity, and Parasocial Interactions on Intention to Donate by Comparing Two Types of Virtual

Tze-Hsien Liao

14:00-14:30

How Uncanny Are Virtual vs. Human Influencers: A Text Mining Approach

Joshua Enzig, João Guerreiro, Sandra Loureiro

14:30-15:00

Behind the Avatar: Exploring the Influence of Anonymity and Personal Disclosure on Influencer

Berkay Mudrisler, Zixuan Cheng, Anouk de Regt, Joel Lo Ribeiro

13:30-14:00

“Mars and Venus” in Femvertising? Gender Influence on the Perception of Women's Empowerment in

Oula Bayarassou, Haithem Guizani, Hager Bachouche, Emna Cherif

14:00-14:30

Do Emotions Impact Response to Anti-Smoking Appeals?

Dan Petrovici, Linda Golden, Roger Giner-Sorolla, Riadh Salhi

14:30-15:00

Menstrual Messaging Matters: Examining the Influence of Advertising Message Styles

Christina Papadopoulou, Vita Kadile, Gabrielle Malone, Aristeidis Theotokis

15:30-15:52

B2B Sales Professionals Cultivating the Positive Experience of the Key Customers

Michel Klein, Laurianne Schmitt, Bruno Lussier

15:52-16:14

The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer

Ilona Szőcs, Milena Micevski, Selma Kadic-Maglajlic

16:14-16:37

Does Sales Training by a Retail Store Hurt or Help a Luxury Brand?

Moumita Das Gyomlai, Dominique Rouziès

16:37-17:00

You Can’t Have One without the Other

Willy Bolander, Alec Pappas

15:30-16:00

An Examination of Digital Corporate Apologies Featuring Pet Images in Response to Service Failures: Structured

Laura Lavertu, Ben Marder, Amin Nazifi, Kirsten Cowan

16:00-16:30

Touch, Swipe, And Tilt: Exploring The Impact Of Mobile In-App Advertising Content On Consumer Brand Choice

Yusuf Oc, Stefan Bernritter, Kirk Plangger, Francesca Sotgiu

16:30-17:00

Revving Up Loyalty: Online Brand Communities and Brand Identification in Motorsport: Structured

Alexander Hedlund, Jeandri Robertson, Caitlin Ferreira

15:30-16:00

Humor as Consumer Stress-Coping and Well-being Resource: Towards an Integrative Model: Structured

Tomaz Kolar

16:00-16:30

Exploring Fear of Recurrence during the Chronically Ill Patient Journey: Structured Abstract

Judith Partouche-Sebban, Saeedeh Rezaee Vessal, Alain Toledano

16:30-17:00

Marketing Decision-Making and Anxiety: Integrative Conceptual Review and Theory Development

Anne Souchon

15:30-16:00

Decoding Audience Engagement in the Digital Era - A Bibliometric Analysis

Pooja Shrivastava, Shaphali Gupta, Nikhil Tiwari

16:00-16:30

The Effectiveness of Virtual Influencers in an Emerging Market: Understanding the Impact of Virtual Influencer Attributes on Purchase Intentions: An

Nkosivile Madinga, Ntsatsi Zulu, Adrianne Mabotja, Ana Silva

16:30-17:00

Revolutionizing Product Descriptions: The Impact Of AI Generated Product Descriptions On Product Quality Perception And Purchase Intention: Structured

Julia Eisner, Sandra Holub, Florian Goller, Elisabeth Steiner

15:30-17:00

Panel Discussion: Connecting the Academy to Marketing Practice

N. Terblanche, J.-L. Herrmann, B. Babin, M. Bellaouaied, J. Le Bon, D. Douglas