AMSWMC25: 2024 ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS

This page contains an index consisting of author-provided keywords.

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#LikeAgirl campaign	“Mars and Venus” in Femvertising? Gender Influence on the Perception of Women's Empowerment in Advertising
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360-virtual store	Kinked Value of Time in a Digital Marketplace: Structured Abstract
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Absorptive capacity	The Dynamics of Strategic Imitation in Emerging Economies: An Exploratory Case Study Analysis of Low and Medium Tech (LMT) firms in Vietnam
Academic Research	Panel Discussion: Connecting the Academy to Marketing Practice
Active creative imitation	The Dynamics of Strategic Imitation in Emerging Economies: An Exploratory Case Study Analysis of Low and Medium Tech (LMT) firms in Vietnam
Active healthcare	Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured Abstract
adolescents	Do Emotions Impact Response to Anti-Smoking Appeals?
Advergames	Enhancing Advergame Effectiveness: The Role of Congruence Between Game Rules and Brand Positioning in Legitimacy, Attitudes and Purchase Intentions: Structured Abstract
Advertising	Enhancing Advergame Effectiveness: The Role of Congruence Between Game Rules and Brand Positioning in Legitimacy, Attitudes and Purchase Intentions: Structured Abstract
Advertising content	Touch, Swipe, And Tilt: Exploring The Impact Of Mobile In-App Advertising Content On Consumer Brand Choice Intention
Advertising copy	The Congruency of Visual-spatial Properties of Chinese Brand Names and Advertising Copy on Brand Memory: Structured Abstract
Aesthetic association	The Congruency of Visual-spatial Properties of Chinese Brand Names and Advertising Copy on Brand Memory: Structured Abstract
Affordances	Affordances of immersive technologies for Tourism Metaverse: Structured Abstract
Africa	Marketing Implications given Africa's Floating Middle-Class Mindset and Aspirations: Structured Abstract
African Digital landscapes	The Impact of Digital Technologies on Marketing and Consumer Behaviour in Africa: Mobile Payment Technology Platforms and the Formation of Dynamic Marketing Capabilities in Retail SMEs in Nigeria: Structured Abstract
Africa’s Talent Challenge	Panel Discussion: Business Education & Leadership in Africa
AI Label	Revolutionizing Product Descriptions: The Impact Of AI Generated Product Descriptions On Product Quality Perception And Purchase Intention: Structured Abstract
altruism	Exploring How Saliency of Online Audiences Interrupts the Privacy Paradox in Augmented Reality Applications: An Abstract
Amateur cycling	The Role of Smart Objects in Consumption Practices: An Assemblage Theory Perspective to Amateur Cycling
AMS	Panel Discussion: Connecting the Academy to Marketing Practice
Analytics	Plot-a-thon - A Constructivist Approach to Building Data Literacy Across Campus: Structured Abstract
Anime-Like Virtual Influencer	Human-Like or Not? Exploring the Effects of Anthropomorphism, Authenticity, and Parasocial Interactions on Intention to Donate by Comparing Two Types of Virtual Influencers
Anthropomorphism	Deep or Shallow Mental Processing? Consumers Responses to Robots’ Anthropomorphism Human-Like or Not? Exploring the Effects of Anthropomorphism, Authenticity, and Parasocial Interactions on Intention to Donate by Comparing Two Types of Virtual Influencers
Anxiety	Marketing Decision-Making and Anxiety: Integrative Conceptual Review and Theory Development
app self-connection	How Product Deciphering App Digital Activism Influences User Behavior: A Moderated Mediation Model
Arousal	An Investigation of the Effect of Ambient Illuminance on Consumer Indulgence
Artifical Intelligence	Revolutionizing Product Descriptions: The Impact Of AI Generated Product Descriptions On Product Quality Perception And Purchase Intention: Structured Abstract
Artificial Intelligence	Managerial Communication Competence in Leading AI-integrated Service Teams A Human Touch in a Gener(AI)ted World: Human vs. AI Brand Promotion and Recovery Artificial Intelligence Facilitated Brand-Consumer Conversation: Face-Work Theory Perspective Alexa, you or I changed: Enhancing consumers’ voice purchase intentions over time
Artificial Intelligence (AI)	Transparency in Intelligent Autonomous Systems: A Bibliometric Perspective: Structured Abstract
artist coolness	Cognitive, Affective, and Social Drivers of Fan-Related Behavior
Assemblage	The Role of Smart Objects in Consumption Practices: An Assemblage Theory Perspective to Amateur Cycling
Assemblage theory	Voice Skills and Product Control
Attitude	The Influence of Country-Stereotypes on Attitudes toward Social Innovations: A Proposed Conceptualization
attitude toward music	Cognitive, Affective, and Social Drivers of Fan-Related Behavior
Attitudes	Enhancing Advergame Effectiveness: The Role of Congruence Between Game Rules and Brand Positioning in Legitimacy, Attitudes and Purchase Intentions: Structured Abstract
Audience Engagement	Decoding Audience Engagement in the Digital Era - A Bibliometric Analysis
augmented reality	Exploring How Saliency of Online Audiences Interrupts the Privacy Paradox in Augmented Reality Applications: An Abstract Fostering Customer Relationship Performance and Connectedness with Augmented Reality Apps. A Mixed Methods Approach Augmented Reality's Influence in Shaping Consumer Participation in Value Co-Creation: Exploration of Online Retail Context AI Augmented Reality Digital Assistants: How Using an Anthropomorphized Digital Assistant Influences Service Experience Satisfaction: Structured Abstract
Authenticity	How Product Deciphering App Digital Activism Influences User Behavior: A Moderated Mediation Model Human-Like or Not? Exploring the Effects of Anthropomorphism, Authenticity, and Parasocial Interactions on Intention to Donate by Comparing Two Types of Virtual Influencers
Automated social presence	A Meta-Analysis of Automated Social Presence in Service Robot-led Service Encounters: An Abstract
Awareness	Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured Abstract
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B2B	Enhancing Customer Centric-Processes in B2B Firms through Technology: Development of a Conceptual Framework Effects of Digital Technologies on the Role, Functions, and Interplay of Marketing and Sales Departments in Technical B2B Companies Less is more – How to Improve the Physical B2B Trade Fair Experience What the Sales Manager Needs to Know about the Sales Performance in B2B Service Context A Guide to Reacquire Customers in the B2B Digitalized Context
B2B Relationships	B2B Sales Professionals Cultivating the Positive Experience of the Key Customers
B2B Selling	B2B Sales Professionals Cultivating the Positive Experience of the Key Customers
Behavior	A National Customer Experience Barometer - Towards Testing a New Customer Experience Index
Behavioral intention	Enhancing Advergame Effectiveness: The Role of Congruence Between Game Rules and Brand Positioning in Legitimacy, Attitudes and Purchase Intentions: Structured Abstract
Behavioral intentions	It’s not Just about Drinking! Exploring Behavioral Intentions in a Wine Festival Setting: Structured Abstract
Benchmark	A National Customer Experience Barometer - Towards Testing a New Customer Experience Index
Bibliometric Analysis	Decoding Audience Engagement in the Digital Era - A Bibliometric Analysis Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda
Bibliometrics	Transparency in Intelligent Autonomous Systems: A Bibliometric Perspective: Structured Abstract
Big data	Services Marketing in the Digital Age: Insights from the Semantic Brand Score
Bootlegging	Creative Deviance Contagion and its Effects on Bootlegging Activity and Competitive Advantage: Structured Abstract
Brand Advocacy	Reward Donate or Not Donate? Cultural Orientation and Loyal Reward Donation
Brand applications	Self-Quantification via Branded Applications: A Windfall for Consumer Brand Relationships?
Brand commitment	“Vote to Help Us Decide the Cause to Be Supported.” Examining the Effects of Choice-of-Cause in Cause-Related Marketing: Structured Abstract Self-Quantification via Branded Applications: A Windfall for Consumer Brand Relationships?
Brand Competence	Should Brands Disclose Historical Transgression?: Structured Abstract
Brand Concepts	CSR Campaigns and Luxury Brands: Which Customers are Really Interested?
Brand Coolness	Coolness Factor: The Impact of Luxury Brands on NFT Acquisition Intentions in the Digital and Metaverse Era: Structured Abstract
brand equity	Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis: Structured Abstract
brand extension	Marketing Context Matters: The Role of Creative Mind-Sets on Attitude Toward Incongruity
Brand growth	Pareto Market Share of COO Wine Brands and the Sources of Sales Growth Potential: Structured Abstract
Brand hearsay	Influence of Brand Hearsay on Smart Health Wearable Purchase Intentions: The Mediating Roles of Brand Trust and Loyalty
Brand Identification	Does Sales Training by a Retail Store Hurt or Help a Luxury Brand? Revving Up Loyalty: Online Brand Communities and Brand Identification in Motorsport: Structured Abstract
Brand logo	Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
Brand loyalty	Luxury Addiction: Scale Development and Validation Influence of Brand Hearsay on Smart Health Wearable Purchase Intentions: The Mediating Roles of Brand Trust and Loyalty
Brand Promotion	A Human Touch in a Gener(AI)ted World: Human vs. AI Brand Promotion and Recovery
Brand Purpose	Brand Purpose Ethical Evaluation by the Customer Based on the Hunt-Vitell (HV) Theory of Ethics
Brand Recovery	A Human Touch in a Gener(AI)ted World: Human vs. AI Brand Promotion and Recovery
Brand relationship	Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions
Brand Transgression	Should Brands Disclose Historical Transgression?: Structured Abstract
Brand trust	Influence of Brand Hearsay on Smart Health Wearable Purchase Intentions: The Mediating Roles of Brand Trust and Loyalty
Brand Warmth	Should Brands Disclose Historical Transgression?: Structured Abstract
brand-cause fit	“Vote to Help Us Decide the Cause to Be Supported.” Examining the Effects of Choice-of-Cause in Cause-Related Marketing: Structured Abstract
Brands	Artificial Intelligence Facilitated Brand-Consumer Conversation: Face-Work Theory Perspective
Bridging	How and When Do Disruption Management Strategies Lead to Performance?
Browsers	Kinked Value of Time in a Digital Marketplace: Structured Abstract
Buffering	How and When Do Disruption Management Strategies Lead to Performance?
business	Marketing as the Duty to Care for Stakeholders, Society and the Environment
Business disruptions	Macro-Events and the Retail Landscape: Unveiling the Dynamics of Business Model Adaptation and Retailer Strategy
Business Education in Africa	Panel Discussion: Business Education & Leadership in Africa
Business models	Global Strategic Alliances, Collaborative Relationships, and Evolving Business Models
Business relationaships	Global Strategic Alliances, Collaborative Relationships, and Evolving Business Models
business relationships	The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies
Buyer-seller	To Be or Not to Be Funny in International B2B by Culture
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Categorization	Towards Definition and Typology of Niche Social Networking Sites: Structured Abstract
cause related marketing	“Vote to Help Us Decide the Cause to Be Supported.” Examining the Effects of Choice-of-Cause in Cause-Related Marketing: Structured Abstract
celebrities’ death	Creative Symbolic Immortality and Consumers' Evaluation of Posthumous Artistic Products: Structured Abstract
Celebrity	Charity & Human Brands, Moderating Role of Charity’s Perceived Trustworthiness in Cultivating Donations: An Abstract
Celebrity Endorsements	Lights, Camera, Inequality: The Underlying Gender Bias in Celebrity Endorsements
Celebrity Production Theory	From Fame to Enterprise: The Entrepreneurial Evolution of Social Media Influencers: Structured Abstract
Charity	Charity & Human Brands, Moderating Role of Charity’s Perceived Trustworthiness in Cultivating Donations: An Abstract
charity advertising	Good Vibrations for Doing Good: The Impact of Haptic Technologies on Identification and Attitudes in Mobile Charity Advertising: Structured Abstract
Children	The Effect of Front-of-Pack Labels on Children’s Food Perception and Choice
Chinese brand names	The Congruency of Visual-spatial Properties of Chinese Brand Names and Advertising Copy on Brand Memory: Structured Abstract
Choice	“Vote to Help Us Decide the Cause to Be Supported.” Examining the Effects of Choice-of-Cause in Cause-Related Marketing: Structured Abstract
Chronic disease	Exploring Fear of Recurrence during the Chronically Ill Patient Journey: Structured Abstract
cigarette warnings	Do Emotions Impact Response to Anti-Smoking Appeals?
circular economy engagement	Social Responsibility, Climate Change Concerns, and Circular Economy Engagement Bebahviour: Does Future Focus Matter?
Climate change	Leveraging Consumer Brand Engagement to Boost Climate Positive Behavior Youth Empowerment for Effective Climate Negotiations: The Role of Conflict Management: Structured Abstract
climate change concerns	Social Responsibility, Climate Change Concerns, and Circular Economy Engagement Bebahviour: Does Future Focus Matter?
Cluster Analysis	A Classification of Life Events: An Abstract
Co-creation activity	Exploring the Strategic Objectives behind the Gamification Dynamics of Crowdsourcing: An Upstream Approach
coalition	The Consequences of Mediator Intervention in Service Failure-Recovery Situations: An Examination of Coalition Effects
Cognitive behavior reprogramming	Marketing Decision-Making and Anxiety: Integrative Conceptual Review and Theory Development
Collaboration	Global Strategic Alliances, Collaborative Relationships, and Evolving Business Models
collaborative consumption	When the Link between Users and Digital Sharing Platform Breaks Down: Exploring the User's Processus of Discontinuance
Colors	Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
Colour	The Healthy = (Un)Tasty Intuition Concerning Colour in Organic Wine Labels: Structured Abstract
Communal Norms	The Dark Side of Online Channels: A Relational Norm Perspective
communication	When Telling More about Price Returned to Producers Backslash: How to Explain the Price Paid to Producers in Cooperatives for Consumers to Find it Fair?
Community composting	Exploring The Efficacy of Social Practice in Shaping Consumer Sustainable Post-Consumption Journey: A Structured Abstract
Competence	Lights, Camera, Inequality: The Underlying Gender Bias in Celebrity Endorsements
Competitive strategy	The Dynamics of Strategic Imitation in Emerging Economies: An Exploratory Case Study Analysis of Low and Medium Tech (LMT) firms in Vietnam
Competitive unpredictability	Competitive Unpredictability In Export Markets: Structured Abstract
Complex B2B setting	Managing Customer-Centricity in Complex B2B Settings: Formulation and Implementation
Concept	Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions
Conceptual ambiguity	Bridging Research and Practice: The Case of the Net Promoter Score
Conceptual definition	Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions
Confirmatory Factor Analysis	The Value of Wine Drinking: A Scale Development
Conflict management	Youth Empowerment for Effective Climate Negotiations: The Role of Conflict Management: Structured Abstract
Congruence	Enhancing Advergame Effectiveness: The Role of Congruence Between Game Rules and Brand Positioning in Legitimacy, Attitudes and Purchase Intentions: Structured Abstract
Congruency	The Congruency of Visual-spatial Properties of Chinese Brand Names and Advertising Copy on Brand Memory: Structured Abstract
Connectedness	Fostering Customer Relationship Performance and Connectedness with Augmented Reality Apps. A Mixed Methods Approach
Conservation of Resources Theory	Entrepreneurial/Small Business Marketing: Firm Resilience, Resource Loss and Entrepreneurial Well-Being: Insights from a Low Resource Context in sub-Saharan Africa
construal level	Out of Sight Out of Mind! Do the Sustainability Motives Embedded in a Nearshoring Decision Always Pay Off?
construal levels	Menstrual Messaging Matters: Examining the Influence of Advertising Message Styles
Construct	Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions
Constructive deviance	Creative Deviance Contagion and its Effects on Bootlegging Activity and Competitive Advantage: Structured Abstract
Constructivist pedagogy	Plot-a-thon - A Constructivist Approach to Building Data Literacy Across Campus: Structured Abstract
Consumer aspiration	Marketing Implications given Africa's Floating Middle-Class Mindset and Aspirations: Structured Abstract
Consumer attitudes	Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured Abstract
Consumer Behavior	Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured Abstract Brand Purpose Ethical Evaluation by the Customer Based on the Hunt-Vitell (HV) Theory of Ethics Creative Symbolic Immortality and Consumers' Evaluation of Posthumous Artistic Products: Structured Abstract Coolness Factor: The Impact of Luxury Brands on NFT Acquisition Intentions in the Digital and Metaverse Era: Structured Abstract Fostering Collaboration: Exploring Drivers of Value Co-Creation and Loyalty in Latin American E-commerce Markets: An Abstract.
Consumer Behaviour	Revolutionizing Product Descriptions: The Impact Of AI Generated Product Descriptions On Product Quality Perception And Purchase Intention: Structured Abstract Exploring the Influence of Television Series on National Brand Experience: Structured Abstract
Consumer brand engagement	Conceptualization and Measurement of Virtual Reality Consumer Brand Engagement: Structured Abstract
Consumer confusion	The Impact of Online Consumer Review Confusion on Online Shopping Cart Abandonment: A Mediating Role of Perceived Risk and Moderating Role of Mindfulness: Structured Abstract
Consumer Culture Theory	Reimagining the Service-Dominant Logic (SDL) through Consumer Culture Theory’s (CCT) Perspective: The Different Meanings in Consuming Islamic Life Insurance
Consumer Experience	The Value of Wine Drinking: A Scale Development
Consumer interaction	Retail Surveillance: From Consumers’ Interaction to Data Extraction when In-store and Online
Consumer journey	Exploring The Efficacy of Social Practice in Shaping Consumer Sustainable Post-Consumption Journey: A Structured Abstract
consumer perception	Vegan = Sustainable & Healthy? The Impact Of Vegan And Vegetarian Labels On Emerging Lay Theories: Structured Abstract
consumer privacy	The Effects of Cookie Notice on Customers’ Avoidance Behavior: The Role of Perceptual Fluency
Consumer Purchase Behaviour	A Classification of Life Events: An Abstract
Consumer stress	Humor as Consumer Stress-Coping and Well-being Resource: Towards an Integrative Model: Structured Abstract
Consumer Well-being (CWB)	Humor as Consumer Stress-Coping and Well-being Resource: Towards an Integrative Model: Structured Abstract
Consumer Wellbeing	Structured Abstract: The Transformational Power of Gifts: Feeling Grounded in Difficult Times
Consumers	Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda
consumers' interaction	Immersive Branded Environment: What Are the Factors Leading to its Use? Structured Abstract
consumers' motivations	Immersive Branded Environment: What Are the Factors Leading to its Use? Structured Abstract
consumption	Connecting, Worshiping, and Consuming. A Study of Muslim and Jewish Pilgrimage in Morocco Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda
Content-Type	Enhancing User Engagement on Destination Brand Facebook Pages
Controllability	Voice Skills and Product Control
Conversation	Artificial Intelligence Facilitated Brand-Consumer Conversation: Face-Work Theory Perspective
cookie	The Effects of Cookie Notice on Customers’ Avoidance Behavior: The Role of Perceptual Fluency
cooperative	When Telling More about Price Returned to Producers Backslash: How to Explain the Price Paid to Producers in Cooperatives for Consumers to Find it Fair?
Coopetition	Drivers and Outcomes of Coopetition Capability Global Strategic Alliances, Collaborative Relationships, and Evolving Business Models
Coopetition capability	Drivers and Outcomes of Coopetition Capability
Coping strategies	Humor as Consumer Stress-Coping and Well-being Resource: Towards an Integrative Model: Structured Abstract
corporate hypocrisy	Out of Sight Out of Mind! Do the Sustainability Motives Embedded in a Nearshoring Decision Always Pay Off?
Corporate Political Activities	Synergizing Marketing and Political Capabilities: Structured Abstract
Corporate reputation	Reward Donate or Not Donate? Cultural Orientation and Loyal Reward Donation
Corporate Social Responsibility	CSR Campaigns and Luxury Brands: Which Customers are Really Interested?
countervailing effects	You Can’t Have One without the Other
Country of origin	Pareto Market Share of COO Wine Brands and the Sources of Sales Growth Potential: Structured Abstract Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
Country Stereotypes	The Influence of Country-Stereotypes on Attitudes toward Social Innovations: A Proposed Conceptualization
creative	Marketing Context Matters: The Role of Creative Mind-Sets on Attitude Toward Incongruity
creative industries	Creative Symbolic Immortality and Consumers' Evaluation of Posthumous Artistic Products: Structured Abstract
creativity-relevant skills	Unlocking the Potential of Prosocial Motives in Fostering Environmental and Social Innovation: The Roles of Creativity-Relevant Skills and Business Moral Values
credibility	The Effectiveness of Virtual Influencers in an Emerging Market: Understanding the Impact of Virtual Influencer Attributes on Purchase Intentions: An Abstract
Crisis contexts	Structured Abstract: The Transformational Power of Gifts: Feeling Grounded in Difficult Times
Criteria for good conceptual definitions	Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions
Cross-modal correspondences	Sensory Design: Visually Communicating Sensory Features of Products in Interfaces
Crowdsourcing	Exploring the Strategic Objectives behind the Gamification Dynamics of Crowdsourcing: An Upstream Approach
CSR attitude	When Telling More about Price Returned to Producers Backslash: How to Explain the Price Paid to Producers in Cooperatives for Consumers to Find it Fair?
Cultural intelligence	Youth Empowerment for Effective Climate Negotiations: The Role of Conflict Management: Structured Abstract
Cultural orientation	Reward Donate or Not Donate? Cultural Orientation and Loyal Reward Donation
Culture	To Be or Not to Be Funny in International B2B by Culture
customer centricity	Enhancing Customer Centric-Processes in B2B Firms through Technology: Development of a Conceptual Framework
Customer engagement	Leveraging Consumer Brand Engagement to Boost Climate Positive Behavior Persistence of Customers during their Shopping Journey
Customer engagement on Instagram	Building Personal Brands on Instagram: The Case of Celebrity Chefs
Customer Experience	A National Customer Experience Barometer - Towards Testing a New Customer Experience Index Socio Technical Perspective for Omnichannel Retailers: Structured Abstract A Meta-Analysis of Automated Social Presence in Service Robot-led Service Encounters: An Abstract Kinked Value of Time in a Digital Marketplace: Structured Abstract
Customer Heterogeneity (CH)	Exploring the Nature and Types of Customer-based Knowledge Integration Capabilities (KICs) in Service Innovation
Customer Involvement	Customer Involvement in Co-Development: Problem-Solving and Decision-Making in New Product Development
customer journey	Socio Technical Perspective for Omnichannel Retailers: Structured Abstract How To Win Back Customers Who Left After A Service Failure
Customer orientation	The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types
Customer reacquisition	A Guide to Reacquire Customers in the B2B Digitalized Context
customer reacquisition management	How To Win Back Customers Who Left After A Service Failure
Customer Satisfaction	A National Customer Experience Barometer - Towards Testing a New Customer Experience Index
Customer Segments	Retail Implications of COVID’s Disruption to Household Purchase Cycles
Customer types	The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types
customer win-back	How To Win Back Customers Who Left After A Service Failure
Customer-centricity	Managing Customer-Centricity in Complex B2B Settings: Formulation and Implementation
Customer-Firm Relationships	The Dark Side of Online Channels: A Relational Norm Perspective
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Data	Retail Surveillance: From Consumers’ Interaction to Data Extraction when In-store and Online
Data literacy	Plot-a-thon - A Constructivist Approach to Building Data Literacy Across Campus: Structured Abstract
Data visualization	Plot-a-thon - A Constructivist Approach to Building Data Literacy Across Campus: Structured Abstract
Decision planning	Competitive Unpredictability In Export Markets: Structured Abstract
Decision spontaneity	Competitive Unpredictability In Export Markets: Structured Abstract
Definition	Towards Definition and Typology of Niche Social Networking Sites: Structured Abstract
Deinfluencing	Impacts of #deinfluencing on Social Media: Structured Abstract
Denomination of Origin	Geographical Indications as Strategy for International Market Orientation: A Bibliometric and Systematic Review of the Literature
design	The Influence of the Depth of the Menu on E-commerce Websites on the Reactions of Web Users
Destination Previews	Examining the Role of Virtual Reality in Stimulating Consumers' Interest in an Unfamiliar Destination
Digital activism	How Product Deciphering App Digital Activism Influences User Behavior: A Moderated Mediation Model
digital assistants	AI Augmented Reality Digital Assistants: How Using an Anthropomorphized Digital Assistant Influences Service Experience Satisfaction: Structured Abstract
Digital commerce	Influence of Consumers’ Trustworthiness Beliefs and Regulatory Focus on Digital Commerce Usage Behavior: A Multiple Country Perspective
Digital Health	The Power of Digital Health Service Ecosystem: Creating Transformative Value: An Extended Abstract
Digital Marketing	Revolutionizing Product Descriptions: The Impact Of AI Generated Product Descriptions On Product Quality Perception And Purchase Intention: Structured Abstract There’s Something Funny About Humour: Towards a New Understanding of Humour in Marketing & its Use Online
Digital Nudging	Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? - A Field Study
digital sharing platforms	When the Link between Users and Digital Sharing Platform Breaks Down: Exploring the User's Processus of Discontinuance
digital tools	Seeing into the Future: The Impact of Digital Tools on Future Financial Planning: An Abstract The Impact of Digital Tools on Sales and Marketing in Generating New Product Ideas
Digitalization	The Role of Smart Objects in Consumption Practices: An Assemblage Theory Perspective to Amateur Cycling A Guide to Reacquire Customers in the B2B Digitalized Context
Disclosure health data	The Role of Consumer Empowerment and Trust in the Disclosure of Personal Health Data: An Abstract
discontinuance	When the Link between Users and Digital Sharing Platform Breaks Down: Exploring the User's Processus of Discontinuance
Disruption Management Strategy	How and When Do Disruption Management Strategies Lead to Performance?
Distrust	Trust, Distrust, and Performance of Global Strategic Alliances
domain choice cause set	“Vote to Help Us Decide the Cause to Be Supported.” Examining the Effects of Choice-of-Cause in Cause-Related Marketing: Structured Abstract
Donation	Charity & Human Brands, Moderating Role of Charity’s Perceived Trustworthiness in Cultivating Donations: An Abstract
Donation behavior	Resource Scarcity and Psychological Well-Being: Is Less Really More?
donations	Exploring the Plight of Victims in Virtual Reality
Dynamic capabilities	The Impact of Digital Technologies on Marketing and Consumer Behaviour in Africa: Mobile Payment Technology Platforms and the Formation of Dynamic Marketing Capabilities in Retail SMEs in Nigeria: Structured Abstract
E
E-commerce	Revolutionizing Product Descriptions: The Impact Of AI Generated Product Descriptions On Product Quality Perception And Purchase Intention: Structured Abstract Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention Fostering Collaboration: Exploring Drivers of Value Co-Creation and Loyalty in Latin American E-commerce Markets: An Abstract.
E-seller rating	What Drives and Conditions Second-Hand Luxury Fashion Shopping
Eco-label	Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
Eco-score	The Impact Of The Eco-score On The Willingness To Pay A Price Premium To Promote More Sustainable Garments: An Abstract
economic job satisfaction	The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies
Educational experience	It’s not Just about Drinking! Exploring Behavioral Intentions in a Wine Festival Setting: Structured Abstract
Electronic health record	The Role of Consumer Empowerment and Trust in the Disclosure of Personal Health Data: An Abstract
electronic word-of-mouth	The Impact of Online Consumer Review Confusion on Online Shopping Cart Abandonment: A Mediating Role of Perceived Risk and Moderating Role of Mindfulness: Structured Abstract
Emerging market	Organizational Impediments to Marketing Agility in Emerging Markets
emerging markets	Social Responsibility, Climate Change Concerns, and Circular Economy Engagement Bebahviour: Does Future Focus Matter? The Impact of Digital Technologies on Marketing and Consumer Behaviour in Africa: Mobile Payment Technology Platforms and the Formation of Dynamic Marketing Capabilities in Retail SMEs in Nigeria: Structured Abstract
emerging technologies	Enhancing Customer Centric-Processes in B2B Firms through Technology: Development of a Conceptual Framework
Emoji	Enhancing User Engagement on Destination Brand Facebook Pages
Emotions	A National Customer Experience Barometer - Towards Testing a New Customer Experience Index
Empowerment	The Role of Consumer Empowerment and Trust in the Disclosure of Personal Health Data: An Abstract
Engagement	Fostering Collaboration: Exploring Drivers of Value Co-Creation and Loyalty in Latin American E-commerce Markets: An Abstract.
environmental innovation	Unlocking the Potential of Prosocial Motives in Fostering Environmental and Social Innovation: The Roles of Creativity-Relevant Skills and Business Moral Values
Environmental Label	The Impact Of The Eco-score On The Willingness To Pay A Price Premium To Promote More Sustainable Garments: An Abstract
Environmental Practices	The Impact Of The Eco-score On The Willingness To Pay A Price Premium To Promote More Sustainable Garments: An Abstract
Ethical Evaluation	Brand Purpose Ethical Evaluation by the Customer Based on the Hunt-Vitell (HV) Theory of Ethics
Ethics	Nudging in a Retail Environment: A Consumer Perspective Should Brands Disclose Historical Transgression?: Structured Abstract
Exchange Norms	The Dark Side of Online Channels: A Relational Norm Perspective
Experiential learning	Plot-a-thon - A Constructivist Approach to Building Data Literacy Across Campus: Structured Abstract
experiment	Good Vibrations for Doing Good: The Impact of Haptic Technologies on Identification and Attitudes in Mobile Charity Advertising: Structured Abstract
exploratory factor analysis	Less is more – How to Improve the Physical B2B Trade Fair Experience
Exporting	Competitive Unpredictability In Export Markets: Structured Abstract
Extended Parallel Processing Model	Do Emotions Impact Response to Anti-Smoking Appeals?
Eye tracking	Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
F
Face-work Theory	Artificial Intelligence Facilitated Brand-Consumer Conversation: Face-Work Theory Perspective
Facilitating conditions	Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured Abstract
Failure severity	An Examination of Digital Corporate Apologies Featuring Pet Images in Response to Service Failures: Structured Abstract
familiarity	The Influence of the Depth of the Menu on E-commerce Websites on the Reactions of Web Users
fan-related behavior	Cognitive, Affective, and Social Drivers of Fan-Related Behavior
Fashion marketing	Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
Fear of recurrence	Exploring Fear of Recurrence during the Chronically Ill Patient Journey: Structured Abstract
Femvertising	“Mars and Venus” in Femvertising? Gender Influence on the Perception of Women's Empowerment in Advertising
Field experiment	Touch, Swipe, And Tilt: Exploring The Impact Of Mobile In-App Advertising Content On Consumer Brand Choice Intention
Field Study	Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? - A Field Study
Financial Performance	How and When Do Disruption Management Strategies Lead to Performance?
financial planning	Seeing into the Future: The Impact of Digital Tools on Future Financial Planning: An Abstract
Financial well-being	Luxury Addiction: Scale Development and Validation
Firm performance	Competitive Unpredictability In Export Markets: Structured Abstract
Firm resilience	Entrepreneurial/Small Business Marketing: Firm Resilience, Resource Loss and Entrepreneurial Well-Being: Insights from a Low Resource Context in sub-Saharan Africa
Firm resources	Drivers and Outcomes of Coopetition Capability
Firm-generated content	Decoding Audience Engagement in the Digital Era - A Bibliometric Analysis
FLOW
Flow Signals	Alexa, you or I changed: Enhancing consumers’ voice purchase intentions over time
fluency	The Effects of Cookie Notice on Customers’ Avoidance Behavior: The Role of Perceptual Fluency
Food Choice	The Effect of Front-of-Pack Labels on Children’s Food Perception and Choice
Food waste	Exploring The Efficacy of Social Practice in Shaping Consumer Sustainable Post-Consumption Journey: A Structured Abstract
formal aesthetic	The Influence of the Depth of the Menu on E-commerce Websites on the Reactions of Web Users
Framework	Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda
Front-of-pack label	The Effect of Front-of-Pack Labels on Children’s Food Perception and Choice
fsQCA	The Role of Consumer Empowerment and Trust in the Disclosure of Personal Health Data: An Abstract
future focus	Social Responsibility, Climate Change Concerns, and Circular Economy Engagement Bebahviour: Does Future Focus Matter?
future self	Seeing into the Future: The Impact of Digital Tools on Future Financial Planning: An Abstract
G
Gamification	Exploring the Strategic Objectives behind the Gamification Dynamics of Crowdsourcing: An Upstream Approach Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? - A Field Study
Gender	“Mars and Venus” in Femvertising? Gender Influence on the Perception of Women's Empowerment in Advertising Lights, Camera, Inequality: The Underlying Gender Bias in Celebrity Endorsements
Generation Z	Social Isolation and Information Sharing as Drivers of Generation Z’s Subjective-Wellbeing
Generative AI	A Human Touch in a Gener(AI)ted World: Human vs. AI Brand Promotion and Recovery
Geographical Indications	Geographical Indications as Strategy for International Market Orientation: A Bibliometric and Systematic Review of the Literature
Ghana	Patients’ Perspectives of Co-creation in Healthcare Encounters: Structured Abstract
Gift giving	Structured Abstract: The Transformational Power of Gifts: Feeling Grounded in Difficult Times
Gifting	Structured Abstract: The Transformational Power of Gifts: Feeling Grounded in Difficult Times
Goal orientation	Marketing Decision-Making and Anxiety: Integrative Conceptual Review and Theory Development
Goal Progress	Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? - A Field Study
Green Image	The Impact Of The Eco-score On The Willingness To Pay A Price Premium To Promote More Sustainable Garments: An Abstract
Green marketing	Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
Green zone of conformity	Bridging Research and Practice: The Case of the Net Promoter Score
Groundedness	Structured Abstract: The Transformational Power of Gifts: Feeling Grounded in Difficult Times
Guilt	The Impact Of The Eco-score On The Willingness To Pay A Price Premium To Promote More Sustainable Garments: An Abstract
H
Hackathon	Plot-a-thon - A Constructivist Approach to Building Data Literacy Across Campus: Structured Abstract
haptics	Good Vibrations for Doing Good: The Impact of Haptic Technologies on Identification and Attitudes in Mobile Charity Advertising: Structured Abstract
Hashtags	Enhancing User Engagement on Destination Brand Facebook Pages
health apps	The Dark Side of Online Communities of Fitness App Users: Effects of Social Comparison and Tie-Strength
Health Halo	The Healthy = (Un)Tasty Intuition Concerning Colour in Organic Wine Labels: Structured Abstract
Health technology	Influence of Brand Hearsay on Smart Health Wearable Purchase Intentions: The Mediating Roles of Brand Trust and Loyalty
healthcare	Patients’ Perspectives of Co-creation in Healthcare Encounters: Structured Abstract
Healthcare services	Exploring Fear of Recurrence during the Chronically Ill Patient Journey: Structured Abstract
Heavy buyers	Pareto Market Share of COO Wine Brands and the Sources of Sales Growth Potential: Structured Abstract
heritage	Connecting, Worshiping, and Consuming. A Study of Muslim and Jewish Pilgrimage in Morocco
Homophily	Towards Definition and Typology of Niche Social Networking Sites: Structured Abstract
Hospitality
Human Brand	Charity & Human Brands, Moderating Role of Charity’s Perceived Trustworthiness in Cultivating Donations: An Abstract
Human-Like Virtual Influencer	Human-Like or Not? Exploring the Effects of Anthropomorphism, Authenticity, and Parasocial Interactions on Intention to Donate by Comparing Two Types of Virtual Influencers
Humanitarian Crisis	Leveraging Transformative Service Research and Initiatives to Support Humanitarian Efforts in Palestine: Addressing the Weaponization of Essential Services
Humor	To Be or Not to Be Funny in International B2B by Culture Humor as Consumer Stress-Coping and Well-being Resource: Towards an Integrative Model: Structured Abstract
Humour	There’s Something Funny About Humour: Towards a New Understanding of Humour in Marketing & its Use Online
Hunt-Vitell (HV) theory of Ethics	Brand Purpose Ethical Evaluation by the Customer Based on the Hunt-Vitell (HV) Theory of Ethics
I
ICT
idea generation	The Impact of Digital Tools on Sales and Marketing in Generating New Product Ideas
Ideal type analysis	Exploring the Nature and Types of Customer-based Knowledge Integration Capabilities (KICs) in Service Innovation
identification	Good Vibrations for Doing Good: The Impact of Haptic Technologies on Identification and Attitudes in Mobile Charity Advertising: Structured Abstract
Illuminance	An Investigation of the Effect of Ambient Illuminance on Consumer Indulgence
Illusory Superiority	Self-Wise in the Digital World: Ignoring Advice from Medical AI
Imitation	The Dynamics of Strategic Imitation in Emerging Economies: An Exploratory Case Study Analysis of Low and Medium Tech (LMT) firms in Vietnam
Immersion	The Impact of Object Manipulation on the Immersive Experience in 3D Virtual Worlds: Scale Development and Validation Good Vibrations for Doing Good: The Impact of Haptic Technologies on Identification and Attitudes in Mobile Charity Advertising: Structured Abstract
immersive branded environment	Immersive Branded Environment: What Are the Factors Leading to its Use? Structured Abstract
Immersive technologies	Affordances of immersive technologies for Tourism Metaverse: Structured Abstract
Implicit Associations	The Healthy = (Un)Tasty Intuition Concerning Colour in Organic Wine Labels: Structured Abstract
impression management	Exploring How Saliency of Online Audiences Interrupts the Privacy Paradox in Augmented Reality Applications: An Abstract
In-app advertising	Touch, Swipe, And Tilt: Exploring The Impact Of Mobile In-App Advertising Content On Consumer Brand Choice Intention
incongruity	Marketing Context Matters: The Role of Creative Mind-Sets on Attitude Toward Incongruity
inconspicuous consumption	Whispers of Luxury: Analysing the role of Self-Congruity in Inconspicuous Consumption: Structured Abstract
Index	A National Customer Experience Barometer - Towards Testing a New Customer Experience Index
Indulgence	An Investigation of the Effect of Ambient Illuminance on Consumer Indulgence
Influencer Activism	The Impact of Including Influencer Activism in Sponsored Influencer Posts on Purchase Intention: Structured Abstract
Influencer Marketing	Behind the Avatar: Exploring the Influence of Anonymity and Personal Disclosure on Influencer Marketing Examining the Virtual Infkuencer-Brand Personality Congruence and Propensity to Purchase Luxury Brands Impacts of #deinfluencing on Social Media: Structured Abstract
Information sharing	Social Isolation and Information Sharing as Drivers of Generation Z’s Subjective-Wellbeing
informational and transformational message styles	Menstrual Messaging Matters: Examining the Influence of Advertising Message Styles
informativeness	The VR Experience and Purchase Intentions in the Real State
Innovation failure	Towards An Integrative Theory Of Innovation Failure
Instagram effectiveness	Building Personal Brands on Instagram: The Case of Celebrity Chefs
Institutionalisation	The Impact of Digital Technologies on Marketing and Consumer Behaviour in Africa: Mobile Payment Technology Platforms and the Formation of Dynamic Marketing Capabilities in Retail SMEs in Nigeria: Structured Abstract
Intelligent Autonomous Systems	Transparency in Intelligent Autonomous Systems: A Bibliometric Perspective: Structured Abstract
Intention	A National Customer Experience Barometer - Towards Testing a New Customer Experience Index
Intention to Donate	Human-Like or Not? Exploring the Effects of Anthropomorphism, Authenticity, and Parasocial Interactions on Intention to Donate by Comparing Two Types of Virtual Influencers
Interfaces	Sensory Design: Visually Communicating Sensory Features of Products in Interfaces
International	To Be or Not to Be Funny in International B2B by Culture
international marketing research	Publishing International Marketing Research in Leading Academic Journals
Internationalization	Geographical Indications as Strategy for International Market Orientation: A Bibliometric and Systematic Review of the Literature
Internet Culture	There’s Something Funny About Humour: Towards a New Understanding of Humour in Marketing & its Use Online
Interpersonal communication competence	Managerial Communication Competence in Leading AI-integrated Service Teams
Islam	Connecting, Worshiping, and Consuming. A Study of Muslim and Jewish Pilgrimage in Morocco
Islamic Consumption	Reimagining the Service-Dominant Logic (SDL) through Consumer Culture Theory’s (CCT) Perspective: The Different Meanings in Consuming Islamic Life Insurance
J
JAMS	Publishing International Marketing Research in Leading Academic Journals
Jingle jangle fallacies	Bridging Research and Practice: The Case of the Net Promoter Score
Judaism	Connecting, Worshiping, and Consuming. A Study of Muslim and Jewish Pilgrimage in Morocco
K
Key Account	B2B Sales Professionals Cultivating the Positive Experience of the Key Customers
Knowledge Integration Capabilities (KICs)	Exploring the Nature and Types of Customer-based Knowledge Integration Capabilities (KICs) in Service Innovation
knowledge repository	Consumer Autonomous Value Formation through the Utilisation of SMBCs as ‘Value Vestige’: Structured Abstract
L
labels	Vegan = Sustainable & Healthy? The Impact Of Vegan And Vegetarian Labels On Emerging Lay Theories: Structured Abstract
Language Models	Empowering Marketing Research: Harnessing the Power of Language Models and Machine Learning in Two Studies. An abstract
Latin America	Fostering Collaboration: Exploring Drivers of Value Co-Creation and Loyalty in Latin American E-commerce Markets: An Abstract.
Lay Theories	Vegan = Sustainable & Healthy? The Impact Of Vegan And Vegetarian Labels On Emerging Lay Theories: Structured Abstract
LCA	Enhancing User Engagement on Destination Brand Facebook Pages
Leadership Education in Africa	Panel Discussion: Business Education & Leadership in Africa
Leading service teams	Managerial Communication Competence in Leading AI-integrated Service Teams
Legitimacy	Enhancing Advergame Effectiveness: The Role of Congruence Between Game Rules and Brand Positioning in Legitimacy, Attitudes and Purchase Intentions: Structured Abstract
lexicographic analysis	Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis: Structured Abstract
LGBTQ Advertising	Systematic Literature Review on Audience Reception and Interpretation of LGBTQ+ Advertisement
Licensing Effect	Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? - A Field Study
Life Course Model	A Classification of Life Events: An Abstract
Life Events	A Classification of Life Events: An Abstract
link	When the Link between Users and Digital Sharing Platform Breaks Down: Exploring the User's Processus of Discontinuance
literature review	Marketing as the Duty to Care for Stakeholders, Society and the Environment
Low-resource Contexts	Entrepreneurial/Small Business Marketing: Firm Resilience, Resource Loss and Entrepreneurial Well-Being: Insights from a Low Resource Context in sub-Saharan Africa
Loyalty	A National Customer Experience Barometer - Towards Testing a New Customer Experience Index
Loyalty intention	Self-Quantification via Branded Applications: A Windfall for Consumer Brand Relationships?
Loyalty program	Reward Donate or Not Donate? Cultural Orientation and Loyal Reward Donation
Luxury	Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda
Luxury addiction	Luxury Addiction: Scale Development and Validation
Luxury Brand Management	Does Sales Training by a Retail Store Hurt or Help a Luxury Brand?
Luxury Brand Personality	Examining the Virtual Infkuencer-Brand Personality Congruence and Propensity to Purchase Luxury Brands
Luxury brands	Luxury Brand as Business Partner: Conceptualization and Measurement of the Influence of Consumers’ Resale Behavior on Luxury Brands Perceptions: Structured Abstract To Have and to Hold, Forever and Ever - The Post-Purchase Journey of Luxury Packaging
Luxury consumption	Luxury Addiction: Scale Development and Validation
Luxury Fashion	Coolness Factor: The Impact of Luxury Brands on NFT Acquisition Intentions in the Digital and Metaverse Era: Structured Abstract
luxury marketing	Whispers of Luxury: Analysing the role of Self-Congruity in Inconspicuous Consumption: Structured Abstract CSR Campaigns and Luxury Brands: Which Customers are Really Interested?
M
Machine learning	Empowering Marketing Research: Harnessing the Power of Language Models and Machine Learning in Two Studies. An abstract
Macro-events disturbances	Macro-Events and the Retail Landscape: Unveiling the Dynamics of Business Model Adaptation and Retailer Strategy
malaria treatment	Patients’ Perspectives of Co-creation in Healthcare Encounters: Structured Abstract
management	Marketing as the Duty to Care for Stakeholders, Society and the Environment
Managerial Relevance	Panel Discussion: Connecting the Academy to Marketing Practice
Managerial ties	Drivers and Outcomes of Coopetition Capability
Marketing	Geographical Indications as Strategy for International Market Orientation: A Bibliometric and Systematic Review of the Literature
Marketing agility	Organizational Impediments to Marketing Agility in Emerging Markets
Marketing Capabilities	Synergizing Marketing and Political Capabilities: Structured Abstract
Marketing communications	A Human Touch in a Gener(AI)ted World: Human vs. AI Brand Promotion and Recovery
Marketing decision-making	Marketing Decision-Making and Anxiety: Integrative Conceptual Review and Theory Development
Marketing Practice	Panel Discussion: Connecting the Academy to Marketing Practice
Marketing Research	Plot-a-thon - A Constructivist Approach to Building Data Literacy Across Campus: Structured Abstract Empowering Marketing Research: Harnessing the Power of Language Models and Machine Learning in Two Studies. An abstract
Marketing research and education in Africa	Panel Discussion: Business Education & Leadership in Africa
Marketing Strategy	Panel Discussion: Connecting the Academy to Marketing Practice The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies
Marketing-Sales-Interface	Effects of Digital Technologies on the Role, Functions, and Interplay of Marketing and Sales Departments in Technical B2B Companies
Measurement	A National Customer Experience Barometer - Towards Testing a New Customer Experience Index
Media Richness	Enhancing User Engagement on Destination Brand Facebook Pages
Medical AI	Self-Wise in the Digital World: Ignoring Advice from Medical AI
menstrual product advertising	Menstrual Messaging Matters: Examining the Influence of Advertising Message Styles
Mental Imagery	Examining the Role of Virtual Reality in Stimulating Consumers' Interest in an Unfamiliar Destination
mental processing	Deep or Shallow Mental Processing? Consumers Responses to Robots’ Anthropomorphism
menu	The Influence of the Depth of the Menu on E-commerce Websites on the Reactions of Web Users
meta-analysis	A Meta-Analysis of Automated Social Presence in Service Robot-led Service Encounters: An Abstract What the Sales Manager Needs to Know about the Sales Performance in B2B Service Context
Metaverse	Applications of Metaverse in Tourism Marketing: A Systematic Literature Review Affordances of immersive technologies for Tourism Metaverse: Structured Abstract The Impact of Object Manipulation on the Immersive Experience in 3D Virtual Worlds: Scale Development and Validation
Micro-influencer credibility	I Want to Engage my Audience! The Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower's Engagement Behavior: An Abstract
Micro-influencer follower similarity	I Want to Engage my Audience! The Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower's Engagement Behavior: An Abstract
Micro-influencers engagement behaviors	I Want to Engage my Audience! The Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower's Engagement Behavior: An Abstract
Middle Class	Marketing Implications given Africa's Floating Middle-Class Mindset and Aspirations: Structured Abstract
mind-set	Marketing Context Matters: The Role of Creative Mind-Sets on Attitude Toward Incongruity
Mindfulness	The Impact of Online Consumer Review Confusion on Online Shopping Cart Abandonment: A Mediating Role of Perceived Risk and Moderating Role of Mindfulness: Structured Abstract
Mixed Methods	Examining the Virtual Infkuencer-Brand Personality Congruence and Propensity to Purchase Luxury Brands Empowering Marketing Research: Harnessing the Power of Language Models and Machine Learning in Two Studies. An abstract
Mobile advertising	Touch, Swipe, And Tilt: Exploring The Impact Of Mobile In-App Advertising Content On Consumer Brand Choice Intention
Mobile application	Augmented Reality's Influence in Shaping Consumer Participation in Value Co-Creation: Exploration of Online Retail Context
Mobile payment technologies	The Impact of Digital Technologies on Marketing and Consumer Behaviour in Africa: Mobile Payment Technology Platforms and the Formation of Dynamic Marketing Capabilities in Retail SMEs in Nigeria: Structured Abstract
Money	Resource Scarcity and Psychological Well-Being: Is Less Really More?
Morality	The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types
motorsport brand loyalty	Revving Up Loyalty: Online Brand Communities and Brand Identification in Motorsport: Structured Abstract
Multi-method study	Influence of Consumers’ Trustworthiness Beliefs and Regulatory Focus on Digital Commerce Usage Behavior: A Multiple Country Perspective
Multilevel Modelling	Alexa, you or I changed: Enhancing consumers’ voice purchase intentions over time
music customer experience	Cognitive, Affective, and Social Drivers of Fan-Related Behavior
N
Narrativity	A Story Well Told - Narrativity. Speaker Prosody and the Online Sharing of Video Content: Structured Abstract
Nascent Entrepreneur	From Fame to Enterprise: The Entrepreneurial Evolution of Social Media Influencers: Structured Abstract
Nation Brand Experience	Exploring the Influence of Television Series on National Brand Experience: Structured Abstract
Nation Equity	Exploring the Influence of Television Series on National Brand Experience: Structured Abstract
Negotiation styles	Youth Empowerment for Effective Climate Negotiations: The Role of Conflict Management: Structured Abstract
Net Promoter Score	Bridging Research and Practice: The Case of the Net Promoter Score
netnography	Consumer Autonomous Value Formation through the Utilisation of SMBCs as ‘Value Vestige’: Structured Abstract
network analysis	Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis: Structured Abstract
new product	Marketing Context Matters: The Role of Creative Mind-Sets on Attitude Toward Incongruity
New Product Development	Exploring the Strategic Objectives behind the Gamification Dynamics of Crowdsourcing: An Upstream Approach Customer Involvement in Co-Development: Problem-Solving and Decision-Making in New Product Development
New product development capability	Competitive Unpredictability In Export Markets: Structured Abstract
New product failure	Towards An Integrative Theory Of Innovation Failure
NFTs	Coolness Factor: The Impact of Luxury Brands on NFT Acquisition Intentions in the Digital and Metaverse Era: Structured Abstract
Niche	Towards Definition and Typology of Niche Social Networking Sites: Structured Abstract
non-economic job satisfaction	The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies
norm of reciprocity	Out of Sight Out of Mind! Do the Sustainability Motives Embedded in a Nearshoring Decision Always Pay Off?
Norway	Transformative Learning through Immersive Experiences in Sustainable Cities
Nudge	Nudging in a Retail Environment: A Consumer Perspective
Nutri-Score	The Effect of Front-of-Pack Labels on Children’s Food Perception and Choice
Nutrition	The Effect of Front-of-Pack Labels on Children’s Food Perception and Choice
O
Object manipulation	The Impact of Object Manipulation on the Immersive Experience in 3D Virtual Worlds: Scale Development and Validation
objective performance	The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies
Offline Channels	The Dark Side of Online Channels: A Relational Norm Perspective
Omnichannel retailing	Socio Technical Perspective for Omnichannel Retailers: Structured Abstract
One-on-one Personal Training
online brand community	Revving Up Loyalty: Online Brand Communities and Brand Identification in Motorsport: Structured Abstract
Online Channels	The Dark Side of Online Channels: A Relational Norm Perspective
Online community of users	The Dark Side of Online Communities of Fitness App Users: Effects of Social Comparison and Tie-Strength
Online consumer reviews	The Impact of Online Consumer Review Confusion on Online Shopping Cart Abandonment: A Mediating Role of Perceived Risk and Moderating Role of Mindfulness: Structured Abstract
Online retail	Augmented Reality's Influence in Shaping Consumer Participation in Value Co-Creation: Exploration of Online Retail Context
Online Sharing	A Story Well Told - Narrativity. Speaker Prosody and the Online Sharing of Video Content: Structured Abstract
Online shopping cart abandonment	The Impact of Online Consumer Review Confusion on Online Shopping Cart Abandonment: A Mediating Role of Perceived Risk and Moderating Role of Mindfulness: Structured Abstract
Open Innovation	Customer Involvement in Co-Development: Problem-Solving and Decision-Making in New Product Development
Organic Label	The Healthy = (Un)Tasty Intuition Concerning Colour in Organic Wine Labels: Structured Abstract
Organisational culture	Managing Customer-Centricity in Complex B2B Settings: Formulation and Implementation
P
Packaging	To Have and to Hold, Forever and Ever - The Post-Purchase Journey of Luxury Packaging
Pandemic	Retail Implications of COVID’s Disruption to Household Purchase Cycles
para-social relationships	The Effectiveness of Virtual Influencers in an Emerging Market: Understanding the Impact of Virtual Influencer Attributes on Purchase Intentions: An Abstract
Parasocial Interaction	Human-Like or Not? Exploring the Effects of Anthropomorphism, Authenticity, and Parasocial Interactions on Intention to Donate by Comparing Two Types of Virtual Influencers
Parasocial relationship	I Want to Engage my Audience! The Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower's Engagement Behavior: An Abstract
Pareto law	Pareto Market Share of COO Wine Brands and the Sources of Sales Growth Potential: Structured Abstract
Passive creative imitation	The Dynamics of Strategic Imitation in Emerging Economies: An Exploratory Case Study Analysis of Low and Medium Tech (LMT) firms in Vietnam
Patients	Self-Wise in the Digital World: Ignoring Advice from Medical AI
perceived emotional value	Menstrual Messaging Matters: Examining the Influence of Advertising Message Styles
perceived quality	Cognitive, Affective, and Social Drivers of Fan-Related Behavior
Perceived risk	The Impact of Online Consumer Review Confusion on Online Shopping Cart Abandonment: A Mediating Role of Perceived Risk and Moderating Role of Mindfulness: Structured Abstract
perceived social value	Cognitive, Affective, and Social Drivers of Fan-Related Behavior
Perception	“Mars and Venus” in Femvertising? Gender Influence on the Perception of Women's Empowerment in Advertising
Performance	To Be or Not to Be Funny in International B2B by Culture Drivers and Outcomes of Coopetition Capability Should Brands Disclose Historical Transgression?: Structured Abstract A Guide to Reacquire Customers in the B2B Digitalized Context
Persistence	Persistence of Customers during their Shopping Journey
Personal branding in luxury service	Building Personal Brands on Instagram: The Case of Celebrity Chefs
Persuasion Knowledge	The Impact of Including Influencer Activism in Sponsored Influencer Posts on Purchase Intention: Structured Abstract
Pets	An Examination of Digital Corporate Apologies Featuring Pet Images in Response to Service Failures: Structured Abstract
physical emotions	Do Emotions Impact Response to Anti-Smoking Appeals?
Physical eSports	Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured Abstract
physical threats	Do Emotions Impact Response to Anti-Smoking Appeals?
pilgrimage	Connecting, Worshiping, and Consuming. A Study of Muslim and Jewish Pilgrimage in Morocco
playfulness	The VR Experience and Purchase Intentions in the Real State
policy	How Internal and External Initiatives Drive Sustainable Behavior Even with No Mandated Policy: A Case Study of Greensburg, KS
Political ideology	How Product Deciphering App Digital Activism Influences User Behavior: A Moderated Mediation Model
Post-human	The Role of Smart Objects in Consumption Practices: An Assemblage Theory Perspective to Amateur Cycling
Post-purchase experience of Generation Z	To Have and to Hold, Forever and Ever - The Post-Purchase Journey of Luxury Packaging
posthumous products	Creative Symbolic Immortality and Consumers' Evaluation of Posthumous Artistic Products: Structured Abstract
Posting Day	Enhancing User Engagement on Destination Brand Facebook Pages
price	When Telling More about Price Returned to Producers Backslash: How to Explain the Price Paid to Producers in Cooperatives for Consumers to Find it Fair?
price fairness	When Telling More about Price Returned to Producers Backslash: How to Explain the Price Paid to Producers in Cooperatives for Consumers to Find it Fair?
Price Premium	The Impact Of The Eco-score On The Willingness To Pay A Price Premium To Promote More Sustainable Garments: An Abstract
Privacy concerns	The Role of Consumer Empowerment and Trust in the Disclosure of Personal Health Data: An Abstract
privacy paradox	Exploring How Saliency of Online Audiences Interrupts the Privacy Paradox in Augmented Reality Applications: An Abstract
Pro-environmental behavior	Leveraging Consumer Brand Engagement to Boost Climate Positive Behavior
Product Description	Revolutionizing Product Descriptions: The Impact Of AI Generated Product Descriptions On Product Quality Perception And Purchase Intention: Structured Abstract
Product design	Sensory Design: Visually Communicating Sensory Features of Products in Interfaces
Prosocial motives	Unlocking the Potential of Prosocial Motives in Fostering Environmental and Social Innovation: The Roles of Creativity-Relevant Skills and Business Moral Values
Prosody	A Story Well Told - Narrativity. Speaker Prosody and the Online Sharing of Video Content: Structured Abstract
Protection Motivation Theory	Do Emotions Impact Response to Anti-Smoking Appeals?
psychological sense of artist community	Cognitive, Affective, and Social Drivers of Fan-Related Behavior
publishing	Publishing International Marketing Research in Leading Academic Journals
Puchase Cycles	Retail Implications of COVID’s Disruption to Household Purchase Cycles
purchase desicion	Vegan = Sustainable & Healthy? The Impact Of Vegan And Vegetarian Labels On Emerging Lay Theories: Structured Abstract
Purchase Intention	Revolutionizing Product Descriptions: The Impact Of AI Generated Product Descriptions On Product Quality Perception And Purchase Intention: Structured Abstract The Influence of the Depth of the Menu on E-commerce Websites on the Reactions of Web Users Examining the Virtual Infkuencer-Brand Personality Congruence and Propensity to Purchase Luxury Brands The VR Experience and Purchase Intentions in the Real State
Purchase intentions	Influence of Brand Hearsay on Smart Health Wearable Purchase Intentions: The Mediating Roles of Brand Trust and Loyalty
Q
Qualitative	Organizational Impediments to Marketing Agility in Emerging Markets
Qualitative approach	Augmented Reality's Influence in Shaping Consumer Participation in Value Co-Creation: Exploration of Online Retail Context
R
real estate	The VR Experience and Purchase Intentions in the Real State
Regulatory focus theory	Influence of Consumers’ Trustworthiness Beliefs and Regulatory Focus on Digital Commerce Usage Behavior: A Multiple Country Perspective
Relational benefits	Self-Quantification via Branded Applications: A Windfall for Consumer Brand Relationships?
relationship marketing	How To Win Back Customers Who Left After A Service Failure
Relationship Performance	Fostering Customer Relationship Performance and Connectedness with Augmented Reality Apps. A Mixed Methods Approach
Relationship Quality	To Be or Not to Be Funny in International B2B by Culture
Religious Consumption	Reimagining the Service-Dominant Logic (SDL) through Consumer Culture Theory’s (CCT) Perspective: The Different Meanings in Consuming Islamic Life Insurance
relocation strategy	Out of Sight Out of Mind! Do the Sustainability Motives Embedded in a Nearshoring Decision Always Pay Off?
Resale behavior	Luxury Brand as Business Partner: Conceptualization and Measurement of the Influence of Consumers’ Resale Behavior on Luxury Brands Perceptions: Structured Abstract
Resource scarcity	Resource Scarcity and Psychological Well-Being: Is Less Really More?
Resource-Based View	Synergizing Marketing and Political Capabilities: Structured Abstract
Resources	Exploring Fear of Recurrence during the Chronically Ill Patient Journey: Structured Abstract
Resources utilization	Exploring the Nature and Types of Customer-based Knowledge Integration Capabilities (KICs) in Service Innovation
Retail Business Model Adaptations	Macro-Events and the Retail Landscape: Unveiling the Dynamics of Business Model Adaptation and Retailer Strategy
Retail surveillance	Retail Surveillance: From Consumers’ Interaction to Data Extraction when In-store and Online
Retailer strategies	Macro-Events and the Retail Landscape: Unveiling the Dynamics of Business Model Adaptation and Retailer Strategy
Retailing	Retail Implications of COVID’s Disruption to Household Purchase Cycles Nudging in a Retail Environment: A Consumer Perspective
Reward donation	Reward Donate or Not Donate? Cultural Orientation and Loyal Reward Donation
ritual	Connecting, Worshiping, and Consuming. A Study of Muslim and Jewish Pilgrimage in Morocco
Rootedness	Structured Abstract: The Transformational Power of Gifts: Feeling Grounded in Difficult Times
S
saints	Connecting, Worshiping, and Consuming. A Study of Muslim and Jewish Pilgrimage in Morocco
sales	The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies
Sales and Marketing Digitalization	Effects of Digital Technologies on the Role, Functions, and Interplay of Marketing and Sales Departments in Technical B2B Companies
sales performance	You Can’t Have One without the Other
sales staff	What the Sales Manager Needs to Know about the Sales Performance in B2B Service Context
Sales Training	Does Sales Training by a Retail Store Hurt or Help a Luxury Brand?
sales-marketing interactions	The Impact of Digital Tools on Sales and Marketing in Generating New Product Ideas
Salespeople stereotypes	The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types
salesperson	The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies
salesperson turnover	You Can’t Have One without the Other
saliency of online audience	Exploring How Saliency of Online Audiences Interrupts the Privacy Paradox in Augmented Reality Applications: An Abstract
Scale construction	Conceptualization and Measurement of Virtual Reality Consumer Brand Engagement: Structured Abstract
Scale development	Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation: Structured Abstract The Value of Wine Drinking: A Scale Development Luxury Brand as Business Partner: Conceptualization and Measurement of the Influence of Consumers’ Resale Behavior on Luxury Brands Perceptions: Structured Abstract Luxury Addiction: Scale Development and Validation
SDGs	Transformative Learning through Immersive Experiences in Sustainable Cities
Seamless shopping Journey	Persistence of Customers during their Shopping Journey
Searchers	Kinked Value of Time in a Digital Marketplace: Structured Abstract
Second-hand luxury shopping	What Drives and Conditions Second-Hand Luxury Fashion Shopping
Secondhand market	Luxury Brand as Business Partner: Conceptualization and Measurement of the Influence of Consumers’ Resale Behavior on Luxury Brands Perceptions: Structured Abstract
Self gift-giving	Structured Abstract: The Transformational Power of Gifts: Feeling Grounded in Difficult Times
Self Status Perception	An Investigation of the Effect of Ambient Illuminance on Consumer Indulgence
self-congruity	Whispers of Luxury: Analysing the role of Self-Congruity in Inconspicuous Consumption: Structured Abstract
self-determination theory	Immersive Branded Environment: What Are the Factors Leading to its Use? Structured Abstract
Self-efficacy	Youth Empowerment for Effective Climate Negotiations: The Role of Conflict Management: Structured Abstract
Self-extension	Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation: Structured Abstract
self-identity	Whispers of Luxury: Analysing the role of Self-Congruity in Inconspicuous Consumption: Structured Abstract
Self-quantification	Self-Quantification via Branded Applications: A Windfall for Consumer Brand Relationships?
Self-Wise	Self-Wise in the Digital World: Ignoring Advice from Medical AI
SEM	The Role of Consumer Empowerment and Trust in the Disclosure of Personal Health Data: An Abstract
Semantic Brand Score	Services Marketing in the Digital Age: Insights from the Semantic Brand Score
Semantic Network Analysis	Services Marketing in the Digital Age: Insights from the Semantic Brand Score
Sense of Presence	Examining the Role of Virtual Reality in Stimulating Consumers' Interest in an Unfamiliar Destination
Sensory complexity	Sensory Design: Visually Communicating Sensory Features of Products in Interfaces
Sensory Marketing	An Investigation of the Effect of Ambient Illuminance on Consumer Indulgence
Sentiment analysis	How Uncanny Are Virtual vs. Human Influencers: A Text Mining Approach
Service Delivery	Leveraging Transformative Service Research and Initiatives to Support Humanitarian Efforts in Palestine: Addressing the Weaponization of Essential Services
Service Dominant Logic	Reimagining the Service-Dominant Logic (SDL) through Consumer Culture Theory’s (CCT) Perspective: The Different Meanings in Consuming Islamic Life Insurance
Service Ecosystem	The Power of Digital Health Service Ecosystem: Creating Transformative Value: An Extended Abstract
service experience satisfaction	AI Augmented Reality Digital Assistants: How Using an Anthropomorphized Digital Assistant Influences Service Experience Satisfaction: Structured Abstract
service failure	The Consequences of Mediator Intervention in Service Failure-Recovery Situations: An Examination of Coalition Effects An Examination of Digital Corporate Apologies Featuring Pet Images in Response to Service Failures: Structured Abstract How To Win Back Customers Who Left After A Service Failure
Service Innovation	Exploring the Nature and Types of Customer-based Knowledge Integration Capabilities (KICs) in Service Innovation Creative Deviance Contagion and its Effects on Bootlegging Activity and Competitive Advantage: Structured Abstract
Service Loyalty
service providers	What the Sales Manager Needs to Know about the Sales Performance in B2B Service Context
service recovery	The Consequences of Mediator Intervention in Service Failure-Recovery Situations: An Examination of Coalition Effects An Examination of Digital Corporate Apologies Featuring Pet Images in Response to Service Failures: Structured Abstract
service recovery journey	The Consequences of Mediator Intervention in Service Failure-Recovery Situations: An Examination of Coalition Effects
Service robot	A Meta-Analysis of Automated Social Presence in Service Robot-led Service Encounters: An Abstract
Service Robots	Deep or Shallow Mental Processing? Consumers Responses to Robots’ Anthropomorphism
Service vulnerability	Leveraging Transformative Service Research and Initiatives to Support Humanitarian Efforts in Palestine: Addressing the Weaponization of Essential Services
services firms	What the Sales Manager Needs to Know about the Sales Performance in B2B Service Context
Services Marketing	Services Marketing in the Digital Age: Insights from the Semantic Brand Score
ses-referencing	Good Vibrations for Doing Good: The Impact of Haptic Technologies on Identification and Attitudes in Mobile Charity Advertising: Structured Abstract
Smart objects	The Role of Smart Objects in Consumption Practices: An Assemblage Theory Perspective to Amateur Cycling
Smart technology	Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation: Structured Abstract
Smart wearables	Influence of Brand Hearsay on Smart Health Wearable Purchase Intentions: The Mediating Roles of Brand Trust and Loyalty
Smartwatches	Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? - A Field Study
social emotions	Do Emotions Impact Response to Anti-Smoking Appeals?
social identity	How Internal and External Initiatives Drive Sustainable Behavior Even with No Mandated Policy: A Case Study of Greensburg, KS
Social Innovation	Unlocking the Potential of Prosocial Motives in Fostering Environmental and Social Innovation: The Roles of Creativity-Relevant Skills and Business Moral Values The Influence of Country-Stereotypes on Attitudes toward Social Innovations: A Proposed Conceptualization
Social isolation	Social Isolation and Information Sharing as Drivers of Generation Z’s Subjective-Wellbeing
social learning	How Internal and External Initiatives Drive Sustainable Behavior Even with No Mandated Policy: A Case Study of Greensburg, KS
Social media	Towards Definition and Typology of Niche Social Networking Sites: Structured Abstract Social Isolation and Information Sharing as Drivers of Generation Z’s Subjective-Wellbeing How Uncanny Are Virtual vs. Human Influencers: A Text Mining Approach Consumer Autonomous Value Formation through the Utilisation of SMBCs as ‘Value Vestige’: Structured Abstract
social media brand communities	Consumer Autonomous Value Formation through the Utilisation of SMBCs as ‘Value Vestige’: Structured Abstract
Social Media Influencer	Behind the Avatar: Exploring the Influence of Anonymity and Personal Disclosure on Influencer Marketing From Fame to Enterprise: The Entrepreneurial Evolution of Social Media Influencers: Structured Abstract
Social media influencers	Impacts of #deinfluencing on Social Media: Structured Abstract
Social norms	Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured Abstract
Social platforms	Towards Definition and Typology of Niche Social Networking Sites: Structured Abstract
Social practice	Exploring The Efficacy of Social Practice in Shaping Consumer Sustainable Post-Consumption Journey: A Structured Abstract
social responsibility	Social Responsibility, Climate Change Concerns, and Circular Economy Engagement Bebahviour: Does Future Focus Matter?
Social Status Consciousness	CSR Campaigns and Luxury Brands: Which Customers are Really Interested?
social support	The Dark Side of Online Communities of Fitness App Users: Effects of Social Comparison and Tie-Strength
social threats	Do Emotions Impact Response to Anti-Smoking Appeals?
SocialChange Marketing	Systematic Literature Review on Audience Reception and Interpretation of LGBTQ+ Advertisement
Socially sensitivecampaigns	Systematic Literature Review on Audience Reception and Interpretation of LGBTQ+ Advertisement
Socio technical systems theory	Socio Technical Perspective for Omnichannel Retailers: Structured Abstract
socio-cultural Ad impact	Systematic Literature Review on Audience Reception and Interpretation of LGBTQ+ Advertisement
sponsorship	Marketing Context Matters: The Role of Creative Mind-Sets on Attitude Toward Incongruity
Sponsorship Disclosure	The Impact of Including Influencer Activism in Sponsored Influencer Posts on Purchase Intention: Structured Abstract
Starred chef personal branding	Building Personal Brands on Instagram: The Case of Celebrity Chefs
Stereotype content model	The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types Lights, Camera, Inequality: The Underlying Gender Bias in Celebrity Endorsements
stewardship	Marketing as the Duty to Care for Stakeholders, Society and the Environment
Strategic alliances	Trust, Distrust, and Performance of Global Strategic Alliances Global Strategic Alliances, Collaborative Relationships, and Evolving Business Models
Structured equation modeling	It’s not Just about Drinking! Exploring Behavioral Intentions in a Wine Festival Setting: Structured Abstract
Study tour	Transformative Learning through Immersive Experiences in Sustainable Cities
subjective performance	The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies
Subjective Well Being
Subjective well-being	Social Isolation and Information Sharing as Drivers of Generation Z’s Subjective-Wellbeing
Supply Chain Disruptions	Entrepreneurial/Small Business Marketing: Firm Resilience, Resource Loss and Entrepreneurial Well-Being: Insights from a Low Resource Context in sub-Saharan Africa
Surveillance	Retail Surveillance: From Consumers’ Interaction to Data Extraction when In-store and Online
Sustainability	Leveraging Consumer Brand Engagement to Boost Climate Positive Behavior How Internal and External Initiatives Drive Sustainable Behavior Even with No Mandated Policy: A Case Study of Greensburg, KS Out of Sight Out of Mind! Do the Sustainability Motives Embedded in a Nearshoring Decision Always Pay Off? Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda
Sustainability education	Transformative Learning through Immersive Experiences in Sustainable Cities
sustainable behavior	How Internal and External Initiatives Drive Sustainable Behavior Even with No Mandated Policy: A Case Study of Greensburg, KS
Sustainable consumption	Exploring The Efficacy of Social Practice in Shaping Consumer Sustainable Post-Consumption Journey: A Structured Abstract
Switching Costs	Persistence of Customers during their Shopping Journey
Switching Intention	Persistence of Customers during their Shopping Journey
symbolic immortality	Creative Symbolic Immortality and Consumers' Evaluation of Posthumous Artistic Products: Structured Abstract
Systematic Literature Review	Applications of Metaverse in Tourism Marketing: A Systematic Literature Review Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda
T
Taste	The Healthy = (Un)Tasty Intuition Concerning Colour in Organic Wine Labels: Structured Abstract
Technology	Retail Surveillance: From Consumers’ Interaction to Data Extraction when In-store and Online Good Vibrations for Doing Good: The Impact of Haptic Technologies on Identification and Attitudes in Mobile Charity Advertising: Structured Abstract
Technology adoption	Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured Abstract
TED Talks	A Story Well Told - Narrativity. Speaker Prosody and the Online Sharing of Video Content: Structured Abstract
Terroir	It’s not Just about Drinking! Exploring Behavioral Intentions in a Wine Festival Setting: Structured Abstract
Text Mining	Services Marketing in the Digital Age: Insights from the Semantic Brand Score
text-mining	Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis: Structured Abstract
Theorization of innovation failure	Towards An Integrative Theory Of Innovation Failure
Theory of Planned Behavior	Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured Abstract
third-party action	The Consequences of Mediator Intervention in Service Failure-Recovery Situations: An Examination of Coalition Effects
Time	Resource Scarcity and Psychological Well-Being: Is Less Really More? Should Brands Disclose Historical Transgression?: Structured Abstract
Time spent	Kinked Value of Time in a Digital Marketplace: Structured Abstract
topic models	Marketing as the Duty to Care for Stakeholders, Society and the Environment
touch	Good Vibrations for Doing Good: The Impact of Haptic Technologies on Identification and Attitudes in Mobile Charity Advertising: Structured Abstract
Tourism	Affordances of immersive technologies for Tourism Metaverse: Structured Abstract
Tourism Marketing	Applications of Metaverse in Tourism Marketing: A Systematic Literature Review
trade fair	Less is more – How to Improve the Physical B2B Trade Fair Experience
Transformative learning	Transformative Learning through Immersive Experiences in Sustainable Cities
Transformative Service Initiatives	Leveraging Transformative Service Research and Initiatives to Support Humanitarian Efforts in Palestine: Addressing the Weaponization of Essential Services
Transformative Service Research	Leveraging Transformative Service Research and Initiatives to Support Humanitarian Efforts in Palestine: Addressing the Weaponization of Essential Services
Transformative Value	The Power of Digital Health Service Ecosystem: Creating Transformative Value: An Extended Abstract
transparency	The Effects of Cookie Notice on Customers’ Avoidance Behavior: The Role of Perceptual Fluency Transparency in Intelligent Autonomous Systems: A Bibliometric Perspective: Structured Abstract
Trust	Charity & Human Brands, Moderating Role of Charity’s Perceived Trustworthiness in Cultivating Donations: An Abstract Trust, Distrust, and Performance of Global Strategic Alliances The Effects of Cookie Notice on Customers’ Avoidance Behavior: The Role of Perceptual Fluency The Role of Consumer Empowerment and Trust in the Disclosure of Personal Health Data: An Abstract Global Strategic Alliances, Collaborative Relationships, and Evolving Business Models The Effectiveness of Virtual Influencers in an Emerging Market: Understanding the Impact of Virtual Influencer Attributes on Purchase Intentions: An Abstract
Trust in product	What Drives and Conditions Second-Hand Luxury Fashion Shopping
Trustworthiness	Impacts of #deinfluencing on Social Media: Structured Abstract
Trustworthiness beliefs	Influence of Consumers’ Trustworthiness Beliefs and Regulatory Focus on Digital Commerce Usage Behavior: A Multiple Country Perspective
U
User Engagement	Enhancing User Engagement on Destination Brand Facebook Pages
User Generated Content	Enhancing User Engagement on Destination Brand Facebook Pages
User-generated content	Decoding Audience Engagement in the Digital Era - A Bibliometric Analysis
user’s behavior	When the Link between Users and Digital Sharing Platform Breaks Down: Exploring the User's Processus of Discontinuance
V
Value	Should Brands Disclose Historical Transgression?: Structured Abstract
Value co-creation	Patients’ Perspectives of Co-creation in Healthcare Encounters: Structured Abstract Augmented Reality's Influence in Shaping Consumer Participation in Value Co-Creation: Exploration of Online Retail Context Fostering Collaboration: Exploring Drivers of Value Co-Creation and Loyalty in Latin American E-commerce Markets: An Abstract.
value formation	Consumer Autonomous Value Formation through the Utilisation of SMBCs as ‘Value Vestige’: Structured Abstract
value vestige	Consumer Autonomous Value Formation through the Utilisation of SMBCs as ‘Value Vestige’: Structured Abstract
value-in-use	Patients’ Perspectives of Co-creation in Healthcare Encounters: Structured Abstract
vegan/vegetarian	Vegan = Sustainable & Healthy? The Impact Of Vegan And Vegetarian Labels On Emerging Lay Theories: Structured Abstract
Vertical networks	Towards Definition and Typology of Niche Social Networking Sites: Structured Abstract
Video content	A Story Well Told - Narrativity. Speaker Prosody and the Online Sharing of Video Content: Structured Abstract Impacts of #deinfluencing on Social Media: Structured Abstract
Virtual exercise	Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured Abstract
Virtual influencer	Examining the Virtual Infkuencer-Brand Personality Congruence and Propensity to Purchase Luxury Brands The Effectiveness of Virtual Influencers in an Emerging Market: Understanding the Impact of Virtual Influencer Attributes on Purchase Intentions: An Abstract
Virtual influencers	How Uncanny Are Virtual vs. Human Influencers: A Text Mining Approach
virtual reality	Conceptualization and Measurement of Virtual Reality Consumer Brand Engagement: Structured Abstract Exploring the Plight of Victims in Virtual Reality The VR Experience and Purchase Intentions in the Real State
Virtual Reality Tourism	Examining the Role of Virtual Reality in Stimulating Consumers' Interest in an Unfamiliar Destination
Visual complexity	Sensory Design: Visually Communicating Sensory Features of Products in Interfaces
Visual-spatial properties	The Congruency of Visual-spatial Properties of Chinese Brand Names and Advertising Copy on Brand Memory: Structured Abstract
Voice assistance	Voice Skills and Product Control
Voice Assistants	Alexa, you or I changed: Enhancing consumers’ voice purchase intentions over time
Voice Purchasing	Alexa, you or I changed: Enhancing consumers’ voice purchase intentions over time
Voice skill	Voice Skills and Product Control
VTubers	Behind the Avatar: Exploring the Influence of Anonymity and Personal Disclosure on Influencer Marketing
W
Warmth	Lights, Camera, Inequality: The Underlying Gender Bias in Celebrity Endorsements
webatmosphere	The Influence of the Depth of the Menu on E-commerce Websites on the Reactions of Web Users There’s Something Funny About Humour: Towards a New Understanding of Humour in Marketing & its Use Online
Well-being	Resource Scarcity and Psychological Well-Being: Is Less Really More? Entrepreneurial/Small Business Marketing: Firm Resilience, Resource Loss and Entrepreneurial Well-Being: Insights from a Low Resource Context in sub-Saharan Africa
wildlife conservation	Exploring the Plight of Victims in Virtual Reality
Wine	The Healthy = (Un)Tasty Intuition Concerning Colour in Organic Wine Labels: Structured Abstract Pareto Market Share of COO Wine Brands and the Sources of Sales Growth Potential: Structured Abstract
Wine Consumption	The Value of Wine Drinking: A Scale Development
Wine festival	It’s not Just about Drinking! Exploring Behavioral Intentions in a Wine Festival Setting: Structured Abstract
Wine Marketing	The Value of Wine Drinking: A Scale Development
Women Entrepreneurship	Entrepreneurial/Small Business Marketing: Firm Resilience, Resource Loss and Entrepreneurial Well-Being: Insights from a Low Resource Context in sub-Saharan Africa
Women's empowerment	“Mars and Venus” in Femvertising? Gender Influence on the Perception of Women's Empowerment in Advertising
Word-of-Mouth	The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types Exploring the Influence of Television Series on National Brand Experience: Structured Abstract
Y
Young activists	Youth Empowerment for Effective Climate Negotiations: The Role of Conflict Management: Structured Abstract

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