AMSWMC25: 2024 ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS
SLIDES

Brand Purpose Ethical Evaluation by the Customer Based on the Hunt-Vitell (HV) Theory of Ethics

Bhawani Sharan

When the Link Between Users and Digital Sharing Platform Breaks down: Exploring the User’s Processus of Discontinuance

Lien Duong
Total: 2 presentations.