AMSWMC25: 2024 ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS

A
Agrebi, Meriem	Self-Quantification via Branded Applications: A Windfall for Consumer Brand Relationships?
Agrebi, Sinda	Self-Quantification via Branded Applications: A Windfall for Consumer Brand Relationships?
Agyapong, Kingsley	Patients’ Perspectives of Co-creation in Healthcare Encounters: Structured Abstract
Al-Abdin, Ahmed	Leveraging Transformative Service Research and Initiatives to Support Humanitarian Efforts in Palestine: Addressing the Weaponization of Essential Services
Al-Khatib, Jamal	Organizational Impediments to Marketing Agility in Emerging Markets
Alamoudi, Hawazen	The Dark Side of Online Channels: A Relational Norm Perspective
Aldossary, Mohammed	Examining the Role of Virtual Reality in Stimulating Consumers' Interest in an Unfamiliar Destination
Alharthi, Majid	The Dark Side of Online Channels: A Relational Norm Perspective
Ali, Imran	Unlocking the Potential of Prosocial Motives in Fostering Environmental and Social Innovation: The Roles of Creativity-Relevant Skills and Business Moral Values
Althuizen, Niek	Self-Wise in the Digital World: Ignoring Advice from Medical AI
Alyahya, Mansour	Examining the Role of Virtual Reality in Stimulating Consumers' Interest in an Unfamiliar Destination
Amine, Abdelmajid	Exploring the Strategic Objectives behind the Gamification Dynamics of Crowdsourcing: An Upstream Approach
Anzivino, Alessia	The Power of Digital Health Service Ecosystem: Creating Transformative Value: An Extended Abstract
Aravindakshan, Aswhin	Retail Implications of COVID’s Disruption to Household Purchase Cycles
Arslan, Ahmad	Unlocking the Potential of Prosocial Motives in Fostering Environmental and Social Innovation: The Roles of Creativity-Relevant Skills and Business Moral Values
Asamany, Priscilla Addo	Entrepreneurial/Small Business Marketing: Firm Resilience, Resource Loss and Entrepreneurial Well-Being: Insights from a Low Resource Context in sub-Saharan Africa
Ashraf, Abdul	Influence of Consumers’ Trustworthiness Beliefs and Regulatory Focus on Digital Commerce Usage Behavior: A Multiple Country Perspective Fostering Customer Relationship Performance and Connectedness with Augmented Reality Apps. A Mixed Methods Approach
Ashraf, Rohail	The Dark Side of Online Channels: A Relational Norm Perspective
Asiedu-Appiah, Felicity	Entrepreneurial/Small Business Marketing: Firm Resilience, Resource Loss and Entrepreneurial Well-Being: Insights from a Low Resource Context in sub-Saharan Africa
Assaf, Cynthia	Enhancing User Engagement on Destination Brand Facebook Pages
Ataburo, Henry	Entrepreneurial/Small Business Marketing: Firm Resilience, Resource Loss and Entrepreneurial Well-Being: Insights from a Low Resource Context in sub-Saharan Africa
Athaide, Gerard	Towards An Integrative Theory Of Innovation Failure Exploring the Nature and Types of Customer-based Knowledge Integration Capabilities (KICs) in Service Innovation
Ayar, Bahadir	Resource Scarcity and Psychological Well-Being: Is Less Really More?
B
Babin, Barry	The Value of Wine Drinking: A Scale Development Panel Discussion: Connecting the Academy to Marketing Practice
Baboo, Shabanaz	Transformative Learning through Immersive Experiences in Sustainable Cities
Bachouche, Hager	“Mars and Venus” in Femvertising? Gender Influence on the Perception of Women's Empowerment in Advertising
Bachouche, Hajer	“Vote to Help Us Decide the Cause to Be Supported.” Examining the Effects of Choice-of-Cause in Cause-Related Marketing: Structured Abstract
Bakpayev, Marat	A Human Touch in a Gener(AI)ted World: Human vs. AI Brand Promotion and Recovery
Balabanis, George	From Fame to Enterprise: The Entrepreneurial Evolution of Social Media Influencers: Structured Abstract
Balabanis, John	Synergizing Marketing and Political Capabilities: Structured Abstract
Ballester, Estefania	I Want to Engage my Audience! The Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower's Engagement Behavior: An Abstract
Barbosa, Belém	Coolness Factor: The Impact of Luxury Brands on NFT Acquisition Intentions in the Digital and Metaverse Era: Structured Abstract Exploring the Influence of Television Series on National Brand Experience: Structured Abstract
Bardin, Camille	Luxury Brand as Business Partner: Conceptualization and Measurement of the Influence of Consumers’ Resale Behavior on Luxury Brands Perceptions: Structured Abstract
Barhorst, Jennifer Brannon	AI Augmented Reality Digital Assistants: How Using an Anthropomorphized Digital Assistant Influences Service Experience Satisfaction: Structured Abstract
Barnes, Stuart	Conceptualization and Measurement of Virtual Reality Consumer Brand Engagement: Structured Abstract
Bartsch, Fabian	A Human Touch in a Gener(AI)ted World: Human vs. AI Brand Promotion and Recovery
Bauer, Brittney	Lights, Camera, Inequality: The Underlying Gender Bias in Celebrity Endorsements
Bayarassou, Oula	“Mars and Venus” in Femvertising? Gender Influence on the Perception of Women's Empowerment in Advertising
Bellaouaied, Myriam	Panel Discussion: Connecting the Academy to Marketing Practice
Bellini, Béatrice	The Impact Of The Eco-score On The Willingness To Pay A Price Premium To Promote More Sustainable Garments: An Abstract
Berga Rodrigues, Mariana	The VR Experience and Purchase Intentions in the Real State
Bernritter, Stefan	Touch, Swipe, And Tilt: Exploring The Impact Of Mobile In-App Advertising Content On Consumer Brand Choice Intention
Berrada, Nouha	Managing Customer-Centricity in Complex B2B Settings: Formulation and Implementation
Bezaz, Nora	The Role of Consumer Empowerment and Trust in the Disclosure of Personal Health Data: An Abstract
Bhatti, Zeeshan	How Product Deciphering App Digital Activism Influences User Behavior: A Moderated Mediation Model
Bicakcioglu-Peynirci, Nilay	Out of Sight Out of Mind! Do the Sustainability Motives Embedded in a Nearshoring Decision Always Pay Off?
Biemans, Wim	The Impact of Digital Tools on Sales and Marketing in Generating New Product Ideas Organizational Impediments to Marketing Agility in Emerging Markets
Biraglia, Alessandro	Creative Symbolic Immortality and Consumers' Evaluation of Posthumous Artistic Products: Structured Abstract
Blut, Markus	Enhancing Customer Centric-Processes in B2B Firms through Technology: Development of a Conceptual Framework
Bolander, Willy	You Can’t Have One without the Other
Bompar, Laurent	To Be or Not to Be Funny in International B2B by Culture
Bonetti, Francesca	Immersive Branded Environment: What Are the Factors Leading to its Use? Structured Abstract
Boso, Nathaniel	Competitive Unpredictability In Export Markets: Structured Abstract Drivers and Outcomes of Coopetition Capability How and When Do Disruption Management Strategies Lead to Performance?
Boso, Nathaniel	Entrepreneurial/Small Business Marketing: Firm Resilience, Resource Loss and Entrepreneurial Well-Being: Insights from a Low Resource Context in sub-Saharan Africa
Bououd, Ikram	The Impact of Object Manipulation on the Immersive Experience in 3D Virtual Worlds: Scale Development and Validation
Bourdin, David	Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
Bowen, Karen	What Drives and Conditions Second-Hand Luxury Fashion Shopping Trust, Distrust, and Performance of Global Strategic Alliances
Brakus, Josko	Creative Symbolic Immortality and Consumers' Evaluation of Posthumous Artistic Products: Structured Abstract
Branco-Illodo, Ines	Structured Abstract: The Transformational Power of Gifts: Feeling Grounded in Difficult Times
Bressgott, Timna	Alexa, you or I changed: Enhancing consumers’ voice purchase intentions over time
Brock, Christian	Enhancing Customer Centric-Processes in B2B Firms through Technology: Development of a Conceptual Framework
Bruwer, Johan	Pareto Market Share of COO Wine Brands and the Sources of Sales Growth Potential: Structured Abstract
Bundhun, Manish	Panel Discussion: Business Education & Leadership in Africa
Burnaz, Sebnem	Resource Scarcity and Psychological Well-Being: Is Less Really More?
Büsser, Olivia	Less is more – How to Improve the Physical B2B Trade Fair Experience
C
Capelli, Sonia	Good Vibrations for Doing Good: The Impact of Haptic Technologies on Identification and Attitudes in Mobile Charity Advertising: Structured Abstract When Telling More about Price Returned to Producers Backslash: How to Explain the Price Paid to Producers in Cooperatives for Consumers to Find it Fair? Enhancing Advergame Effectiveness: The Role of Congruence Between Game Rules and Brand Positioning in Legitimacy, Attitudes and Purchase Intentions: Structured Abstract
Cappiello, Giuseppe	Marketing as the Duty to Care for Stakeholders, Society and the Environment
Carlson, Brad	Lights, Camera, Inequality: The Underlying Gender Bias in Celebrity Endorsements
Casoli, Debora	Marketing as the Duty to Care for Stakeholders, Society and the Environment
Chan, Eugene	Should Brands Disclose Historical Transgression?: Structured Abstract
Chan, Fanny Fong Yee	The Congruency of Visual-spatial Properties of Chinese Brand Names and Advertising Copy on Brand Memory: Structured Abstract
Chandon, Jean-Louis	Building Personal Brands on Instagram: The Case of Celebrity Chefs
Chandra, Baby	Artificial Intelligence Facilitated Brand-Consumer Conversation: Face-Work Theory Perspective
Chaney, Damien	Should Brands Disclose Historical Transgression?: Structured Abstract
Charoux, Jeremy	Panel Discussion: Business Education & Leadership in Africa
Charry, Karine	The Dark Side of Online Communities of Fitness App Users: Effects of Social Comparison and Tie-Strength
Chatterjee, Pubali	An Investigation of the Effect of Ambient Illuminance on Consumer Indulgence
Chen, Hui	Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions
Chenchar, Jon	How Internal and External Initiatives Drive Sustainable Behavior Even with No Mandated Policy: A Case Study of Greensburg, KS
Cheng, Zixuan	Behind the Avatar: Exploring the Influence of Anonymity and Personal Disclosure on Influencer Marketing
Cherif, Emna	The Role of Consumer Empowerment and Trust in the Disclosure of Personal Health Data: An Abstract “Vote to Help Us Decide the Cause to Be Supported.” Examining the Effects of Choice-of-Cause in Cause-Related Marketing: Structured Abstract “Mars and Venus” in Femvertising? Gender Influence on the Perception of Women's Empowerment in Advertising
Chikweche, Tendai	Marketing Implications given Africa's Floating Middle-Class Mindset and Aspirations: Structured Abstract
Christodoulides, George	Luxury Addiction: Scale Development and Validation
Chung Chai Man, Anthony	The Impact Of The Eco-score On The Willingness To Pay A Price Premium To Promote More Sustainable Garments: An Abstract How To Win Back Customers Who Left After A Service Failure
Ciuchita, Robert	Impacts of #deinfluencing on Social Media: Structured Abstract
Cocco, Helen	Persistence of Customers during their Shopping Journey
Colliander, Jonas	The Impact of Including Influencer Activism in Sponsored Influencer Posts on Purchase Intention: Structured Abstract
Contreras, Camilo Andrés	Empowering Marketing Research: Harnessing the Power of Language Models and Machine Learning in Two Studies. An abstract Fostering Collaboration: Exploring Drivers of Value Co-Creation and Loyalty in Latin American E-commerce Markets: An Abstract.
Corsaro, Daniela	Youth Empowerment for Effective Climate Negotiations: The Role of Conflict Management: Structured Abstract
Cowan, Kirsten	Applications of Metaverse in Tourism Marketing: A Systematic Literature Review Exploring How Saliency of Online Audiences Interrupts the Privacy Paradox in Augmented Reality Applications: An Abstract Exploring the Plight of Victims in Virtual Reality An Examination of Digital Corporate Apologies Featuring Pet Images in Response to Service Failures: Structured Abstract
D
da Silva, Manuel	Sensory Design: Visually Communicating Sensory Features of Products in Interfaces
Dalli, Daniele	The Role of Smart Objects in Consumption Practices: An Assemblage Theory Perspective to Amateur Cycling
Davcik, Nebojsa	Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis: Structured Abstract
Davlembayeva, Dinara	Retail Surveillance: From Consumers’ Interaction to Data Extraction when In-store and Online
Dayanğan, Çağla	Out of Sight Out of Mind! Do the Sustainability Motives Embedded in a Nearshoring Decision Always Pay Off?
de Campos, Rodolfo	Geographical Indications as Strategy for International Market Orientation: A Bibliometric and Systematic Review of the Literature
De Kerviler, Gwarlann	The Value of Wine Drinking: A Scale Development
de Regt, Anouk	Conceptualization and Measurement of Virtual Reality Consumer Brand Engagement: Structured Abstract Behind the Avatar: Exploring the Influence of Anonymity and Personal Disclosure on Influencer Marketing
Dean, Tereza	Customer Involvement in Co-Development: Problem-Solving and Decision-Making in New Product Development
Deitz, George	A Story Well Told - Narrativity. Speaker Prosody and the Online Sharing of Video Content: Structured Abstract
Delgado, Ismael	A Guide to Reacquire Customers in the B2B Digitalized Context
Demoulin, Nathalie	Persistence of Customers during their Shopping Journey
Dessart, Laurence	Exploring the Plight of Victims in Virtual Reality
Dianoux, Christian	Nudging in a Retail Environment: A Consumer Perspective
Dickenson, Peter	Bridging Research and Practice: The Case of the Net Promoter Score
Dickinson-Delaporte, Sonia	Transformative Learning through Immersive Experiences in Sustainable Cities
Douglas, Dean	Panel Discussion: Connecting the Academy to Marketing Practice
Duong, Lien	When the Link between Users and Digital Sharing Platform Breaks Down: Exploring the User's Processus of Discontinuance
Duque-Oliva, Edison Jair	Fostering Collaboration: Exploring Drivers of Value Co-Creation and Loyalty in Latin American E-commerce Markets: An Abstract.
E
Eastman, Jacqueline	Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda
Ehret, Michael	The Impact of Digital Technologies on Marketing and Consumer Behaviour in Africa: Mobile Payment Technology Platforms and the Formation of Dynamic Marketing Capabilities in Retail SMEs in Nigeria: Structured Abstract
Eisner, Julia	Vegan = Sustainable & Healthy? The Impact Of Vegan And Vegetarian Labels On Emerging Lay Theories: Structured Abstract Revolutionizing Product Descriptions: The Impact Of AI Generated Product Descriptions On Product Quality Perception And Purchase Intention: Structured Abstract
El Amri, Dhouha	The Impact of Object Manipulation on the Immersive Experience in 3D Virtual Worlds: Scale Development and Validation
El Euch Maalej, Mariem	Building Personal Brands on Instagram: The Case of Celebrity Chefs
El-Manstrly, Dahlia	Social Isolation and Information Sharing as Drivers of Generation Z’s Subjective-Wellbeing
Elhoushy, Sayed	Exploring The Efficacy of Social Practice in Shaping Consumer Sustainable Post-Consumption Journey: A Structured Abstract
Els, Jannie	A National Customer Experience Barometer - Towards Testing a New Customer Experience Index
Enzig, Joshua	How Uncanny Are Virtual vs. Human Influencers: A Text Mining Approach
Essuman, Dominic	Entrepreneurial/Small Business Marketing: Firm Resilience, Resource Loss and Entrepreneurial Well-Being: Insights from a Low Resource Context in sub-Saharan Africa How and When Do Disruption Management Strategies Lead to Performance?
Evanschitzky, Heiner	The Influence of Country-Stereotypes on Attitudes toward Social Innovations: A Proposed Conceptualization
F
Favier, Manon	The Effects of Cookie Notice on Customers’ Avoidance Behavior: The Role of Perceptual Fluency
Fernandes, Luís André	Coolness Factor: The Impact of Luxury Brands on NFT Acquisition Intentions in the Digital and Metaverse Era: Structured Abstract
Ferrandi, Jean-Marc	Nudging in a Retail Environment: A Consumer Perspective
Ferreira, Caitlin	Revving Up Loyalty: Online Brand Communities and Brand Identification in Motorsport: Structured Abstract
Filieri, Raffaele	Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation: Structured Abstract Leveraging Consumer Brand Engagement to Boost Climate Positive Behavior
Filipovic, Jelena	Towards Definition and Typology of Niche Social Networking Sites: Structured Abstract
Frizzo, Martina	Youth Empowerment for Effective Climate Negotiations: The Role of Conflict Management: Structured Abstract
Fronzetti Colladon, Andrea	Services Marketing in the Digital Age: Insights from the Semantic Brand Score
G
Galina, Simone	Geographical Indications as Strategy for International Market Orientation: A Bibliometric and Systematic Review of the Literature
Ganesan, Shankar	Macro-Events and the Retail Landscape: Unveiling the Dynamics of Business Model Adaptation and Retailer Strategy
Ganhão, Maria	Cognitive, Affective, and Social Drivers of Fan-Related Behavior
Gao, Liyu	The Impact of Including Influencer Activism in Sponsored Influencer Posts on Purchase Intention: Structured Abstract
Garofano, Antonella	It’s not Just about Drinking! Exploring Behavioral Intentions in a Wine Festival Setting: Structured Abstract
Gaztelumendi, Aranzazu	How Product Deciphering App Digital Activism Influences User Behavior: A Moderated Mediation Model
Germelmann, Claas Christian	Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? - A Field Study
Gezer, Isaac	Geographical Indications as Strategy for International Market Orientation: A Bibliometric and Systematic Review of the Literature
Giannetti, Verdiana	Creative Symbolic Immortality and Consumers' Evaluation of Posthumous Artistic Products: Structured Abstract
Giner-Sorolla, Roger	Do Emotions Impact Response to Anti-Smoking Appeals?
Giraldi, Janaina	Geographical Indications as Strategy for International Market Orientation: A Bibliometric and Systematic Review of the Literature
Gligor, David	Unlocking the Potential of Prosocial Motives in Fostering Environmental and Social Innovation: The Roles of Creativity-Relevant Skills and Business Moral Values
Godinho Bilro, Ricardo	The VR Experience and Purchase Intentions in the Real State Cognitive, Affective, and Social Drivers of Fan-Related Behavior
Golden, Linda	Do Emotions Impact Response to Anti-Smoking Appeals?
Golgeci, Ismail	Unlocking the Potential of Prosocial Motives in Fostering Environmental and Social Innovation: The Roles of Creativity-Relevant Skills and Business Moral Values
Goller, Florian	Vegan = Sustainable & Healthy? The Impact Of Vegan And Vegetarian Labels On Emerging Lay Theories: Structured Abstract Revolutionizing Product Descriptions: The Impact Of AI Generated Product Descriptions On Product Quality Perception And Purchase Intention: Structured Abstract
Golossenko, Artyom	Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation: Structured Abstract
Gonçalves, Beatriz	The VR Experience and Purchase Intentions in the Real State
Gopalakrishna Pillai, Kishore	Systematic Literature Review on Audience Reception and Interpretation of LGBTQ+ Advertisement
Gorton, Matthew	Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation: Structured Abstract
Greiner, Daphne	There’s Something Funny About Humour: Towards a New Understanding of Humour in Marketing & its Use Online
Greslehner, Lisa	Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
Grewal, Dhruv	Alexa, you or I changed: Enhancing consumers’ voice purchase intentions over time
Grippa, Francesca	Services Marketing in the Digital Age: Insights from the Semantic Brand Score
Guerreiro, João	The VR Experience and Purchase Intentions in the Real State Cognitive, Affective, and Social Drivers of Fan-Related Behavior How Uncanny Are Virtual vs. Human Influencers: A Text Mining Approach
Guha, Abhijit	Alexa, you or I changed: Enhancing consumers’ voice purchase intentions over time
Guizani, Haithem	“Mars and Venus” in Femvertising? Gender Influence on the Perception of Women's Empowerment in Advertising
Gunness, Aneeshta	Socio Technical Perspective for Omnichannel Retailers: Structured Abstract Transformative Learning through Immersive Experiences in Sustainable Cities
Gupta, Damini Goyal	Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda
Gupta, Shaphali	Decoding Audience Engagement in the Digital Era - A Bibliometric Analysis
Guzman, Francisco	How Product Deciphering App Digital Activism Influences User Behavior: A Moderated Mediation Model
Gyomlai, Moumita Das	To Have and to Hold, Forever and Ever - The Post-Purchase Journey of Luxury Packaging Does Sales Training by a Retail Store Hurt or Help a Luxury Brand?
H
Hafiz, Afshan	A Classification of Life Events: An Abstract
Hallikainen, Heli	Kinked Value of Time in a Digital Marketplace: Structured Abstract
Hamadi, Chakib	Augmented Reality's Influence in Shaping Consumer Participation in Value Co-Creation: Exploration of Online Retail Context
Han, Jiseon	From Fame to Enterprise: The Entrepreneurial Evolution of Social Media Influencers: Structured Abstract
Harrison, Tina	Seeing into the Future: The Impact of Digital Tools on Future Financial Planning: An Abstract
Hazée, Simon	A Meta-Analysis of Automated Social Presence in Service Robot-led Service Encounters: An Abstract
Heath, Teresa	Structured Abstract: The Transformational Power of Gifts: Feeling Grounded in Difficult Times
Hedlund, Alexander	Revving Up Loyalty: Online Brand Communities and Brand Identification in Motorsport: Structured Abstract
Heirati, Nima	Enhancing Customer Centric-Processes in B2B Firms through Technology: Development of a Conceptual Framework
Heitz-Spahn, Sandrine	Nudging in a Retail Environment: A Consumer Perspective
Henze, Moritz	Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? - A Field Study
Herrmann, Jean-Luc	Panel Discussion: Connecting the Academy to Marketing Practice
Hodgkinson, Ian	Competitive Unpredictability In Export Markets: Structured Abstract
Hogevold, Nils	What the Sales Manager Needs to Know about the Sales Performance in B2B Service Context The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies
Hollebeek, Linda	Leveraging Consumer Brand Engagement to Boost Climate Positive Behavior
Holmes, Kirsten	Transformative Learning through Immersive Experiences in Sustainable Cities
Holub, Sandra	Vegan = Sustainable & Healthy? The Impact Of Vegan And Vegetarian Labels On Emerging Lay Theories: Structured Abstract Revolutionizing Product Descriptions: The Impact Of AI Generated Product Descriptions On Product Quality Perception And Purchase Intention: Structured Abstract
Hu, Hsinhui Sunny	Reward Donate or Not Donate? Cultural Orientation and Loyal Reward Donation
Huaman Ramirez, Richard	How Product Deciphering App Digital Activism Influences User Behavior: A Moderated Mediation Model
Hughes, Paul	Competitive Unpredictability In Export Markets: Structured Abstract
Hultman, Magnus	Competitive Unpredictability In Export Markets: Structured Abstract Drivers and Outcomes of Coopetition Capability How and When Do Disruption Management Strategies Lead to Performance?
J
Jagani, Khyati	Examining the Virtual Infkuencer-Brand Personality Congruence and Propensity to Purchase Luxury Brands
Jain, Varsha	Enhancing User Engagement on Destination Brand Facebook Pages Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda
Jeesha, Krishnan	Social Isolation and Information Sharing as Drivers of Generation Z’s Subjective-Wellbeing
Jensen, Marcus	Enhancing Customer Centric-Processes in B2B Firms through Technology: Development of a Conceptual Framework
Jha, Subhash	A Story Well Told - Narrativity. Speaker Prosody and the Online Sharing of Video Content: Structured Abstract
Jiang, Peilin	Exploring How Saliency of Online Audiences Interrupts the Privacy Paradox in Augmented Reality Applications: An Abstract
Joassard, Amélie	Enhancing Advergame Effectiveness: The Role of Congruence Between Game Rules and Brand Positioning in Legitimacy, Attitudes and Purchase Intentions: Structured Abstract
Johnson, Clark	Lights, Camera, Inequality: The Underlying Gender Bias in Celebrity Endorsements
Julkunen, Saara	Managerial Communication Competence in Leading AI-integrated Service Teams
Juquelier, Antoine	A Meta-Analysis of Automated Social Presence in Service Robot-led Service Encounters: An Abstract
K
Kadic-Maglajlic, Selma	The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types
Kadile, Vita	Menstrual Messaging Matters: Examining the Influence of Advertising Message Styles
Kamaruddin, Nur Nadia Adjrina	Reimagining the Service-Dominant Logic (SDL) through Consumer Culture Theory’s (CCT) Perspective: The Different Meanings in Consuming Islamic Life Insurance
Kanitz, Christopher	Less is more – How to Improve the Physical B2B Trade Fair Experience Effects of Digital Technologies on the Role, Functions, and Interplay of Marketing and Sales Departments in Technical B2B Companies
Karampournioti, Evmorfia	The Effect of Front-of-Pack Labels on Children’s Food Perception and Choice The Influence of Country-Stereotypes on Attitudes toward Social Innovations: A Proposed Conceptualization
Katsikeas, Constantine	What Drives and Conditions Second-Hand Luxury Fashion Shopping Trust, Distrust, and Performance of Global Strategic Alliances
Katsikeas, Constantine	Publishing International Marketing Research in Leading Academic Journals
Kelting, Katie	Lights, Camera, Inequality: The Underlying Gender Bias in Celebrity Endorsements
Kessous, Aurélie	Luxury Brand as Business Partner: Conceptualization and Measurement of the Influence of Consumers’ Resale Behavior on Luxury Brands Perceptions: Structured Abstract
Khalil, Mohammad Shadab	An Investigation of the Effect of Ambient Illuminance on Consumer Indulgence
Khan, Muhammad Asif	The Dark Side of Online Channels: A Relational Norm Perspective
Kingshott, Russel	Socio Technical Perspective for Omnichannel Retailers: Structured Abstract
Klein, Michel	B2B Sales Professionals Cultivating the Positive Experience of the Key Customers
Kolar, Tomaz	Humor as Consumer Stress-Coping and Well-being Resource: Towards an Integrative Model: Structured Abstract
Koponen, Jonna	Managerial Communication Competence in Leading AI-integrated Service Teams
Kostyk, Alena	Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions
Kostyk, Alena	Exploring the Plight of Victims in Virtual Reality
Krug, Louise	Bridging Research and Practice: The Case of the Net Promoter Score
Kuhn, Johanna	Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? - A Field Study
Kullak, Avreliane	The Dark Side of Online Communities of Fitness App Users: Effects of Social Comparison and Tie-Strength
Kunz, Werner	Deep or Shallow Mental Processing? Consumers Responses to Robots’ Anthropomorphism
L
Laajalahti, Anne	Managerial Communication Competence in Leading AI-integrated Service Teams
Lacka, Ewelina	The Impact of Including Influencer Activism in Sponsored Influencer Posts on Purchase Intention: Structured Abstract
Lacohee, Hazel	Bridging Research and Practice: The Case of the Net Promoter Score
Lappeman, James	Marketing Implications given Africa's Floating Middle-Class Mindset and Aspirations: Structured Abstract
Laukkanen, Tommi	Kinked Value of Time in a Digital Marketplace: Structured Abstract
Lavertu, Laura	An Examination of Digital Corporate Apologies Featuring Pet Images in Response to Service Failures: Structured Abstract
Lazrek, Zineb	Augmented Reality's Influence in Shaping Consumer Participation in Value Co-Creation: Exploration of Online Retail Context
Le Bon, Joel	Panel Discussion: Business Education & Leadership in Africa Panel Discussion: Connecting the Academy to Marketing Practice
Lee, Sohui	Plot-a-thon - A Constructivist Approach to Building Data Literacy Across Campus: Structured Abstract
Lemoine, Jean-François	The Influence of the Depth of the Menu on E-commerce Websites on the Reactions of Web Users
Lemoine, Jean-François	There’s Something Funny About Humour: Towards a New Understanding of Humour in Marketing & its Use Online
Lennox, Anita	Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured Abstract
Leonidou, Constantinos	Global Strategic Alliances, Collaborative Relationships, and Evolving Business Models Drivers and Outcomes of Coopetition Capability How and When Do Disruption Management Strategies Lead to Performance?
Liao, Tze-Hsien	Human-Like or Not? Exploring the Effects of Anthropomorphism, Authenticity, and Parasocial Interactions on Intention to Donate by Comparing Two Types of Virtual Influencers
Lin, Shu-Fang	Reward Donate or Not Donate? Cultural Orientation and Loyal Reward Donation
Lo Ribeiro, Joel	Behind the Avatar: Exploring the Influence of Anonymity and Personal Disclosure on Influencer Marketing
Lopez, Carmen	Transparency in Intelligent Autonomous Systems: A Bibliometric Perspective: Structured Abstract
Lowe, Benjamin	A Classification of Life Events: An Abstract
Luan, Chin-Jung	An Investigation of the Effect of Ambient Illuminance on Consumer Indulgence
Lunardo, Renaud	Should Brands Disclose Historical Transgression?: Structured Abstract
Lunde, Matthew	How Internal and External Initiatives Drive Sustainable Behavior Even with No Mandated Policy: A Case Study of Greensburg, KS
Luo, Eddie	A Classification of Life Events: An Abstract
Lussier, Bruno	B2B Sales Professionals Cultivating the Positive Experience of the Key Customers
Lyngdoh, Teidorlang	Social Isolation and Information Sharing as Drivers of Generation Z’s Subjective-Wellbeing
M
Mabotja, Adrianne	The Effectiveness of Virtual Influencers in an Emerging Market: Understanding the Impact of Virtual Influencer Attributes on Purchase Intentions: An Abstract
Madinga, Nkosivile	The Effectiveness of Virtual Influencers in an Emerging Market: Understanding the Impact of Virtual Influencer Attributes on Purchase Intentions: An Abstract
Maggioni, Isabella	Whispers of Luxury: Analysing the role of Self-Congruity in Inconspicuous Consumption: Structured Abstract Youth Empowerment for Effective Climate Negotiations: The Role of Conflict Management: Structured Abstract
Maheshwari, Vish	Geographical Indications as Strategy for International Market Orientation: A Bibliometric and Systematic Review of the Literature
Mahr, Dominik	Alexa, you or I changed: Enhancing consumers’ voice purchase intentions over time
Malone, Gabrielle	Menstrual Messaging Matters: Examining the Influence of Advertising Message Styles
Malshe, Avinash	The Impact of Digital Tools on Sales and Marketing in Generating New Product Ideas Organizational Impediments to Marketing Agility in Emerging Markets
Mantrala, Murali	Macro-Events and the Retail Landscape: Unveiling the Dynamics of Business Model Adaptation and Retailer Strategy
Marchowska-Raza, Magda	Consumer Autonomous Value Formation through the Utilisation of SMBCs as ‘Value Vestige’: Structured Abstract
Marder, Ben	The Impact of Including Influencer Activism in Sponsored Influencer Posts on Purchase Intention: Structured Abstract An Examination of Digital Corporate Apologies Featuring Pet Images in Response to Service Failures: Structured Abstract
Mardumyan, Anna	The Consequences of Mediator Intervention in Service Failure-Recovery Situations: An Examination of Coalition Effects The Effects of Cookie Notice on Customers’ Avoidance Behavior: The Role of Perceptual Fluency
Maria Correia Loureiro, Sandra	The VR Experience and Purchase Intentions in the Real State Cognitive, Affective, and Social Drivers of Fan-Related Behavior How Uncanny Are Virtual vs. Human Influencers: A Text Mining Approach
Mariani, Marcello	Affordances of immersive technologies for Tourism Metaverse: Structured Abstract
Marikyan, Davit	Retail Surveillance: From Consumers’ Interaction to Data Extraction when In-store and Online
Marriott, Hannah	AI Augmented Reality Digital Assistants: How Using an Anthropomorphized Digital Assistant Influences Service Experience Satisfaction: Structured Abstract
Mathar, Thomas	Seeing into the Future: The Impact of Digital Tools on Future Financial Planning: An Abstract
Mazodier, Marc	Marketing Context Matters: The Role of Creative Mind-Sets on Attitude Toward Incongruity
McLean, Graeme	AI Augmented Reality Digital Assistants: How Using an Anthropomorphized Digital Assistant Influences Service Experience Satisfaction: Structured Abstract Examining the Role of Virtual Reality in Stimulating Consumers' Interest in an Unfamiliar Destination
Merkl, Lisa-Marie	Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? - A Field Study
Merunka, Dwight	Panel Discussion: Business Education & Leadership in Africa
Micevski, Milena	The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types
Mohammed, Hossain	Marketing Implications given Africa's Floating Middle-Class Mindset and Aspirations: Structured Abstract
Montecchi, Matteo	Immersive Branded Environment: What Are the Factors Leading to its Use? Structured Abstract
Montoya Zaragoza, Andrea	CSR Campaigns and Luxury Brands: Which Customers are Really Interested?
Moufahim, Mona	Connecting, Worshiping, and Consuming. A Study of Muslim and Jewish Pilgrimage in Morocco
Mudrisler, Berkay	Behind the Avatar: Exploring the Influence of Anonymity and Personal Disclosure on Influencer Marketing
Muetze, Simon	The Effect of Front-of-Pack Labels on Children’s Food Perception and Choice
Muller, Chantel	Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured Abstract Influence of Brand Hearsay on Smart Health Wearable Purchase Intentions: The Mediating Roles of Brand Trust and Loyalty
Muller, Re-An	Influence of Brand Hearsay on Smart Health Wearable Purchase Intentions: The Mediating Roles of Brand Trust and Loyalty
Murtas, Gabriele	Luxury Addiction: Scale Development and Validation
Musarra, Giuseppe	What Drives and Conditions Second-Hand Luxury Fashion Shopping Global Strategic Alliances, Collaborative Relationships, and Evolving Business Models Trust, Distrust, and Performance of Global Strategic Alliances
N
Nadeem, Waqar	Fostering Customer Relationship Performance and Connectedness with Augmented Reality Apps. A Mixed Methods Approach
Naik, Prasad	Retail Implications of COVID’s Disruption to Household Purchase Cycles
Nalmpanti, Athanasia	Drivers and Outcomes of Coopetition Capability How and When Do Disruption Management Strategies Lead to Performance?
Nazifi, Amin	An Examination of Digital Corporate Apologies Featuring Pet Images in Response to Service Failures: Structured Abstract
Nemkova, Ekaterina	Competitive Unpredictability In Export Markets: Structured Abstract
Nguyen, Ninh	The Dynamics of Strategic Imitation in Emerging Economies: An Exploratory Case Study Analysis of Low and Medium Tech (LMT) firms in Vietnam
Nim, Nandini	Macro-Events and the Retail Landscape: Unveiling the Dynamics of Business Model Adaptation and Retailer Strategy
Noris, Alice	Whispers of Luxury: Analysing the role of Self-Congruity in Inconspicuous Consumption: Structured Abstract
Novais, Ana Raquel	Exploring the Influence of Television Series on National Brand Experience: Structured Abstract
O
Oc, Yusuf	Touch, Swipe, And Tilt: Exploring The Impact Of Mobile In-App Advertising Content On Consumer Brand Choice Intention
Okazaki, Shintaro	Transparency in Intelligent Autonomous Systems: A Bibliometric Perspective: Structured Abstract
Olabode, Oluwaseun	How and When Do Disruption Management Strategies Lead to Performance?
Olaniyan, Rotimi	The Impact of Digital Technologies on Marketing and Consumer Behaviour in Africa: Mobile Payment Technology Platforms and the Formation of Dynamic Marketing Capabilities in Retail SMEs in Nigeria: Structured Abstract
Oliveira, Joao	Competitive Unpredictability In Export Markets: Structured Abstract
Osburg, Victoria-Sophie	Self-Wise in the Digital World: Ignoring Advice from Medical AI CSR Campaigns and Luxury Brands: Which Customers are Really Interested?
Osei-Frimpong, Kofi	Managing Customer-Centricity in Complex B2B Settings: Formulation and Implementation
Otero-Neira, Carmen	The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies
Ouschan, Robyn	Transformative Learning through Immersive Experiences in Sustainable Cities
Ozgen, Ozge	Out of Sight Out of Mind! Do the Sustainability Motives Embedded in a Nearshoring Decision Always Pay Off?
P
Padin, Carmen	What the Sales Manager Needs to Know about the Sales Performance in B2B Service Context The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies
Palazzolo, Mike	Retail Implications of COVID’s Disruption to Household Purchase Cycles
Palo, Teea	Applications of Metaverse in Tourism Marketing: A Systematic Literature Review
Paluch, Stefanie	Deep or Shallow Mental Processing? Consumers Responses to Robots’ Anthropomorphism Enhancing Customer Centric-Processes in B2B Firms through Technology: Development of a Conceptual Framework
Pantano, Eleonora	Retail Surveillance: From Consumers’ Interaction to Data Extraction when In-store and Online
Pantoja, Felipe	A Human Touch in a Gener(AI)ted World: Human vs. AI Brand Promotion and Recovery CSR Campaigns and Luxury Brands: Which Customers are Really Interested?
Papadopoulou, Christina	Menstrual Messaging Matters: Examining the Influence of Advertising Message Styles
Pappas, Alec	You Can’t Have One without the Other
Parsa, H.G.	Reward Donate or Not Donate? Cultural Orientation and Loyal Reward Donation
Partouche-Sebban, Judith	Exploring Fear of Recurrence during the Chronically Ill Patient Journey: Structured Abstract
Pecot, Fabien	Should Brands Disclose Historical Transgression?: Structured Abstract
Pedersen, Susanne	Impacts of #deinfluencing on Social Media: Structured Abstract
Pehlivan, Ekin	“Vote to Help Us Decide the Cause to Be Supported.” Examining the Effects of Choice-of-Cause in Cause-Related Marketing: Structured Abstract Plot-a-thon - A Constructivist Approach to Building Data Literacy Across Campus: Structured Abstract
Penttinen, Valeria	Impacts of #deinfluencing on Social Media: Structured Abstract
Perez Vega, Rodrigo	Affordances of immersive technologies for Tourism Metaverse: Structured Abstract
Peters, Kay	Retail Implications of COVID’s Disruption to Household Purchase Cycles
Petit, Olivia	The Healthy = (Un)Tasty Intuition Concerning Colour in Organic Wine Labels: Structured Abstract
Petrovici, Dan	Do Emotions Impact Response to Anti-Smoking Appeals?
Pezenka, Ilona	Explicit and Implicit Sustainability Cues in Online Clothing Stores: Shopper Perceptions and Visual Attention
Pezzi, Alberto	Services Marketing in the Digital Age: Insights from the Semantic Brand Score
Pitardi, Valentina	Deep or Shallow Mental Processing? Consumers Responses to Robots’ Anthropomorphism
Plangger, Kirk	Leveraging Consumer Brand Engagement to Boost Climate Positive Behavior Conceptualization and Measurement of Virtual Reality Consumer Brand Engagement: Structured Abstract Touch, Swipe, And Tilt: Exploring The Impact Of Mobile In-App Advertising Content On Consumer Brand Choice Intention
Pleyers, Gordy	Sensory Design: Visually Communicating Sensory Features of Products in Interfaces
Poncin, Ingrid	A Meta-Analysis of Automated Social Presence in Service Robot-led Service Encounters: An Abstract The Dark Side of Online Communities of Fitness App Users: Effects of Social Comparison and Tie-Strength
Q
Qin, Kexin	Applications of Metaverse in Tourism Marketing: A Systematic Literature Review
Quaye, Emmanuel Silva	Social Responsibility, Climate Change Concerns, and Circular Economy Engagement Bebahviour: Does Future Focus Matter?
R
Racat, Margot	Good Vibrations for Doing Good: The Impact of Haptic Technologies on Identification and Attitudes in Mobile Charity Advertising: Structured Abstract
Rahman, Zilllur	Artificial Intelligence Facilitated Brand-Consumer Conversation: Face-Work Theory Perspective
Raki, Amir	Leveraging Transformative Service Research and Initiatives to Support Humanitarian Efforts in Palestine: Addressing the Weaponization of Essential Services
Raïes, Karine	Building Personal Brands on Instagram: The Case of Celebrity Chefs
Reyes Mercado, Pavel	Affordances of immersive technologies for Tourism Metaverse: Structured Abstract
Rezaee Vessal, Saeedeh	Exploring Fear of Recurrence during the Chronically Ill Patient Journey: Structured Abstract
Riahi Pour, Parichehr	Charity & Human Brands, Moderating Role of Charity’s Perceived Trustworthiness in Cultivating Donations: An Abstract
Rialti, Riccardo	Immersive Branded Environment: What Are the Factors Leading to its Use? Structured Abstract
Rivetti, Francesca	It’s not Just about Drinking! Exploring Behavioral Intentions in a Wine Festival Setting: Structured Abstract
Riviezzo, Angelo	It’s not Just about Drinking! Exploring Behavioral Intentions in a Wine Festival Setting: Structured Abstract
Robertson, Jeandri	Revving Up Loyalty: Online Brand Communities and Brand Identification in Motorsport: Structured Abstract
Rodrigues, Mariana	Cognitive, Affective, and Social Drivers of Fan-Related Behavior
Rodriguez, Rocio	What the Sales Manager Needs to Know about the Sales Performance in B2B Service Context A Guide to Reacquire Customers in the B2B Digitalized Context The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies
Roetzmeier-Keuper, Julia	Enhancing Customer Centric-Processes in B2B Firms through Technology: Development of a Conceptual Framework
Roggeveen, Anne	Immersive Branded Environment: What Are the Factors Leading to its Use? Structured Abstract
Rouziès, Dominique	Does Sales Training by a Retail Store Hurt or Help a Luxury Brand?
Roy, Robin	The Impact of Online Consumer Review Confusion on Online Shopping Cart Abandonment: A Mediating Role of Perceived Risk and Moderating Role of Mindfulness: Structured Abstract
Rubio, Natalia	I Want to Engage my Audience! The Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower's Engagement Behavior: An Abstract
Ruiters, Jeremy	Panel Discussion: Business Education & Leadership in Africa
Ruiz, Carla	I Want to Engage my Audience! The Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower's Engagement Behavior: An Abstract
S
Sabadie, William	The Consequences of Mediator Intervention in Service Failure-Recovery Situations: An Examination of Coalition Effects How To Win Back Customers Who Left After A Service Failure When Telling More about Price Returned to Producers Backslash: How to Explain the Price Paid to Producers in Cooperatives for Consumers to Find it Fair?
Sabri, Ouidade	“Vote to Help Us Decide the Cause to Be Supported.” Examining the Effects of Choice-of-Cause in Cause-Related Marketing: Structured Abstract
Saffre, Fabrice	Bridging Research and Practice: The Case of the Net Promoter Score
Salhi, Riadh	Do Emotions Impact Response to Anti-Smoking Appeals?
Salunke, Sandeep	Towards An Integrative Theory Of Innovation Failure Exploring the Nature and Types of Customer-based Knowledge Integration Capabilities (KICs) in Service Innovation The Dynamics of Strategic Imitation in Emerging Economies: An Exploratory Case Study Analysis of Low and Medium Tech (LMT) firms in Vietnam
Salvador, Marielle	Building Personal Brands on Instagram: The Case of Celebrity Chefs
Scarpi, Daniele	Retail Surveillance: From Consumers’ Interaction to Data Extraction when In-store and Online
Schade, Michael	Less is more – How to Improve the Physical B2B Trade Fair Experience
Schmidt, Steffen	The Effect of Front-of-Pack Labels on Children’s Food Perception and Choice
Schmitt, Laurianne	B2B Sales Professionals Cultivating the Positive Experience of the Key Customers
Schreuder, Andries	A National Customer Experience Barometer - Towards Testing a New Customer Experience Index
Schweiger, Elisa	Alexa, you or I changed: Enhancing consumers’ voice purchase intentions over time
Sebastiani, Roberta	The Power of Digital Health Service Ecosystem: Creating Transformative Value: An Extended Abstract
Segneri, Ludovica	Services Marketing in the Digital Age: Insights from the Semantic Brand Score
Sender, Thomas	The Influence of the Depth of the Menu on E-commerce Websites on the Reactions of Web Users
Serravalle, Francesca	Retail Surveillance: From Consumers’ Interaction to Data Extraction when In-store and Online
Shaikh, Ateeque	The Impact of Online Consumer Review Confusion on Online Shopping Cart Abandonment: A Mediating Role of Perceived Risk and Moderating Role of Mindfulness: Structured Abstract
Sharan, Bhawani	Brand Purpose Ethical Evaluation by the Customer Based on the Hunt-Vitell (HV) Theory of Ethics
Shipp, Emily	Seeing into the Future: The Impact of Digital Tools on Future Financial Planning: An Abstract
Shrivastava, Pooja	Decoding Audience Engagement in the Digital Era - A Bibliometric Analysis
Siadou-Martin, Béatrice	Nudging in a Retail Environment: A Consumer Perspective
Siala, Chaïma	Exploring the Strategic Objectives behind the Gamification Dynamics of Crowdsourcing: An Upstream Approach
Silva, Ana	The Effectiveness of Virtual Influencers in an Emerging Market: Understanding the Impact of Virtual Influencer Attributes on Purchase Intentions: An Abstract
Simões, Cláudia	Patients’ Perspectives of Co-creation in Healthcare Encounters: Structured Abstract
Singhal, Aishwarya	Affordances of immersive technologies for Tourism Metaverse: Structured Abstract
Sohier, Romain	Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis: Structured Abstract
Solanelles, Pol	The Value of Wine Drinking: A Scale Development
Sotgiu, Francesca	Touch, Swipe, And Tilt: Exploring The Impact Of Mobile In-App Advertising Content On Consumer Brand Choice Intention
Souchon, Anne	Competitive Unpredictability In Export Markets: Structured Abstract Bridging Research and Practice: The Case of the Net Promoter Score Marketing Decision-Making and Anxiety: Integrative Conceptual Review and Theory Development
Sousa, Ana	Coolness Factor: The Impact of Luxury Brands on NFT Acquisition Intentions in the Digital and Metaverse Era: Structured Abstract Exploring the Influence of Television Series on National Brand Experience: Structured Abstract
Spence, Charles	The Healthy = (Un)Tasty Intuition Concerning Colour in Organic Wine Labels: Structured Abstract
Spitzberg, Brian	Managerial Communication Competence in Leading AI-integrated Service Teams
Spyropoulou, Stavroula	What Drives and Conditions Second-Hand Luxury Fashion Shopping Trust, Distrust, and Performance of Global Strategic Alliances
Stathopoulou, Anastasia	Luxury Addiction: Scale Development and Validation
Steiner, Elisabeth	Vegan = Sustainable & Healthy? The Impact Of Vegan And Vegetarian Labels On Emerging Lay Theories: Structured Abstract Revolutionizing Product Descriptions: The Impact Of AI Generated Product Descriptions On Product Quality Perception And Purchase Intention: Structured Abstract
Storey, Chris	Creative Deviance Contagion and its Effects on Bootlegging Activity and Competitive Advantage: Structured Abstract
Suresh, Meera	Systematic Literature Review on Audience Reception and Interpretation of LGBTQ+ Advertisement
Svensson, Göran	What the Sales Manager Needs to Know about the Sales Performance in B2B Service Context A Guide to Reacquire Customers in the B2B Digitalized Context The Link between Job Satisfaction and Sales Performance: The Key for B2B Services Companies
Sy-Changco, Joseph	Competitive Unpredictability In Export Markets: Structured Abstract
Szőcs, Ilona	The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types
T
Terblanche, Nic	Panel Discussion: Connecting the Academy to Marketing Practice
Theotokis, Aristeidis	Menstrual Messaging Matters: Examining the Influence of Advertising Message Styles
Thompson, Marcus	Transformative Learning through Immersive Experiences in Sustainable Cities
Thongpapanl, Narongsak	Influence of Consumers’ Trustworthiness Beliefs and Regulatory Focus on Digital Commerce Usage Behavior: A Multiple Country Perspective
Thévenot, Géraldine	Nudging in a Retail Environment: A Consumer Perspective
Timol, Sadiah	Socio Technical Perspective for Omnichannel Retailers: Structured Abstract
Tiwari, Nikhil	Decoding Audience Engagement in the Digital Era - A Bibliometric Analysis
Toledano, Alain	Exploring Fear of Recurrence during the Chronically Ill Patient Journey: Structured Abstract
Toth, Zsofia	Enhancing Customer Centric-Processes in B2B Firms through Technology: Development of a Conceptual Framework
Trendel, Olivier	Marketing Context Matters: The Role of Creative Mind-Sets on Attitude Toward Incongruity
Trinh, Giang	Pareto Market Share of COO Wine Brands and the Sources of Sales Growth Potential: Structured Abstract
Tsiapkolis, Evanguelia	When Telling More about Price Returned to Producers Backslash: How to Explain the Price Paid to Producers in Cooperatives for Consumers to Find it Fair?
Tuan, Annamaria	Marketing as the Duty to Care for Stakeholders, Society and the Environment
Turunen, Marianna	Managerial Communication Competence in Leading AI-integrated Service Teams
U
Ulqinaku, Aulona	Creative Symbolic Immortality and Consumers' Evaluation of Posthumous Artistic Products: Structured Abstract
V
Valette-Florence, Pierre	Luxury Brand as Business Partner: Conceptualization and Measurement of the Influence of Consumers’ Resale Behavior on Luxury Brands Perceptions: Structured Abstract Enhancing User Engagement on Destination Brand Facebook Pages Empowering Marketing Research: Harnessing the Power of Language Models and Machine Learning in Two Studies. An abstract
Vanderdonckt, Jean	Sensory Design: Visually Communicating Sensory Features of Products in Interfaces
Vannucci, Virginia	Immersive Branded Environment: What Are the Factors Leading to its Use? Structured Abstract
Veloutsou, Cleopatra	Leveraging Consumer Brand Engagement to Boost Climate Positive Behavior I Want to Engage my Audience! The Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower's Engagement Behavior: An Abstract Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions
Vestrelli, Roberto	Services Marketing in the Digital Age: Insights from the Semantic Brand Score
Visentin, Marco	Marketing as the Duty to Care for Stakeholders, Society and the Environment
W
Walsh, Gianfranco	The Influence of Country-Stereotypes on Attitudes toward Social Innovations: A Proposed Conceptualization
Walten, Levke	The Effect of Front-of-Pack Labels on Children’s Food Perception and Choice
Wang, Fatima	Transparency in Intelligent Autonomous Systems: A Bibliometric Perspective: Structured Abstract
Wang, Qian Janice	The Healthy = (Un)Tasty Intuition Concerning Colour in Organic Wine Labels: Structured Abstract
Weeks, Jessica Babin	To Have and to Hold, Forever and Ever - The Post-Purchase Journey of Luxury Packaging
Wetzels, Martin	Alexa, you or I changed: Enhancing consumers’ voice purchase intentions over time
Wiedmann, Klaus-Peter	The Effect of Front-of-Pack Labels on Children’s Food Perception and Choice
Wijekoon, Amali	Towards An Integrative Theory Of Innovation Failure Exploring the Nature and Types of Customer-based Knowledge Integration Capabilities (KICs) in Service Innovation
Wirtz, Jochen	Deep or Shallow Mental Processing? Consumers Responses to Robots’ Anthropomorphism
Wünderlich, Nancy	Enhancing Customer Centric-Processes in B2B Firms through Technology: Development of a Conceptual Framework
X
Xiao, Yazhen	Customer Involvement in Co-Development: Problem-Solving and Decision-Making in New Product Development Voice Skills and Product Control
Y
Yadav, Neha	Examining the Virtual Infkuencer-Brand Personality Congruence and Propensity to Purchase Luxury Brands
Yalcin, Taylan	Plot-a-thon - A Constructivist Approach to Building Data Literacy Across Campus: Structured Abstract
Yan, Min	Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation: Structured Abstract
Yip, Nick	Reimagining the Service-Dominant Logic (SDL) through Consumer Culture Theory’s (CCT) Perspective: The Different Meanings in Consuming Islamic Life Insurance
Youness, Chebli	Enhancing User Engagement on Destination Brand Facebook Pages
Yule, Jennifer	Exploring How Saliency of Online Audiences Interrupts the Privacy Paradox in Augmented Reality Applications: An Abstract
Z
Zehetner, Andreas	Effects of Digital Technologies on the Role, Functions, and Interplay of Marketing and Sales Departments in Technical B2B Companies
Zhang, Haisu	Customer Involvement in Co-Development: Problem-Solving and Decision-Making in New Product Development Voice Skills and Product Control
Zulu, Ntsatsi	The Effectiveness of Virtual Influencers in an Emerging Market: Understanding the Impact of Virtual Influencer Attributes on Purchase Intentions: An Abstract
Zulu-Chisanga, Stella	Drivers and Outcomes of Coopetition Capability

Disclaimer | Powered by EasyChair Smart Program