AMSWMC25: 2024 ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS
Sayed Elhoushy
Affiliation: Queen Mary University of London
Web page: https://www.qmul.ac.uk/busman/staff/academic/profiles/elhoushys.html
Pages in this Program
Program
Program for Friday, June 28th
Bio

Dr Sayed Elhoushy (PhD, BSc, MSc, MRes, FHEA) is a lecturer (assistant professor) in marketing at Queen Mary University of London, School of Business and Management. He holds a PhD in Management-Business Economics from Ca' Foscari University of Venice, Italy, along with two master's degrees: MRes in Management and an MSc in Hotel Management. Sayed has extensive research experience as a Visiting Research Fellow at the leading School of Hospitality and Tourism Management, University of Surrey, UK, and the Faculty of Economics (FEP), University of Porto, Portugal. Before his academic career, he worked in sales and marketing in the hospitality sector and consulted for both businesses and NGOs.

Sayed's research interests revolve around three areas: sustainability marketing, consumer behaviour, and the intersection of technology adoption and customer experience. Specifically, his research focuses on how to motivate, facilitate, and maintain sustainable consumer behaviours and understand consumer journeys related to sustainable services, second-hand and refurbished goods, and food waste. His research also delves into the role of technology, AI applications, CSR/sustainability reporting, and communications in driving responsible consumption and production.

Sayed has published his work in high-quality, peer-reviewed journals, including International Journal of Consumer Studies, Journal of Sustainable Tourism, Journal of Consumer Behavuiour and International Journal of Hospitality Management, among others.