Program for Thursday, June 27th: Session View

AMSWMC25: 2024 ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS

PROGRAM AUTHORS KEYWORDS SLIDES

PROGRAM FOR THURSDAY, JUNE 27TH: SESSION VIEW

Days:

View: with abstracts talk overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

08:30-10:00

Augmented Reality

08:30-10:00

Labels, Colors, and Wine

08:30-10:00

Climate Change, Positive Behavior, and Social Responsibility

08:30-10:00

Reselling Luxury Brands

08:30-10:00

Consumer Behavior with Luxury Brands

08:30-10:00

Business in Africa

10:30-12:00

Innovation, NPD, and Creative Deviance

10:30-12:00

Service Marketing and Value Co-creation

10:30-12:00

Essential Services and Service Failures

10:30-12:00

Service Digitilization and Automation

10:30-12:00

Augmented Reality and the Consumer

10:30-12:00

Social Innovations and Donations

12:00-13:30

AMS WMC Recognition Lunch

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