AMSWMC25: 2024 ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS
Espérance

Sessions

  • Session 1.5 (Jun 26 08:30-10:00) Heath and Sustainability
  • Session 2.3 (Jun 26 10:30-11:30) Business Education and Leadership in Africa
  • Session 2.5 (Jun 26 10:30-12:00) Sustainability and Personality of Luxury Brands
  • Session 3.5 (Jun 26 13:30-15:00) Virtual and Human Influencers
  • Session 4.5 (Jun 26 15:30-17:00) Sparks of Insight from AMS: Connecting Scholarship with Practice
  • Session 5.5 (Jun 27 08:30-10:00) Consumer Behavior with Luxury Brands
  • Session 6.5 (Jun 27 10:30-12:00) Augmented Reality and the Consumer
  • Session 7.5 (Jun 28 08:30-10:00) Attitudinal and Choice Processes
  • Session 8.5 (Jun 28 10:30-12:00) Marketing Research Methods and Data Analytics
  • Session 9.5 (Jun 28 13:30-15:00) Emerging Markets