AMSWMC25: 2024 ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS
Dubreuil

Sessions

  • Session 1.4 (Jun 26 08:30-10:00) Brand Relationships and Going Digital
  • Session 2.4 (Jun 26 10:30-12:00) Learning and Data Literacy
  • Session 3.4 (Jun 26 13:30-15:00) Communication, Positioning and Social Issues
  • Session 4.4 (Jun 26 15:30-17:00) Technology and Consumer Behavior
  • Session 5.4 (Jun 27 08:30-10:00) Reselling Luxury Brands
  • Session 6.4 (Jun 27 10:30-12:00) Service Digitilization and Automation
  • Session 7.4 (Jun 28 08:30-10:00) Consumers and Technology
  • Session 8.4 (Jun 28 10:30-12:00) Brands and New Technologies
  • Session 9.4 (Jun 28 13:30-15:00) Brand Relationships, Equity, and Experience