Bambous
Sessions
- Session 1.2 (Jun 26 08:30-10:00) Retailer Data and Consumer Trust
- Session 2.2 (Jun 26 10:30-12:00) Voice Assistant, Social Networking and the Customer
- Session 3.2 (Jun 26 13:30-15:00) Special Session: Global Strategic Alliances, Collaborative Relationships, and Evolving Business Models
- Session 4.2 (Jun 26 15:30-17:00) Digital Brand Communications and Communities
- Session 5.2 (Jun 27 08:30-10:00) Labels, Colors, and Wine
- Session 6.2 (Jun 27 10:30-12:00) Service Marketing and Value Co-creation
- Session 7.2 (Jun 28 08:30-10:00) Cultural and Cross-Cultural Issues
- Session 8.2 (Jun 28 10:30-12:00) Digital tools, gamification, and Anthrpomorphism in Innovations
- Session 9.2 (Jun 28 13:30-15:00) B2B, Digital Technologies and Performance