AMSWMC25: 2024 ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS
Chamarel

Sessions

  • Session 1.3 (Jun 26 08:30-10:00) Retailer Strategy and Customer Purchase Cycles
  • Session 2.6 (Jun 26 10:30-12:00) New Technologies in Different Contexts
  • Session 3.3 (Jun 26 13:30-15:00) Customer Centricity and B2B Services
  • Session 4.3 (Jun 26 15:30-17:00) Anxiety, Humor, and Fear
  • Session 5.3 (Jun 27 08:30-10:00) Climate Change, Positive Behavior, and Social Responsibility
  • Session 6.3 (Jun 27 10:30-12:00) Essential Services and Service Failures
  • Session 7.3 (Jun 28 08:30-10:00) Celebrities and People Marketing
  • Session 8.3 (Jun 28 10:30-12:00) Consumers, Stakeholders, and Society
  • Session 9.3 (Jun 28 13:30-15:00) Politics and Brand Related Disclosures