Program for Friday, June 28th: Talk View

PROGRAM FOR FRIDAY, JUNE 28TH: TALK VIEW

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8:30

9:00

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08:30-09:00

Out of Sight Out of Mind! Do the Sustainability Motives Embedded in a Nearshoring Decision Always Pay

Çağla Dayanğan, Nilay Bicakcioglu-Peynirci, Ozge Ozgen

09:00-09:30

Competitive Unpredictability In Export Markets: Structured Abstract

Souchon, Hughes, Hodgkinson, Boso, Nemkova, Oliveira, Hultman, Sy-Changco

09:30-10:00

Geographical Indications as Strategy for International Market Orientation: A Bibliometric and Systematic Review of the

Isaac Gezer, Janaina Giraldi, Simone Galina, Rodolfo de Campos, Vish Maheshwari

08:30-09:00

Marketing Implications given Africa's Floating Middle-Class Mindset and Aspirations: Structured

Tendai Chikweche, James Lappeman, Hossain Mohammed

09:00-09:30

There’s Something Funny About Humour: Towards a New Understanding of Humour in Marketing & its Use

Daphne Greiner, Jean-François Lemoine

09:30-10:00

Pareto Market Share of COO Wine Brands and the Sources of Sales Growth Potential: Structured

Giang Trinh, Johan Bruwer

08:30-09:00

Lights, Camera, Inequality: The Underlying Gender Bias in Celebrity Endorsements

Brittney Bauer, Brad Carlson, Katie Kelting, Clark Johnson

09:00-09:30

Creative Symbolic Immortality and Consumers' Evaluation of Posthumous Artistic Products: Structured

Alessandro Biraglia, Aulona Ulqinaku, Verdiana Giannetti, Josko Brakus

09:30-10:00

A Story Well Told - Narrativity. Speaker Prosody and the Online Sharing of Video Content: Structured

George Deitz, Subhash Jha

08:30-09:00

Unlocking the Consequences of Perceived Goal Progress: Does Closing the Activity Ring Lead to Adverse Effects in Smartwatch Usage? - A Field

Lisa-Marie Merkl, Claas Christian Germelmann, Johanna Kuhn, Moritz Henze

09:00-09:30

The Impact of Online Consumer Review Confusion on Online Shopping Cart Abandonment: A Mediating Role of Perceived Risk and Moderating Role of Mindfulness: Structured

Robin Roy, Ateeque Shaikh

09:30-10:00

Consumer’s Self-Extension with Smart Technologies: Scale Development and Validation: Structured

Min Yan, Raffaele Filieri, Matthew Gorton, Artyom Golossenko

08:30-09:00

An Investigation of the Effect of Ambient Illuminance on Consumer Indulgence

Mohammad Shadab Khalil, Pubali Chatterjee, Chin-Jung Luan

09:00-09:30

Brand Purpose Ethical Evaluation by the Customer Based on the Hunt-Vitell (HV) Theory of Ethics

Bhawani Sharan

09:30-10:00

Marketing Context Matters: The Role of Creative Mind-Sets on Attitude Toward Incongruity

Marc Mazodier, Olivier Trendel

08:30-09:00

Structured Abstract: The Transformational Power of Gifts: Feeling Grounded in Difficult Times

Ines Branco-Illodo, Teresa Heath

09:00-09:30

A Classification of Life Events: An Abstract

Afshan Hafiz, Benjamin Lowe, Eddie Luo

09:30-10:00

Predicting South African Consumers' Physical Virtual eSports Participation Using the Theory of Planned Behavior: Structured

Chantel Muller, Anita Lennox

10:30-11:00

What the Sales Manager Needs to Know about the Sales Performance in B2B Service Context

Rocio Rodriguez, Göran Svensson, Nils Hogevold, Carmen Padin

11:00-11:30

To Be or Not to Be Funny in International B2B by Culture

Laurent Bompar

11:30-12:00

Less is more – How to Improve the Physical B2B Trade Fair Experience

Christopher Kanitz, Olivia Büsser, Michael Schade

10:30-10:52

Exploring the Strategic Objectives behind the Gamification Dynamics of Crowdsourcing: An Upstream

Chaïma Siala, Abdelmajid Amine

10:52-11:15

The Impact of Object Manipulation on the Immersive Experience in 3D Virtual Worlds: Scale Development and

Dhouha El Amri, Ikram Bououd

11:15-11:38

The Impact of Digital Tools on Sales and Marketing in Generating New Product Ideas

Wim Biemans, Avinash Malshe

11:38-12:00

Deep or Shallow Mental Processing? Consumers Responses to Robots’ Anthropomorphism

Valentina Pitardi, Jochen Wirtz, Werner Kunz, Stefanie Paluch

10:30-10:52

Marketing as the Duty to Care for Stakeholders, Society and the Environment

Marco Visentin, Debora Casoli, Annamaria Tuan, Giuseppe Cappiello

10:52-11:15

Cognitive, Affective, and Social Drivers of Fan-Related Behavior

M. Ganhão, S.M.C. Loureiro, J. Guerreiro, R.G. Bilro, M. Rodrigues

11:15-11:38

A National Customer Experience Barometer - Towards Testing a New Customer Experience Index

Andries Schreuder, Jannie Els

10:30-10:52

Artificial Intelligence Facilitated Brand-Consumer Conversation: Face-Work Theory Perspective

Baby Chandra, Zilllur Rahman

10:52-11:14

Influence of Brand Hearsay on Smart Health Wearable Purchase Intentions: The Mediating Roles of Brand Trust and

Chantel Muller, Re-An Muller

11:14-11:37

A Human Touch in a Gener(AI)ted World: Human vs. AI Brand Promotion and Recovery

Fabian Bartsch, Felipe Pantoja, Marat Bakpayev

11:37-12:00

Voice Skills and Product Control

Yazhen Xiao, Haisu Zhang

10:30-11:00

Bridging Research and Practice: The Case of the Net Promoter Score

Anne Souchon, Peter Dickenson, Hazel Lacohee, Fabrice Saffre, Louise Krug

11:00-11:30

Empowering Marketing Research: Harnessing the Power of Language Models and Machine Learning in Two Studies. An

Camilo Andrés Contreras, Pierre Valette-Florence

10:30-11:00

Exploring The Efficacy of Social Practice in Shaping Consumer Sustainable Post-Consumption Journey: A Structured

Sayed Elhoushy

11:00-11:30

Systematic Literature Review on Audience Reception and Interpretation of LGBTQ+ Advertisement

Meera Suresh, Kishore Gopalakrishna Pillai

11:30-12:00

Resource Scarcity and Psychological Well-Being: Is Less Really More?

Bahadir Ayar, Sebnem Burnaz

13:30-13:52

The Effects of Cookie Notice on Customers’ Avoidance Behavior: The Role of Perceptual Fluency

Anna Mardumyan, Manon Favier

13:52-14:14

The Dark Side of Online Communities of Fitness App Users: Effects of Social Comparison and

Ingrid Poncin, Karine Charry, Avreliane Kullak

14:14-14:37

How Product Deciphering App Digital Activism Influences User Behavior: A Moderated Mediation Model

Richard Huaman Ramirez, Aranzazu Gaztelumendi, Francisco Guzman, Zeeshan Bhatti

14:37-15:00

Seeing into the Future: The Impact of Digital Tools on Future Financial Planning: An Abstract

Tina Harrison, Emily Shipp, Thomas Mathar

13:30-14:00

Effects of Digital Technologies on the Role, Functions, and Interplay of Marketing and Sales Departments in Technical B2B

Andreas Zehetner, Christopher Kanitz

14:00-14:30

The Dynamics of Strategic Imitation in Emerging Economies: An Exploratory Case Study Analysis of Low and Medium Tech (LMT) firms in

Ninh Nguyen, Sandeep Salunke

14:30-15:00

How and When Do Disruption Management Strategies Lead to Performance?

O. Olabode, A. Nalmpanti, D. Essuman, C. Leonidou, M. Hultman, N. Boso

13:30-14:00

Synergizing Marketing and Political Capabilities: Structured Abstract

John Balabanis

14:00-14:30

When Telling More about Price Returned to Producers Backslash: How to Explain the Price Paid to Producers in Cooperatives for Consumers to Find it

Evanguelia Tsiapkolis, Sonia Capelli, William Sabadie

14:30-15:00

Should Brands Disclose Historical Transgression?: Structured Abstract

Fabien Pecot, Renaud Lunardo, Damien Chaney, Eugene Chan

13:30-13:52

Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis: Structured Abstract

Nebojsa Davcik, Romain Sohier

13:52-14:14

Charity & Human Brands, Moderating Role of Charity’s Perceived Trustworthiness in Cultivating Donations: An

Parichehr Riahi Pour

14:14-14:37

Exploring the Influence of Television Series on National Brand Experience: Structured Abstract

Ana Sousa, Belém Barbosa, Ana Raquel Novais

14:37-15:00

Re-Approaching the Consumer-Brand Relationships: Assessment of Conceptual Definitions

Hui Chen, Cleopatra Veloutsou, Alena Kostyk

13:30-14:00

Fostering Collaboration: Exploring Drivers of Value Co-Creation and Loyalty in Latin American E-commerce Markets: An

Edison Jair Duque-Oliva, Camilo Andrés Contreras

14:00-14:30

Organizational Impediments to Marketing Agility in Emerging Markets

Avinash Malshe, Wim Biemans, Jamal Al-Khatib

14:30-15:00

Unlocking the Potential of Prosocial Motives in Fostering Environmental and Social Innovation: The Roles of Creativity-Relevant Skills and Business Moral

Imran Ali, Ismail Golgeci, David Gligor, Ahmad Arslan

19:00-23:00 AMS WMC Gala Reception and Dinner