PROGRAM
Days: Wednesday, May 17th Thursday, May 18th Friday, May 19th Saturday, May 20th
Wednesday, May 17th
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 1.1: AMS-AFM Session - Presentations from Grant Awardees
Presentations from the award winners for this year. Congrats to each presenter.
Chairs:
Barry Babin (Ole Miss Business School, United States)
Jean-Luc Herrmann (University of Lorraine, France)
Jean-Luc Herrmann (University of Lorraine, France)
Location: Compass
| 08:30 | Exploring the Effectiveness of Storytelling in Buyer–Seller Interactions (abstract) PRESENTER: Melanie Bowen |
| 08:45 | Sustainability and Corporate Social Responsibility at the Organizational Front Line (abstract) PRESENTER: Laurianne Schmitt |
| 09:00 | Unconventional Celebrities in the Sphere of Sustainable Luxury: A Study around the Effect of Influencer Endorsement on Luxury Brand Charisma (abstract) PRESENTER: Oxana Lahbib |
| 09:15 | The Role of Pro-social Loyalty Programs in Driving Pro-environmental Behaviors (abstract) PRESENTER: Marco Ieva |
| 09:30 | Revisiting Value: A Cross-country Assessment of the Personal Shopping Value Scale (abstract) PRESENTER: Shuang Wu |
08:30-10:00 Session 1.2: Brands and Emotions
Chair:
Francisco Guzman (University of North Texas, United States)
Location: Quarterdeck A
| 08:30 | Sympathy or Shock: How Transgression Diagnosticity Impacts Consumer Behavioral Intentions Toward Person-Brands (abstract) PRESENTER: Sarah S.F. Leubke |
| 08:45 | Understanding Consumer Brand Relationships: Love, Image, Loyalty, Engagement, Advocacy, and WOM (abstract) |
08:30-10:00 Session 1.3: AI and the Digital Landscale
Chair:
Graeme McLean (University of Strathclyde, UK)
Location: Quarterdeck B
| 08:30 | Algorithmic Society: Theorizing Digital Media Landscape (abstract) PRESENTER: Amy Watson |
| 08:45 | Effect of Brand Trust on Behavioral Intentions Toward AI-based Virtual Agents (abstract) PRESENTER: Philippine Loupiac |
| 09:00 | Understanding Customer Data With AI Recommender Systems in the Automotive Industry (abstract) PRESENTER: Min Hui Ang |
08:30-10:00 Session 1.4: Consumer Marketing in VR and Metaverse Contexts
Chair:
Marta Massi (Athabasca University, Canada)
Location: Quarterdeck C
| 08:30 | Consumer Memories of Brand Interactions in Virtual Reality (abstract) PRESENTER: Alena Kostyk |
| 08:45 | Metaverse: A New Phenomena for Intangible Products: A Study to Explore Immersive Brand Engagement & Consumer-Brand Equity in I-commerce (abstract) PRESENTER: Vikas Arya |
| 09:00 | Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing? (abstract) PRESENTER: Alessandro Bigi |
| 09:15 | Democratizing Luxury in the Metaverse: An Experimental Study (abstract) PRESENTER: Marta Massi |
08:30-10:00 Session 1.5: B2B Relationship Management and Networks
Chair:
Helen McGrath (UCC, Ireland)
Location: Chart A
| 08:30 | The Influence of Emotions on Entrepreneurial Network Capability Development (abstract) PRESENTER: Helen McGrath |
| 08:45 | Reacquiring B2B Lapsed Customers: The Impact of Fit Between Reacquisition Strategies and Defection Causes on Regain Success and Relationship Recovery (abstract) PRESENTER: Sijun Wang |
| 09:00 | Work in Progress: B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price: A Neuroscience Experiment (abstract) PRESENTER: Benjamin Österle |
| 09:15 | The Role of Market Intelligence in Enhancing Buyer-Supplier Relationships in SMEs (abstract) PRESENTER: Grace Carson |
08:30-10:00 Session 1.6: Following the Social Media Influencers
Chair:
Juliann Allen (Nicholls State University, United States)
Location: Chart B
| 08:30 | An Investigation of Member Initiated Online Communities from a Marketing Perspective: From Social Capital to Brand Benefit (abstract) PRESENTER: Angeliki Kalogeraki |
| 08:45 | Message Framing that Grows an Influencer’s Social Media Following (abstract) PRESENTER: Juliann Allen |
| 09:00 | Subtle yet Loud! The Impact of Branded Augmented Reality Filters on Social Media on Consumer-based Brand Equity and Purchase Intention (abstract) PRESENTER: Denise Pape |
| 09:15 | Examining How Social Media and Influencer Marketing Shift the Scope of Materialism (abstract) PRESENTER: Juliann Allen |
08:30-12:00 Session W1: Workshop: Teaching Digital Marketing
Chairs:
Janna Parker (James Madison University, United States)
Kevin James (University of Texas at Tyler, United States)
Debra Zahay-Blatz (St. Edward's University, United States)
Kevin James (University of Texas at Tyler, United States)
Debra Zahay-Blatz (St. Edward's University, United States)
Location: Kabacoff
10:30-12:00 Session 2.1: Special Session: Ethical Artificial Intelligence (AI) in Marketing
Chair:
Dana Harrison (East Tennessee State University, United States)
Location: Compass
| 10:30 | Special Session: Ethical Artificial Intelligence (AI) in Marketing (abstract) PRESENTER: Dana Harrison |
10:30-12:00 Session 2.2: Revolutionize Services: The Vital Role of Technology in all Aspects of Services
Chair:
Randle Raggio (University of Richmond, United States)
Location: Quarterdeck A
| 10:30 | Robotic Service Failure: Robot Recovery and Customer Forgiveness (abstract) PRESENTER: Wei-Kang Kao |
| 10:45 | Marketing in the Peer-to-peer Sharing Economy: A Systematic Literature Review (abstract) |
| 11:00 | Three (3) Dimensions of Consumer Comfort and their Impact on Intentions to Visit Service Providers (abstract) PRESENTER: Randle Raggio |
10:30-12:00 Session 2.3: Doctoral Colloquium I
Chair:
Mathieu Kacha (University of Lorraine, France)
Location: Quarterdeck B
| 10:30 | Post-purchase Advertising Effectiveness: Who Should be Targeted for Positive Word-of-Mouth (abstract) |
| 10:45 | Define Digital Self-inclusion to Better Understand Digital Users (abstract) |
| 11:00 | Assessing Alcohol and Tobacco Messages on Social Networking Sites: The Development of a Comprehensive Content Analysis Manual (abstract) |
| 11:15 | Shifting Habits Toward Sustainability (abstract) |
10:30-12:00 Session 2.4: Cryptocurrencies, NFTs, and Gamification
Chair:
Allan Lubart (University Jean Moulin Lyon 3 - IAE Lyon – UR Magellan, France)
Location: Quarterdeck C
| 10:30 | Transferability in ‘Phygital’ Assets: The Impact of NFT Utilities and Perks on Social Identity (abstract) PRESENTER: Chrysostomos Apostolidis |
| 10:45 | Trust-Mediated TAM Model with Social Factors, Personality Traits for Crypto Adoption: A Hybrid Structural Equation Modeling and Neural Network Approach (abstract) PRESENTER: Rozbeh Madadi |
| 11:00 | Gamification of the Point of Sale: When Hybrid-Reality Game Players Meet Non-Players (abstract) PRESENTER: Allan Lubart |
10:30-12:00 Session 2.5: Branding and Communication in B2B Markets
Chair:
Kirk Plangger (King's College London, UK)
Location: Chart A
| 10:30 | Determinants of Brand Trust: A Neuroanalytical Study in the B2B Sector using the Example of Manufacturing Industry (abstract) |
| 10:45 | The Power of the Past: Brand Heritage as an Asset for Suppliers (abstract) PRESENTER: Renaud Lunardo |
| 11:00 | A Research Agenda on the UN Sustainable Development Goals in B2B Branding (abstract) PRESENTER: Benjamin Österle |
| 11:15 | Persuading Financial Stakeholders through Rational and Emotional Corporate Communication Appeals: An IPO Case Study Perspective (abstract) PRESENTER: Zixuan Cheng |
10:30-12:00 Session 2.6: Promotions and Waiting for the Right Deal
Chair:
Mohamed Didi-Alaoui (Université Côte d'Azur, IAE Nice, GRM, France)
Location: Chart B
| 10:30 | Too Much is Unsold! Influence of Assortment Size and Variety on Consumers’ Deal Anticipation and Waiting for Deal (abstract) PRESENTER: Mohamed Didi Alaoui |
| 10:45 | I’ll Try That, Too – A Field Experiment in Retailing on the Effect of Variety During Display Promotions (abstract) PRESENTER: Sebastian Oetzel |
| 11:00 | Does Your Demonstration Tell the Whole Story? How Cognitive Flow, Narrative Transportation, and Viewing Alone Increase the Effectiveness of Product Demonstrations (abstract) PRESENTER: Nancy Sirianni |
12:00-13:30 Lunch
On your own
12:00-13:30 Session S1: Distinguished Marketer Presentation (Lyt Harris) with Social Hour
Chairs:
Barry Babin (Ole Miss Business School, United States)
Joe Hair (University of South Alabama, United States)
Joe Hair (University of South Alabama, United States)
Location: Chart B
| 12:00 | A 50-Year Marketing Journey….From Snow Cones to Condos (abstract) |
13:30-15:00 Session 3.1: Special Session: Finding your Way beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years
Chairs:
Nina Krey (Rowan University, United States)
Shuang Wu (Rowan University, United States)
Sabinah Wanjugu (University of Southern Indiana, United States)
Shuang Wu (Rowan University, United States)
Sabinah Wanjugu (University of Southern Indiana, United States)
Location: Compass
| 13:30 | Special Session: Finding Your Way beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years (abstract) PRESENTER: Shuang Wu |
13:30-15:00 Session 3.2: DoCCA - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles
Chair:
Thomas Gruen (University of New Hampshire, United States)
Location: Quarterdeck A
| 13:30 | Contemplative Consumer Activism as a Driver for Social Change PRESENTER: Betul Cal |
| 13:45 | Human and Artificial Intelligence Collaboration: A Conceptual Framework and Review PRESENTER: Phuong Nguyen |
| 14:00 | Sifting the Paradigm of Customer Loyalty Programs Towards Sustainability: A Synthesis of Literature and Guiding Framework |
13:30-15:00 Session 3.3: Consumer Rights and Responsibilities
Chair:
Miranda Yin (California Polytechnic State University, United States)
Location: Quarterdeck B
| 13:30 | It’s the Heart that Matters: The Effect of Benefactor Income on Donation Behaviors (abstract) PRESENTER: Miranda Yin |
| 13:45 | Consumers Are More Dishonest Towards Large Firms Than Small Firms (abstract) PRESENTER: Jareef Bin Martuza |
| 14:00 | Woke-Washing Allegations: Attributions and Recovery Strategies (abstract) PRESENTER: Priscilla Peña |
13:30-15:00 Session 3.4: Branding and Technology
Chair:
Denitsa Dineva (Cardiff University, UK)
Location: Quarterdeck C
| 13:30 | Synthetic Virtual Influencers and Authenticity in the Fake (abstract) |
| 13:45 | Friends or Foes? An Exploratory Study into Brand-to-brand Dialogue Strategies on Social Media (abstract) PRESENTER: Denitsa Dineva |
| 14:00 | Employer Branding through Online Platforms: Earned versus Owned Media (abstract) PRESENTER: Meriem Agrebi |
| 14:15 | Is AI Killing Branding? Understanding Consumers Perceptions of AI Influence on Brand Decision Making (abstract) PRESENTER: Kimberley Hardcastle |
13:30-15:00 Session 3.5: Augmented Reality and Branding
Chair:
Graeme McLean (University of Strathclyde, UK)
Location: Chart A
| 13:30 | Augmented Reality Digital Assistants (ARDAs): Examining the role of Anthropomorphism (abstract) PRESENTER: Hannah Marriott |
| 13:45 | The Digital Extension of Analog Products through Augmented Reality: The Role of Consumer-brand Engagement and Consumer-based Brand Equity (abstract) PRESENTER: Denise Pape |
13:30-15:00 Session 3.6: Influencer Marketing and Brand Communications
Chair:
Anna Morgan-Thomas (University of Glasgow, UK)
Location: Chart B
| 13:30 | Social Influencers Caught in the Web of Lies: What are the Implications for Endorser and Brand? (abstract) PRESENTER: Walter von Mettenheim |
| 13:45 | Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications (abstract) PRESENTER: Simone Lykke Tranholm Mouritzen |
| 14:00 | Physicians as Social Media Influencers on TikTok (abstract) PRESENTER: Suzanne Makarem |
| 14:15 | Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram (abstract) PRESENTER: Elaine Wallace |
13:30-15:00 Session 3.7: Pricing and Discounts
Chair:
Silke Bambauer-Sachse (University of Fribourg, Switzerland)
Location: Chart C
| 13:30 | Disentangling and Measuring Discount Credibility (abstract) PRESENTER: Jeffrey Carlson |
| 13:45 | Paradoxical Fairness Perceptions of Dynamic Pricing Sequences (abstract) PRESENTER: Ashley Young |
| 14:00 | Determining Optimal Markdown Pricing for Remaining Inventory: The Role of Customer Regret (abstract) PRESENTER: Vivek Balaraman |
13:30-17:00 Session W2: Workshop: Introduction to Partial Least Squares Structural Equation Modeling (PLS-SEM)
Chairs:
Marko Sarstedt (Ludwig-Maximilians-University (LMU), Germany)
Christian Ringle (Hamburg University of Technology, Germany)
Joe Hair (University of South Alabama, United States)
Christian Ringle (Hamburg University of Technology, Germany)
Joe Hair (University of South Alabama, United States)
Location: Kabacoff
15:30-17:00 Session 4.1: Meet the Editors I
Steve Vargo, AMS Review
Leyland Pitt, Business Horizons
JIsu Huh, Journal of Advertising
Kirk Plangger, Journal of Advertising Research
Thomas Kramer, Journal of Consumer Psychology
Babu John Mariadoss, Journal of International Marketing
Manjit Yadav, Journal of Marketing
Giampaolo Viglia, Psychology & Marketing
Chair:
Jim Boles (University of North Carolina Greensboro, United States)
Location: Compass
15:30-17:00 Session 4.2: Consumer-Brand Relationships
Chair:
Gaurav Jain (Rensselaer Polytechnic Institute, United States)
Location: Quarterdeck A
| 15:30 | How Feelings of Responsibility Vary across Ownership Types: From Legal Ownership to Psychological Ownership (abstract) PRESENTER: Randle Raggio |
| 15:45 | How Pictogram Arrangements Impact Consumer Optimism and Judgments (abstract) PRESENTER: Gaurav Jain |
| 16:00 | The Area as a Visual Heuristic: How does the Highlighted Area under the Stock Price Curve Impact Retail Investor Behavior (abstract) PRESENTER: Zeynep Tolun |
| 16:15 | Exodus from Russia: How do Consumers Feel? (abstract) PRESENTER: Babak Taheri |
15:30-17:00 Session 4.3: Financial Well-being and Mindfulness
Chair:
Heejung Park (Northern Michigan University, United States)
Location: Quarterdeck B
| 15:30 | Listen to the Voice of Mindfulness (abstract) PRESENTER: Xuan Xie |
| 15:45 | Looking for Advice? Financial Advice-Seeking and The COVID-19 Pandemic (abstract) PRESENTER: Heejung Park |
| 16:00 | Understanding the Dynamic Adoption and Outcomes of Shared Micromobility: A Longitudinal Study based on User Experience (abstract) PRESENTER: Maximilian Schwing |
15:30-17:00 Session 4.4: Customer Engagement in the Age of Internet
Chair:
Babak Taheri (Nottingham Trent University, UK)
Location: Quarterdeck C
| 15:30 | Building Customer Engagement Towards e-Commerce Website: Delineating the Role of UTATUT, Social Influence, and Compulsion (abstract) PRESENTER: Babak Taheri |
| 15:45 | How, why, and when Contextual Environments Matter for Customer Engagement in E-Commerce Live Streaming: An Eye-Tracking Study (abstract) PRESENTER: Yikai Yang |
| 16:00 | A Multi-Method Study on ICAs User Experiences and Brand Relationships (abstract) PRESENTER: Camilo Andrés Rojas Contreras |
15:30-17:00 Session 4.5: Salespeople's Emotions and Job-related Outcomes
Chair:
Joey Lam (Simon Fraser University, Canada)
Location: Chart A
| 15:30 | B2B Salespeople: The Fundamental Emotions at their Current Job (abstract) |
| 15:45 | How Jealousy and Job Stress Affect the Salesforce: The Role of Organizational Commitment (abstract) PRESENTER: Tyler Hancock |
| 16:00 | All Salespeople are (not) Created Equal: Customers’ Views on a Creator, a Getter, and a Taker (abstract) PRESENTER: Selma Kadic-Maglajlic |
15:30-17:00 Session 4.6: Online Shopping and Customer Happiness
Chair:
Xuemei Bian (Northumbria University, UK)
Location: Chart B
| 15:30 | Body Size Similarity Between Model and Shopper: Mitigating the Risk in Online Clothes Purchasing (abstract) PRESENTER: Iina Ikonen |
| 15:45 | The Role of Hedonic and Utilitarian Motives on Order Effects (abstract) |
| 16:00 | Enhancing Customer Engagement Behaviour from their Journey Seamlessness Experience in the Omnichannel Retailing Context (abstract) |
| 16:15 | The Impact of Mobile and Physical Channel Integration: How Cross-channel Integration in Different Purchase Phases Influences the Number of Mobile Channel Users (abstract) PRESENTER: Tetsuo Horiguchi |
15:30-17:00 Session 4.7: Services and Consumers
Chair:
Kalliopi Chatzipanagiotou (University of Glasgow, UK)
Location: Chart C
| 15:30 | Comparing Regular Consumers and Brand Fans for Engagement in Creative Activities: A Managerial Perspective (abstract) PRESENTER: Tomoko Kawakami |
| 15:45 | When does Brand Love Matter in Augmented Reality? (abstract) PRESENTER: Amjad Abu El Samen |
| 16:00 | Examining how Customer-to-Customer Schadenfreude Influences Social Media Service Recovery Perceptions of Observers (abstract) PRESENTER: Todd Bacile |
| 16:15 | The Impact of Omnichannel Strategies on Franchisee-Franchisor Relationship Quality (abstract) PRESENTER: Nabil Ghantous |
17:00-18:00 Doctoral Consortium Welcome Reception
*Only for registered participants of the Doctoral Consortium.*
Location: Pelican
Thursday, May 18th
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 5.1: Mary Kay Dissertation Proposal Competition
Chairs:
Victoria Bush (University of Mississippi, United States)
Joyce Zhou (University of Louisiana Monroe, United States)
Joyce Zhou (University of Louisiana Monroe, United States)
Location: Compass
| 08:30 | The Spillover Impact of Online Ratings on Upstream B2B Relationships (abstract) |
| 08:45 | Essays on Ambient Darkness and Consumer Behavior (abstract) |
| 09:00 | The Monetary and Social Motivation of Sales Contest Leaderboards (abstract) |
08:30-10:00 Session 5.2: Branding: Towards a Human Perspective
Chair:
David Gilliam (University of Arkansas at Little Rock, United States)
Location: Quarterdeck A
| 08:30 | When Anthropomorphizing Backfires: Being “Human” Can Benefit the Morally Good but Harm the Morally Bad (abstract) PRESENTER: Olivia Kim |
| 08:45 | Brand Narratives: A Typology and Archetypal Consumer Narratives (abstract) PRESENTER: David Gilliam |
| 09:00 | Promotional Strategies for Beauty and Fitness Brands Targeting Chinese Female Professionals (abstract) PRESENTER: Fanny Fong Yee Chan |
08:30-10:00 Session 5.3: Consumer Values, Attitudes, and Lifestyles
Chair:
Jack Lesser (Metropolitan State University, United States)
Location: Quarterdeck B
| 08:30 | “Wanna be like you”- Comparing Lifestyles to Grow with Latent Desires (abstract) |
| 08:45 | Towards Generalizable Psychographic Segmentation Research (abstract) |
| 09:00 | Herd Mentality, Consumer Coping Self-Efficacies and Post-Adoption of Online Shopping Adoption (abstract) |
08:30-10:00 Session 5.4: Consumer Well-being and Mindful Consumption
Chair:
Tina Harrison (The University of Edinburgh, UK)
Location: Quarterdeck C
| 08:30 | What Works for Him won't Work for Her: Future Selves and Gender Differences in Financial Planning (abstract) PRESENTER: Tina Harrison |
| 08:45 | Where and when do Consumers Experience Well-Being? A Taxonomy of Technology-Based Daily Activities (abstract) PRESENTER: Karla Barajas-Portas |
| 09:00 | The Effect of Virtual Reality Perspective Taking on Brand Relationships of Decision for Others (abstract) PRESENTER: Sarah Xiao |
08:30-10:00 Session 5.5: Conceptual Advances and New Directions in Sales Research
Chair:
Edward Nowlin (Kansas State University, United States)
Location: Chart A
| 08:30 | A Review and Analysis of the Adaptive Selling Literature (abstract) PRESENTER: Elizabeth McDougal |
| 08:45 | Moving the Ball Forward: Team Selling Research, Theories, and Future Directions (abstract) PRESENTER: Edward Nowlin |
| 09:00 | Dynamic Managerial Capabilities and Technology-Enabled Sales Capability (abstract) PRESENTER: Kerry Manis |
| 09:15 | Should I Stay or Should I Go? The Role of Perceived Organizational Support as a Mediating Mechanism in the Context of Salespeople’s Turnover Intentions (abstract) PRESENTER: Dorcia Bolton |
08:30-10:00 Session 5.6: Doctoral Colloquium II
Chair:
John Ford (Old Dominion University, United States)
Location: Chart B
| 08:30 | How do Traffic Light Labels Work for Food Choices?: Insights of two Empirical Studies on Underlying Mechanisms and Effects in Self-Service Canteens (abstract) PRESENTER: Lisa-Marie Merkl |
| 08:45 | In this Choice Architecture and Beyond! A Quasi-Experimental Field Study Exploring Temporal Spillover Effects of Nudges (abstract) |
| 09:00 | Customer Engagement and Online Review: Different Voices Between Airbnb and Hotel Customers (abstract) |
| 09:15 | Transformative Marketing in B2B: Facing Dynamic Changes in Mobility Ecosystems (abstract) |
08:30-10:00 Session 5.7: Appeals in Advertising
Chair:
Kate Pounders (University of Texas, Austin, United States)
Location: Chart C
| 08:30 | One Size does not Fit All: Consumer Responses to Body Type Diversity in Advertisements (abstract) |
| 08:45 | Compatibility Between Pride Appeals and Temporal Framing in the Context of Green Advertisements (abstract) PRESENTER: Kathrynn Pounders |
| 09:00 | Exploring Place Branding through Digital Storytelling (abstract) PRESENTER: Varsha Jain |
10:30-12:00 Session 6.1: Mary Kay Dissertation Competition
Chairs:
Victoria Bush (University of Mississippi, United States)
Joyce Zhou (University of Louisiana Monroe, United States)
Joyce Zhou (University of Louisiana Monroe, United States)
Location: Compass
| 10:30 | Re-positioning the Present Moment: Effects of Mindfulness on Consumer Behavior (abstract) |
| 10:45 | An Exploration of Consumer Experiences in the Age of Artificial Intelligence: Perception of being Observed (abstract) |
| 11:00 | Managing Successful and Resilient Shared-Interest Communities: The Role of Digitization Technologies and Disruptive Events (abstract) |
10:30-12:00 Session 6.2: Branding and Society
Chair:
Anna Morgan-Thomas (University of Glasgow, UK)
Location: Quarterdeck A
| 10:30 | Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities (abstract) PRESENTER: Anna Morgan-Thomas |
| 10:45 | Examining Consumers’ Ideological Incompatibility with Brand Hate and Social Desirability (abstract) PRESENTER: Bruno M. Ferreira |
| 11:00 | Exogenous Brand Crisis and its Impact on Consumer Purchase Intention (abstract) PRESENTER: Kalpana Chandrasekar |
| 11:15 | The Use and Effectiveness of Social Media Marketing by B2B Firms (abstract) PRESENTER: Catherine Sutton-Brady |
10:30-12:00 Session 6.3: Cues and Consumer Decision Choice
Chair:
Tim Ozcan (James Madison University, United States)
Location: Quarterdeck B
| 10:30 | How do You Buy it: Self Construal in Content Focus and Purchase Intention (abstract) PRESENTER: Fan Wang |
| 10:45 | Numerical Roundness and Positive Effects of Accomplishing Subordinate Goals (abstract) PRESENTER: Tim Ozcan |
| 11:00 | The Impact of Humor on Responses to Complaints (abstract) |
| 11:15 | Would Unearned Preferential Treatment make Customers More Tolerant and Amiable? (abstract) PRESENTER: Xuemei Bian |
10:30-12:00 Session 6.4: Ethics and Technology
Chair:
Thomas Anker (University of Dundee, UK)
Location: Quarterdeck C
| 10:30 | Artificial Intelligence that Errs: Consumer Responses to AI-Induced Errors and its Repercussions on Society (abstract) PRESENTER: Alexander Mueller |
| 10:45 | “Let the Driver off the Hook?” Moral Decisions of Autonomous Cars and their Impact on Consumers Well-Being (abstract) PRESENTER: Marc Kuhn |
| 11:00 | Consumer Autonomy and Social Technology: The Case of Social Media Algorithms and the Metaverse (abstract) |
| 11:15 | Consumers as “Rational Agents”: The Role of Ethical Perception and Perceived Value of Personal Data Disclosure (abstract) PRESENTER: Juha Munnukka |
10:30-12:00 Session 6.5: Exploring Consumer-E-Service Provider Dynamics
Chair:
Wen Xie (University of Houston, United States)
Location: Chart A
| 10:30 | How do Online Reviews Affect Readers' Trust in a Primary Care Physician (abstract) PRESENTER: Shabnam Azimi |
| 10:45 | Impacting Online Customers’ Post-Privacy Breach Behavior: A Relationship Marketing Approach (abstract) PRESENTER: Mostofa Wahid Soykoth |
| 11:00 | To Fake or Not to Fake: How Does Personality Relate to Consumers’ Motivations to Post Fake Online Reviews (abstract) PRESENTER: Doga Istanbulluoglu |
| 11:15 | Improving Social Media Video Advertising Acceptance Using Priming: Evidence from Big Data Analysis (abstract) PRESENTER: Wen Xie |
10:30-12:00 Session 6.6: How Salespeople Manage Content, Communication, and Time
Chair:
Plavini Punyatoya (University of Nebraska-Lincoln, United States)
Location: Chart B
| 10:30 | Sales Force Negotiation Capability (abstract) PRESENTER: Daniel Kuzmich |
| 10:45 | All or Nothing: The Effect of Absolute Language in Sales Communication (abstract) PRESENTER: Skyler Leonhardt |
| 11:00 | Managing Time for Selling Effectively (abstract) PRESENTER: Plavini Punyatoya |
| 11:15 | Sales Content Usage (abstract) PRESENTER: Nawar Chaker |
10:30-12:00 Session 6.7: Image and Branding
Chair:
Anjali Bal (Babson College, United States)
Location: Chart C
| 10:30 | Super Fans and Super Haters: Sentiment and Customer Analysis of Tweets for three Top Athletes (abstract) PRESENTER: Anjali Bal |
| 10:45 | Investigating the Antecedents and Moderators of Pro-Environmental Customer Behavior in Desert Café (abstract) PRESENTER: Debora Lee |
| 11:00 | “Follow Me to Your Dream Destination”: Behavioral Analysis of Effects of Persuasion Disclosure and Number of Followers on Followers' Purchase Intention and Decision within Tourism (abstract) |
| 11:15 | Improving Service Quality Through Brand image: A Study of Collaborative Consumption (abstract) PRESENTER: Anh Dang |
10:30-12:00 Session 6.8: Measurement Issues
Chair:
Altaf Merchant (University of Washington, Tacoma, United States)
Location: Steering
| 10:30 | Revisiting the Debate on the Preferred Length of Scales in Advertising Research (abstract) |
| 10:45 | Short and Simple: How to Make Exciting and Eye-catching Videos (abstract) PRESENTER: Sammy Wals |
| 11:00 | Receptivity to Personalized Digital Advertisements Scale Development and Validation (abstract) PRESENTER: Varsha Jain |
| 11:15 | Irritation with Digital Advertisement: Scale Development and Validation (abstract) PRESENTER: Khyati Jagani |
12:00-13:30 Awards Luncheon
Location: St. Charles
13:30-15:00 Session 7.1: Meet the Editors II
John Hulland / Mark Houston, Journal of the Academy of Marketing Science
Greg Marshall, European Journal of Marketing
Dipayan Biswas, Journal of Business Research
Jackie Eastman, Journal of Consumer Behaviour
Justin Paul, International Journal of Consumer Studies
Cleopatra Veloutsou, Journal of Product and Brand Management
Francesca Sotgiu, Journal of Retailing
Dimitrios Buhalis, Tourism Review
Chair:
Jim Boles (University of North Carolina Greensboro, United States)
Location: Compass
13:30-15:00 Session 7.2: Brand Strategy and Measurement Moving Forward
Chair:
Yanina Chevtchouk (University of Glasgow, UK)
Location: Quarterdeck A
| 13:30 | Re-approaching Brand-centric Groups: Definitions, Forms, and Terminology Issues (abstract) PRESENTER: Cleopatra Veloutsou |
| 13:45 | An Interdisciplinary-informed Brand Experience Scale (abstract) PRESENTER: Yanina Chevtchouk |
13:30-15:00 Session 7.3: Consumer - Technology Interactions
Chair:
Ben Lowe (Kent Business School, University of Kent, UK)
Location: Quarterdeck B
| 13:30 | That’s (not) my Kind of Robot! Trust in Human-robot Interactions (abstract) PRESENTER: Ben Lowe |
| 13:45 | Uncovering the Unexplored Role of Feedback Types During Gamified Crowdsourcing Campaigns: Case of a Loss Situation (abstract) PRESENTER: Chaïma Siala |
| 14:00 | Let's Get Serious about Play (abstract) PRESENTER: Xuan Xie |
13:30-15:00 Session 7.4: Green Consumers and Environmental Impacts
Chair:
Olga Untilov (Audencia Business School, France)
Location: Quarterdeck C
| 13:30 | Push-Starting Solar Energy in Berlins Apartment Buildings with Green Nudging (abstract) PRESENTER: Andrea Rumler |
| 13:45 | Laser Marking as New Technology in Organic Labeling: A Mixed-Method Study of Consumers’ Product Attitude, Behavior, and Well-being (abstract) PRESENTER: Jean Pfiffelmann |
| 14:00 | Consumption and Alternatives to Meat in Portugal (abstract) PRESENTER: Bruno M. Ferreira |
| 14:15 | Reflective-Impulsive Green Buying: Psychological Mechanism and Role of Product Information (abstract) PRESENTER: Jenni Sipilä |
13:30-15:00 Session 7.5: Emerging Concepts in Digital Marketing
Chair:
Sameed Khan (University of Massachusetts Lowell, United States)
Location: Chart A
| 13:30 | The Human RFID Implants Introduce a New Level of Human-Computer Interaction: Twitter Topic Detection Gauges Consumer Opinions (abstract)  PRESENTER: Outi Niininen |
| 13:45 | Non-Fungible Token Game Consumer Investments (abstract) PRESENTER: Anouk de Regt |
| 14:00 | Responses to AI and Human Recommendations in a Joint-Consumption Context (abstract) |
| 14:15 | Social Media (In)Dispensability in Consumers' Life (abstract) PRESENTER: Joanna Santiago |
13:30-15:00 Session 7.6: Public Policy and Non-Profit
Chair:
Maria Lucila Osorio (Egade Business School, Tecnológico de Monterrey, Mexico)
Location: Chart B
| 13:30 | Sentiment Analysis of Grooming Messages Sent by Online Predators (abstract) PRESENTER: Janna Parker |
| 13:45 | Look at Me Giving: Luxury Motivations and Charitable Fundraisers (abstract) PRESENTER: Sianne Gordon-Wilson |
| 14:00 | Typology of Firms by Innovation Performance: A Cluster Analysis of a Regional Innovation System (abstract) PRESENTER: Ana Maria Ortega |
13:30-15:00 Session 7.7: New Insights on the Role of Employees in Successful Service Deliverry
Chair:
Landon McFarland (The University of Southern Mississippi, United States)
Location: Chart C
| 13:30 | When Internal Marketing is the Key Performance of the Service Experience (abstract) |
| 13:45 | Emotional Labour Online: Does the Old Wine Fit into the New Bottle? (abstract) PRESENTER: Junyi Xie |
| 14:00 | The (Dis)ability Stigma: An Experimental Approach in Service Environments (abstract) PRESENTER: Landon McFarland |
15:30-17:00 Session 8.1: Theory Forum: The Future of Marketing’s Identity: Fostering Indigenous Theory Development and a (more) Coherent Scholarly Discipline
Panelists: O.C. Ferrell (Auburn University), Sreedhar Madhavaram (Texas Tech University), and Manjit Yadav (Texas A&M University)
Chairs:
Thomas Gruen (University of New Hampshire, United States)
Julie Moulard (Louisiana Tech University, United States)
Julie Moulard (Louisiana Tech University, United States)
Location: Compass
15:30-17:00 Session 8.2: Developing and Managing the Brand Meaning
Chair:
Spiros Gounaris (University of Strathclyde, UK)
Location: Quarterdeck A
| 15:30 | Branding with Sound: Examining the Role of Sonic Branding in the Brand Building Process (abstract) PRESENTER: Courtney Hixon |
| 15:45 | Unravelling the Employee-based Brand Equity Formation Process (abstract) PRESENTER: Kalliopi Chatzipanagiotou |
| 16:00 | Blending at Grassroots to Raise Self-esteem: The Face of Ethnic Brands (abstract) |
15:30-17:00 Session 8.3: Consumer Palates and Palettes
Chair:
Lou Pelton (University of North Texas, United States)
Location: Quarterdeck B
| 15:30 | How does Dietarian Identity Influence Purchase Intention and Consumer Trust? (abstract) PRESENTER: Ana Hungara |
| 15:45 | The Impact of Color Saturation on Consumer Perceptions of Product Efficacy (abstract) PRESENTER: Lauren Labrecque |
| 16:00 | Effects of Ambient Color on Food Choices (abstract) PRESENTER: Yeseul Kim |
| 16:15 | Effects of Sampling Healthy versus Unhealthy Foods on Subsequent Choices of Other Foods (abstract) PRESENTER: Mikyoung Lim |
15:30-17:00 Session 8.4: Organizations and Social Media Marketing
Chair:
Bruno Ferreira (Polytechnic Institute of Viseu, Portugal)
Location: Quarterdeck C
| 15:30 | Effects of Corporate Response Patterns in Social Networks on Brand Attitudes and Purchase Intentions of Observing Consumers (abstract) PRESENTER: Sanja Maria Stuhldreier |
| 15:45 | Exploring Brand Publics Build around Subversive Content in the Context of H&M (abstract) |
| 16:00 | How does CSR-related Language Impact Engagement with Micro-influencers’ Sponsored Posts?: An Initial Inquiry (abstract) PRESENTER: Holly Syrdal |
15:30-17:00 Session 8.5: Public Policy I
Chair:
Rico Piehler (Macquarie University, Australia)
Location: Chart A
| 15:30 | Does Organizational Culture Mediate the Relationship Between Entrepreneurial Marketing and SME Performance? (abstract) PRESENTER: Abu Shams Mohammad Mahmudul Hoque |
| 15:45 | Developing a Concept of Measuring and Analyzing the Reputation of Universities: Conceptual Model and First Empirical Test (abstract) PRESENTER: Klaus-Peter Wiedmann |
| 16:00 | “At the Beginning, I’ve Taken Things lightly but with Time Fear Came…” Emotions Evolution at Different Stages of the Health Crisis and the Role of Media Literacy: Insights from Online Multi-image Elicitation (OMIE) (abstract) PRESENTER: Hajer Bachouche |
15:30-17:00 Session 8.6: Scale Development
Chair:
Sweta Chaturvedi Thota (University of San Francisco, United States)
Location: Chart B
| 15:30 | Understanding the Travel Constraints Faced by Retirees in the Context of Ageing: Development of a Measurement Scale (abstract) PRESENTER: Gaëlle Moal |
| 15:45 | Proposition and Validation of a Scale to Measure the Commitment to the Opinion Leader in Virtual Communities (abstract) PRESENTER: Grégory Bressolles |
| 16:00 | Norms Governing Consumer-Brand Relationships: Development and Measurement Validation (abstract) PRESENTER: David Bourdin |
15:30-17:00 Session 8.7: Social Media and Value in Tourism
Chair:
Debra Zahay-Blatz (St. Edward's University, United States)
Location: Chart C
| 15:30 | The Influence of Live Streaming on Live Streamers’ Travel Behavior (abstract) PRESENTER: Kaiti Shang |
| 15:45 | Measuring the Impact of Social Media Boycotts on Tourist Arrivals: Evidence from the British Museum (abstract) PRESENTER: Yuanming Qiu |
| 16:00 | Senior Tourists’ Value Co-Creation Nexus and Routines in Services: A Customer-Dominant Logic Perspective (abstract) PRESENTER: Dimitrios Buhalis |
| 16:15 | Hotel Guest Experience and Negative Word of Mouth (abstract) PRESENTER: Zahra Pourabedin |
17:00-18:00 Session S8: 50 Years of JAMS: AMS’s Flagship Journal
Barry J. Babin, University of Mississippi
Nina Krey, Rowan University
Jiangang Huang, University of Mississippi
Chair:
Barry Babin (Ole Miss Business School, United States)
Location: Steering
Friday, May 19th
View this program: with abstractssession overviewtalk overview
07:30-08:30 Doctoral Consortium Breakfast
*Only for registered participants of the Doctoral Consortium.*
Location: Kabacoff
08:30-10:00 Session 9.1: Dynamic Changes in Advertising and IMC I
Chair:
Mark Peterson (University of Wyoming, United States)
Location: Compass
| 08:30 | Sales Promotion and the Role of Framing: The Special Case of Promotional Product Offers (PPOs) (abstract) |
| 08:45 | Ad Typicality Judgments of Creative Television Ads (abstract) |
| 09:00 | Can Super Bowl Commercials Create a Diverse, Inclusive Brand Image? (abstract) PRESENTER: Gaia Rancati |
| 09:15 | Unleashing the Potential of Ads Featuring Pets Through Product Congruence and Ad Immersiveness (abstract) PRESENTER: Laura Lavertu |
08:30-10:00 Session 9.2: Strategic Aspects of Marketing Communications and Branding
Chair:
Sreedhar Madhavaram (Texas Tech University, United States)
Location: Quarterdeck A
| 08:30 | Online Advertising, Youth Attitude and Purchase Intentions (abstract) PRESENTER: Justin Paul |
| 08:45 | Impact of Brand Coolness and Virtual Presence Following a Product Failure (abstract) PRESENTER: Md Muhammad Nurul Alam |
| 09:00 | Viewing Social Media from a Social Trap Perspective: Implications for Marketing Strategy (abstract) PRESENTER: Siavash Rashidi Sabet |
| 09:15 | CMOs’ Personality and Myopic Management: Evidence from the Most Influential Marketing Leaders of the Year (abstract) |
08:30-10:00 Session 9.3: Sustainability
Chair:
Kate Robinson (EDC Paris Business School, France)
Location: Quarterdeck B
| 08:30 | Innovating for Sustainability: Unpacking Drivers, Outcomes, and Boundary Conditions of Sustainable Innovativeness (abstract) PRESENTER: Kate Robinson |
| 08:45 | Social Development Goals (SDGs) and Intellectual Property – Two Worlds Apart: Aspirations Towards Sustainable Growth (abstract) PRESENTER: Alfred Radauer |
| 09:00 | ESG Maturity Mapping for Brands: Balancing E – S – G in Start-ups and Legacy Companies for Value Generation (abstract) PRESENTER: Preeti Shroff-Mehta |
| 09:15 | Moving Toward a New Consumer Brand Activism Perception Scale (BAP) (abstract) PRESENTER: Selma Saracevic |
08:30-10:00 Session 9.4: Public Policy II
Chair:
Giuseppe Pedeliento (University of Bergamo, Italy)
Location: Quarterdeck C
| 08:30 | Improving Public Health Communication during Pandemics: A Sensemaking Perspective (abstract) PRESENTER: Emma Junhong Wang |
| 08:45 | A Scale to Measure Consumers’ Attitude Towards Intellectually Disabled Frontline Employees (abstract) |
| 09:00 | Nudging Physical Distance during COVID-19: Short-Term and Long-Term Wear-Out Effects of Nudges in a Retail Setting (abstract) PRESENTER: Jannike Harnischmacher |
08:30-10:00 Session 9.5: Special Topics: Anti-Consumption, Marketing Engineering, and Beyond
Chair:
Maria Petrescu (Embry-Riddle Aeronautical University, Monaco)
Location: Chart A
| 08:30 | Examining the Interconnections Among Anti-Consumption, Subjective Wellbeing, and Time Orientation (abstract) PRESENTER: Doga Istanbulluoglu |
| 08:45 | The Dynamics Between Local E-Commerce Support and Global E-Marketplace Reluctance to Buy (abstract) PRESENTER: Jose Manuel Ortega Egea |
| 09:00 | Voluntary Simplification as a Response to Unusually High Inflation (abstract) PRESENTER: Luis Torres |
| 09:15 | An Ecosystems’ View on ESG in Business Narratives (abstract) PRESENTER: Maria Petrescu |
08:30-10:00 Session 9.6: AI and Well-being
Chair:
Zi Wang (IESEG School of Management, France)
Location: Chart B
| 08:30 | Mobile Application Service Personalisation: A Structural Topic Modelling Approach (abstract) PRESENTER: Siddharth Deshmukh |
| 08:45 | Consumer Values across the Lifespan: Developmental Trends at Three Hierarchical Levels and What we can Learn from them (abstract) PRESENTER: Andrés Gvirtz |
| 09:00 | Are Recommendation Systems Annoying? An Empirical Study of AI Characteristics, Technology Well-Being and the Underlying Mechanism in the Context of Recommendation System (abstract) PRESENTER: Zi Wang |
08:30-10:00 Session 9.7: Building the Bridge to Marketing Practice Grant Finalist Presentations
Chair:
David Ortinau (University of South Florida, United States)
Location: Chart C
| 08:30 | Making Healthcare Technology a Success Story: Developing a Patient-Centric Tool to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage (abstract) PRESENTER: Sien Vaes |
| 09:00 | Saving Lives by Increasing Short and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Marketing Events (abstract) PRESENTER: Riley Krotz |
08:30-08:45 Session DC1: Doctoral Consortium 1
*Only for registered participants of the Doctoral Consortium.*
Location: Kabacoff
09:00-10:00 Session DC2: Doctoral Consortium 2
*Only for registered participants of the Doctoral Consortium.*
Location: Kabacoff
10:00-11:00 Session DC3: Doctoral Consortium 3
*Only for registered participants of the Doctoral Consortium.*
Location: Kabacoff
10:30-12:00 Session 10.1: Special Session: The Future of Business Schools: Strategic Pressure Points, Emerging Business Models, and Research Opportunities
Chair:
Bodo B. Schlegelmilch (Vienna University of Economics and Business (WU), Austria)
Location: Compass
| 10:30 | Special Session: The Future of Business Schools: Strategic Pressure Points, Emerging Business Models, and Research Opportunities (abstract) PRESENTER: Bodo B. Schlegelmilch |
10:30-12:00 Session 10.2: Dynamic Changes in Advertising and IMC II
Chair:
Varsha Jain (MICA, India)
Location: Quarterdeck A
| 10:30 | Marketing of Breast Milk Substitutes in Emerging Economies: A Case Study of China (abstract) PRESENTER: Prokriti Mukherji |
| 10:45 | New Age IMC: Aligning Values, Platforms, and Personas (abstract) PRESENTER: Siddharth Deshmukh |
| 11:00 | Designing Trustworthy Live Commerce Experiences (abstract) PRESENTER: Huatong Sun |
10:30-12:00 Session 10.3: Transformative Marketing and Strategic Change I
Chair:
Marc Kuhn (Duale Hochschule Baden-Württemberg Stuttgart, Germany)
Location: Quarterdeck B
| 10:30 | They don´t Have to be Expensive to be Cool: Refurbished Smartphones: Potential Consumer Insights from Austria, Germany, and Poland (abstract) PRESENTER: Alfred Radauer |
| 10:45 | Transformative Marketing - What We Know and What We Should Research? A Structured Literature Analysis (abstract) PRESENTER: Selina L. Strobel |
| 11:00 | Business Ecosystems as Vertical Networks? Outlining a Criteria-based, Multidimensional Ecosystem Landscape (abstract) PRESENTER: Selina L. Strobel |
| 11:15 | Algorithm Morality: The Impact of Autonomous Vehicles’ Accidents on Driver Responsibilities, Guilt, and Well-Being (abstract) PRESENTER: Thomas Teychenie |
10:30-12:00 Session 10.4: Business and Society
Chair:
Mona Sinha (Kennesaw State University, United States)
Location: Quarterdeck C
| 10:30 | Micro-Meso is a New Direction for Circular Bioeconomy: A Qualitative Study from two Emerging Countries (abstract) PRESENTER: Vikas Arya |
| 10:45 | Multi-level Paradoxical Tensions: The Pervasiveness of Social Media? (abstract) PRESENTER: Severina Cartwright |
| 11:00 | Exploitation, Empathy, and Change: A Historical Assessment of Arguments against the Regulation of Business Practices (abstract) |
10:30-12:00 Session 10.5: Understanding the Connected Consumer
Chair:
Pável Reyes-Mercado (Universidad Anáhuac México, Mexico)
Location: Chart A
| 10:30 | Systematic Literature Review on Parasocial Interaction and Parasocial Relationship (abstract) PRESENTER: Jie Sheng |
| 10:45 | Scale Development to Identify Cancel Culture Behavior (abstract) PRESENTER: Janna Parker |
| 11:00 | The Connected Consumer: A Bibliometric Analysis (abstract) |
| 11:15 | Going Private: Exploring the Impact of Privacy Protection Initiatives in Privacy Concerns and Information Disclosure (abstract) |
10:30-12:00 Session 10.6: Luxury Brand Management and Content Creation
Chair:
George Christodoulides (American University of Sharjah, UAE)
Location: Chart B
| 10:30 | Does a Cute Logo Enhance Luxury Brand? The Unique Effect of Cuteness on Brand Equity Perception (abstract) PRESENTER: Yuan Li |
| 10:45 | Stroking Luxury Product Images on Online Retail Increases Purchase Intentions: The Effects of Image Interactivity (abstract) PRESENTER: Jean-Eric Pelet |
| 11:00 | Content Creation by Luxury Travel Influencers in Times of Crisis (abstract) PRESENTER: Hyunju Shin |
10:30-12:00 Session 10.7: Contemporary Issues in International Marketing I
Chair:
Babu John-Maridoss (Texas Tech University, United States)
Location: Chart C
| 10:30 | A Cross-cultural Study of the Consumer Responses Towards Femvertising: Evidence from Mexico and Spain (abstract) PRESENTER: Anna Török |
| 10:45 | The Impact of Digital Resources on Export Performance: Does Absorptive Capacity Make a Difference? (abstract) PRESENTER: Babu Mariadoss |
| 11:00 | Brand Origin Stories: Setting versus Characters (abstract) PRESENTER: Brittney C. Bauer |
10:30-12:00 Session 10.8: AI and Marketing Communications
Chair:
Melanie Richards (ETSU, United States)
Location: Steering
| 10:30 | The Impact of Choice and Decision Autonomy on Adoption of AI-enabled Purchase Aids (abstract) PRESENTER: Patricia Rossi |
| 10:45 | Artificial Intelligence Coaching For Customer Service Agents: A Uniformity in use Perspective (abstract) |
| 11:00 | Artificial Intelligence in Marketing Communication: Adoption Challenges and Opportunities through a Lens of Cognitive Dissonance (abstract) |
11:00-12:00 Session DC4: Doctoral Consortium 4
*Only for registered participants of the Doctoral Consortium.*
Location: Kabacoff
12:00-13:30 Lunch
On your own
13:00-14:00 Session DC5: Doctoral Consortium 5
*Only for registered participants of the Doctoral Consortium.*
Location: Kabacoff
13:30-15:00 Session 11.1: Special Session: Marketing Insights 5.0: The Next Level of Consumer Understanding with Predictive, Contextual, and Augmented Marketing Intelligence for a Better Marketing Performance
Chair:
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Location: Compass
| 13:30 | Special Session: Marketing Insights 5.0: The Next Level of Consumer Understanding with Predictive, Contextual, and Augmented Marketing Intelligence for a Better Marketing Performance (abstract) PRESENTER: Klaus-Peter Wiedmann |
13:30-15:00 Session 11.2: Classroom and Curriculum Effectiveness
Chair:
Joanne Cao (University of Southern Mississippi, United States)
Location: Quarterdeck A
| 13:30 | An Inclusive Curriculum Framework for Marketing Research Modules (abstract) |
| 13:45 | Applied Class Projects: Developing and Assessing an Inventory of Applied Research Projects in Marketing Courses (abstract) PRESENTER: William Bergman |
| 14:00 | Emotions and Business Schools: A Systematic Review and Bibliometric Analysis (abstract) PRESENTER: Omid Asgari |
13:30-15:00 Session 11.3: Strategic Aspects within Competitive and B2B Environments
Chair:
Babu John-Maridoss (Texas Tech University, United States)
Location: Quarterdeck B
| 13:30 | The Financial Value of Voice Assistant Software for Firms (abstract) PRESENTER: Navid Bahmani |
| 13:45 | The Effect of Supplier Diversity on Firm Performance: Moderating Influences of Internal and External Environments (abstract) PRESENTER: Daniel Kuzmich |
| 14:00 | The Quickest Response is Action: The Impact of Competitive Comparison after an Innovation Shock (abstract) PRESENTER: Fernando Campayo-Sanchez |
| 14:15 | The Concept of Strategic Change Capability (abstract) PRESENTER: Georgios S. Bekos |
13:30-15:00 Session 11.4: Virtual Community and Consumption
Chair:
Lauren Drury (Saint Louis University, United States)
Location: Quarterdeck C
| 13:30 | Exploring Video Game Player Profiles in the Context of Cosmetic Microtransactions (abstract) PRESENTER: Bernadett Koles |
| 13:45 | Investigating the Role of Mobile Service Quality on Customer Engagement among Mobile Banking Application Users: The Moderating Impact of Age (abstract) PRESENTER: Mostofa Wahid Soykoth |
| 14:00 | Online Normative Social Influence: A Cross Cultural Design of Sustainable Consumption (abstract) |
| 14:15 | Shop `Til You Drop While Consumer Experiences FLOW in Transactional Retail Website (abstract) PRESENTER: Mohammad Rahman |
13:30-15:00 Session 11.5: Luxury Marketing
Chair:
Nina Michaelidou (Loughborough University, UK)
Location: Chart A
| 13:30 | “White” Space in the Websites of Luxury Fashion Brands and its Impact on Consumers’ Attention, Attitudes, and Intentions (abstract) PRESENTER: Kostoula Margariti |
| 13:45 | The Coexistence of Inconspicuousness and Conspicuousness in Luxury Consumption: An Exploratory Study (abstract) PRESENTER: Xixi Li |
| 14:00 | Consumers’ Attention to Luxury: The Past, the Present, and the Future Research Directions (abstract) PRESENTER: Eleonora Pantano |
13:30-15:00 Session 11.6: Contemporary Issues in International Marketing II
Chair:
Tatjana Konig (Saarland Business School HTW Saar, Germany)
Location: Chart B
| 13:30 | The Effects of COVID-19 Pandemic on the Food Acculturation Process of Professional Expatriates (abstract) |
| 13:45 | Drivers of Vaccination Hesitancy: A Comparison Between German and Polish Consumers (abstract) PRESENTER: Tatjana Koenig |
| 14:00 | U.S.’s Antitrust Law vs. EU’s Competition Policy: Tackling New Markets and Digital Platforms (abstract) |
13:30-15:00 Session 11.7: Innovation in Tourism and Sports
Chair:
Hyunju Shin (Kennesaw State University, United States)
Location: Chart C
| 13:30 | Smartness and Real Time Tourism: Developing Destinations Marketing Capacity in Crisis (abstract) PRESENTER: Elecia Bethune |
| 13:45 | An Analysis of Perceived Event Innovations (abstract) PRESENTER: Sophie Unson |
| 14:00 | Exploration of How Different Types of Sponsorships Influence Esport Consumers Based on Ideal Self Congruence with Esports (abstract) |
14:00-15:00 Session DC6: Doctoral Consortium 6
*Only for registered participants of the Doctoral Consortium.*
Location: Kabacoff
15:30-17:00 Session 12.1: Special Session: Marketing for Better Cities: Setting the Agenda for Responsible, Inclusive, Smart, and Equitable Places
Chair:
Mihalis Kavaratzis (Manchester Metropolitan University, UK)
Location: Compass
| 15:30 | Special Session: Marketing for Better Cities: Setting the Agenda for Responsible, Inclusive, Smart, and Equitable Places (abstract) PRESENTER: Mihalis Kavaratzis |
15:30-17:00 Session 12.2: Recognizing Student Needs in the Classroom
Chair:
Denise Gochenouer (Southwest Minnesota State University, United States)
Location: Quarterdeck A
| 15:30 | Grappling with Business Analytics: A Triad of Anxieties (abstract) PRESENTER: Ashutosh Dutt |
| 15:45 | Utilizing the SCARF Framework to Improve Marketing Educators’ Effectiveness (abstract) PRESENTER: Tanner Schulz |
| 16:00 | Self-regulation Indirect Impact on Student Learning in the Blended and Flipped Classroom (abstract) |
| 16:15 | An Exploration of Students Overall Learning Styles and their Preferences to Different Teaching Methods (abstract) PRESENTER: Denise Gochenouer |
15:30-17:00 Session 12.3: CSR
Chair:
Jackie Eastman (Florida Gulf Coast University, United States)
Location: Quarterdeck B
| 15:30 | Environmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion Industry (abstract) PRESENTER: Rodrigo Perez-Vega |
| 15:45 | Systematically Reviewing and Revisiting the Concept of Corporate Philanthropy in the Marketing Context (abstract) PRESENTER: Haoran Liu |
| 16:00 | The Role of Top Management Team’s Cultural Intelligence in Cross-Border Corporate Social Responsibility (abstract) PRESENTER: Xixi Li |
| 16:15 | The Role of Disinformation in Promoting CSR Conscious Brands (abstract) PRESENTER: Natalia Yannopoulou |
15:30-17:00 Session 12.4: Online Branding and Sensory E-commerce
Chair:
Amin Saleh (Louisiana State University Shreveport, United States)
Location: Quarterdeck C
| 15:30 | Are You Actually Satisfied with Your Purchase? An Examination into Potential Moderators in EDT through an E-Commerce Context (abstract) PRESENTER: Pooja Ramankutty |
| 15:45 | The Magic of Vibrotactile Feedback: How Vibrotactile Feedback Enhances Consumer Anticipated Satisfaction through Perceived Ownership (abstract) PRESENTER: Jiayuan Li |
| 16:00 | An Exploratory Investigation of the Annoyance Factor and Cross-Channel Engagement Intentions When Consumers are Exposed to Website Pop-Ups on Owned Sites (abstract) PRESENTER: Jennifer Dapko |
15:30-17:00 Session 12.5: Product Innovations and Product Management
Chair:
Mayoor Mohan (Virginia Commonwealth University, United States)
Location: Chart A
| 15:30 | Architecture & Innovation: The Impact of Physical Environments on Organizational Innovation (abstract) |
| 15:45 | Designers’ Resistance to Hybrid Products (abstract) |
| 16:00 | Moving from Analog to Digital Driving as a Marketing Challenge: Assessing the Acceptance of Advanced Driver Assistance Systems (ADAS) (abstract) PRESENTER: Steffen Schmidt |
| 16:15 | Is Cutting-Edge Good? An Assessment of Product Newness Factors in Technologically Turbulent Environments (abstract) PRESENTER: Michael Obal |
15:30-17:00 Session 12.6: Dependent Variables under the Microscope
Chair:
Marko Sarstedt (Ludwig-Maximilians-University (LMU), Germany)
Location: Chart B
| 15:30 | Mobile Ethnography: A New and Innovative Research Method Tool (abstract) PRESENTER: Sweta Chaturvedi Thota |
| 15:45 | Dependent Variables under the Microscope: A New Method to Decompose and Comparatively Analyze Dependent Variables (abstract) |
| 16:00 | Methods Variance Extracted (MVE): Toward a Universal Metric for Detectable Common Methods Variance (abstract) |
| 16:15 | Quantifying Model Selection Uncertainty via Bootstrapping and Akaike Weights: A Multimodel Inference Approach (abstract) PRESENTER: Marko Sarstedt |
15:30-17:00 Session 12.7: AI and Big Data
Chair:
Florian Gasser (University of St. Gallen, Switzerland)
Location: Chart C
| 15:30 | The Value of Marketing Analytics Innovation (abstract) PRESENTER: Amirhosein Zahedi |
| 15:45 | Does Industry Digitization Shape the Efficiency of Big Data Driven Supply Chains (abstract) PRESENTER: Emma Savimäki |
| 16:00 | Big Data as Supportive Incentivization for Sustainable Behavior: Shaping Sustainable Tourism Behaviour in the Alps with the Support of Image-Recognition (abstract) PRESENTER: Florian Gasser |
| 16:15 | Challenges of Artificial Intelligence in Big Data Analytics – The Role of Ignorance-based View (abstract) PRESENTER: Nobuyuki Fukawa |
15:30-16:15 Session DC7: Doctoral Consortium 7
*Only for registered participants of the Doctoral Consortium.*
Location: Kabacoff
16:15-17:00 Session DC8: Doctoral Consortium 8
*Only for registered participants of the Doctoral Consortium.*
Location: Kabacoff
Saturday, May 20th
View this program: with abstractssession overviewtalk overview
09:00-09:30 Doctoral Consortium Breakfast
*Only for registered participants of the Doctoral Consortium.*
09:30-10:30 Session DC9: Doctoral Consortium 9
*Only for registered participants of the Doctoral Consortium.*
Location: Kabacoff
10:30-11:30 Session DC10: Doctoral Consortium 10
*Only for registered participants of the Doctoral Consortium.*
Location: Kabacoff
11:40-11:55 Session DC11: Doctoral Consortium 11
*Only for registered participants of the Doctoral Consortium.*
Location: Kabacoff