Quarterdeck A
Sessions
- Session 1.2 (May 17 08:30-10:00) Brands and Emotions
- Session 2.2 (May 17 10:30-12:00) Revolutionize Services: The Vital Role of Technology in all Aspects of Services
- Session 3.2 (May 17 13:30-15:00) DoCCA - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles
- Session 4.2 (May 17 15:30-17:00) Consumer-Brand Relationships
- Session 5.2 (May 18 08:30-10:00) Branding: Towards a Human Perspective
- Session 6.2 (May 18 10:30-12:00) Branding and Society
- Session 7.2 (May 18 13:30-15:00) Brand Strategy and Measurement Moving Forward
- Session 8.2 (May 18 15:30-17:00) Developing and Managing the Brand Meaning
- Session 9.2 (May 19 08:30-10:00) Strategic Aspects of Marketing Communications and Branding
- Session 10.2 (May 19 10:30-12:00) Dynamic Changes in Advertising and IMC II
- Session 11.2 (May 19 13:30-15:00) Classroom and Curriculum Effectiveness
- Session 12.2 (May 19 15:30-17:00) Recognizing Student Needs in the Classroom