2023 AMS ANNUAL CONFERENCE: ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE

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Abell, Annika	Effects of Ambient Color on Food Choices Effects of Sampling Healthy versus Unhealthy Foods on Subsequent Choices of Other Foods
Abu El Samen, Amjad	When does Brand Love Matter in Augmented Reality?
Aendekerk, Brenda	Making Healthcare Technology a Success Story: Developing a Patient-Centric Tool to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage
Aggarwal, Arun	Online Advertising, Youth Attitude and Purchase Intentions
Agnihotri, Raj	The Impact of Digital Resources on Export Performance: Does Absorptive Capacity Make a Difference?
Agrebi, Meriem	Employer Branding through Online Platforms: Earned versus Owned Media
Ahlbom, Carl-Philip	Saving Lives by Increasing Short and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Marketing Events
Ahmad Husairi, Mariyani	The Impact of Choice and Decision Autonomy on Adoption of AI-enabled Purchase Aids
Ajjan, Haya	Special Session: Ethical Artificial Intelligence (AI) in Marketing
Akarsu, Tugra	Going Private: Exploring the Impact of Privacy Protection Initiatives in Privacy Concerns and Information Disclosure
Alam, Nabid	Impacting Online Customers’ Post-Privacy Breach Behavior: A Relationship Marketing Approach Investigating the Role of Mobile Service Quality on Customer Engagement among Mobile Banking Application Users: The Moderating Impact of Age
Alimamy, Saifeddin	When does Brand Love Matter in Augmented Reality?
Allen, Juliann	Message Framing that Grows an Influencer’s Social Media Following Examining How Social Media and Influencer Marketing Shift the Scope of Materialism
Almeyda-Ibanez, Marta	An Exploration of Students Overall Learning Styles and their Preferences to Different Teaching Methods
Alomar, Nora	Transferability in ‘Phygital’ Assets: The Impact of NFT Utilities and Perks on Social Identity
Amaro, Suzanne	Examining Consumers’ Ideological Incompatibility with Brand Hate and Social Desirability
Amine, Abdelmajid	Uncovering the Unexplored Role of Feedback Types During Gamified Crowdsourcing Campaigns: Case of a Loss Situation
Amiri, Dana	A Review and Analysis of the Adaptive Selling Literature
Anaza, Nwamaka	Moving the Ball Forward: Team Selling Research, Theories, and Future Directions
Ang, Min Hui	Understanding Customer Data With AI Recommender Systems in the Automotive Industry
Ansari, Sina	How do Online Reviews Affect Readers' Trust in a Primary Care Physician
Ansell, Jake	The Magic of Vibrotactile Feedback: How Vibrotactile Feedback Enhances Consumer Anticipated Satisfaction through Perceived Ownership
Ansell, Jake	Measuring the Impact of Social Media Boycotts on Tourist Arrivals: Evidence from the British Museum
Anwar, Syed	U.S.’s Antitrust Law vs. EU’s Competition Policy: Tackling New Markets and Digital Platforms
Apostolidis, Chrysostomos	Transferability in ‘Phygital’ Assets: The Impact of NFT Utilities and Perks on Social Identity
Arango, Luis	The Human RFID Implants Introduce a New Level of Human-Computer Interaction: Twitter Topic Detection Gauges Consumer Opinions
Arora, Aishwarya	Mobile Application Service Personalisation: A Structural Topic Modelling Approach
Arshad, Malik Husnain	Exploring Brand Publics Build around Subversive Content in the Context of H&M
Arya, Vikas	Metaverse: A New Phenomena for Intangible Products: A Study to Explore Immersive Brand Engagement & Consumer-Brand Equity in I-commerce Micro-Meso is a New Direction for Circular Bioeconomy: A Qualitative Study from two Emerging Countries
Asgari, Omid	Emotions and Business Schools: A Systematic Review and Bibliometric Analysis
Ashely, Christy	The Impact of Color Saturation on Consumer Perceptions of Product Efficacy
Aspara, Jaakko	Human and Artificial Intelligence Collaboration: A Conceptual Framework and Review
Augustyn, Marcjanna	The Influence of Live Streaming on Live Streamers’ Travel Behavior
Awang, Zainudin Bin	Does Organizational Culture Mediate the Relationship Between Entrepreneurial Marketing and SME Performance?
Azim, Sheikh Mohammad Fauzul	Impacting Online Customers’ Post-Privacy Breach Behavior: A Relationship Marketing Approach Investigating the Role of Mobile Service Quality on Customer Engagement among Mobile Banking Application Users: The Moderating Impact of Age
Azimi, Shabnam	How do Online Reviews Affect Readers' Trust in a Primary Care Physician
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Bachouche, Hajer	“At the Beginning, I’ve Taken Things lightly but with Time Fear Came…” Emotions Evolution at Different Stages of the Health Crisis and the Role of Media Literacy: Insights from Online Multi-image Elicitation (OMIE)
Bacile, Todd	Examining how Customer-to-Customer Schadenfreude Influences Social Media Service Recovery Perceptions of Observers
Bahar, Belgin	Proposition and Validation of a Scale to Measure the Commitment to the Opinion Leader in Virtual Communities
Bahmani, Navid	The Financial Value of Voice Assistant Software for Firms
Bal, Anjali	Super Fans and Super Haters: Sentiment and Customer Analysis of Tweets for three Top Athletes
Balaraman, Vivek	Determining Optimal Markdown Pricing for Remaining Inventory: The Role of Customer Regret
Bambauer-Sachse, Silke	Paradoxical Fairness Perceptions of Dynamic Pricing Sequences Effects of Corporate Response Patterns in Social Networks on Brand Attitudes and Purchase Intentions of Observing Consumers
Barajas-Portas, Karla	Where and when do Consumers Experience Well-Being? A Taxonomy of Technology-Based Daily Activities Understanding Consumer Brand Relationships: Love, Image, Loyalty, Engagement, Advocacy, and WOM
Barhorst, Jennifer	Augmented Reality Digital Assistants (ARDAs): Examining the role of Anthropomorphism
Bauer, Brittney C.	Brand Origin Stories: Setting versus Characters The Role of Top Management Team’s Cultural Intelligence in Cross-Border Corporate Social Responsibility
Baxter, Katherine	Environmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion Industry
Bayaraa, Arigun	Can Super Bowl Commercials Create a Diverse, Inclusive Brand Image?
Bayarassou, Oula	“At the Beginning, I’ve Taken Things lightly but with Time Fear Came…” Emotions Evolution at Different Stages of the Health Crisis and the Role of Media Literacy: Insights from Online Multi-image Elicitation (OMIE)
Beck, Brittany	Physicians as Social Media Influencers on TikTok
Beese, Gerald-Alexander	Moving from Analog to Digital Driving as a Marketing Challenge: Assessing the Acceptance of Advanced Driver Assistance Systems (ADAS)
Bekos, Georgios S.	The Concept of Strategic Change Capability
Bellaouaied, Myriam	When Internal Marketing is the Key Performance of the Service Experience
Bergman, William	Three (3) Dimensions of Consumer Comfort and their Impact on Intentions to Visit Service Providers Applied Class Projects: Developing and Assessing an Inventory of Applied Research Projects in Marketing Courses
Berthon, Pierre	Improving Public Health Communication during Pandemics: A Sensemaking Perspective
Bethune, Elecia	Smartness and Real Time Tourism: Developing Destinations Marketing Capacity in Crisis
Bhatnagar, Amit	The Financial Value of Voice Assistant Software for Firms
Bian, Xuemei	Would Unearned Preferential Treatment make Customers More Tolerant and Amiable?
Bigi, Alessandro	Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?
Biglari, Vahid	Hotel Guest Experience and Negative Word of Mouth
Biswas, Dipayan	Effects of Ambient Color on Food Choices Effects of Sampling Healthy versus Unhealthy Foods on Subsequent Choices of Other Foods
Bolton, Dorcia	Should I Stay or Should I Go? The Role of Perceived Organizational Support as a Mediating Mechanism in the Context of Salespeople’s Turnover Intentions
Bonera, Michelle	Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?
Borges-Tiago, Maria Teresa	Social Media (In)Dispensability in Consumers' Life
Bos, Maarten	Improving Social Media Video Advertising Acceptance Using Priming: Evidence from Big Data Analysis
Boukis, Achilleas	Unravelling the Employee-based Brand Equity Formation Process
Bourdin, David	Norms Governing Consumer-Brand Relationships: Development and Measurement Validation
Boutsouki, Christina	“White” Space in the Websites of Luxury Fashion Brands and its Impact on Consumers’ Attention, Attitudes, and Intentions
Bowen, Melanie	Exploring the Effectiveness of Storytelling in Buyer–Seller Interactions
Boysen Anker, Thomas	Consumer Autonomy and Social Technology: The Case of Social Media Algorithms and the Metaverse Systematically Reviewing and Revisiting the Concept of Corporate Philanthropy in the Marketing Context
Brandis, Robert	Emotions and Business Schools: A Systematic Review and Bibliometric Analysis
Bressolles, Grégory	Proposition and Validation of a Scale to Measure the Commitment to the Opinion Leader in Virtual Communities
Briassouli, Alexia	Short and Simple: How to Make Exciting and Eye-catching Videos
Brieden, Sven	Big Data as Supportive Incentivization for Sustainable Behavior: Shaping Sustainable Tourism Behaviour in the Alps with the Support of Image-Recognition
Brinkmeier, Alex	How do You Buy it: Self Construal in Content Focus and Purchase Intention
Brüggemann, Philipp	Dependent Variables under the Microscope: A New Method to Decompose and Comparatively Analyze Dependent Variables
Buckinx, Tim	Making Healthcare Technology a Success Story: Developing a Patient-Centric Tool to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage
Buckler, Frank	Special Session: Marketing Insights 5.0: The Next Level of Consumer Understanding with Predictive, Contextual, and Augmented Marketing Intelligence for a Better Marketing Performance
Buckley, Kirk	The Use and Effectiveness of Social Media Marketing by B2B Firms
Buhalis, Dimitrios	Smartness and Real Time Tourism: Developing Destinations Marketing Capacity in Crisis The Influence of Live Streaming on Live Streamers’ Travel Behavior Senior Tourists’ Value Co-Creation Nexus and Routines in Services: A Customer-Dominant Logic Perspective
Bui, My	Branding with Sound: Examining the Role of Sonic Branding in the Brand Building Process
Buil, Isabel	Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram
Burchett, Molly	All or Nothing: The Effect of Absolute Language in Sales Communication
Burgiel, Aleksandra	Drivers of Vaccination Hesitancy: A Comparison Between German and Polish Consumers
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Cal, Betul	Contemplative Consumer Activism as a Driver for Social Change
Cambier, Fanny	Comparing Regular Consumers and Brand Fans for Engagement in Creative Activities: A Managerial Perspective
Campayo-Sanchez, Fernando	The Quickest Response is Action: The Impact of Competitive Comparison after an Innovation Shock
Canning, Louise	The Influence of Emotions on Entrepreneurial Network Capability Development
Cao, Joanne	The (Dis)ability Stigma: An Experimental Approach in Service Environments
Capelli, Sonia	Gamification of the Point of Sale: When Hybrid-Reality Game Players Meet Non-Players
Carlson, Jeffrey	Disentangling and Measuring Discount Credibility Applied Class Projects: Developing and Assessing an Inventory of Applied Research Projects in Marketing Courses
Carson, Grace	The Role of Market Intelligence in Enhancing Buyer-Supplier Relationships in SMEs
Cartwright, Severina	Multi-level Paradoxical Tensions: The Pervasiveness of Social Media?
Cassinger, Cecilia	Special Session: Marketing for Better Cities: Setting the Agenda for Responsible, Inclusive, Smart, and Equitable Places
Cauchard, Léa	Define Digital Self-inclusion to Better Understand Digital Users
Ceballos, Lina M.	Typology of Firms by Innovation Performance: A Cluster Analysis of a Regional Innovation System
Centeno Velázquez, Edgar	A Cross-cultural Study of the Consumer Responses Towards Femvertising: Evidence from Mexico and Spain
Chaker, Nawar	A Review and Analysis of the Adaptive Selling Literature Sales Content Usage
Chakraborty, Amrita	Exploring Place Branding through Digital Storytelling
Chameroy, Fabienne	The Impact of Omnichannel Strategies on Franchisee-Franchisor Relationship Quality
Chan, Fanny Fong Yee	Promotional Strategies for Beauty and Fitness Brands Targeting Chinese Female Professionals
Chandrasapth, Koblarp	The Role of Disinformation in Promoting CSR Conscious Brands
Chandrasekar, Kalpana	Exogenous Brand Crisis and its Impact on Consumer Purchase Intention
Chaney, Damien	The Impact of Omnichannel Strategies on Franchisee-Franchisor Relationship Quality
Chang, Bin	How do You Buy it: Self Construal in Content Focus and Purchase Intention Are You Actually Satisfied with Your Purchase? An Examination into Potential Moderators in EDT through an E-Commerce Context
Chang, Suying	Marketing of Breast Milk Substitutes in Emerging Economies: A Case Study of China
Chapoton, Boris	Assessing Alcohol and Tobacco Messages on Social Networking Sites: The Development of a Comprehensive Content Analysis Manual
Chari, Simos	The Concept of Strategic Change Capability
Chaturvedi Thota, Sweta	Mobile Ethnography: A New and Innovative Research Method Tool
Chatzipanagiotou, Kalliopi	Systematic Literature Review on Parasocial Interaction and Parasocial Relationship Systematically Reviewing and Revisiting the Concept of Corporate Philanthropy in the Marketing Context Unravelling the Employee-based Brand Equity Formation Process
Cheng, Zixuan	Persuading Financial Stakeholders through Rational and Emotional Corporate Communication Appeals: An IPO Case Study Perspective Non-Fungible Token Game Consumer Investments
Cherif, Emna	“At the Beginning, I’ve Taken Things lightly but with Time Fear Came…” Emotions Evolution at Different Stages of the Health Crisis and the Role of Media Literacy: Insights from Online Multi-image Elicitation (OMIE)
Chevalier, Corinne	Understanding the Travel Constraints Faced by Retirees in the Context of Ageing: Development of a Measurement Scale
Chevtchouk, Yanina	An Interdisciplinary-informed Brand Experience Scale
Choi, Jungsil	The Role of Hedonic and Utilitarian Motives on Order Effects
Choi, Yeon Jae	How do You Buy it: Self Construal in Content Focus and Purchase Intention
Christodoulides, George	Unravelling the Employee-based Brand Equity Formation Process
Cloarec, Julien	Algorithm Morality: The Impact of Autonomous Vehicles’ Accidents on Driver Responsibilities, Guilt, and Well-Being
Cowan, Kirsten	Consumer Memories of Brand Interactions in Virtual Reality Unleashing the Potential of Ads Featuring Pets Through Product Congruence and Ad Immersiveness The Magic of Vibrotactile Feedback: How Vibrotactile Feedback Enhances Consumer Anticipated Satisfaction through Perceived Ownership
Crecelius, Andrew	The Value of Marketing Analytics Innovation
Crittenden, Victoria	Special Session: The Future of Business Schools: Strategic Pressure Points, Emerging Business Models, and Research Opportunities
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Dang, Anh	Improving Service Quality Through Brand image: A Study of Collaborative Consumption
Dapko, Jennifer	An Exploratory Investigation of the Annoyance Factor and Cross-Channel Engagement Intentions When Consumers are Exposed to Website Pop-Ups on Owned Sites
Davies, Iain	Multi-level Paradoxical Tensions: The Pervasiveness of Social Media?
de Jong, Martin	Special Session: Marketing for Better Cities: Setting the Agenda for Responsible, Inclusive, Smart, and Equitable Places
de Regt, Anouk	Persuading Financial Stakeholders through Rational and Emotional Corporate Communication Appeals: An IPO Case Study Perspective
de Regt, Anouk	Non-Fungible Token Game Consumer Investments
Deeter-Schmelz, Dawn	Moving the Ball Forward: Team Selling Research, Theories, and Future Directions
Del Castillo, Ernesto	A Cross-cultural Study of the Consumer Responses Towards Femvertising: Evidence from Mexico and Spain
Deshmukh, Siddharth	Mobile Application Service Personalisation: A Structural Topic Modelling Approach
Deshmukh, Siddharth	New Age IMC: Aligning Values, Platforms, and Personas
Dessart, Laurence	Consumer Memories of Brand Interactions in Virtual Reality
Deutsch, Roland	Reflective-Impulsive Green Buying: Psychological Mechanism and Role of Product Information
Didi Alaoui, Mohamed	Too Much is Unsold! Influence of Assortment Size and Variety on Consumers’ Deal Anticipation and Waiting for Deal
Diekmann, Larissa	How do Traffic Light Labels Work for Food Choices?: Insights of two Empirical Studies on Underlying Mechanisms and Effects in Self-Service Canteens
Dineva, Denitsa	Friends or Foes? An Exploratory Study into Brand-to-brand Dialogue Strategies on Social Media
Dong, Xinyu	Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities
Dotsch, Ron	Improving Social Media Video Advertising Acceptance Using Priming: Evidence from Big Data Analysis
Drury, Lauren	Online Normative Social Influence: A Cross Cultural Design of Sustainable Consumption
Dutt, Ashutosh	Grappling with Business Analytics: A Triad of Anxieties
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Eastman, Jackie	Does a Cute Logo Enhance Luxury Brand? The Unique Effect of Cuteness on Brand Equity Perception Look at Me Giving: Luxury Motivations and Charitable Fundraisers
Eelen, Jiska	Body Size Similarity Between Model and Shopper: Mitigating the Risk in Online Clothes Purchasing
El Amri, Dhouha	Designers’ Resistance to Hybrid Products
El-Naggar, Stefan	Non-Fungible Token Game Consumer Investments
Elmadag, Ayse Banu	Examining how Customer-to-Customer Schadenfreude Influences Social Media Service Recovery Perceptions of Observers
Epler, Rhett	A Review and Analysis of the Adaptive Selling Literature Sustainability and Corporate Social Responsibility at the Organizational Front Line
Errmann, Amy	Re-positioning the Present Moment: Effects of Mindfulness on Consumer Behavior
Evanschitzky, Heiner	The Concept of Strategic Change Capability
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Fan, Daisy	The Influence of Live Streaming on Live Streamers’ Travel Behavior Senior Tourists’ Value Co-Creation Nexus and Routines in Services: A Customer-Dominant Logic Perspective
Feng, Linyan	Promotional Strategies for Beauty and Fitness Brands Targeting Chinese Female Professionals
Ferreira, Bruno M.	Examining Consumers’ Ideological Incompatibility with Brand Hate and Social Desirability Consumption and Alternatives to Meat in Portugal
Ferrell, Linda	Special Session: Ethical Artificial Intelligence (AI) in Marketing
Ferrell, O.C.	Special Session: Ethical Artificial Intelligence (AI) in Marketing
Flacandji, Michaël	The Role of Pro-social Loyalty Programs in Driving Pro-environmental Behaviors
Flurry, Laura	Examining How Social Media and Influencer Marketing Shift the Scope of Materialism
Forbus, Robert	Improving Public Health Communication during Pandemics: A Sensemaking Perspective
Fornalska-Skurczynska, Anna	They don´t Have to be Expensive to be Cool: Refurbished Smartphones: Potential Consumer Insights from Austria, Germany, and Poland
Fowler, Aubrey	Algorithmic Society: Theorizing Digital Media Landscape
Fowler, Jie	Algorithmic Society: Theorizing Digital Media Landscape Physicians as Social Media Influencers on TikTok
Fragkaki, Evangelia	Senior Tourists’ Value Co-Creation Nexus and Routines in Services: A Customer-Dominant Logic Perspective
Friske, Wesley	Is Cutting-Edge Good? An Assessment of Product Newness Factors in Technologically Turbulent Environments
Frommel, Vanessa Viktoria	Determinants of Brand Trust: A Neuroanalytical Study in the B2B Sector using the Example of Manufacturing Industry
Fukawa, Nobuyuki	Challenges of Artificial Intelligence in Big Data Analytics – The Role of Ignorance-based View
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Gabler, Colin	The Impact of Digital Resources on Export Performance: Does Absorptive Capacity Make a Difference?
Gabrielsson, Mika	Does Industry Digitization Shape the Efficiency of Big Data Driven Supply Chains
Gannon, Martin	Building Customer Engagement Towards e-Commerce Website: Delineating the Role of UTATUT, Social Influence, and Compulsion
García de Frutos, Nieves	Examining the Interconnections Among Anti-Consumption, Subjective Wellbeing, and Time Orientation The Dynamics Between Local E-Commerce Support and Global E-Marketplace Reluctance to Buy
Gasser, Florian	“Follow Me to Your Dream Destination”: Behavioral Analysis of Effects of Persuasion Disclosure and Number of Followers on Followers' Purchase Intention and Decision within Tourism Big Data as Supportive Incentivization for Sustainable Behavior: Shaping Sustainable Tourism Behaviour in the Alps with the Support of Image-Recognition
Gauri, Dinesh	The Financial Value of Voice Assistant Software for Firms
Germelmann, Claas Christian	Nudging Physical Distance during COVID-19: Short-Term and Long-Term Wear-Out Effects of Nudges in a Retail Setting
Ghantous, Nabil	The Impact of Omnichannel Strategies on Franchisee-Franchisor Relationship Quality
Gilliam, David	Brand Narratives: A Typology and Archetypal Consumer Narratives
Gilmour, Alice	The Role of Market Intelligence in Enhancing Buyer-Supplier Relationships in SMEs
Gochenouer, Denise	An Exploration of Students Overall Learning Styles and their Preferences to Different Teaching Methods
Goetz, Friedrich	Consumer Values across the Lifespan: Developmental Trends at Three Hierarchical Levels and What we can Learn from them
Gomez Borquez, Claudia Lizzette	A Cross-cultural Study of the Consumer Responses Towards Femvertising: Evidence from Mexico and Spain
Gordon-Wilson, Sianne	Look at Me Giving: Luxury Motivations and Charitable Fundraisers
Goudey, Alain	Effect of Brand Trust on Behavioral Intentions Toward AI-based Virtual Agents
Gounaris, Spiros	Unravelling the Employee-based Brand Equity Formation Process
Grewal, Dhruv	Saving Lives by Increasing Short and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Marketing Events
Gruber, Thorsten	Emotional Labour Online: Does the Old Wine Fit into the New Bottle?
Gunasti, Kunter	Numerical Roundness and Positive Effects of Accomplishing Subordinate Goals
Gupta, Damini Goyal	Receptivity to Personalized Digital Advertisements Scale Development and Validation
Gupta, Sahil	Online Advertising, Youth Attitude and Purchase Intentions
Gustafsson, Anders	Does Your Demonstration Tell the Whole Story? How Cognitive Flow, Narrative Transportation, and Viewing Alone Increase the Effectiveness of Product Demonstrations
Gvirtz, Andrés	Consumer Values across the Lifespan: Developmental Trends at Three Hierarchical Levels and What we can Learn from them
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Habel, Johannes	Sales Content Usage
Hair, Michael	Numerical Roundness and Positive Effects of Accomplishing Subordinate Goals
Halkias, Georgios	Norms Governing Consumer-Brand Relationships: Development and Measurement Validation
Hall, Jerry	The Effect of Virtual Reality Perspective Taking on Brand Relationships of Decision for Others
Hallikainen, Heli	Does Industry Digitization Shape the Efficiency of Big Data Driven Supply Chains
Halvey, Martin	Understanding Customer Data With AI Recommender Systems in the Automotive Industry
Hamdi-Kidar, Linda	Comparing Regular Consumers and Brand Fans for Engagement in Creative Activities: A Managerial Perspective
Hamilton, Kathy	Contemplative Consumer Activism as a Driver for Social Change
Hancock, Tyler	How Jealousy and Job Stress Affect the Salesforce: The Role of Organizational Commitment
Hanna, Sonya	Special Session: Marketing for Better Cities: Setting the Agenda for Responsible, Inclusive, Smart, and Equitable Places
Hansen, Jared	Utilizing the SCARF Framework to Improve Marketing Educators’ Effectiveness
Hardcastle, Kimberley	Is AI Killing Branding? Understanding Consumers Perceptions of AI Influence on Brand Decision Making
Harnischmacher, Jannike	In this Choice Architecture and Beyond! A Quasi-Experimental Field Study Exploring Temporal Spillover Effects of Nudges Nudging Physical Distance during COVID-19: Short-Term and Long-Term Wear-Out Effects of Nudges in a Retail Setting
Harris, Eric	An Exploratory Investigation of the Annoyance Factor and Cross-Channel Engagement Intentions When Consumers are Exposed to Website Pop-Ups on Owned Sites
Harris, Lloyd	Multi-level Paradoxical Tensions: The Pervasiveness of Social Media?
Harris, Lyt	A 50-Year Marketing Journey….From Snow Cones to Condos
Harrison, Dana	Special Session: Ethical Artificial Intelligence (AI) in Marketing
Harrison, Kristina	An Analysis of Perceived Event Innovations
Harrison, Tina	What Works for Him won't Work for Her: Future Selves and Gender Differences in Financial Planning
Hartley, Phillip	Voluntary Simplification as a Response to Unusually High Inflation How Feelings of Responsibility Vary across Ownership Types: From Legal Ownership to Psychological Ownership
Hartmann, Nathaniel	Sales Content Usage
Hashmi, Nada	Super Fans and Super Haters: Sentiment and Customer Analysis of Tweets for three Top Athletes
Hatzithomas, Leonidas	“White” Space in the Websites of Luxury Fashion Brands and its Impact on Consumers’ Attention, Attitudes, and Intentions
He, Mengwei	Customer Engagement and Online Review: Different Voices Between Airbnb and Hotel Customers
Held, Johanna	Effects of Sampling Healthy versus Unhealthy Foods on Subsequent Choices of Other Foods
Hellal-Guendouzi, Raficka	The Effects of COVID-19 Pandemic on the Food Acculturation Process of Professional Expatriates
Hensel-Börner, Susanne	A Research Agenda on the UN Sustainable Development Goals in B2B Branding
Henseler, Jörg	A Research Agenda on the UN Sustainable Development Goals in B2B Branding
Heo, Wookjae	Looking for Advice? Financial Advice-Seeking and The COVID-19 Pandemic
Hickman, Ellie	Impact of Brand Coolness and Virtual Presence Following a Product Failure
Hilken, Tim	Short and Simple: How to Make Exciting and Eye-catching Videos
Histon, Wendy	Environmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion Industry
Hixon, Courtney	Branding with Sound: Examining the Role of Sonic Branding in the Brand Building Process
Hochstein, Bryan	Sustainability and Corporate Social Responsibility at the Organizational Front Line Special Session: Ethical Artificial Intelligence (AI) in Marketing
Hoque, Abu Shams Mohammad Mahmudul	Does Organizational Culture Mediate the Relationship Between Entrepreneurial Marketing and SME Performance?
Horiguchi, Tetsuo	The Impact of Mobile and Physical Channel Integration: How Cross-channel Integration in Different Purchase Phases Influences the Number of Mobile Channel Users
Huaman-Ramirez, Richard	The Power of the Past: Brand Heritage as an Asset for Suppliers
Huang, Lei	An Exploration of Students Overall Learning Styles and their Preferences to Different Teaching Methods
Huang, Yu-Shan Sandy	Robotic Service Failure: Robot Recovery and Customer Forgiveness
Hughes, Emma	Multi-level Paradoxical Tensions: The Pervasiveness of Social Media?
Hungara, Ana	How does Dietarian Identity Influence Purchase Intention and Consumer Trust?
Hübscher, Chiara	A Research Agenda on the UN Sustainable Development Goals in B2B Branding
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Ieva, Marco	The Role of Pro-social Loyalty Programs in Driving Pro-environmental Behaviors
Ifie, Kemefasu	Emotional Labour Online: Does the Old Wine Fit into the New Bottle?
Ikonen, Iina	Body Size Similarity Between Model and Shopper: Mitigating the Risk in Online Clothes Purchasing
Ikwunze, Chidinma	An Exploration of Students Overall Learning Styles and their Preferences to Different Teaching Methods
Inman, J. Jeffrey	Effects of Sampling Healthy versus Unhealthy Foods on Subsequent Choices of Other Foods
Istanbulluoglu, Doga	Examining the Interconnections Among Anti-Consumption, Subjective Wellbeing, and Time Orientation To Fake or Not to Fake: How Does Personality Relate to Consumers’ Motivations to Post Fake Online Reviews
Iyer, Rajesh	Investigating the Antecedents and Moderators of Pro-Environmental Customer Behavior in Desert Café Look at Me Giving: Luxury Motivations and Charitable Fundraisers
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Jaakkola, Matti	The Concept of Strategic Change Capability
Jagani, Khyati	Irritation with Digital Advertisement: Scale Development and Validation
Jain, Gaurav	How Pictogram Arrangements Impact Consumer Optimism and Judgments The Area as a Visual Heuristic: How does the Highlighted Area under the Stock Price Curve Impact Retail Investor Behavior
Jain, Varsha	Exploring Place Branding through Digital Storytelling Content Creation by Luxury Travel Influencers in Times of Crisis Receptivity to Personalized Digital Advertisements Scale Development and Validation
James, Kevin	Scale Development to Identify Cancel Culture Behavior
Jeanpert, Sophie	The Impact of Omnichannel Strategies on Franchisee-Franchisor Relationship Quality
Jeseo, Vincent	Special Session: Finding Your Way beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years
John, Joby	Trust-Mediated TAM Model with Social Factors, Personality Traits for Crypto Adoption: A Hybrid Structural Equation Modeling and Neural Network Approach
John-Mariadoss, Babu	Sales Force Negotiation Capability The Impact of Digital Resources on Export Performance: Does Absorptive Capacity Make a Difference? The Effect of Supplier Diversity on Firm Performance: Moderating Influences of Internal and External Environments
Johnson, Catherine	How Jealousy and Job Stress Affect the Salesforce: The Role of Organizational Commitment
Johnson, Clark D.	Brand Origin Stories: Setting versus Characters The Role of Top Management Team’s Cultural Intelligence in Cross-Border Corporate Social Responsibility
Jones, Joanna	Mobile Ethnography: A New and Innovative Research Method Tool
Jones, Joseph	Sales Promotion and the Role of Framing: The Special Case of Promotional Product Offers (PPOs)
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Kachen, Sheen	An Ecosystems’ View on ESG in Business Narratives
Kadic-Maglajlic, Selma	All Salespeople are (not) Created Equal: Customers’ Views on a Creator, a Getter, and a Taker
Kalogeraki, Angeliki	An Investigation of Member Initiated Online Communities from a Marketing Perspective: From Social Capital to Brand Benefit
Kao, Wei-Kang	Robotic Service Failure: Robot Recovery and Customer Forgiveness
Karampournioti, Evmorfia	Special Session: Marketing Insights 5.0: The Next Level of Consumer Understanding with Predictive, Contextual, and Augmented Marketing Intelligence for a Better Marketing Performance
Kasilingam, Dharun	Mobile Application Service Personalisation: A Structural Topic Modelling Approach
Kavaratzis, Mihalis	Special Session: Marketing for Better Cities: Setting the Agenda for Responsible, Inclusive, Smart, and Equitable Places
Kawakami, Tomoko	Comparing Regular Consumers and Brand Fans for Engagement in Creative Activities: A Managerial Perspective
Kemp, Elyria	Branding with Sound: Examining the Role of Sonic Branding in the Brand Building Process
Kessous, Aurélie	Unconventional Celebrities in the Sphere of Sustainable Luxury: A Study around the Effect of Influencer Endorsement on Luxury Brand Charisma
Khan, Sameed	Responses to AI and Human Recommendations in a Joint-Consumption Context
Kharouf, Husni	Impact of Brand Coolness and Virtual Presence Following a Product Failure
Kieu, Tai Anh	Herd Mentality, Consumer Coping Self-Efficacies and Post-Adoption of Online Shopping Adoption Enhancing Customer Engagement Behaviour from their Journey Seamlessness Experience in the Omnichannel Retailing Context
Kim, Olivia	When Anthropomorphizing Backfires: Being “Human” Can Benefit the Morally Good but Harm the Morally Bad
Kim, Se Jin	Exploration of How Different Types of Sponsorships Influence Esport Consumers Based on Ideal Self Congruence with Esports
Kim, Yeseul	Effects of Ambient Color on Food Choices
Kingston, Gillian	Marketing of Breast Milk Substitutes in Emerging Economies: A Case Study of China
Kinnunen, Waltteri	Consumers as “Rational Agents”: The Role of Ethical Perception and Perceived Value of Personal Data Disclosure
Klapper, Daniel	I’ll Try That, Too – A Field Experiment in Retailing on the Effect of Variety During Display Promotions
Ko, Seonwoo Summer	Robotic Service Failure: Robot Recovery and Customer Forgiveness
Koenig, Tatjana	Drivers of Vaccination Hesitancy: A Comparison Between German and Polish Consumers
Koles, Bernadett	Exploring Video Game Player Profiles in the Context of Cosmetic Microtransactions
Kontoliou, Ioanna	Re-approaching Brand-centric Groups: Definitions, Forms, and Terminology Issues
Kopp, Steven W.	Branding with Sound: Examining the Role of Sonic Branding in the Brand Building Process
Kostyk, Alena	Systematic Literature Review on Parasocial Interaction and Parasocial Relationship
Kostyk, Alena	Consumer Memories of Brand Interactions in Virtual Reality
Koulieris, George	The Effect of Virtual Reality Perspective Taking on Brand Relationships of Decision for Others
Krey, Nina	Revisiting Value: A Cross-country Assessment of the Personal Shopping Value Scale Special Session: Finding Your Way beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years Sentiment Analysis of Grooming Messages Sent by Online Predators
Krishen, Anjala	An Ecosystems’ View on ESG in Business Narratives
Krotz, Riley	Saving Lives by Increasing Short and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Marketing Events
Kuester, Sabine	Artificial Intelligence that Errs: Consumer Responses to AI-Induced Errors and its Repercussions on Society
Kuester, Sabine	An Investigation of Member Initiated Online Communities from a Marketing Perspective: From Social Capital to Brand Benefit
Kuhn, Marc	“Let the Driver off the Hook?” Moral Decisions of Autonomous Cars and their Impact on Consumers Well-Being Business Ecosystems as Vertical Networks? Outlining a Criteria-based, Multidimensional Ecosystem Landscape Understanding the Dynamic Adoption and Outcomes of Shared Micromobility: A Longitudinal Study based on User Experience
Kukar-Kinney, Monika	Disentangling and Measuring Discount Credibility
Kumar, Harish	Metaverse: A New Phenomena for Intangible Products: A Study to Explore Immersive Brand Engagement & Consumer-Brand Equity in I-commerce
Kumar, Suman	Determining Optimal Markdown Pricing for Remaining Inventory: The Role of Customer Regret
Kuzmich, Daniel	Sales Force Negotiation Capability The Effect of Supplier Diversity on Firm Performance: Moderating Influences of Internal and External Environments
Köpsel, Anne	“Let the Driver off the Hook?” Moral Decisions of Autonomous Cars and their Impact on Consumers Well-Being
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Labrecque, Lauren	Woke-Washing Allegations: Attributions and Recovery Strategies The Impact of Color Saturation on Consumer Perceptions of Product Efficacy
Lacka, Ewelina	Measuring the Impact of Social Media Boycotts on Tourist Arrivals: Evidence from the British Museum
Lahbib, Oxana	Unconventional Celebrities in the Sphere of Sustainable Luxury: A Study around the Effect of Influencer Endorsement on Luxury Brand Charisma
Lai, Christine	Exploring the Effectiveness of Storytelling in Buyer–Seller Interactions
Lam, Joey	B2B Salespeople: The Fundamental Emotions at their Current Job
Langner, Sascha	Special Session: Marketing Insights 5.0: The Next Level of Consumer Understanding with Predictive, Contextual, and Augmented Marketing Intelligence for a Better Marketing Performance Moving from Analog to Digital Driving as a Marketing Challenge: Assessing the Acceptance of Advanced Driver Assistance Systems (ADAS)
Latinovic, Zoran	All Salespeople are (not) Created Equal: Customers’ Views on a Creator, a Getter, and a Taker
Lau-Gesk, Loraine	Let's Get Serious about Play Listen to the Voice of Mindfulness
Laukkanen, Tommi	Does Industry Digitization Shape the Efficiency of Big Data Driven Supply Chains
Lavertu, Laura	Unleashing the Potential of Ads Featuring Pets Through Product Congruence and Ad Immersiveness
Leach, Mark	Reacquiring B2B Lapsed Customers: The Impact of Fit Between Reacquisition Strategies and Defection Causes on Regain Success and Relationship Recovery
Leach, Mark	All or Nothing: The Effect of Absolute Language in Sales Communication
Lee, Debora	Investigating the Antecedents and Moderators of Pro-Environmental Customer Behavior in Desert Café
Lee, Jaemin	Looking for Advice? Financial Advice-Seeking and The COVID-19 Pandemic
Lee, Yong-Ki	Investigating the Antecedents and Moderators of Pro-Environmental Customer Behavior in Desert Café
Lee, Zoe	Friends or Foes? An Exploratory Study into Brand-to-brand Dialogue Strategies on Social Media
Lefkeli, Deniz	An Exploration of Consumer Experiences in the Age of Artificial Intelligence: Perception of being Observed
Leggett, Britton	Sentiment Analysis of Grooming Messages Sent by Online Predators
Leonhardt, Skyler	All or Nothing: The Effect of Absolute Language in Sales Communication
Leroi-Werelds, Sara	Making Healthcare Technology a Success Story: Developing a Patient-Centric Tool to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage
Lesser, Jack	Towards Generalizable Psychographic Segmentation Research
Leubke, Sarah S.F.	Sympathy or Shock: How Transgression Diagnosticity Impacts Consumer Behavioral Intentions Toward Person-Brands
Li, Boying	Are Recommendation Systems Annoying? An Empirical Study of AI Characteristics, Technology Well-Being and the Underlying Mechanism in the Context of Recommendation System
Li, Jessica	It’s the Heart that Matters: The Effect of Benefactor Income on Donation Behaviors
Li, Jiayuan	The Magic of Vibrotactile Feedback: How Vibrotactile Feedback Enhances Consumer Anticipated Satisfaction through Perceived Ownership
Li, Xiaoli	Designing Trustworthy Live Commerce Experiences
Li, Xixi	The Coexistence of Inconspicuousness and Conspicuousness in Luxury Consumption: An Exploratory Study The Role of Top Management Team’s Cultural Intelligence in Cross-Border Corporate Social Responsibility
Li, Yuan	Does a Cute Logo Enhance Luxury Brand? The Unique Effect of Cuteness on Brand Equity Perception
Lim, Mikyoung	Effects of Sampling Healthy versus Unhealthy Foods on Subsequent Choices of Other Foods
Lippold, Axel	Special Session: Marketing Insights 5.0: The Next Level of Consumer Understanding with Predictive, Contextual, and Augmented Marketing Intelligence for a Better Marketing Performance
Lischka, Gesa	Special Session: Marketing Insights 5.0: The Next Level of Consumer Understanding with Predictive, Contextual, and Augmented Marketing Intelligence for a Better Marketing Performance
Liu, Annie	Reacquiring B2B Lapsed Customers: The Impact of Fit Between Reacquisition Strategies and Defection Causes on Regain Success and Relationship Recovery
Liu, Haoran	Systematically Reviewing and Revisiting the Concept of Corporate Philanthropy in the Marketing Context
Liu, Yozen	Improving Social Media Video Advertising Acceptance Using Priming: Evidence from Big Data Analysis
Loupiac, Philippine	Effect of Brand Trust on Behavioral Intentions Toward AI-based Virtual Agents
Lowe, Ben	That’s (not) my Kind of Robot! Trust in Human-robot Interactions
Lu, Tong	Shop `Til You Drop While Consumer Experiences FLOW in Transactional Retail Website
Lubart, Allan	Gamification of the Point of Sale: When Hybrid-Reality Game Players Meet Non-Players
Lunardo, Renaud	The Power of the Past: Brand Heritage as an Asset for Suppliers
Lund, Donald	Impact of Brand Coolness and Virtual Presence Following a Product Failure
Luo, Yong Eddie	That’s (not) my Kind of Robot! Trust in Human-robot Interactions
López-Pérez, María Eugenia	A Cross-cultural Study of the Consumer Responses Towards Femvertising: Evidence from Mexico and Spain
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Madadi, Rozbeh	Trust-Mediated TAM Model with Social Factors, Personality Traits for Crypto Adoption: A Hybrid Structural Equation Modeling and Neural Network Approach
Madhavaram, Sreedhar	Viewing Social Media from a Social Trap Perspective: Implications for Marketing Strategy Dynamic Managerial Capabilities and Technology-Enabled Sales Capability Should I Stay or Should I Go? The Role of Perceived Organizational Support as a Mediating Mechanism in the Context of Salespeople’s Turnover Intentions
Magnusson, Peter	Brand Origin Stories: Setting versus Characters
Magrizos, Solon	Examining the Interconnections Among Anti-Consumption, Subjective Wellbeing, and Time Orientation
Mahimkar, Amit	Artificial Intelligence Coaching For Customer Service Agents: A Uniformity in use Perspective
Makarem, Suzanne	Physicians as Social Media Influencers on TikTok
Makri, Katerina	Norms Governing Consumer-Brand Relationships: Development and Measurement Validation
Mallin, Michael	How Jealousy and Job Stress Affect the Salesforce: The Role of Organizational Commitment
Malota, Erzsébet	A Cross-cultural Study of the Consumer Responses Towards Femvertising: Evidence from Mexico and Spain
Manis, Kerry	Dynamic Managerial Capabilities and Technology-Enabled Sales Capability
Manthey, Kristin	Drivers of Vaccination Hesitancy: A Comparison Between German and Polish Consumers
Marder, Ben	Unleashing the Potential of Ads Featuring Pets Through Product Congruence and Ad Immersiveness
Margariti, Kostoula	“White” Space in the Websites of Luxury Fashion Brands and its Impact on Consumers’ Attention, Attitudes, and Intentions
Marikyan, Davit	Consumers’ Attention to Luxury: The Past, the Present, and the Future Research Directions
Marriott, Hannah	Augmented Reality Digital Assistants (ARDAs): Examining the role of Anthropomorphism
Martinez, Luis	Emotions and Business Schools: A Systematic Review and Bibliometric Analysis
Martuza, Jareef Bin	When Anthropomorphizing Backfires: Being “Human” Can Benefit the Morally Good but Harm the Morally Bad Consumers Are More Dishonest Towards Large Firms Than Small Firms
Mas-Ruiz, Francisco José	The Quickest Response is Action: The Impact of Competitive Comparison after an Innovation Shock
Massi, Marta	Democratizing Luxury in the Metaverse: An Experimental Study
Mathar, Thomas	What Works for Him won't Work for Her: Future Selves and Gender Differences in Financial Planning
Matthews, Andrea Lynn	Sympathy or Shock: How Transgression Diagnosticity Impacts Consumer Behavioral Intentions Toward Person-Brands
McDougal, Elizabeth	A Review and Analysis of the Adaptive Selling Literature
McFarland, Landon	The (Dis)ability Stigma: An Experimental Approach in Service Environments
McGrath, Helen	The Influence of Emotions on Entrepreneurial Network Capability Development
McGuire, Kevin	Architecture & Innovation: The Impact of Physical Environments on Organizational Innovation
McLean, Graeme	Understanding Customer Data With AI Recommender Systems in the Automotive Industry Augmented Reality Digital Assistants (ARDAs): Examining the role of Anthropomorphism
Medway, Dominic	Special Session: Marketing for Better Cities: Setting the Agenda for Responsible, Inclusive, Smart, and Equitable Places
Mejia, Victor	Too Much is Unsold! Influence of Assortment Size and Variety on Consumers’ Deal Anticipation and Waiting for Deal
Melhem, Hadi	Shifting Habits Toward Sustainability
Memmert, Julia	Push-Starting Solar Energy in Berlins Apartment Buildings with Green Nudging
Merchant, Altaf	Exploring Place Branding through Digital Storytelling Receptivity to Personalized Digital Advertisements Scale Development and Validation
Merkl, Lisa-Marie	How do Traffic Light Labels Work for Food Choices?: Insights of two Empirical Studies on Underlying Mechanisms and Effects in Self-Service Canteens Nudging Physical Distance during COVID-19: Short-Term and Long-Term Wear-Out Effects of Nudges in a Retail Setting
Merkle, Adam	Methods Variance Extracted (MVE): Toward a Universal Metric for Detectable Common Methods Variance
Meyer-Waarden, Lars	Transformative Marketing - What We Know and What We Should Research? A Structured Literature Analysis Algorithm Morality: The Impact of Autonomous Vehicles’ Accidents on Driver Responsibilities, Guilt, and Well-Being Understanding the Dynamic Adoption and Outcomes of Shared Micromobility: A Longitudinal Study based on User Experience
Micevski, Milena	All Salespeople are (not) Created Equal: Customers’ Views on a Creator, a Getter, and a Taker
Miles, Lee	Smartness and Real Time Tourism: Developing Destinations Marketing Capacity in Crisis
Mishra, Miti	Marketing of Breast Milk Substitutes in Emerging Economies: A Case Study of China
Moal, Gaëlle	Understanding the Travel Constraints Faced by Retirees in the Context of Ageing: Development of a Measurement Scale
Moch, Nicole	Sifting the Paradigm of Customer Loyalty Programs Towards Sustainability: A Synthesis of Literature and Guiding Framework
Mohan, Mayoor	Brand Narratives: A Typology and Archetypal Consumer Narratives
Moisescu, Ovidiu-Ioan	Quantifying Model Selection Uncertainty via Bootstrapping and Akaike Weights: A Multimodel Inference Approach
Montecchi, Matteo	Consumer Values across the Lifespan: Developmental Trends at Three Hierarchical Levels and What we can Learn from them Persuading Financial Stakeholders through Rational and Emotional Corporate Communication Appeals: An IPO Case Study Perspective
Moraes, Caroline	Examining the Interconnections Among Anti-Consumption, Subjective Wellbeing, and Time Orientation
Moran, Gillian	The Role of Market Intelligence in Enhancing Buyer-Supplier Relationships in SMEs
Moreno, Gabriel	A Review and Analysis of the Adaptive Selling Literature
Morgan, Todd	Is Cutting-Edge Good? An Assessment of Product Newness Factors in Technologically Turbulent Environments
Morgan-Thomas, Anna	Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities
Mostafa, Golam	Shop `Til You Drop While Consumer Experiences FLOW in Transactional Retail Website
Mouritzen, Simone Lykke Tranholm	Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications
Mueller, Alexander	Artificial Intelligence that Errs: Consumer Responses to AI-Induced Errors and its Repercussions on Society
Mukherjee, Sayantani	Let's Get Serious about Play
Mukherji, Prokriti	Marketing of Breast Milk Substitutes in Emerging Economies: A Case Study of China
Muller, Andriele	The Impact of Humor on Responses to Complaints
Munnukka, Juha	Consumers as “Rational Agents”: The Role of Ethical Perception and Perceived Value of Personal Data Disclosure
Myers, Susan	How does CSR-related Language Impact Engagement with Micro-influencers’ Sponsored Posts?: An Initial Inquiry
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Nagy, Peter	Exploring Video Game Player Profiles in the Context of Cosmetic Microtransactions
Narayan, Anuradha	Marketing of Breast Milk Substitutes in Emerging Economies: A Case Study of China
Nguyen, Hans	The Spillover Impact of Online Ratings on Upstream B2B Relationships
Nguyen, Nam	Super Fans and Super Haters: Sentiment and Customer Analysis of Tweets for three Top Athletes
Nguyen, Phuong	Human and Artificial Intelligence Collaboration: A Conceptual Framework and Review
Nicolau, Juan Luis	The Quickest Response is Action: The Impact of Competitive Comparison after an Innovation Shock
Nie, Yawen	Would Unearned Preferential Treatment make Customers More Tolerant and Amiable?
Niininen, Outi	The Human RFID Implants Introduce a New Level of Human-Computer Interaction: Twitter Topic Detection Gauges Consumer Opinions
Noble, Stephanie	Saving Lives by Increasing Short and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Marketing Events
Nobre, Helena	How does Dietarian Identity Influence Purchase Intention and Consumer Trust?
Noriega, Jaime	The Effect of Supplier Diversity on Firm Performance: Moderating Influences of Internal and External Environments
Nowlin, Edward	Moving the Ball Forward: Team Selling Research, Theories, and Future Directions
Nurul Alam, Md Muhammad	Impact of Brand Coolness and Virtual Presence Following a Product Failure
Nwoba, Arinze Christian	Environmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion Industry
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O'Connor, Christina	The Role of Market Intelligence in Enhancing Buyer-Supplier Relationships in SMEs
O'Toole, Jay	A Review and Analysis of the Adaptive Selling Literature
O'Toole, Thomas	The Influence of Emotions on Entrepreneurial Network Capability Development
Obal, Michael	Is Cutting-Edge Good? An Assessment of Product Newness Factors in Technologically Turbulent Environments
Obukhovich, Svetlana	Reflective-Impulsive Green Buying: Psychological Mechanism and Role of Product Information
Oetzel, Sebastian	I’ll Try That, Too – A Field Experiment in Retailing on the Effect of Variety During Display Promotions
Okan, Mehmet	Examining how Customer-to-Customer Schadenfreude Influences Social Media Service Recovery Perceptions of Observers
Olson, Jenny	It’s the Heart that Matters: The Effect of Benefactor Income on Donation Behaviors
Ortega, Ana Maria	Typology of Firms by Innovation Performance: A Cluster Analysis of a Regional Innovation System
Ortega Egea, Jose Manuel	The Dynamics Between Local E-Commerce Support and Global E-Marketplace Reluctance to Buy
Osorio, Maria Lucila	A Scale to Measure Consumers’ Attitude Towards Intellectually Disabled Frontline Employees
Ozcan, Tim	Numerical Roundness and Positive Effects of Accomplishing Subordinate Goals Sentiment Analysis of Grooming Messages Sent by Online Predators
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Pagan, Michael	The Effect of Virtual Reality Perspective Taking on Brand Relationships of Decision for Others
Pandey, Jatin	Receptivity to Personalized Digital Advertisements Scale Development and Validation
Panos, Georgios	Re-approaching Brand-centric Groups: Definitions, Forms, and Terminology Issues
Pantano, Eleonora	Consumers’ Attention to Luxury: The Past, the Present, and the Future Research Directions
Paparoidamis, Nicholas	Innovating for Sustainability: Unpacking Drivers, Outcomes, and Boundary Conditions of Sustainable Innovativeness
Pape, Denise	Subtle yet Loud! The Impact of Branded Augmented Reality Filters on Social Media on Consumer-based Brand Equity and Purchase Intention The Digital Extension of Analog Products through Augmented Reality: The Role of Consumer-brand Engagement and Consumer-based Brand Equity
Park, Heejung	Looking for Advice? Financial Advice-Seeking and The COVID-19 Pandemic
Parker, Janna	Scale Development to Identify Cancel Culture Behavior Sentiment Analysis of Grooming Messages Sent by Online Predators
Pashchenko, Yuliia	“Let the Driver off the Hook?” Moral Decisions of Autonomous Cars and their Impact on Consumers Well-Being
Pasquinelli, Cecilia	Special Session: Marketing for Better Cities: Setting the Agenda for Responsible, Inclusive, Smart, and Equitable Places
Passebois Ducros, Juliette	The Role of Pro-social Loyalty Programs in Driving Pro-environmental Behaviors
Paton, Robert	An Interdisciplinary-informed Brand Experience Scale
Paul, Justin	Online Advertising, Youth Attitude and Purchase Intentions
Paul, Justin	Micro-Meso is a New Direction for Circular Bioeconomy: A Qualitative Study from two Emerging Countries
Peck, Joann	Does Your Demonstration Tell the Whole Story? How Cognitive Flow, Narrative Transportation, and Viewing Alone Increase the Effectiveness of Product Demonstrations
Pedersen, Susanne	Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications
Pelet, Jean-Eric	Stroking Luxury Product Images on Online Retail Increases Purchase Intentions: The Effects of Image Interactivity
Pellicelli, Anna Claudia	Democratizing Luxury in the Metaverse: An Experimental Study
Penttinen, Valeria	Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand Communications
Perez-Vega, Rodrigo	Environmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion Industry
Peterson, Mark	Ad Typicality Judgments of Creative Television Ads
Petrescu, Maria	An Ecosystems’ View on ESG in Business Narratives
Pezet, Eric	Employer Branding through Online Platforms: Earned versus Owned Media
Peña, Priscilla	Woke-Washing Allegations: Attributions and Recovery Strategies
Pfiffelmann, Jean	The Power of the Past: Brand Heritage as an Asset for Suppliers Laser Marking as New Technology in Organic Labeling: A Mixed-Method Study of Consumers’ Product Attitude, Behavior, and Well-being
Piancatelli, Chiara	Democratizing Luxury in the Metaverse: An Experimental Study
Picot-Coupey, Karine	Revisiting Value: A Cross-country Assessment of the Personal Shopping Value Scale
Pinto, João M. F.	Consumption and Alternatives to Meat in Portugal
Plangger, Kirk	Persuading Financial Stakeholders through Rational and Emotional Corporate Communication Appeals: An IPO Case Study Perspective
Pocchiari, Martina	Managing Successful and Resilient Shared-Interest Communities: The Role of Digitization Technologies and Disruptive Events
Pothin, Gaelle	“At the Beginning, I’ve Taken Things lightly but with Time Fear Came…” Emotions Evolution at Different Stages of the Health Crisis and the Role of Media Literacy: Insights from Online Multi-image Elicitation (OMIE)
Poujol, Juliet F.	Employer Branding through Online Platforms: Earned versus Owned Media
Pounders, Kathrynn	Compatibility Between Pride Appeals and Temporal Framing in the Context of Green Advertisements
Pourabedin, Zahra	Hotel Guest Experience and Negative Word of Mouth
Presi, Caterina	Self-regulation Indirect Impact on Student Learning in the Blended and Flipped Classroom
Prijatel, Benjamin	Saving Lives by Increasing Short and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Marketing Events
Protopapa, Ilia	An Inclusive Curriculum Framework for Marketing Research Modules
Pu, Krishnanugrah	Determining Optimal Markdown Pricing for Remaining Inventory: The Role of Customer Regret
Pullins, Ellen	How Jealousy and Job Stress Affect the Salesforce: The Role of Organizational Commitment
Punyatoya, Plavini	Managing Time for Selling Effectively
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Qiu, Yuanming	Measuring the Impact of Social Media Boycotts on Tourist Arrivals: Evidence from the British Museum
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Radauer, Alfred	Social Development Goals (SDGs) and Intellectual Property – Two Worlds Apart: Aspirations Towards Sustainable Growth They don´t Have to be Expensive to be Cool: Refurbished Smartphones: Potential Consumer Insights from Austria, Germany, and Poland
Raggio, Randle	Three (3) Dimensions of Consumer Comfort and their Impact on Intentions to Visit Service Providers How Feelings of Responsibility Vary across Ownership Types: From Legal Ownership to Psychological Ownership
Rahman, Mohammad	Shop `Til You Drop While Consumer Experiences FLOW in Transactional Retail Website
Rahman, Sawda Mahbuba	Investigating the Role of Mobile Service Quality on Customer Engagement among Mobile Banking Application Users: The Moderating Impact of Age
Rajagopal, Ananya	Blending at Grassroots to Raise Self-esteem: The Face of Ethnic Brands
Rajagopal, Rajagopal	“Wanna be like you”- Comparing Lifestyles to Grow with Latent Desires
Ramankutty, Pooja	Are You Actually Satisfied with Your Purchase? An Examination into Potential Moderators in EDT through an E-Commerce Context
Rancati, Gaia	Can Super Bowl Commercials Create a Diverse, Inclusive Brand Image?
Rangarajan, Deva	Sustainability and Corporate Social Responsibility at the Organizational Front Line
Rao, Amar	Exodus from Russia: How do Consumers Feel?
Rashidi Sabet, Siavash	Viewing Social Media from a Social Trap Perspective: Implications for Marketing Strategy
Ravichandran, T.	The Area as a Visual Heuristic: How does the Highlighted Area under the Stock Price Curve Impact Retail Investor Behavior
Rawat, Prigya	Micro-Meso is a New Direction for Circular Bioeconomy: A Qualitative Study from two Emerging Countries
Rayburn, Steven	Brand Narratives: A Typology and Archetypal Consumer Narratives
Rehman, Varisha	Exogenous Brand Crisis and its Impact on Consumer Purchase Intention
Reis, Manuel A. L.	Consumption and Alternatives to Meat in Portugal
Reit, Vanessa	“Let the Driver off the Hook?” Moral Decisions of Autonomous Cars and their Impact on Consumers Well-Being
Reshadi, Mehrnoosh	Synthetic Virtual Influencers and Authenticity in the Fake
Reyes-Mercado, Pável	Where and when do Consumers Experience Well-Being? A Taxonomy of Technology-Based Daily Activities The Connected Consumer: A Bibliometric Analysis
Richards, Melanie	Artificial Intelligence in Marketing Communication: Adoption Challenges and Opportunities through a Lens of Cognitive Dissonance
Rickgarn, Heather	An Exploration of Students Overall Learning Styles and their Preferences to Different Teaching Methods
Rigdon, Edward	Quantifying Model Selection Uncertainty via Bootstrapping and Akaike Weights: A Multimodel Inference Approach
Ringler, Christine	Does Your Demonstration Tell the Whole Story? How Cognitive Flow, Narrative Transportation, and Viewing Alone Increase the Effectiveness of Product Demonstrations
Robinson, Kate	Innovating for Sustainability: Unpacking Drivers, Outcomes, and Boundary Conditions of Sustainable Innovativeness
Rojas Contreras, Camilo Andrés	A Multi-Method Study on ICAs User Experiences and Brand Relationships
Rojas Contreras, Camilo Andrés	Unconventional Celebrities in the Sphere of Sustainable Luxury: A Study around the Effect of Influencer Endorsement on Luxury Brand Charisma
Romney, Alexander	Utilizing the SCARF Framework to Improve Marketing Educators’ Effectiveness
Rossi, Patricia	The Impact of Choice and Decision Autonomy on Adoption of AI-enabled Purchase Aids
Routon, P. Wesley	Voluntary Simplification as a Response to Unusually High Inflation
Roy, Gourav	Mobile Application Service Personalisation: A Structural Topic Modelling Approach Exploring Place Branding through Digital Storytelling
Roy, Hiran	Micro-Meso is a New Direction for Circular Bioeconomy: A Qualitative Study from two Emerging Countries
Roy, Shaunak	Special Session: The Future of Business Schools: Strategic Pressure Points, Emerging Business Models, and Research Opportunities
Rumler, Andrea	Push-Starting Solar Energy in Berlins Apartment Buildings with Green Nudging
Ruzeviciute, Ruta	Effects of Ambient Color on Food Choices
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Sachse, Mareike	I’ll Try That, Too – A Field Experiment in Retailing on the Effect of Variety During Display Promotions
Saffari, Elaheh	Post-purchase Advertising Effectiveness: Who Should be Targeted for Positive Word-of-Mouth
Sakman, Ezgi	To Fake or Not to Fake: How Does Personality Relate to Consumers’ Motivations to Post Fake Online Reviews
Salonen, Margareta	Consumers as “Rational Agents”: The Role of Ethical Perception and Perceived Value of Personal Data Disclosure
Salunke, Parth	Content Creation by Luxury Travel Influencers in Times of Crisis
Sanchez, Miguel	Environmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion Industry
Santiago, Joanna	Social Media (In)Dispensability in Consumers' Life
Saracevic, Selma	Moving Toward a New Consumer Brand Activism Perception Scale (BAP)
Saravade, Swapnil	Improving Service Quality Through Brand image: A Study of Collaborative Consumption
Sarhan, Mariam	The Effect of Virtual Reality Perspective Taking on Brand Relationships of Decision for Others
Sarkar, Siddhartha	Determining Optimal Markdown Pricing for Remaining Inventory: The Role of Customer Regret
Sarstedt, Marko	Quantifying Model Selection Uncertainty via Bootstrapping and Akaike Weights: A Multimodel Inference Approach
Savimäki, Emma	Does Industry Digitization Shape the Efficiency of Big Data Driven Supply Chains
Schaefer, Sarah D.	Social Development Goals (SDGs) and Intellectual Property – Two Worlds Apart: Aspirations Towards Sustainable Growth They don´t Have to be Expensive to be Cool: Refurbished Smartphones: Potential Consumer Insights from Austria, Germany, and Poland
Schlegelmilch, Bodo B.	Moving Toward a New Consumer Brand Activism Perception Scale (BAP) Special Session: The Future of Business Schools: Strategic Pressure Points, Emerging Business Models, and Research Opportunities
Schmidt, Steffen	Special Session: Marketing Insights 5.0: The Next Level of Consumer Understanding with Predictive, Contextual, and Augmented Marketing Intelligence for a Better Marketing Performance Moving from Analog to Digital Driving as a Marketing Challenge: Assessing the Acceptance of Advanced Driver Assistance Systems (ADAS)
Schmitt, Laurianne	Sustainability and Corporate Social Responsibility at the Organizational Front Line
Schultz, Carsten	Can Super Bowl Commercials Create a Diverse, Inclusive Brand Image?
Schultz, Maryline	The Impact of Omnichannel Strategies on Franchisee-Franchisor Relationship Quality
Schulz, Tanner	Utilizing the SCARF Framework to Improve Marketing Educators’ Effectiveness
Schwing, Maximilian	“Let the Driver off the Hook?” Moral Decisions of Autonomous Cars and their Impact on Consumers Well-Being Marketing in the Peer-to-peer Sharing Economy: A Systematic Literature Review Understanding the Dynamic Adoption and Outcomes of Shared Micromobility: A Longitudinal Study based on User Experience
Seegebarth, Barbara	The Impact of Color Saturation on Consumer Perceptions of Product Efficacy
Selby, Amy	Consumer Values across the Lifespan: Developmental Trends at Three Hierarchical Levels and What we can Learn from them
Selinka, Sarah	“Let the Driver off the Hook?” Moral Decisions of Autonomous Cars and their Impact on Consumers Well-Being
Sen, Sandipan	How does CSR-related Language Impact Engagement with Micro-influencers’ Sponsored Posts?: An Initial Inquiry
Shang, Kaiti	The Influence of Live Streaming on Live Streamers’ Travel Behavior
Sharma, Anshuman	Metaverse: A New Phenomena for Intangible Products: A Study to Explore Immersive Brand Engagement & Consumer-Brand Equity in I-commerce
Sharma, Gagan Deep	Exodus from Russia: How do Consumers Feel?
Sharma, Pranjali	Content Creation by Luxury Travel Influencers in Times of Crisis
Shaw, Avishek	Determining Optimal Markdown Pricing for Remaining Inventory: The Role of Customer Regret
Sheng, Jie	Systematic Literature Review on Parasocial Interaction and Parasocial Relationship
Shin, Hyunju	Content Creation by Luxury Travel Influencers in Times of Crisis
Shipp, Emily	What Works for Him won't Work for Her: Future Selves and Gender Differences in Financial Planning
Shrivastava, Sunaina	How Pictogram Arrangements Impact Consumer Optimism and Judgments
Shroff-Mehta, Preeti	New Age IMC: Aligning Values, Platforms, and Personas
Shroff-Mehta, Preeti	ESG Maturity Mapping for Brands: Balancing E – S – G in Start-ups and Legacy Companies for Value Generation
Siala, Chaïma	Uncovering the Unexplored Role of Feedback Types During Gamified Crowdsourcing Campaigns: Case of a Loss Situation
Silva, Rémi	Examining Consumers’ Ideological Incompatibility with Brand Hate and Social Desirability
Simmons, Geoff	The Role of Market Intelligence in Enhancing Buyer-Supplier Relationships in SMEs
Singaraju, Stephen	The Human RFID Implants Introduce a New Level of Human-Computer Interaction: Twitter Topic Detection Gauges Consumer Opinions
Singh, Nitish	The Role of Top Management Team’s Cultural Intelligence in Cross-Border Corporate Social Responsibility
Singh, Rahul	Impacting Online Customers’ Post-Privacy Breach Behavior: A Relationship Marketing Approach
Sipilä, Jenni	Reflective-Impulsive Green Buying: Psychological Mechanism and Role of Product Information
Sirianni, Nancy	Does Your Demonstration Tell the Whole Story? How Cognitive Flow, Narrative Transportation, and Viewing Alone Increase the Effectiveness of Product Demonstrations
Sjåstad, Hallgeir	Consumers Are More Dishonest Towards Large Firms Than Small Firms
Snyder, Cathleen	Sentiment Analysis of Grooming Messages Sent by Online Predators
Sobhy Temerak, Mohamed	All Salespeople are (not) Created Equal: Customers’ Views on a Creator, a Getter, and a Taker
Sohi, Ravipreet S.	Managing Time for Selling Effectively
Sohn, Stefanie	The Impact of Color Saturation on Consumer Perceptions of Product Efficacy
Song, Sigen	Promotional Strategies for Beauty and Fitness Brands Targeting Chinese Female Professionals
Sotgiu, Francesca	Body Size Similarity Between Model and Shopper: Mitigating the Risk in Online Clothes Purchasing
Soykoth, Mostofa Wahid	Impacting Online Customers’ Post-Privacy Breach Behavior: A Relationship Marketing Approach Investigating the Role of Mobile Service Quality on Customer Engagement among Mobile Banking Application Users: The Moderating Impact of Age
Strack, Fritz	Reflective-Impulsive Green Buying: Psychological Mechanism and Role of Product Information
Streukens, Sandra	Making Healthcare Technology a Success Story: Developing a Patient-Centric Tool to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage
Strobel, Selina L.	Transformative Marketing in B2B: Facing Dynamic Changes in Mobility Ecosystems Transformative Marketing - What We Know and What We Should Research? A Structured Literature Analysis Business Ecosystems as Vertical Networks? Outlining a Criteria-based, Multidimensional Ecosystem Landscape
Stuhldreier, Sanja Maria	Effects of Corporate Response Patterns in Social Networks on Brand Attitudes and Purchase Intentions of Observing Consumers
Su, Yuanchen	The Monetary and Social Motivation of Sales Contest Leaderboards
Suchanek, Michal	They don´t Have to be Expensive to be Cool: Refurbished Smartphones: Potential Consumer Insights from Austria, Germany, and Poland
Sultana, Tahmina	Impacting Online Customers’ Post-Privacy Breach Behavior: A Relationship Marketing Approach Investigating the Role of Mobile Service Quality on Customer Engagement among Mobile Banking Application Users: The Moderating Impact of Age
Sun, Huatong	Designing Trustworthy Live Commerce Experiences
Sun, Jie	How Feelings of Responsibility Vary across Ownership Types: From Legal Ownership to Psychological Ownership
Sutton-Brady, Catherine	The Use and Effectiveness of Social Media Marketing by B2B Firms
Sv, Praveen	Mobile Application Service Personalisation: A Structural Topic Modelling Approach
Syrdal, Holly	How does CSR-related Language Impact Engagement with Micro-influencers’ Sponsored Posts?: An Initial Inquiry
Szocs, Courtney	Effects of Ambient Color on Food Choices
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Taheri, Babak	Building Customer Engagement Towards e-Commerce Website: Delineating the Role of UTATUT, Social Influence, and Compulsion Exodus from Russia: How do Consumers Feel?
Taieb, Basma	Stroking Luxury Product Images on Online Retail Increases Purchase Intentions: The Effects of Image Interactivity
Takata, Hidesuke	Challenges of Artificial Intelligence in Big Data Analytics – The Role of Ignorance-based View The Impact of Mobile and Physical Channel Integration: How Cross-channel Integration in Different Purchase Phases Influences the Number of Mobile Channel Users
Talvitie-Lamberg, Karoliina	Consumers as “Rational Agents”: The Role of Ethical Perception and Perceived Value of Personal Data Disclosure
Tan, Huizhong	How, why, and when Contextual Environments Matter for Customer Engagement in E-Commerce Live Streaming: An Eye-Tracking Study
Tang, Xiaofei	That’s (not) my Kind of Robot! Trust in Human-robot Interactions
Tao, Chen-Wei Willie	Robotic Service Failure: Robot Recovery and Customer Forgiveness
Tarkiainen, Anssi	Reflective-Impulsive Green Buying: Psychological Mechanism and Role of Product Information
Tewari, Ruchi	Grappling with Business Analytics: A Triad of Anxieties
Teychenie, Thomas	Algorithm Morality: The Impact of Autonomous Vehicles’ Accidents on Driver Responsibilities, Guilt, and Well-Being
Thomas, Grace	Applied Class Projects: Developing and Assessing an Inventory of Applied Research Projects in Marketing Courses
Thompson, Scott	The Coexistence of Inconspicuousness and Conspicuousness in Luxury Consumption: An Exploratory Study
Thorbjørnsen, Helge	When Anthropomorphizing Backfires: Being “Human” Can Benefit the Morally Good but Harm the Morally Bad Consumers Are More Dishonest Towards Large Firms Than Small Firms
Tolun, Zeynep	How Pictogram Arrangements Impact Consumer Optimism and Judgments The Area as a Visual Heuristic: How does the Highlighted Area under the Stock Price Curve Impact Retail Investor Behavior
Toporowski, Waldemar	Subtle yet Loud! The Impact of Branded Augmented Reality Filters on Social Media on Consumer-based Brand Equity and Purchase Intention The Digital Extension of Analog Products through Augmented Reality: The Role of Consumer-brand Engagement and Consumer-based Brand Equity
Torres, Luis	Voluntary Simplification as a Response to Unusually High Inflation
Tran, Thi Thanh Huong	Innovating for Sustainability: Unpacking Drivers, Outcomes, and Boundary Conditions of Sustainable Innovativeness
Tran, Trang	Improving Service Quality Through Brand image: A Study of Collaborative Consumption
Trinquecoste, Jean-François	Proposition and Validation of a Scale to Measure the Commitment to the Opinion Leader in Virtual Communities
Tripathi, Sanjeev	Receptivity to Personalized Digital Advertisements Scale Development and Validation
Tsai, Yun-Ru	Senior Tourists’ Value Co-Creation Nexus and Routines in Services: A Customer-Dominant Logic Perspective
Tsougkou, Eleni	Contemplative Consumer Activism as a Driver for Social Change
Tuncay, Irmak	Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?
Török, Anna	A Cross-cultural Study of the Consumer Responses Towards Femvertising: Evidence from Mexico and Spain
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Unson, Sophie	An Analysis of Perceived Event Innovations
Untilov, Olga	Laser Marking as New Technology in Organic Labeling: A Mixed-Method Study of Consumers’ Product Attitude, Behavior, and Well-being
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Vaes, Sien	Making Healthcare Technology a Success Story: Developing a Patient-Centric Tool to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology Usage
Valette-Florence, Pierre	Unconventional Celebrities in the Sphere of Sustainable Luxury: A Study around the Effect of Influencer Endorsement on Luxury Brand Charisma A Multi-Method Study on ICAs User Experiences and Brand Relationships
Veloutsou, Cleopatra	Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand Communities Re-approaching Brand-centric Groups: Definitions, Forms, and Terminology Issues An Interdisciplinary-informed Brand Experience Scale Exodus from Russia: How do Consumers Feel?
Venerucci, Matteo	Can Super Bowl Commercials Create a Diverse, Inclusive Brand Image?
Visentin, Giovanni	CMOs’ Personality and Myopic Management: Evidence from the Most Influential Marketing Leaders of the Year
Vishwanathan, Vijay	ESG Maturity Mapping for Brands: Balancing E – S – G in Start-ups and Legacy Companies for Value Generation
Vo, Kylie	Essays on Ambient Darkness and Consumer Behavior
Vollet, Gauthier	Exploring Video Game Player Profiles in the Context of Cosmetic Microtransactions
von Janda, Sergej	An Investigation of Member Initiated Online Communities from a Marketing Perspective: From Social Capital to Brand Benefit Artificial Intelligence that Errs: Consumer Responses to AI-Induced Errors and its Repercussions on Society
von Mettenheim, Walter	Social Influencers Caught in the Web of Lies: What are the Implications for Endorser and Brand? Developing a Concept of Measuring and Analyzing the Reputation of Universities: Conceptual Model and First Empirical Test
Vorster, Lizette	Is AI Killing Branding? Understanding Consumers Perceptions of AI Influence on Brand Decision Making
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Walker, Doug	Moving the Ball Forward: Team Selling Research, Theories, and Future Directions
Wallace, Elaine	Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram
Wallace, Lacey K.	One Size does not Fit All: Consumer Responses to Body Type Diversity in Advertisements
Walrath, Riley	Applied Class Projects: Developing and Assessing an Inventory of Applied Research Projects in Marketing Courses
Wals, Sammy	Short and Simple: How to Make Exciting and Eye-catching Videos
Walten, Levke	Special Session: Marketing Insights 5.0: The Next Level of Consumer Understanding with Predictive, Contextual, and Augmented Marketing Intelligence for a Better Marketing Performance
Wang, Dan	Promotional Strategies for Beauty and Fitness Brands Targeting Chinese Female Professionals
Wang, Emma Junhong	Improving Public Health Communication during Pandemics: A Sensemaking Perspective
Wang, Fan	How do You Buy it: Self Construal in Content Focus and Purchase Intention
Wang, Lei	How, why, and when Contextual Environments Matter for Customer Engagement in E-Commerce Live Streaming: An Eye-Tracking Study
Wang, Sijun	Reacquiring B2B Lapsed Customers: The Impact of Fit Between Reacquisition Strategies and Defection Causes on Regain Success and Relationship Recovery
Wang, Wei	An Analysis of Perceived Event Innovations
Wang, Zi	Are Recommendation Systems Annoying? An Empirical Study of AI Characteristics, Technology Well-Being and the Underlying Mechanism in the Context of Recommendation System
Wanjugu, Sabinah	Message Framing that Grows an Influencer’s Social Media Following Special Session: Finding Your Way beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years
Watson, Amy	Algorithmic Society: Theorizing Digital Media Landscape
Wen, Yuan	The Impact of Digital Resources on Export Performance: Does Absorptive Capacity Make a Difference? The Effect of Supplier Diversity on Firm Performance: Moderating Influences of Internal and External Environments
Westjohn, Stanford	Brand Origin Stories: Setting versus Characters
Wetzels, Martin	Short and Simple: How to Make Exciting and Eye-catching Videos
Wiedmann, Klaus-Peter	Special Session: Marketing Insights 5.0: The Next Level of Consumer Understanding with Predictive, Contextual, and Augmented Marketing Intelligence for a Better Marketing Performance Social Influencers Caught in the Web of Lies: What are the Implications for Endorser and Brand? Developing a Concept of Measuring and Analyzing the Reputation of Universities: Conceptual Model and First Empirical Test Moving from Analog to Digital Driving as a Marketing Challenge: Assessing the Acceptance of Advanced Driver Assistance Systems (ADAS)
Wieland, Heiko	Sales Content Usage
Wilms, Ines	Short and Simple: How to Make Exciting and Eye-catching Videos
Woodroof, Parker	How does CSR-related Language Impact Engagement with Micro-influencers’ Sponsored Posts?: An Initial Inquiry
Wu, Shuang	Revisiting Value: A Cross-country Assessment of the Personal Shopping Value Scale Special Session: Finding Your Way beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years
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Xiao, Sarah	The Effect of Virtual Reality Perspective Taking on Brand Relationships of Decision for Others
Xie, Junyi	Emotional Labour Online: Does the Old Wine Fit into the New Bottle?
Xie, Wen	Improving Social Media Video Advertising Acceptance Using Priming: Evidence from Big Data Analysis
Xie, Xuan	Let's Get Serious about Play Listen to the Voice of Mindfulness
Xu, Jiaqi	That’s (not) my Kind of Robot! Trust in Human-robot Interactions
Y
Yadav, Neha	Irritation with Digital Advertisement: Scale Development and Validation
Yang, Yikai	How, why, and when Contextual Environments Matter for Customer Engagement in E-Commerce Live Streaming: An Eye-Tracking Study
Yannopoulou, Natalia	The Role of Disinformation in Promoting CSR Conscious Brands
Yeniyurt, Kathryn	Exploitation, Empathy, and Change: A Historical Assessment of Arguments against the Regulation of Business Practices
Yin, Miranda	It’s the Heart that Matters: The Effect of Benefactor Income on Donation Behaviors
Yoon, Gunwoo	Revisiting the Debate on the Preferred Length of Scales in Advertising Research
Yoonaisil, Tanapol	Persuading Financial Stakeholders through Rational and Emotional Corporate Communication Appeals: An IPO Case Study Perspective
Young, Ashley	Paradoxical Fairness Perceptions of Dynamic Pricing Sequences
Yousaf, Anish	Building Customer Engagement Towards e-Commerce Website: Delineating the Role of UTATUT, Social Influence, and Compulsion
Yuan, Russa	Are Recommendation Systems Annoying? An Empirical Study of AI Characteristics, Technology Well-Being and the Underlying Mechanism in the Context of Recommendation System
Yun, Chung-In Hazel	Compatibility Between Pride Appeals and Temporal Framing in the Context of Green Advertisements
Yuras, Gabriel	Work in Progress: B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price: A Neuroscience Experiment
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Zahay-Blatz, Debra	Scale Development to Identify Cancel Culture Behavior
Zahedi, Amirhosein	The Value of Marketing Analytics Innovation
Zhang, Shuyi	Marketing of Breast Milk Substitutes in Emerging Economies: A Case Study of China
Zhang, Yerong	Body Size Similarity Between Model and Shopper: Mitigating the Risk in Online Clothes Purchasing
Zheng, Chundong	Would Unearned Preferential Treatment make Customers More Tolerant and Amiable?
Ziliani, Cristina	The Role of Pro-social Loyalty Programs in Driving Pro-environmental Behaviors
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Österle, Benjamin	Work in Progress: B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price: A Neuroscience Experiment A Research Agenda on the UN Sustainable Development Goals in B2B Branding

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