Program for Thursday, May 18th: Talk View

PROGRAM FOR THURSDAY, MAY 18TH: TALK VIEW

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View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

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08:00-17:00 Registration

08:30-08:45

The Spillover Impact of Online Ratings on Upstream B2B Relationships

Hans Nguyen

08:45-09:00

Essays on Ambient Darkness and Consumer Behavior

Kylie Vo

09:00-09:15

The Monetary and Social Motivation of Sales Contest Leaderboards

Yuanchen Su

08:30-08:45

When Anthropomorphizing Backfires: Being “Human” Can Benefit the Morally Good but Harm the Morally

Olivia Kim, Jareef Bin Martuza, Helge Thorbjørnsen

08:45-09:00

Brand Narratives: A Typology and Archetypal Consumer Narratives

David Gilliam, Steven Rayburn, Mayoor Mohan

09:00-09:15

Promotional Strategies for Beauty and Fitness Brands Targeting Chinese Female Professionals

Dan Wang, Sigen Song, Fanny Fong Yee Chan, Linyan Feng

08:30-08:45

“Wanna be like you”- Comparing Lifestyles to Grow with Latent Desires

Rajagopal Rajagopal

08:45-09:00

Towards Generalizable Psychographic Segmentation Research

Jack Lesser

09:00-09:15

Herd Mentality, Consumer Coping Self-Efficacies and Post-Adoption of Online Shopping Adoption

Tai Anh Kieu

08:30-08:45

What Works for Him won't Work for Her: Future Selves and Gender Differences in Financial Planning

Tina Harrison, Emily Shipp, Thomas Mathar

08:45-09:00

Where and when do Consumers Experience Well-Being? A Taxonomy of Technology-Based Daily Activities

Karla Barajas-Portas, Pável Reyes-Mercado

09:00-09:15

The Effect of Virtual Reality Perspective Taking on Brand Relationships of Decision for Others

Mariam Sarhan, Sarah Xiao, George Koulieris, Michael Pagan, Jerry Hall

08:30-08:45

A Review and Analysis of the Adaptive Selling Literature

N. Chaker, R. Epler, E. McDougal, D. Amiri, G. Moreno, J. O'Toole

08:45-09:00

Moving the Ball Forward: Team Selling Research, Theories, and Future Directions

Edward Nowlin, Dawn Deeter-Schmelz, Doug Walker, Nwamaka Anaza

09:00-09:15

Dynamic Managerial Capabilities and Technology-Enabled Sales Capability

Kerry Manis, Sreedhar Madhavaram

09:15-09:30

Should I Stay or Should I Go? The Role of Perceived Organizational Support as a Mediating Mechanism in the Context of Salespeople’s Turnover

Dorcia Bolton, Sreedhar Madhavaram

08:30-08:45

How do Traffic Light Labels Work for Food Choices?: Insights of two Empirical Studies on Underlying Mechanisms and Effects in Self-Service

Lisa-Marie Merkl, Larissa Diekmann

08:45-09:00

In this Choice Architecture and Beyond! A Quasi-Experimental Field Study Exploring Temporal Spillover Effects of

Jannike Harnischmacher

09:00-09:15

Customer Engagement and Online Review: Different Voices Between Airbnb and Hotel Customers

Mengwei He

09:15-09:30

Transformative Marketing in B2B: Facing Dynamic Changes in Mobility Ecosystems

Selina L. Strobel

08:30-08:45

One Size does not Fit All: Consumer Responses to Body Type Diversity in Advertisements

Lacey K. Wallace

08:45-09:00

Compatibility Between Pride Appeals and Temporal Framing in the Context of Green Advertisements

Chung-In Hazel Yun, Kathrynn Pounders

09:00-09:15

Exploring Place Branding through Digital Storytelling

Varsha Jain, Altaf Merchant, Gourav Roy, Amrita Chakraborty

08:30-10:00 JAMS Editorial Review Board Meeting

10:00-10:30 Refreshment Break

10:30-10:45

Re-positioning the Present Moment: Effects of Mindfulness on Consumer Behavior

Amy Errmann

10:45-11:00

An Exploration of Consumer Experiences in the Age of Artificial Intelligence: Perception of being

Deniz Lefkeli

11:00-11:15

Managing Successful and Resilient Shared-Interest Communities: The Role of Digitization Technologies and Disruptive

Martina Pocchiari

10:30-10:45

Examining the Key Consumer-related Determinants Towards their Intention to Participate in Anti-brand

Xinyu Dong, Cleopatra Veloutsou, Anna Morgan-Thomas

10:45-11:00

Examining Consumers’ Ideological Incompatibility with Brand Hate and Social Desirability

Rémi Silva, Suzanne Amaro, Bruno M. Ferreira

11:00-11:15

Exogenous Brand Crisis and its Impact on Consumer Purchase Intention

Kalpana Chandrasekar, Varisha Rehman

11:15-11:30

The Use and Effectiveness of Social Media Marketing by B2B Firms

Kirk Buckley, Catherine Sutton-Brady

10:30-10:45

How do You Buy it: Self Construal in Content Focus and Purchase Intention

Fan Wang, Alex Brinkmeier, Yeon Jae Choi, Bin Chang

10:45-11:00

Numerical Roundness and Positive Effects of Accomplishing Subordinate Goals

Tim Ozcan, Michael Hair, Kunter Gunasti

11:00-11:15

The Impact of Humor on Responses to Complaints

Andriele Muller

11:15-11:30

Would Unearned Preferential Treatment make Customers More Tolerant and Amiable?

Chundong Zheng, Yawen Nie, Xuemei Bian

10:30-10:45

Artificial Intelligence that Errs: Consumer Responses to AI-Induced Errors and its Repercussions on

Alexander Mueller, Sabine Kuester, Sergej von Janda

10:45-11:00

“Let the Driver off the Hook?” Moral Decisions of Autonomous Cars and their Impact on Consumers

M. Kuhn, V. Reit, M. Schwing, A. Köpsel, Y. Pashchenko, S. Selinka

11:00-11:15

Consumer Autonomy and Social Technology: The Case of Social Media Algorithms and the Metaverse

Thomas Boysen Anker

11:15-11:30

Consumers as “Rational Agents”: The Role of Ethical Perception and Perceived Value of Personal Data

Juha Munnukka, Waltteri Kinnunen, Karoliina Talvitie-Lamberg, Margareta Salonen

10:30-10:45

How do Online Reviews Affect Readers' Trust in a Primary Care Physician

Shabnam Azimi, Sina Ansari

10:45-11:00

Impacting Online Customers’ Post-Privacy Breach Behavior: A Relationship Marketing Approach

N. Alam, R. Singh, M.W. Soykoth, T. Sultana, S.M.F. Azim

11:00-11:15

To Fake or Not to Fake: How Does Personality Relate to Consumers’ Motivations to Post Fake Online

Doga Istanbulluoglu, Ezgi Sakman

11:15-11:30

Improving Social Media Video Advertising Acceptance Using Priming: Evidence from Big Data Analysis

Wen Xie, Ron Dotsch, Maarten Bos, Yozen Liu

10:30-10:45

Sales Force Negotiation Capability

Daniel Kuzmich, Babu John-Mariadoss

10:45-11:00

All or Nothing: The Effect of Absolute Language in Sales Communication

Skyler Leonhardt, Molly Burchett, Mark Leach

11:00-11:15

Managing Time for Selling Effectively

Plavini Punyatoya, Ravipreet S. Sohi

11:15-11:30

Sales Content Usage

Nathaniel Hartmann, Heiko Wieland, Nawar Chaker, Johannes Habel

10:30-10:45

Super Fans and Super Haters: Sentiment and Customer Analysis of Tweets for three Top Athletes

Nada Hashmi, Nam Nguyen, Anjali Bal

10:45-11:00

Investigating the Antecedents and Moderators of Pro-Environmental Customer Behavior in Desert Café

Debora Lee, Yong-Ki Lee, Rajesh Iyer

11:00-11:15

“Follow Me to Your Dream Destination”: Behavioral Analysis of Effects of Persuasion Disclosure and Number of Followers on Followers' Purchase Intention and Decision within

Florian Gasser

11:15-11:30

Improving Service Quality Through Brand image: A Study of Collaborative Consumption

Trang Tran, Anh Dang, Swapnil Saravade

10:30-10:45

Revisiting the Debate on the Preferred Length of Scales in Advertising Research

Gunwoo Yoon

10:45-11:00

Short and Simple: How to Make Exciting and Eye-catching Videos

Sammy Wals, Ines Wilms, Tim Hilken, Alexia Briassouli, Martin Wetzels

11:00-11:15

Receptivity to Personalized Digital Advertisements Scale Development and Validation

Sanjeev Tripathi, Varsha Jain, Jatin Pandey, Altaf Merchant, Damini Goyal Gupta

11:15-11:30

Irritation with Digital Advertisement: Scale Development and Validation

Khyati Jagani, Neha Yadav

10:30-12:00 AMS Review Editorial Review Board Meeting

12:00-13:30 Awards Luncheon

13:30-15:00 Meet the Editors II

13:30-13:45

Re-approaching Brand-centric Groups: Definitions, Forms, and Terminology Issues

Ioanna Kontoliou, Cleopatra Veloutsou, Georgios Panos

13:45-14:00

An Interdisciplinary-informed Brand Experience Scale

Yanina Chevtchouk, Cleopatra Veloutsou, Robert Paton

13:30-13:45

That’s (not) my Kind of Robot! Trust in Human-robot Interactions

Xiaofei Tang, Yong Eddie Luo, Jiaqi Xu, Ben Lowe

13:45-14:00

Uncovering the Unexplored Role of Feedback Types During Gamified Crowdsourcing Campaigns: Case of a Loss

Chaïma Siala, Abdelmajid Amine

14:00-14:15

Let's Get Serious about Play

Xuan Xie, Sayantani Mukherjee, Loraine Lau-Gesk

13:30-13:45

Push-Starting Solar Energy in Berlins Apartment Buildings with Green Nudging

Andrea Rumler, Julia Memmert

13:45-14:00

Laser Marking as New Technology in Organic Labeling: A Mixed-Method Study of Consumers’ Product Attitude, Behavior, and

Olga Untilov, Jean Pfiffelmann

14:00-14:15

Consumption and Alternatives to Meat in Portugal

João M. F. Pinto, Bruno M. Ferreira, Manuel A. L. Reis

14:15-14:30

Reflective-Impulsive Green Buying: Psychological Mechanism and Role of Product Information

S. Obukhovich, R. Deutsch, F. Strack, J. Sipilä, A. Tarkiainen

13:30-13:45

The Human RFID Implants Introduce a New Level of Human-Computer Interaction: Twitter Topic Detection Gauges Consumer

Outi Niininen, Stephen Singaraju, Luis Arango

13:45-14:00

Non-Fungible Token Game Consumer Investments

Stefan El-Naggar, Anouk de Regt, Zixuan Cheng

14:00-14:15

Responses to AI and Human Recommendations in a Joint-Consumption Context

Sameed Khan

14:15-14:30

Social Media (In)Dispensability in Consumers' Life

Joanna Santiago, Maria Teresa Borges-Tiago

13:30-13:45

Sentiment Analysis of Grooming Messages Sent by Online Predators

Janna Parker, Britton Leggett, Cathleen Snyder, Tim Ozcan, Nina Krey

13:45-14:00

Look at Me Giving: Luxury Motivations and Charitable Fundraisers

Sianne Gordon-Wilson, Rajesh Iyer, Jackie Eastman

14:00-14:15

Typology of Firms by Innovation Performance: A Cluster Analysis of a Regional Innovation System

Ana Maria Ortega, Lina M. Ceballos

13:30-13:45

When Internal Marketing is the Key Performance of the Service Experience

Myriam Bellaouaied

13:45-14:00

Emotional Labour Online: Does the Old Wine Fit into the New Bottle?

Junyi Xie, Kemefasu Ifie, Thorsten Gruber

14:00-14:15

The (Dis)ability Stigma: An Experimental Approach in Service Environments

Landon McFarland, Joanne Cao

15:00-15:30 Refreshment Break

15:30-17:00 Theory Forum: The Future of Marketing’s Identity: Fostering Indigenous Theory Development and a (more) Coherent Scholarly Discipline

15:30-15:45

Branding with Sound: Examining the Role of Sonic Branding in the Brand Building Process

Elyria Kemp, Steven W. Kopp, My Bui, Courtney Hixon

15:45-16:00

Unravelling the Employee-based Brand Equity Formation Process

K. Chatzipanagiotou, G. Christodoulides, S. Gounaris, A. Boukis

16:00-16:15

Blending at Grassroots to Raise Self-esteem: The Face of Ethnic Brands

Ananya Rajagopal

15:30-15:45

How does Dietarian Identity Influence Purchase Intention and Consumer Trust?

Ana Hungara, Helena Nobre

15:45-16:00

The Impact of Color Saturation on Consumer Perceptions of Product Efficacy

Lauren Labrecque, Christy Ashely, Stefanie Sohn, Barbara Seegebarth

16:00-16:15

Effects of Ambient Color on Food Choices

Dipayan Biswas, Courtney Szocs, Annika Abell, Ruta Ruzeviciute, Yeseul Kim

16:15-16:30

Effects of Sampling Healthy versus Unhealthy Foods on Subsequent Choices of Other Foods

Dipayan Biswas, Annika Abell, J. Jeffrey Inman, Johanna Held, Mikyoung Lim

15:30-15:45

Effects of Corporate Response Patterns in Social Networks on Brand Attitudes and Purchase Intentions of Observing

Silke Bambauer-Sachse, Sanja Maria Stuhldreier

15:45-16:00

Exploring Brand Publics Build around Subversive Content in the Context of H&M

Malik Husnain Arshad

16:00-16:15

Holly Syrdal, Sandipan Sen, Parker Woodroof, Susan Myers

15:30-15:45

Does Organizational Culture Mediate the Relationship Between Entrepreneurial Marketing and SME

Abu Shams Mohammad Mahmudul Hoque, Zainudin Bin Awang

15:45-16:00

Developing a Concept of Measuring and Analyzing the Reputation of Universities: Conceptual Model and First Empirical

Klaus-Peter Wiedmann, Walter von Mettenheim

16:00-16:15

“At the Beginning, I’ve Taken Things lightly but with Time Fear Came…” Emotions Evolution at Different Stages of the Health Crisis and the Role of Media Literacy: Insights from Online Multi-image Elicitation

Oula Bayarassou, Hajer Bachouche, Emna Cherif, Gaelle Pothin

15:30-15:45

Understanding the Travel Constraints Faced by Retirees in the Context of Ageing: Development of a Measurement

Gaëlle Moal, Corinne Chevalier

15:45-16:00

Proposition and Validation of a Scale to Measure the Commitment to the Opinion Leader in Virtual

Belgin Bahar, Grégory Bressolles, Jean-François Trinquecoste

16:00-16:15

Norms Governing Consumer-Brand Relationships: Development and Measurement Validation

David Bourdin, Katerina Makri, Georgios Halkias

15:30-15:45

The Influence of Live Streaming on Live Streamers’ Travel Behavior

Kaiti Shang, Dimitrios Buhalis, Daisy Fan, Marcjanna Augustyn

15:45-16:00

Measuring the Impact of Social Media Boycotts on Tourist Arrivals: Evidence from the British Museum

Yuanming Qiu, Ewelina Lacka, Jake Ansell

16:00-16:15

Senior Tourists’ Value Co-Creation Nexus and Routines in Services: A Customer-Dominant Logic

Daisy Fan, Dimitrios Buhalis, Evangelia Fragkaki, Yun-Ru Tsai

16:15-16:30

Hotel Guest Experience and Negative Word of Mouth

Zahra Pourabedin, Vahid Biglari

17:00-18:00 50 Years of JAMS: AMS’s Flagship Journal

18:00-19:00 AMS Reception