Program for Wednesday, May 17th: Talk View

PROGRAM FOR WEDNESDAY, MAY 17TH: TALK VIEW

Days:

next day

all days

View: with abstracts session overview

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

08:00-17:00 Registration

08:30-08:45

Exploring the Effectiveness of Storytelling in Buyer–Seller Interactions

Melanie Bowen, Christine Lai

08:45-09:00

Sustainability and Corporate Social Responsibility at the Organizational Front Line

Laurianne Schmitt, Rhett Epler, Bryan Hochstein, Deva Rangarajan

09:00-09:15

Unconventional Celebrities in the Sphere of Sustainable Luxury: A Study around the Effect of Influencer Endorsement on Luxury Brand

O. Lahbib, C.A. Rojas Contreras, A. Kessous, P. Valette-Florence

09:15-09:30

The Role of Pro-social Loyalty Programs in Driving Pro-environmental Behaviors

Marco Ieva, Michaël Flacandji, Cristina Ziliani, Juliette Passebois Ducros

09:30-09:45

Revisiting Value: A Cross-country Assessment of the Personal Shopping Value Scale

Nina Krey, Karine Picot-Coupey, Shuang Wu

08:30-08:45

Sympathy or Shock: How Transgression Diagnosticity Impacts Consumer Behavioral Intentions Toward

Andrea Lynn Matthews, Sarah S.F. Leubke

08:45-09:00

Understanding Consumer Brand Relationships: Love, Image, Loyalty, Engagement, Advocacy, and WOM

Karla Barajas-Portas

08:30-08:45

Algorithmic Society: Theorizing Digital Media Landscape

Jie Fowler, Amy Watson, Aubrey Fowler

08:45-09:00

Effect of Brand Trust on Behavioral Intentions Toward AI-based Virtual Agents

Philippine Loupiac, Alain Goudey

09:00-09:15

Understanding Customer Data With AI Recommender Systems in the Automotive Industry

Min Hui Ang, Graeme McLean, Martin Halvey

08:30-08:45

Consumer Memories of Brand Interactions in Virtual Reality

Alena Kostyk, Laurence Dessart, Kirsten Cowan

08:45-09:00

Metaverse: A New Phenomena for Intangible Products: A Study to Explore Immersive Brand Engagement & Consumer-Brand Equity in

Vikas Arya, Harish Kumar, Anshuman Sharma

09:00-09:15

Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?

Alessandro Bigi, Michelle Bonera, Irmak Tuncay

09:15-09:30

Democratizing Luxury in the Metaverse: An Experimental Study

Marta Massi, Chiara Piancatelli, Anna Claudia Pellicelli

08:30-08:45

The Influence of Emotions on Entrepreneurial Network Capability Development

Helen McGrath, Thomas O'Toole, Louise Canning

08:45-09:00

Reacquiring B2B Lapsed Customers: The Impact of Fit Between Reacquisition Strategies and Defection Causes on Regain Success and Relationship

Sijun Wang, Mark Leach, Annie Liu

09:00-09:15

Work in Progress: B2B Negotiation Styles in Distributive Negotiations and their Effect on Socioemotional Outcomes and Price: A Neuroscience

Benjamin Österle, Gabriel Yuras

09:15-09:30

The Role of Market Intelligence in Enhancing Buyer-Supplier Relationships in SMEs

Grace Carson, Alice Gilmour, Geoff Simmons, Christina O'Connor, Gillian Moran

08:30-08:45

An Investigation of Member Initiated Online Communities from a Marketing Perspective: From Social Capital to Brand

Angeliki Kalogeraki, Sabine Kuester, Sergej von Janda

08:45-09:00

Message Framing that Grows an Influencer’s Social Media Following

Juliann Allen, Sabinah Wanjugu

09:00-09:15

Subtle yet Loud! The Impact of Branded Augmented Reality Filters on Social Media on Consumer-based Brand Equity and Purchase

Denise Pape, Waldemar Toporowski

09:15-09:30

Examining How Social Media and Influencer Marketing Shift the Scope of Materialism

Juliann Allen, Laura Flurry

08:30-12:00 Workshop: Teaching Digital Marketing

10:00-10:30 Refreshment Break

10:30-12:00

Special Session: Ethical Artificial Intelligence (AI) in Marketing

Dana Harrison, Bryan Hochstein, O.C. Ferrell, Linda Ferrell, Haya Ajjan

10:30-10:45

Robotic Service Failure: Robot Recovery and Customer Forgiveness

Yu-Shan Sandy Huang, Wei-Kang Kao, Chen-Wei Willie Tao, Seonwoo Summer Ko

10:45-11:00

Marketing in the Peer-to-peer Sharing Economy: A Systematic Literature Review

Maximilian Schwing

11:00-11:15

Three (3) Dimensions of Consumer Comfort and their Impact on Intentions to Visit Service Providers

Randle Raggio, William Bergman

10:30-10:45

Post-purchase Advertising Effectiveness: Who Should be Targeted for Positive Word-of-Mouth

Elaheh Saffari

10:45-11:00

Define Digital Self-inclusion to Better Understand Digital Users

Léa Cauchard

11:00-11:15

Assessing Alcohol and Tobacco Messages on Social Networking Sites: The Development of a Comprehensive Content Analysis

Boris Chapoton

11:15-11:30

Shifting Habits Toward Sustainability

Hadi Melhem

10:30-10:45

Transferability in ‘Phygital’ Assets: The Impact of NFT Utilities and Perks on Social Identity

Nora Alomar, Chrysostomos Apostolidis

10:45-11:00

Trust-Mediated TAM Model with Social Factors, Personality Traits for Crypto Adoption: A Hybrid Structural Equation Modeling and Neural Network

Rozbeh Madadi, Joby John

11:00-11:15

Gamification of the Point of Sale: When Hybrid-Reality Game Players Meet Non-Players

Allan Lubart, Sonia Capelli

10:30-10:45

Determinants of Brand Trust: A Neuroanalytical Study in the B2B Sector using the Example of Manufacturing

Vanessa Viktoria Frommel

10:45-11:00

The Power of the Past: Brand Heritage as an Asset for Suppliers

Richard Huaman-Ramirez, Jean Pfiffelmann, Renaud Lunardo

11:00-11:15

A Research Agenda on the UN Sustainable Development Goals in B2B Branding

Benjamin Österle, Chiara Hübscher, Susanne Hensel-Börner, Jörg Henseler

11:15-11:30

Persuading Financial Stakeholders through Rational and Emotional Corporate Communication Appeals: An IPO Case Study

Zixuan Cheng, Anouk de Regt, Matteo Montecchi, Tanapol Yoonaisil, Kirk Plangger

10:30-10:45

Too Much is Unsold! Influence of Assortment Size and Variety on Consumers’ Deal Anticipation and Waiting for

Victor Mejia, Mohamed Didi Alaoui

10:45-11:00

I’ll Try That, Too – A Field Experiment in Retailing on the Effect of Variety During Display

Sebastian Oetzel, Mareike Sachse, Daniel Klapper

11:00-11:15

Does Your Demonstration Tell the Whole Story? How Cognitive Flow, Narrative Transportation, and Viewing Alone Increase the Effectiveness of Product

Christine Ringler, Nancy Sirianni, Joann Peck, Anders Gustafsson

12:00-13:30 Lunch

12:00-12:30

A 50-Year Marketing Journey….From Snow Cones to Condos

Lyt Harris

13:30-15:00

Special Session: Finding Your Way beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career

Nina Krey, Shuang Wu, Sabinah Wanjugu, Vincent Jeseo

13:30-13:45

Contemplative Consumer Activism as a Driver for Social Change

Betul Cal, Kathy Hamilton, Eleni Tsougkou

13:45-14:00

Human and Artificial Intelligence Collaboration: A Conceptual Framework and Review

Phuong Nguyen, Jaakko Aspara

14:00-14:15

Sifting the Paradigm of Customer Loyalty Programs Towards Sustainability: A Synthesis of Literature and Guiding

Nicole Moch

13:30-13:45

It’s the Heart that Matters: The Effect of Benefactor Income on Donation Behaviors

Miranda Yin, Jenny Olson, Jessica Li

13:45-14:00

Consumers Are More Dishonest Towards Large Firms Than Small Firms

Jareef Bin Martuza, Helge Thorbjørnsen, Hallgeir Sjåstad

14:00-14:15

Woke-Washing Allegations: Attributions and Recovery Strategies

Priscilla Peña, Lauren Labrecque

13:30-13:45

Synthetic Virtual Influencers and Authenticity in the Fake

Mehrnoosh Reshadi

13:45-14:00

Friends or Foes? An Exploratory Study into Brand-to-brand Dialogue Strategies on Social Media

Denitsa Dineva, Zoe Lee

14:00-14:15

Employer Branding through Online Platforms: Earned versus Owned Media

Meriem Agrebi, Juliet F. Poujol, Eric Pezet

14:15-14:30

Is AI Killing Branding? Understanding Consumers Perceptions of AI Influence on Brand Decision Making

Kimberley Hardcastle, Lizette Vorster

13:30-13:45

Augmented Reality Digital Assistants (ARDAs): Examining the role of Anthropomorphism

Hannah Marriott, Graeme McLean, Jennifer Barhorst

13:45-14:00

The Digital Extension of Analog Products through Augmented Reality: The Role of Consumer-brand Engagement and Consumer-based Brand

Denise Pape, Waldemar Toporowski

13:30-13:45

Social Influencers Caught in the Web of Lies: What are the Implications for Endorser and Brand?

Walter von Mettenheim, Klaus-Peter Wiedmann

13:45-14:00

Is She Real? Leveraging Real-Life and Computer-Generated Imagery Influencer Marketing in Brand

Valeria Penttinen, Simone Lykke Tranholm Mouritzen, Susanne Pedersen

14:00-14:15

Physicians as Social Media Influencers on TikTok

Suzanne Makarem, Jie Fowler, Brittany Beck

14:15-14:30

Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on

Elaine Wallace, Isabel Buil

13:30-13:45

Disentangling and Measuring Discount Credibility

Monika Kukar-Kinney, Jeffrey Carlson

13:45-14:00

Paradoxical Fairness Perceptions of Dynamic Pricing Sequences

Silke Bambauer-Sachse, Ashley Young

14:00-14:15

Determining Optimal Markdown Pricing for Remaining Inventory: The Role of Customer Regret

Siddhartha Sarkar, Suman Kumar, Avishek Shaw, Krishnanugrah Pu, Vivek Balaraman

13:30-17:00 Workshop: Introduction to Partial Least Squares Structural Equation Modeling (PLS-SEM)

15:00-15:30 Refreshment Break

15:30-17:00 Meet the Editors I

15:30-15:45

How Feelings of Responsibility Vary across Ownership Types: From Legal Ownership to Psychological

Randle Raggio, Phillip Hartley, Jie Sun

15:45-16:00

How Pictogram Arrangements Impact Consumer Optimism and Judgments

Gaurav Jain, Sunaina Shrivastava, Zeynep Tolun

16:00-16:15

The Area as a Visual Heuristic: How does the Highlighted Area under the Stock Price Curve Impact Retail Investor

Zeynep Tolun, Gaurav Jain, T. Ravichandran

16:15-16:30

Exodus from Russia: How do Consumers Feel?

Gagan Deep Sharma, Babak Taheri, Cleopatra Veloutsou, Amar Rao

15:30-15:45

Listen to the Voice of Mindfulness

Xuan Xie, Loraine Lau-Gesk

15:45-16:00

Looking for Advice? Financial Advice-Seeking and The COVID-19 Pandemic

Wookjae Heo, Jaemin Lee, Heejung Park

16:00-16:15

Understanding the Dynamic Adoption and Outcomes of Shared Micromobility: A Longitudinal Study based on User

Maximilian Schwing, Marc Kuhn, Lars Meyer-Waarden

15:30-15:45

Building Customer Engagement Towards e-Commerce Website: Delineating the Role of UTATUT, Social Influence, and

Anish Yousaf, Babak Taheri, Martin Gannon

15:45-16:00

How, why, and when Contextual Environments Matter for Customer Engagement in E-Commerce Live Streaming: An Eye-Tracking

Yikai Yang, Huizhong Tan, Lei Wang

16:00-16:15

A Multi-Method Study on ICAs User Experiences and Brand Relationships

Camilo Andrés Rojas Contreras, Pierre Valette-Florence

15:30-15:45

B2B Salespeople: The Fundamental Emotions at their Current Job

Joey Lam

15:45-16:00

How Jealousy and Job Stress Affect the Salesforce: The Role of Organizational Commitment

Tyler Hancock, Michael Mallin, Ellen Pullins, Catherine Johnson

16:00-16:15

All Salespeople are (not) Created Equal: Customers’ Views on a Creator, a Getter, and a Taker

Mohamed Sobhy Temerak, Milena Micevski, Selma Kadic-Maglajlic, Zoran Latinovic

15:30-15:45

Yerong Zhang, Iina Ikonen, Jiska Eelen, Francesca Sotgiu

15:45-16:00

The Role of Hedonic and Utilitarian Motives on Order Effects

Jungsil Choi

16:00-16:15

Enhancing Customer Engagement Behaviour from their Journey Seamlessness Experience in the Omnichannel Retailing

Tai Anh Kieu

16:15-16:30

The Impact of Mobile and Physical Channel Integration: How Cross-channel Integration in Different Purchase Phases Influences the Number of Mobile Channel

Tetsuo Horiguchi, Hidesuke Takata

15:30-15:45

Comparing Regular Consumers and Brand Fans for Engagement in Creative Activities: A Managerial

Linda Hamdi-Kidar, Fanny Cambier, Tomoko Kawakami

15:45-16:00

When does Brand Love Matter in Augmented Reality?

Saifeddin Alimamy, Amjad Abu El Samen

16:00-16:15

Examining how Customer-to-Customer Schadenfreude Influences Social Media Service Recovery Perceptions of

Todd Bacile, Ayse Banu Elmadag, Mehmet Okan

16:15-16:30

The Impact of Omnichannel Strategies on Franchisee-Franchisor Relationship Quality

N. Ghantous, F. Chameroy, D. Chaney, S. Jeanpert, M. Schultz

17:00-18:00 Doctoral Consortium Welcome Reception

18:00-19:00 Welcome Reception