Registration

AMS-AFM Session - Presentations from Grant Awardees

Brands and Emotions

AI and the Digital Landscale

Consumer Marketing in VR and Metaverse Contexts

B2B Relationship Management and Networks

Following the Social Media Influencers

Workshop: Teaching Digital Marketing

Refreshment Break

Special Session: Ethical Artificial Intelligence (AI) in Marketing

Revolutionize Services: The Vital Role of Technology in all Aspects of Services

Doctoral Colloquium I

Cryptocurrencies, NFTs, and Gamification

Branding and Communication in B2B Markets

Promotions and Waiting for the Right Deal

Lunch

Distinguished Marketer Presentation (Lyt Harris) with Social Hour

Special Session: Finding your Way beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years

DoCCA - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles

Consumer Rights and Responsibilities

Branding and Technology

Augmented Reality and Branding

Influencer Marketing and Brand Communications

Pricing and Discounts

Workshop: Introduction to Partial Least Squares Structural Equation Modeling (PLS-SEM)

Refreshment Break

Meet the Editors I

Consumer-Brand Relationships

Financial Well-being and Mindfulness

Customer Engagement in the Age of Internet

Salespeople's Emotions and Job-related Outcomes

Online Shopping and Customer Happiness

Services and Consumers

Doctoral Consortium Welcome Reception

Welcome Reception