Program for Friday, May 19th: Talk View

PROGRAM FOR FRIDAY, MAY 19TH: TALK VIEW

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View: with abstracts session overview

7:30

8:00

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

19:30

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20:30

21:00

21:30

07:30-08:30 Doctoral Consortium Breakfast

08:00-17:00 Registration

08:30-08:45

Sales Promotion and the Role of Framing: The Special Case of Promotional Product Offers (PPOs)

Joseph Jones

08:45-09:00

Ad Typicality Judgments of Creative Television Ads

Mark Peterson

09:00-09:15

Can Super Bowl Commercials Create a Diverse, Inclusive Brand Image?

Gaia Rancati, Arigun Bayaraa, Matteo Venerucci, Carsten Schultz

09:15-09:30

Unleashing the Potential of Ads Featuring Pets Through Product Congruence and Ad Immersiveness

Laura Lavertu, Kirsten Cowan, Ben Marder

08:30-08:45

Online Advertising, Youth Attitude and Purchase Intentions

Sahil Gupta, Arun Aggarwal, Justin Paul

08:45-09:00

Impact of Brand Coolness and Virtual Presence Following a Product Failure

Husni Kharouf, Md Muhammad Nurul Alam, Donald Lund, Ellie Hickman

09:00-09:15

Viewing Social Media from a Social Trap Perspective: Implications for Marketing Strategy

Siavash Rashidi Sabet, Sreedhar Madhavaram

09:15-09:30

CMOs’ Personality and Myopic Management: Evidence from the Most Influential Marketing Leaders of the

Giovanni Visentin

08:30-08:45

Innovating for Sustainability: Unpacking Drivers, Outcomes, and Boundary Conditions of Sustainable

Kate Robinson, Nicholas Paparoidamis, Thi Thanh Huong Tran

08:45-09:00

Social Development Goals (SDGs) and Intellectual Property – Two Worlds Apart: Aspirations Towards Sustainable

Sarah D. Schaefer, Alfred Radauer

09:00-09:15

ESG Maturity Mapping for Brands: Balancing E – S – G in Start-ups and Legacy Companies for Value

Preeti Shroff-Mehta, Vijay Vishwanathan

09:15-09:30

Moving Toward a New Consumer Brand Activism Perception Scale (BAP)

Selma Saracevic, Bodo B. Schlegelmilch

08:30-08:45

Improving Public Health Communication during Pandemics: A Sensemaking Perspective

Emma Junhong Wang, Pierre Berthon, Robert Forbus

08:45-09:00

A Scale to Measure Consumers’ Attitude Towards Intellectually Disabled Frontline Employees

Maria Lucila Osorio

09:00-09:15

Nudging Physical Distance during COVID-19: Short-Term and Long-Term Wear-Out Effects of Nudges in a Retail

Jannike Harnischmacher, Lisa-Marie Merkl, Claas Christian Germelmann

08:30-08:45

Examining the Interconnections Among Anti-Consumption, Subjective Wellbeing, and Time Orientation

Nieves García de Frutos, Solon Magrizos, Doga Istanbulluoglu, Caroline Moraes

08:45-09:00

The Dynamics Between Local E-Commerce Support and Global E-Marketplace Reluctance to Buy

Jose Manuel Ortega Egea, Nieves García de Frutos

09:00-09:15

Voluntary Simplification as a Response to Unusually High Inflation

Phillip Hartley, Luis Torres, P. Wesley Routon

09:15-09:30

An Ecosystems’ View on ESG in Business Narratives

Sheen Kachen, Maria Petrescu, Anjala Krishen

08:30-08:45

Mobile Application Service Personalisation: A Structural Topic Modelling Approach

Aishwarya Arora, Praveen Sv, Gourav Roy, Dharun Kasilingam, Siddharth Deshmukh

08:45-09:00

Consumer Values across the Lifespan: Developmental Trends at Three Hierarchical Levels and What we can Learn from

Andrés Gvirtz, Matteo Montecchi, Amy Selby, Friedrich Goetz

09:00-09:15

Are Recommendation Systems Annoying? An Empirical Study of AI Characteristics, Technology Well-Being and the Underlying Mechanism in the Context of Recommendation

Zi Wang, Russa Yuan, Boying Li

08:30-09:00

Making Healthcare Technology a Success Story: Developing a Patient-Centric Tool to Design, Manage, Evaluate, and Optimize Patient Healthcare Technology

Sien Vaes, Sandra Streukens, Sara Leroi-Werelds, Tim Buckinx, Brenda Aendekerk

09:00-09:30

Saving Lives by Increasing Short and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Marketing

R. Krotz, C.-P. Ahlbom, S. Noble, D. Grewal, B. Prijatel

08:30-08:45 Doctoral Consortium 1

09:00-10:00 Doctoral Consortium 2

10:00-10:30 Refreshment Break

10:00-11:00 Doctoral Consortium 3

10:30-12:00

Special Session: The Future of Business Schools: Strategic Pressure Points, Emerging Business Models, and Research

Bodo B. Schlegelmilch, Shaunak Roy, Victoria Crittenden

10:30-10:45

Marketing of Breast Milk Substitutes in Emerging Economies: A Case Study of China

M. Mishra, P. Mukherji, G. Kingston, A. Narayan, S. Chang, S. Zhang

10:45-11:00

New Age IMC: Aligning Values, Platforms, and Personas

Preeti Shroff-Mehta, Siddharth Deshmukh

11:00-11:15

Designing Trustworthy Live Commerce Experiences

Huatong Sun, Xiaoli Li

10:30-10:45

They don´t Have to be Expensive to be Cool: Refurbished Smartphones: Potential Consumer Insights from Austria, Germany, and

Sarah D. Schaefer, Anna Fornalska-Skurczynska, Michal Suchanek, Alfred Radauer

10:45-11:00

Transformative Marketing - What We Know and What We Should Research? A Structured Literature

Selina L. Strobel, Lars Meyer-Waarden

11:00-11:15

Business Ecosystems as Vertical Networks? Outlining a Criteria-based, Multidimensional Ecosystem

Selina L. Strobel, Marc Kuhn

11:15-11:30

Algorithm Morality: The Impact of Autonomous Vehicles’ Accidents on Driver Responsibilities, Guilt, and

Thomas Teychenie, Julien Cloarec, Lars Meyer-Waarden

10:30-10:45

Micro-Meso is a New Direction for Circular Bioeconomy: A Qualitative Study from two Emerging

Vikas Arya, Justin Paul, Prigya Rawat, Hiran Roy

10:45-11:00

Multi-level Paradoxical Tensions: The Pervasiveness of Social Media?

Severina Cartwright, Emma Hughes, Iain Davies, Lloyd Harris

11:00-11:15

Exploitation, Empathy, and Change: A Historical Assessment of Arguments against the Regulation of Business

Kathryn Yeniyurt

10:30-10:45

Systematic Literature Review on Parasocial Interaction and Parasocial Relationship

Jie Sheng, Alena Kostyk, Kalliopi Chatzipanagiotou

10:45-11:00

Scale Development to Identify Cancel Culture Behavior

Debra Zahay-Blatz, Janna Parker, Kevin James

11:00-11:15

The Connected Consumer: A Bibliometric Analysis

Pável Reyes-Mercado

11:15-11:30

Going Private: Exploring the Impact of Privacy Protection Initiatives in Privacy Concerns and Information

Tugra Akarsu

10:30-10:45

Does a Cute Logo Enhance Luxury Brand? The Unique Effect of Cuteness on Brand Equity Perception

Yuan Li, Jackie Eastman

10:45-11:00

Stroking Luxury Product Images on Online Retail Increases Purchase Intentions: The Effects of Image

Jean-Eric Pelet, Basma Taieb

11:00-11:15

Content Creation by Luxury Travel Influencers in Times of Crisis

Hyunju Shin, Varsha Jain, Parth Salunke, Pranjali Sharma

10:30-10:45

A Cross-cultural Study of the Consumer Responses Towards Femvertising: Evidence from Mexico and

Gomez Borquez, Török, Centeno Velázquez, Malota, López-Pérez, Del Castillo

10:45-11:00

The Impact of Digital Resources on Export Performance: Does Absorptive Capacity Make a Difference?

Babu Mariadoss, Yuan Wen, Colin Gabler, Raj Agnihotri

11:00-11:15

Brand Origin Stories: Setting versus Characters

Brittney C. Bauer, Clark D. Johnson, Stanford Westjohn, Peter Magnusson

10:30-10:45

The Impact of Choice and Decision Autonomy on Adoption of AI-enabled Purchase Aids

Patricia Rossi, Mariyani Ahmad Husairi

10:45-11:00

Artificial Intelligence Coaching For Customer Service Agents: A Uniformity in use Perspective

Amit Mahimkar

11:00-11:15

Artificial Intelligence in Marketing Communication: Adoption Challenges and Opportunities through a Lens of Cognitive

Melanie Richards

11:00-12:00 Doctoral Consortium 4

12:00-13:30 Lunch

12:00-13:30 AMS Board of Governors Meeting

13:00-14:00 Doctoral Consortium 5

13:30-15:00

Special Session: Marketing Insights 5.0: The Next Level of Consumer Understanding with Predictive, Contextual, and Augmented Marketing Intelligence for a Better Marketing

Wiedmann, Walten, Buckler, Langner, Karampournioti, Lischka, Schmidt, Lippold

13:30-13:45

An Inclusive Curriculum Framework for Marketing Research Modules

Ilia Protopapa

13:45-14:00

Applied Class Projects: Developing and Assessing an Inventory of Applied Research Projects in Marketing

William Bergman, Jeffrey Carlson, Grace Thomas, Riley Walrath

14:00-14:15

Emotions and Business Schools: A Systematic Review and Bibliometric Analysis

Robert Brandis, Omid Asgari, Luis Martinez

13:30-13:45

The Financial Value of Voice Assistant Software for Firms

Navid Bahmani, Amit Bhatnagar, Dinesh Gauri

13:45-14:00

The Effect of Supplier Diversity on Firm Performance: Moderating Influences of Internal and External

Daniel Kuzmich, Yuan Wen, Jaime Noriega, Babu John-Mariadoss

14:00-14:15

The Quickest Response is Action: The Impact of Competitive Comparison after an Innovation Shock

Fernando Campayo-Sanchez, Francisco José Mas-Ruiz, Juan Luis Nicolau

14:15-14:30

The Concept of Strategic Change Capability

Georgios S. Bekos, Heiner Evanschitzky, Matti Jaakkola, Simos Chari

13:30-13:45

Exploring Video Game Player Profiles in the Context of Cosmetic Microtransactions

Bernadett Koles, Peter Nagy, Gauthier Vollet

13:45-14:00

Investigating the Role of Mobile Service Quality on Customer Engagement among Mobile Banking Application Users: The Moderating Impact of

S.M.F. Azim, S.M. Rahman, N. Alam, M.W. Soykoth, T. Sultana

14:00-14:15

Online Normative Social Influence: A Cross Cultural Design of Sustainable Consumption

Lauren Drury

14:15-14:30

Shop `Til You Drop While Consumer Experiences FLOW in Transactional Retail Website

Mohammad Rahman, Tong Lu, Golam Mostafa

13:30-13:45

“White” Space in the Websites of Luxury Fashion Brands and its Impact on Consumers’ Attention, Attitudes, and

Christina Boutsouki, Leonidas Hatzithomas, Kostoula Margariti

13:45-14:00

The Coexistence of Inconspicuousness and Conspicuousness in Luxury Consumption: An Exploratory Study

Xixi Li, Scott Thompson

14:00-14:15

Consumers’ Attention to Luxury: The Past, the Present, and the Future Research Directions

Eleonora Pantano, Davit Marikyan

13:30-13:45

The Effects of COVID-19 Pandemic on the Food Acculturation Process of Professional Expatriates

Raficka Hellal-Guendouzi

13:45-14:00

Drivers of Vaccination Hesitancy: A Comparison Between German and Polish Consumers

Tatjana Koenig, Kristin Manthey, Aleksandra Burgiel

14:00-14:15

U.S.’s Antitrust Law vs. EU’s Competition Policy: Tackling New Markets and Digital Platforms

Syed Anwar

13:30-13:45

Smartness and Real Time Tourism: Developing Destinations Marketing Capacity in Crisis

Elecia Bethune, Dimitrios Buhalis, Lee Miles

13:45-14:00

An Analysis of Perceived Event Innovations

Sophie Unson, Wei Wang, Kristina Harrison

14:00-14:15

Exploration of How Different Types of Sponsorships Influence Esport Consumers Based on Ideal Self Congruence with

Se Jin Kim

14:00-15:00 Doctoral Consortium 6

15:00-15:30 Refreshment Break

15:30-17:00

Special Session: Marketing for Better Cities: Setting the Agenda for Responsible, Inclusive, Smart, and Equitable

M. Kavaratzis, C. Pasquinelli, C. Cassinger, S. Hanna, M. de Jong, D. Medway

15:30-15:45

Grappling with Business Analytics: A Triad of Anxieties

Ashutosh Dutt, Ruchi Tewari

15:45-16:00

Utilizing the SCARF Framework to Improve Marketing Educators’ Effectiveness

Jared Hansen, Alexander Romney, Tanner Schulz

16:00-16:15

Self-regulation Indirect Impact on Student Learning in the Blended and Flipped Classroom

Caterina Presi

16:15-16:30

An Exploration of Students Overall Learning Styles and their Preferences to Different Teaching

D. Gochenouer, C. Ikwunze, L. Huang, M. Almeyda-Ibanez, H. Rickgarn

15:30-15:45

Environmental Sustainability Communications, Online Customer Engagement and Sales Performance: Evidence from the Luxury Fashion

K. Baxter, R. Perez-Vega, A.C. Nwoba, W. Histon, M. Sanchez

15:45-16:00

Systematically Reviewing and Revisiting the Concept of Corporate Philanthropy in the Marketing

Haoran Liu, Thomas Anker, Kalliopi Chatzipanagiotou

16:00-16:15

The Role of Top Management Team’s Cultural Intelligence in Cross-Border Corporate Social

Xixi Li, Clark D. Johnson, Brittney C. Bauer, Nitish Singh

16:15-16:30

The Role of Disinformation in Promoting CSR Conscious Brands

Koblarp Chandrasapth, Natalia Yannopoulou

15:30-15:45

Are You Actually Satisfied with Your Purchase? An Examination into Potential Moderators in EDT through an E-Commerce

Bin Chang, Pooja Ramankutty

15:45-16:00

The Magic of Vibrotactile Feedback: How Vibrotactile Feedback Enhances Consumer Anticipated Satisfaction through Perceived

Jiayuan Li, Kirsten Cowan, Jake Ansell

16:00-16:15

An Exploratory Investigation of the Annoyance Factor and Cross-Channel Engagement Intentions When Consumers are Exposed to Website Pop-Ups on Owned

Jennifer Dapko, Eric Harris

15:30-15:45

Architecture & Innovation: The Impact of Physical Environments on Organizational Innovation

Kevin McGuire

15:45-16:00

Designers’ Resistance to Hybrid Products

Dhouha El Amri

16:00-16:15

Moving from Analog to Digital Driving as a Marketing Challenge: Assessing the Acceptance of Advanced Driver Assistance Systems

Gerald-Alexander Beese, Steffen Schmidt, Sascha Langner, Klaus-Peter Wiedmann

16:15-16:30

Is Cutting-Edge Good? An Assessment of Product Newness Factors in Technologically Turbulent

Michael Obal, Todd Morgan, Wesley Friske

15:30-15:45

Mobile Ethnography: A New and Innovative Research Method Tool

Sweta Chaturvedi Thota, Joanna Jones

15:45-16:00

Dependent Variables under the Microscope: A New Method to Decompose and Comparatively Analyze Dependent

Philipp Brüggemann

16:00-16:15

Methods Variance Extracted (MVE): Toward a Universal Metric for Detectable Common Methods Variance

Adam Merkle

16:15-16:30

Quantifying Model Selection Uncertainty via Bootstrapping and Akaike Weights: A Multimodel Inference

Edward Rigdon, Marko Sarstedt, Ovidiu-Ioan Moisescu

15:30-15:45

The Value of Marketing Analytics Innovation

Amirhosein Zahedi, Andrew Crecelius

15:45-16:00

Does Industry Digitization Shape the Efficiency of Big Data Driven Supply Chains

Heli Hallikainen, Emma Savimäki, Tommi Laukkanen, Mika Gabrielsson

16:00-16:15

Big Data as Supportive Incentivization for Sustainable Behavior: Shaping Sustainable Tourism Behaviour in the Alps with the Support of

Florian Gasser, Sven Brieden

16:15-16:30

Challenges of Artificial Intelligence in Big Data Analytics – The Role of Ignorance-based View

Hidesuke Takata, Nobuyuki Fukawa

15:30-16:15 Doctoral Consortium 7

16:15-17:00 Doctoral Consortium 8

18:00-19:00 President's Reception

19:00-21:30 President's Banquet