Doctoral Consortium Breakfast

Registration

Dynamic Changes in Advertising and IMC I

Strategic Aspects of Marketing Communications and Branding

Sustainability

Public Policy II

Special Topics: Anti-Consumption, Marketing Engineering, and Beyond

AI and Well-being

Building the Bridge to Marketing Practice Grant Finalist Presentations

Doctoral Consortium 1

Doctoral Consortium 2

Refreshment Break

Doctoral Consortium 3

Special Session: The Future of Business Schools: Strategic Pressure Points, Emerging Business Models, and Research Opportunities

Dynamic Changes in Advertising and IMC II

Transformative Marketing and Strategic Change I

Business and Society

Understanding the Connected Consumer

Luxury Brand Management and Content Creation

Contemporary Issues in International Marketing I

AI and Marketing Communications

Doctoral Consortium 4

Lunch

AMS Board of Governors Meeting

Doctoral Consortium 5

Special Session: Marketing Insights 5.0: The Next Level of Consumer Understanding with Predictive, Contextual, and Augmented Marketing Intelligence for a Better Marketing Performance

Classroom and Curriculum Effectiveness

Strategic Aspects within Competitive and B2B Environments

Virtual Community and Consumption

Luxury Marketing

Contemporary Issues in International Marketing II

Innovation in Tourism and Sports

Doctoral Consortium 6

Refreshment Break

Special Session: Marketing for Better Cities: Setting the Agenda for Responsible, Inclusive, Smart, and Equitable Places

Recognizing Student Needs in the Classroom

CSR

Online Branding and Sensory E-commerce

Product Innovations and Product Management

Dependent Variables under the Microscope

AI and Big Data

Doctoral Consortium 7

Doctoral Consortium 8

President's Reception

President's Banquet