2023 AMS ANNUAL CONFERENCE: ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE
Steering

Sessions

  • Session 6.8 (May 18 10:30-12:00) Measurement Issues
  • Session S8 (May 18 17:00-18:00) 50 Years of JAMS: AMS’s Flagship Journal
  • Session 10.8 (May 19 10:30-12:00) AI and Marketing Communications