2023 AMS ANNUAL CONFERENCE: ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE
Chart C

Sessions

  • Session 3.7 (May 17 13:30-15:00) Pricing and Discounts
  • Session 4.7 (May 17 15:30-17:00) Services and Consumers
  • Session 5.7 (May 18 08:30-10:00) Appeals in Advertising
  • Session 6.7 (May 18 10:30-12:00) Image and Branding
  • Session 7.7 (May 18 13:30-15:00) New Insights on the Role of Employees in Successful Service Deliverry
  • Session 8.7 (May 18 15:30-17:00) Social Media and Value in Tourism
  • Session 9.7 (May 19 08:30-10:00) Building the Bridge to Marketing Practice Grant Finalist Presentations
  • Session 10.7 (May 19 10:30-12:00) Contemporary Issues in International Marketing I
  • Session 11.7 (May 19 13:30-15:00) Innovation in Tourism and Sports
  • Session 12.7 (May 19 15:30-17:00) AI and Big Data