Compass
Sessions
- Session 1.1 (May 17 08:30-10:00) AMS-AFM Session - Presentations from Grant Awardees
- Session 2.1 (May 17 10:30-12:00) Special Session: Ethical Artificial Intelligence (AI) in Marketing
- Session 3.1 (May 17 13:30-15:00) Special Session: Finding your Way beyond Academic Walls: Obstacles and Challenges International Scholars Manage Throughout Doctoral and Early Career Years
- Session 4.1 (May 17 15:30-17:00) Meet the Editors I
- Session 5.1 (May 18 08:30-10:00) Mary Kay Dissertation Proposal Competition
- Session 6.1 (May 18 10:30-12:00) Mary Kay Dissertation Competition
- Session 7.1 (May 18 13:30-15:00) Meet the Editors II
- Session 8.1 (May 18 15:30-17:00) Theory Forum: The Future of Marketing’s Identity: Fostering Indigenous Theory Development and a (more) Coherent Scholarly Discipline
- Session 9.1 (May 19 08:30-10:00) Dynamic Changes in Advertising and IMC I
- Session 10.1 (May 19 10:30-12:00) Special Session: The Future of Business Schools: Strategic Pressure Points, Emerging Business Models, and Research Opportunities
- Session 11.1 (May 19 13:30-15:00) Special Session: Marketing Insights 5.0: The Next Level of Consumer Understanding with Predictive, Contextual, and Augmented Marketing Intelligence for a Better Marketing Performance
- Session 12.1 (May 19 15:30-17:00) Special Session: Marketing for Better Cities: Setting the Agenda for Responsible, Inclusive, Smart, and Equitable Places