Chart A
Sessions
- Session 1.5 (May 17 08:30-10:00) B2B Relationship Management and Networks
- Session 2.5 (May 17 10:30-12:00) Branding and Communication in B2B Markets
- Session 3.5 (May 17 13:30-15:00) Augmented Reality and Branding
- Session 4.5 (May 17 15:30-17:00) Salespeople's Emotions and Job-related Outcomes
- Session 5.5 (May 18 08:30-10:00) Conceptual Advances and New Directions in Sales Research
- Session 6.5 (May 18 10:30-12:00) Exploring Consumer-E-Service Provider Dynamics
- Session 7.5 (May 18 13:30-15:00) Emerging Concepts in Digital Marketing
- Session 8.5 (May 18 15:30-17:00) Public Policy I
- Session 9.5 (May 19 08:30-10:00) Special Topics: Anti-Consumption, Marketing Engineering, and Beyond
- Session 10.5 (May 19 10:30-12:00) Understanding the Connected Consumer
- Session 11.5 (May 19 13:30-15:00) Luxury Marketing
- Session 12.5 (May 19 15:30-17:00) Product Innovations and Product Management