2023 AMS ANNUAL CONFERENCE: ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE
Chart B

Sessions

  • Session 1.6 (May 17 08:30-10:00) Following the Social Media Influencers
  • Session 2.6 (May 17 10:30-12:00) Promotions and Waiting for the Right Deal
  • Session S1 (May 17 12:00-13:30) Distinguished Marketer Presentation (Lyt Harris) with Social Hour
  • Session 3.6 (May 17 13:30-15:00) Influencer Marketing and Brand Communications
  • Session 4.6 (May 17 15:30-17:00) Online Shopping and Customer Happiness
  • Session 5.6 (May 18 08:30-10:00) Doctoral Colloquium II
  • Session 6.6 (May 18 10:30-12:00) How Salespeople Manage Content, Communication, and Time
  • Session 7.6 (May 18 13:30-15:00) Public Policy and Non-Profit
  • Session 8.6 (May 18 15:30-17:00) Scale Development
  • Session 9.6 (May 19 08:30-10:00) AI and Well-being
  • Session 10.6 (May 19 10:30-12:00) Luxury Brand Management and Content Creation
  • Session 11.6 (May 19 13:30-15:00) Contemporary Issues in International Marketing II
  • Session 12.6 (May 19 15:30-17:00) Dependent Variables under the Microscope