2023 AMS ANNUAL CONFERENCE: ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE
Quarterdeck C

Sessions

  • Session 1.4 (May 17 08:30-10:00) Consumer Marketing in VR and Metaverse Contexts
  • Session 2.4 (May 17 10:30-12:00) Cryptocurrencies, NFTs, and Gamification
  • Session 3.4 (May 17 13:30-15:00) Branding and Technology
  • Session 4.4 (May 17 15:30-17:00) Customer Engagement in the Age of Internet
  • Session 5.4 (May 18 08:30-10:00) Consumer Well-being and Mindful Consumption
  • Session 6.4 (May 18 10:30-12:00) Ethics and Technology
  • Session 7.4 (May 18 13:30-15:00) Green Consumers and Environmental Impacts
  • Session 8.4 (May 18 15:30-17:00) Organizations and Social Media Marketing
  • Session 9.4 (May 19 08:30-10:00) Public Policy II
  • Session 10.4 (May 19 10:30-12:00) Business and Society
  • Session 11.4 (May 19 13:30-15:00) Virtual Community and Consumption
  • Session 12.4 (May 19 15:30-17:00) Online Branding and Sensory E-commerce